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ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
CRIMTAN CONSOLE
The Crimtan Insight Platform brings full functionality and total transparency to campaign planning, analysis and reporting. A highly visual interactive platform contains a host of unique, actionable site visitor and campaign data that will improve the effectiveness of yourdigital campaigns.
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
CRIMTAN CONSOLE
The Crimtan Insight Platform brings full functionality and total transparency to campaign planning, analysis and reporting. A highly visual interactive platform contains a host of unique, actionable site visitor and campaign data that will improve the effectiveness of yourdigital campaigns.
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders WHAT WE DO | CRIMTAN We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout your customer lifecycle –CONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office.INDUSTRY INSIGHTS
Why we’re proud to announce that we’ve partnered up with data giants ADARA. We’re delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with our intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. News.CASE STUDIES
We outperform at every stage of the marketing lifecycle. We consistently go above and beyond to deliver and exceed our clients’ targets. Read our case studies to CREATIVE SPECIFICATIONS Creative Specifications. Please contact your Crimtan Client Services contact if any creative falls outside these minimum specifications or if it is not listed here. Insertion orders and creative must be submitted at least four working days before campaign launch date. For more information contact us on 020 7821 6864 or emailads@crimtan.co.uk.
YOUR CRIMTAN PROFILE Want to work with us? Every brand has their own lifecycle. We’d love to help you find and build a powerful campaign around yours. Contact Crimtan US to get started. COOKIE-LESS SOLUTION ActiveID helps us deliver award-winning results. Our award-winning lifecycle campaigns, delivered using ActiveID are delivering ground-breaking results for our clients. Our results include a 6:1 incremental ROI for Moss Bros in a dire festive season for the retail industry. We also delivered a 47% new customer rate (checked against alifetime
TRADING TRANSPARENCY TRADING TRANSPARENCY 1 Castle Lane, London, SW1E 6DR | 020 7821 6864 | info@crimtan.com | www.crimtan.com Crimtan’s Whitelist Policy The Crimtan Whitelist comprises over 20,000 domains which have been checked by Integral Ad HOW WE INCREASED A GLOBAL FURNITURE BRAND'S SEARCHES BY We increased weekly brand searches by an additional 50K in December through digital activity. Our activity had a halo affect on overall performance that cannot be tracked via standard attribution windows. This uplift appears to be a long-term shift. We also saw a 450% increase in probability to convert when combining campaigns.COOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
CRIMTAN CONSOLE
The Crimtan Insight Platform brings full functionality and total transparency to campaign planning, analysis and reporting. A highly visual interactive platform contains a host of unique, actionable site visitor and campaign data that will improve the effectiveness of yourdigital campaigns.
THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
CRIMTAN CONSOLE
The Crimtan Insight Platform brings full functionality and total transparency to campaign planning, analysis and reporting. A highly visual interactive platform contains a host of unique, actionable site visitor and campaign data that will improve the effectiveness of yourdigital campaigns.
THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders WHAT WE DO | CRIMTAN We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout your customer lifecycle –CONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office.INDUSTRY INSIGHTS
Why we’re proud to announce that we’ve partnered up with data giants ADARA. We’re delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with our intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. News.CASE STUDIES
We outperform at every stage of the marketing lifecycle. We consistently go above and beyond to deliver and exceed our clients’ targets. Read our case studies to CREATIVE SPECIFICATIONS Creative Specifications. Please contact your Crimtan Client Services contact if any creative falls outside these minimum specifications or if it is not listed here. Insertion orders and creative must be submitted at least four working days before campaign launch date. For more information contact us on 020 7821 6864 or emailads@crimtan.co.uk.
YOUR CRIMTAN PROFILE Want to work with us? Every brand has their own lifecycle. We’d love to help you find and build a powerful campaign around yours. Contact Crimtan US to get started. COOKIE-LESS SOLUTION ActiveID helps us deliver award-winning results. Our award-winning lifecycle campaigns, delivered using ActiveID are delivering ground-breaking results for our clients. Our results include a 6:1 incremental ROI for Moss Bros in a dire festive season for the retail industry. We also delivered a 47% new customer rate (checked against alifetime
TRADING TRANSPARENCY TRADING TRANSPARENCY 1 Castle Lane, London, SW1E 6DR | 020 7821 6864 | info@crimtan.com | www.crimtan.com Crimtan’s Whitelist Policy The Crimtan Whitelist comprises over 20,000 domains which have been checked by Integral Ad HOW WE INCREASED A GLOBAL FURNITURE BRAND'S SEARCHES BY We increased weekly brand searches by an additional 50K in December through digital activity. Our activity had a halo affect on overall performance that cannot be tracked via standard attribution windows. This uplift appears to be a long-term shift. We also saw a 450% increase in probability to convert when combining campaigns.COOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. WHAT WE DO | CRIMTAN We’re the pioneers of results-driven lifecycle marketing. We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout yourcustomer lifecycle
FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office. CREATIVE SPECIFICATIONS AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
COOKIES | CRIMTAN
A cookie, also known as an HTTP cookie, web cookie or browser cookie, is a small file of letters and numbers downloaded on to your computer’s browser when you access websites. It is stored in a file on a user’s computer and allow a website to recognise that computer. A cookie itself does not contain or collect information. HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. WHAT WE DO | CRIMTAN We’re the pioneers of results-driven lifecycle marketing. We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout yourcustomer lifecycle
FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office. CREATIVE SPECIFICATIONS AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
COOKIES | CRIMTAN
A cookie, also known as an HTTP cookie, web cookie or browser cookie, is a small file of letters and numbers downloaded on to your computer’s browser when you access websites. It is stored in a file on a user’s computer and allow a website to recognise that computer. A cookie itself does not contain or collect information. HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of tradersINDUSTRY INSIGHTS
Why we’re proud to announce that we’ve partnered up with data giants ADARA. We’re delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with our intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. News.CAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by COOKIE-LESS SOLUTION ActiveID helps us deliver award-winning results. Our award-winning lifecycle campaigns, delivered using ActiveID are delivering ground-breaking results for our clients. Our results include a 6:1 incremental ROI for Moss Bros in a dire festive season for the retail industry. We also delivered a 47% new customer rate (checked against alifetime
GDPR | CRIMTAN
The new General Data Protection Regulation, or GDPR, comes into effect on May 25th, and Crimtan has been preparing for this for some time. Providing data protection and transparency has always been at the forefront of Crimtan’s business approach. WHAT’S A WALLED GARDEN? AND WHY DO WE BELIEVE IT’S A GOOD A Walled Garden is any buying point that sits outside the normal open RTB ecosystem and allows for the use of media, data or buying opportunities outside of that ecosystem. A good example of a Walled Garden is the Facebook Audience Network. The Google Display Network, Google Adwords and Amazon Advertising Platform are also classic WalledGardens.
CRIMTAN CONSOLE
The Crimtan Insight Platform brings full functionality and total transparency to campaign planning, analysis and reporting. A highly visual interactive platform contains a host of unique, actionable site visitor and campaign data that will improve the effectiveness of yourdigital campaigns.
COOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Networkクリムタン
クリムタンは、ディスプレイ広告のライフサイクルマーケティングのパイオニアです。私たちがどのようにして、世界中のクライアントに顧客や売上をもたらし、価値を高めているかをご紹介します。 THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. WHAT WE DO | CRIMTAN We’re the pioneers of results-driven lifecycle marketing. We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout yourcustomer lifecycle
FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office.DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by CREATIVE SPECIFICATIONS AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. WHAT WE DO | CRIMTAN We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout your customer lifecycle – FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office.DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by CREATIVE SPECIFICATIONS AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of tradersINDUSTRY INSIGHTS
Why we’re proud to announce that we’ve partnered up with data giants ADARA. We’re delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with our intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. News.DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted byCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
CASE STUDIES
We outperform at every stage of the marketing lifecycle. We consistently go above and beyond to deliver and exceed our clients’ targets. Read our case studies to COOKIE-LESS SOLUTION ActiveID helps us deliver award-winning results. Our award-winning lifecycle campaigns, delivered using ActiveID are delivering ground-breaking results for our clients. Our results include a 6:1 incremental ROI for Moss Bros in a dire festive season for the retail industry. We also delivered a 47% new customer rate (checked against alifetime
GDPR | CRIMTAN
The new General Data Protection Regulation, or GDPR, comes into effect on May 25th, and Crimtan has been preparing for this for some time. Providing data protection and transparency has always been at the forefront of Crimtan’s business approach.COOKIES | CRIMTAN
A cookie, also known as an HTTP cookie, web cookie or browser cookie, is a small file of letters and numbers downloaded on to your computer’s browser when you access websites. It is stored in a file on a user’s computer and allow a website to recognise that computer. A cookie itself does not contain or collect information.COOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Networkクリムタン
クリムタンは、ディスプレイ広告のライフサイクルマーケティングのパイオニアです。私たちがどのようにして、世界中のクライアントに顧客や売上をもたらし、価値を高めているかをご紹介します。 THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
MEET PHILIPPE KHOURI, OUR NEW MENA BUSINESS DIRECTOR We’re delighted to welcome Philippe Khouri as our new MENA business director. Philippe brings over 20 years of media experience; from an account executive planning media budget of a major fast-food chain opening in the early 2000 in the region to heading 70% of the commercial revenue of one of the most prominent media group in theUAE.
DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
MEET PHILIPPE KHOURI, OUR NEW MENA BUSINESS DIRECTOR We’re delighted to welcome Philippe Khouri as our new MENA business director. Philippe brings over 20 years of media experience; from an account executive planning media budget of a major fast-food chain opening in the early 2000 in the region to heading 70% of the commercial revenue of one of the most prominent media group in theUAE.
DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an WHAT WE DO | CRIMTAN We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout your customer lifecycle –CONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office.OUR CLIENTS
We use intelligent lifecycle marketing for programmatic advertising to deliver the results our clients need – from finding new customers, to converting prospects and increasing lifetime value. Our powerful global campaigns are proven to grow the value of online sales – and increase in-store footfall. And we pride ourselves in deliveringINDUSTRY INSIGHTS
Why we’re proud to announce that we’ve partnered up with data giants ADARA. We’re delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with our intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. News. YOUR CRIMTAN PROFILE Want to work with us? Every brand has their own lifecycle. We’d love to help you find and build a powerful campaign around yours. Contact Crimtan US to get started. COOKIE-LESS SOLUTION ActiveID helps us deliver award-winning results. Our award-winning lifecycle campaigns, delivered using ActiveID are delivering ground-breaking results for our clients. Our results include a 6:1 incremental ROI for Moss Bros in a dire festive season for the retail industry. We also delivered a 47% new customer rate (checked against alifetime
COOKIES | CRIMTAN
A cookie, also known as an HTTP cookie, web cookie or browser cookie, is a small file of letters and numbers downloaded on to your computer’s browser when you access websites. It is stored in a file on a user’s computer and allow a website to recognise that computer. A cookie itself does not contain or collect information.PRIVACY | CRIMTAN
Title of DPO: Data Protection Officer. Email address of DPO: dpo@crimtan.com. Crimtan postal address: 84 Eccleston Square , London SW1V 1PX. You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( www.ico.org.uk ).COOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network COOKIES OPT OUT COMPLETE Also, your opt-out choice cannot be honoured if the cookies on your computer (s) are deleted. As a result, you should repeat this process with each browser and computer you use to access this site and whenever cookies are deleted from your computers (s) ad (1×1) CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
MEET PHILIPPE KHOURI, OUR NEW MENA BUSINESS DIRECTOR We’re delighted to welcome Philippe Khouri as our new MENA business director. Philippe brings over 20 years of media experience; from an account executive planning media budget of a major fast-food chain opening in the early 2000 in the region to heading 70% of the commercial revenue of one of the most prominent media group in theUAE.
DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
MEET PHILIPPE KHOURI, OUR NEW MENA BUSINESS DIRECTOR We’re delighted to welcome Philippe Khouri as our new MENA business director. Philippe brings over 20 years of media experience; from an account executive planning media budget of a major fast-food chain opening in the early 2000 in the region to heading 70% of the commercial revenue of one of the most prominent media group in theUAE.
DYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent an WHAT WE DO | CRIMTAN We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout your customer lifecycle –CONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office.OUR CLIENTS
We use intelligent lifecycle marketing for programmatic advertising to deliver the results our clients need – from finding new customers, to converting prospects and increasing lifetime value. Our powerful global campaigns are proven to grow the value of online sales – and increase in-store footfall. And we pride ourselves in deliveringINDUSTRY INSIGHTS
Why we’re proud to announce that we’ve partnered up with data giants ADARA. We’re delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with our intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. News. YOUR CRIMTAN PROFILE Want to work with us? Every brand has their own lifecycle. We’d love to help you find and build a powerful campaign around yours. Contact Crimtan US to get started. COOKIE-LESS SOLUTION ActiveID helps us deliver award-winning results. Our award-winning lifecycle campaigns, delivered using ActiveID are delivering ground-breaking results for our clients. Our results include a 6:1 incremental ROI for Moss Bros in a dire festive season for the retail industry. We also delivered a 47% new customer rate (checked against alifetime
COOKIES | CRIMTAN
A cookie, also known as an HTTP cookie, web cookie or browser cookie, is a small file of letters and numbers downloaded on to your computer’s browser when you access websites. It is stored in a file on a user’s computer and allow a website to recognise that computer. A cookie itself does not contain or collect information.PRIVACY | CRIMTAN
Title of DPO: Data Protection Officer. Email address of DPO: dpo@crimtan.com. Crimtan postal address: 84 Eccleston Square , London SW1V 1PX. You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( www.ico.org.uk ).COOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network COOKIES OPT OUT COMPLETE Also, your opt-out choice cannot be honoured if the cookies on your computer (s) are deleted. As a result, you should repeat this process with each browser and computer you use to access this site and whenever cookies are deleted from your computers (s) ad (1×1) CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
CFO. After public practice and some time in music and media finance, Ari has worked with fast growth start-ups for the last ten years. His experience has been gained mostly in seeing tech and retail companies through to exit – starting with Primelocation.com in 2006 where he was the head of finance. Ari joined Crimtan in October 2016. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureDYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHAT’S A WALLED GARDEN? AND WHY DO WE BELIEVE IT’S A GOOD A Walled Garden is any buying point that sits outside the normal open RTB ecosystem and allows for the use of media, data or buying opportunities outside of that ecosystem. A good example of a Walled Garden is the Facebook Audience Network. The Google Display Network, Google Adwords and Amazon Advertising Platform are also classic WalledGardens.
THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent anCOOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
CFO. After public practice and some time in music and media finance, Ari has worked with fast growth start-ups for the last ten years. His experience has been gained mostly in seeing tech and retail companies through to exit – starting with Primelocation.com in 2006 where he was the head of finance. Ari joined Crimtan in October 2016. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureDYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHAT’S A WALLED GARDEN? AND WHY DO WE BELIEVE IT’S A GOOD A Walled Garden is any buying point that sits outside the normal open RTB ecosystem and allows for the use of media, data or buying opportunities outside of that ecosystem. A good example of a Walled Garden is the Facebook Audience Network. The Google Display Network, Google Adwords and Amazon Advertising Platform are also classic WalledGardens.
THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent anCOOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders WHAT WE DO | CRIMTAN We’re the pioneers of results-driven lifecycle marketing. We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout yourcustomer lifecycle
INDUSTRY INSIGHTS
Why we’re proud to announce that we’ve partnered up with data giants ADARA. We’re delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with our intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. News.CONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office.CASE STUDIES
We outperform at every stage of the marketing lifecycle. We consistently go above and beyond to deliver and exceed our clients’ targets. Read our case studies toDYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted byCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
YOUR CRIMTAN PROFILE Want to work with us? Every brand has their own lifecycle. We’d love to help you find and build a powerful campaign around yours. Contact Crimtan US to get started. COOKIE-LESS SOLUTION ActiveID helps us deliver award-winning results. Our award-winning lifecycle campaigns, delivered using ActiveID are delivering ground-breaking results for our clients. Our results include a 6:1 incremental ROI for Moss Bros in a dire festive season for the retail industry. We also delivered a 47% new customer rate (checked against alifetime
CRIMTAN CONSOLE
Crimtan console. The Crimtan Insight Platform brings full functionality and total transparency to campaign planning, analysis and reporting. A highly visual interactive platform contains a host of unique, actionable site visitor and campaign data that will improve the effectiveness of your digital campaigns.COOKIES | CRIMTAN
A cookie, also known as an HTTP cookie, web cookie or browser cookie, is a small file of letters and numbers downloaded on to your computer’s browser when you access websites. It is stored in a file on a user’s computer and allow a website to recognise that computer. A cookie itself does not contain or collect information. CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
CFO. After public practice and some time in music and media finance, Ari has worked with fast growth start-ups for the last ten years. His experience has been gained mostly in seeing tech and retail companies through to exit – starting with Primelocation.com in 2006 where he was the head of finance. Ari joined Crimtan in October 2016. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureDYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHAT’S A WALLED GARDEN? AND WHY DO WE BELIEVE IT’S A GOODWALLED GARDEN MODELWALLED GARDEN PHONESSPECTRUM WALLED GARDENWALLED GARDEN CITY GUILDSWALLED GARDEN DESIGNWALLED GARDEN LOG IN A Walled Garden is any buying point that sits outside the normal open RTB ecosystem and allows for the use of media, data or buying opportunities outside of that ecosystem. A good example of a Walled Garden is the Facebook Audience Network. The Google Display Network, Google Adwords and Amazon Advertising Platform are also classic WalledGardens.
THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent anCOOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to our clients through the entire customer lifecycle – from acquisition and conversion through to up sell and re-engagement. Lifecycle marketing addresses users differently depending on where they are in the customer journey – using audience, investment andcreative
ABOUT | CRIMTAN
CFO. After public practice and some time in music and media finance, Ari has worked with fast growth start-ups for the last ten years. His experience has been gained mostly in seeing tech and retail companies through to exit – starting with Primelocation.com in 2006 where he was the head of finance. Ari joined Crimtan in October 2016. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 3) Hygiene. It’s no surprise that in a post-pandemic world people are much more aware of – and care more about – hygiene and safety. It’s emerged as one of the major travel trends, and an important factor for customers when making purchasing decisions. But this is one area where empty words don’t work. Yes it’s important to reassureDYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted by AD ICON LANDING PAGE Ad Icon Landing Page. You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to help us show you more relevant ads, but if you preferto opt
HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. WHAT’S A WALLED GARDEN? AND WHY DO WE BELIEVE IT’S A GOODWALLED GARDEN MODELWALLED GARDEN PHONESSPECTRUM WALLED GARDENWALLED GARDEN CITY GUILDSWALLED GARDEN DESIGNWALLED GARDEN LOG IN A Walled Garden is any buying point that sits outside the normal open RTB ecosystem and allows for the use of media, data or buying opportunities outside of that ecosystem. A good example of a Walled Garden is the Facebook Audience Network. The Google Display Network, Google Adwords and Amazon Advertising Platform are also classic WalledGardens.
THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD In 2017, Cyber Monday was the largest online shopping day in US history, with consumers spending a staggering US$6.59billion (an increase of 16.8% on 2016 ). And US$2billion of these sales were made on a mobile phone. In the UK, shoppers spent anCOOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING Recent advances in technology and data management solutions mean that with the right planning, marketers can execute dynamic prospecting campaigns. Designing audiences to target, building dynamic creative, optimising performance, and analysing complex data requires hands-on knowledge of the latest digital marketing tools, and a team of traders WHAT WE DO | CRIMTAN We’re the pioneers of results-driven lifecycle marketing. We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout yourcustomer lifecycle
INDUSTRY INSIGHTS
Why we’re proud to announce that we’ve partnered up with data giants ADARA. We’re delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with our intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. News.CONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office.CASE STUDIES
We outperform at every stage of the marketing lifecycle. We consistently go above and beyond to deliver and exceed our clients’ targets. Read our case studies toDYNAMIC CPM
Dynamic cost per mille (also known as dynamic CPM or dCPM) is a variant of the traditional cost per mille (CPM) pricing model. dCPM allows for fluctuations in the cost of impressions and adapts in real time based on the value of an impression which is impacted byCAREERS | CRIMTAN
Brighton & Hove, United Kingdom. Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally. Our business is in a high growth phase, and with offices in Brighton,London
YOUR CRIMTAN PROFILE Want to work with us? Every brand has their own lifecycle. We’d love to help you find and build a powerful campaign around yours. Contact Crimtan US to get started. COOKIE-LESS SOLUTION ActiveID helps us deliver award-winning results. Our award-winning lifecycle campaigns, delivered using ActiveID are delivering ground-breaking results for our clients. Our results include a 6:1 incremental ROI for Moss Bros in a dire festive season for the retail industry. We also delivered a 47% new customer rate (checked against alifetime
CRIMTAN CONSOLE
Crimtan console. The Crimtan Insight Platform brings full functionality and total transparency to campaign planning, analysis and reporting. A highly visual interactive platform contains a host of unique, actionable site visitor and campaign data that will improve the effectiveness of your digital campaigns.COOKIES | CRIMTAN
A cookie, also known as an HTTP cookie, web cookie or browser cookie, is a small file of letters and numbers downloaded on to your computer’s browser when you access websites. It is stored in a file on a user’s computer and allow a website to recognise that computer. A cookie itself does not contain or collect information. CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Welcome to Crimtan - the home of intelligent lifecycle marketing for programmatic advertising. Find out more about how we deliver more customers, more sales and more value for our global clients.ABOUT | CRIMTAN
After public practice and some time in music and media finance, Ari has worked with fast growth start-ups for the last ten years. His experience has been gained mostly in seeing tech and retail companies through to exit – starting with Primelocation.com in 2006 where he was the head of finance. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 Looking to get your travel advertising off to a flying start as lockdown restrictions start to ease? Here are five travel trends you can't afford to ignore for 2021-2022.DYNAMIC CPM
Considering a dynamic CPM campaign? Find out what how dCPM works, and how we can help you. The traditional cost per thousand (CPM) pricing is a fixed cost model brought forward from traditional media buying as a means of giving advertisers new to digital a way to measure cost and for media planners to forecast impressions. AD ICON LANDING PAGE You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to helpus show you
WHAT’S A WALLED GARDEN? AND WHY DO WE BELIEVE IT’S A GOODWALLED GARDEN MODELWALLED GARDEN PHONESSPECTRUM WALLED GARDENWALLED GARDEN CITY GUILDSWALLED GARDEN DESIGNWALLED GARDEN LOG IN The Walled Garden is often loathed in digital advertising, and many people would love to see them gone. But here at Crimtan, we have a very different view; not only do we hope they’ll continue to grow, but we believe this is good for the industry. Our Chief HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD While every retailer hopes for strong year round sales, there are some peak shopping windows throughout the year that deserve to be taken advantage of. But what are they? And how can you maximise their value to your business? Here are 16 of the biggest peak shopping events around the world we think every onlineCOOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING By Rob Webster, Chief Product Officer, Crimtan. Brands are increasingly putting consumers at the heart of their campaigns to great effect. Just look at the success of the “Share a Coke” campaign – where logos on coke bottles were replaced with names, while Lidl frequently uses tweets from users in its marketing toendorse the brand.
CRIMTAN | INTELLIGENT LIFECYCLE MARKETINGWHAT WE DOCASE STUDIESINDUSTRY INSIGHTSOUR CLIENTSCOOKIE-LESS SOLUTIONGET IN TOUCH Welcome to Crimtan - the home of intelligent lifecycle marketing for programmatic advertising. Find out more about how we deliver more customers, more sales and more value for our global clients.ABOUT | CRIMTAN
After public practice and some time in music and media finance, Ari has worked with fast growth start-ups for the last ten years. His experience has been gained mostly in seeing tech and retail companies through to exit – starting with Primelocation.com in 2006 where he was the head of finance. FIVE TRAVEL TRENDS YOU CAN'T AFFORD TO IGNORE FOR 2021 Looking to get your travel advertising off to a flying start as lockdown restrictions start to ease? Here are five travel trends you can't afford to ignore for 2021-2022.DYNAMIC CPM
Considering a dynamic CPM campaign? Find out what how dCPM works, and how we can help you. The traditional cost per thousand (CPM) pricing is a fixed cost model brought forward from traditional media buying as a means of giving advertisers new to digital a way to measure cost and for media planners to forecast impressions. AD ICON LANDING PAGE You have arrived on this page because you clicked on this icon in the corner of the ad you just looked at. This ad was served to you by Crimtan who work with our trusted partners to deliver online advertising. Some of the ads that we deliver use anonymous IDs to helpus show you
WHAT’S A WALLED GARDEN? AND WHY DO WE BELIEVE IT’S A GOODWALLED GARDEN MODELWALLED GARDEN PHONESSPECTRUM WALLED GARDENWALLED GARDEN CITY GUILDSWALLED GARDEN DESIGNWALLED GARDEN LOG IN The Walled Garden is often loathed in digital advertising, and many people would love to see them gone. But here at Crimtan, we have a very different view; not only do we hope they’ll continue to grow, but we believe this is good for the industry. Our Chief HOW WE DELIVERED 6:1 INCREMENTAL ROI IN DISPLAY FOR MOSS Find out how we gave Moss Bros a very merry Christmas (while the rest of the retail market were left out in the cold). With falling sales, profit warnings and store closures pressuring the beleaguered retail industry, brands are looking for new, reliable ways to bring in new customers, and increase sales to existing shoppers. THE 16 BIGGEST ONLINE SHOPPING EVENTS ACROSS THE WORLD While every retailer hopes for strong year round sales, there are some peak shopping windows throughout the year that deserve to be taken advantage of. But what are they? And how can you maximise their value to your business? Here are 16 of the biggest peak shopping events around the world we think every onlineCOOKIES OPT OUT
Crimtan and our business partners may use pseudonymous information (not including your name, address, email address, or telephone number) based on your online activity to help make the content on websites you visit or the ads you see more relevant to you. Click here to learn more about our privacy policy. Opting out of the Crimtan Network WHY DYNAMIC PROSPECTING IS THE FUTURE OF DIGITAL MARKETING By Rob Webster, Chief Product Officer, Crimtan. Brands are increasingly putting consumers at the heart of their campaigns to great effect. Just look at the success of the “Share a Coke” campaign – where logos on coke bottles were replaced with names, while Lidl frequently uses tweets from users in its marketing toendorse the brand.
WHAT WE DO | CRIMTAN We invented lifecycle marketing for programmatic advertising to deliver maximum value to our clients. Our results-focused, data-driven advertising is powered by proprietary technology and trading expertise, enabling us to intelligently target users throughout your customer lifecycle –CONTACT | CRIMTAN
Got a question about lifecycle marketing? Or want to know how our intelligent programmatic campaigns can help you? Get in touch, or contact your nearest country office.CAREERS | CRIMTAN
Crimtan is a programmatic digital marketing company with proprietary technology that enables us to run intelligent, targeted, high performing programmatic campaigns for well-known retail, travel, education and financial brands globally.DYNAMIC CPM
Considering a dynamic CPM campaign? Find out what how dCPM works, and how we can help you. The traditional cost per thousand (CPM) pricing is a fixed cost model brought forward from traditional media buying as a means of giving advertisers new to digital a way to measure cost and for media planners to forecast impressions.CASE STUDIES
We consistently go above and beyond to deliver and exceed our clients’ targets. Read our case studies to learn more about the lifecycle strategies we use.INDUSTRY INSIGHTS
Our lifecycle marketing programmatic campaigns are leading the way in results. Learn more about our insights into the industry, and how to ensure you’re delivering the CREATIVE SPECIFICATIONS Please contact your Crimtan Client Services contact if any creative falls outside these minimum specifications or if it is not listed here. Insertion orders and creative must be submitted at least four working days before campaign launch date. COOKIE-LESS SOLUTION Want to know how you can reach new customers and run intelligent lifecycle marketing programmatic campaigns in a post-cookie world? Find out how our cookie-less solution ActiveID can help.CRIMTAN CONSOLE
The Crimtan Insight Platform brings full functionality and total transparency to campaign planning, analysis and reporting. A highly visual interactive platform contains a host of unique, actionable site visitor and campaign data that will improve the effectiveness of yourdigital campaigns.
COOKIES | CRIMTAN
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