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Chris Lema is a public speaker, blogger, product strategist and coach. For the last 15 years he's helped the WordPress community grow. THE CONSEQUENCES OF POOR COMMUNICATION (CAN BE TRAGIC) In this case, the result of this poor communication was fatal. Of course, I picked a particularly tragic version of what happens when teams don't communicate, but this isn't an isolated story. At the end of the day, poor communication is a by-product of: THE 50 YEAR MILESTONE Today I turned 50. I would normally say that I can't tell you how long I've waited for this. But it's not true. I know exactly how long I've waited for this. 30 years. Sounds crazy, right? To wait 30 years to reach this point in life. Well, I haven't been waiting. I've been preparing. Thirty years ago I was given a book. It was a leadership book. A pretty academic tome. Research on hundreds of HOW TO MAKE INTERACTIVE VIDEOS QUICKLY & EASILY That's what told me which videos I needed to create, which was the easy part. This particular workflow would take 11 questions, and result in 11 different video recommendations at the end. Recording a simple question or a product recommendation is easy. If you want to create interactive videos, you have stitch them together. IS WORDPRESS THE RIGHT SOLUTION FOR ASSOCIATION WEBSITES? Sometimes associations want to collect dues before the end of the annual membership. So if you’re budget is a couple hundred dollars for a one-time plugin, or if you’re looking for something that will cost you less than $2,000 for the total site creation, hosting and management, WordPress may not be the best solution for yourassociation site.
SELLING OTHER PEOPLE'S PRODUCTS There's a great way to make money selling other people's products. If you're not a developer, but you're good at marketing, then creating a marketplace may be right for you. A marketplace looks like a normal eCommerce store but there's a single difference: the products aren't your own. It used to be difficult to create these kinds of DON'T CONFUSE MEMBERSHIPS AND SUBSCRIPTIONS A membership is the notion of belonging. It's a relational concept. It says nothing of cost or price, though most memberships end up having a cost to them. Whether you're a member of a professional organization or a member of a club, the dynamic you're most aware of is the “insider” and “outsider” notion. Many memberships areexclusive.
HOW TO ANNOUNCE PRICING CHANGES (WITHOUT RUINING EVERYTHING) So here are five tips to help you when you're preparing to make your next business model or pricing change. 1. Don't bury the lead. Because of our own fear and insecurity, one of the most common mistakes we make is to announce a pricing change along with 5 or 6 other items. It's like the old advice when giving a performance review WHAT IS THE RIGHT FONT SIZE FOR YOUR BLOG? Line Spacing Is Key Too! It's not just about font size – though it's important. But white space is just as important. Your content is like a fine wine – it needs room to breathe. So pick not only a large font, but great line-spacing too. Here, on chrislema.com, I use 18pt font, with line-spacing that's 27pts. HOW TO CONFIGURE WOOCOMMERCE TO USE & SHOW WEIGHT & … But in this one case, it's the question I hear at least once a week when it comes to WooCommerce. If you're using WooCommerce and you either want the weight or dimension of a product to show up, or if you even just want to use it for shipping, it can be a serious headache when you can't figure out how to make the weight appear. HOME - CHRIS LEMAGET STARTEDNEED HELPSPEAKINGFAVORITESCONTACTWORDPRESSTIPS
Chris Lema is a public speaker, blogger, product strategist and coach. For the last 15 years he's helped the WordPress community grow. THE CONSEQUENCES OF POOR COMMUNICATION (CAN BE TRAGIC) In this case, the result of this poor communication was fatal. Of course, I picked a particularly tragic version of what happens when teams don't communicate, but this isn't an isolated story. At the end of the day, poor communication is a by-product of: THE 50 YEAR MILESTONE Today I turned 50. I would normally say that I can't tell you how long I've waited for this. But it's not true. I know exactly how long I've waited for this. 30 years. Sounds crazy, right? To wait 30 years to reach this point in life. Well, I haven't been waiting. I've been preparing. Thirty years ago I was given a book. It was a leadership book. A pretty academic tome. Research on hundreds of HOW TO MAKE INTERACTIVE VIDEOS QUICKLY & EASILY That's what told me which videos I needed to create, which was the easy part. This particular workflow would take 11 questions, and result in 11 different video recommendations at the end. Recording a simple question or a product recommendation is easy. If you want to create interactive videos, you have stitch them together. IS WORDPRESS THE RIGHT SOLUTION FOR ASSOCIATION WEBSITES? Sometimes associations want to collect dues before the end of the annual membership. So if you’re budget is a couple hundred dollars for a one-time plugin, or if you’re looking for something that will cost you less than $2,000 for the total site creation, hosting and management, WordPress may not be the best solution for yourassociation site.
SELLING OTHER PEOPLE'S PRODUCTS There's a great way to make money selling other people's products. If you're not a developer, but you're good at marketing, then creating a marketplace may be right for you. A marketplace looks like a normal eCommerce store but there's a single difference: the products aren't your own. It used to be difficult to create these kinds of DON'T CONFUSE MEMBERSHIPS AND SUBSCRIPTIONS A membership is the notion of belonging. It's a relational concept. It says nothing of cost or price, though most memberships end up having a cost to them. Whether you're a member of a professional organization or a member of a club, the dynamic you're most aware of is the “insider” and “outsider” notion. Many memberships areexclusive.
HOW TO ANNOUNCE PRICING CHANGES (WITHOUT RUINING EVERYTHING) So here are five tips to help you when you're preparing to make your next business model or pricing change. 1. Don't bury the lead. Because of our own fear and insecurity, one of the most common mistakes we make is to announce a pricing change along with 5 or 6 other items. It's like the old advice when giving a performance review WHAT IS THE RIGHT FONT SIZE FOR YOUR BLOG? Line Spacing Is Key Too! It's not just about font size – though it's important. But white space is just as important. Your content is like a fine wine – it needs room to breathe. So pick not only a large font, but great line-spacing too. Here, on chrislema.com, I use 18pt font, with line-spacing that's 27pts. HOW TO CONFIGURE WOOCOMMERCE TO USE & SHOW WEIGHT & … But in this one case, it's the question I hear at least once a week when it comes to WooCommerce. If you're using WooCommerce and you either want the weight or dimension of a product to show up, or if you even just want to use it for shipping, it can be a serious headache when you can't figure out how to make the weight appear.HOME - CHRIS LEMA
Chris Lema is a public speaker, blogger, product strategist and coach. For the last 15 years he's helped the WordPress community grow. RECAPTURE.IO & ABANDONED CARTS FOR WORDPRESS How much would you pay to solve abandoned carts for WordPress? If you're making money while using WordPress, there's a good chance you're using a solution like WooCommerce or Easy Digital Downloads.And if that's the case, you're likely also facing the challenge of IN A CONTESTED MARKET, BUILD STAND APART FEATURES There will always be competition. Eleven years ago, when The Events Calendar was created, I'm pretty sure they didn't realize how many calendar plugins were going to be created. Plugins like Gravity Forms and Yoast SEO also probably didn't imagine today's landscape. But if you're stepping into the market today, you need to think about stand apart features more than anyone. HOW TO MAKE INTERACTIVE VIDEOS QUICKLY & EASILY That's what told me which videos I needed to create, which was the easy part. This particular workflow would take 11 questions, and result in 11 different video recommendations at the end. Recording a simple question or a product recommendation is easy. If you want to create interactive videos, you have stitch them together. IS WORDPRESS THE RIGHT SOLUTION FOR ASSOCIATION WEBSITES? Sometimes associations want to collect dues before the end of the annual membership. So if you’re budget is a couple hundred dollars for a one-time plugin, or if you’re looking for something that will cost you less than $2,000 for the total site creation, hosting and management, WordPress may not be the best solution for yourassociation site.
CLONING WORDPRESS SITES IN A MULTISITE NETWORK Configure the default site with all your plugins, plugin settings, menus, categories, tags, and more. Go into the Network Admin and go to Settings > Blog Templates. There, fill out the form (with the default site's ID) and then click “Create Blog Template”. In the Actions column of the page, click on “Make Default.”. POWERPOINT DONE RIGHT: WHY USE IMAGES Images move thru a different part of the brain than words, and they cause a faster and stronger reaction than words. So use great images that cause reactions. 3. Pictures help you focus, and helps people remember things. Not only do we often put too much content on our slides, but with lots of text, we run the strong risk that no one will HOW DO I DETERMINE THE SIZE OF THE WEB SERVER? What that means is that if you have a dedicated server with 32 cores, the math is 32 / .4, or 80 requests per second. Step Three – we need to look at sessions and requests. We need to know how long people spend on the site in a session, and how many times they click. Let’s say people spend an average of 5 minutes (5*60=300 seconds). WANT TO GET STARTED WITH DYNAMIC CONTENT IN WORDPRESS Custom Parameters – If you're sending out emails, you can add custom parameters to your links and change the content. Date / Time – If you only want to highlight an upcoming event, and don't want to show it after the event has passed, this works great. Physical Location – You can change dynamic content based on where your customers are SENDING WOOCOMMERCE EMAILS TO CUSTOMERS In fact, it only took three steps. Step one is to determine what kind of email I want. And as you can see below, I have a lot of different options. I decided to link this email to the purchase of a specific product. But you can link it to many different dynamics. Step two is to determine when you want it sent.CHRISLEMA.COM
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CHRIS LEMA DOESN’T SELL YOU ON HIMSELF. HE SELLS YOU ON YOURSELF.– Mika (@ipstenu)
Start here _or_ pick my brain I’VE BEEN A TRUSTED ADVISOR TO MANY WORDPRESS COMPANIESI COACH.
I help companies leverage WordPress and help WordPress companies findleverage.
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I've written several eBooks you'll find interesting if you're into blogging or high performance teams.Learn more
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Every day I sit down and write something that will challenge or encourage you. Every. Day. Read all blog posts...MEMBERSHIPS
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July 17, 2019
MOST ECOMMERCE REVIEWS ARE MISSING THIS FEATUREeCommerce
September 5, 2018
WHY WE CREATED THE MANAGED WOOCOMMERCE BEGINNER PLANeCommerce
July 17, 2019
HOW DO YOU FIGURE OUT WOOCOMMERCE SERVER REQUIREMENTS?eCommerce
April 2, 2018
TRYING TO SELL CORPORATE MEMBERSHIPS? Memberships WordPressJanuary 2, 2018
IF I WERE TALKING ABOUT GUTENBERG & WORDPRESS…WordPress
August 6, 2017
CREATING THE BEST CUSTOMER ONBOARDING PROCESSBusiness Freelance
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People don’t fully grasp how strategic Chris is. I love that about him and count on it all the time.Karim Marucchi
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Chris often breaks paradigms and has me rethinking the way I approachmy business.
Jeff Zinn
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Chris always gives me something to think about – a new lens through which to examine my business.Lucy Beer
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Chris’s advice has helped me to make better decisions about my business, and manage my clients better.Natalie MacLees
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Chris has been a source of wisdom and insight in business and product strategy, startups, entrepreneurship, and more.Austin Gunter
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Chris is one of those rare people who can take a difficult subject and make it easy to learn and remember.Dave Jesch
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Chris has a heart of gold and is willing to reach out and help. He has helped me in several ways both in WordPress coding and consulting with me on my business. He has been a blessing in my life and look forward to a long friendship with him.Gregg Franklin
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Chris Lema always drops knowledge bombs that makes me think about how I can evolve my WordPress-powered business. Even more valuable is that he does it in a way that makes drastic change seem achievable.Chris Ford
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Whether it's product strategy or a question about which plugin to use, I know Chris will get me an answer faster than anyone else.Steve Zehngut
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Chris is a great mentor, instructor and friend. He fills all these roles with a down to earth style and ease that actually encourages you to believe that success is within your grasp.Alex Vasquez
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