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ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7.FEBRUARY 2020
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
CMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 HOW TO OVERCOME ECOMMERCE GROWING PAINS That’s why we’ve seen new trends emerge, such as ordering online and picking up in stores. Second, ecommerce penetration varies across sectors. The CMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). That’s not surprising, given that B2B sales are often more complex THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7.FEBRUARY 2020
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
CMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 HOW TO OVERCOME ECOMMERCE GROWING PAINS That’s why we’ve seen new trends emerge, such as ordering online and picking up in stores. Second, ecommerce penetration varies across sectors. The CMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). That’s not surprising, given that B2B sales are often more complexABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SPECIAL COVID-19 EDITION: JUNE 2020 Special Covid-19 Edition: June 2020. This Special Edition of The CMO Survey focuses on understanding the impact of the Covid-19 pandemic on marketing in companies, including marketing spending, performance, jobs, and expectations for the next year. Webinar presentation forCMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
FEBRUARY 2020
Christine Moorman 10 F E B R U A R Y 2 0 2 0 August 2019. OVERVIEW OF THE CMO SURVEY Overview of The CMO Survey® About The CMO Survey Mission To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and- THE CMO SURVEY
Why Apple Is a Great Marketer July 10, 2012 Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellenceyet
OVERVIEW OF THE CMO SURVEY Overview of The CMO Survey® About The CMO Survey Mission To collect and disseminate the opinions of top marketers in order to predict thefuture of markets,
MARKETING IN A TECH COMPANY: AN INTERVIEW WITH BETH Comstock noted that a huge part of GE’s marketing innovation is maintaining a strong focus on the customer. Listening keeps GE focused on a “what to make for the markets” approach instead of reverting to a “make and sell” approach. She explained that GE regularly conducts discovery sessions with customers, maps the customer journeyTABLE OF CONTENTS
Table of Contents Topic 1: Marketplace Dynamics Overall Economy and Company 1 Are you more or less optimistic about the U.S. economy compared to last quarter? HIGHLIGHTS & INSIGHTS REPORT Highlights & Insights Report F E B R U ARY 2 0 1 9 Predicting the future of markets, tracking marketing excellence, and improving the value of marketing since 2008 THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7.FEBRUARY 2020
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
CMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 HOW TO OVERCOME ECOMMERCE GROWING PAINS That’s why we’ve seen new trends emerge, such as ordering online and picking up in stores. Second, ecommerce penetration varies across sectors. The CMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). That’s not surprising, given that B2B sales are often more complex THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7.FEBRUARY 2020
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
CMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 HOW TO OVERCOME ECOMMERCE GROWING PAINS That’s why we’ve seen new trends emerge, such as ordering online and picking up in stores. Second, ecommerce penetration varies across sectors. The CMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). That’s not surprising, given that B2B sales are often more complexABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SPECIAL COVID-19 EDITION: JUNE 2020 Special Covid-19 Edition: June 2020. This Special Edition of The CMO Survey focuses on understanding the impact of the Covid-19 pandemic on marketing in companies, including marketing spending, performance, jobs, and expectations for the next year. Webinar presentation forCMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
FEBRUARY 2020
Christine Moorman 10 F E B R U A R Y 2 0 2 0 August 2019. OVERVIEW OF THE CMO SURVEY Overview of The CMO Survey® About The CMO Survey Mission To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and- THE CMO SURVEY
Why Apple Is a Great Marketer July 10, 2012 Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellenceyet
OVERVIEW OF THE CMO SURVEY Overview of The CMO Survey® About The CMO Survey Mission To collect and disseminate the opinions of top marketers in order to predict thefuture of markets,
MARKETING IN A TECH COMPANY: AN INTERVIEW WITH BETH Comstock noted that a huge part of GE’s marketing innovation is maintaining a strong focus on the customer. Listening keeps GE focused on a “what to make for the markets” approach instead of reverting to a “make and sell” approach. She explained that GE regularly conducts discovery sessions with customers, maps the customer journeyTABLE OF CONTENTS
Table of Contents Topic 1: Marketplace Dynamics Overall Economy and Company 1 Are you more or less optimistic about the U.S. economy compared to last quarter? HIGHLIGHTS & INSIGHTS REPORT Highlights & Insights Report F E B R U ARY 2 0 1 9 Predicting the future of markets, tracking marketing excellence, and improving the value of marketing since 2008 THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketingexcellence,
ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
CMO INSIGHTS
CMO Insights. Marketing leaders share views on best practices in marketing strategy, capabilities, and metrics. HOW TO OVERCOME ECOMMERCE GROWING PAINS Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketingexcellence,
FEBRUARY 2020
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 COVID-19AND THE STATE OF MARKETING Marketers are more optimistic about their own companies than they are about the overall economy, but this figure still dropped to near Great Recession levels with marketers reporting 68.8 out of 100 in this Survey, compared with 64.2 in THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketingexcellence,
ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
CMO INSIGHTS
CMO Insights. Marketing leaders share views on best practices in marketing strategy, capabilities, and metrics. HOW TO OVERCOME ECOMMERCE GROWING PAINS Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketingexcellence,
FEBRUARY 2020
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 COVID-19AND THE STATE OF MARKETING Marketers are more optimistic about their own companies than they are about the overall economy, but this figure still dropped to near Great Recession levels with marketers reporting 68.8 out of 100 in this Survey, compared with 64.2 inABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SPECIAL COVID-19 EDITION: JUNE 2020 Special Covid-19 Edition: June 2020. This Special Edition of The CMO Survey focuses on understanding the impact of the Covid-19 pandemic on marketing in companies, including marketing spending, performance, jobs, and expectations for the next year.CMO INSIGHTS
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
OVERVIEW OF THE CMO SURVEY Overview of The CMO Survey® About The CMO Survey Mission To collect and disseminate the opinions of top marketers in order to predict thefuture of markets,
- THE CMO SURVEY
Why Apple Is a Great Marketer July 10, 2012 Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellenceyet
FEBRUARY 2020
Christine Moorman 10 F E B R U A R Y 2 0 2 0 August 2019.TABLE OF CONTENTS
Table of Contents Topic 1: Marketplace Dynamics Overall Economy and Company 1 Are you more or less optimistic about the U.S. economy compared to last quarter? MARKETING IN A TECH COMPANY: AN INTERVIEW WITH BETH Marketing in a Technology Company: GE’s Organizational Platform for Innovation. This post was co-authored with Anna Chavis and Jace Moreno, MBA students, Fuqua School of Business, Duke University.TABLE OF CONTENTS
3 Topic 1: Marketplace Dynamics - Overall Economy and Company Rate your optimism about the U.S. economy on a scale from 0-100 with 0 being the least optimistic. HIGHLIGHTS & INSIGHTS REPORT Highlights & Insights Report F E B R U ARY 2 0 1 9 Predicting the future of markets, tracking marketing excellence, and improving the value of marketing since 2008 THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
UK TOPLINE REPORT
The State of UK Marketing: Brexit, COVID-19 and Digital Transformation The Inaugural Edition of The CMO Survey UK, February 2021 One year ago, we were preparing for Brexit—with 50% of marketers pessimistic about its impact—but THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
UK TOPLINE REPORT
The State of UK Marketing: Brexit, COVID-19 and Digital Transformation The Inaugural Edition of The CMO Survey UK, February 2021 One year ago, we were preparing for Brexit—with 50% of marketers pessimistic about its impact—butABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SURVEY RESULTS ARCHIVE Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating SPECIAL COVID-19 EDITION: JUNE 2020 Special Covid-19 Edition: June 2020. This Special Edition of The CMO Survey focuses on understanding the impact of the Covid-19 pandemic on marketing in companies, including marketing spending, performance, jobs, and expectations for the next year. Webinar presentation for LATEST MEDIA RELEASES Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketingexcellence,
CMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
FEBRUARY 2020
Christine Moorman 10 F E B R U A R Y 2 0 2 0 August 2019. HOW TO OVERCOME ECOMMERCE GROWING PAINS That’s why we’ve seen new trends emerge, such as ordering online and picking up in stores. Second, ecommerce penetration varies across sectors. The CMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). That’s not surprising, given that B2B sales are often more complex ABOUT THE CMO SURVEY About The CMO Survey 2 Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the ABOUT THE CMO SURVEY Marketplace Growth Spending Performance Social Media Mobile Jobs Organization Leadership Analytics 47.7 56.5 57.8 55.6 63.3 52.2 63.4 58.4 62.7 65.7 66.1 66.4 THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
UK TOPLINE REPORT
The State of UK Marketing: Brexit, COVID-19 and Digital Transformation The Inaugural Edition of The CMO Survey UK, February 2021 One year ago, we were preparing for Brexit—with 50% of marketers pessimistic about its impact—but THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021 CITATION - CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
UK TOPLINE REPORT
The State of UK Marketing: Brexit, COVID-19 and Digital Transformation The Inaugural Edition of The CMO Survey UK, February 2021 One year ago, we were preparing for Brexit—with 50% of marketers pessimistic about its impact—butABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SURVEY RESULTS ARCHIVE Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating SPECIAL COVID-19 EDITION: JUNE 2020 Special Covid-19 Edition: June 2020. This Special Edition of The CMO Survey focuses on understanding the impact of the Covid-19 pandemic on marketing in companies, including marketing spending, performance, jobs, and expectations for the next year. Webinar presentation for LATEST MEDIA RELEASES Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketingexcellence,
CMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
FEBRUARY 2020
Christine Moorman 10 F E B R U A R Y 2 0 2 0 August 2019. HOW TO OVERCOME ECOMMERCE GROWING PAINS That’s why we’ve seen new trends emerge, such as ordering online and picking up in stores. Second, ecommerce penetration varies across sectors. The CMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). That’s not surprising, given that B2B sales are often more complex ABOUT THE CMO SURVEY About The CMO Survey 2 Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the ABOUT THE CMO SURVEY Marketplace Growth Spending Performance Social Media Mobile Jobs Organization Leadership Analytics 47.7 56.5 57.8 55.6 63.3 52.2 63.4 58.4 62.7 65.7 66.1 66.4 THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SURVEY RESULTS ARCHIVE Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. CITATION - THE CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
- THE CMO SURVEY
Why Apple Is a Great Marketer July 10, 2012 Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellenceyet
THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SURVEY RESULTS ARCHIVE Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. CITATION - THE CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
- THE CMO SURVEY
Why Apple Is a Great Marketer July 10, 2012 Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellenceyet
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating SPECIAL COVID-19 EDITION: JUNE 2020 Special Covid-19 Edition: June 2020. This Special Edition of The CMO Survey focuses on understanding the impact of the Covid-19 pandemic on marketing in companies, including marketing spending, performance, jobs, and expectations for the next year. Webinar presentation for LATEST MEDIA RELEASES Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketingexcellence,
THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021CMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
MARKETING TRENDS OF THE DECADE FROM THE Marketing Trends of the Decade from The CMO Survey ®. The CMO Survey collects critical data and offers deep insight into how marketers view the industry’s future, how they are investing in business and workforce growth, and how they are evolving marketing practices. Given the Survey’s recent 10-year anniversary, we thought it was a good time to reflect on the trends that have dominatedFEBRUARY 2020
Christine Moorman 10 F E B R U A R Y 2 0 2 0 August 2019. OVERVIEW OF THE CMO SURVEY Overview of The CMO Survey® About The CMO Survey Mission To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and ABOUT THE CMO SURVEY About The CMO Survey 2 Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the HIGHLIGHTS & INSIGHTS REPORT Highlights & Insights Report F E B R U ARY 2 0 1 9 Predicting the future of markets, tracking marketing excellence, and improving the value of marketing since 2008 THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SURVEY RESULTS ARCHIVE Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. CITATION - THE CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
- THE CMO SURVEY
Why Apple Is a Great Marketer July 10, 2012 Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellenceyet
THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTS Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead-ABOUT - CMO SURVEY
Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SURVEY RESULTS ARCHIVE Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. CITATION - THE CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
- THE CMO SURVEY
Why Apple Is a Great Marketer July 10, 2012 Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellenceyet
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating SPECIAL COVID-19 EDITION: JUNE 2020 Special Covid-19 Edition: June 2020. This Special Edition of The CMO Survey focuses on understanding the impact of the Covid-19 pandemic on marketing in companies, including marketing spending, performance, jobs, and expectations for the next year. Webinar presentation for LATEST MEDIA RELEASES Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketingexcellence,
THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021CMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
MARKETING TRENDS OF THE DECADE FROM THE Marketing Trends of the Decade from The CMO Survey ®. The CMO Survey collects critical data and offers deep insight into how marketers view the industry’s future, how they are investing in business and workforce growth, and how they are evolving marketing practices. Given the Survey’s recent 10-year anniversary, we thought it was a good time to reflect on the trends that have dominatedFEBRUARY 2020
Christine Moorman 10 F E B R U A R Y 2 0 2 0 August 2019. OVERVIEW OF THE CMO SURVEY Overview of The CMO Survey® About The CMO Survey Mission To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and ABOUT THE CMO SURVEY About The CMO Survey 2 Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the HIGHLIGHTS & INSIGHTS REPORT Highlights & Insights Report F E B R U ARY 2 0 1 9 Predicting the future of markets, tracking marketing excellence, and improving the value of marketing since 2008 THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTSDELOITTE CMO SURVEYDELOITTE CMO PROGRAM Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead- ABOUT - CMO SURVEYDELOITTE CMO PROGRAMDELOITTE CMO SURVEY Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SURVEY RESULTS ARCHIVE Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. CITATION - THE CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
- THE CMO SURVEY
Why Apple Is a Great Marketer July 10, 2012 Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellenceyet
THE CMO SURVEYABOUTMEDIAPARTICIPATERESULTSBLOGCMO INSIGHTSDELOITTE CMO SURVEYDELOITTE CMO PROGRAM Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit. Mar 18, 2021 |. Digital Marketing. Marketing Jobs. Marketing Leaders. Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead- ABOUT - CMO SURVEYDELOITTE CMO PROGRAMDELOITTE CMO SURVEY Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.. History. The CMO Survey was born out of three frustrationsthat
SURVEY RESULTS ARCHIVE Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and insociety.
TOPLINE REPORT
The Transformation of Marketing: Emerging Digital, Social, and Political Trends The 26th Edition of The CMO Survey, February 2021 Survey Sample 2955 marketing leaders at U.S. for-profit companies; 356 responded for a 12.05% response rate; 26TH EDITION: FEBRUARY 2021 U.S. and UK survey results are in the following reports: Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. MARKETERS PIVOT TO MEET PANDEMIC YEAR’S EMERGING DIGITAL Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation andchallenge for the
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating COVID-19AND THE STATE OF MARKETING Optimism among marketers plummets to levels only seen during the Great Recession. Optimism about the economy is 50.9 (out of 100), when just four months ago it was 62.7. CITATION - THE CMO SURVEY Guidelines for referencing The CMO Survey. Write out the full name: The CMO Survey; Reference the month and year of results; If you are referencing a specific report, write the name of the report and the Figure or Table: Highlights and Insights Report, Topline Report, andReport of
- THE CMO SURVEY
Why Apple Is a Great Marketer July 10, 2012 Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellenceyet
PARTICIPATE
Participate. in the Survey. Join the survey! Contribute to development of knowledge about the marketing profession by participating in The CMO Survey. Survey participants must be a top marketer in a for-profit U.S. company. Please complete the form below to receive an invitation to participate in the survey. The confidentiality of participating SPECIAL COVID-19 EDITION: JUNE 2020 Special Covid-19 Edition: June 2020. This Special Edition of The CMO Survey focuses on understanding the impact of the Covid-19 pandemic on marketing in companies, including marketing spending, performance, jobs, and expectations for the next year. Webinar presentation for LATEST MEDIA RELEASES Mission. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketingexcellence,
THE TRANSFORMATION OF MARKETING: EMERGING DIGITAL, SOCIAL The Transformation of Marketing: Emerging Digital, Social, and Political Trends The Highlights and Insights Report - FEBRUARY 2021CMO INSIGHTS
Philips. Executive Vice President and Chief Marketing Officer Geert van Kuyck shares ideas on building the essential skillset for CMOs and the importance of defining the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedInand
MARKETING TRENDS OF THE DECADE FROM THE Marketing Trends of the Decade from The CMO Survey ®. The CMO Survey collects critical data and offers deep insight into how marketers view the industry’s future, how they are investing in business and workforce growth, and how they are evolving marketing practices. Given the Survey’s recent 10-year anniversary, we thought it was a good time to reflect on the trends that have dominatedFEBRUARY 2020
Christine Moorman 10 F E B R U A R Y 2 0 2 0 August 2019. OVERVIEW OF THE CMO SURVEY Overview of The CMO Survey® About The CMO Survey Mission To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and ABOUT THE CMO SURVEY About The CMO Survey 2 Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the HIGHLIGHTS & INSIGHTS REPORT Highlights & Insights Report F E B R U ARY 2 0 1 9 Predicting the future of markets, tracking marketing excellence, and improving the value of marketing since 2008* About
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COVID DRIVES DIGITAL AS MARKETERS PIVOT INTO STRONGER AND LEANER ROLESJun 18, 2020 |
* Digital Marketing
* Firm Performance
* Marketing Jobs
* Marketing Organization * Marketing Spending Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders...Featured Post
PANDEMIC EXACTS TOLL: DIGITAL STRATEGIES PAY OFF AND MARKETERS EXPECTTHEM TO PAY FORWARD
Jun 16, 2020 |
* Digital Marketing
* Firm Performance
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* Marketing Spending* Social Media
The CMO Survey from Duke University conducted a Special Covid-19 Edition survey asking marketing leaders to share their survival strategies, KPIs, and predictions about the future. Top results arediscussed.
MISSION
The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.SURVEY PARTNERS
SURVEY FOUNDER & DIRECTORChristine Moorman
is faculty at
the Fuqua School of Business, Duke University. She is the Editor in Chief of the Journal of Marketing.
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