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COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doing
with a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruiting THE PENDULUM SWINGS BACK TO IT THE PENDULUM SWINGS BACK TO IT. 2020 was already set to be a reckoning on corporate technology and a consolidation of digital transformation efforts. It was discovered that many ecosystems were not optimized or connected, often due to a lack of IT governance and architectural strategy. This was especially true for those organizations that didn THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN … FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN 2021. Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and sideways, Sales teams that COMBLU » UNIVERSITY HEALTHSYSTEM CONSORTIUM (UHC) ComBlu’s Role. Designed and executed an overall marketing and communications program for the Collaborative designed to raise its visibility among UHC members and hospitals nationwide. Visited the top-performing institution and led interviews with their clinical and operational staff. Created a series of thought-provoking multimediacase
CONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014. COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doingwith a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruiting THE PENDULUM SWINGS BACK TO IT THE PENDULUM SWINGS BACK TO IT. 2020 was already set to be a reckoning on corporate technology and a consolidation of digital transformation efforts. It was discovered that many ecosystems were not optimized or connected, often due to a lack of IT governance and architectural strategy. This was especially true for those organizations that didn THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN … FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN 2021. Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and sideways, Sales teams that COMBLU » UNIVERSITY HEALTHSYSTEM CONSORTIUM (UHC) ComBlu’s Role. Designed and executed an overall marketing and communications program for the Collaborative designed to raise its visibility among UHC members and hospitals nationwide. Visited the top-performing institution and led interviews with their clinical and operational staff. Created a series of thought-provoking multimediacase
CONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014.WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CONTENT STRATEGY
A great content strategy starts with a well-defined mission; accommodates multiple points on the customer journey; considers how different people like to learn and interact with brands through the content experience; provides a methodology for creating more of what matters and stop publishing unproductive content; and ends with content analytics that tell a story about what’s working andCOMBLU'S POV
ComBlu Perspective: Buying Centers. A framework for marketers to better understand their prospective buying centers and deliver better content and experiences that meet those buyer needs and expectations. WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalTHOUGHT LEADERSHIP
Creating relationships with influencers in media, industry, academia and government is the foundation of thought leadership programs. These relationship help accelerate important conversations through third-party endorsements and amplification of your company’s stories, ideas, innovations and solutions. COMBLU » CONTENT SUPPLY CHAIN Brands today are de facto publishers. Building content equity requires discipline and rigorous process, which can be daunting.Content Supply Chain parses the process into doable actions and describes a system for connecting the dots.Its impact can be enormous: THE "LIQUID SELF" IN SOCIAL MEDIA Colleen is an advocate at heart who believes that with the right message and motivation anything is possible. A strategic campaign designer and communicator, she is skilled at defining and analyzing a desired result, and then developing the marketing and THE HITCHHIKER'S GUIDE TO A CONTENT JOURNEY 2: THE BUYING In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly.Contributing to this content chasm is the evolved and diversified Buying Center. It can include several stakeholders with multiple roles, from up to five generations, varying levels of influence, degrees of expertise and oftentimes EXECUTION IN DIGITAL CX The HR Tech marketplace explodes due to SaaS On the surface, the HR Tech growth story is not unique in B2B Corporate Technology areas. There was a gap between what COMMUNICATIONS SKILLS TRAINING IN THE DIGITAL AGE Communications Skills Training in the Digital Age. By Pam Flores In Thought Leadership Posted December 1, 2015. 1. As the head media relations person at ComBlu, I am responsible for securing appropriate media interviews for a variety of clients looking to generate buzz and broaden awareness in their industry. The thought leadership programswe
COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doingwith a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMBLU'S POV
ComBlu Perspective: Buying Centers. A framework for marketers to better understand their prospective buying centers and deliver better content and experiences that meet those buyer needs and expectations.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruitingTHOUGHT LEADERSHIP
Creating relationships with influencers in media, industry, academia and government is the foundation of thought leadership programs. These relationship help accelerate important conversations through third-party endorsements and amplification of your company’s stories, ideas, innovations and solutions. THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalCONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014. COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doingwith a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMBLU'S POV
ComBlu Perspective: Buying Centers. A framework for marketers to better understand their prospective buying centers and deliver better content and experiences that meet those buyer needs and expectations.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruitingTHOUGHT LEADERSHIP
Creating relationships with influencers in media, industry, academia and government is the foundation of thought leadership programs. These relationship help accelerate important conversations through third-party endorsements and amplification of your company’s stories, ideas, innovations and solutions. THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalCONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014.COMBLU'S POV
COMBLU’S 2017 RESEARCH REPORT FOR LITHIUM TECHNOLOGIES. Lithium commissioned ComBlu to investigate if brands are delivering a great social experience and optimizing consumer engagement.CONTENT STRATEGY
A great content strategy starts with a well-defined mission; accommodates multiple points on the customer journey; considers how different people like to learn and interact with brands through the content experience; provides a methodology for creating more of what matters and stop publishing unproductive content; and ends with content analytics that tell a story about what’s working andCAREERS | COMBLU
A Cisco Story: How to Develop a Content Marketing Strategy and Scale It. ComBlu’s State of Digital CX Report 2020. Elevating the B2B Content Conversation WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalRETURN ON CONTENT
Return on Content. Delivering content at the right place and the right time along the decision journey is the goal of most content marketing programs. Content is a consumable and shareable asset that has a different and distinct role at each point of the journey. Marketers need to understand each role before they can measure the impact and COMBLU » ELEVATING THE B2B CONTENT CONVERSATION Elevating the Content Conversation reflects what we’ve heard from marketing leads over the years as they struggle with: Streamlining content operations. Facilitating collaboration between teams. Understanding the content needs and preferences of their targets at different stages. Creating quality and relevant content. THE HITCHHIKER'S GUIDE TO A CONTENT JOURNEY 2: THE BUYING In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly.Contributing to this content chasm is the evolved and diversified Buying Center. It can include several stakeholders with multiple roles, from up to five generations, varying levels of influence, degrees of expertise and oftentimesPUBLIC RELATIONS
Media Relations Update: Crafting an Effective Email Pitch A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in tryingto reach reporters.
#NEVERFORGET
Principal. Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to dojust that.
COMMUNITY | COMBLU
COMBLU Page Template. Community Management: Not Just a Job, It’s an Investment Last week I was talking with a client about a new community they will be rolling out and their need for a community manager. COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doingwith a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMBLU'S POV
ComBlu Perspective: Buying Centers. A framework for marketers to better understand their prospective buying centers and deliver better content and experiences that meet those buyer needs and expectations.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruitingTHOUGHT LEADERSHIP
Creating relationships with influencers in media, industry, academia and government is the foundation of thought leadership programs. These relationship help accelerate important conversations through third-party endorsements and amplification of your company’s stories, ideas, innovations and solutions. THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalCONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014. COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doingwith a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMBLU'S POV
ComBlu Perspective: Buying Centers. A framework for marketers to better understand their prospective buying centers and deliver better content and experiences that meet those buyer needs and expectations.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruitingTHOUGHT LEADERSHIP
Creating relationships with influencers in media, industry, academia and government is the foundation of thought leadership programs. These relationship help accelerate important conversations through third-party endorsements and amplification of your company’s stories, ideas, innovations and solutions. THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalCONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014.COMBLU'S POV
COMBLU’S 2017 RESEARCH REPORT FOR LITHIUM TECHNOLOGIES. Lithium commissioned ComBlu to investigate if brands are delivering a great social experience and optimizing consumer engagement.CONTENT STRATEGY
A great content strategy starts with a well-defined mission; accommodates multiple points on the customer journey; considers how different people like to learn and interact with brands through the content experience; provides a methodology for creating more of what matters and stop publishing unproductive content; and ends with content analytics that tell a story about what’s working andCAREERS | COMBLU
A Cisco Story: How to Develop a Content Marketing Strategy and Scale It. ComBlu’s State of Digital CX Report 2020. Elevating the B2B Content Conversation WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalRETURN ON CONTENT
Return on Content. Delivering content at the right place and the right time along the decision journey is the goal of most content marketing programs. Content is a consumable and shareable asset that has a different and distinct role at each point of the journey. Marketers need to understand each role before they can measure the impact and COMBLU » ELEVATING THE B2B CONTENT CONVERSATION Elevating the Content Conversation reflects what we’ve heard from marketing leads over the years as they struggle with: Streamlining content operations. Facilitating collaboration between teams. Understanding the content needs and preferences of their targets at different stages. Creating quality and relevant content. THE HITCHHIKER'S GUIDE TO A CONTENT JOURNEY 2: THE BUYING In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly.Contributing to this content chasm is the evolved and diversified Buying Center. It can include several stakeholders with multiple roles, from up to five generations, varying levels of influence, degrees of expertise and oftentimesPUBLIC RELATIONS
Media Relations Update: Crafting an Effective Email Pitch A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in tryingto reach reporters.
#NEVERFORGET
Principal. Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to dojust that.
COMMUNITY | COMBLU
COMBLU Page Template. Community Management: Not Just a Job, It’s an Investment Last week I was talking with a client about a new community they will be rolling out and their need for a community manager. COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doingwith a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMBLU'S POV
ComBlu Perspective: Buying Centers. A framework for marketers to better understand their prospective buying centers and deliver better content and experiences that meet those buyer needs and expectations.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruitingTHOUGHT LEADERSHIP
Creating relationships with influencers in media, industry, academia and government is the foundation of thought leadership programs. These relationship help accelerate important conversations through third-party endorsements and amplification of your company’s stories, ideas, innovations and solutions. THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalCONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014. COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doingwith a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMBLU'S POV
ComBlu Perspective: Buying Centers. A framework for marketers to better understand their prospective buying centers and deliver better content and experiences that meet those buyer needs and expectations.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruitingTHOUGHT LEADERSHIP
Creating relationships with influencers in media, industry, academia and government is the foundation of thought leadership programs. These relationship help accelerate important conversations through third-party endorsements and amplification of your company’s stories, ideas, innovations and solutions. THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalCONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014.COMBLU'S POV
COMBLU’S 2017 RESEARCH REPORT FOR LITHIUM TECHNOLOGIES. Lithium commissioned ComBlu to investigate if brands are delivering a great social experience and optimizing consumer engagement.CONTENT STRATEGY
A great content strategy starts with a well-defined mission; accommodates multiple points on the customer journey; considers how different people like to learn and interact with brands through the content experience; provides a methodology for creating more of what matters and stop publishing unproductive content; and ends with content analytics that tell a story about what’s working andCAREERS | COMBLU
A Cisco Story: How to Develop a Content Marketing Strategy and Scale It. ComBlu’s State of Digital CX Report 2020. Elevating the B2B Content Conversation WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalRETURN ON CONTENT
Return on Content. Delivering content at the right place and the right time along the decision journey is the goal of most content marketing programs. Content is a consumable and shareable asset that has a different and distinct role at each point of the journey. Marketers need to understand each role before they can measure the impact and COMBLU » ELEVATING THE B2B CONTENT CONVERSATION Elevating the Content Conversation reflects what we’ve heard from marketing leads over the years as they struggle with: Streamlining content operations. Facilitating collaboration between teams. Understanding the content needs and preferences of their targets at different stages. Creating quality and relevant content. THE HITCHHIKER'S GUIDE TO A CONTENT JOURNEY 2: THE BUYING In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly.Contributing to this content chasm is the evolved and diversified Buying Center. It can include several stakeholders with multiple roles, from up to five generations, varying levels of influence, degrees of expertise and oftentimesPUBLIC RELATIONS
Media Relations Update: Crafting an Effective Email Pitch A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in tryingto reach reporters.
#NEVERFORGET
Principal. Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to dojust that.
COMMUNITY | COMBLU
COMBLU Page Template. Community Management: Not Just a Job, It’s an Investment Last week I was talking with a client about a new community they will be rolling out and their need for a community manager. COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doingwith a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMBLU'S POV
ComBlu Perspective: Buying Centers. A framework for marketers to better understand their prospective buying centers and deliver better content and experiences that meet those buyer needs and expectations.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruitingTHOUGHT LEADERSHIP
Creating relationships with influencers in media, industry, academia and government is the foundation of thought leadership programs. These relationship help accelerate important conversations through third-party endorsements and amplification of your company’s stories, ideas, innovations and solutions. THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalCONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014. COMBLU | CONTENT, THOUGHT LEADERSHIP & COMMUNITYOUR SERVICESCASE STUDIESCOMBLU’S POVWHO WE AREBLOGCONTACT US ComBlu specializes in content strategy, community building and thought leadership programs. We bring expertise in each competency but our real value comes from understanding their interdependencies. Orchestrating all three to work in concert optimizes performance and leverages investments for greater ROI. We look at what you're doingwith a
WHO WE ARE | COMBLU
Building online communities and optimizing performance across all three pillars of engagement: Feedback, Advocacy and Support. Measuring the impact of content and community strategy on defined KPIs. ComBlu’s team are visionary thinkers who are known for innovation and unique strategic approaches. We consistently contribute thoughtleadership
CASE STUDIES
Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new. Office 365 cloud collaboration andproductivity suite.
CONTACT US | COMBLU
Speakers for conferences, company retreats and webinars. Customized community best-practices reviews. Strategy workshops. Governance and best practices playbooks. Content supply chain process reviews. Listening reports. Go to ComBlu Services.COMBLU'S POV
ComBlu Perspective: Buying Centers. A framework for marketers to better understand their prospective buying centers and deliver better content and experiences that meet those buyer needs and expectations.COMMUNITY BUILDING
Community mission and constituent definition: developing the purpose of the community and defining who should be included Advocate and influencer Identification: identifying both internal and external influencers and advocates; understanding how to promote internal influencers and how to tap the influence of external opinion leaders Recruitment and outreach approach: identifying, recruitingTHOUGHT LEADERSHIP
Creating relationships with influencers in media, industry, academia and government is the foundation of thought leadership programs. These relationship help accelerate important conversations through third-party endorsements and amplification of your company’s stories, ideas, innovations and solutions. THE NEED FOR TOPIC MODELING The Need for Topic Modeling. By Colleen Nolan In Content Posted October 29, 2013. 0. At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in highdemand.
WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalCONTENT JOURNEY
Content Journey—the Road Less Taken. Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B READ MORE. By Cheryl Treleaven In Community, Content Posted November 4, 2014.COMBLU'S POV
COMBLU’S 2017 RESEARCH REPORT FOR LITHIUM TECHNOLOGIES. Lithium commissioned ComBlu to investigate if brands are delivering a great social experience and optimizing consumer engagement.CONTENT STRATEGY
A great content strategy starts with a well-defined mission; accommodates multiple points on the customer journey; considers how different people like to learn and interact with brands through the content experience; provides a methodology for creating more of what matters and stop publishing unproductive content; and ends with content analytics that tell a story about what’s working andCAREERS | COMBLU
A Cisco Story: How to Develop a Content Marketing Strategy and Scale It. ComBlu’s State of Digital CX Report 2020. Elevating the B2B Content Conversation WHERE DOES YOUR CONTENT JOURNEY LEAD? Clearly, buyers’ journeys focus on more than your owned content – so your analysis of their content experience should reflect what’s happening off-property as well. 3. Use Case Scenarios. Think about what could trigger a buyer’s journey. Pick 3-5 representative purchase scenarios, ranging from a straightforward, more operationalRETURN ON CONTENT
Return on Content. Delivering content at the right place and the right time along the decision journey is the goal of most content marketing programs. Content is a consumable and shareable asset that has a different and distinct role at each point of the journey. Marketers need to understand each role before they can measure the impact and COMBLU » ELEVATING THE B2B CONTENT CONVERSATION Elevating the Content Conversation reflects what we’ve heard from marketing leads over the years as they struggle with: Streamlining content operations. Facilitating collaboration between teams. Understanding the content needs and preferences of their targets at different stages. Creating quality and relevant content. THE HITCHHIKER'S GUIDE TO A CONTENT JOURNEY 2: THE BUYING In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly.Contributing to this content chasm is the evolved and diversified Buying Center. It can include several stakeholders with multiple roles, from up to five generations, varying levels of influence, degrees of expertise and oftentimesPUBLIC RELATIONS
Media Relations Update: Crafting an Effective Email Pitch A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in tryingto reach reporters.
#NEVERFORGET
Principal. Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to dojust that.
COMMUNITY | COMBLU
COMBLU Page Template. Community Management: Not Just a Job, It’s an Investment Last week I was talking with a client about a new community they will be rolling out and their need for a community manager.* __
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HR TECH CONFERENCE: 5 TRENDS TO WATCHOctober 30, 2020
I’ve been attending this year’s HR Technology Conference. Coming off the heels of ComBlu’s new HR Tech Digital Customer Experience study, my hope was to glean additional insights into the state of an industry that our team has been immersed in for the last four months. At the halfway point of the conference, my initial observations and takeaways both interest and surprise me. I’ve called out five key trends that stood out to me at this Continue Reading: HR Tech Conference: 5 Trends to Watch FOLLOW US ON TWITTERTAG CLOUD
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