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LIBRARY – CHANNELNOMICS Channelnomics is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. CHANNELNOMICS CLIENTS Read What Clients Say About 2112. “The 2112 Group is a collaborative partner that has provided us with qualitative and quantitative data to support the development of our global strategy for channel sales. They work closely with our team on HP’s GTM Strategies to define and refine the roles and responsibilities of all stakeholders to ensure HARVARD BUSINESS SCHOOL’S FRANK CESPEDES ON HOW TO SELL IN Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. CYCOGNITO’S LORI CORNMESSER ON CHANNEL CHIEFS STARTING OVER CyCognito’s Lori Cornmesser on Channel Chiefs Starting Over. Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales. The average channel chief spends between 18 and 36 months in their role. STAFF WRITER AT CHANNELNOMICS The Staff Writer will work with Channelnomics’ team of expert consultants, analysts, and researchers to craft content for internal products and projects, and in support of client engagements and programs. Location: Port Washington, N.Y., or remote. Start Date: May1, 2021.
CHRIS GONSALVES
Chris Gonsalves is an award-winning journalist, researcher, author and public speaker focused on the intersection of secure, resilient informational technology and effective business strategy. Chris has spent two decades researching and analyzing enterprise IT systems and BROADCOM ENDS SALES OF POPULAR SYMANTEC PRODUCTS Broadcom will end support for SEP Cloud and SEP SBE on Nov. 2 this year. The Impact: Potentially millions of devices require migration to Symantec Endpoint Security or another vendor’s endpoint security application. According to Datanyze, Symantec Endpoint Protection (aggregated) holds nearly 19% market share, second only to Trend Micro ELON MUSK’S SALES VISION IS A CHANNEL CHALLENGE By Larry Walsh. Electric-car manufacturer Tesla is gearing up to mass-produce vehicles that are more efficient and economical, bringing green-energy cars to the masses. And founder Elon Musk wants to disrupt the conventional car-sales model by going around the thousands of dealers dotting the U.S. landscape and selling his cars direct. CHANNELNOMICSPARTNERSHIPPERSPECTIVESBACKUP AND RECOVERY (BCDR)BIG DATABUSINESS INTELLIGENCE Channelnomics partners with its clients to drive value, growth and profit through the development of channels by leveraging customized programs, automated tools and proprietary research focused on channel development, optimization, communication and support. CHANNELNOMICS SERVICES Channelnomics’ strategic services provide our clients with professional, expert guidance and support in the development and execution of direct- and indirect-sales strategies and programs. Our team of seasoned industry and strategy experts work directly with executive and operational teams to identify strategic objectives,develop realistic
LIBRARY – CHANNELNOMICS Channelnomics is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. CHANNELNOMICS CLIENTS Read What Clients Say About 2112. “The 2112 Group is a collaborative partner that has provided us with qualitative and quantitative data to support the development of our global strategy for channel sales. They work closely with our team on HP’s GTM Strategies to define and refine the roles and responsibilities of all stakeholders to ensure HARVARD BUSINESS SCHOOL’S FRANK CESPEDES ON HOW TO SELL IN Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. CYCOGNITO’S LORI CORNMESSER ON CHANNEL CHIEFS STARTING OVER CyCognito’s Lori Cornmesser on Channel Chiefs Starting Over. Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales. The average channel chief spends between 18 and 36 months in their role. STAFF WRITER AT CHANNELNOMICS The Staff Writer will work with Channelnomics’ team of expert consultants, analysts, and researchers to craft content for internal products and projects, and in support of client engagements and programs. Location: Port Washington, N.Y., or remote. Start Date: May1, 2021.
CHRIS GONSALVES
Chris Gonsalves is an award-winning journalist, researcher, author and public speaker focused on the intersection of secure, resilient informational technology and effective business strategy. Chris has spent two decades researching and analyzing enterprise IT systems and BROADCOM ENDS SALES OF POPULAR SYMANTEC PRODUCTS Broadcom will end support for SEP Cloud and SEP SBE on Nov. 2 this year. The Impact: Potentially millions of devices require migration to Symantec Endpoint Security or another vendor’s endpoint security application. According to Datanyze, Symantec Endpoint Protection (aggregated) holds nearly 19% market share, second only to Trend Micro ELON MUSK’S SALES VISION IS A CHANNEL CHALLENGE By Larry Walsh. Electric-car manufacturer Tesla is gearing up to mass-produce vehicles that are more efficient and economical, bringing green-energy cars to the masses. And founder Elon Musk wants to disrupt the conventional car-sales model by going around the thousands of dealers dotting the U.S. landscape and selling his cars direct. CHANNELNOMICS SERVICES Channelnomics’ strategic services provide our clients with professional, expert guidance and support in the development and execution of direct- and indirect-sales strategies and programs. Our team of seasoned industry and strategy experts work directly with executive and operational teams to identify strategic objectives,develop realistic
ABOUT CHANNELNOMICS
Channelnomics is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. Accelerate and optimize your routes to market with Channelnomics’ strategy, intelligence, and enablement services. LIBRARY – CHANNELNOMICS Channelnomics is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. CHANNELNOMICS CLIENTS Read What Clients Say About 2112. “The 2112 Group is a collaborative partner that has provided us with qualitative and quantitative data to support the development of our global strategy for channel sales. They work closely with our team on HP’s GTM Strategies to define and refine the roles and responsibilities of all stakeholders to ensureBLOGS & PODS
Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog. HotTopics. Blogs.
CHANNELNOMICS INTELLIGENCE Guidance supported by facts. Intelligence services provide in-depth quantitative and qualitative research data, analysis, and insights to help clients understand market trends, partner dynamics, customer expectations, economic and pricing models, and brand and product perceptions. Our portfolio includes bespoke research, assessments andstudies
CHANNELNOMICS CONTACT Channelnomics is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. CHANNELNOMICS BRAINSTORM Exceptional insights turn vision into reality. Our Brainstorm service portfolio gives you ongoing access to the people and insights you need to continually evolve your strategy. CHANNEL FORECAST: THE 2021 REPORT Channel Forecast: The 2021 Report. Channelnomics looks back at a chaotic year for the channel as partners adjust to life amid, and after, a global pandemic. The year 2020 was forecasted by Channelnomics, formerly The 2112 Group, to be a year of “entrenchment,” with channel players facing the dual headwinds of commoditization and price erosion.2112 BLUEPRINT
2112 Blueprint for Cloud Business Planning. Welcome to 2112 Blueprint for Cloud Business Planning. This tool will provide you with guidance on building an effective and productive business plan for developing a viable cloud computing practice. Through a series of questions and aided responses, the tool will collect information and pull together CHANNELNOMICSPARTNERSHIPPERSPECTIVESBACKUP AND RECOVERY (BCDR)BIG DATABUSINESS INTELLIGENCE Channelnomics partners with its clients to drive value, growth and profit through the development of channels by leveraging customized programs, automated tools and proprietary research focused on channel development, optimization, communication and support. CHANNELNOMICS SERVICES Channelnomics offers a portfolio of channel programs that meet the specific strategic needs of technology companies regardless of size, geographic location and industry vertical. LIBRARY – CHANNELNOMICS Channelnomics is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. CHANNELNOMICS CLIENTS “We began working with The 2112 Group for its aggregated knowledge, resources, history and experience in channels and security. Knowing our history well, 2112 took the time to listen and understand our vision and commitment to the partner community and has consistently helped us navigate through many of the issues, do’s and don’ts, as well as guided us on how to get much closer to the CYCOGNITO’S LORI CORNMESSER ON CHANNEL CHIEFS STARTING OVER Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales. HARVARD BUSINESS SCHOOL’S FRANK CESPEDES ON HOW TO SELL IN Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.CHRIS GONSALVES
Chris Gonsalves SVP, Research. Chris Gonsalves is an award-winning journalist, researcher, author and public speaker focused on the intersection of secure, resilient informational technology and effective business strategy. STAFF WRITER AT CHANNELNOMICS Channelnomics, a fast-growing business strategy and research firm with a dynamic, collaborative culture, is looking for a Staff Writer to produce high-quality reports, executive communications, blogs, PowerPoint presentations, and other materials.. The Staff Writer will work with Channelnomics’ team of expert consultants, analysts, and researchers to craft content for internal BROADCOM ENDS SALES OF POPULAR SYMANTEC PRODUCTS Visit the post for more. As of today, partners are no longer authorized to sell two popular Symantec products, Symantec EndpointProtection Cloud
ELON MUSK’S SALES VISION IS A CHANNEL CHALLENGE If only it worked that way. Musk and Tesla have been rebuffed in several states – most notably, Arizona, Maryland, Michigan, New Jersey, and Texas — where the powerful car dealers’ lobby has successfully beaten back attempts to amend decades-old legislation mandating that cars be sold through channels. CHANNELNOMICSPARTNERSHIPPERSPECTIVESBACKUP AND RECOVERY (BCDR)BIG DATABUSINESS INTELLIGENCE Channelnomics partners with its clients to drive value, growth and profit through the development of channels by leveraging customized programs, automated tools and proprietary research focused on channel development, optimization, communication and support. CHANNELNOMICS SERVICES Channelnomics offers a portfolio of channel programs that meet the specific strategic needs of technology companies regardless of size, geographic location and industry vertical. LIBRARY – CHANNELNOMICS Channelnomics is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. CHANNELNOMICS CLIENTS “We began working with The 2112 Group for its aggregated knowledge, resources, history and experience in channels and security. Knowing our history well, 2112 took the time to listen and understand our vision and commitment to the partner community and has consistently helped us navigate through many of the issues, do’s and don’ts, as well as guided us on how to get much closer to the CYCOGNITO’S LORI CORNMESSER ON CHANNEL CHIEFS STARTING OVER Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales. HARVARD BUSINESS SCHOOL’S FRANK CESPEDES ON HOW TO SELL IN Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.CHRIS GONSALVES
Chris Gonsalves SVP, Research. Chris Gonsalves is an award-winning journalist, researcher, author and public speaker focused on the intersection of secure, resilient informational technology and effective business strategy. STAFF WRITER AT CHANNELNOMICS Channelnomics, a fast-growing business strategy and research firm with a dynamic, collaborative culture, is looking for a Staff Writer to produce high-quality reports, executive communications, blogs, PowerPoint presentations, and other materials.. The Staff Writer will work with Channelnomics’ team of expert consultants, analysts, and researchers to craft content for internal BROADCOM ENDS SALES OF POPULAR SYMANTEC PRODUCTS Visit the post for more. As of today, partners are no longer authorized to sell two popular Symantec products, Symantec EndpointProtection Cloud
ELON MUSK’S SALES VISION IS A CHANNEL CHALLENGE If only it worked that way. Musk and Tesla have been rebuffed in several states – most notably, Arizona, Maryland, Michigan, New Jersey, and Texas — where the powerful car dealers’ lobby has successfully beaten back attempts to amend decades-old legislation mandating that cars be sold through channels.ABOUT CHANNELNOMICS
Channelnomics is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services.Accelerate and optimize your routes to market with Channelnomics’ strategy, intelligence, and enablement services. CHANNELNOMICS SERVICES Channel programs are the vehicle for vendor-partner engagement. A properly structured and resourced program allows you to manage partner communications, enablement, and productivity; makes it easier for partners to do business with you; and increases partner contributions to your bottom line. 2112 ensures that the essential elements of an effective program are identified and put in place. LIBRARY – CHANNELNOMICS Channelnomics is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. CHANNELNOMICS INTELLIGENCE Intelligence services provide in-depth quantitative and qualitative research data, analysis, and insights to help clients understand market trends, partner dynamics, customer expectations, economic and pricing models, and brand and product perceptions. CHANNELNOMICS CLIENTS “We began working with The 2112 Group for its aggregated knowledge, resources, history and experience in channels and security. Knowing our history well, 2112 took the time to listen and understand our vision and commitment to the partner community and has consistently helped us navigate through many of the issues, do’s and don’ts, as well as guided us on how to get much closer to the CHANNELNOMICS CONTACT Channelnomics is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. CHANNELNOMICS BRAINSTORM Exceptional insights turn vision into reality. Our Brainstorm service portfolio gives you ongoing access to the people and insights you need to continually evolve your strategy. CHANNEL FORECAST: THE 2021 REPORT Channelnomics is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services.BLOGS & PODS
Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.2112 BLUEPRINT
2112 Blueprint for Cloud Business Planning Welcome to 2112 Blueprint for Cloud Business Planning. This tool will provide you with guidance on building an effective and productive business plan for developing a viable cloud computing practice.__
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STRETCHING WORKLOADS FROM DATA CENTER AND CLOUD TO THE EDGENovember 23, 2020
DIGITAL REALTY, VAPOR IO, AND HIVELOCITY PARTNER ON CORE-TO-EDGEBARE-METAL PLATFORM
BY JEFFREY BURT
Data center service provider Digital Realty is working with Vapor IO and Hivelocity to enable organizations to develop and run applications that can stretch from core data centers to the CLOUDand
the fast-growing compute EDGE via bare-metal clouds.Read More
In Technology
ZADARA APPOINTS NORTH AMERICAN SALES, CHANNEL LEADERSNovember 23, 2020
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FIREEYE EXPANDS XDR EXPERTISE WITH RESPOND ACQUISITIONNovember 20, 2020
In Partnership
TENABLE REWORKS PARTNER PROGRAM FOR THE WFH AGENovember 20, 2020
In Partnership
DLT TO BRING IBM AI, HYBRID CLOUD SOLUTIONS TO U.S. AGENCIESNovember 19, 2020
In Technology
PAX8 AUTOMATES, STREAMLINES CLOUD MANAGEMENTNovember 19, 2020
In Partnership
SPARK ADDS AUTOMATION ENGINE TO CHANNEL MARKETING PLATFORMNovember 18, 2020
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