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Movado Group Personalization Efforts Drive 250% E-com Growth. In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands. 100 MOST TRUSTED CPG BRANDS The annual BrandSpark American Shopper Study revelas over 100 catagories of most trusted consumer pacakged goods brands as voted by more than 38,000 Americans. Find out which brands made the list. TOP 100 CONSUMER GOODS COMPANIES OF 2019 Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. (Mars, for instance, would be a top 15company with its
THE 2 BEST CG COMPANIES TO WORK FOR IN 2020 Whether it’s from curiosity or jealousy, Fortune’s annual Top 100 Best Companies to Work For list draws interest for its ranking of the best pot-sweeteners in the quest to attract (and keep) talented employees.. Teaming with culture-management solutions provider Great Place to Work, the list is determined via anonymous online employee surveys, with 85% of the evaluation based on what they P&G TO GROW DTC PRESENCE AS E-COMMERCE SALES JUMP 50% Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.. E-commerce sales for No. 2 consumer goods company rose approximately 50% during the period, ended Sept. 30, to represent 11% to 12% of its total sales.. Organic sales also increased 9%, with growth comprised of 7 MEET MARS WRIGLEY’S FIRST AI-DEVELOPED DESSERT Mars Wrigley UK has teamed with Google in the name of better baking. The two companies partnered to develop the Maltesers AI Cake, which leverages artificial intelligence and machine learning to craft a hybrid cookie/cake dessert.. It’s the first time Mars Wrigley has used AI in this manner, a spokesperson confirmed to CGT.. A machine learning model developed by Google Cloud employs MARKETING IN THE REAL WORLD: HOW MATTEL GAVE BARBIE A The defining moments of 2021 created a runway for brands to step up and into a new world, and many in the marketing business function had to scrap their plans and pivot towards the future. That’s exactly what Mattel had to do when the COVID-19 pandemic hit, according to Lisa McKnight, SVP and global head of Barbie & Dolls Portfolio for Mattel, at CES 2021. P&G GETS PERSONAL WITH CONSUMERS THROUGH DATA, AI TECH The Procter & Gamble Company (P&G) has selected data analytics and AI technology from Google Cloud, to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers. BEST BUY BETS ON DIGITAL PRICE LABELS Best Buy isn’t alone on this journey. Many retailers have been experimenting with digital price tags. Take Amazon, which is using digital price labels in its 4-Star store to display most of the information available on a typical online product page including a product’s price (and price for Prime members), rating and how many customer reviews it has. HOME PAGE | CONSUMER GOODS TECHNOLOGYLEARN FROM TODAY'S TOP CONSUMER GOODS & RETAIL EXPERTS AT ANALYTICS UNITECONTACT 13 CGs Land Gartner’s Top 25 Supply Chain List. This year, 13 consumer goods companies have made the cut with Colgate-Palmolive, Johnson & Johnson and Nestle taking a top spot for the second consecutive year, while Pfizer and General Mills make their debut.LATEST NEWS
Movado Group Personalization Efforts Drive 250% E-com Growth. In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands. 100 MOST TRUSTED CPG BRANDS The annual BrandSpark American Shopper Study revelas over 100 catagories of most trusted consumer pacakged goods brands as voted by more than 38,000 Americans. Find out which brands made the list. TOP 100 CONSUMER GOODS COMPANIES OF 2019 Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. (Mars, for instance, would be a top 15company with its
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Movado Group Personalization Efforts Drive 250% E-com Growth. In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands. THE POWER OF LOCATION-BASED & BEHAVIORAL MARKETING IN A 2 hours ago · Eyal Peer et Al in the “Nudge Me Right” paper describes how to pre-design a finite set of messages not to personalize nudges but to personalize which nudges based on people’s decision-making styles. Just like music is composed with only seven notes or like painting relies on three primary colors, there is no need to craft an infinite number of messages. 3M MODERNIZES R&D ACROSS THE ENTERPRISE 3M has tapped Sopheon to streamline product development across the enterprise. 3M, the No. 16 consumer goods company that produces more than 60,000 products under such brands as Post-it, Scotch-Brite and ACE, is using Accolade software to streamline processes, manage risk, optimize decision-making and accelerate time to market.. Its deployment of Sopheon Accolade is enterprise HOW CG COMPANIES CAN SAVE MILLIONS WITH COMPLIANCE AUDITS Controlling Costs and Improving Margins is Imperative For CG Companies to Remain Competitive. CG companies comprise one of the largest sectors in North America and are valued at close to $2 trillion.Competition among CG companies is strong as there is a continuous fight for shelf space as consumers frequently switch brandsbased on cost.
NEW DAY, NEW RULES: DEMOCRATIZING DATA TO UNLOCK CPG Join Us LIVE! Date: June 23 rd at 2 PM EST/11 AM PST. Today’s consumer packaged goods brands have found themselves in a new reality when it comes to retail and third-party data. FROM TPM TO TPO: SIX PILLARS FOR SUCCESS From TPM to TPO: Six Pillars for Success. Dr. Martin Burgard, Accenture. Consumer goods companies spend a significant proportion of revenues on trade promotion, but returns on that investment can be disappointing. Leaders in the industry are therefore considering trade promotion optimization (TPO) solutions, which take data from the TPMsystem
AB INBEV GROWING B2B PLATFORM As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well. CLOROX’S DIGITAL PLAYBOOK DURING COVID-19 IS ‘US PLUS By being “us plus everybody else,” Clorox drops the costs of having to develop all tech in-house. (Though it still does selectively build certain things in-house.) More than 60% of the company’s marketing spend today is online, and in developing its digital marketing strategies, the company remains focused on finding newcustomers, better
3 WAYS TO BUILD A MORE EFFECTIVE, DISRUPTION-PROOF SUPPLY The past 18 months have exposed widespread supply chain vulnerabilities in nearly every industry sector. In particular, consumer packaged goods companies saw high demand spikes almost overnight, forcing them to immediately assess their own logistics processes and pivot appropriately. HOW AB INBEV’S ZÉ DELIVERY HIT 27 MILLION ORDERS IN 2020 Demand skyrocketed when the pandemic forced retail closures, and Zé grew from delivering 1.6 million annual orders to more than 27 million in 2020. Despite appearing to the contrary, “this wasn’t an overnight success,” Roy said, but rather took years of planning to build and optimize an ecosystem. As a result, the service skillfully HOME PAGE | CONSUMER GOODS TECHNOLOGYCONTACTPEOPLE / HONORS / AWARDSIT INTEGRATIONCASE STUDIESDATA & ANALYTICS 13 CGs Land Gartner’s Top 25 Supply Chain List. This year, 13 consumer goods companies have made the cut with Colgate-Palmolive, Johnson & Johnson and Nestle taking a top spot for the second consecutive year, while Pfizer and General Mills make their debut. TOP 100 CONSUMER GOODS COMPANIES OF 2019 Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. (Mars, for instance, would be a top 15company with its
THE 2 BEST CG COMPANIES TO WORK FOR IN 2020 Whether it’s from curiosity or jealousy, Fortune’s annual Top 100 Best Companies to Work For list draws interest for its ranking of the best pot-sweeteners in the quest to attract (and keep) talented employees.. Teaming with culture-management solutions provider Great Place to Work, the list is determined via anonymous online employee surveys, with 85% of the evaluation based on what they MEET MARS WRIGLEY’S FIRST AI-DEVELOPED DESSERT Mars Wrigley UK has teamed with Google in the name of better baking. The two companies partnered to develop the Maltesers AI Cake, which leverages artificial intelligence and machine learning to craft a hybrid cookie/cake dessert.. It’s the first time Mars Wrigley has used AI in this manner, a spokesperson confirmed to CGT.. A machine learning model developed by Google Cloud employs P&G TO GROW DTC PRESENCE AS E-COMMERCE SALES JUMP 50% Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.. E-commerce sales for No. 2 consumer goods company rose approximately 50% during the period, ended Sept. 30, to represent 11% to 12% of its total sales.. Organic sales also increased 9%, with growth comprised of 7 MAKING SENSE OF DEMAND When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends. NEW 'ALDI SAVERS' PROGRAM UNDERSCORES PRICE New 'Aldi Savers' Program Underscores Price. Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs. Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website. July and August carousel ads and circular featureshave
BEST BUY BETS ON DIGITAL PRICE LABELS Best Buy isn’t alone on this journey. Many retailers have been experimenting with digital price tags. Take Amazon, which is using digital price labels in its 4-Star store to display most of the information available on a typical online product page including a product’s price (and price for Prime members), rating and how many customer reviews it has. DR PEPPER'S SOCIAL MEDIA EXPLOSION With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million. MEDIFAST REFINES ITS WAREHOUSE OPERATIONS Medifast Refines its Warehouse Operations. Founded in 1980, Medifast is a manufacturer and distributor of healthy living and weight management products. With 2013 revenues of $356.9 million, the company sells its products and programs via four unique distribution channels: the Web and national call centers; the company’s Take Shape For Life HOME PAGE | CONSUMER GOODS TECHNOLOGYCONTACTPEOPLE / HONORS / AWARDSIT INTEGRATIONCASE STUDIESDATA & ANALYTICS 13 CGs Land Gartner’s Top 25 Supply Chain List. This year, 13 consumer goods companies have made the cut with Colgate-Palmolive, Johnson & Johnson and Nestle taking a top spot for the second consecutive year, while Pfizer and General Mills make their debut. TOP 100 CONSUMER GOODS COMPANIES OF 2019 Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. (Mars, for instance, would be a top 15company with its
THE 2 BEST CG COMPANIES TO WORK FOR IN 2020 Whether it’s from curiosity or jealousy, Fortune’s annual Top 100 Best Companies to Work For list draws interest for its ranking of the best pot-sweeteners in the quest to attract (and keep) talented employees.. Teaming with culture-management solutions provider Great Place to Work, the list is determined via anonymous online employee surveys, with 85% of the evaluation based on what they MEET MARS WRIGLEY’S FIRST AI-DEVELOPED DESSERT Mars Wrigley UK has teamed with Google in the name of better baking. The two companies partnered to develop the Maltesers AI Cake, which leverages artificial intelligence and machine learning to craft a hybrid cookie/cake dessert.. It’s the first time Mars Wrigley has used AI in this manner, a spokesperson confirmed to CGT.. A machine learning model developed by Google Cloud employs P&G TO GROW DTC PRESENCE AS E-COMMERCE SALES JUMP 50% Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.. E-commerce sales for No. 2 consumer goods company rose approximately 50% during the period, ended Sept. 30, to represent 11% to 12% of its total sales.. Organic sales also increased 9%, with growth comprised of 7 MAKING SENSE OF DEMAND When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends. NEW 'ALDI SAVERS' PROGRAM UNDERSCORES PRICE New 'Aldi Savers' Program Underscores Price. Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs. Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website. July and August carousel ads and circular featureshave
BEST BUY BETS ON DIGITAL PRICE LABELS Best Buy isn’t alone on this journey. Many retailers have been experimenting with digital price tags. Take Amazon, which is using digital price labels in its 4-Star store to display most of the information available on a typical online product page including a product’s price (and price for Prime members), rating and how many customer reviews it has. DR PEPPER'S SOCIAL MEDIA EXPLOSION With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million. MEDIFAST REFINES ITS WAREHOUSE OPERATIONS Medifast Refines its Warehouse Operations. Founded in 1980, Medifast is a manufacturer and distributor of healthy living and weight management products. With 2013 revenues of $356.9 million, the company sells its products and programs via four unique distribution channels: the Web and national call centers; the company’s Take Shape For LifeLATEST NEWS
13 CGs Land Gartner’s Top 25 Supply Chain List. This year 13 consumer goods companies have made the cut with ColgatePalmolive Johnson Johnson and Nestle taking a top spot for the second consecutive year while Pfizer and General Mills make their debut. TOP 100 CONSUMER GOODS COMPANIES OF 2019 Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. (Mars, for instance, would be a top 15company with its
WEBINARS | CONSUMER GOODS TECHNOLOGY A collection of recent webinars presenting research and best practices on a variety of key industry topics including technology transformation, data & analytics, digital marketing, supply chain excellence and new product development. INSIDE ANALYTICS UNITE 2021: PLOTTING ROADMAPS TO SUCCESS When selecting the theme for Analytics Unite 2021, the CGT and RIS team quickly homed in on “The Future of Business.” With the retail and consumer goods industry grappling with more than a year’s worth of disruption, how to plot a new roadmap to success is RETAIL AND CONSUMER GOOD ANALYTICS STUDY 2020 RIS and CGT uncover the analytic shifts happening in retail and consumer goods today and benchmark the industry’s analytic maturity in this interactive and exclusive report. P&G TO GROW DTC PRESENCE AS E-COMMERCE SALES JUMP 50% Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.. E-commerce sales for No. 2 consumer goods company rose approximately 50% during the period, ended Sept. 30, to represent 11% to 12% of its total sales.. Organic sales also increased 9%, with growth comprised of 7 SUBSCRIBE TO SHOPPER MARKETING AND E-NEWSLETTERS Subscribe to Our Editorial Newsletters . Shopper Marketing Newswire (twice weekly): Get top stories from the Path to Purchase Institute and Shopper Marketing magazine delivered to your inbox every Tuesday and Thursday.; Executive Alert (periodic): Receive occasional updates highlighting retailer and manufacturer personnel changes.; This Week in Walmart (weekly): Keep tabs on digital and in 10 TIPS FOR MEASURING ONLINE BRAND PERFORMANCE 10 Tips for Measuring Online Brand Performance. Nielsen and Profitero identify 10 tips and insights to help consumer brands create a successful e-commerce strategy in 2017. 1. Define success through the lens of your goals and objectives. It’s important to derive your VISUAL EFFECTIVENESS: AI REVEALS A DRIVING FORCE BEHIND In the past three years, the hard seltzer market has grown tenfold, from ten brands in 2018 to now more than 100 brands, with one brand rising to the top: White Claw. Here's how its growth could have been predicted with AI visual intelligence. BJ'S WHOLESALE OPTIMIZES THE SUPPLY CHAIN BJ’s Wholesale Club has its eyes on supply chain optimization and is looking for help from JDA Software.. The warehouse club chain is responding to an industry-wide drive toward supply chain transformation as retailers scramble to keep up with rapidly changingconsumer demand.
HOME PAGE | CONSUMER GOODS TECHNOLOGYCONTACTPEOPLE / HONORS / AWARDSIT INTEGRATIONCASE STUDIESDATA & ANALYTICS Vikram Somaya had been in his role as chief data and analytics officer at PepsiCo for just over six months when the pandemic struck. But while he may have been new to the industry, his diverse background has proven to be a unique and valuable resource for the company.LATEST NEWS
With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers. TOP 100 CONSUMER GOODS COMPANIES OF 2019 Rules & Guidelines. Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. THE 2 BEST CG COMPANIES TO WORK FOR IN 2020 Whether it’s from curiosity or jealousy, Fortune’s annual Top 100 Best Companies to Work For list draws interest for its ranking of the best pot-sweeteners in the quest to attract (and keep) talented employees.. Teaming with culture-management solutions provider Great Place to Work, the list is determined via anonymous online employee surveys, with 85% of the evaluation based on what they MEET MARS WRIGLEY’S FIRST AI-DEVELOPED DESSERT Mars Wrigley UK has teamed with Google in the name of better baking. The two companies partnered to develop the Maltesers AI Cake, which leverages artificial intelligence and machine learning to craft a hybrid cookie/cake dessert.. It’s the first time Mars Wrigley has used AI in this manner, a spokesperson confirmed to CGT.. A machine learning model developed by Google Cloud employs MAKING SENSE OF DEMAND When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends. BEST BUY BETS ON DIGITAL PRICE LABELS Best Buy isn’t alone on this journey. Many retailers have been experimenting with digital price tags. Take Amazon, which is using digital price labels in its 4-Star store to display most of the information available on a typical online product page including a product’s price (and price for Prime members), rating and how many customer reviews it has. NEW 'ALDI SAVERS' PROGRAM UNDERSCORES PRICE Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs. Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website. DR PEPPER'S SOCIAL MEDIA EXPLOSION With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million. MEDIFAST REFINES ITS WAREHOUSE OPERATIONS Founded in 1980, Medifast is a manufacturer and distributor of healthy living and weight management products. With 2013 revenues of $356.9 million, the company sells its products and programs via four unique distribution channels: the Web and national call centers; the company’s Take Shape For Life personal health coach division; Medifast Weight Control Centers; and a national HOME PAGE | CONSUMER GOODS TECHNOLOGYCONTACTPEOPLE / HONORS / AWARDSIT INTEGRATIONCASE STUDIESDATA & ANALYTICS Vikram Somaya had been in his role as chief data and analytics officer at PepsiCo for just over six months when the pandemic struck. But while he may have been new to the industry, his diverse background has proven to be a unique and valuable resource for the company.LATEST NEWS
With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers. TOP 100 CONSUMER GOODS COMPANIES OF 2019 Rules & Guidelines. Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. THE 2 BEST CG COMPANIES TO WORK FOR IN 2020 Whether it’s from curiosity or jealousy, Fortune’s annual Top 100 Best Companies to Work For list draws interest for its ranking of the best pot-sweeteners in the quest to attract (and keep) talented employees.. Teaming with culture-management solutions provider Great Place to Work, the list is determined via anonymous online employee surveys, with 85% of the evaluation based on what they MEET MARS WRIGLEY’S FIRST AI-DEVELOPED DESSERT Mars Wrigley UK has teamed with Google in the name of better baking. The two companies partnered to develop the Maltesers AI Cake, which leverages artificial intelligence and machine learning to craft a hybrid cookie/cake dessert.. It’s the first time Mars Wrigley has used AI in this manner, a spokesperson confirmed to CGT.. A machine learning model developed by Google Cloud employs MAKING SENSE OF DEMAND When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends. BEST BUY BETS ON DIGITAL PRICE LABELS Best Buy isn’t alone on this journey. Many retailers have been experimenting with digital price tags. Take Amazon, which is using digital price labels in its 4-Star store to display most of the information available on a typical online product page including a product’s price (and price for Prime members), rating and how many customer reviews it has. NEW 'ALDI SAVERS' PROGRAM UNDERSCORES PRICE Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs. Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website. DR PEPPER'S SOCIAL MEDIA EXPLOSION With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million. MEDIFAST REFINES ITS WAREHOUSE OPERATIONS Founded in 1980, Medifast is a manufacturer and distributor of healthy living and weight management products. With 2013 revenues of $356.9 million, the company sells its products and programs via four unique distribution channels: the Web and national call centers; the company’s Take Shape For Life personal health coach division; Medifast Weight Control Centers; and a national TOP 100 CONSUMER GOODS COMPANIES OF 2019 Rules & Guidelines. Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. WEBINARS | CONSUMER GOODS TECHNOLOGY A collection of recent webinars presenting research and best practices on a variety of key industry topics including technology transformation, data & analytics, digital marketing, supply chain excellence and new product development. INSIDE ANALYTICS UNITE 2021: PLOTTING ROADMAPS TO SUCCESS When selecting the theme for Analytics Unite 2021, the CGT and RIS team quickly homed in on “The Future of Business.” With the retail and consumer goods industry grappling with more than a year’s worth of disruption, how to plot a new roadmap to success isINDUSTRY AWARDS
A collection of profiles, articles, news and other featured content about CGT's annual Industry Awards programs: CIO of the Year, CMO of the Year, SMB Market Award, Customer Management Award and Dick ClarkSupply Chain Award.
SUBSCRIBE TO SHOPPER MARKETING AND E-NEWSLETTERS Subscribe to Our Editorial Newsletters . Shopper Marketing Newswire (twice weekly): Get top stories from the Path to Purchase Institute and Shopper Marketing magazine delivered to your inbox every Tuesday and Thursday.; Executive Alert (periodic): Receive occasional updates highlighting retailer and manufacturer personnel changes.; This Week in Walmart (weekly): Keep tabs on digital and in P&G TO GROW DTC PRESENCE AS E-COMMERCE SALES JUMP 50% Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.. E-commerce sales for No. 2 consumer goods company rose approximately 50% during the period, ended Sept. 30, to represent 11% to 12% of its total sales.. Organic sales also increased 9%, with growth comprised of 7 4 WAYS DATA & ANALYTICS CAN HELP MANUFACTURERS ACHIEVE The COVID-19 outbreak in March 2020 led to a significant surge in demand for personal hygiene products.Manufacturers who leveraged data and analytics could ready themselves for this disruption early on and were far more successful, as they could quickly re-jig their supply chain ecosystems to cope up with the challenge. 3 WAYS PEPSICO IS PREPARING FOR THE FUTURE CONSUMER AND Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why. 10 TIPS FOR MEASURING ONLINE BRAND PERFORMANCE Nielsen and Profitero identify 10 tips and insights to help consumer brands create a successful e-commerce strategy in 2017. BJ'S WHOLESALE OPTIMIZES THE SUPPLY CHAIN BJ’s Wholesale Club has its eyes on supply chain optimization and is looking for help from JDA Software.. The warehouse club chain is responding to an industry-wide drive toward supply chain transformation as retailers scramble to keep up with rapidly changingconsumer demand.
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A THANK YOU LETTER TO OUR READERS These are certainly unprecedented times. As a trusted media source, CGT is committed to keeping you informed with accurate and timely news regarding the impact of COVID-19 on the consumer goodscommunity.
WITH CLOSURE OF PORK PLANT, SMITHFIELD WARNS OF SUPPLY CHAINREPERCUSSIONS
Smithfield Foods has closed its Sioux Falls, SD facility until furthernotice.
A THANK YOU LETTER TO OUR READERS These are certainly unprecedented times. As a trusted media source, CGT is committed to keeping you informed with accurate and timely news regarding the impact of COVID-19 on the consumer goodscommunity.
WITH CLOSURE OF PORK PLANT, SMITHFIELD WARNS OF SUPPLY CHAINREPERCUSSIONS
Smithfield Foods has closed its Sioux Falls, SD facility until furthernotice.
A THANK YOU LETTER TO OUR READERS These are certainly unprecedented times. As a trusted media source, CGT is committed to keeping you informed with accurate and timely news regarding the impact of COVID-19 on the consumer goodscommunity.
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TRUWOMEN'S PLANT-BASED PROTEIN BARS COMING TO TARGET Grocery sales of plant-based foods that directly replace animal products have grown 29% in the last two years, to $5 billion.Sponsored
Enterprise Excellence LIGHTING THE WAY WITH WORLD-CLASS SAP DEPLOYMENT Now more than ever, SAP S/4HANA is the path to the digital future. Making your journey swift and seamless is NTT DATA's expertise. Our experience shows that, beyond flawless execution, exceptional success requires ensuring your workforce embraces new capabilities enthusiastically. See why Lumileds chose NTT DATA for SAP Services in this complimentary case study.Supply Chain
TYSON INSTALLS 150 WALK-THROUGH TEMPERATURE SCANNERS AT PLANTS TO SLOWCOVID-19
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P&G COMPLETES SALE OF KANSAS PLANT Procter & Gamble has sold its Kansas City plant to New Mil Capital and will lease the property through the end of the year.Corporate Strategy
NIKE NAMES NEW VP, GM OF NORTH AMERICA Nike has named a new vice president, general manager of North America.Supply Chain
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CBA & GENERAL MILLS CHIEFS CALL FOR OFFICE OF SUPPLY CHAIN Geoff Freeman and Jeff Harmening published a piece in Fortune highlighting the challenges the CPG industry is facing during this moment of historic consumer demand. SUBSCRIBE TO OUR NEWSLETTER! Don't miss out on all our latest content. Subscribe to ournewsletter today!
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FINDING THE MISSING ROI IN DIGITAL TRANSFORMATION 1/28/2020 — Consumer goods companies are under tremendous pressure to transform, but the ROI is missing for many digital transformation projects as it puts new demands on networks. Find the missing piece of consumer goods manufacturers' digital transformation ROI puzzle.Download
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NEW ERA SOLUTION HELPS BRANDS SEIZE E-COMMERCE OPPORTUNITIESApr
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DAILY DATA UPDATES AVAILABLE ON FREE COVID-19 DASHBOARD ADDRESSINGDEMAND CHALLENGES
Apr
09
A NEW TOOL AIMS TO HELP COMPANIES REDUCE PRODUCT SHORTAGES VIA AI —AND IT’S FREE
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VIDEO INTERVIEW: HOW CG AND RETAIL CAN HELP DURING THE COVID-19PANDEMIC
Branching off from the CGT and RIS News #CurbThePanic webinar series, we invited a group of healthcare and industry professionals to share what they’re seeing on the front lines, as well as insight on meaningful ways the consumer goods industry can help.MARK YOUR CALENDAR
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GROWTH IN UNCERTAINTYSponsored By EY
Apr
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AMID PANDEMIC, CONSUMER PRODUCTS CAN’T LOSE SIGHT OF THE FUTURE Consumer products companies must remain focused on maintaining enterprise resiliency and taking specific actions to recover and grow.Here's how.
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