COULL | A VIDEO ADVERTISING TECHNOLOGY COMPANYABOUT USADVERTISERSPUBLISHERSPRODUCTSCONTACTCOMPLIANCE Coull is an in-stream video ad tech company, with the mission to add value to every video for advertisers and publishers.

ABOUT US | COULL

"Coull is a key demand partner, enabling us to maximise the revenue potential of video across our premium publisher sites. They deliver international advertising demand, at

CONTACT US | COULL

Get in touch via our contact form! Would you like to receive news and updates from Coull? Yes ; No

COMPLIANCE | COULL

Compliance is at the core of Coull and we take ad fraud and brand safety very seriously. Read about our compliance process and the standards we work to. EMOTIVE ADVERTISING: DOVE REAL BEAUTY CAMPAIGN Advertising comes in many forms, and I’m not talking about whether it’s on TV or whether it’s online display, I’m talking about whether it’s humourous, foolish, bad, clever, blatant, controversial, irrelevant, cinematic, minimalistic, childish, old school, trashy, hilarious, cheesy, sexual, cunning, or

YIELD OPTIMIZATION

Programmatic advertising has been augmented by the depth, scale and accessibility of data. It is used to enrich advertising by enabling granular targeting and critical post analysis of campaign performance. AN INTRODUCTION TO PROGRAMMATIC BUYING AND REAL-TIME Just like native advertising, the two terms ‘programmatic buying’ and ‘real-time bidding’ are getting a lot of column inches. It’s often the case that these buzzwords sound impressive, but DIGITAL ADVERTISING: CLICK-THROUGH RATES With digital ad spend swiftly rising year on year it’s hard to ignore the change in the advertising landscape. We’ve come a long way from flashing banner ads and invasive pop-ups (although they are very much still around).

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices.

COULL

Money can’t buy happiness, but it sure can buy a lot of advertising. Last year, the UK's digital Adspend was estimated to be a whopping

�11.55 billion.

COULL | A VIDEO ADVERTISING TECHNOLOGY COMPANYABOUT USADVERTISERSPUBLISHERSPRODUCTSCONTACTCOMPLIANCE Coull is an in-stream video ad tech company, with the mission to add value to every video for advertisers and publishers.

ABOUT US | COULL

"Coull is a key demand partner, enabling us to maximise the revenue potential of video across our premium publisher sites. They deliver international advertising demand, at

CONTACT US | COULL

Get in touch via our contact form! Would you like to receive news and updates from Coull? Yes ; No

COMPLIANCE | COULL

Compliance is at the core of Coull and we take ad fraud and brand safety very seriously. Read about our compliance process and the standards we work to. EMOTIVE ADVERTISING: DOVE REAL BEAUTY CAMPAIGN Advertising comes in many forms, and I’m not talking about whether it’s on TV or whether it’s online display, I’m talking about whether it’s humourous, foolish, bad, clever, blatant, controversial, irrelevant, cinematic, minimalistic, childish, old school, trashy, hilarious, cheesy, sexual, cunning, or

YIELD OPTIMIZATION

Programmatic advertising has been augmented by the depth, scale and accessibility of data. It is used to enrich advertising by enabling granular targeting and critical post analysis of campaign performance. AN INTRODUCTION TO PROGRAMMATIC BUYING AND REAL-TIME Just like native advertising, the two terms ‘programmatic buying’ and ‘real-time bidding’ are getting a lot of column inches. It’s often the case that these buzzwords sound impressive, but DIGITAL ADVERTISING: CLICK-THROUGH RATES With digital ad spend swiftly rising year on year it’s hard to ignore the change in the advertising landscape. We’ve come a long way from flashing banner ads and invasive pop-ups (although they are very much still around).

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices.

COULL

Money can’t buy happiness, but it sure can buy a lot of advertising. Last year, the UK's digital Adspend was estimated to be a whopping

�11.55 billion.

CONTACT US | COULL

Get in touch via our contact form! Would you like to receive news and updates from Coull? Yes ; No

VIDEO ARCHIVES

About Coull We’ve developed revolutionary in-video advertising, giving our partners the ability to add value to any video.Marketers can now serve contextually relevant ads within video to actively engaged audiences. And using our in-video formats, publishers can now easily monetise their video content in an exciting, user-friendly way.

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices. VIDEO MARKETS ACROSS THE WORLD: THAILAND So far in the series we’ve looked at China, Brazil and India, gaining an insight into emerging video markets. CONSUMERS - THE FORGOTTEN PART OF THE ADVERTISING VALUE Digital advertising just isn’t relevant to 21st Century consumers. At best they ignore it. At worst they abhor it. Advertising used to be

applauded, admired.

THE BEGINNING OF BETTER ADVERTISING AND LESS SCREEN TIME Screens are everywhere, laptops, TVs, smartphones – they’ve become an ingrained part of our lives. So it’s no surprise that nearly a quarter of the UK population spend over 10 hours a day looking at a screen.. However, people are becoming more aware of the addictive nature of the digital world and their own screen usage. In fact, a Deloitte survey found that 38% of people believe they ODV (ORIGINAL DIGITAL VIDEO) SPELLS GOOD NEWS FOR Last month, the IAB released the Original Digital Video Consumer Study.This study was based on US audience’s TV viewing, compared with original digital video (ODV) viewing habits. The results aren’t particularly surprising but they do paint an interesting picture. WHAT ARE THE VIDEO DISTRIBUTION OPTIONS FOR ADVERTISERS We’re all aware that video has moved from the ‘up and coming’ online advertising format to one of the most popular forms of digital

activity.

THE LOOMING VIDEO AD TECH APOCALYPSE OF 2017 The ad tech apocalypse is upon us, here’s how we got there and who will survive it. The video advertising industry has experienced rapid growth over the last 5-10 years, spawned from the

COULL

Money can’t buy happiness, but it sure can buy a lot of advertising. Last year, the UK's digital Adspend was estimated to be a whopping

�11.55 billion.

COULL | A VIDEO ADVERTISING TECHNOLOGY COMPANYABOUT USADVERTISERSPUBLISHERSPRODUCTSCONTACTCOMPLIANCE Coull is an in-stream video ad tech company, with the mission to add value to every video for advertisers and publishers.

ABOUT US | COULL

Sovrn. "Coull is a key demand partner, enabling us to maximise the revenue potential of video across our premium publisher sites. They deliver international advertising demand, at scale, via pre-roll and Overstream. Coull's outstanding customer service, technical support and partner management make them a pleasure to work with."

CONTACT US | COULL

Get in touch via our contact form! Would you like to receive news and updates from Coull? Yes ; No

COMPLIANCE | COULL

Compliance is at the core of Coull and we take ad fraud and brand safety very seriously. Read about our compliance process and the standards we work to. EMOTIVE ADVERTISING: DOVE REAL BEAUTY CAMPAIGN Unilever’s social media tracking has found a 92% positive sentiment globally. (AdAge) With the Real Beauty campaign, Dove have been tapping into current issues of self-confidence and body image ideals that are prevalent in today’s Western society. Yes, ultimately Dove is a brand that sells products, and no matter how many lumps in

throats

YIELD OPTIMIZATION

Programmatic advertising has been augmented by the depth, scale and accessibility of data. It is used to enrich advertising by enabling granular targeting and critical post analysis of campaign performance.

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices. DIGITAL ADVERTISING: CLICK-THROUGH RATES With digital ad spend swiftly rising year on year it’s hard to ignore the change in the advertising landscape. We’ve come a long way from flashing banner ads and invasive pop-ups (although they are very much still around). AN INTRODUCTION TO PROGRAMMATIC BUYING AND REAL-TIME Real-Time Bidding (RTB) “Real-time bidding or RTB is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time.”. ( Business Insider) RTB is a variation of programmatic buying, letting advertisers bid for the right to serve an ad to a particular person on the impression by impression basis VIDEO MARKETS ACROSS THE WORLD: THAILAND So far in the series we’ve looked at China, Brazil and India, gaining an insight into emerging video markets. COULL | A VIDEO ADVERTISING TECHNOLOGY COMPANYABOUT USADVERTISERSPUBLISHERSPRODUCTSCONTACTCOMPLIANCE Coull is an in-stream video ad tech company, with the mission to add value to every video for advertisers and publishers.

ABOUT US | COULL

Sovrn. "Coull is a key demand partner, enabling us to maximise the revenue potential of video across our premium publisher sites. They deliver international advertising demand, at scale, via pre-roll and Overstream. Coull's outstanding customer service, technical support and partner management make them a pleasure to work with."

CONTACT US | COULL

Get in touch via our contact form! Would you like to receive news and updates from Coull? Yes ; No

COMPLIANCE | COULL

Compliance is at the core of Coull and we take ad fraud and brand safety very seriously. Read about our compliance process and the standards we work to. EMOTIVE ADVERTISING: DOVE REAL BEAUTY CAMPAIGN Unilever’s social media tracking has found a 92% positive sentiment globally. (AdAge) With the Real Beauty campaign, Dove have been tapping into current issues of self-confidence and body image ideals that are prevalent in today’s Western society. Yes, ultimately Dove is a brand that sells products, and no matter how many lumps in

throats

YIELD OPTIMIZATION

Programmatic advertising has been augmented by the depth, scale and accessibility of data. It is used to enrich advertising by enabling granular targeting and critical post analysis of campaign performance.

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices. DIGITAL ADVERTISING: CLICK-THROUGH RATES With digital ad spend swiftly rising year on year it’s hard to ignore the change in the advertising landscape. We’ve come a long way from flashing banner ads and invasive pop-ups (although they are very much still around). AN INTRODUCTION TO PROGRAMMATIC BUYING AND REAL-TIME Real-Time Bidding (RTB) “Real-time bidding or RTB is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time.”. ( Business Insider) RTB is a variation of programmatic buying, letting advertisers bid for the right to serve an ad to a particular person on the impression by impression basis VIDEO MARKETS ACROSS THE WORLD: THAILAND So far in the series we’ve looked at China, Brazil and India, gaining an insight into emerging video markets.

CONTACT US | COULL

Get in touch via our contact form! Would you like to receive news and updates from Coull? Yes ; No WHAT ARE THE VIDEO DISTRIBUTION OPTIONS FOR ADVERTISERS In-Stream Video Ads (Pre-Roll, Mid-Roll, Post-Roll) In-stream video advertising (widely known as ‘pre-roll’) is by far the most common video ad format. In-stream video advertising presents a video ad before, during, or after a piece of video content is consumed by a user. YouTube, for example, sometimes serve 30 second adverts before a

video.

THE BEGINNING OF BETTER ADVERTISING AND LESS SCREEN TIME Screens are everywhere, laptops, TVs, smartphones – they’ve become an ingrained part of our lives. So it’s no surprise that nearly a quarter of the UK population spend over 10 hours a day looking at a screen.. However, people are becoming more aware of the addictive nature of the digital world and their own screen usage. In fact, a Deloitte survey found that 38% of people believe they

VIDEO ARCHIVES

Coull Quickie – July 2016. In the latest Coull Quickie, Elise talks about the big acquisitions, and non-acquisitions from July, looks at augmented reality triumph, Pokemon Go, and Google makes some new announcements for advertisers. All this, and more, coming your way in

this short video.

DIGITAL ADVERTISING: CLICK-THROUGH RATES With digital ad spend swiftly rising year on year it’s hard to ignore the change in the advertising landscape. We’ve come a long way from flashing banner ads and invasive pop-ups (although they are very much still around).

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices. ODV (ORIGINAL DIGITAL VIDEO) SPELLS GOOD NEWS FOR The story of ODV is one of growth. Approximately 63 million US adults are now viewing ODV on a monthly basis. Whilst TV online and amateur video have healthy, respectable viewing numbers, the growth rate isn’t there. This suggests more people are moving to original video, and that’s a trend worth noting, especially where budgeting is

concerned.

CONSUMERS - THE FORGOTTEN PART OF THE ADVERTISING VALUE Digital advertising just isn’t relevant to 21st Century consumers. At best they ignore it. At worst they abhor it. Advertising used to be

applauded, admired.

THE LOOMING VIDEO AD TECH APOCALYPSE OF 2017 The ad tech apocalypse is upon us, here’s how we got there and who will survive it. The video advertising industry has experienced rapid growth over the last 5-10 years, spawned from the

COULL

Money can’t buy happiness, but it sure can buy a lot of advertising. Last year, the UK's digital Adspend was estimated to be a whopping

�11.55 billion.

COULL | A VIDEO ADVERTISING TECHNOLOGY COMPANYABOUT USADVERTISERSPUBLISHERSPRODUCTSCONTACTCOMPLIANCE Coull is an in-stream video ad tech company, with the mission to add value to every video for advertisers and publishers. REVOLUTIONARY ADVERTISING TECHNOLOGY Minimising MPU Grabs attention and encourages action, with your audience in mind. The Minimising MPU format appears in the corner of the video player for 5 seconds before minimising to a small 'ad-expand' icon that re-expands on user interaction. The user may

ABOUT US | COULL

Sovrn. "Coull is a key demand partner, enabling us to maximise the revenue potential of video across our premium publisher sites. They deliver international advertising demand, at scale, via pre-roll and Overstream. Coull's outstanding customer service, technical support and partner management make them a pleasure to work with." NEW REVENUE STREAMS FOR PUBLISHERS Easily earn more revenue from your videos with Coull's unique advertising technology. We make sure you get the most value from your

video content.

COMPLIANCE | COULL

Compliance is at the core of Coull and we take ad fraud and brand safety very seriously. Read about our compliance process and the standards we work to. EMOTIVE ADVERTISING: DOVE REAL BEAUTY CAMPAIGN Unilever’s social media tracking has found a 92% positive sentiment globally. (AdAge) With the Real Beauty campaign, Dove have been tapping into current issues of self-confidence and body image ideals that are prevalent in today’s Western society. Yes, ultimately Dove is a brand that sells products, and no matter how many lumps in

throats

YIELD OPTIMIZATION

Programmatic advertising has been augmented by the depth, scale and accessibility of data. It is used to enrich advertising by enabling granular targeting and critical post analysis of campaign performance.

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices. ODV (ORIGINAL DIGITAL VIDEO) SPELLS GOOD NEWS FOR The story of ODV is one of growth. Approximately 63 million US adults are now viewing ODV on a monthly basis. Whilst TV online and amateur video have healthy, respectable viewing numbers, the growth rate isn’t there. This suggests more people are moving to original video, and that’s a trend worth noting, especially where budgeting is

concerned.

COULL

Money can’t buy happiness, but it sure can buy a lot of advertising. Last year, the UK's digital Adspend was estimated to be a whopping

�11.55 billion.

COULL | A VIDEO ADVERTISING TECHNOLOGY COMPANYABOUT USADVERTISERSPUBLISHERSPRODUCTSCONTACTCOMPLIANCE Coull is an in-stream video ad tech company, with the mission to add value to every video for advertisers and publishers. REVOLUTIONARY ADVERTISING TECHNOLOGY Minimising MPU Grabs attention and encourages action, with your audience in mind. The Minimising MPU format appears in the corner of the video player for 5 seconds before minimising to a small 'ad-expand' icon that re-expands on user interaction. The user may

ABOUT US | COULL

Sovrn. "Coull is a key demand partner, enabling us to maximise the revenue potential of video across our premium publisher sites. They deliver international advertising demand, at scale, via pre-roll and Overstream. Coull's outstanding customer service, technical support and partner management make them a pleasure to work with." NEW REVENUE STREAMS FOR PUBLISHERS Easily earn more revenue from your videos with Coull's unique advertising technology. We make sure you get the most value from your

video content.

COMPLIANCE | COULL

Compliance is at the core of Coull and we take ad fraud and brand safety very seriously. Read about our compliance process and the standards we work to. EMOTIVE ADVERTISING: DOVE REAL BEAUTY CAMPAIGN Unilever’s social media tracking has found a 92% positive sentiment globally. (AdAge) With the Real Beauty campaign, Dove have been tapping into current issues of self-confidence and body image ideals that are prevalent in today’s Western society. Yes, ultimately Dove is a brand that sells products, and no matter how many lumps in

throats

YIELD OPTIMIZATION

Programmatic advertising has been augmented by the depth, scale and accessibility of data. It is used to enrich advertising by enabling granular targeting and critical post analysis of campaign performance.

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices. ODV (ORIGINAL DIGITAL VIDEO) SPELLS GOOD NEWS FOR The story of ODV is one of growth. Approximately 63 million US adults are now viewing ODV on a monthly basis. Whilst TV online and amateur video have healthy, respectable viewing numbers, the growth rate isn’t there. This suggests more people are moving to original video, and that’s a trend worth noting, especially where budgeting is

concerned.

COULL

Money can’t buy happiness, but it sure can buy a lot of advertising. Last year, the UK's digital Adspend was estimated to be a whopping

�11.55 billion.

ENGAGED VIDEO AUDIENCES FOR ADVERTISERS Connect. We connect brands with video audiences through the creation of premium video inventory. Our high-performing formats are a more successful way to run campaigns and a much more exciting way to engage

audiences.

CONTACT US | COULL

Get in touch via our contact form! Would you like to receive news and updates from Coull? Yes ; No WOMEN IN TECH ARE PRETTY AWESOME Last week we spoke about the lack of women in tech and introduced Liv Franzen, a developer at Coull.We want to open a dialogue and help encourage more women to join the industry. We’re continuing the #womenintech series this week, featuring three inspiring ladies.

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices. THE BEGINNING OF BETTER ADVERTISING AND LESS SCREEN TIME Screens are everywhere, laptops, TVs, smartphones – they’ve become an ingrained part of our lives. So it’s no surprise that nearly a quarter of the UK population spend over 10 hours a day looking at a screen.. However, people are becoming more aware of the addictive nature of the digital world and their own screen usage. In fact, a Deloitte survey found that 38% of people believe they VIDEO MARKETS ACROSS THE WORLD: THAILAND So far in the series we’ve looked at China, Brazil and India, gaining an insight into emerging video markets. DIGITAL ADVERTISING IN ASIA IS GROWING, AND FAST! Predictions range between an 18%-20% increase in digital ad spending, which would bring its total spend for 2016 up into the region of $70-$80 billion. This is a staggering figure and one we shouldn’t overlook. Perhaps unsurprisingly, China is firmly in the front seat of this drive in digital ad spending. This year, 44% of total digital ad WHY COULL IS PUTTING BRAND SAFETY FIRST (AND WHY YOU Brand safety is at the forefront of our minds so that all of our partners have full trust in us. Let’s make 2018 the year we all put

brand safety first.

CONSUMERS - THE FORGOTTEN PART OF THE ADVERTISING VALUE Digital advertising just isn’t relevant to 21st Century consumers. At best they ignore it. At worst they abhor it. Advertising used to be

applauded, admired.

EXPLAINING THE VIDEO PLAYER-AD INTERFACE DEFINITION (VPAID The Executable Ad. VPAID communicates a set of instructions that informs a video player of the length of the advertisement, tells it when to play, when to disappear or re-appear within the player and allows the user to interact in a variety of ways. An example of a VPAID enabled interaction would be that a user could click on an ad to

view more

COULL | A VIDEO ADVERTISING TECHNOLOGY COMPANYABOUT USADVERTISERSPUBLISHERSPRODUCTSCONTACTCOMPLIANCE Coull is an in-stream video ad tech company, with the mission to add value to every video for advertisers and publishers. REVOLUTIONARY ADVERTISING TECHNOLOGY Minimising MPU Grabs attention and encourages action, with your audience in mind. The Minimising MPU format appears in the corner of the video player for 5 seconds before minimising to a small 'ad-expand' icon that re-expands on user interaction. The user may

ABOUT US | COULL

Sovrn. "Coull is a key demand partner, enabling us to maximise the revenue potential of video across our premium publisher sites. They deliver international advertising demand, at scale, via pre-roll and Overstream. Coull's outstanding customer service, technical support and partner management make them a pleasure to work with." NEW REVENUE STREAMS FOR PUBLISHERS Easily earn more revenue from your videos with Coull's unique advertising technology. We make sure you get the most value from your

video content.

ENGAGED VIDEO AUDIENCES FOR ADVERTISERS Connect. We connect brands with video audiences through the creation of premium video inventory. Our high-performing formats are a more successful way to run campaigns and a much more exciting way to engage

audiences.

CONTACT US | COULLJEANNIE COULLSARAH COULL Get in touch via our contact form! Would you like to receive news and updates from Coull? Yes ; No

COMPLIANCE | COULL

Compliance is at the core of Coull and we take ad fraud and brand safety very seriously. Read about our compliance process and the standards we work to. EMOTIVE ADVERTISING: DOVE REAL BEAUTY CAMPAIGN Unilever’s social media tracking has found a 92% positive sentiment globally. (AdAge) With the Real Beauty campaign, Dove have been tapping into current issues of self-confidence and body image ideals that are prevalent in today’s Western society. Yes, ultimately Dove is a brand that sells products, and no matter how many lumps in

throats

WOMEN IN TECH ARE A PROBLEM Women in tech around the world. All that said – when we take a look at the number of women in tech roles globally – we start to worry considerably. According to Forbes, “Apple has 20% of women employees in technology; Google has 17% of women in its workforce, while Microsoft, Facebook and Twitter have 16.6%, 15% and 10%

respectively.”.

ODV (ORIGINAL DIGITAL VIDEO) SPELLS GOOD NEWS FOR The story of ODV is one of growth. Approximately 63 million US adults are now viewing ODV on a monthly basis. Whilst TV online and amateur video have healthy, respectable viewing numbers, the growth rate isn’t there. This suggests more people are moving to original video, and that’s a trend worth noting, especially where budgeting is

concerned.

COULL | A VIDEO ADVERTISING TECHNOLOGY COMPANYABOUT USADVERTISERSPUBLISHERSPRODUCTSCONTACTCOMPLIANCE Coull is an in-stream video ad tech company, with the mission to add value to every video for advertisers and publishers. REVOLUTIONARY ADVERTISING TECHNOLOGY Minimising MPU Grabs attention and encourages action, with your audience in mind. The Minimising MPU format appears in the corner of the video player for 5 seconds before minimising to a small 'ad-expand' icon that re-expands on user interaction. The user may

ABOUT US | COULL

Sovrn. "Coull is a key demand partner, enabling us to maximise the revenue potential of video across our premium publisher sites. They deliver international advertising demand, at scale, via pre-roll and Overstream. Coull's outstanding customer service, technical support and partner management make them a pleasure to work with." NEW REVENUE STREAMS FOR PUBLISHERS Easily earn more revenue from your videos with Coull's unique advertising technology. We make sure you get the most value from your

video content.

ENGAGED VIDEO AUDIENCES FOR ADVERTISERS Connect. We connect brands with video audiences through the creation of premium video inventory. Our high-performing formats are a more successful way to run campaigns and a much more exciting way to engage

audiences.

CONTACT US | COULLJEANNIE COULLSARAH COULL Get in touch via our contact form! Would you like to receive news and updates from Coull? Yes ; No

COMPLIANCE | COULL

Compliance is at the core of Coull and we take ad fraud and brand safety very seriously. Read about our compliance process and the standards we work to. EMOTIVE ADVERTISING: DOVE REAL BEAUTY CAMPAIGN Unilever’s social media tracking has found a 92% positive sentiment globally. (AdAge) With the Real Beauty campaign, Dove have been tapping into current issues of self-confidence and body image ideals that are prevalent in today’s Western society. Yes, ultimately Dove is a brand that sells products, and no matter how many lumps in

throats

WOMEN IN TECH ARE A PROBLEM Women in tech around the world. All that said – when we take a look at the number of women in tech roles globally – we start to worry considerably. According to Forbes, “Apple has 20% of women employees in technology; Google has 17% of women in its workforce, while Microsoft, Facebook and Twitter have 16.6%, 15% and 10%

respectively.”.

ODV (ORIGINAL DIGITAL VIDEO) SPELLS GOOD NEWS FOR The story of ODV is one of growth. Approximately 63 million US adults are now viewing ODV on a monthly basis. Whilst TV online and amateur video have healthy, respectable viewing numbers, the growth rate isn’t there. This suggests more people are moving to original video, and that’s a trend worth noting, especially where budgeting is

concerned.

WOMEN IN TECH ARE PRETTY AWESOME Last week we spoke about the lack of women in tech and introduced Liv Franzen, a developer at Coull.We want to open a dialogue and help encourage more women to join the industry. We’re continuing the #womenintech series this week, featuring three inspiring ladies. WOMEN IN TECH ARE A PROBLEM Women in tech around the world. All that said – when we take a look at the number of women in tech roles globally – we start to worry considerably. According to Forbes, “Apple has 20% of women employees in technology; Google has 17% of women in its workforce, while Microsoft, Facebook and Twitter have 16.6%, 15% and 10%

respectively.”.

THE BEGINNING OF BETTER ADVERTISING AND LESS SCREEN TIME Screens are everywhere, laptops, TVs, smartphones – they’ve become an ingrained part of our lives. So it’s no surprise that nearly a quarter of the UK population spend over 10 hours a day looking at a screen.. However, people are becoming more aware of the addictive nature of the digital world and their own screen usage. In fact, a Deloitte survey found that 38% of people believe they WHY COULL IS PUTTING BRAND SAFETY FIRST (AND WHY YOU What do they say to you before you hop on to a rollercoaster? Safety first! Now, it’s also a phrase that can be applied to digital advertising and brand safety - and what a ODV (ORIGINAL DIGITAL VIDEO) SPELLS GOOD NEWS FOR The story of ODV is one of growth. Approximately 63 million US adults are now viewing ODV on a monthly basis. Whilst TV online and amateur video have healthy, respectable viewing numbers, the growth rate isn’t there. This suggests more people are moving to original video, and that’s a trend worth noting, especially where budgeting is

concerned.

VIDEO MARKETS ACROSS THE WORLD: THAILAND So far in the series we’ve looked at China, Brazil and India, gaining an insight into emerging video markets. AN INTRODUCTION TO PROGRAMMATIC BUYING AND REAL-TIME Real-Time Bidding (RTB) “Real-time bidding or RTB is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time.”. ( Business Insider) RTB is a variation of programmatic buying, letting advertisers bid for the right to serve an ad to a particular person on the impression by impression basis

CHINA: PART TWO

In the previous edition of this blog series we looked at China’s online video audience. A consumer-base with a huge appetite for content that entertains on the move, often on mobile devices. ONLINE VIDEO IN LATIN AMERICA: BRAZIL PART 1 By today’s figures, that will be an increase of 63% to 394 million users ( eMarketer ). People in Latin America spend an average of 21.9 hours per month online. Across regions, this ranks them third only to North America (32.6) and Europe (21.9). Now, with a population of 614.8 m illion, Latin America is a pretty large area to cover, so to CONSUMERS - THE FORGOTTEN PART OF THE ADVERTISING VALUE Digital advertising just isn’t relevant to 21st Century consumers. At best they ignore it. At worst they abhor it. Advertising used to be

applauded, admired.

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