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DFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations. MANAGER ADVANCED BUSINESS ABOUT ADVANCED BUSINESS MANAGER Advanced Business Manager (ABM) is a specialist provider of tailored accounting and business managementsoftware with a
HARVEY FURNISHINGS
GOALS www.castleford.com.au 5 1 2 3 CLICK ON STORE LOCATOR INCREASE HOME CONSULTATION LEADS SUBSCRIBE TO NEWSLETTER In order to create an ROI-focused strategy for Harvey Furnishings, we have worked with them to identify 3 key websiteHUNTS MARINE
GOALS www.castleford.com.au 5 1 2 3 BUYING A BOAT ENQUIRIES DRIVE SALES THROUGH ONLINE STORE SELLING A BOAT ENQUIRIES As the only online store to sell spare parts, we designed their strategy to highlight this point to potential customers. ASSURANCE TRANS PACIFIC ABOUT TRANS PACIFIC ASSURANCE Trans Pacific Assurance is a specialist insurance provider based in Papua New Guinea. The firm’s MD, Christopher Giddings, prides himself and his company on demystifying the insurance business and building real, ALDER IP - CONTENT.CASTLEFORD.COM.AU STRATEGISE, CREATE, AMPLIFY www.castleford.com.au 7 Alder IP is a 4-person law firm with a limited marketing budget, so since we first started working together they’ve been on one of TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, LINKEDIN CONTENT STRATEGY EXAMPLES 2 6 TRATEGY ORK˚ But first, let’s discuss just how fundamental LinkedIn is to B2B content marketing success. With these figures in mind, it’s clear that B2B marketers who aren’t running strongDFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations. MANAGER ADVANCED BUSINESS ABOUT ADVANCED BUSINESS MANAGER Advanced Business Manager (ABM) is a specialist provider of tailored accounting and business managementsoftware with a
HARVEY FURNISHINGS
GOALS www.castleford.com.au 5 1 2 3 CLICK ON STORE LOCATOR INCREASE HOME CONSULTATION LEADS SUBSCRIBE TO NEWSLETTER In order to create an ROI-focused strategy for Harvey Furnishings, we have worked with them to identify 3 key websiteHUNTS MARINE
GOALS www.castleford.com.au 5 1 2 3 BUYING A BOAT ENQUIRIES DRIVE SALES THROUGH ONLINE STORE SELLING A BOAT ENQUIRIES As the only online store to sell spare parts, we designed their strategy to highlight this point to potential customers. ASSURANCE TRANS PACIFIC ABOUT TRANS PACIFIC ASSURANCE Trans Pacific Assurance is a specialist insurance provider based in Papua New Guinea. The firm’s MD, Christopher Giddings, prides himself and his company on demystifying the insurance business and building real, ALDER IP - CONTENT.CASTLEFORD.COM.AU STRATEGISE, CREATE, AMPLIFY www.castleford.com.au 7 Alder IP is a 4-person law firm with a limited marketing budget, so since we first started working together they’ve been on one of FOCUS.CASTLEFORD.COM.AU focus.castleford.com.au - Log inLOG IN
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PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, ROUTE 66 - CASTLEFORD GOALS www.castleford.com.au 5 1 2 3 GET IN TOUCH BOOKING TOURS DOWNLOAD ITINERARY We worked with Route 66 to identify these goals and provide a service closely tied to achieving them. TELARUS - CASTLEFORD GOALS www.castleford.com.au 5 1 2 3 ASSET DOWNLOADS WEBSITE LEADS NEWSLETTER SUBSCRIPTION Telarus needed our support to expand its online footprint; develop the range and quality of content on its website; and ultimately THE GUIDE TO DRIP EMAIL MARKETING (AND 4 EXAMPLES YOU CAN 3 4 OW The Power of Email Drip Marketing Drip emails stand out because they allow you to target both existing and new leads. Traditionally, leads receive certain emails only after they’ve filled out an opt-in AUTOMATION TIPS MARKETING 20 ESSENTIAL Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close moreHUNTS MARINE
GOALS www.castleford.com.au 5 1 2 3 BUYING A BOAT ENQUIRIES DRIVE SALES THROUGH ONLINE STORE SELLING A BOAT ENQUIRIES As the only online store to sell spare parts, we designed their strategy to highlight this point to potential customers. 2019 TRENDS REPORT FOR CONTENT MARKETING INTRODUCTION We partnered with our friends at Brafton Inc in the US to crunch the numbers on 50 key content marketing terms. Using Google Trends, we assessed the perceived rise and fall of users’ search PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, ROUTE 66 - CASTLEFORD GOALS www.castleford.com.au 5 1 2 3 GET IN TOUCH BOOKING TOURS DOWNLOAD ITINERARY We worked with Route 66 to identify these goals and provide a service closely tied to achieving them. LINKEDIN CONTENT STRATEGY EXAMPLES 2 6 TRATEGY ORK˚ But first, let’s discuss just how fundamental LinkedIn is to B2B content marketing success. With these figures in mind, it’s clear that B2B marketers who aren’t running strongDFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations.HARVEY FURNISHINGS
GOALS www.castleford.com.au 5 1 2 3 CLICK ON STORE LOCATOR INCREASE HOME CONSULTATION LEADS SUBSCRIBE TO NEWSLETTER In order to create an ROI-focused strategy for Harvey Furnishings, we have worked with them to identify 3 key website TELARUS - CASTLEFORD ABOUT TELARUS Telarus is a leading provider of managed networks, managed security and private cloud services for Australia and NewZealand’s
TO GOING PLATINUM GOALS: YOUR TICKET GOOGLE ANALYTICS 3 www.castleford.com.au INTRODUCTION We’ve all been there – it’s 4:30 p.m. on a Friday and the boss wants to know which content brought in the most leads forHUNTS MARINE
HUNTS MARINE Hunts Marine provide local boat sales, accessories, parts and service across NSW including Sydney, Wollongong, Batemans Bay, andToronto.
PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, ROUTE 66 - CASTLEFORD GOALS www.castleford.com.au 5 1 2 3 GET IN TOUCH BOOKING TOURS DOWNLOAD ITINERARY We worked with Route 66 to identify these goals and provide a service closely tied to achieving them. LINKEDIN CONTENT STRATEGY EXAMPLES 2 6 TRATEGY ORK˚ But first, let’s discuss just how fundamental LinkedIn is to B2B content marketing success. With these figures in mind, it’s clear that B2B marketers who aren’t running strongDFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations.HARVEY FURNISHINGS
GOALS www.castleford.com.au 5 1 2 3 CLICK ON STORE LOCATOR INCREASE HOME CONSULTATION LEADS SUBSCRIBE TO NEWSLETTER In order to create an ROI-focused strategy for Harvey Furnishings, we have worked with them to identify 3 key website TELARUS - CASTLEFORD ABOUT TELARUS Telarus is a leading provider of managed networks, managed security and private cloud services for Australia and NewZealand’s
TO GOING PLATINUM GOALS: YOUR TICKET GOOGLE ANALYTICS 3 www.castleford.com.au INTRODUCTION We’ve all been there – it’s 4:30 p.m. on a Friday and the boss wants to know which content brought in the most leads forHUNTS MARINE
HUNTS MARINE Hunts Marine provide local boat sales, accessories, parts and service across NSW including Sydney, Wollongong, Batemans Bay, andToronto.
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PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au AUTOMATION TIPS MARKETING 20 ESSENTIAL Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more THE GUIDE TO DRIP EMAIL MARKETING (AND 4 EXAMPLES YOU CAN 3 4 OW The Power of Email Drip Marketing Drip emails stand out because they allow you to target both existing and new leads. Traditionally, leads receive certain emails only after they’ve filled out an opt-inHUNTS MARINE
GOALS www.castleford.com.au 5 1 2 3 BUYING A BOAT ENQUIRIES DRIVE SALES THROUGH ONLINE STORE SELLING A BOAT ENQUIRIES As the only online store to sell spare parts, we designed their strategy to highlight this point to potential customers. MANAGER ADVANCED BUSINESS ABOUT ADVANCED BUSINESS MANAGER Advanced Business Manager (ABM) is a specialist provider of tailored accounting and business managementsoftware with a
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BLOG CREATION & STRATEGIST SUPPORT www.castleford.com.au 8 At the start of our relationship with WMC our in-house Web Developers built a blog. A blog is an essential ALDER IP - CONTENT.CASTLEFORD.COM.AU STRATEGISE, CREATE, AMPLIFY www.castleford.com.au 7 Alder IP is a 4-person law firm with a limited marketing budget, so since we first started working together they’ve been on one ofBEYOND BANK
BEYOND BANK Beyond Bank is a customer-owned bank, and is the 4th largest in Australia, with 195,000 customers and 49 branches. They offer many financial services including home loans, car loans, personal loans, savings & transaction accounts, term deposits, credit PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, ROUTE 66 - CASTLEFORD GOALS www.castleford.com.au 5 1 2 3 GET IN TOUCH BOOKING TOURS DOWNLOAD ITINERARY We worked with Route 66 to identify these goals and provide a service closely tied to achieving them. LINKEDIN CONTENT STRATEGY EXAMPLES 2 6 TRATEGY ORK˚ But first, let’s discuss just how fundamental LinkedIn is to B2B content marketing success. With these figures in mind, it’s clear that B2B marketers who aren’t running strongDFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations.HARVEY FURNISHINGS
GOALS www.castleford.com.au 5 1 2 3 CLICK ON STORE LOCATOR INCREASE HOME CONSULTATION LEADS SUBSCRIBE TO NEWSLETTER In order to create an ROI-focused strategy for Harvey Furnishings, we have worked with them to identify 3 key website TELARUS - CASTLEFORD ABOUT TELARUS Telarus is a leading provider of managed networks, managed security and private cloud services for Australia and NewZealand’s
TO GOING PLATINUM GOALS: YOUR TICKET GOOGLE ANALYTICS 3 www.castleford.com.au INTRODUCTION We’ve all been there – it’s 4:30 p.m. on a Friday and the boss wants to know which content brought in the most leads forHUNTS MARINE
HUNTS MARINE Hunts Marine provide local boat sales, accessories, parts and service across NSW including Sydney, Wollongong, Batemans Bay, andToronto.
PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, ROUTE 66 - CASTLEFORD GOALS www.castleford.com.au 5 1 2 3 GET IN TOUCH BOOKING TOURS DOWNLOAD ITINERARY We worked with Route 66 to identify these goals and provide a service closely tied to achieving them. LINKEDIN CONTENT STRATEGY EXAMPLES 2 6 TRATEGY ORK˚ But first, let’s discuss just how fundamental LinkedIn is to B2B content marketing success. With these figures in mind, it’s clear that B2B marketers who aren’t running strongDFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations.HARVEY FURNISHINGS
GOALS www.castleford.com.au 5 1 2 3 CLICK ON STORE LOCATOR INCREASE HOME CONSULTATION LEADS SUBSCRIBE TO NEWSLETTER In order to create an ROI-focused strategy for Harvey Furnishings, we have worked with them to identify 3 key website TELARUS - CASTLEFORD ABOUT TELARUS Telarus is a leading provider of managed networks, managed security and private cloud services for Australia and NewZealand’s
TO GOING PLATINUM GOALS: YOUR TICKET GOOGLE ANALYTICS 3 www.castleford.com.au INTRODUCTION We’ve all been there – it’s 4:30 p.m. on a Friday and the boss wants to know which content brought in the most leads forHUNTS MARINE
HUNTS MARINE Hunts Marine provide local boat sales, accessories, parts and service across NSW including Sydney, Wollongong, Batemans Bay, andToronto.
FOCUS.CASTLEFORD.COM.AU focus.castleford.com.au - Log in PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TELARUS - CASTLEFORD GOALS www.castleford.com.au 5 1 2 3 ASSET DOWNLOADS WEBSITE LEADS NEWSLETTER SUBSCRIPTION Telarus needed our support to expand its online footprint; develop the range and quality of content on its website; and ultimately THE GUIDE TO DRIP EMAIL MARKETING (AND 4 EXAMPLES YOU CAN 3 4 OW The Power of Email Drip Marketing Drip emails stand out because they allow you to target both existing and new leads. Traditionally, leads receive certain emails only after they’ve filled out an opt-in AUTOMATION TIPS MARKETING 20 ESSENTIAL Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more PLAYBOOK YOUR CONTENT MARKETING COLLATERAL IDEAS … 30 KICKASS MARKETING COLLATERAL IDEAS FOR YOUR CONTENT MARKETING PLAYBOOK 5 www.castleford.com.au WRITTEN CONTENT A large portion of your marketing materials will be MANAGER ADVANCED BUSINESS ABOUT ADVANCED BUSINESS MANAGER Advanced Business Manager (ABM) is a specialist provider of tailored accounting and business managementsoftware with a
ALDER IP - CONTENT.CASTLEFORD.COM.AU STRATEGISE, CREATE, AMPLIFY www.castleford.com.au 7 Alder IP is a 4-person law firm with a limited marketing budget, so since we first started working together they’ve been on one ofWMC ACCOUNTING
BLOG CREATION & STRATEGIST SUPPORT www.castleford.com.au 8 At the start of our relationship with WMC our in-house Web Developers built a blog. A blog is an essentialBEYOND BANK
BEYOND BANK Beyond Bank is a customer-owned bank, and is the 4th largest in Australia, with 195,000 customers and 49 branches. They offer many financial services including home loans, car loans, personal loans, savings & transaction accounts, term deposits, credit FOCUS.CASTLEFORD.COM.AU focus.castleford.com.au - Log inLOG IN
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PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, LINKEDIN CONTENT STRATEGY EXAMPLES 2 6 TRATEGY ORK˚ But first, let’s discuss just how fundamental LinkedIn is to B2B content marketing success. With these figures in mind, it’s clear that B2B marketers who aren’t running strongDFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations. TO GOING PLATINUM GOALS: YOUR TICKET GOOGLE ANALYTICS 3 www.castleford.com.au INTRODUCTION We’ve all been there – it’s 4:30 p.m. on a Friday and the boss wants to know which content brought in the most leads forHUNTS MARINE
HUNTS MARINE Hunts Marine provide local boat sales, accessories, parts and service across NSW including Sydney, Wollongong, Batemans Bay, andToronto.
ASSURANCE TRANS PACIFIC ABOUT TRANS PACIFIC ASSURANCE Trans Pacific Assurance is a specialist insurance provider based in Papua New Guinea. The firm’s MD, Christopher Giddings, prides himself and his company on demystifying the insurance business and building real, FOCUS.CASTLEFORD.COM.AU focus.castleford.com.au - Log inLOG IN
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PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, LINKEDIN CONTENT STRATEGY EXAMPLES 2 6 TRATEGY ORK˚ But first, let’s discuss just how fundamental LinkedIn is to B2B content marketing success. With these figures in mind, it’s clear that B2B marketers who aren’t running strongDFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations. TO GOING PLATINUM GOALS: YOUR TICKET GOOGLE ANALYTICS 3 www.castleford.com.au INTRODUCTION We’ve all been there – it’s 4:30 p.m. on a Friday and the boss wants to know which content brought in the most leads forHUNTS MARINE
HUNTS MARINE Hunts Marine provide local boat sales, accessories, parts and service across NSW including Sydney, Wollongong, Batemans Bay, andToronto.
ASSURANCE TRANS PACIFIC ABOUT TRANS PACIFIC ASSURANCE Trans Pacific Assurance is a specialist insurance provider based in Papua New Guinea. The firm’s MD, Christopher Giddings, prides himself and his company on demystifying the insurance business and building real, ROUTE 66 - CASTLEFORD GOALS www.castleford.com.au 5 1 2 3 GET IN TOUCH BOOKING TOURS DOWNLOAD ITINERARY We worked with Route 66 to identify these goals and provide a service closely tied to achieving them. COMMUNICATIONS BARRETT GOALS www.castleford.com.au 5 1 2 3 GENERATE LEADS THROUGH WHITEPAPER DOWNLOADS GENERATE LEADS THROUGH ENQUIRY FORMS CAPTURE NEWSLETTER SIGN-UPS We were able to help Barrett Communications identify their primary and secondary goals.HARVEY FURNISHINGS
GOALS www.castleford.com.au 5 1 2 3 CLICK ON STORE LOCATOR INCREASE HOME CONSULTATION LEADS SUBSCRIBE TO NEWSLETTER In order to create an ROI-focused strategy for Harvey Furnishings, we have worked with them to identify 3 key website TELARUS - CASTLEFORD ABOUT TELARUS Telarus is a leading provider of managed networks, managed security and private cloud services for Australia and NewZealand’s
PLAYBOOK YOUR CONTENT MARKETING COLLATERAL IDEAS … 30 KICKASS MARKETING COLLATERAL IDEAS FOR YOUR CONTENT MARKETING PLAYBOOK 5 www.castleford.com.au WRITTEN CONTENT A large portion of your marketing materials will be ASSET DOWNLOADS CASE STUDY WHAT THE NUMBERS SAID www.castleford.com.au 10 CONVERSIONS 13.4% of Landing Page visitors from the Facebook ads filled in the form. Anything over 11.45% would 2019 TRENDS REPORT FOR CONTENT MARKETING INTRODUCTION We partnered with our friends at Brafton Inc in the US to crunch the numbers on 50 key content marketing terms. Using Google Trends, we assessed the perceived rise and fall of users’ search ALDER IP - CONTENT.CASTLEFORD.COM.AU STRATEGISE, CREATE, AMPLIFY www.castleford.com.au 7 Alder IP is a 4-person law firm with a limited marketing budget, so since we first started working together they’ve been on one of BUSINESS WILL IMPACT YOUR TRENDS FOR 2019 THAT 6 … 3 www.castleford.com.au INTRODUCTION As the clock struck 12:01 a.m. on New Year’s Day 2019, an estimated 360,000 babies were to be bornover the next 24
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BLOG CREATION & STRATEGIST SUPPORT www.castleford.com.au 8 At the start of our relationship with WMC our in-house Web Developers built a blog. A blog is an essential FOCUS.CASTLEFORD.COM.AU focus.castleford.com.au - Log inLOG IN
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PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, LINKEDIN CONTENT STRATEGY EXAMPLES 2 6 TRATEGY ORK˚ But first, let’s discuss just how fundamental LinkedIn is to B2B content marketing success. With these figures in mind, it’s clear that B2B marketers who aren’t running strongDFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations. TO GOING PLATINUM GOALS: YOUR TICKET GOOGLE ANALYTICS 3 www.castleford.com.au INTRODUCTION We’ve all been there – it’s 4:30 p.m. on a Friday and the boss wants to know which content brought in the most leads forHUNTS MARINE
HUNTS MARINE Hunts Marine provide local boat sales, accessories, parts and service across NSW including Sydney, Wollongong, Batemans Bay, andToronto.
ASSURANCE TRANS PACIFIC ABOUT TRANS PACIFIC ASSURANCE Trans Pacific Assurance is a specialist insurance provider based in Papua New Guinea. The firm’s MD, Christopher Giddings, prides himself and his company on demystifying the insurance business and building real, FOCUS.CASTLEFORD.COM.AU focus.castleford.com.au - Log inLOG IN
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PICTURES.CASTLEFORD.COM.AU pictures.castleford.com.au TYPES OF INFOGRAPHICS YOU SHOULD BE USING IN YOUR … 2 1 FLOWCHART INFOGRAPHIC A flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. Illustrations are linked together by lines, dots or arrows, LINKEDIN CONTENT STRATEGY EXAMPLES 2 6 TRATEGY ORK˚ But first, let’s discuss just how fundamental LinkedIn is to B2B content marketing success. With these figures in mind, it’s clear that B2B marketers who aren’t running strongDFK CROSBIE
ABOUT DFK CROSBIE DFK Crosbie provide accounting, auditing, business services, wealth management, SMSF and finance to a wide range of industries and businesses including hotels and hospitality, health and medical, not-for-profits and government organisations. TO GOING PLATINUM GOALS: YOUR TICKET GOOGLE ANALYTICS 3 www.castleford.com.au INTRODUCTION We’ve all been there – it’s 4:30 p.m. on a Friday and the boss wants to know which content brought in the most leads forHUNTS MARINE
HUNTS MARINE Hunts Marine provide local boat sales, accessories, parts and service across NSW including Sydney, Wollongong, Batemans Bay, andToronto.
ASSURANCE TRANS PACIFIC ABOUT TRANS PACIFIC ASSURANCE Trans Pacific Assurance is a specialist insurance provider based in Papua New Guinea. The firm’s MD, Christopher Giddings, prides himself and his company on demystifying the insurance business and building real, ROUTE 66 - CASTLEFORD GOALS www.castleford.com.au 5 1 2 3 GET IN TOUCH BOOKING TOURS DOWNLOAD ITINERARY We worked with Route 66 to identify these goals and provide a service closely tied to achieving them. COMMUNICATIONS BARRETT GOALS www.castleford.com.au 5 1 2 3 GENERATE LEADS THROUGH WHITEPAPER DOWNLOADS GENERATE LEADS THROUGH ENQUIRY FORMS CAPTURE NEWSLETTER SIGN-UPS We were able to help Barrett Communications identify their primary and secondary goals.HARVEY FURNISHINGS
GOALS www.castleford.com.au 5 1 2 3 CLICK ON STORE LOCATOR INCREASE HOME CONSULTATION LEADS SUBSCRIBE TO NEWSLETTER In order to create an ROI-focused strategy for Harvey Furnishings, we have worked with them to identify 3 key website TELARUS - CASTLEFORD ABOUT TELARUS Telarus is a leading provider of managed networks, managed security and private cloud services for Australia and NewZealand’s
PLAYBOOK YOUR CONTENT MARKETING COLLATERAL IDEAS … 30 KICKASS MARKETING COLLATERAL IDEAS FOR YOUR CONTENT MARKETING PLAYBOOK 5 www.castleford.com.au WRITTEN CONTENT A large portion of your marketing materials will be ASSET DOWNLOADS CASE STUDY WHAT THE NUMBERS SAID www.castleford.com.au 10 CONVERSIONS 13.4% of Landing Page visitors from the Facebook ads filled in the form. Anything over 11.45% would 2019 TRENDS REPORT FOR CONTENT MARKETING INTRODUCTION We partnered with our friends at Brafton Inc in the US to crunch the numbers on 50 key content marketing terms. Using Google Trends, we assessed the perceived rise and fall of users’ search ALDER IP - CONTENT.CASTLEFORD.COM.AU STRATEGISE, CREATE, AMPLIFY www.castleford.com.au 7 Alder IP is a 4-person law firm with a limited marketing budget, so since we first started working together they’ve been on one of BUSINESS WILL IMPACT YOUR TRENDS FOR 2019 THAT 6 … 3 www.castleford.com.au INTRODUCTION As the clock struck 12:01 a.m. on New Year’s Day 2019, an estimated 360,000 babies were to be bornover the next 24
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BLOG CREATION & STRATEGIST SUPPORT www.castleford.com.au 8 At the start of our relationship with WMC our in-house Web Developers built a blog. A blog is an essential__
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CASTLEFORD MEDIA
CONTENT MARKETING
Unrivalled content marketing experience in Australia and New Zealand. ROI-focused campaigns covering strategy, planning, content creationand amplification.
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EXPERTISE AT SCALE
As a content marketing agency with 15 years of experience delivering end-to-end ROI, our digital media services are scalable to the needs of every business and consumer. That means custom SEO content that hits every stage of the customer journey, every phase of the salesfunnel.
Our Google-certified strategists craft brand-specific B2B and B2C campaigns with full transparency into performance metrics, distribution channels and competitive analyses. Increasing conversions and driving tangible revenue has never been easierOUR SERVICES
To capitalise on the growing amount of time consumers spend online, our content marketing services are adapted to a digital-first environment. Wherever your prospects are, that’s where your brand should be. A comprehensive online presence is non-negotiable, and with Castleford you are granted full-scale control of delivery, quality and management of that presence.CONTENT STRATEGY
CONTENT STRATEGY
* Buyer personas and customer journey mapping. * Measurement, analytics tracking and data insights. * Audits of content, social media, websites, competitors and userexperience.
* On-page, off-page and technical search engine optimisation. * Campaign planning, management and reporting. * A/B and UX testing.* Email automation.
* Content and brand identity consulting. * Project management.CONTENT CREATION
CONTENT CREATION
* Landing page and blog copy. * eBooks and white papers. * Case studies and customer testimonials. * Video production and animations. * Infographics and asset design. * Custom illustrations and logo design. * Newsletters and email copy.* Calls-to-action.
* Web design and development. * Product and services copy. * Social graphics and copy creation. * On-demand artwork. CONTENT AMPLIFICATION CONTENT AMPLIFICATION * Full-service email marketing. * Paid and organic social media. * Guest-posting and syndication. * Pay-per-click and display advertising. * Influencer marketing and outreach. * Press releases and sponsored content. * Retargeting and remarketing. * User-generated content. * Platform management and content administration. * Web analytics and SEO evaluation. * Fully-managed content strategies. * SEO and content auditing.GET PRICING
WHY CONTENT MARKETING Content marketing is the only form of marketing left. It’s the only methodology that delivers measurable returns at reasonable costs. It’s 62% CHEAPER THAN OUTBOUND MARKETING AND GENERATES 6X MORECONVERSIONS.
Your online media properties serve as the digital storefront to your business. Brick and mortar has been replaced with HTML code and .com impressions. While traditional marketers may have taken out an ad in the local paper or paid for a billboard, today’s content marketers understand that online prospects and customers are not static. A blog post lives on in perpetuity, yet it comes with just a one-time investment: That’s sustainable, long-term ROI you can plan for. Content of all types can be published and shared across the entire spectrum of the web, essentially giving your brand an entry point into the lives of the 4 billion internet users around the world. No billboard — no other marketing — achieves that reach. Offering consumers informative, practical and engaging content begins a conversation, one that ideally results in a purchase – and continues with repeat purchases in the future. Content marketing maps strategically to objective business goals, too. It produces: QUALIFIED LEADS (AND MORE OF THEM). CHEAPER COST PER LEAD AND COST PER SALE. SHORTER SALES CYCLES. REDUCED MARKETING AND SALES OVERHEAD. CUSTOMER DATA TO FUEL OTHER CHANNEL CAMPAIGNS. COMPETITIVE BUSINESS INTELLIGENCE. THOUGHT LEADERSHIP AND BRAND AFFINITY. HIGHER ORGANIC RANKINGS FOR TARGET KEYWORDS. LONG-TERM TRAFFIC AND USER TOUCHPOINTS. EVERLASTING, CUSTOM SALES COLLATERAL. Marketing is a revenue centre for your company. Content is the medium for making that revenue possible. MEASURE, ENGAGE, INFLUENCE Content marketing makes the intangible tangible. Abstract concepts like exposure or awareness should be associated with actual dollar amounts. By constructing your campaigns in a way that tracks all assets and their performance metrics, and then cycles that data back into subsequent content marketing efforts, you create a high-powered, accelerative revenue stack. That’s what we do: track, compile, evaluate and upcycle every atom of data across all promotions and distribution channels to design the best content experience for the right target audience at the righttime.
As a content marketing agency, we are an experienced addition to your in-house team, bringing process, creative talent and vision to your marketing dreams. That includes on-brand audience messaging, SEO strategy, social media influence and quality content that’s optimised to connect with high-value, high-intent readers and viewers. CONTENT MARKETING WITH PRECISION Obtaining social media followers or email subscribers is great, but you need to convert targeted engagements into meaningful leads as well. We recognise that not every consumer is a lead, and not every lead is of quantitative value to your brand. But the prospects that fit your personas need to be nurtured and energised to become a revenue source for your organisation. Visual or written content tells your brand narrative and entices actionable behavior from your audience so you can tap into every business opportunity that exists within each interaction. Using enterprise SEO tools and proprietary digital software platforms, we determine what type of content to create, when to publish it, how to amplify it and which conversion goals it should be achieving. It’s the best of art and data science, and it’s a model that few content marketing agencies can match. At Castleford, we push the market forward and set the standard for dynamic and reliable revenuestreams.
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WHO WE WORK WITH
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TESTIMONIALS
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"We've been working with Castleford this year on a content marketing strategy. They've been a pleasure to work with and have provided us with recommendations and guidance. We believe there will be a solid return on investment from the strategy we're currently developing withthem."
Chris Galloway / SESL*
"I've worked with Castleford over several projects for around two years. Their understanding of content is complete. From strategy to delivery and pitch to publish, Castleford – their writers, account managers, and strategists - understand the craft and science that makes great content. I’d highly recommend them to any business or organisation, and especially to other content creators who want confidence in quality." Mark Ankucic / 3P Learning*
"Since working with Castleford, they’ve quite literally felt like an extension of our in-house team. As we’ve expanded our marketing team across APAC and North America, they’ve been very helpful in coordinating projects across time zones, which has increased our production efficiency and overall content quality." Allison Lasley / Practifi*
"Castleford have opened up incredible opportunities for business growth and marketing options we didn’t know were possible before. Their expert team have provided us with a solid marketing strategy and are there every step of the way with advice and improvements, ensuring we get the most out of our partnership." Laura Niciak / Skheme*
"Castleford have helped us develop a strong digital marketing strategy to grow our business. The Castleford team are a pleasure to work with. Their expertise and specialist knowledge in optimising our campaign have allowed us to develop new initiatives in our digital marketing and to stay ahead of our competition." Jonathan Smith / Optimech* 1
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CONTENT MARKETING BLOG*
GREAT EXAMPLES OF WHEN CONTENT MARKETING AND DESIGN ALIGN Visual elements can be game-changers for your content marketingcollateral....
11th October
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20 COLD EMAIL SUBJECT LINES THAT ACTUALLY GET RESPONSES Here are 20 of the most effective cold email subject line examples to inspire your next campaign....10th October
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HOW IT’S MADE: A LOOK INSIDE THE PAGES OF AN EBOOK From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making an eBook in the content marketing world....9th October
We are Castleford, an experienced, creative, full-service content marketing agency working with a broad range of clients in Australiaand New Zealand.
OUR OFFICES
Sydney
333 George Street, Sydney, NSW 2000, Australia +61 2 8973 1908Auckland
19 Victoria Street West, Auckland 1010, New Zealand +64 9 951 6469Melbourne
222 Exhibition Street, Melbourne, VIC 3000, Australia +61 3 9018 5223 GET HELP WITH YOUR STRATEGY We'll show you how a great content marketing strategy can drive real results. Let's talk about some ideas for your business.GET STARTED__
CONTACT US
Have a question for us? Need help finding our offices? Check out our Contact Us page for different ways to get in touch.CONTACT US__
DOWNLOAD FREE RESOURCES Whitepaper: Content marketing ROI Whitepaper: How to use social ads for lead generation Ebook: Google Analytics goals Ebook: Digital marketing effectiveness Ebook: Inbound marketing best practices in 2018VIEW MORE__
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