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the long haul.
WEB DESIGN FOR LOGISTICS What you will get using Cocoonfxmedia: Over 13 years experience in Logistics/Freight Forwarding. Experts in web design and development. Full consultation to help you create a project brief. All websites will be mobile responsive. Website designed built to a specification tailored to your business. Understanding of the operational processes. TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full RISE OF GEN- Z! DEATH OF THE FREIGHT FORWARDER RISE of the Millennials Gen- Z! Death of the Freight Forwarder. The logistics & freight forwarding industry is incredibly challenging at the moment with the dreaded B word COVID and those pesky Millennials Gen-Z demanding quality of service & ethics (according to a survey). We all know the logistics industry is quite far behind like many industries when it comes to technology and marketingADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, 5 SOURCE OF COMPETITIVE ADVANTAGE Sources of Competitive Advantage: Superior Skills. “The distinctive capabilities of key personnel that set them apart from the personnel of competing firms”. “The benefit of superior skills is the resulting ability to perform functions more effectively than other firms” - Chadwick and Jobber. 2. Superior Resources. MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1. The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to EXTENDED 3P’S IN PRACTICE The traditional 4 P’s of Product, Place, Price and Promotion were easily applied to tangible products, however it was the extended 3 P’s added for the service sector that really caught our attention, especially working in a ‘service’ industry ourselves. The extended 3 P’s of People, Process, and Physical Evidence, sounded great in DESIGN MANAGEMENT IS IMPORTANT Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.”. This is the first mention of innovation, it also providesan
WEB DESIGN | WEB DEVELOPMENT | SEO | COCOONFXMEDIA LTD Website design and digital marketing agency based in Lichfield near Birmingham. Providing user focused website design and measurable marketing solutions. From marketing strategies to web design and development. We also provide 100% GREEN SSD Cloud Based Web Hosting. BRANDING COMPANY IN LICHFIELD We will take you beyond a PDF and guidelines but through a journey and a process to true get the right messages and ethos around your business. Lead 100% through a design thinking process and cut through the traditional branding nonsense and airy fairy rubbish. We in it forthe long haul.
WEB DESIGN FOR LOGISTICS What you will get using Cocoonfxmedia: Over 13 years experience in Logistics/Freight Forwarding. Experts in web design and development. Full consultation to help you create a project brief. All websites will be mobile responsive. Website designed built to a specification tailored to your business. Understanding of the operational processes. TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full RISE OF GEN- Z! DEATH OF THE FREIGHT FORWARDER RISE of the Millennials Gen- Z! Death of the Freight Forwarder. The logistics & freight forwarding industry is incredibly challenging at the moment with the dreaded B word COVID and those pesky Millennials Gen-Z demanding quality of service & ethics (according to a survey). We all know the logistics industry is quite far behind like many industries when it comes to technology and marketingADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, 5 SOURCE OF COMPETITIVE ADVANTAGE Sources of Competitive Advantage: Superior Skills. “The distinctive capabilities of key personnel that set them apart from the personnel of competing firms”. “The benefit of superior skills is the resulting ability to perform functions more effectively than other firms” - Chadwick and Jobber. 2. Superior Resources. MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1. The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to EXTENDED 3P’S IN PRACTICE The traditional 4 P’s of Product, Place, Price and Promotion were easily applied to tangible products, however it was the extended 3 P’s added for the service sector that really caught our attention, especially working in a ‘service’ industry ourselves. The extended 3 P’s of People, Process, and Physical Evidence, sounded great in DESIGN MANAGEMENT IS IMPORTANT Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.”. This is the first mention of innovation, it also providesan
BRANDING COMPANY IN LICHFIELD We will take you beyond a PDF and guidelines but through a journey and a process to true get the right messages and ethos around your business. Lead 100% through a design thinking process and cut through the traditional branding nonsense and airy fairy rubbish. We in it forthe long haul.
WEB DEVELOPMENT
The good news is, we’re not stereotypical moody web developers. We are easy to talk to and love a good chat, plus we don’t talk technobabble. Unless you want us to of course. For more information, chat to our web development experts on 01543 223074. TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full RISE OF GEN- Z! DEATH OF THE FREIGHT FORWARDER RISE of the Millennials Gen- Z! Death of the Freight Forwarder. The logistics & freight forwarding industry is incredibly challenging at the moment with the dreaded B word COVID and those pesky Millennials Gen-Z demanding quality of service & ethics (according to a survey). We all know the logistics industry is quite far behind like many industries when it comes to technology and marketing WEB DESIGN | SEO | EXPERT MARKETEERS | COCOONFXMEDIA Homers Driving School contacted Cocoonfxmedia for our expert web design services because they were experiencing problems in all the above areas. Their issues included blacklisting by Google, an extremely high bounce rate and a lack of enquiries. With our help, 94% of users are now actively engaged with Homers Driving School. THE SIX STEPS OF THE IMC PLANNING PROCESS Belch G. & M. Belch suggest that the IMC process consists of six steps outlined below: 1. Contextual or Situational Analysis. The first stage of the IMC planning process is to conduct a situational/ contextual analysis. This can involve a SWOT analysis, and WHAT ARE THE MOST COMMON USES OF A TMS SYSTEM? TMS systems, or Transportation Management Systems, have become an integral technology to many different companies and industries. To find out more about the uses of a TMS system and whether your company could benefit from a TMS system, read on for a detailed guide on this new type of software application. 5 TIPS TO WHAT MAKES A GOOD SCHOOL WEBSITE? 3) The design of your website. The design of your website is very much about how you want the parents to learn about your schools. A good web design company would find out what your looking to achieve. If you have had poor OFSTED results then you may want to focus the design about promoting areas where you where weak on. GOOGLE ADWORDS CASE STUDY The marketing industry is constantly changing as new technologies are innovated and later become available to the general public. Google AdWords is a marketing technique that our latest client was especially pleased with. Read on to find out what happened on the campaign. WHY DID WETHERSPOONS SHUT DOWN THEIR SOCIAL MEDIA ACCOUNTS? In April, Wetherspoon's made the announcement through their head office twitter account that they would be suspending their social media channels for all local WEB DESIGN | WEB DEVELOPMENT | SEO | COCOONFXMEDIA LTD Website design and digital marketing agency based in Lichfield near Birmingham. Providing user focused website design and measurable marketing solutions. From marketing strategies to web design and development. We also provide 100% GREEN SSD Cloud Based Web Hosting. BRANDING COMPANY IN LICHFIELD We will take you beyond a PDF and guidelines but through a journey and a process to true get the right messages and ethos around your business. Lead 100% through a design thinking process and cut through the traditional branding nonsense and airy fairy rubbish. We in it forthe long haul.
WEB DESIGN FOR LOGISTICS What you will get using Cocoonfxmedia: Over 13 years experience in Logistics/Freight Forwarding. Experts in web design and development. Full consultation to help you create a project brief. All websites will be mobile responsive. Website designed built to a specification tailored to your business. Understanding of the operational processes. TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full RISE OF GEN- Z! DEATH OF THE FREIGHT FORWARDER RISE of the Millennials Gen- Z! Death of the Freight Forwarder. The logistics & freight forwarding industry is incredibly challenging at the moment with the dreaded B word COVID and those pesky Millennials Gen-Z demanding quality of service & ethics (according to a survey). We all know the logistics industry is quite far behind like many industries when it comes to technology and marketingADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, DESIGN MANAGEMENT IS IMPORTANT Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.”. This is the first mention of innovation, it also providesan
5 SOURCE OF COMPETITIVE ADVANTAGE Sources of Competitive Advantage: Superior Skills. “The distinctive capabilities of key personnel that set them apart from the personnel of competing firms”. “The benefit of superior skills is the resulting ability to perform functions more effectively than other firms” - Chadwick and Jobber. 2. Superior Resources. MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1. The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to EXTENDED 3P’S IN PRACTICE The traditional 4 P’s of Product, Place, Price and Promotion were easily applied to tangible products, however it was the extended 3 P’s added for the service sector that really caught our attention, especially working in a ‘service’ industry ourselves. The extended 3 P’s of People, Process, and Physical Evidence, sounded great in WEB DESIGN | WEB DEVELOPMENT | SEO | COCOONFXMEDIA LTD Website design and digital marketing agency based in Lichfield near Birmingham. Providing user focused website design and measurable marketing solutions. From marketing strategies to web design and development. We also provide 100% GREEN SSD Cloud Based Web Hosting. BRANDING COMPANY IN LICHFIELD We will take you beyond a PDF and guidelines but through a journey and a process to true get the right messages and ethos around your business. Lead 100% through a design thinking process and cut through the traditional branding nonsense and airy fairy rubbish. We in it forthe long haul.
WEB DESIGN FOR LOGISTICS What you will get using Cocoonfxmedia: Over 13 years experience in Logistics/Freight Forwarding. Experts in web design and development. Full consultation to help you create a project brief. All websites will be mobile responsive. Website designed built to a specification tailored to your business. Understanding of the operational processes. TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full RISE OF GEN- Z! DEATH OF THE FREIGHT FORWARDER RISE of the Millennials Gen- Z! Death of the Freight Forwarder. The logistics & freight forwarding industry is incredibly challenging at the moment with the dreaded B word COVID and those pesky Millennials Gen-Z demanding quality of service & ethics (according to a survey). We all know the logistics industry is quite far behind like many industries when it comes to technology and marketingADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, DESIGN MANAGEMENT IS IMPORTANT Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.”. This is the first mention of innovation, it also providesan
5 SOURCE OF COMPETITIVE ADVANTAGE Sources of Competitive Advantage: Superior Skills. “The distinctive capabilities of key personnel that set them apart from the personnel of competing firms”. “The benefit of superior skills is the resulting ability to perform functions more effectively than other firms” - Chadwick and Jobber. 2. Superior Resources. MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1. The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to EXTENDED 3P’S IN PRACTICE The traditional 4 P’s of Product, Place, Price and Promotion were easily applied to tangible products, however it was the extended 3 P’s added for the service sector that really caught our attention, especially working in a ‘service’ industry ourselves. The extended 3 P’s of People, Process, and Physical Evidence, sounded great in ON-SITE OPTIMISATION In a previous article we talked about identifying your ‘semantic core’ and how to carry out important keyword research to make sure that the words on your website not only sell your business, but also help bring customers to it. Getting the content right is only part of the Search Engine Optimisation process. What you don’t want is fantastic content and highly researched keywords let BRANDING COMPANY IN LICHFIELD We will take you beyond a PDF and guidelines but through a journey and a process to true get the right messages and ethos around your business. Lead 100% through a design thinking process and cut through the traditional branding nonsense and airy fairy rubbish. We in it forthe long haul.
WEB DEVELOPMENT
The good news is, we’re not stereotypical moody web developers. We are easy to talk to and love a good chat, plus we don’t talk technobabble. Unless you want us to of course. For more information, chat to our web development experts on 01543 223074. TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full RISE OF GEN- Z! DEATH OF THE FREIGHT FORWARDER RISE of the Millennials Gen- Z! Death of the Freight Forwarder. The logistics & freight forwarding industry is incredibly challenging at the moment with the dreaded B word COVID and those pesky Millennials Gen-Z demanding quality of service & ethics (according to a survey). We all know the logistics industry is quite far behind like many industries when it comes to technology and marketing WEB DESIGN | SEO | EXPERT MARKETEERS | COCOONFXMEDIA Homers Driving School contacted Cocoonfxmedia for our expert web design services because they were experiencing problems in all the above areas. Their issues included blacklisting by Google, an extremely high bounce rate and a lack of enquiries. With our help, 94% of users are now actively engaged with Homers Driving School. THE SIX STEPS OF THE IMC PLANNING PROCESS Belch G. & M. Belch suggest that the IMC process consists of six steps outlined below: 1. Contextual or Situational Analysis. The first stage of the IMC planning process is to conduct a situational/ contextual analysis. This can involve a SWOT analysis, and 5 TIPS TO WHAT MAKES A GOOD SCHOOL WEBSITE? 3) The design of your website. The design of your website is very much about how you want the parents to learn about your schools. A good web design company would find out what your looking to achieve. If you have had poor OFSTED results then you may want to focus the design about promoting areas where you where weak on. GOOGLE ADWORDS CASE STUDY The marketing industry is constantly changing as new technologies are innovated and later become available to the general public. Google AdWords is a marketing technique that our latest client was especially pleased with. Read on to find out what happened on the campaign. WHAT ARE THE MOST COMMON USES OF A TMS SYSTEM? TMS systems, or Transportation Management Systems, have become an integral technology to many different companies and industries. To find out more about the uses of a TMS system and whether your company could benefit from a TMS system, read on for a detailed guide on this new type of software application. WEB DESIGN | WEB DEVELOPMENT | SEO | COCOONFXMEDIA LTD Website design and digital marketing agency based in Lichfield near Birmingham. Providing user focused website design and measurable marketing solutions. From marketing strategies to web design and development. We also provide 100% GREEN SSD Cloud Based Web Hosting. BRANDING COMPANY IN LICHFIELD We will take you beyond a PDF and guidelines but through a journey and a process to true get the right messages and ethos around your business. Lead 100% through a design thinking process and cut through the traditional branding nonsense and airy fairy rubbish. We in it forthe long haul.
WEB DESIGN FOR LOGISTICS What you will get using Cocoonfxmedia: Over 13 years experience in Logistics/Freight Forwarding. Experts in web design and development. Full consultation to help you create a project brief. All websites will be mobile responsive. Website designed built to a specification tailored to your business. Understanding of the operational processes. TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full RISE OF GEN- Z! DEATH OF THE FREIGHT FORWARDER RISE of the Millennials Gen- Z! Death of the Freight Forwarder. The logistics & freight forwarding industry is incredibly challenging at the moment with the dreaded B word COVID and those pesky Millennials Gen-Z demanding quality of service & ethics (according to a survey). We all know the logistics industry is quite far behind like many industries when it comes to technology and marketingADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, DESIGN MANAGEMENT IS IMPORTANT Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.”. This is the first mention of innovation, it also providesan
5 SOURCE OF COMPETITIVE ADVANTAGE Sources of Competitive Advantage: Superior Skills. “The distinctive capabilities of key personnel that set them apart from the personnel of competing firms”. “The benefit of superior skills is the resulting ability to perform functions more effectively than other firms” - Chadwick and Jobber. 2. Superior Resources. MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1. The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to EXTENDED 3P’S IN PRACTICE The traditional 4 P’s of Product, Place, Price and Promotion were easily applied to tangible products, however it was the extended 3 P’s added for the service sector that really caught our attention, especially working in a ‘service’ industry ourselves. The extended 3 P’s of People, Process, and Physical Evidence, sounded great in WEB DESIGN | WEB DEVELOPMENT | SEO | COCOONFXMEDIA LTD Website design and digital marketing agency based in Lichfield near Birmingham. Providing user focused website design and measurable marketing solutions. From marketing strategies to web design and development. We also provide 100% GREEN SSD Cloud Based Web Hosting. BRANDING COMPANY IN LICHFIELD We will take you beyond a PDF and guidelines but through a journey and a process to true get the right messages and ethos around your business. Lead 100% through a design thinking process and cut through the traditional branding nonsense and airy fairy rubbish. We in it forthe long haul.
WEB DESIGN FOR LOGISTICS What you will get using Cocoonfxmedia: Over 13 years experience in Logistics/Freight Forwarding. Experts in web design and development. Full consultation to help you create a project brief. All websites will be mobile responsive. Website designed built to a specification tailored to your business. Understanding of the operational processes. TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full RISE OF GEN- Z! DEATH OF THE FREIGHT FORWARDER RISE of the Millennials Gen- Z! Death of the Freight Forwarder. The logistics & freight forwarding industry is incredibly challenging at the moment with the dreaded B word COVID and those pesky Millennials Gen-Z demanding quality of service & ethics (according to a survey). We all know the logistics industry is quite far behind like many industries when it comes to technology and marketingADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, DESIGN MANAGEMENT IS IMPORTANT Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.”. This is the first mention of innovation, it also providesan
5 SOURCE OF COMPETITIVE ADVANTAGE Sources of Competitive Advantage: Superior Skills. “The distinctive capabilities of key personnel that set them apart from the personnel of competing firms”. “The benefit of superior skills is the resulting ability to perform functions more effectively than other firms” - Chadwick and Jobber. 2. Superior Resources. MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1. The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to EXTENDED 3P’S IN PRACTICE The traditional 4 P’s of Product, Place, Price and Promotion were easily applied to tangible products, however it was the extended 3 P’s added for the service sector that really caught our attention, especially working in a ‘service’ industry ourselves. The extended 3 P’s of People, Process, and Physical Evidence, sounded great in ON-SITE OPTIMISATION In a previous article we talked about identifying your ‘semantic core’ and how to carry out important keyword research to make sure that the words on your website not only sell your business, but also help bring customers to it. Getting the content right is only part of the Search Engine Optimisation process. What you don’t want is fantastic content and highly researched keywords let BRANDING COMPANY IN LICHFIELD We will take you beyond a PDF and guidelines but through a journey and a process to true get the right messages and ethos around your business. Lead 100% through a design thinking process and cut through the traditional branding nonsense and airy fairy rubbish. We in it forthe long haul.
WEB DEVELOPMENT
The good news is, we’re not stereotypical moody web developers. We are easy to talk to and love a good chat, plus we don’t talk technobabble. Unless you want us to of course. For more information, chat to our web development experts on 01543 223074. TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full RISE OF GEN- Z! DEATH OF THE FREIGHT FORWARDER RISE of the Millennials Gen- Z! Death of the Freight Forwarder. The logistics & freight forwarding industry is incredibly challenging at the moment with the dreaded B word COVID and those pesky Millennials Gen-Z demanding quality of service & ethics (according to a survey). We all know the logistics industry is quite far behind like many industries when it comes to technology and marketing WEB DESIGN | SEO | EXPERT MARKETEERS | COCOONFXMEDIA Homers Driving School contacted Cocoonfxmedia for our expert web design services because they were experiencing problems in all the above areas. Their issues included blacklisting by Google, an extremely high bounce rate and a lack of enquiries. With our help, 94% of users are now actively engaged with Homers Driving School. THE SIX STEPS OF THE IMC PLANNING PROCESS Belch G. & M. Belch suggest that the IMC process consists of six steps outlined below: 1. Contextual or Situational Analysis. The first stage of the IMC planning process is to conduct a situational/ contextual analysis. This can involve a SWOT analysis, and 5 TIPS TO WHAT MAKES A GOOD SCHOOL WEBSITE? 3) The design of your website. The design of your website is very much about how you want the parents to learn about your schools. A good web design company would find out what your looking to achieve. If you have had poor OFSTED results then you may want to focus the design about promoting areas where you where weak on. GOOGLE ADWORDS CASE STUDY The marketing industry is constantly changing as new technologies are innovated and later become available to the general public. Google AdWords is a marketing technique that our latest client was especially pleased with. Read on to find out what happened on the campaign. WHAT ARE THE MOST COMMON USES OF A TMS SYSTEM? TMS systems, or Transportation Management Systems, have become an integral technology to many different companies and industries. To find out more about the uses of a TMS system and whether your company could benefit from a TMS system, read on for a detailed guide on this new type of software application. WEB DESIGN | WEB DEVELOPMENT | SEO | COCOONFXMEDIA LTD Website design and digital marketing agency based in Lichfield near Birmingham. Providing user focused website design and measurable marketing solutions. From marketing strategies to web design and development. We also provide 100% GREEN SSD Cloud Based Web Hosting. COCOONFXMEDIA: TEAM MEMBERS Team Members. Our team has over 30 years experience designing and building websites. Back in the late 90's when we all started to dabble in the web, everything was self taught however the team is more than qualified either to Degree or Master level. The team have been together for over 10 years and continue to develop and enhance theirskills
TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full ARE YOU LOOKING FOR AN SEO COMPANY? We're an SEO Company based in Lichfield, Staffordshire. SEO (Search Engine Optimisation) is an investment made in your site so users can find your website for the terms they are searching for find out more about your products.ADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1. The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to 5 TIPS TO WHAT MAKES A GOOD SCHOOL WEBSITE? 3) The design of your website. The design of your website is very much about how you want the parents to learn about your schools. A good web design company would find out what your looking to achieve. If you have had poor OFSTED results then you may want to focus the design about promoting areas where you where weak on. THE SIX STEPS OF THE IMC PLANNING PROCESS DESIGN MANAGEMENT IS IMPORTANT Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.”. This is the first mention of innovation, it also providesan
EXTENDED 3P’S IN PRACTICE The traditional 4 P’s of Product, Place, Price and Promotion were easily applied to tangible products, however it was the extended 3 P’s added for the service sector that really caught our attention, especially working in a ‘service’ industry ourselves. The extended 3 P’s of People, Process, and Physical Evidence, sounded great in WEB DESIGN | WEB DEVELOPMENT | SEO | COCOONFXMEDIA LTD Website design and digital marketing agency based in Lichfield near Birmingham. Providing user focused website design and measurable marketing solutions. From marketing strategies to web design and development. We also provide 100% GREEN SSD Cloud Based Web Hosting. COCOONFXMEDIA: TEAM MEMBERS Team Members. Our team has over 30 years experience designing and building websites. Back in the late 90's when we all started to dabble in the web, everything was self taught however the team is more than qualified either to Degree or Master level. The team have been together for over 10 years and continue to develop and enhance theirskills
TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full ARE YOU LOOKING FOR AN SEO COMPANY? We're an SEO Company based in Lichfield, Staffordshire. SEO (Search Engine Optimisation) is an investment made in your site so users can find your website for the terms they are searching for find out more about your products.ADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1. The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to 5 TIPS TO WHAT MAKES A GOOD SCHOOL WEBSITE? 3) The design of your website. The design of your website is very much about how you want the parents to learn about your schools. A good web design company would find out what your looking to achieve. If you have had poor OFSTED results then you may want to focus the design about promoting areas where you where weak on. THE SIX STEPS OF THE IMC PLANNING PROCESS DESIGN MANAGEMENT IS IMPORTANT Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.”. This is the first mention of innovation, it also providesan
EXTENDED 3P’S IN PRACTICE The traditional 4 P’s of Product, Place, Price and Promotion were easily applied to tangible products, however it was the extended 3 P’s added for the service sector that really caught our attention, especially working in a ‘service’ industry ourselves. The extended 3 P’s of People, Process, and Physical Evidence, sounded great in ABOUT - COLLABORATIVE DESIGN - COCOONFXMEDIA We take your ideas and visions and through collaboration, we transform them into your desired product – your butterfly. FX is a term for special effects associated with graphics to provide a dynamic visual experience. We believe that this experience is vital for digital marketing to enhance and distinguish your product from yourcompetitors.
BRANDING COMPANY IN LICHFIELD We will take you beyond a PDF and guidelines but through a journey and a process to true get the right messages and ethos around your business. Lead 100% through a design thinking process and cut through the traditional branding nonsense and airy fairy rubbish. We in it forthe long haul.
WEB DEVELOPMENT
The good news is, we’re not stereotypical moody web developers. We are easy to talk to and love a good chat, plus we don’t talk technobabble. Unless you want us to of course. For more information, chat to our web development experts on 01543 223074. ON-SITE OPTIMISATION In a previous article we talked about identifying your ‘semantic core’ and how to carry out important keyword research to make sure that the words on your website not only sell your business, but also help bring customers to it. Getting the content right is only part of the Search Engine Optimisation process. What you don’t want is fantastic content and highly researched keywords let COCOONFXMEDIA: TEAM MEMBERS Team Members. Our team has over 30 years experience designing and building websites. Back in the late 90's when we all started to dabble in the web, everything was self taught however the team is more than qualified either to Degree or Master level. The team have been together for over 10 years and continue to develop and enhance theirskills
DIGITAL MARKETING
Work with client to identify marketing goals and rationale for promotion. Communicate ways to monitor and meet objectives. How achievable goals are set and how they assist success. Identify key KPIs. What are the benefits to the client. 2. Strategy. Achieve your marketing goals with a data-enhanced action plan: Work out route formost effective
TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full ARE YOU LOOKING FOR AN SEO COMPANY? We're an SEO Company based in Lichfield, Staffordshire. SEO (Search Engine Optimisation) is an investment made in your site so users can find your website for the terms they are searching for find out more about your products. WEB DESIGN | SEO | EXPERT MARKETEERS | COCOONFXMEDIA Homers Driving School contacted Cocoonfxmedia for our expert web design services because they were experiencing problems in all the above areas. Their issues included blacklisting by Google, an extremely high bounce rate and a lack of enquiries. With our help, 94% of users are now actively engaged with Homers Driving School. PORTAL FOR LOGISTICS COMPANY This real-time tracking of individual vessels and containers is a first for a UK freight forwarder. The IFE Global smart logistics portal also issues automatic updates when there is a shipment update or clearance documentation is required. This reduces delays and keeps everyone informed at each stage of the process. WEB DESIGN | WEB DEVELOPMENT | SEO | COCOONFXMEDIA LTD Website design and digital marketing agency based in Lichfield near Birmingham. Providing user focused website design and measurable marketing solutions. From marketing strategies to web design and development. We also provide 100% GREEN SSD Cloud Based Web Hosting. ABOUT - COLLABORATIVE DESIGN - COCOONFXMEDIASEE MORE ONCOCOONFXMEDIA.CO.UK
WEB DEVELOPMENT
You have a website and you need some things changed. So what do you do next? Well, you’re in the right place. We’ve got over 30 years experience in web development/managing data and code.. The first step is to find out what you need doing. BRANDING COMPANY IN LICHFIELD Working with brand design. Branding can seem like a daunting task. The more you delve in the more conflicted information you find. If you have a management team rolling the project out then each of those people bring their own ideas to the table. WEB DESIGN FOR LOGISTICS Award winning web design for logistics & Freight Forwarders, Cocoonfxmedia Ltd can provide fully mobile responsive website and business solutions for logistics MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA4 PS OF MARKETING PLAN4PS OF MARKETING PDF7 PS OF MARKETING8 PS OF MARKETING MIXDEFINITION OF MARKETING 4PSIMPORTANCE OF MARKETING The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1.The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to every single decision made, and that decision should be in the best interests of the target 5 TIPS TO WHAT MAKES A GOOD SCHOOL WEBSITE? We often get asked the above question and it is quite a hard one to answer, however we can give our view on what we think is a good website for your school.ADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, 5 SOURCE OF COMPETITIVE ADVANTAGE Competitive advantage is a set of circumstances or conditions (such as being first to take a product to market) that puts one company in amore favorable
THE SIX STEPS OF THE IMC PLANNING PROCESS WEB DESIGN | WEB DEVELOPMENT | SEO | COCOONFXMEDIA LTD Website design and digital marketing agency based in Lichfield near Birmingham. Providing user focused website design and measurable marketing solutions. From marketing strategies to web design and development. We also provide 100% GREEN SSD Cloud Based Web Hosting. ABOUT - COLLABORATIVE DESIGN - COCOONFXMEDIASEE MORE ONCOCOONFXMEDIA.CO.UK
WEB DEVELOPMENT
You have a website and you need some things changed. So what do you do next? Well, you’re in the right place. We’ve got over 30 years experience in web development/managing data and code.. The first step is to find out what you need doing. BRANDING COMPANY IN LICHFIELD Working with brand design. Branding can seem like a daunting task. The more you delve in the more conflicted information you find. If you have a management team rolling the project out then each of those people bring their own ideas to the table. WEB DESIGN FOR LOGISTICS Award winning web design for logistics & Freight Forwarders, Cocoonfxmedia Ltd can provide fully mobile responsive website and business solutions for logistics MARKETING | EXTENSION OF 3PS | COCOONFXMEDIA4 PS OF MARKETING PLAN4PS OF MARKETING PDF7 PS OF MARKETING8 PS OF MARKETING MIXDEFINITION OF MARKETING 4PSIMPORTANCE OF MARKETING The Marketing Mix is a set of controllable variables that the organisation can use to influence the buyer’s response (Philip Kotler, 2009) 1.The Chartered Institute of Marketing (CIM, 2008) promotes the philosophy of a Market Oriented organisation, where by the target market and user is central to every single decision made, and that decision should be in the best interests of the target 5 TIPS TO WHAT MAKES A GOOD SCHOOL WEBSITE? We often get asked the above question and it is quite a hard one to answer, however we can give our view on what we think is a good website for your school.ADVERTISING THEORY
In this article, we’re going to look at the Means- end (MECCAS) advertising theory. The means-end theory is broken down into five parts all playing a crucial role in advertising. Topics covered are; The product attributes, consumer benefits, leverage points, 5 SOURCE OF COMPETITIVE ADVANTAGE Competitive advantage is a set of circumstances or conditions (such as being first to take a product to market) that puts one company in amore favorable
THE SIX STEPS OF THE IMC PLANNING PROCESS ABOUT - COLLABORATIVE DESIGN - COCOONFXMEDIA Cocoonfxmedia - The story behind the name. The name does have a meaning and a metaphor. A cocoon is a casing that enables the transformation process of a caterpillar into a butterfly.WEB DEVELOPMENT
You have a website and you need some things changed. So what do you do next? Well, you’re in the right place. We’ve got over 30 years experience in web development/managing data and code.. The first step is to find out what you need doing. CONTACT COCOONFXMEDIA LTD: CALL US 0121 8203659 OR 01543 Get that plan moving! Working collaboratively we design online solutions focused on the user. We work by building partnerships, with a team of mixed skill - whether its Web Design,user experience (UX), user interface (UI), web development, graphics, marketing strategy, SEO or customer journey maps - we're here to facilitate getting youfrom A to B.
DIGITAL MARKETING
Website marketing is critical for your website to be a success. Have a read through our pages on website marketing to help get the most outof your website
COCOONFXMEDIA BLOG: DIGITAL MARKETING AND BUSINESS BLOG A Selection of Blogs and Articles around web design, marketing and business. We have a lot of excellent blogs particularly around Marketing. Many Universities use our blogs TMS SYSTEM | FREIGHT & TRANSPORT MANAGEMENT SYSTEMS Our TMS System has been built based on many years experiece working within the Freight Forwarding and Logistics industry. Our system lets you see your freight/shipments through the supply chain through easy to view and navigate screens which are packed full ARE YOU LOOKING FOR AN SEO COMPANY? We're an SEO Company based in Lichfield, Staffordshire. SEO (Search Engine Optimisation) is an investment made in your site so users can find your website for the terms they are searching for find out more about your products. EXTENDED 3P’S IN PRACTICE This blog is looking at the extension of the 4ps in Marketing. The Extended 3Ps is still critical for marketing. Have a read and pleaseshare
PORTAL FOR LOGISTICS COMPANY Cocoonfxmedia Ltd spent 15 months creating a smart logistics portal for global freight forwarding specialist, IFE Global Logistics, which offers real-time tracking of vessels and individual containers in a UKindustry first.
DESIGN MANAGEMENT IS IMPORTANT Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation - Design Managementis Important
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WEB DESIGN & DIGITAL MARKETING “Hello there! We’re a web design company operating out of Lichfield, a stone’s throw away from Birmingham and with good links to serve the rest of the Midlands and beyond. We offer a full online service so take a look round and then get in touch. We’re here tohelp!”
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Tailor-made support to grow your business PARTNERSHIP PROGRAMME 1. PLANNING YOUR WEBSITE SET YOUR ROUTE TO SUCCESS WITH A PROPERLY PLANNED WEBSITE * INITIAL CONSULTATION: Reveal your online business potential with afree consultation
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YOUR WEBSITE DESIGNED TO YOUR BUSINESS GOALS Become the online authority for your business with a must-visit influential website developed with the latest technology* DESIGN BRIEF:
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4. EVALUATING PROGRESS DISCOVER YOUR RETURN ON INVESTMENT WITH A STRAIGHTFORWARD REPORTING * MEETING OBJECTIVES: Stay in control with regular monitoring ofprogression
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