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OUR TEAM - CROP
Stephane Gendron, Vice President. Stephane is also a long-standing member of our team and has developed a particular expertise in the retail sector. His main accounts include Bombardier, Permacon, Rona and Vidéotron, for whom he conducts Equity studies, tracking studies, market studies and concept testing. Stephane is our product championfor
OUR SERVICES
OUR SERVICES. CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible.CROP - WHO WE ARE
Yvan Corbeil, founder of CROP. What began as a research institute for public opinion in Quebec quickly became, by the latter half of the 1960s, a pan-Canadian research firm offering all kinds of intelligence about consumption and societal trends. In 1976, CROP launched the CROP Bulletin, the first quarterly omnibus to monitor public opinion and OUR BLOG OF OPINION, IDEAS AND INSPIRATION This blog post marks the start of the publication of the results from our Panorama Program, our annual study of the values of Canadian consumers and citizens. The Panorama survey was conducted in June of this year during the "deconfinement," when the lockdown was lifted. The 2010 decade saw the explosion of an enthusiastic consumer culture CROP : RECHERCHE MARKETING ET SONDAGES D'OPINION …TRANSLATE THISPAGE
Actifs en intelligence de marché, recherche marketing, sondages d'opinion, études quantitatives, groupes de discussion, ethnographie et suivi de tendances.CONTACT US - CROP
CROP Inc. 1600 René-Lévesque West Suite 900 Montreal, Quebec H3H 1P9 T: 514-849-8086 Email: info@crop.ca Contact 44% OF CANADIANS ARE SOCIALLY RESPONSIBLE CONSUMERS—AN For these consumers, a brand's promise of social responsibility is as important as its functional properties and price. There are even consumers who tell us that they are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).. In our classification, the first two segments, The Concerned about Social Responsibility (17% 40% OF CANADIANS BELIEVE THAT LIFE ON EARTH WAS CREATED IN While it may be surprising to hear this kind of position in the United State, the extent of these same beliefs in Canada is astonishing. A CROP poll revealed that 40% of Canadians believe the Biblical version of creation in six days over Darwin and other theories of evolution! I’m stunned by the magnitude of this phenomenon: that’s two out ARE YOU IN FAVOUR OF SAME-SEX MARRIAGE? 74% OF CANADIANS From 1997 to 2017, we went from 41% of Canadians in favour of same-sex marriage to 74% (from 43% to 80% in Quebec, the most supportive province in the country). Since 1997, for comparison purposes, we had been using the same question we asked before the legalization of same-sex marriage in Canada. In 2017, we modified the questionslightly to
CROP: MARKETING RESEARCH AND OPINION POLLS SINCE 1965OUR TEAMCONTACT USFRANÇAISWHO WE ARESERVICESPRODUCTS CROP is about to launch its 2021 edition of its Panorama program on the values and hot buttons of Canadian consumers and citizens. Our data collection is scheduled for March. In order to include your specific questions, we will need you to get back to us before the end of February. Learn More >>.OUR TEAM - CROP
Stephane Gendron, Vice President. Stephane is also a long-standing member of our team and has developed a particular expertise in the retail sector. His main accounts include Bombardier, Permacon, Rona and Vidéotron, for whom he conducts Equity studies, tracking studies, market studies and concept testing. Stephane is our product championfor
OUR SERVICES
OUR SERVICES. CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible.CROP - WHO WE ARE
Yvan Corbeil, founder of CROP. What began as a research institute for public opinion in Quebec quickly became, by the latter half of the 1960s, a pan-Canadian research firm offering all kinds of intelligence about consumption and societal trends. In 1976, CROP launched the CROP Bulletin, the first quarterly omnibus to monitor public opinion and OUR BLOG OF OPINION, IDEAS AND INSPIRATION This blog post marks the start of the publication of the results from our Panorama Program, our annual study of the values of Canadian consumers and citizens. The Panorama survey was conducted in June of this year during the "deconfinement," when the lockdown was lifted. The 2010 decade saw the explosion of an enthusiastic consumer culture CROP : RECHERCHE MARKETING ET SONDAGES D'OPINION …TRANSLATE THISPAGE
Actifs en intelligence de marché, recherche marketing, sondages d'opinion, études quantitatives, groupes de discussion, ethnographie et suivi de tendances.CONTACT US - CROP
CROP Inc. 1600 René-Lévesque West Suite 900 Montreal, Quebec H3H 1P9 T: 514-849-8086 Email: info@crop.ca Contact 44% OF CANADIANS ARE SOCIALLY RESPONSIBLE CONSUMERS—AN For these consumers, a brand's promise of social responsibility is as important as its functional properties and price. There are even consumers who tell us that they are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).. In our classification, the first two segments, The Concerned about Social Responsibility (17% 40% OF CANADIANS BELIEVE THAT LIFE ON EARTH WAS CREATED IN While it may be surprising to hear this kind of position in the United State, the extent of these same beliefs in Canada is astonishing. A CROP poll revealed that 40% of Canadians believe the Biblical version of creation in six days over Darwin and other theories of evolution! I’m stunned by the magnitude of this phenomenon: that’s two out ARE YOU IN FAVOUR OF SAME-SEX MARRIAGE? 74% OF CANADIANS From 1997 to 2017, we went from 41% of Canadians in favour of same-sex marriage to 74% (from 43% to 80% in Quebec, the most supportive province in the country). Since 1997, for comparison purposes, we had been using the same question we asked before the legalization of same-sex marriage in Canada. In 2017, we modified the questionslightly to
OUR SERVICES
OUR SERVICES. CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible. FOOD HABITS OF CANADIANS The value proposition to convince them to buy: very tasty, even without fat, sugar, salt, etc. Foodies (22%) : For these consumers, eating well is one of life's greatest pleasures! Every meal should be an occasion for a gratifying festival of flavours. They read about food, recipes and the customs of other cultures. CANADIAN CONSUMERS: PERSONAL VALUES DRIVE CONSUMPTION Canadian consumers: personal values drive consumption choices today – And Das Rheingold by Wagner. Similar to the divisions in society, current consumer trends are highly divisive. Gone are the days when we could identify consumers solely by income or age. Value-added is no longer the sole prerogative of the wealthy nor innovation the sole CANADA AND ITS DISTINCT SOCIETIES Canada is still the Canada we know! Thus, even in our modern times, with globalized markets, culture, communications and media, the main cultural traits of our two founding nations remain. Our society, with its French Catholic roots (hence the predominance of institutions), still expresses these deeply Latin traits (the French in France also 40% OF CANADIANS BELIEVE THAT LIFE ON EARTH WAS CREATED IN Frankly, our team was astounded by these findings. In an era where knowledge has never been more widespread, where information circulates freely and instantaneously on a multitude of platforms, this level of adherence to the Biblical version of creation is a tad shocking. ANOTHER LOOK AT MILLENNIALS 1. A quest for pleasure, escape, strong emotions, and a very marked and age-appropriate desire for autonomy; 2. A need to make their mark in society, to become "someone," to be proud (also age-appropriate); 3. A zealous desire to consume and take advantage of the latest innovations (appropriate for the times); 4. CANADA AS A “DISTINCT” SOCIETY AND MARKET Canada as a “distinct” society and market. There can sometimes be a perception – conscious or not – that the United States sees Canada as little more than its natural, northern (and colder) extension. However, Canadians have a long history of claiming their independence and distinctiveness from their southern neighbours, andour
SOCIAL DIVISION IN CANADA: AN INCREASINGLY DISTURBING RIFT! Social division in Canada: An increasingly disturbing rift! – And Das Rheingold by Wagner. It will probably seem obvious to anyone who reads my columns, even occasionally, that one of my constant concerns is the ability of society and individuals to live with the changes that our current era inflicts upon us. ARE YOU FRIGHTENED OR EXCITED BY CHANGE? Canadians are divided on this issue: 50% are afraid of change; 50% are excited by change (and the Air de la folie from Lucia di Lammermoor, as revisited by Luc Besson in The Fifth Element) Change has become one of the most fundamental facts of modern societies. Technological evolution is undoubtedly one of the main drivers of the THE 2017 PANORAMA OF CANADIAN CONSUMERS AND CITIZENS IS The 2017 Panorama of Canadian consumers and citizens is beginning to emerge . Consumption, innovation, gaming, escape people's craving for them is unrelenting. All this while an apocalyptic vision of today's world and a crisis of trust in our elites continue to advance! The 2017 vintage of our Panorama program is gradually appearing on CROP: MARKETING RESEARCH AND OPINION POLLS SINCE 1965OUR TEAMCONTACT USFRANÇAISWHO WE ARESERVICESPRODUCTS CROP is about to launch its 2021 edition of its Panorama program on the values and hot buttons of Canadian consumers and citizens. Our data collection is scheduled for March. In order to include your specific questions, we will need you to get back to us before the end of February. Learn More >>. CROP : RECHERCHE MARKETING ET SONDAGES D'OPINION …TRANSLATE THIS PAGENOTRE ÉQUIPENOUS CONTACTERENGLISHQUI NOUS SOMMESSERVICESPRODUITS Actifs en intelligence de marché, recherche marketing, sondages d'opinion, études quantitatives, groupes de discussion, ethnographie et suivi de tendances.CROP - WHO WE ARE
Yvan Corbeil, founder of CROP. What began as a research institute for public opinion in Quebec quickly became, by the latter half of the 1960s, a pan-Canadian research firm offering all kinds of intelligence about consumption and societal trends. In 1976, CROP launched the CROP Bulletin, the first quarterly omnibus to monitor public opinion andOUR SERVICES
OUR SERVICES. CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible.OUR TEAM - CROP
Stephane Gendron, Vice President. Stephane is also a long-standing member of our team and has developed a particular expertise in the retail sector. His main accounts include Bombardier, Permacon, Rona and Vidéotron, for whom he conducts Equity studies, tracking studies, market studies and concept testing. Stephane is our product championfor
44% OF CANADIANS ARE SOCIALLY RESPONSIBLE CONSUMERS—AN For these consumers, a brand's promise of social responsibility is as important as its functional properties and price. There are even consumers who tell us that they are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).. In our classification, the first two segments, The Concerned about Social Responsibility (17% FOOD HABITS OF CANADIANS The value proposition to convince them to buy: very tasty, even without fat, sugar, salt, etc. Foodies (22%) : For these consumers, eating well is one of life's greatest pleasures! Every meal should be an occasion for a gratifying festival of flavours. They read about food, recipes and the customs of other cultures.SOCIAL MEDIA
1. First and foremost, a need for recognition, to be admired by the people around them, as well as by society in general. A need to feel proud, to be praised, to experience status recognition. People feel proud of themselves when they think they have said something"significant" on
ARE YOU IN FAVOUR OF SAME-SEX MARRIAGE? 74% OF CANADIANS From 1997 to 2017, we went from 41% of Canadians in favour of same-sex marriage to 74% (from 43% to 80% in Quebec, the most supportive province in the country). Since 1997, for comparison purposes, we had been using the same question we asked before the legalization of same-sex marriage in Canada. In 2017, we modified the questionslightly to
40% OF CANADIANS BELIEVE THAT LIFE ON EARTH WAS CREATED IN While it may be surprising to hear this kind of position in the United State, the extent of these same beliefs in Canada is astonishing. A CROP poll revealed that 40% of Canadians believe the Biblical version of creation in six days over Darwin and other theories of evolution! I’m stunned by the magnitude of this phenomenon: that’s two out CROP: MARKETING RESEARCH AND OPINION POLLS SINCE 1965OUR TEAMCONTACT USFRANÇAISWHO WE ARESERVICESPRODUCTS CROP is about to launch its 2021 edition of its Panorama program on the values and hot buttons of Canadian consumers and citizens. Our data collection is scheduled for March. In order to include your specific questions, we will need you to get back to us before the end of February. Learn More >>. CROP : RECHERCHE MARKETING ET SONDAGES D'OPINION …TRANSLATE THIS PAGENOTRE ÉQUIPENOUS CONTACTERENGLISHQUI NOUS SOMMESSERVICESPRODUITS Actifs en intelligence de marché, recherche marketing, sondages d'opinion, études quantitatives, groupes de discussion, ethnographie et suivi de tendances.CROP - WHO WE ARE
Yvan Corbeil, founder of CROP. What began as a research institute for public opinion in Quebec quickly became, by the latter half of the 1960s, a pan-Canadian research firm offering all kinds of intelligence about consumption and societal trends. In 1976, CROP launched the CROP Bulletin, the first quarterly omnibus to monitor public opinion andOUR SERVICES
OUR SERVICES. CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible.OUR TEAM - CROP
Stephane Gendron, Vice President. Stephane is also a long-standing member of our team and has developed a particular expertise in the retail sector. His main accounts include Bombardier, Permacon, Rona and Vidéotron, for whom he conducts Equity studies, tracking studies, market studies and concept testing. Stephane is our product championfor
44% OF CANADIANS ARE SOCIALLY RESPONSIBLE CONSUMERS—AN For these consumers, a brand's promise of social responsibility is as important as its functional properties and price. There are even consumers who tell us that they are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).. In our classification, the first two segments, The Concerned about Social Responsibility (17% FOOD HABITS OF CANADIANS The value proposition to convince them to buy: very tasty, even without fat, sugar, salt, etc. Foodies (22%) : For these consumers, eating well is one of life's greatest pleasures! Every meal should be an occasion for a gratifying festival of flavours. They read about food, recipes and the customs of other cultures.SOCIAL MEDIA
1. First and foremost, a need for recognition, to be admired by the people around them, as well as by society in general. A need to feel proud, to be praised, to experience status recognition. People feel proud of themselves when they think they have said something"significant" on
ARE YOU IN FAVOUR OF SAME-SEX MARRIAGE? 74% OF CANADIANS From 1997 to 2017, we went from 41% of Canadians in favour of same-sex marriage to 74% (from 43% to 80% in Quebec, the most supportive province in the country). Since 1997, for comparison purposes, we had been using the same question we asked before the legalization of same-sex marriage in Canada. In 2017, we modified the questionslightly to
40% OF CANADIANS BELIEVE THAT LIFE ON EARTH WAS CREATED IN While it may be surprising to hear this kind of position in the United State, the extent of these same beliefs in Canada is astonishing. A CROP poll revealed that 40% of Canadians believe the Biblical version of creation in six days over Darwin and other theories of evolution! I’m stunned by the magnitude of this phenomenon: that’s two outOUR PRODUCTS
OUR PRODUCTS. Over the years, CROP has developed an array of proprietary programs, tools and protocols that provide a unique understanding of the needs of consumers and citizens. We also customize these tools for the specific needs of our clients. Panorama: Examines the hot buttons and values motivating the choices and attitudes of consumersOUR SERVICES
OUR SERVICES. CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible.CONTACT US - CROP
CROP Inc. 1600 René-Lévesque West Suite 900 Montreal, Quebec H3H 1P9 T: 514-849-8086 Email: info@crop.ca Contact OUR BLOG OF OPINION, IDEAS AND INSPIRATION This blog post marks the start of the publication of the results from our Panorama Program, our annual study of the values of Canadian consumers and citizens. The Panorama survey was conducted in June of this year during the "deconfinement," when the lockdown was lifted. The 2010 decade saw the explosion of an enthusiastic consumer cultureCROP - PANORAMA
Services CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible. 44% OF CANADIANS ARE SOCIALLY RESPONSIBLE CONSUMERS—AN For these consumers, a brand's promise of social responsibility is as important as its functional properties and price. There are even consumers who tell us that they are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).. In our classification, the first two segments, The Concerned about Social Responsibility (17% CANADIAN CONSUMERS: PERSONAL VALUES DRIVE CONSUMPTION Canadian consumers: personal values drive consumption choices today – And Das Rheingold by Wagner. Similar to the divisions in society, current consumer trends are highly divisive. Gone are the days when we could identify consumers solely by income or age. Value-added is no longer the sole prerogative of the wealthy nor innovation the sole ANOTHER LOOK AT MILLENNIALS 1. A quest for pleasure, escape, strong emotions, and a very marked and age-appropriate desire for autonomy; 2. A need to make their mark in society, to become "someone," to be proud (also age-appropriate); 3. A zealous desire to consume and take advantage of the latest innovations (appropriate for the times); 4. ARE YOU IN FAVOUR OF SAME-SEX MARRIAGE? 74% OF CANADIANS From 1997 to 2017, we went from 41% of Canadians in favour of same-sex marriage to 74% (from 43% to 80% in Quebec, the most supportive province in the country). Since 1997, for comparison purposes, we had been using the same question we asked before the legalization of same-sex marriage in Canada. In 2017, we modified the questionslightly to
THE 2017 PANORAMA OF CANADIAN CONSUMERS AND CITIZENS IS The 2017 Panorama of Canadian consumers and citizens is beginning to emerge . Consumption, innovation, gaming, escape people's craving for them is unrelenting. All this while an apocalyptic vision of today's world and a crisis of trust in our elites continue to advance! The 2017 vintage of our Panorama program is gradually appearing on CROP: MARKETING RESEARCH AND OPINION POLLS SINCE 1965OUR TEAMCONTACT USFRANÇAISWHO WE ARESERVICESPRODUCTS CROP is about to launch its 2021 edition of its Panorama program on the values and hot buttons of Canadian consumers and citizens. Our data collection is scheduled for March. In order to include your specific questions, we will need you to get back to us before the end of February. Learn More >>. CROP : RECHERCHE MARKETING ET SONDAGES D'OPINION DEPUIS 1965NOTRE ÉQUIPENOUS CONTACTERENGLISHQUI NOUS SOMMESSERVICESPRODUITS Actifs en intelligence de marché, recherche marketing, sondages d'opinion, études quantitatives, groupes de discussion, ethnographie et suivi de tendances.CROP - WHO WE ARE
Yvan Corbeil, founder of CROP. What began as a research institute for public opinion in Quebec quickly became, by the latter half of the 1960s, a pan-Canadian research firm offering all kinds of intelligence about consumption and societal trends. In 1976, CROP launched the CROP Bulletin, the first quarterly omnibus to monitor public opinion andOUR SERVICES
OUR SERVICES. CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible.OUR TEAM - CROP
Stephane Gendron, Vice President. Stephane is also a long-standing member of our team and has developed a particular expertise in the retail sector. His main accounts include Bombardier, Permacon, Rona and Vidéotron, for whom he conducts Equity studies, tracking studies, market studies and concept testing. Stephane is our product championfor
44% OF CANADIANS ARE SOCIALLY RESPONSIBLE CONSUMERS—AN For these consumers, a brand's promise of social responsibility is as important as its functional properties and price. There are even consumers who tell us that they are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).. In our classification, the first two segments, The Concerned about Social Responsibility (17% FOOD HABITS OF CANADIANS The value proposition to convince them to buy: very tasty, even without fat, sugar, salt, etc. Foodies (22%) : For these consumers, eating well is one of life's greatest pleasures! Every meal should be an occasion for a gratifying festival of flavours. They read about food, recipes and the customs of other cultures.SOCIAL MEDIA
1. First and foremost, a need for recognition, to be admired by the people around them, as well as by society in general. A need to feel proud, to be praised, to experience status recognition. People feel proud of themselves when they think they have said something"significant" on
ARE YOU IN FAVOUR OF SAME-SEX MARRIAGE? 74% OF CANADIANS From 1997 to 2017, we went from 41% of Canadians in favour of same-sex marriage to 74% (from 43% to 80% in Quebec, the most supportive province in the country). Since 1997, for comparison purposes, we had been using the same question we asked before the legalization of same-sex marriage in Canada. In 2017, we modified the questionslightly to
40% OF CANADIANS BELIEVE THAT LIFE ON EARTH WAS CREATED IN While it may be surprising to hear this kind of position in the United State, the extent of these same beliefs in Canada is astonishing. A CROP poll revealed that 40% of Canadians believe the Biblical version of creation in six days over Darwin and other theories of evolution! I’m stunned by the magnitude of this phenomenon: that’s two out CROP: MARKETING RESEARCH AND OPINION POLLS SINCE 1965OUR TEAMCONTACT USFRANÇAISWHO WE ARESERVICESPRODUCTS CROP is about to launch its 2021 edition of its Panorama program on the values and hot buttons of Canadian consumers and citizens. Our data collection is scheduled for March. In order to include your specific questions, we will need you to get back to us before the end of February. Learn More >>. CROP : RECHERCHE MARKETING ET SONDAGES D'OPINION DEPUIS 1965NOTRE ÉQUIPENOUS CONTACTERENGLISHQUI NOUS SOMMESSERVICESPRODUITS Actifs en intelligence de marché, recherche marketing, sondages d'opinion, études quantitatives, groupes de discussion, ethnographie et suivi de tendances.CROP - WHO WE ARE
Yvan Corbeil, founder of CROP. What began as a research institute for public opinion in Quebec quickly became, by the latter half of the 1960s, a pan-Canadian research firm offering all kinds of intelligence about consumption and societal trends. In 1976, CROP launched the CROP Bulletin, the first quarterly omnibus to monitor public opinion andOUR SERVICES
OUR SERVICES. CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible.OUR TEAM - CROP
Stephane Gendron, Vice President. Stephane is also a long-standing member of our team and has developed a particular expertise in the retail sector. His main accounts include Bombardier, Permacon, Rona and Vidéotron, for whom he conducts Equity studies, tracking studies, market studies and concept testing. Stephane is our product championfor
44% OF CANADIANS ARE SOCIALLY RESPONSIBLE CONSUMERS—AN For these consumers, a brand's promise of social responsibility is as important as its functional properties and price. There are even consumers who tell us that they are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).. In our classification, the first two segments, The Concerned about Social Responsibility (17% FOOD HABITS OF CANADIANS The value proposition to convince them to buy: very tasty, even without fat, sugar, salt, etc. Foodies (22%) : For these consumers, eating well is one of life's greatest pleasures! Every meal should be an occasion for a gratifying festival of flavours. They read about food, recipes and the customs of other cultures.SOCIAL MEDIA
1. First and foremost, a need for recognition, to be admired by the people around them, as well as by society in general. A need to feel proud, to be praised, to experience status recognition. People feel proud of themselves when they think they have said something"significant" on
ARE YOU IN FAVOUR OF SAME-SEX MARRIAGE? 74% OF CANADIANS From 1997 to 2017, we went from 41% of Canadians in favour of same-sex marriage to 74% (from 43% to 80% in Quebec, the most supportive province in the country). Since 1997, for comparison purposes, we had been using the same question we asked before the legalization of same-sex marriage in Canada. In 2017, we modified the questionslightly to
40% OF CANADIANS BELIEVE THAT LIFE ON EARTH WAS CREATED IN While it may be surprising to hear this kind of position in the United State, the extent of these same beliefs in Canada is astonishing. A CROP poll revealed that 40% of Canadians believe the Biblical version of creation in six days over Darwin and other theories of evolution! I’m stunned by the magnitude of this phenomenon: that’s two outOUR SERVICES
OUR SERVICES. CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible.OUR PRODUCTS
OUR PRODUCTS. Over the years, CROP has developed an array of proprietary programs, tools and protocols that provide a unique understanding of the needs of consumers and citizens. We also customize these tools for the specific needs of our clients. Panorama: Examines the hot buttons and values motivating the choices and attitudes of consumersCONTACT US - CROP
CROP Inc. 1600 René-Lévesque West Suite 900 Montreal, Quebec H3H 1P9 T: 514-849-8086 Email: info@crop.ca Contact OUR BLOG OF OPINION, IDEAS AND INSPIRATION This blog post marks the start of the publication of the results from our Panorama Program, our annual study of the values of Canadian consumers and citizens. The Panorama survey was conducted in June of this year during the "deconfinement," when the lockdown was lifted. The 2010 decade saw the explosion of an enthusiastic consumer cultureCROP - PANORAMA
Services CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible. 44% OF CANADIANS ARE SOCIALLY RESPONSIBLE CONSUMERS—AN For these consumers, a brand's promise of social responsibility is as important as its functional properties and price. There are even consumers who tell us that they are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).. In our classification, the first two segments, The Concerned about Social Responsibility (17% CANADIAN CONSUMERS: PERSONAL VALUES DRIVE CONSUMPTION Canadian consumers: personal values drive consumption choices today – And Das Rheingold by Wagner. Similar to the divisions in society, current consumer trends are highly divisive. Gone are the days when we could identify consumers solely by income or age. Value-added is no longer the sole prerogative of the wealthy nor innovation the sole ANOTHER LOOK AT MILLENNIALS 1. A quest for pleasure, escape, strong emotions, and a very marked and age-appropriate desire for autonomy; 2. A need to make their mark in society, to become "someone," to be proud (also age-appropriate); 3. A zealous desire to consume and take advantage of the latest innovations (appropriate for the times); 4. ARE YOU IN FAVOUR OF SAME-SEX MARRIAGE? 74% OF CANADIANS From 1997 to 2017, we went from 41% of Canadians in favour of same-sex marriage to 74% (from 43% to 80% in Quebec, the most supportive province in the country). Since 1997, for comparison purposes, we had been using the same question we asked before the legalization of same-sex marriage in Canada. In 2017, we modified the questionslightly to
THE 2017 PANORAMA OF CANADIAN CONSUMERS AND CITIZENS IS The 2017 Panorama of Canadian consumers and citizens is beginning to emerge . Consumption, innovation, gaming, escape people's craving for them is unrelenting. All this while an apocalyptic vision of today's world and a crisis of trust in our elites continue to advance! The 2017 vintage of our Panorama program is gradually appearing onCROP
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* Fidelus
A Loyalty Enhancement Program* sync
A Segmentation and Brand Positioning Protocol SEE WHAT WE'RE WORKING ON ARE YOU PREPARED TO MAKE AN EFFORT TO REDUCE YOUR ECOLOGICALFOOTPRINT?
One in three Canadians (32%) say they are strongly committed to doing whatever they can! With awareness comes mobilization, as people become increasingly involved in a societal project at the level of their personal habits and social commitment. Learn More >>CROP IS RECRUITING!
Come and join a small and friendly team of seasoned researchers with years of experience in a variety of fields, in a company in full transformation (in the process of reinventing itself) Learn More >> ARE WE SELLING REFRIGERATORS TO ESKIMOS? OR BRANDING: VALUE ADDED OREVIL BAIT?
Why shouldn’t the emotional gratification created by “experiencing” the brand (or its “myth,” if any) be as legitimate as the practical use of a product? When you look at this example about the clothing industry, it is easy to see that these companies are selling much more than weather-appropriate clothing and accessories! Learn More >> FULFILLMENT OR MONEY In a nod to the epic speech made by Catherine Dorion, Member of the Quebec National Assembly, I’ll examine here two segments of Canadians: those who would rather have the money (20%) and those who are fundamentally more focused on personal fulfillment (50%). LearnMore >>
MAXIMIZE YOUR SALES AND CONVERSION RATE BY GETTING TO KNOW YOURTARGETS BETTER!
So, you want to maximize your sales, the engagement and loyalty of your target audiences, and the success of your marketing and communication campaigns (ROI). No problem! We've got just the solution for you. Learn More >> SOCIAL MEDIA – A NEED FOR RECOGNITION I am often asked if the debates, discussions and controversies raging on social media are representative of the concerns of the general public. The question is whether social media truly reflect what people say and think in the real world. Learn More >>OUR CONTENTS
* Are you prepared to make an effort to reduce your ecologicalfootprint?
* Are we selling refrigerators to Eskimos? Or branding: Value addedor evil bait?
* Fulfillment or money * Maximize your sales and conversion rate by getting to know yourtargets better!
* Social media – a need for recognition * Another look at Millennials * The relevance of personalized communications * Newsletters, email campaigns and personalization: why settle for apassing grade?
* The diffusion of innovation in these effervescent times * Food habits of Canadians * Quebecers in favour of secularism and a more restrictedimmigration
* Canadian consumers: personal values drive consumption choicestoday
* Social division in Canada: An increasingly disturbing rift! * Cities, metropolises and regions * The pollsters’ mea-culpa? * Tell me who you are voting for and I’ll tell you who you are (within a small margin of error)! * Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are! * Do you believe that companies plan the obsolescence of their products so that you buy new ones? * Do you approve of companies collecting information about you in order to offer you relevant and customized products, services &content?
* Do you have a goal in life? * Me Too: Do you believe that we should defend the right of men to hit on women in the name of sexual freedom? * Will e-commerce end up killing traditional brick-and-mortarstores?
* Controversy surrounding a CROP survey for AIMIA * Are you frightened or excited by change? * Local products – as much a social as a consumption phenomenon! * Do you believe the world is heading for disaster? 61% of Canadiansthink so
* Does it horrify you to see so much sex in the media (TV, film, magazines, advertising)? 50% of Canadians say it does * Do you need to set goals to keep yourself motivated? 60% of Canadians tell us they do * A Short Break for the Holidays * Study on public services in Quebec * Do you feel younger than your age? 82% of Canadians say they do! * Do you need to feel recognized and admired by the people around you? 43% of Canadians admit they do * Are you in favour of same-sex marriage? 74% of Canadians and 80% of Quebecers support it * CROP’s Radio-Canada poll and the Montreal municipal elections * Do you believe that technological innovation is a threat to your job or career? 26% of working people think it is * Do you like to watch violent movies and TV shows? 42% of Canadiansadmit that they do
* Would you vote for a populist politician? 60% of Canadians say yes, they likely would * Do you think immigrants threaten the purity of the country? 53% of Quebecers and 42% of English Canadians believe they do * 13% of the Canadian population ostensibly belong to the LGBTcommunities
* 44% of Canadians are socially responsible consumers—an opportunity to develop an economic ecosystem with an ecological andsocial impact
* Canada and its distinct societies * The pater familias: 29% of Canadians believe that the father should be in charge in his own home! * Quebecers and alcohol consumption * Innovation—34% of Canadians love it; 22% demonize it! * Legalization of marijuana – Opinion of Canadians and Quebecers * The creative class: 22% of the country’s population! * 21% of Canadians believe it’s okay to disobey laws they thinkare stupid!
* Human Resources Week – Health and Wellness of Quebec workers * Public funding: no to sports, yes to transport * 65% of Canadians tell us they believe in God, while 49% consider their religious beliefs to be important to them * The 2017 Panorama of Canadian consumers and citizens is beginningto emerge …
* Celebrating Easter in Quebec! * One out of ten fantasize about joining the holy war in the MiddleEast!
* La Presse is Publishing My Blog! * 34% of Canadians are less concerned that the news they read or watch is true or false than whether it strikes an emotional cord! * Opinion of the residents of Brossard, Saint-Bruno and Saint-Lambert regarding the agglomeration of Longueuil * Canadians, Populism and Xenophobia * 26% of Canadians believe that men are superior to woman! * RRSP or no RRSP, that is the question! * 45% of Canadians consider consumption one of life’s greatestpleasures!
* 82% of Canadians would like a more intense connection with nature * One Canadian out of four is climate skeptic * 40% of Canadians believe that life on Earth was created in sixdays
* CROP’s Study Results—and the Music that Echoes Them! * The political climate in Quebec, January 2017 * Corporations & social responsibility - It all begins at home! * Social Networks: Users’ Hot Buttons * Collaborative consumption: Motivation of potential users * Lemmy Kilmister: Unbridled, nihilistic hedonism!* Glamping
* Innovations: To each their own reasons to adopt * Canada as a “distinct” society and market * Tapping into the U.S. market from up north Sign up to our newsletter* Who we are
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CROP INC.
1600 René-Lévesque WestSuite 900
Montreal, Quebec H3H 1P9T: 514-849-8086
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