ABOUT COMMANDERS ACT, TAG & DATA MANAGEMENT SOFTWARE Michael Froment is the co-founder and CEO of Commanders Act. Boasting a Master’s degree in Econometrics, a postgraduate diploma in marketing and several years’ experience in marketing research, Michael has developed an abiding passion for data and its real-world applications in marketing. LEGAL | COMMANDERS ACT Legal Notice. The website https://www.commandersact.com (hereafter “the Site”) that you are currently visiting is maintained by Fjord Technologies whose trading name is Commanders Act and head office is located at 32 Boulevard Haussmann | 75009 Paris | France, registered under the Siren No° 527 730 782, represented by Mr Michael Froment as

CEO.

TAGCOMMANDER

Business-friendly enterprise tag management solutions like TagCommander let marketers deploy new technologies faster and take action against the data they’re collecting, while respecting users’ privacy requests. Additionally, built-in safeguards like audit trails, tag rollback, customizable user permissions, and black-

/ white-listing

TRUSTCOMMANDER

TrustCommander prevents the execution of tags that weren’t explicitly authorised by users giving marketers assurance that their data collection policies are adhered to. Additionally, TrustCommander works with all tag management solutions including Google Tag Manager. It can also manage stand-alone tags that aren’t included in tag

containers.

NESTLÉ: ALIGNING CRM AND E-MARKETING Commanders Act has made it possible to align CRM and e-commerce, which previously managed separately. Today, 50% of all revenues of the site can be attributed to the marketing CRM plan. The CRM plan benefits from conversion rates 3 times higher than the average and, thanks to improved customer insight and the scenarios being implemented is

COMMANDERS ACT

Commanders Act permet à Bouygues Telecom d’acquérir agilité et expertise avec l’analytics, et d’élaborer des stratégies pour augmenter le trafic sur son site Web dans un marché de plus en plus concurrentiel. Mis en œuvre à la fois sur nos sites web et mobiles, TagCommander nous permet de

MANAGE CATEGORIES

TrustCommander is compliant with IAB TCF 2.0 (Link to official listing) and can use predefined IAB TCF purposes instead of manually configuring categories.Go to TRUST > Options tab to activate IAB TCF 2.0 option for your account.. IAB TCF 2.0 purposes, special purposes, features and special features are automatically added to the CATEGORIES tab depending the vendors you add in the MANAGE WEBSITES (HARDCODED) Steps to hardcode TrustCommander on websites. {{ vendor_id }} has to be replaced with the vendor ID of the vendor related to the tag (Only available when native vendors are activated for the account).

CHROME EXTENSION

Chrome extension. TagCommander's Chrome Extension is available at the Google Chrome web store. Test container versions on your sites before deploying them by simulating their presence on the sites. Verify tags are being called. Verify the variables from the data layer and the values that populate them. List the cookies present on the site. NESTLÉ SUISSE TAKES OWNERSHIP OF ITS CUSTOMER DATA TO Nestlé innovates in e-commerce and activates its first-party data with TagCommander to uplift conversion rates. Nestlé Suisse takes ownership of its customer data to ABOUT COMMANDERS ACT, TAG & DATA MANAGEMENT SOFTWARE Michael Froment is the co-founder and CEO of Commanders Act. Boasting a Master’s degree in Econometrics, a postgraduate diploma in marketing and several years’ experience in marketing research, Michael has developed an abiding passion for data and its real-world applications in marketing. LEGAL | COMMANDERS ACT Legal Notice. The website https://www.commandersact.com (hereafter “the Site”) that you are currently visiting is maintained by Fjord Technologies whose trading name is Commanders Act and head office is located at 32 Boulevard Haussmann | 75009 Paris | France, registered under the Siren No° 527 730 782, represented by Mr Michael Froment as

CEO.

TAGCOMMANDER

Business-friendly enterprise tag management solutions like TagCommander let marketers deploy new technologies faster and take action against the data they’re collecting, while respecting users’ privacy requests. Additionally, built-in safeguards like audit trails, tag rollback, customizable user permissions, and black-

/ white-listing

TRUSTCOMMANDER

TrustCommander prevents the execution of tags that weren’t explicitly authorised by users giving marketers assurance that their data collection policies are adhered to. Additionally, TrustCommander works with all tag management solutions including Google Tag Manager. It can also manage stand-alone tags that aren’t included in tag

containers.

NESTLÉ: ALIGNING CRM AND E-MARKETING Commanders Act has made it possible to align CRM and e-commerce, which previously managed separately. Today, 50% of all revenues of the site can be attributed to the marketing CRM plan. The CRM plan benefits from conversion rates 3 times higher than the average and, thanks to improved customer insight and the scenarios being implemented is

COMMANDERS ACT

Commanders Act permet à Bouygues Telecom d’acquérir agilité et expertise avec l’analytics, et d’élaborer des stratégies pour augmenter le trafic sur son site Web dans un marché de plus en plus concurrentiel. Mis en œuvre à la fois sur nos sites web et mobiles, TagCommander nous permet de

MANAGE CATEGORIES

TrustCommander is compliant with IAB TCF 2.0 (Link to official listing) and can use predefined IAB TCF purposes instead of manually configuring categories.Go to TRUST > Options tab to activate IAB TCF 2.0 option for your account.. IAB TCF 2.0 purposes, special purposes, features and special features are automatically added to the CATEGORIES tab depending the vendors you add in the MANAGE WEBSITES (HARDCODED) Steps to hardcode TrustCommander on websites. {{ vendor_id }} has to be replaced with the vendor ID of the vendor related to the tag (Only available when native vendors are activated for the account).

CHROME EXTENSION

Chrome extension. TagCommander's Chrome Extension is available at the Google Chrome web store. Test container versions on your sites before deploying them by simulating their presence on the sites. Verify tags are being called. Verify the variables from the data layer and the values that populate them. List the cookies present on the site. NESTLÉ SUISSE TAKES OWNERSHIP OF ITS CUSTOMER DATA TO Nestlé innovates in e-commerce and activates its first-party data with TagCommander to uplift conversion rates. Nestlé Suisse takes ownership of its customer data to

COMMANDERS ACT

Commanders Act allows Bouygues Telecom to gain agility and expertise with analytics, as well as develop strategies to increase website traffic in an increasingly competitive field. Implemented on both our web and mobile properties, TagCommander proves to be a real time and energy saver. In our constant search for performance improvements, the ABOUT COMMANDERS ACT, TAG & DATA MANAGEMENT SOFTWARE Michael Froment is the co-founder and CEO of Commanders Act. Boasting a Master’s degree in Econometrics, a postgraduate diploma in marketing and several years’ experience in marketing research, Michael has developed an abiding passion for data and its real-world applications in marketing.

TAGCOMMANDER

Business-friendly enterprise tag management solutions like TagCommander let marketers deploy new technologies faster and take action against the data they’re collecting, while respecting users’ privacy requests. Additionally, built-in safeguards like audit trails, tag rollback, customizable user permissions, and black-

/ white-listing

SPONSOR GOLD

To not miss any of the latest news from Commanders Act, subscribe to

our newsletter!

TRUSTCOMMANDER

TrustCommander prevents the execution of tags that weren’t explicitly authorised by users giving marketers assurance that their data collection policies are adhered to. Additionally, TrustCommander works with all tag management solutions including Google Tag Manager. It can also manage stand-alone tags that aren’t included in tag

containers.

INTÉGRATION NATIVE

Ils craignent également que le fait de mélanger les meilleurs fournisseurs de la race ne génère trop de coûts pour l’orchestration de projets. Chez Commanders Act, toutes nos applications métiers ont été développées au sein de l’entreprise offrant à la fois une intégration native et une

connectivité �

TRUSTCOMMANDER

Bien qu’elles existent depuis bien plus longtemps que le RGPD, les plateformes de gestion du consentement ou Consent Management Platform (CMP) telles que TrustCommander ont vu leur popularité croître récemment car la plupart des éditeurs (ou responsables du traitement des données) les utilisent pour respecter une liste toujours plus longue de lois sur la protection des données. COOKIES - PLATFORM - COMMANDERS ACT Used to identify when the browser is closed in order to split page views into multiple functional sessions. DATA. Local Storage (default) _TCCookieSync. /. /. Last cookie sync date. Commanders Act. Used to store the date of the last cookie synchronisation with the partner (set in local storage by default, and cookie if local storage not

available).

COMMON DATA LAYER PROPERTIES Base Data Layer Properties. Base Data Layer Properties are recommended for all TagCommander implementations. They are the minimum amount of properties to allow a straightforward handling of common Tags. Page type identifier—most important property

COMMANDERS ACT

Überzeugen Sie sich selbst! Demo anfordern. Die Reaktivität, die Flexibilität und die Erfahrung der Teams von Commanders Act waren für die Lösung unserer Traffic-Probleme ausschlaggebend. Der Einsatz des Single Tag Containers von. Commanders Act hat die Ladezeiten unserer Webseiten. um 15 % reduziert. ABOUT COMMANDERS ACT, TAG & DATA MANAGEMENT SOFTWARE Michael Froment is the co-founder and CEO of Commanders Act. Boasting a Master’s degree in Econometrics, a postgraduate diploma in marketing and several years’ experience in marketing research, Michael has developed an abiding passion for data and its real-world applications in marketing. LEGAL | COMMANDERS ACT Legal Notice. The website https://www.commandersact.com (hereafter “the Site”) that you are currently visiting is maintained by Fjord Technologies whose trading name is Commanders Act and head office is located at 32 Boulevard Haussmann | 75009 Paris | France, registered under the Siren No° 527 730 782, represented by Mr Michael Froment as

CEO.

TAGCOMMANDER

Business-friendly enterprise tag management solutions like TagCommander let marketers deploy new technologies faster and take action against the data they’re collecting, while respecting users’ privacy requests. Additionally, built-in safeguards like audit trails, tag rollback, customizable user permissions, and black-

/ white-listing

TRUSTCOMMANDER

TrustCommander prevents the execution of tags that weren’t explicitly authorised by users giving marketers assurance that their data collection policies are adhered to. Additionally, TrustCommander works with all tag management solutions including Google Tag Manager. It can also manage stand-alone tags that aren’t included in tag

containers.

NESTLÉ: ALIGNING CRM AND E-MARKETING Commanders Act has made it possible to align CRM and e-commerce, which previously managed separately. Today, 50% of all revenues of the site can be attributed to the marketing CRM plan. The CRM plan benefits from conversion rates 3 times higher than the average and, thanks to improved customer insight and the scenarios being implemented is

COMMANDERS ACT

Commanders Act permet à Bouygues Telecom d’acquérir agilité et expertise avec l’analytics, et d’élaborer des stratégies pour augmenter le trafic sur son site Web dans un marché de plus en plus concurrentiel. Mis en œuvre à la fois sur nos sites web et mobiles, TagCommander nous permet de

MANAGE CATEGORIES

TrustCommander is compliant with IAB TCF 2.0 (Link to official listing) and can use predefined IAB TCF purposes instead of manually configuring categories.Go to TRUST > Options tab to activate IAB TCF 2.0 option for your account.. IAB TCF 2.0 purposes, special purposes, features and special features are automatically added to the CATEGORIES tab depending the vendors you add in the MANAGE WEBSITES (HARDCODED) Steps to hardcode TrustCommander on websites. {{ vendor_id }} has to be replaced with the vendor ID of the vendor related to the tag (Only available when native vendors are activated for the account).

CHROME EXTENSION

Chrome extension. TagCommander's Chrome Extension is available at the Google Chrome web store. Test container versions on your sites before deploying them by simulating their presence on the sites. Verify tags are being called. Verify the variables from the data layer and the values that populate them. List the cookies present on the site. NESTLÉ SUISSE TAKES OWNERSHIP OF ITS CUSTOMER DATA TO Nestlé innovates in e-commerce and activates its first-party data with TagCommander to uplift conversion rates. Nestlé Suisse takes ownership of its customer data to ABOUT COMMANDERS ACT, TAG & DATA MANAGEMENT SOFTWARE Michael Froment is the co-founder and CEO of Commanders Act. Boasting a Master’s degree in Econometrics, a postgraduate diploma in marketing and several years’ experience in marketing research, Michael has developed an abiding passion for data and its real-world applications in marketing. LEGAL | COMMANDERS ACT Legal Notice. The website https://www.commandersact.com (hereafter “the Site”) that you are currently visiting is maintained by Fjord Technologies whose trading name is Commanders Act and head office is located at 32 Boulevard Haussmann | 75009 Paris | France, registered under the Siren No° 527 730 782, represented by Mr Michael Froment as

CEO.

TAGCOMMANDER

Business-friendly enterprise tag management solutions like TagCommander let marketers deploy new technologies faster and take action against the data they’re collecting, while respecting users’ privacy requests. Additionally, built-in safeguards like audit trails, tag rollback, customizable user permissions, and black-

/ white-listing

TRUSTCOMMANDER

TrustCommander prevents the execution of tags that weren’t explicitly authorised by users giving marketers assurance that their data collection policies are adhered to. Additionally, TrustCommander works with all tag management solutions including Google Tag Manager. It can also manage stand-alone tags that aren’t included in tag

containers.

NESTLÉ: ALIGNING CRM AND E-MARKETING Commanders Act has made it possible to align CRM and e-commerce, which previously managed separately. Today, 50% of all revenues of the site can be attributed to the marketing CRM plan. The CRM plan benefits from conversion rates 3 times higher than the average and, thanks to improved customer insight and the scenarios being implemented is

COMMANDERS ACT

Commanders Act permet à Bouygues Telecom d’acquérir agilité et expertise avec l’analytics, et d’élaborer des stratégies pour augmenter le trafic sur son site Web dans un marché de plus en plus concurrentiel. Mis en œuvre à la fois sur nos sites web et mobiles, TagCommander nous permet de

MANAGE CATEGORIES

TrustCommander is compliant with IAB TCF 2.0 (Link to official listing) and can use predefined IAB TCF purposes instead of manually configuring categories.Go to TRUST > Options tab to activate IAB TCF 2.0 option for your account.. IAB TCF 2.0 purposes, special purposes, features and special features are automatically added to the CATEGORIES tab depending the vendors you add in the MANAGE WEBSITES (HARDCODED) Steps to hardcode TrustCommander on websites. {{ vendor_id }} has to be replaced with the vendor ID of the vendor related to the tag (Only available when native vendors are activated for the account).

CHROME EXTENSION

Chrome extension. TagCommander's Chrome Extension is available at the Google Chrome web store. Test container versions on your sites before deploying them by simulating their presence on the sites. Verify tags are being called. Verify the variables from the data layer and the values that populate them. List the cookies present on the site. NESTLÉ SUISSE TAKES OWNERSHIP OF ITS CUSTOMER DATA TO Nestlé innovates in e-commerce and activates its first-party data with TagCommander to uplift conversion rates. Nestlé Suisse takes ownership of its customer data to

COMMANDERS ACT

Commanders Act allows Bouygues Telecom to gain agility and expertise with analytics, as well as develop strategies to increase website traffic in an increasingly competitive field. Implemented on both our web and mobile properties, TagCommander proves to be a real time and energy saver. In our constant search for performance improvements, the ABOUT COMMANDERS ACT, TAG & DATA MANAGEMENT SOFTWARE Michael Froment is the co-founder and CEO of Commanders Act. Boasting a Master’s degree in Econometrics, a postgraduate diploma in marketing and several years’ experience in marketing research, Michael has developed an abiding passion for data and its real-world applications in marketing.

TAGCOMMANDER

Business-friendly enterprise tag management solutions like TagCommander let marketers deploy new technologies faster and take action against the data they’re collecting, while respecting users’ privacy requests. Additionally, built-in safeguards like audit trails, tag rollback, customizable user permissions, and black-

/ white-listing

SPONSOR GOLD

To not miss any of the latest news from Commanders Act, subscribe to

our newsletter!

TRUSTCOMMANDER

TrustCommander prevents the execution of tags that weren’t explicitly authorised by users giving marketers assurance that their data collection policies are adhered to. Additionally, TrustCommander works with all tag management solutions including Google Tag Manager. It can also manage stand-alone tags that aren’t included in tag

containers.

INTÉGRATION NATIVE

Ils craignent également que le fait de mélanger les meilleurs fournisseurs de la race ne génère trop de coûts pour l’orchestration de projets. Chez Commanders Act, toutes nos applications métiers ont été développées au sein de l’entreprise offrant à la fois une intégration native et une

connectivité �

TRUSTCOMMANDER

Bien qu’elles existent depuis bien plus longtemps que le RGPD, les plateformes de gestion du consentement ou Consent Management Platform (CMP) telles que TrustCommander ont vu leur popularité croître récemment car la plupart des éditeurs (ou responsables du traitement des données) les utilisent pour respecter une liste toujours plus longue de lois sur la protection des données. COOKIES - PLATFORM - COMMANDERS ACT Used to identify when the browser is closed in order to split page views into multiple functional sessions. DATA. Local Storage (default) _TCCookieSync. /. /. Last cookie sync date. Commanders Act. Used to store the date of the last cookie synchronisation with the partner (set in local storage by default, and cookie if local storage not

available).

COMMON DATA LAYER PROPERTIES Base Data Layer Properties. Base Data Layer Properties are recommended for all TagCommander implementations. They are the minimum amount of properties to allow a straightforward handling of common Tags. Page type identifier—most important property

COMMANDERS ACT

Überzeugen Sie sich selbst! Demo anfordern. Die Reaktivität, die Flexibilität und die Erfahrung der Teams von Commanders Act waren für die Lösung unserer Traffic-Probleme ausschlaggebend. Der Einsatz des Single Tag Containers von. Commanders Act hat die Ladezeiten unserer Webseiten. um 15 % reduziert. ABOUT COMMANDERS ACT, TAG & DATA MANAGEMENT SOFTWARE Michael Froment is the co-founder and CEO of Commanders Act. Boasting a Master’s degree in Econometrics, a postgraduate diploma in marketing and several years’ experience in marketing research, Michael has developed an abiding passion for data and its real-world applications in marketing. LEGAL | COMMANDERS ACT Legal Notice. The website https://www.commandersact.com (hereafter “the Site”) that you are currently visiting is maintained by Fjord Technologies whose trading name is Commanders Act and head office is located at 32 Boulevard Haussmann | 75009 Paris | France, registered under the Siren No° 527 730 782, represented by Mr Michael Froment as

CEO.

TAGCOMMANDER

Business-friendly enterprise tag management solutions like TagCommander let marketers deploy new technologies faster and take action against the data they’re collecting, while respecting users’ privacy requests. Additionally, built-in safeguards like audit trails, tag rollback, customizable user permissions, and black-

/ white-listing

COMMANDERS ACT

Commanders Act permet à Bouygues Telecom d’acquérir agilité et expertise avec l’analytics, et d’élaborer des stratégies pour augmenter le trafic sur son site Web dans un marché de plus en plus concurrentiel. Mis en œuvre à la fois sur nos sites web et mobiles, TagCommander nous permet de COOKIES - PLATFORM - COMMANDERS ACT Used to identify when the browser is closed in order to split page views into multiple functional sessions. DATA. Local Storage (default) _TCCookieSync. /. /. Last cookie sync date. Commanders Act. Used to store the date of the last cookie synchronisation with the partner (set in local storage by default, and cookie if local storage not

available).

MANAGE CATEGORIES

TrustCommander is compliant with IAB TCF 2.0 (Link to official listing) and can use predefined IAB TCF purposes instead of manually configuring categories.Go to TRUST > Options tab to activate IAB TCF 2.0 option for your account.. IAB TCF 2.0 purposes, special purposes, features and special features are automatically added to the CATEGORIES tab depending the vendors you add in the MANAGE FACEBOOK CONVERSIONS API Scroll until the section 'Conversions API'. Click on the button 'Create Access Token': Create access token. If you are not able to click on the button 'Create access token', that mean you don't have enough rights to do it. You should be administrator on your Facebook Business account to create it. Then you can copy and paste the Access

Token on

WEBSITES (HARDCODED) Steps to hardcode TrustCommander on websites. {{ vendor_id }} has to be replaced with the vendor ID of the vendor related to the tag (Only available when native vendors are activated for the account).

COMMANDERS ACT

Tome el control de sus datos, de la colecta a la activación. Nuestras herramientas y servicios le permiten colectar, reconciliar y activar sus datos. Envíe desde ahora el buen mensaje en el buen momento a cada uno de sus clientes y clientes potenciales, independientemente de su canal de predilección. Gane pertinencia y optimice sus

CHROME EXTENSION

Chrome extension. TagCommander's Chrome Extension is available at the Google Chrome web store. Test container versions on your sites before deploying them by simulating their presence on the sites. Verify tags are being called. Verify the variables from the data layer and the values that populate them. List the cookies present on the site. ABOUT COMMANDERS ACT, TAG & DATA MANAGEMENT SOFTWARE Michael Froment is the co-founder and CEO of Commanders Act. Boasting a Master’s degree in Econometrics, a postgraduate diploma in marketing and several years’ experience in marketing research, Michael has developed an abiding passion for data and its real-world applications in marketing. LEGAL | COMMANDERS ACT Legal Notice. The website https://www.commandersact.com (hereafter “the Site”) that you are currently visiting is maintained by Fjord Technologies whose trading name is Commanders Act and head office is located at 32 Boulevard Haussmann | 75009 Paris | France, registered under the Siren No° 527 730 782, represented by Mr Michael Froment as

CEO.

TAGCOMMANDER

Business-friendly enterprise tag management solutions like TagCommander let marketers deploy new technologies faster and take action against the data they’re collecting, while respecting users’ privacy requests. Additionally, built-in safeguards like audit trails, tag rollback, customizable user permissions, and black-

/ white-listing

COMMANDERS ACT

Commanders Act permet à Bouygues Telecom d’acquérir agilité et expertise avec l’analytics, et d’élaborer des stratégies pour augmenter le trafic sur son site Web dans un marché de plus en plus concurrentiel. Mis en œuvre à la fois sur nos sites web et mobiles, TagCommander nous permet de COOKIES - PLATFORM - COMMANDERS ACT Used to identify when the browser is closed in order to split page views into multiple functional sessions. DATA. Local Storage (default) _TCCookieSync. /. /. Last cookie sync date. Commanders Act. Used to store the date of the last cookie synchronisation with the partner (set in local storage by default, and cookie if local storage not

available).

MANAGE CATEGORIES

TrustCommander is compliant with IAB TCF 2.0 (Link to official listing) and can use predefined IAB TCF purposes instead of manually configuring categories.Go to TRUST > Options tab to activate IAB TCF 2.0 option for your account.. IAB TCF 2.0 purposes, special purposes, features and special features are automatically added to the CATEGORIES tab depending the vendors you add in the MANAGE FACEBOOK CONVERSIONS API Scroll until the section 'Conversions API'. Click on the button 'Create Access Token': Create access token. If you are not able to click on the button 'Create access token', that mean you don't have enough rights to do it. You should be administrator on your Facebook Business account to create it. Then you can copy and paste the Access

Token on

WEBSITES (HARDCODED) Steps to hardcode TrustCommander on websites. {{ vendor_id }} has to be replaced with the vendor ID of the vendor related to the tag (Only available when native vendors are activated for the account).

COMMANDERS ACT

Tome el control de sus datos, de la colecta a la activación. Nuestras herramientas y servicios le permiten colectar, reconciliar y activar sus datos. Envíe desde ahora el buen mensaje en el buen momento a cada uno de sus clientes y clientes potenciales, independientemente de su canal de predilección. Gane pertinencia y optimice sus

CHROME EXTENSION

Chrome extension. TagCommander's Chrome Extension is available at the Google Chrome web store. Test container versions on your sites before deploying them by simulating their presence on the sites. Verify tags are being called. Verify the variables from the data layer and the values that populate them. List the cookies present on the site.

COMMANDERS ACT

Commanders Act allows Bouygues Telecom to gain agility and expertise with analytics, as well as develop strategies to increase website traffic in an increasingly competitive field. Implemented on both our web and mobile properties, TagCommander proves to be a real time and energy saver. In our constant search for performance improvements, the

TRUSTCOMMANDER

TrustCommander prevents the execution of tags that weren’t explicitly authorised by users giving marketers assurance that their data collection policies are adhered to. Additionally, TrustCommander works with all tag management solutions including Google Tag Manager. It can also manage stand-alone tags that aren’t included in tag

containers.

TAGCOMMANDER

Business-friendly enterprise tag management solutions like TagCommander let marketers deploy new technologies faster and take action against the data they’re collecting, while respecting users’ privacy requests. Additionally, built-in safeguards like audit trails, tag rollback, customizable user permissions, and black-

/ white-listing

COOKIES - PLATFORM - COMMANDERS ACT Used to identify when the browser is closed in order to split page views into multiple functional sessions. DATA. Local Storage (default) _TCCookieSync. /. /. Last cookie sync date. Commanders Act. Used to store the date of the last cookie synchronisation with the partner (set in local storage by default, and cookie if local storage not

available).

INTÉGRATION NATIVE

Ils craignent également que le fait de mélanger les meilleurs fournisseurs de la race ne génère trop de coûts pour l’orchestration de projets. Chez Commanders Act, toutes nos applications métiers ont été développées au sein de l’entreprise offrant à la fois une intégration native et une

connectivité �

LAGARDÈRE ACTIVE: CENTRALISING DATA ANALYTICS Lagardère is a world-class pure-play media group headquartered in Paris, France. Lagardère Active, a complementary sub-division, is responsible for newspaper, digital media and magazine publishing, radio and television broadcasting and production, and advertising sales. It operates 30 websites including Elle, Match and Europe 1. WEBSITES (HARDCODED) Steps to hardcode TrustCommander on websites. {{ vendor_id }} has to be replaced with the vendor ID of the vendor related to the tag (Only available when native vendors are activated for the account). OVERVIEW - TAGCOMMANDER Overview. TagCommander is a tag management system (TMS) that allows to dynamically implement services like analytics or personalization on a website or app. The exponential growth in the number of tag-based marketing solutions has created the need to centralize the data they collect and ensure it is properly governed. CONTAINER - TAGCOMMANDER The #value# nomenclature represents your URL’s dynamic variables (i.e. parameters expected by the solutions that need to be populated). They are visible both in the URL’s code, in bold and blue characters (1), and underneath the tag’s code (2). You have to map these dynamic variables with those present in your server-side Data Layer, available from the dropdown menus, or with static

COMMANDERS ACT

Überzeugen Sie sich selbst! Demo anfordern. Die Reaktivität, die Flexibilität und die Erfahrung der Teams von Commanders Act waren für die Lösung unserer Traffic-Probleme ausschlaggebend. Der Einsatz des Single Tag Containers von. Commanders Act hat die Ladezeiten unserer Webseiten. um 15 % reduziert.

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> Commanders Act allows Bouygues Telecom to gain agility and expertise > with analytics, as well as develop strategies to increase website > traffic in an increasingly competitive field >  Merwan Benarbane, Head of Web Analytics Projects, Bouygues Telecom > Implemented on both our web and mobile properties, TagCommander > proves to be a real time and energy saver. In our constant search > for performance improvements, the expertise and responsiveness of > the Commanders Act team are invaluable to our business. >  Matthieu Coillot, La Redoute

REFERENCES

BUSINESS CASES

ARMÉE DE TERRE

Services

CRÉDIT MUTUEL NORD EUROPE

Banking & Finance

PROMOD

Fashion & Retail

SORGENIA

Energy

PROMOD

Fashion & Retail

K&L RUPPERT

Fashion & Retail

LA REDOUTE

Fashion & Retail

CMNE

Banking & Finance

PIXARTPRINTING

B2B

NESTLÉ SUISSE

FMCG

ENGIE

Energy

VENCA

Fashion & Retail

YELLOW PAGES CANADA

Media

LAGARDÈRE ACTIVE

Media

HAVAS VOYAGES

Travel

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