Are you over 18 and want to see adult content?
More Annotations
A complete backup of seadoosportboats.com
Are you over 18 and want to see adult content?
A complete backup of opengolfclub.com
Are you over 18 and want to see adult content?
A complete backup of hiltonheadmonthly.com
Are you over 18 and want to see adult content?
A complete backup of acorianooriental.pt
Are you over 18 and want to see adult content?
A complete backup of neighborcare.org
Are you over 18 and want to see adult content?
A complete backup of muscularmustangs.com
Are you over 18 and want to see adult content?
A complete backup of bestbritishwriter.com
Are you over 18 and want to see adult content?
Favourite Annotations
A complete backup of edvoyleshyundai.com
Are you over 18 and want to see adult content?
A complete backup of evergreendirect.org
Are you over 18 and want to see adult content?
A complete backup of underwateraudio.com
Are you over 18 and want to see adult content?
A complete backup of argentores.org.ar
Are you over 18 and want to see adult content?
A complete backup of bossrevolution.com
Are you over 18 and want to see adult content?
Text
Clearance Services.
CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows. COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references toNOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
SUPERS TEST CARD
Legal supers text size Is your ad’s small print big enough? Check with our test card. If you are creating an advert that includes superimposed text — often called legal supers or small print — it’s important the text is large enough to be read clearly onscreen.
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows. COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references toNOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
SUPERS TEST CARD
Legal supers text size Is your ad’s small print big enough? Check with our test card. If you are creating an advert that includes superimposed text — often called legal supers or small print — it’s important the text is large enough to be read clearly onscreen.
WHAT IS CLEARCAST?
Introducing Clearcast. Great adverts stay with you. They may only run for a few seconds, but during that time they connect with your emotions in a lasting manner. We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them againstthe
CONTACT US — EMAIL, TELEPHONE, ADDRESS AND CAREERS When to contact us . Answers to many common queries can be found by searching our Knowledge Base, which covers everything from how the clearance process works to our Notes of Guidance on the BCAP code.. Our office hours are Monday-Friday 9am – 6pm. If you need to speak to a member of our copy clearance team, please note that all copy clearance staff take part in a daily meeting. This usually CLAIMS VERIFICATION SERVICES FOR BROADCAST ADS Make sure claims in your broadcast ads meet the BCAP code and can be properly substantiated. We check and clear claims for TV and video ondemand services.
PRODUCTS - WWW.CLEARCAST.CO.UK The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in! Cost: £199 (or £299 if booked together with Masterclass: Claims & Substantiation as part of the Masterclass Combo) plus VAT. Book below, or email training@clearcast.co.uk to book viainvoice.
AD COPY CLEARANCE SERVICES FOR BROADCAST ADS Copy clearance is our core service. It’s why we were created and it’s what we do for most of our clients. All that experience and expertise means our copy clearance services can help you bring ads to air quickly and effectively. From initial script feedback and approval (it helps avoid unexpected surprises later) through to final clearanceCLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script. MEET THE CONSULTANTS Meet our consultants Get together with our expert advertising consultants. The BCAP Code governing broadcast advertising in the UK covers an enormous range of sectors, including specific regulations on everything from food and drink to gambling, politics and religion.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters.SUPERS TEST CARD
Legal supers text size Is your ad’s small print big enough? Check with our test card. If you are creating an advert that includes superimposed text — often called legal supers or small print — it’s important the text is large enough to be read clearly onscreen.
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems. SOCIAL DISTANCING IN ADS 'AT THIS TIME' Social distancing in ads ‘at this time’. We know getting your ads right during these unique times can be a challenge. The Advertising Standards Authority (ASA) has published some guidance about Covid-19 related advertising back in March, but there isn’t anyCLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems. SOCIAL DISTANCING IN ADS 'AT THIS TIME' Social distancing in ads ‘at this time’. We know getting your ads right during these unique times can be a challenge. The Advertising Standards Authority (ASA) has published some guidance about Covid-19 related advertising back in March, but there isn’t anyCLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
WHAT IS CLEARCAST?
Introducing Clearcast. Great adverts stay with you. They may only run for a few seconds, but during that time they connect with your emotions in a lasting manner. We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them againstthe
WHAT WE DO — OUR SERVICES AND APPS uk & international clearance. A range of services to get ads of all types cleared for broadcast in the UK and internationally. We’ll work with you to check scripts, approve final ads and even provide tailored clearance services to meet your exact needs. CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows. CLAIMS VERIFICATION SERVICES FOR BROADCAST ADS Make sure claims in your broadcast ads meet the BCAP code and can be properly substantiated. We check and clear claims for TV and video ondemand services.
CLEARCAST TRAINING PROGRAMME Clearcast Training Programme. Our training provides all the knowledge you need to get ads from script to screen smoothly. We offer a range of virtual and in-person (where possible) courses to help agencies, advertisers and broadcasters of all experience levels get great ads on air and keep them there.CLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references toVEGAN CLAIMS IN ADS
We’ll now be asking agencies and advertisers making the ‘vegan’ claim to complete a confirmation letter. In some cases, we may ask an independent, specialist, consultant to review the evidence against this checklist. Like any assessment from a consultant, this process may require additional time and substantiation.ALCOHOL - CLEARCAST
Alcoholic drinks are defined as those containing at least 0.5% alcohol; for the purposes of this Code low-alcohol drinks are defined as drinks containing between 0.5% and 1.2% alcohol. Where stated, exceptions are made for low-alcohol drinks. But, if an ad for a low-alcohol drink could be considered to promote a stronger alcoholicdrink or if
SUPERS GENERAL
Legal Supers - Our helpful tools. "Supers" is the term applied to text superimposed onto ads to provide additional information, usually because it is required to be there for legal or regulatory purposes (the "small print" or "legal text"). Following research by the Advertising Standards Authority (ASA), In November 2018 The BroadcastCommittee
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows. COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.PRIVACY POLICY
About us . This website www.clearcast.co.uk (the “Website”) is operated by Clearcast Limited (“Clearcast“, also referred to in this privacy notice as “we“, “us” and “our“), a private limited company registered in England and Wales (registered number 06290241) and having its registered office at 4 Roger Street, 2nd Floor, London, WC1N 2JX. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters. RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
JOB TITLE: EXECUTIVE ASSISTANT TO THE MANAGING DIRECTOR JOB DESCRIPTION Job Title: Executive Assistant to the Managing Director Responsible to: Managing Director Organisational Context Clearcast is a television advertising services company owned by commercial television broadcasters. AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows. COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.PRIVACY POLICY
About us . This website www.clearcast.co.uk (the “Website”) is operated by Clearcast Limited (“Clearcast“, also referred to in this privacy notice as “we“, “us” and “our“), a private limited company registered in England and Wales (registered number 06290241) and having its registered office at 4 Roger Street, 2nd Floor, London, WC1N 2JX. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters. RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
JOB TITLE: EXECUTIVE ASSISTANT TO THE MANAGING DIRECTOR JOB DESCRIPTION Job Title: Executive Assistant to the Managing Director Responsible to: Managing Director Organisational Context Clearcast is a television advertising services company owned by commercial television broadcasters. WHAT WE DO — OUR SERVICES AND APPS uk & international clearance. A range of services to get ads of all types cleared for broadcast in the UK and internationally. We’ll work with you to check scripts, approve final ads and even provide tailored clearance services to meet your exact needs.WHAT IS CLEARCAST?
Introducing Clearcast. Great adverts stay with you. They may only run for a few seconds, but during that time they connect with your emotions in a lasting manner. We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them againstthe
CONTACT US — EMAIL, TELEPHONE, ADDRESS AND CAREERS When to contact us . Answers to many common queries can be found by searching our Knowledge Base, which covers everything from how the clearance process works to our Notes of Guidance on the BCAP code.. Our office hours are Monday-Friday 9am – 6pm. If you need to speak to a member of our copy clearance team, please note that all copy clearance staff take part in a daily meeting. This usually CLAIMS VERIFICATION SERVICES FOR BROADCAST ADS Make sure claims in your broadcast ads meet the BCAP code and can be properly substantiated. We check and clear claims for TV and video ondemand services.
PRODUCTS - WWW.CLEARCAST.CO.UK The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in! Cost: £199 (or £299 if booked together with Masterclass: Claims & Substantiation as part of the Masterclass Combo) plus VAT. Book below, or email training@clearcast.co.uk to book viainvoice.
YOUR ACCOUNT
You must be logged in to use this page. Please use the form below to log in to your account.CLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script.VACUUM CLEANERS
Dr. Eric Michael Brown Dr Eric Michael Brown is the Director and Chief Executive of Cleaning Research International Ltd. He has an honours degree in Textile Chemistry, a Masters degree in Textile Technology, and a Doctorate in Textile Technology, all from the University ofLeeds.
ALCOHOL - CLEARCAST
Alcoholic drinks are defined as those containing at least 0.5% alcohol; for the purposes of this Code low-alcohol drinks are defined as drinks containing between 0.5% and 1.2% alcohol. Where stated, exceptions are made for low-alcohol drinks. But, if an ad for a low-alcohol drink could be considered to promote a stronger alcoholicdrink or if
SUPERS GENERAL
Legal Supers - Our helpful tools. "Supers" is the term applied to text superimposed onto ads to provide additional information, usually because it is required to be there for legal or regulatory purposes (the "small print" or "legal text"). Following research by the Advertising Standards Authority (ASA), In November 2018 The BroadcastCommittee
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows. COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.PRIVACY POLICY
About us . This website www.clearcast.co.uk (the “Website”) is operated by Clearcast Limited (“Clearcast“, also referred to in this privacy notice as “we“, “us” and “our“), a private limited company registered in England and Wales (registered number 06290241) and having its registered office at 4 Roger Street, 2nd Floor, London, WC1N 2JX. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
JOB TITLE: EXECUTIVE ASSISTANT TO THE MANAGING DIRECTOR JOB DESCRIPTION Job Title: Executive Assistant to the Managing Director Responsible to: Managing Director Organisational Context Clearcast is a television advertising services company owned by commercial television broadcasters. AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows. COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.PRIVACY POLICY
About us . This website www.clearcast.co.uk (the “Website”) is operated by Clearcast Limited (“Clearcast“, also referred to in this privacy notice as “we“, “us” and “our“), a private limited company registered in England and Wales (registered number 06290241) and having its registered office at 4 Roger Street, 2nd Floor, London, WC1N 2JX. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
JOB TITLE: EXECUTIVE ASSISTANT TO THE MANAGING DIRECTOR JOB DESCRIPTION Job Title: Executive Assistant to the Managing Director Responsible to: Managing Director Organisational Context Clearcast is a television advertising services company owned by commercial television broadcasters. WHAT WE DO — OUR SERVICES AND APPS uk & international clearance. A range of services to get ads of all types cleared for broadcast in the UK and internationally. We’ll work with you to check scripts, approve final ads and even provide tailored clearance services to meet your exact needs.WHAT IS CLEARCAST?
Introducing Clearcast. Great adverts stay with you. They may only run for a few seconds, but during that time they connect with your emotions in a lasting manner. We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them againstthe
CLAIMS VERIFICATION SERVICES FOR BROADCAST ADS Make sure claims in your broadcast ads meet the BCAP code and can be properly substantiated. We check and clear claims for TV and video ondemand services.
PRODUCTS - WWW.CLEARCAST.CO.UK The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in! Cost: £199 (or £299 if booked together with Masterclass: Claims & Substantiation as part of the Masterclass Combo) plus VAT. Book below, or email training@clearcast.co.uk to book viainvoice.
YOUR ACCOUNT
You must be logged in to use this page. Please use the form below to log in to your account. 2019 CLEARANCE REVIEW Now we’re well into the flow of 2020, we thought we’d look back at the last year which, as it turns out, was a big year for us. We launched our brand-new Fast Track service in June, and our MD Chris Mundy announced his departure after an incredible 11 years at Clearcast. Through this, our team were working hard as ever, so here are a few of our clearance stats from 2019.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
CLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script.ALCOHOL - CLEARCAST
Alcoholic drinks are defined as those containing at least 0.5% alcohol; for the purposes of this Code low-alcohol drinks are defined as drinks containing between 0.5% and 1.2% alcohol. Where stated, exceptions are made for low-alcohol drinks. But, if an ad for a low-alcohol drink could be considered to promote a stronger alcoholicdrink or if
SUPERS GENERAL
Legal Supers - Our helpful tools. "Supers" is the term applied to text superimposed onto ads to provide additional information, usually because it is required to be there for legal or regulatory purposes (the "small print" or "legal text"). Following research by the Advertising Standards Authority (ASA), In November 2018 The BroadcastCommittee
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems. SOCIAL DISTANCING IN ADS 'AT THIS TIME' Social distancing in ads ‘at this time’. We know getting your ads right during these unique times can be a challenge. The Advertising Standards Authority (ASA) has published some guidance about Covid-19 related advertising back in March, but there isn’t anyOUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references to CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air. CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
SUPERS TEST CARD
Legal supers text size Is your ad’s small print big enough? Check with our test card. If you are creating an advert that includes superimposed text — often called legal supers or small print — it’s important the text is large enough to be read clearly onscreen.
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems. SOCIAL DISTANCING IN ADS 'AT THIS TIME' Social distancing in ads ‘at this time’. We know getting your ads right during these unique times can be a challenge. The Advertising Standards Authority (ASA) has published some guidance about Covid-19 related advertising back in March, but there isn’t anyOUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references to CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air. CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
SUPERS TEST CARD
Legal supers text size Is your ad’s small print big enough? Check with our test card. If you are creating an advert that includes superimposed text — often called legal supers or small print — it’s important the text is large enough to be read clearly onscreen.
WHAT WE DO — OUR SERVICES AND APPS uk & international clearance. A range of services to get ads of all types cleared for broadcast in the UK and internationally. We’ll work with you to check scripts, approve final ads and even provide tailored clearance services to meet your exact needs.WHAT IS CLEARCAST?
Introducing Clearcast. Great adverts stay with you. They may only run for a few seconds, but during that time they connect with your emotions in a lasting manner. We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them againstthe
CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows. CLAIMS VERIFICATION SERVICES FOR BROADCAST ADS Make sure claims in your broadcast ads meet the BCAP code and can be properly substantiated. We check and clear claims for TV and video ondemand services.
CLEARCAST TRAINING PROGRAMME Clearcast Training Programme. Our training provides all the knowledge you need to get ads from script to screen smoothly. We offer a range of virtual and in-person (where possible) courses to help agencies, advertisers and broadcasters of all experience levels get great ads on air and keep them there.CLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script.VEGAN CLAIMS IN ADS
We’ll now be asking agencies and advertisers making the ‘vegan’ claim to complete a confirmation letter. In some cases, we may ask an independent, specialist, consultant to review the evidence against this checklist. Like any assessment from a consultant, this process may require additional time and substantiation.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
SUPERS GENERAL
Legal Supers - Our helpful tools. "Supers" is the term applied to text superimposed onto ads to provide additional information, usually because it is required to be there for legal or regulatory purposes (the "small print" or "legal text"). Following research by the Advertising Standards Authority (ASA), In November 2018 The BroadcastCommittee
ENVIRONMENTAL CLAIMS 9.5 Environmental claims must be based on the full life cycle of the advertised product or service, unless the ad states otherwise, and must make clear the limits of the life cycle. If a general claim cannot be justified, a more limited claim about specific aspects of a product or service might be justifiable. Claims that are based on onlypart
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems. SOCIAL DISTANCING IN ADS 'AT THIS TIME' Social distancing in ads ‘at this time’. We know getting your ads right during these unique times can be a challenge. The Advertising Standards Authority (ASA) has published some guidance about Covid-19 related advertising back in March, but there isn’t anyOUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references to CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air. CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
SUPERS TEST CARD
Legal supers text size Is your ad’s small print big enough? Check with our test card. If you are creating an advert that includes superimposed text — often called legal supers or small print — it’s important the text is large enough to be read clearly onscreen.
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems. SOCIAL DISTANCING IN ADS 'AT THIS TIME' Social distancing in ads ‘at this time’. We know getting your ads right during these unique times can be a challenge. The Advertising Standards Authority (ASA) has published some guidance about Covid-19 related advertising back in March, but there isn’t anyOUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters. CLEARCAST DURATION OF HOLD CALCULATOR Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references to CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air. CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
SUPERS TEST CARD
Legal supers text size Is your ad’s small print big enough? Check with our test card. If you are creating an advert that includes superimposed text — often called legal supers or small print — it’s important the text is large enough to be read clearly onscreen.
WHAT WE DO — OUR SERVICES AND APPS uk & international clearance. A range of services to get ads of all types cleared for broadcast in the UK and internationally. We’ll work with you to check scripts, approve final ads and even provide tailored clearance services to meet your exact needs.WHAT IS CLEARCAST?
Introducing Clearcast. Great adverts stay with you. They may only run for a few seconds, but during that time they connect with your emotions in a lasting manner. We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them againstthe
CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows. CLAIMS VERIFICATION SERVICES FOR BROADCAST ADS Make sure claims in your broadcast ads meet the BCAP code and can be properly substantiated. We check and clear claims for TV and video ondemand services.
CLEARCAST TRAINING PROGRAMME Clearcast Training Programme. Our training provides all the knowledge you need to get ads from script to screen smoothly. We offer a range of virtual and in-person (where possible) courses to help agencies, advertisers and broadcasters of all experience levels get great ads on air and keep them there.CLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script.VEGAN CLAIMS IN ADS
We’ll now be asking agencies and advertisers making the ‘vegan’ claim to complete a confirmation letter. In some cases, we may ask an independent, specialist, consultant to review the evidence against this checklist. Like any assessment from a consultant, this process may require additional time and substantiation.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
SUPERS GENERAL
Legal Supers - Our helpful tools. "Supers" is the term applied to text superimposed onto ads to provide additional information, usually because it is required to be there for legal or regulatory purposes (the "small print" or "legal text"). Following research by the Advertising Standards Authority (ASA), In November 2018 The BroadcastCommittee
ENVIRONMENTAL CLAIMS 9.5 Environmental claims must be based on the full life cycle of the advertised product or service, unless the ad states otherwise, and must make clear the limits of the life cycle. If a general claim cannot be justified, a more limited claim about specific aspects of a product or service might be justifiable. Claims that are based on onlypart
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.CLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script. CLEARCAST DURATION OF HOLD CALCULATORCLEARCAST HERBICIDE LABELCLEARCAST 7050CLEARCAST AQUATIC HERBICIDECLEARCAST HERBICIDE FOR SALECLEARCAST MARINECLEARCAST RESIN Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. MEET THE CONSULTANTS Meet our consultants Get together with our expert advertising consultants. The BCAP Code governing broadcast advertising in the UK covers an enormous range of sectors, including specific regulations on everything from food and drink to gambling, politics and religion.OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters.VEGAN CLAIMS IN ADS
We’ll now be asking agencies and advertisers making the ‘vegan’ claim to complete a confirmation letter. In some cases, we may ask an independent, specialist, consultant to review the evidence against this checklist. Like any assessment from a consultant, this process may require additional time and substantiation.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references to RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.CLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script. CLEARCAST DURATION OF HOLD CALCULATORCLEARCAST HERBICIDE LABELCLEARCAST 7050CLEARCAST AQUATIC HERBICIDECLEARCAST HERBICIDE FOR SALECLEARCAST MARINECLEARCAST RESIN Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. MEET THE CONSULTANTS Meet our consultants Get together with our expert advertising consultants. The BCAP Code governing broadcast advertising in the UK covers an enormous range of sectors, including specific regulations on everything from food and drink to gambling, politics and religion.OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters.VEGAN CLAIMS IN ADS
We’ll now be asking agencies and advertisers making the ‘vegan’ claim to complete a confirmation letter. In some cases, we may ask an independent, specialist, consultant to review the evidence against this checklist. Like any assessment from a consultant, this process may require additional time and substantiation.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references to RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
WHAT WE DO — OUR SERVICES AND APPS uk & international clearance. A range of services to get ads of all types cleared for broadcast in the UK and internationally. We’ll work with you to check scripts, approve final ads and even provide tailored clearance services to meet your exact needs.WHAT IS CLEARCAST?
Introducing Clearcast. Great adverts stay with you. They may only run for a few seconds, but during that time they connect with your emotions in a lasting manner. We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them againstthe
CONTACT US — EMAIL, TELEPHONE, ADDRESS AND CAREERS When to contact us . Answers to many common queries can be found by searching our Knowledge Base, which covers everything from how the clearance process works to our Notes of Guidance on the BCAP code.. Our office hours are Monday-Friday 9am – 6pm. If you need to speak to a member of our copy clearance team, please note that all copy clearance staff take part in a daily meeting. This usually CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows.YOUR ACCOUNT
You must be logged in to use this page. Please use the form below to log in to your account. MEET THE CONSULTANTS Meet our consultants Get together with our expert advertising consultants. The BCAP Code governing broadcast advertising in the UK covers an enormous range of sectors, including specific regulations on everything from food and drink to gambling, politics and religion. WELCOME TO CLEARCAST KNOWLEDGE BASE Welcome to the Clearcast knowledge base. A searchable area that has all the Clearcast tools and info you’ll ever need.SUPERS GENERAL
Duration of Hold All text on screen at any one time must be held for a duration calculated at 0.2 seconds per word. An additional recognition period of 2 seconds (up to and including 9 words) or 3 seconds (10 words or greater) is also added. Superimposed text that is on 2 full lines or more will be calculated at 0.25 seconds per word, plus 3 seconds recognition time.You will find a break down CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.CLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script. CLEARCAST DURATION OF HOLD CALCULATORCLEARCAST HERBICIDE LABELCLEARCAST 7050CLEARCAST AQUATIC HERBICIDECLEARCAST HERBICIDE FOR SALECLEARCAST MARINECLEARCAST RESIN Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. MEET THE CONSULTANTS Meet our consultants Get together with our expert advertising consultants. The BCAP Code governing broadcast advertising in the UK covers an enormous range of sectors, including specific regulations on everything from food and drink to gambling, politics and religion.OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters.VEGAN CLAIMS IN ADS
We’ll now be asking agencies and advertisers making the ‘vegan’ claim to complete a confirmation letter. In some cases, we may ask an independent, specialist, consultant to review the evidence against this checklist. Like any assessment from a consultant, this process may require additional time and substantiation.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references to RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
AD CLEARANCE AND SERVICES FOR AGENCIES AND We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our CopyClearance Services.
COPY DEVELOPMENT SERVICES Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer. However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.CLEARCAST FORMS
Available forms. All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact. Data Protection Information. Data Protection Information Sheet. For submitting scripts for clearance: Script template. Example of a completed script. CLEARCAST DURATION OF HOLD CALCULATORCLEARCAST HERBICIDE LABELCLEARCAST 7050CLEARCAST AQUATIC HERBICIDECLEARCAST HERBICIDE FOR SALECLEARCAST MARINECLEARCAST RESIN Duration Of Hold Calculator. Where the end of one block of text overlaps with the start of another then the duration for each block is calculated independently of the others. The timing of a super may be affected by other onscreen supers & graphics. See T&Cs. MEET THE CONSULTANTS Meet our consultants Get together with our expert advertising consultants. The BCAP Code governing broadcast advertising in the UK covers an enormous range of sectors, including specific regulations on everything from food and drink to gambling, politics and religion.OUR CONSULTANTS
Our consultants. It is the responsibility of broadcasters to obtain adequate evidence to support all claims in TV advertising. Clearcast collects and reviews the claim support on behalf of broadcasters.VEGAN CLAIMS IN ADS
We’ll now be asking agencies and advertisers making the ‘vegan’ claim to complete a confirmation letter. In some cases, we may ask an independent, specialist, consultant to review the evidence against this checklist. Like any assessment from a consultant, this process may require additional time and substantiation.REPRESENTATIVE APRS
The ASA took the view that ‘nothing to pay until ’ was an incentive to take credit and required a representative APR for those people who paid after the set timescale. In another example an ad for Sunny Loans offered loans with the ‘flexibility to pay early with no penalty’ in the voiceover. The ASA considered the references to RESTRICTIONS AND PRESENTATIONS Ad restrictions See the restrictions we may put on ads. Even though we may have cleared an ad for broadcast, that doesn’t necessarily meanit can be shown at
CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF … 1 CLEARCAST NOTES OF GUIDANCE ON THE UK CODE OF BROADCAST ADVERTISING September 2019 (v4.4) INTRODUCTION The intention of providing guidanceto
WHAT WE DO — OUR SERVICES AND APPS uk & international clearance. A range of services to get ads of all types cleared for broadcast in the UK and internationally. We’ll work with you to check scripts, approve final ads and even provide tailored clearance services to meet your exact needs.WHAT IS CLEARCAST?
Introducing Clearcast. Great adverts stay with you. They may only run for a few seconds, but during that time they connect with your emotions in a lasting manner. We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them againstthe
CONTACT US — EMAIL, TELEPHONE, ADDRESS AND CAREERS When to contact us . Answers to many common queries can be found by searching our Knowledge Base, which covers everything from how the clearance process works to our Notes of Guidance on the BCAP code.. Our office hours are Monday-Friday 9am – 6pm. If you need to speak to a member of our copy clearance team, please note that all copy clearance staff take part in a daily meeting. This usually CLEARANCE FOR VIDEO ON DEMAND ADS Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows.YOUR ACCOUNT
You must be logged in to use this page. Please use the form below to log in to your account. MEET THE CONSULTANTS Meet our consultants Get together with our expert advertising consultants. The BCAP Code governing broadcast advertising in the UK covers an enormous range of sectors, including specific regulations on everything from food and drink to gambling, politics and religion. WELCOME TO CLEARCAST KNOWLEDGE BASE Welcome to the Clearcast knowledge base. A searchable area that has all the Clearcast tools and info you’ll ever need.SUPERS GENERAL
Duration of Hold All text on screen at any one time must be held for a duration calculated at 0.2 seconds per word. An additional recognition period of 2 seconds (up to and including 9 words) or 3 seconds (10 words or greater) is also added. Superimposed text that is on 2 full lines or more will be calculated at 0.25 seconds per word, plus 3 seconds recognition time.You will find a break down CLEARCAST FILE SPECS Everything you need to submit ads in the right format. When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.NOTES OF GUIDANCE
Download guidance notes now (PDF, 6.8MB) This is a substantial document, so we’ve separated it into sections which you can download if you wish and you will be able to search within it via the usual search function. If you have any feedback on our guidance notes, or suggestions for improvements, please speak to your Clearcast contactor send
COOKIE DECLARATION
We use cookies to provide and make improvements to the Website, ensure that the Website is secure, analyse how users interact with the Website and address any issues you may experience with the Website. We may also use cookies to ensure you get relevant communications from us should we advertise on social media or other websites. You consent to our cookies if you continue to use our website. Use necessary cookies only Allow all cookies Show detailsOK
Use necessary cookies only Allow selection Allow all cookiesNecessary
Preferences
Statistics
Marketing
Show details
Cookie declaration About cookies Necessary (12) Preferences (4) Statistics (21) Marketing (7) Unclassified (5) Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.NAME
PROVIDER
PURPOSE
EXPIRY
TYPE
_zcsr_tmp
Zoho
Zoho Campaigns
This cookie is necessary for the login function on the website.1 day
HTTP
iamcsr
Zoho
Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website andvisitor.
Session
HTTP
CookieConsent
Cookiebot
Stores the user's cookie consent state for the current domain1 year
HTTP
PHPSESSID
www.clearcast.co.uk
Preserves user session state across page requests.Session
HTTP
Training Cart Cookieclearcast.co.uk
Manage shopping cart transaction1 day
HTTP
wordpress_test_cookiewww.clearcast.co.uk
Used to check if the user's browser supports cookies.Session
HTTP
JSESSIONID
Zoho Campaigns
Preserves users states across page requests.1 day
HTTP
local_storage_support_testPersistent
HTML
player
Vimeo
Saves the user's preferences when playing embedded videos fromVimeo.
1 year
HTTP
vuid
Vimeo
Collects data on the user's visits to the website, such as which pages have been read.2 years
HTTP
wpsc_attempted_validatewww.clearcast.co.uk
Pending
Session
HTTP
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.NAME
PROVIDER
PURPOSE
EXPIRY
TYPE
lang
1 day
HTTP
sync_active
Vimeo
Contains data on visitor's video-content preferences - This allows the website to remember parameters such as preferred volume or video quality. The service is provided by Vimeo.com.Persistent
HTML
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting informationanonymously.
NAME
PROVIDER
PURPOSE
EXPIRY
TYPE
__utma
Analytics.
2 years
HTTP
__utmb
website visit.
1 day
HTTP
__utmc
website visit.
Session
HTTP
__utmt
1 day
HTTP
__utmz
Google Analytics.
6 months
HTTP
_cb
www.clearcast.co.uk
Collects data such as visitors' IP address, geographical location and website navigation - This information is used for internal optimization and statistics for the website's operator.1 year
HTML
_cb_expires
www.clearcast.co.uk
This cookie is used in context with HTML local storage, this sets an expiry date/time for the _cb tracker, which makes it function like acookie.
Persistent
HTML
_cb_ls
www.clearcast.co.uk
Collects data on the user's visits to the website, such as which pages have been read.1 year
HTTP
_cb_svref
www.clearcast.co.uk
Collects data such as visitors' IP address, geographical location and website navigation - This information is used for internal optimization and statistics for the website's operator.1 day
HTML
_cb_svref_expires
www.clearcast.co.uk
This cookie is used in context with HTML local storage, this sets an expiry date/time for the _cb_sverf, which makes it function like acookie.
Persistent
HTML
_chartbeat2
www.clearcast.co.uk
Used by the web analytics company Chartbeat to register whether the user has visited the website before.1 year
HTML
_chartbeat2_expires
www.clearcast.co.uk
Used by the web analytics company Chartbeat to register whether the user has visited the website before.Persistent
HTML
_chartbeat4
www.clearcast.co.uk
Used by the web analytics company Chartbeat to register whether the user has visited the website before.1 day
HTML
_chartbeat4_expires
www.clearcast.co.uk
Used by the web analytics company Chartbeat to register whether the user has visited the website before.Persistent
HTML
_hjAbsoluteSessionInProgressHotjar
This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice.1 day
HTTP
_hjid
Hotjar
Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.1 year
HTML
_hjIncludedInPageviewSampleHotjar
Determines if the user's navigation should be registered in a certain statistical place holder.1 day
HTML
_hjTLDTest
Hotjar
Detects the SEO-ranking for the current website. This service is part of a third-party statistics and analysis service.Session
HTTP
__utm.gif
Session
Pixel
ZCAMPAIGN_CSRF_TOKENZoho Campaigns
This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the useof their website.
Session
HTTP
ping
Chartbeat
Pending
Session
Pixel
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and thirdparty advertisers.
NAME
PROVIDER
PURPOSE
EXPIRY
TYPE
bcookie
2 years
HTTP
bscookie
2 years
HTTP
lidc
1 day
HTTP
lissc
1 year
HTTP
UserMatchHistory
29 days
HTTP
__widgetsettings
Persistent
HTML
i/jot
Twitter Inc.
Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.Session
Pixel
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.NAME
PROVIDER
PURPOSE
EXPIRY
TYPE
d4bcc0a499
Zoho
Pending
1 day
HTTP
3eb9b21c5c
Zoho
Pending
1 day
HTTP
1e5a17c8ab
Zoho Campaigns
Pending
1 day
HTTP
_hjFirstSeen
Hotjar
Pending
1 day
HTML
wpsc_customer_cookie_3fe38a33e0bd73186532bc9ec630fd3fwww.clearcast.co.uk
Pending
1 day
HTTP
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the Cookie Declaration which you will find in the Privacy Policy on our website,
here.
Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy. Cookie declaration last updated on 11/12/20 by CookiebotToggle navigation
* What is clearcast?* Whats going on?
* What we do
* Knowledge Base
* Training
* Contact us
Explore
Explore
Explore
Explore
Explore
Explore
*
*
*
*
*
*
CLEARCAST IN A NUTSHELL We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them against the UK Codes of Advertising (the BCAP and CAP Codes), which set out what is and isn’t permitted. We have well established systems and processes to make consistent decisions on the challenge of checking content, deciding if it is acceptable and putting restrictions on it where necessary. Our role is to protect reputations and we can apply our skills to any area where it is important that content is acceptable under a set of rules. We have a range of other services, ranging from airtime booking to copy development to tv administration and metadata, that facilitate successful advertising on linear TV and VoD. The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences. Explore our Copy Clearance Services Explore all ServicesTV ADMIN
Maybe one of your regular team is off sick. Or perhaps you’re just faced with an exceptionally heavy workload. Whatever the reason, your extra support has arrived.Explore
TRAINING
The home of our unique training service, dedicated to helping ads fromscript to screen.
Explore
COPY DEVELOPMENT & ON-SET GUIDANCE Find out how we can help you at the development stage making sure yourideas can fly.
Explore
FAST TRACK
Fast Track your ad submission and receive feedback within one workingday.
Explore
CLEARCAST OUT-OF-HOURS Agencies and advertisers can now get (prearranged) access to our clearance and development services at any time of the day, any day ofthe week.
Explore
ALL OUR APPS
Simple, powerful tools to help you create ads and get them cleared for broadcast. Includes our legal supers test card and our online flashtest system.
Explore
COPYCENTRAL STATUS
Click here for the current system status LOOKING FOR SOMETHING? * LOG IN TO COPYCENTRAL* New to Clearcast
* The Clearance Process * Channels and services we clear for * Copy Development & Pitches* TV Admin
* Our extra services allow us to be as flexible as possible to help you get your #ad to air - they cater for tight de… https://t.co/KIg3tB8m8gDec. 4, 2020
* Follow us on twitter SUBSCRIBE TO OUR UPDATES Get us in your inbox. Receive news, updates and important information about advertising rulesSubscribe
Copyright Clearcast. 2020 Covid Risk Assessment Corporate Social ResponsibilityTerms & Conditions
Clearcast Training T&CsPrivacy Policy
Manage Cookie PreferencesDetails
Copyright © 2024 ArchiveBay.com. All rights reserved. Terms of Use | Privacy Policy | DMCA | 2021 | Feedback | Advertising | RSS 2.0