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CMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.CMO MOMENTUM 2021
CMO Momentum is a thoughtful event giving CMOs, marketing professionals and business leaders the opportunity to explore what it takes to be a modern marketing chief. CMO Momentum is brought to you by CMO, owner of the CMO50 program, and first launched in PREDICTIONS: 10 CUSTOMER EXPERIENCE TRENDS FOR 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour. BIG4 HIRES FORMER SWEAT MARKETER AS CEO Nadia Cameron (CMO) 19 May, 2021 08:19. BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer. Sean Jenner is expected to join the holiday and caravan park operator as CEO from July. He’s been with Sweat for the past two years as head of marketing and boasts CUSTOMER LOYALTY IN THE TIME OF COVID-19 21 April, 2020 07:29. Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. And like pretty much every other aspect of marketing, they have taken a spanner to the face thanks to theCOVID-19 crisis.
WHY IS TEAM DEVELOPMENT IMPORTANT TO A LEADER? Effective leaders know, you’re only as good as the people you have around you. With this in mind, great leaders know that developing their team is an essential part of their role. While many leaders are aware of the notion of team development, it’s important to understand the core concepts that COTTON ON BRINGS IN CUSTOMER ANALYTICS TOOLS TO UPSCALE CX This was one of the key drivers for Cotton On to recently implement InMoment to consolidate all customer experience (CX) intelligence efforts across the organisation’s eight brands including Cotton On, Cotton On Body, Cotton On Kids, Factorie, T-bar, Rubi Shoes, Typo and Supré and multiple markets. The Cotton On Group currently has arounda
HOW RIP CURL'S NEW CX AND DATA CHIEF IS PLANNING HIS Scott told CMO the new role and team will actively partner across the Rip Curl business to drive improvements to the end-to-end experience off the back of significant growth in surfing and acceleration of ecommerce over the past 12 months. “Rip Curl historically was a wholesale business, which grew very rapidly into retail, then grew as quickly into a digital business. HOW SPORTSGIRL IS STRIVING TO RETAIN RELEVANCE WITH MODERN How Sportsgirl is striving to retain relevance with modern female consumers. National marketing leader explains the motivations behind the latest 'Be that girl' campaign, and the media, content and social investments required to retain the trust of 16-24 year old girls. It’s 70 years this year since Sportsgirl opened its doors inAustralia.
CMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.CMO MOMENTUM 2021
CMO Momentum is a thoughtful event giving CMOs, marketing professionals and business leaders the opportunity to explore what it takes to be a modern marketing chief. CMO Momentum is brought to you by CMO, owner of the CMO50 program, and first launched in PREDICTIONS: 10 CUSTOMER EXPERIENCE TRENDS FOR 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour. BIG4 HIRES FORMER SWEAT MARKETER AS CEO Nadia Cameron (CMO) 19 May, 2021 08:19. BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer. Sean Jenner is expected to join the holiday and caravan park operator as CEO from July. He’s been with Sweat for the past two years as head of marketing and boasts CUSTOMER LOYALTY IN THE TIME OF COVID-19 21 April, 2020 07:29. Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. And like pretty much every other aspect of marketing, they have taken a spanner to the face thanks to theCOVID-19 crisis.
WHY IS TEAM DEVELOPMENT IMPORTANT TO A LEADER? Effective leaders know, you’re only as good as the people you have around you. With this in mind, great leaders know that developing their team is an essential part of their role. While many leaders are aware of the notion of team development, it’s important to understand the core concepts that COTTON ON BRINGS IN CUSTOMER ANALYTICS TOOLS TO UPSCALE CX This was one of the key drivers for Cotton On to recently implement InMoment to consolidate all customer experience (CX) intelligence efforts across the organisation’s eight brands including Cotton On, Cotton On Body, Cotton On Kids, Factorie, T-bar, Rubi Shoes, Typo and Supré and multiple markets. The Cotton On Group currently has arounda
HOW RIP CURL'S NEW CX AND DATA CHIEF IS PLANNING HIS Scott told CMO the new role and team will actively partner across the Rip Curl business to drive improvements to the end-to-end experience off the back of significant growth in surfing and acceleration of ecommerce over the past 12 months. “Rip Curl historically was a wholesale business, which grew very rapidly into retail, then grew as quickly into a digital business. HOW SPORTSGIRL IS STRIVING TO RETAIN RELEVANCE WITH MODERN How Sportsgirl is striving to retain relevance with modern female consumers. National marketing leader explains the motivations behind the latest 'Be that girl' campaign, and the media, content and social investments required to retain the trust of 16-24 year old girls. It’s 70 years this year since Sportsgirl opened its doors inAustralia.
CMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing. CUSTOMER LOYALTY IN THE TIME OF COVID-19 21 April, 2020 07:29. Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. And like pretty much every other aspect of marketing, they have taken a spanner to the face thanks to theCOVID-19 crisis.
PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 Here, we pick 10 technologies that will provide both the driving force and toolkit for such engagement. 1. AR, VR and XR. Once distinct, augmented reality (AR), virtual reality (VR) and the catch-all of extended reality (XR) will play a larger role in marketing in 2021 as mixed reality as brands look to move into new realms to connectionwith customers.
HOW THIS B2B MARKETER IS EARNING HER ADAPTIVE MARKETING 1 day ago · How this B2B marketer is earning her adaptive marketing stripes. Recently promoted head of marketing for Nutanix A/NZ, Amber Watson, talks about the lessons in rapid pivoting during Covid and human-centred mindset driving her marketing strategy VIDEO CAMPAIGNS GRAB YOUNG SMALL-SCREEN AUDIENCES 1 day ago · Winning over generation Z has seen Afterpay, Samsung and Mars Wrigley populating Tik Tok, Snapchat and Twitch with video campaigns to support new product promotions. Life happens in five – seconds not minutes – for youth targeted by Mars Wrigley's latest collaboration with Twitch, the MENULOG: THE FOUR STEPS WE TOOK TO WIN OVER GEN Z Long before COVID-19 made it an essential service, Menulog faced a challenge. Australia’s original online multi-outlet food ordering service had come under pressure from well-funded arrivals such as Deliveroo, DoorDash and Uber Eats, which had connected better with GenZ consumers.
AUSTRALIAN-MADE PORSCHE APP OFFERS ONE-TOUCH PARKING A locally designed app that offers contactless off-street parking for Porsche drivers looks set to become the foundation for many more digital functions and part of the brand’s driving experience internationally. Integrated with Apple CarPlay, the Porsche Park app enables payment with driver’s B2B MARKETING NEWS, FEATURES, AND INTERVIEWS B2b Marketing. Leadership. How a data stalwart is rediscovering its sass. An irony of the data age is that while it is mostly B2C brands lauded for their data prowess, the companies supplying them with analytics tools tend to be B2B. COLES FUNDS MINI MBA FOR MARKETING TEAM The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice. To date, 130 Coles marketing staff have graduated and another 37 are still working on their obsession with customers. The Continuing FAST GROWTH SEES AUSSIE SAAS PROVIDER RECRUIT CMO, CRO Recruitment software vendor, JobAdder, has brought on a chief marketing officer as one of two new executive-level hires tasked with capitalising on its recent rapid growth. The company has recruited Taz Bareham as its marketing chief, as well as Michael Savanis as its chief revenue officerCMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing. PREDICTIONS: 10 CUSTOMER EXPERIENCE TRENDS FOR 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour. WHY IS TEAM DEVELOPMENT IMPORTANT TO A LEADER? Effective leaders know, you’re only as good as the people you have around you. With this in mind, great leaders know that developing their team is an essential part of their role. While many leaders are aware of the notion of team development, it’s important to understand the core concepts that 10 EPIC MARKETING CAMPAIGN FAILS PULLED AFTER PUBLIC 1. Pepsi’s Kendall Jenner political protest ad. Pepsi was forced to withdraw its highly controversial new global ad campaign featuring Kendall Jenner only days after release following public backlash for its video content. The audiovisual content clearly referenced protest imagery, while the model casually handed a police officer a soda. BIG4 HIRES FORMER SWEAT MARKETER AS CEO Nadia Cameron (CMO) 19 May, 2021 08:19. BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer. Sean Jenner is expected to join the holiday and caravan park operator as CEO from July. He’s been with Sweat for the past two years as head of marketing and boasts DIGITAL, CONSUMER DATA DOMINATE THIS YEAR'S FEDERAL BUDGET Industry associations and thought leaders have welcomed the Federal Government’s $1.2 billion investment into Australia’s digital economy as part of this year’s budget, as well as the emphasis on supporting women in the workforce, recognising both as mechanisms to sustaining Australia’s economic growth. HOW CANSTAR IS BUILDING OUT ITS CDP STRATEGY Building out a unified view of customers and creating increasingly personalised experiences is firmly in the sites of Australian finance and consumer products comparison website, Canstar, thanks to adoption of a customer data platform (CDP). Canstar group manager of research and strategic data, Mitch Watson, told CMO the journey to harnessing 10 EXAMPLES OF CUTTING-EDGE MARKETING TECH 10 examples of cutting-edge marketing tech. 11 Photos Nadia Cameron (CMO) CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns. CMO takes a look at 10 real-life examples of brands utilising newtechnologies
7 WAYS THE NORTH FACE IS USING DATA TO MAKE MARKETING MORE 7 ways The North Face is using data to make marketing more relevant. Outdoor products and apparel retailer talks about how it has reshaped its customer loyalty program and is tapping data insights to improve communications to customers. Outdoor products retailer, The North Face, has been on a quest to tap data insight and become more relevantCMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing. PREDICTIONS: 10 CUSTOMER EXPERIENCE TRENDS FOR 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour. WHY IS TEAM DEVELOPMENT IMPORTANT TO A LEADER? Effective leaders know, you’re only as good as the people you have around you. With this in mind, great leaders know that developing their team is an essential part of their role. While many leaders are aware of the notion of team development, it’s important to understand the core concepts that 10 EPIC MARKETING CAMPAIGN FAILS PULLED AFTER PUBLIC 1. Pepsi’s Kendall Jenner political protest ad. Pepsi was forced to withdraw its highly controversial new global ad campaign featuring Kendall Jenner only days after release following public backlash for its video content. The audiovisual content clearly referenced protest imagery, while the model casually handed a police officer a soda. BIG4 HIRES FORMER SWEAT MARKETER AS CEO Nadia Cameron (CMO) 19 May, 2021 08:19. BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer. Sean Jenner is expected to join the holiday and caravan park operator as CEO from July. He’s been with Sweat for the past two years as head of marketing and boasts DIGITAL, CONSUMER DATA DOMINATE THIS YEAR'S FEDERAL BUDGET Industry associations and thought leaders have welcomed the Federal Government’s $1.2 billion investment into Australia’s digital economy as part of this year’s budget, as well as the emphasis on supporting women in the workforce, recognising both as mechanisms to sustaining Australia’s economic growth. HOW CANSTAR IS BUILDING OUT ITS CDP STRATEGY Building out a unified view of customers and creating increasingly personalised experiences is firmly in the sites of Australian finance and consumer products comparison website, Canstar, thanks to adoption of a customer data platform (CDP). Canstar group manager of research and strategic data, Mitch Watson, told CMO the journey to harnessing 10 EXAMPLES OF CUTTING-EDGE MARKETING TECH 10 examples of cutting-edge marketing tech. 11 Photos Nadia Cameron (CMO) CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns. CMO takes a look at 10 real-life examples of brands utilising newtechnologies
7 WAYS THE NORTH FACE IS USING DATA TO MAKE MARKETING MORE 7 ways The North Face is using data to make marketing more relevant. Outdoor products and apparel retailer talks about how it has reshaped its customer loyalty program and is tapping data insights to improve communications to customers. Outdoor products retailer, The North Face, has been on a quest to tap data insight and become more relevant CMO50 2021 NOMINATIONS NOW OPEN! 1 day ago · CMO is delighted to officially open nominations for the CMO50 2021, our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.. Now in its seventh year, the CMO50 list celebrates those leading the marketing function who are demonstrating innovative, strategic thinking, driving businesschange and
AUSTRALIAN-MADE PORSCHE APP OFFERS ONE-TOUCH PARKING 20 hours ago · A locally designed app that offers contactless off-street parking for Porsche drivers looks set to become the foundation for many more digital functions and part of the brand’s driving experience internationally. Integrated with Apple CarPlay, the Porsche Park app enables payment with driver’s ARE SHOPPABLE LIVESTREAMS THE NEXT WAVE OF ECOMMERCE The pandemic has accelerated the shift to online shopping, and with it has come innovative ways retailers and brands are connecting with consumers. Livestreaming is one of the growing new ways consumers can shop in real time while watching live videos. Avionos digital HOW TO MANAGE SOCIAL MEDIA DURING COVID-19 Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop appropriate communication strategies to connect with customers. The Pew Research Center in the US reports in 2019 over half of adults turned to social media for their news. And in times of national and global emergencies, social media has a more important role than ever. MENULOG: THE FOUR STEPS WE TOOK TO WIN OVER GEN Z Long before COVID-19 made it an essential service, Menulog faced a challenge. Australia’s original online multi-outlet food ordering service had come under pressure from well-funded arrivals such as Deliveroo, DoorDash and Uber Eats, which had connected better with GenZ consumers.
RM WILLIAMS BRINGS ON DDB NZ CHIEF AS NEW CMO 1 day ago · RM Williams has brought on former DDB New Zealand managing director, Chris Willingham, as its new chief marketing officer. Willingham boasts of more than 25 years’ brand experience, largely working across agencies locally, regionally and internationally. He has spent the last two-and-a COLES FUNDS MINI MBA FOR MARKETING TEAM The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice. To date, 130 Coles marketing staff have graduated and another 37 are still working on their obsession with customers. The Continuing FAST GROWTH SEES AUSSIE SAAS PROVIDER RECRUIT CMO, CRO Recruitment software vendor, JobAdder, has brought on a chief marketing officer as one of two new executive-level hires tasked with capitalising on its recent rapid growth. The company has recruited Taz Bareham as its marketing chief, as well as Michael Savanis as its chief revenue officer WHY H&R BLOCK IS UPPING THE ANTE ON VOICE OF CUSTOMER Getting to the bottom of customer churn and finding new ways to lift customer performance have prompted H&R Block to invest in a fresh voice of customer (VoC) management platform and approach. H&R Block marketing and digital innovations director, Louise Cummins, told CMO the tax preparation and 10 EXAMPLES OF CUTTING-EDGE MARKETING TECH 10 examples of cutting-edge marketing tech. 11 Photos Nadia Cameron (CMO) CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns. CMO takes a look at 10 real-life examples of brands utilising newtechnologies
CMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing. PREDICTIONS: 10 CUSTOMER EXPERIENCE TRENDS FOR 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour. WHY IS TEAM DEVELOPMENT IMPORTANT TO A LEADER? Effective leaders know, you’re only as good as the people you have around you. With this in mind, great leaders know that developing their team is an essential part of their role. While many leaders are aware of the notion of team development, it’s important to understand the core concepts that 10 EPIC MARKETING CAMPAIGN FAILS PULLED AFTER PUBLIC 1. Pepsi’s Kendall Jenner political protest ad. Pepsi was forced to withdraw its highly controversial new global ad campaign featuring Kendall Jenner only days after release following public backlash for its video content. The audiovisual content clearly referenced protest imagery, while the model casually handed a police officer a soda. BIG4 HIRES FORMER SWEAT MARKETER AS CEO Nadia Cameron (CMO) 19 May, 2021 08:19. BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer. Sean Jenner is expected to join the holiday and caravan park operator as CEO from July. He’s been with Sweat for the past two years as head of marketing and boasts DIGITAL, CONSUMER DATA DOMINATE THIS YEAR'S FEDERAL BUDGET Industry associations and thought leaders have welcomed the Federal Government’s $1.2 billion investment into Australia’s digital economy as part of this year’s budget, as well as the emphasis on supporting women in the workforce, recognising both as mechanisms to sustaining Australia’s economic growth. HOW CANSTAR IS BUILDING OUT ITS CDP STRATEGY Building out a unified view of customers and creating increasingly personalised experiences is firmly in the sites of Australian finance and consumer products comparison website, Canstar, thanks to adoption of a customer data platform (CDP). Canstar group manager of research and strategic data, Mitch Watson, told CMO the journey to harnessing 10 EXAMPLES OF CUTTING-EDGE MARKETING TECH 10 examples of cutting-edge marketing tech. 11 Photos Nadia Cameron (CMO) CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns. CMO takes a look at 10 real-life examples of brands utilising newtechnologies
7 WAYS THE NORTH FACE IS USING DATA TO MAKE MARKETING MORE 7 ways The North Face is using data to make marketing more relevant. Outdoor products and apparel retailer talks about how it has reshaped its customer loyalty program and is tapping data insights to improve communications to customers. Outdoor products retailer, The North Face, has been on a quest to tap data insight and become more relevantCMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing. PREDICTIONS: 10 CUSTOMER EXPERIENCE TRENDS FOR 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour. WHY IS TEAM DEVELOPMENT IMPORTANT TO A LEADER? Effective leaders know, you’re only as good as the people you have around you. With this in mind, great leaders know that developing their team is an essential part of their role. While many leaders are aware of the notion of team development, it’s important to understand the core concepts that 10 EPIC MARKETING CAMPAIGN FAILS PULLED AFTER PUBLIC 1. Pepsi’s Kendall Jenner political protest ad. Pepsi was forced to withdraw its highly controversial new global ad campaign featuring Kendall Jenner only days after release following public backlash for its video content. The audiovisual content clearly referenced protest imagery, while the model casually handed a police officer a soda. BIG4 HIRES FORMER SWEAT MARKETER AS CEO Nadia Cameron (CMO) 19 May, 2021 08:19. BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer. Sean Jenner is expected to join the holiday and caravan park operator as CEO from July. He’s been with Sweat for the past two years as head of marketing and boasts DIGITAL, CONSUMER DATA DOMINATE THIS YEAR'S FEDERAL BUDGET Industry associations and thought leaders have welcomed the Federal Government’s $1.2 billion investment into Australia’s digital economy as part of this year’s budget, as well as the emphasis on supporting women in the workforce, recognising both as mechanisms to sustaining Australia’s economic growth. HOW CANSTAR IS BUILDING OUT ITS CDP STRATEGY Building out a unified view of customers and creating increasingly personalised experiences is firmly in the sites of Australian finance and consumer products comparison website, Canstar, thanks to adoption of a customer data platform (CDP). Canstar group manager of research and strategic data, Mitch Watson, told CMO the journey to harnessing 10 EXAMPLES OF CUTTING-EDGE MARKETING TECH 10 examples of cutting-edge marketing tech. 11 Photos Nadia Cameron (CMO) CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns. CMO takes a look at 10 real-life examples of brands utilising newtechnologies
7 WAYS THE NORTH FACE IS USING DATA TO MAKE MARKETING MORE 7 ways The North Face is using data to make marketing more relevant. Outdoor products and apparel retailer talks about how it has reshaped its customer loyalty program and is tapping data insights to improve communications to customers. Outdoor products retailer, The North Face, has been on a quest to tap data insight and become more relevant CMO50 2021 NOMINATIONS NOW OPEN! 1 day ago · CMO is delighted to officially open nominations for the CMO50 2021, our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.. Now in its seventh year, the CMO50 list celebrates those leading the marketing function who are demonstrating innovative, strategic thinking, driving businesschange and
AUSTRALIAN-MADE PORSCHE APP OFFERS ONE-TOUCH PARKING 13 hours ago · A locally designed app that offers contactless off-street parking for Porsche drivers looks set to become the foundation for many more digital functions and part of the brand’s driving experience internationally. Integrated with Apple CarPlay, the Porsche Park app enables payment with driver’s ARE SHOPPABLE LIVESTREAMS THE NEXT WAVE OF ECOMMERCE The pandemic has accelerated the shift to online shopping, and with it has come innovative ways retailers and brands are connecting with consumers. Livestreaming is one of the growing new ways consumers can shop in real time while watching live videos. Avionos digital HOW TO MANAGE SOCIAL MEDIA DURING COVID-19 Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop appropriate communication strategies to connect with customers. The Pew Research Center in the US reports in 2019 over half of adults turned to social media for their news. And in times of national and global emergencies, social media has a more important role than ever. MENULOG: THE FOUR STEPS WE TOOK TO WIN OVER GEN Z 1 day ago · Long before COVID-19 made it an essential service, Menulog faced a challenge. Australia’s original online multi-outlet food ordering service had come under pressure from well-funded arrivals such as Deliveroo, DoorDash and Uber Eats, which had connected better with Gen Z consumers. RM WILLIAMS BRINGS ON DDB NZ CHIEF AS NEW CMO 1 day ago · RM Williams has brought on former DDB New Zealand managing director, Chris Willingham, as its new chief marketing officer. Willingham boasts of more than 25 years’ brand experience, largely working across agencies locally, regionally and internationally. He has spent the last two-and-a COLES FUNDS MINI MBA FOR MARKETING TEAM The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice. To date, 130 Coles marketing staff have graduated and another 37 are still working on their obsession with customers. The Continuing FAST GROWTH SEES AUSSIE SAAS PROVIDER RECRUIT CMO, CRO Recruitment software vendor, JobAdder, has brought on a chief marketing officer as one of two new executive-level hires tasked with capitalising on its recent rapid growth. The company has recruited Taz Bareham as its marketing chief, as well as Michael Savanis as its chief revenue officer WHY H&R BLOCK IS UPPING THE ANTE ON VOICE OF CUSTOMER Getting to the bottom of customer churn and finding new ways to lift customer performance have prompted H&R Block to invest in a fresh voice of customer (VoC) management platform and approach. H&R Block marketing and digital innovations director, Louise Cummins, told CMO the tax preparation and 10 EXAMPLES OF CUTTING-EDGE MARKETING TECH 10 examples of cutting-edge marketing tech. 11 Photos Nadia Cameron (CMO) CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns. CMO takes a look at 10 real-life examples of brands utilising newtechnologies
CMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.CMO MOMENTUM 2021
CMO Momentum is a thoughtful event giving CMOs, marketing professionals and business leaders the opportunity to explore what it takes to be a modern marketing chief. CMO Momentum is brought to you by CMO, owner of the CMO50 program, and first launched in TARGET'S NEW CMO HAS HER SIGHTS SET ON BRAND RENEWAL White is replacing Mark Verbrugge, who is now moving into an operational general management position. The role was previously held by former Target marketing director, Kenton Elliot, who left 18 months ago.. White told CMO her top-line priorities for 2021 centre around rebuilding the brand’s position with Australian consumers. The 94-year-old brand, which is part of the Wesfarmers PREDICTIONS: 10 CUSTOMER EXPERIENCE TRENDS FOR 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour. BIG4 HIRES FORMER SWEAT MARKETER AS CEO Nadia Cameron (CMO) 19 May, 2021 08:19. BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer. Sean Jenner is expected to join the holiday and caravan park operator as CEO from July. He’s been with Sweat for the past two years as head of marketing and boasts CUSTOMER LOYALTY IN THE TIME OF COVID-19 21 April, 2020 07:29. Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. And like pretty much every other aspect of marketing, they have taken a spanner to the face thanks to theCOVID-19 crisis.
WHY IS TEAM DEVELOPMENT IMPORTANT TO A LEADER? Effective leaders know, you’re only as good as the people you have around you. With this in mind, great leaders know that developing their team is an essential part of their role. While many leaders are aware of the notion of team development, it’s important to understand the core concepts that HOW SPORTSGIRL IS STRIVING TO RETAIN RELEVANCE WITH MODERN How Sportsgirl is striving to retain relevance with modern female consumers. National marketing leader explains the motivations behind the latest 'Be that girl' campaign, and the media, content and social investments required to retain the trust of 16-24 year old girls. It’s 70 years this year since Sportsgirl opened its doors inAustralia.
LIFELINE LAUNCHES CHATBOT TO BETTER SUPPORT MENTAL HEALTH The not-for-profit this week launched the #BeALifeline Twitter Direct Message (DM) chatbot, in order to help family and friends better support loved ones who are going through a tough time. The chatbot makes Lifeline’s resources easily discoverable and acts as a touchpoint for primary caregivers to discreetly request support intimes of need.
CMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.CMO MOMENTUM 2021
CMO Momentum is a thoughtful event giving CMOs, marketing professionals and business leaders the opportunity to explore what it takes to be a modern marketing chief. CMO Momentum is brought to you by CMO, owner of the CMO50 program, and first launched in TARGET'S NEW CMO HAS HER SIGHTS SET ON BRAND RENEWAL White is replacing Mark Verbrugge, who is now moving into an operational general management position. The role was previously held by former Target marketing director, Kenton Elliot, who left 18 months ago.. White told CMO her top-line priorities for 2021 centre around rebuilding the brand’s position with Australian consumers. The 94-year-old brand, which is part of the Wesfarmers PREDICTIONS: 10 CUSTOMER EXPERIENCE TRENDS FOR 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour. BIG4 HIRES FORMER SWEAT MARKETER AS CEO Nadia Cameron (CMO) 19 May, 2021 08:19. BIG4 Holiday Parks has hired the former marketing leader for digital health and fitness business, Sweat, as its new chief executive officer. Sean Jenner is expected to join the holiday and caravan park operator as CEO from July. He’s been with Sweat for the past two years as head of marketing and boasts CUSTOMER LOYALTY IN THE TIME OF COVID-19 21 April, 2020 07:29. Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. And like pretty much every other aspect of marketing, they have taken a spanner to the face thanks to theCOVID-19 crisis.
WHY IS TEAM DEVELOPMENT IMPORTANT TO A LEADER? Effective leaders know, you’re only as good as the people you have around you. With this in mind, great leaders know that developing their team is an essential part of their role. While many leaders are aware of the notion of team development, it’s important to understand the core concepts that HOW SPORTSGIRL IS STRIVING TO RETAIN RELEVANCE WITH MODERN How Sportsgirl is striving to retain relevance with modern female consumers. National marketing leader explains the motivations behind the latest 'Be that girl' campaign, and the media, content and social investments required to retain the trust of 16-24 year old girls. It’s 70 years this year since Sportsgirl opened its doors inAustralia.
LIFELINE LAUNCHES CHATBOT TO BETTER SUPPORT MENTAL HEALTH The not-for-profit this week launched the #BeALifeline Twitter Direct Message (DM) chatbot, in order to help family and friends better support loved ones who are going through a tough time. The chatbot makes Lifeline’s resources easily discoverable and acts as a touchpoint for primary caregivers to discreetly request support intimes of need.
CMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing. CMO50 2021 NOMINATIONS NOW OPEN! 8 hours ago · CMO is delighted to officially open nominations for the CMO50 2021, our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.. Now in its seventh year, the CMO50 list celebrates those leading the marketing function who are demonstrating innovative, strategic thinking, driving businesschange and
PREDICTIONS: 10 TECHNOLOGY TRENDS IN MARKETING FOR 2021 Here, we pick 10 technologies that will provide both the driving force and toolkit for such engagement. 1. AR, VR and XR. Once distinct, augmented reality (AR), virtual reality (VR) and the catch-all of extended reality (XR) will play a larger role in marketing in 2021 as mixed reality as brands look to move into new realms to connectionwith customers.
MENULOG: THE FOUR STEPS WE TOOK TO WIN OVER GEN Z 15 hours ago · Long before COVID-19 made it an essential service, Menulog faced a challenge. Australia’s original online multi-outlet food ordering service had come under pressure from well-funded arrivals such as Deliveroo, DoorDash and Uber Eats, which had connected better with Gen Z consumers. COLES FUNDS MINI MBA FOR MARKETING TEAM 1 day ago · The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice. To date, 130 Coles marketing staff have graduated and another 37 are still working on their obsession with customers. The Continuing RM WILLIAMS BRINGS ON DDB NZ CHIEF AS NEW CMO 13 hours ago · RM Williams has brought on former DDB New Zealand managing director, Chris Willingham, as its new chief marketing officer. Willingham boasts of more than 25 years’ brand experience, largely working across agencies locally, regionally and internationally. He has spent the last two-and-a-half years FAST GROWTH SEES AUSSIE SAAS PROVIDER RECRUIT CMO, CRO 1 day ago · Recruitment software vendor, JobAdder, has brought on a chief marketing officer as one of two new executive-level hires tasked with capitalising on its recent rapid growth. The company has recruited Taz Bareham as its marketing chief, as well as Michael Savanis as its chief revenue officer EQUIFAX RECRUITS FIRST AUSSIE CHIEF MARKETING OFFICER “Equifax has been best known in its role as a credit bureau, however we’re much more than that. It is a misconception we are certainly shedding,” Millard told CMO.. “As a global data, analytics and technology company, we help people live their financial best WHY H&R BLOCK IS UPPING THE ANTE ON VOICE OF CUSTOMER 1 day ago · Getting to the bottom of customer churn and finding new ways to lift customer performance have prompted H&R Block to invest in a fresh voice of customer (VoC) management platform and approach. H&R Block marketing and digital innovations director, Louise Cummins, told CMO the tax preparation and THE PARTNERSHIP CHANNEL PROVES A VITAL MECHANISM FOR 10 hours ago · Marketers who fully embrace partnership laud the channel for its efficacy, yet for some others, limited transparency within partnership arrangements has made it difficult to judge the true effectiveness of these programs. This problem of accountability has been further compounded byCMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.CMO MOMENTUM 2021
CMO Momentum is a thoughtful event giving CMOs, marketing professionals and business leaders the opportunity to explore what it takes to be a modern marketing chief. CMO Momentum is brought to you by CMO, owner of the CMO50 program, and first launched in TARGET'S NEW CMO HAS HER SIGHTS SET ON BRAND RENEWAL White is replacing Mark Verbrugge, who is now moving into an operational general management position. The role was previously held by former Target marketing director, Kenton Elliot, who left 18 months ago.. White told CMO her top-line priorities for 2021 centre around rebuilding the brand’s position with Australian consumers. The 94-year-old brand, which is part of the Wesfarmers B2B MARKETING NEWS, FEATURES, AND INTERVIEWS Marketing leaders in Australia and the wider Asia-Pacific region rate growth through new offerings as a higher priority than their peers in other regions, according to Forrester SiriusDecisions’ latest global B2B CMO study, which includes North America and Europe, the Middle East and Africa (EMEA). Leadership. 10 EPIC MARKETING CAMPAIGN FAILS PULLED AFTER PUBLIC 1. Pepsi’s Kendall Jenner political protest ad. Pepsi was forced to withdraw its highly controversial new global ad campaign featuring Kendall Jenner only days after release following public backlash for its video content. The audiovisual content clearly referenced protest imagery, while the model casually handed a police officer a soda. COTTON ON BRINGS IN CUSTOMER ANALYTICS TOOLS TO UPSCALE CX This was one of the key drivers for Cotton On to recently implement InMoment to consolidate all customer experience (CX) intelligence efforts across the organisation’s eight brands including Cotton On, Cotton On Body, Cotton On Kids, Factorie, T-bar, Rubi Shoes, Typo and Supré and multiple markets. The Cotton On Group currently has arounda
NEARMAP TAKES ITS MARKETING, AND PRODUCTS, GLOBAL The new CMO of Nearmap, Harvey Sanchez, has got a big job to do. But then, Nearmap itself could be said to have the biggest job of all, given to date it has performed analysis on over one million square kilometres of imagery across Australia and the US, which constitutes about 80 million properties, and is performing more every day. 5 EPIC FAILS BRANDS MAKE WITH USER-GENERATED CONTENT Azadeh Williams (CMO) 07 September, 2016 07:31. User-generated content can be a powerful way to build customer engagement and loyalty, but one wrong move can cause significant harm to a brand’s reputation and the business bottom line. We talk to marketing leaders, brand consultants and industry experts to uncover the fatal mistakes brands LIFELINE LAUNCHES CHATBOT TO BETTER SUPPORT MENTAL HEALTH The not-for-profit this week launched the #BeALifeline Twitter Direct Message (DM) chatbot, in order to help family and friends better support loved ones who are going through a tough time. The chatbot makes Lifeline’s resources easily discoverable and acts as a touchpoint for primary caregivers to discreetly request support intimes of need.
HOW SPORTSGIRL IS STRIVING TO RETAIN RELEVANCE WITH MODERN How Sportsgirl is striving to retain relevance with modern female consumers. National marketing leader explains the motivations behind the latest 'Be that girl' campaign, and the media, content and social investments required to retain the trust of 16-24 year old girls. It’s 70 years this year since Sportsgirl opened its doors inAustralia.
CMO AUSTRALIA
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.CMO MOMENTUM 2021
CMO Momentum is a thoughtful event giving CMOs, marketing professionals and business leaders the opportunity to explore what it takes to be a modern marketing chief. CMO Momentum is brought to you by CMO, owner of the CMO50 program, and first launched in TARGET'S NEW CMO HAS HER SIGHTS SET ON BRAND RENEWAL White is replacing Mark Verbrugge, who is now moving into an operational general management position. The role was previously held by former Target marketing director, Kenton Elliot, who left 18 months ago.. White told CMO her top-line priorities for 2021 centre around rebuilding the brand’s position with Australian consumers. The 94-year-old brand, which is part of the Wesfarmers B2B MARKETING NEWS, FEATURES, AND INTERVIEWS Marketing leaders in Australia and the wider Asia-Pacific region rate growth through new offerings as a higher priority than their peers in other regions, according to Forrester SiriusDecisions’ latest global B2B CMO study, which includes North America and Europe, the Middle East and Africa (EMEA). Leadership. 10 EPIC MARKETING CAMPAIGN FAILS PULLED AFTER PUBLIC 1. Pepsi’s Kendall Jenner political protest ad. Pepsi was forced to withdraw its highly controversial new global ad campaign featuring Kendall Jenner only days after release following public backlash for its video content. The audiovisual content clearly referenced protest imagery, while the model casually handed a police officer a soda. COTTON ON BRINGS IN CUSTOMER ANALYTICS TOOLS TO UPSCALE CX This was one of the key drivers for Cotton On to recently implement InMoment to consolidate all customer experience (CX) intelligence efforts across the organisation’s eight brands including Cotton On, Cotton On Body, Cotton On Kids, Factorie, T-bar, Rubi Shoes, Typo and Supré and multiple markets. The Cotton On Group currently has arounda
NEARMAP TAKES ITS MARKETING, AND PRODUCTS, GLOBAL The new CMO of Nearmap, Harvey Sanchez, has got a big job to do. But then, Nearmap itself could be said to have the biggest job of all, given to date it has performed analysis on over one million square kilometres of imagery across Australia and the US, which constitutes about 80 million properties, and is performing more every day. 5 EPIC FAILS BRANDS MAKE WITH USER-GENERATED CONTENT Azadeh Williams (CMO) 07 September, 2016 07:31. User-generated content can be a powerful way to build customer engagement and loyalty, but one wrong move can cause significant harm to a brand’s reputation and the business bottom line. We talk to marketing leaders, brand consultants and industry experts to uncover the fatal mistakes brands LIFELINE LAUNCHES CHATBOT TO BETTER SUPPORT MENTAL HEALTH The not-for-profit this week launched the #BeALifeline Twitter Direct Message (DM) chatbot, in order to help family and friends better support loved ones who are going through a tough time. The chatbot makes Lifeline’s resources easily discoverable and acts as a touchpoint for primary caregivers to discreetly request support intimes of need.
HOW SPORTSGIRL IS STRIVING TO RETAIN RELEVANCE WITH MODERN How Sportsgirl is striving to retain relevance with modern female consumers. National marketing leader explains the motivations behind the latest 'Be that girl' campaign, and the media, content and social investments required to retain the trust of 16-24 year old girls. It’s 70 years this year since Sportsgirl opened its doors inAustralia.
BINGE CMO TO HEAD UP MARKETING AND GROWTH FOR PARAMOUNT+ Louise Crompton has switched Binge for the ViacomCBS network and is to head up marketing for its new-look subscriber-based media streaming service, Paramount+. A company spokesperson confirmed Crompton has joined the Paramount+ team as regional VP marketing and growth. Crompton has spent the COLES FUNDS MINI MBA FOR MARKETING TEAM 3 hours ago · The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice. To date, 130 Coles marketing staff have graduated and another 37 are still working on their obsession with customers. The Continuing FAST GROWTH SEES AUSSIE SAAS PROVIDER RECRUIT CMO, CRO 13 hours ago · Recruitment software vendor, JobAdder, has brought on a chief marketing officer as one of two new executive-level hires tasked with capitalising on its recent rapid growth. The company has recruited Taz Bareham as its marketing chief, as well as Michael Savanis as its chief revenue officer EQUIFAX RECRUITS FIRST AUSSIE CHIEF MARKETING OFFICER 1 day ago · “Equifax has been best known in its role as a credit bureau, however we’re much more than that. It is a misconception we are certainly shedding,” Millard told CMO.. “As a global data, analytics and technology company, we help people live their financialbest
AANA APPOINTS INTERIM CEO 5 hours ago · The Australian Association of National Advertisers (AANA) has confirmed former CEO of Free TV Australia, Julie Flynn, as its new interim CEO. The news comes two weeks after former AANA CEO, John Broome, stepped down from the position after a four-year term. In a statement, AANA chair, Martin Brown, said the board was thrilled to have someone of Flynn’s calibrate to step in and lead the WHY H&R BLOCK IS UPPING THE ANTE ON VOICE OF CUSTOMER 13 hours ago · Getting to the bottom of customer churn and finding new ways to lift customer performance have prompted H&R Block to invest in a fresh voice of customer (VoC) management platform and approach. H&R Block marketing and digital innovations director, Louise Cummins, told CMO the tax preparation and HOW MYCAR IS BUILDING BRAND TRUST 11 hours ago · Two years on from its rebrand as mycar, the auto services company formerly known as Kmart Tyre and Auto Service is celebrating its growing network, evolving omnichannel customer experience and efforts to buck too-frequent impression of auto services as untrustworthy. Adam Pay, the managing director QUEENSLAND MARKETPLACE BRINGS ON FIRST CEO, MARKETING 1 day ago · Queensland retail marketplace and payment provider, Gimmie, has brought on a new CEO and its first head of marketing as it launches into the Australian market. The startup has appointed former Rugby Australia chief operating officer and marketing and commercial leader for the 2018 Commonwealth THE REJECT SHOP RECUITS MARKETER TO BOARD; CITES ONGOING The Reject Shop has brought on experienced marketing leader, Margaret Zabel, as a non-executive director, noting her lineage in customer-centred transformation, brand strategy and innovation. Zabel has more than 20 years of senior executive experience working acrossbrands in
SMI: AUSSIE AD SPEND ON TRACK FOR GROWTH THIS FINANCIAL Fresh SMI Australian advertising figures show record 39.7 per cent ad spend growth during April and put the industry on track to report growth this financial year. According to the April figures, ad demand soared 39.7 per cent year-on-year to $584.4 million. SMI said initial figures for May show* Insights:
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HOW AQUILA IS REBRANDING FOR THE CASUAL BLOKE While Aquila had focused on creating the polished content on its high-end products, it had missed the mark with the middle tier and more casual products CMO INTERVIEW: BUILDING CONSUMER CREDIT AND INSIGHT AT CITI Head of consumer sales and marketing shares how this banking provider is riding the waves of significant financial services change THE CMO50 2019 IS REVEALED Nine of this year's top 10 CMO50 previously recognised as Australia's most innovative and effective marketing leaders* Brand strategy
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* Is the banner ad still relevant? * CMO50 honouree takes up US role * How Aquila is rebranding for the casual bloke * Study: Consumers want to direct message with brands * Fast food campaigns and stunts dominate this year's ADMA AC&E andAMY Awards winners
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WHAT 15 YEARS OF EMOTIONAL INTELLIGENCE TOLD US ABOUT YOUTH MEDIAAUDIENCES
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.Stephanie Winkler
WHY EFFICIENCY AND EFFECTIVENESS ARE OPPOSING FORCES IN A MARKETINGTUG OF WAR
I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver ...Nickie Scriven
AUGMENTED REALITY: WHAT’S BEHIND THE MARKETING INDUSTRY’S FAILUREOF IMAGINATION?
Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to ...Gil Fewster
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CMO INTERVIEW: WHAT MARK REINKE IS DOING TO BUILD NEWS CORP'S CONSUMERBUSINESS
Former Suncorp chief marketing and customer experience officer shares how he's tackling customer building at one of Australia's biggestmedia companies
5 FASCINATING FACTS ABOUT THE CMO50 2019 We present highlight statistics from our CMO50 of Australia's most innovative and effective marketing leaders THE PROS AND CONS OF SELF-SERVICE CX A wider array of automation and AI-powered technologies is opening up more self-service customer experience capability. We explore whether this is a good or bad thing for brands LOYALTY PROGRAMS RESPOND TO ACCC DRAFT REPORT The ACCC Customer Loyalty Schemes draft report highlighted a number ofconcerns
WHAT ADVERTISERS REALLY NEED TO KNOW ABOUT DEEP LEARNINGCRITEO
Criteo is the advertising platform for the open Internet, delivering effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. HOW KRISPY KREME REVITALISED ITS BRAND IN A SATURATED MARKET Business focused on the love of the brand, rather than driving sales SEAFOLLY CMO ON EMBRACING MORE INCLUSIVE MARKETING Brand purpose, inclusivity and diversity are all pointing to the same thing: Brands must narrow the gap between reality and brand positioning, says Seafolly's marketing leader CMO PROFILE: WHAT NAB'S MARKETING AND CX CHIEF IS DOING TO BUILDCUSTOMER CULTURE
Suzana Ristevski shares how the financial services institution is rebuilding customer credentials post Royal Commission USING EMERGING TECHNOLOGIES FOR BETTER CX Technology such as artificial intelligence, augmented reality and virtual reality is at our fingertips to facilitate better CX, if we can identify the right uses cases HOW NATIONAL TILES USED DIGITAL PERSONALISATION TO DELIVER 15 PER CENTOF REVENUE ONLINE
Higher retail average sale orders plus strong engagement are just some of the big wins from the Australian tile retailer's efforts to embrace a personalisation and digital marketing strategy ZERO PARTY DATA: WHAT ON EARTH IS IT AND WHY DO MARKETERS NEED IT? Just what marketers need - another buzzword. CMO takes a look at exactly what Zero party data is CAN YOUR BUSINESS SURVIVE WITHOUT A CUSTOMER LOYALTY PROGRAM? As Amazon Prime continues its march to dominate the loyalty landscape, the question of paid customer loyalty programs - or even a program at all - is taking centre stage CHIEF GROWTH OFFICER: THE NEW CMO EXECUTIVE FRONTIER? Should chief marketing officers be looking to rebrand to the increasingly popular title, chief growth officer, or is it a bad move?We investigate
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* Is the banner ad still relevant? * How Aquila is rebranding for the casual bloke * Study: What will customer experience look like in 2030? * Fast food campaigns and stunts dominate this year's ADMA AC&E andAMY Awards winners
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WHAT 15 YEARS OF EMOTIONAL INTELLIGENCE TOLD US ABOUT YOUTH MEDIAAUDIENCES
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.STEPHANIE WINKLER
Head of insights, VICE Asia-Pacific WHY EFFICIENCY AND EFFECTIVENESS ARE OPPOSING FORCES IN A MARKETINGTUG OF WAR
I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.NICKIE SCRIVEN
CEO, Zenith
AUGMENTED REALITY: WHAT’S BEHIND THE MARKETING INDUSTRY’S FAILUREOF IMAGINATION?
Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes GilFewster.
GIL FEWSTER
Creative technologist, The Royals This is a unique experience! Will be interesting to talk to theirmanagers.
Joyce Harris
HOW KRISPY KREME REVITALISED ITS BRAND IN A SATURATED MARKETRead more
I feel bad for them. It's a shame they are closed now. What do youthink about it?
Lisa Deleon
DICK SMITH STORES SET TO ALL CLOSE BY 30 APRILRead more
great case study, content has always proved to be an integral part of making a brand, now social media marketing is also one tool that ca...Govind Dadhich
HOW A BRAND FACELIFT AND CONTENT STRATEGY TURNED REAL ESTATE SOFTWARE,ROCKEND, AROUND
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Why it's important for me to know that? I don't get it, sorry.James Fogle
7 THINGS YOU NEED TO KNOW ABOUT FACEBOOK'S MOOD EXPERIMENTRead more
Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.GraphicDesi...
Govind Dadhich
IMAGE INTELLIGENCE:10 MUST-SEE INFOGRAPHICS FOR MARKETERSRead more
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GETTING INTIMATE WITH CX BONUS EPISODE: LOUISE EYRES ON SHOWINGCUSTOMER CENTRICITY
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.* 03 October 2017
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