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THE GREAT RETURN TO THE OFFICE EXPERIMENT: WTF HAPPENS The great return to the office experiment: WTF happens when we don't WFH? Campaign has spoken to more than 20 agencies about how they are grappling with the return to the office, now that more than half of the UK adult population has been double-vaccinated. by Jennifer Small. CONTACT THE CAMPAIGN US TEAM Rebecca Carles. SVP, global network sales Email: rebecca.carles@haymarket.com Tel: +44 (0)7739 012223. Steve Barrett. VP, Editorial Director, Campaign U.S. ELI LILLY KICKS OFF GLOBAL MEDIA REVIEW Eli Lilly kicks off global media review. The pharmaceutical giant has been with OMD for almost two decades. HELENA BONHAM CARTER FLAUNTS HER ECCENTRICITY IN SOFOLOGY Work marks debut by the7stars’ in-house creative shop, Supernova. by Ben Bold. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. NATWEST GROUP MOVES £27M MEDIA ACCOUNT TO INITIATIVE Bank splits with Zenith after nine and a half years. by Maisie McCabe. NatWest: Initiative will work with creative agency The & Partnership. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register hereor
SUSAN HOWE PROMOTED TO PRESIDENT OF WEBER SHANDWICK 6 hours ago · Susan Howe promoted to president of Weber Shandwick. The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm. 10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. by Kate Magee. To continue reading this article you need to be registered with Campaign.Registration is
ADVERTISING IS A TAX ONLY POOR PEOPLE PAY Advertising is a tax only poor people pay. 2015 was advertising's annus miserablis - digital ad fraud, disgruntled clients, ad blockers - it was an absolute stinker. 2016 can only be better, right? Wrong. 2016 will be even worse, writes Andrew Pemberton, Director of Furthr. by Andrew Pemberton. WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE The solution was simple but effective – the Ouchie rubber bracelet. Looking like a charity bracelet, the Ouchie can be worn with the white side showing when a child is OK, but when they are in pain, it can be turned to show the red side, letting the teacher know. Havas Lynx also designed the UK's first patient support pack, containing parent HOME NEWSOPINIONCREATIVE WORKBRANDSTECHNOLOGYMEDIA Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creativethought leaders.
THE GREAT RETURN TO THE OFFICE EXPERIMENT: WTF HAPPENS The great return to the office experiment: WTF happens when we don't WFH? Campaign has spoken to more than 20 agencies about how they are grappling with the return to the office, now that more than half of the UK adult population has been double-vaccinated. by Jennifer Small. CONTACT THE CAMPAIGN US TEAM Rebecca Carles. SVP, global network sales Email: rebecca.carles@haymarket.com Tel: +44 (0)7739 012223. Steve Barrett. VP, Editorial Director, Campaign U.S. ELI LILLY KICKS OFF GLOBAL MEDIA REVIEW Eli Lilly kicks off global media review. The pharmaceutical giant has been with OMD for almost two decades. HELENA BONHAM CARTER FLAUNTS HER ECCENTRICITY IN SOFOLOGY Work marks debut by the7stars’ in-house creative shop, Supernova. by Ben Bold. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. NATWEST GROUP MOVES £27M MEDIA ACCOUNT TO INITIATIVE Bank splits with Zenith after nine and a half years. by Maisie McCabe. NatWest: Initiative will work with creative agency The & Partnership. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register hereor
SUSAN HOWE PROMOTED TO PRESIDENT OF WEBER SHANDWICK 6 hours ago · Susan Howe promoted to president of Weber Shandwick. The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm. 10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. by Kate Magee. To continue reading this article you need to be registered with Campaign.Registration is
ADVERTISING IS A TAX ONLY POOR PEOPLE PAY Advertising is a tax only poor people pay. 2015 was advertising's annus miserablis - digital ad fraud, disgruntled clients, ad blockers - it was an absolute stinker. 2016 can only be better, right? Wrong. 2016 will be even worse, writes Andrew Pemberton, Director of Furthr. by Andrew Pemberton. WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE The solution was simple but effective – the Ouchie rubber bracelet. Looking like a charity bracelet, the Ouchie can be worn with the white side showing when a child is OK, but when they are in pain, it can be turned to show the red side, letting the teacher know. Havas Lynx also designed the UK's first patient support pack, containing parentHOME
Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creativethought leaders.
SUBSCRIBE | CAMPAIGN US At Campaign US, we care about this industry, about creativity, about the agencies and marketers, about diversity and inclusion, about breaking news, storytelling and revealing truths of all sizes. Join us as a member now for creative insight, inspiration and valuable networking opportunities all year round. Choose the subscription package that's right for you and your business: DIGITAL ADVERTISERS FUEL ROBUST REBOUND IN U.S. 6 hours ago · Digital advertisers fuel robust rebound in U.S. The U.S. ad market will grow 22% in 2021 after the pandemic trough, perGroupM
REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too. The fitness and fashion brand is encouraging us to hit the chill button with "Permission to Pause." "Life as we know it has changed," said the company. "But while we can’t control our life, we can give ourselves #PermissionToPause. 10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. by Kate Magee. To continue reading this article you need to be registered with Campaign.Registration is
HOW TO EFFECTIVELY DRIVE ENGAGEMENT THROUGH MULTIPLE 11 hours ago · “We’ve been here before,” said TS Kelly, head of impact at the global media and marketing agency Carat. “Remember Second Life, from around 2005 or 2006? It still exists. It’s an environment that was tested by a lot of brands. And those brand environments, most of them have turned into A SURFER'S GUIDE TO CREATIVITY A surfer's guide to creativity. Following the white water of all the months of being locked down and stuck inside, what’s now clear on the horizon is better things are coming. CAMPAIGN CHEMISTRY: VISIBLE’S MINJAE ORMES 12 hours ago · The CMO gig is challenging, dynamic, fast-paced and exciting all at the same time. This week on Campaign Chemistry, we dive into the role of the modern CMO with Minjae Ormes, chief marketing and growth officer at direct-to-consumer telco carrier Visible, who was honored on Campaign US’ inaugural CMO 50 list this week.. Ormes joined Visible as Visible’s first chief marketing andgrowth
IT'S 'OOOOOFFICIAL': FINTECH BRAND SUMUP DEBUTS FIRST WORK 8 hours ago · It's 'Ooooofficial': Fintech brand SumUp debuts first work by Wonderhood Studios. Wonderhood Studios won creative account inApril.
SUSAN HOWE PROMOTED TO PRESIDENT OF WEBER SHANDWICK 6 hours ago · Susan Howe promoted to president of Weber Shandwick. The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm. ELI LILLY KICKS OFF GLOBAL MEDIA REVIEW Eli Lilly kicks off global media review. The pharmaceutical giant has been with OMD for almost two decades. by Alison Weissbrot. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or HELENA BONHAM CARTER FLAUNTS HER ECCENTRICITY IN SOFOLOGY Helena Bonham Carter flaunts her eccentricity in Sofology ad. Work marks debut by the7stars’ in-house creative shop, Supernova. ONE YEAR LATER: HOW THE PANDEMIC HAS IMPACTED THE CREATIVE One year later: How the pandemic has impacted the creative industry. Freelance work is on the rise and production costs are growing according to a new survey by Genero. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. 10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. by Kate Magee. To continue reading this article you need to be registered with Campaign.Registration is
GUYS AND DOLLS: WHY KIDS' ADVERTISING IS GOING GENDER Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls. by Sarah Shearman. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account. SPRITE ENCOURAGES PEOPLE TO NEVER STOP DREAMING The spot, created by Wieden + Kennedy New York, embodies the spirit of Langston Hughes' poem 'Dreams.'. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too. The fitness and fashion brand is encouraging us to hit the chill button with "Permission to Pause." "Life as we know it has changed," said the company. "But while we can’t control our life, we can give ourselves #PermissionToPause. WHY ADIDAS WAS RIGHT TO SHUN VIRAL SPOOF AD 'BREAK FREE Why Adidas was right to shun viral spoof ad 'Break Free'. A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates. by Rod Connors. To continue reading this article you need to be registered with Campaign. Registration is WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE The solution was simple but effective – the Ouchie rubber bracelet. Looking like a charity bracelet, the Ouchie can be worn with the white side showing when a child is OK, but when they are in pain, it can be turned to show the red side, letting the teacher know. Havas Lynx also designed the UK's first patient support pack, containing parent HEY GIRLS RELEASES ‘ANGRIEST FILM EVER MADE’ TO SMASH Hey Girls releases ‘angriest film ever made’ to smash taboos around period poverty. The ad was created to invoke 'maximum anger' among viewers and encourage them to take action against periodpoverty.
ELI LILLY KICKS OFF GLOBAL MEDIA REVIEW Eli Lilly kicks off global media review. The pharmaceutical giant has been with OMD for almost two decades. by Alison Weissbrot. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or HELENA BONHAM CARTER FLAUNTS HER ECCENTRICITY IN SOFOLOGY Helena Bonham Carter flaunts her eccentricity in Sofology ad. Work marks debut by the7stars’ in-house creative shop, Supernova. ONE YEAR LATER: HOW THE PANDEMIC HAS IMPACTED THE CREATIVE One year later: How the pandemic has impacted the creative industry. Freelance work is on the rise and production costs are growing according to a new survey by Genero. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. 10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. by Kate Magee. To continue reading this article you need to be registered with Campaign.Registration is
GUYS AND DOLLS: WHY KIDS' ADVERTISING IS GOING GENDER Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls. by Sarah Shearman. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account. SPRITE ENCOURAGES PEOPLE TO NEVER STOP DREAMING The spot, created by Wieden + Kennedy New York, embodies the spirit of Langston Hughes' poem 'Dreams.'. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too. The fitness and fashion brand is encouraging us to hit the chill button with "Permission to Pause." "Life as we know it has changed," said the company. "But while we can’t control our life, we can give ourselves #PermissionToPause. WHY ADIDAS WAS RIGHT TO SHUN VIRAL SPOOF AD 'BREAK FREE Why Adidas was right to shun viral spoof ad 'Break Free'. A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates. by Rod Connors. To continue reading this article you need to be registered with Campaign. Registration is WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE The solution was simple but effective – the Ouchie rubber bracelet. Looking like a charity bracelet, the Ouchie can be worn with the white side showing when a child is OK, but when they are in pain, it can be turned to show the red side, letting the teacher know. Havas Lynx also designed the UK's first patient support pack, containing parent HEY GIRLS RELEASES ‘ANGRIEST FILM EVER MADE’ TO SMASH Hey Girls releases ‘angriest film ever made’ to smash taboos around period poverty. The ad was created to invoke 'maximum anger' among viewers and encourage them to take action against periodpoverty.
CONTACT THE CAMPAIGN US TEAM Rebecca Carles. SVP, global network sales Email: rebecca.carles@haymarket.com Tel: +44 (0)7739 012223. Steve Barrett. VP, Editorial Director, Campaign U.S. ONE YEAR LATER: HOW THE PANDEMIC HAS IMPACTED THE CREATIVE One year later: How the pandemic has impacted the creative industry. Freelance work is on the rise and production costs are growing according to a new survey by Genero. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. MCDONALD’S CELEBRATES ‘HUNGRY EYES’ IN HOME DELIVERY 1 day ago · Campaign created by Leo Burnett.. From Campaign US. McDonald’s celebrates ‘Hungry Eyes’ in home delivery campaign. Campaign created by Leo Burnett. BAYER KICKS OFF $800 MILLION GLOBAL MEDIA REVIEW 1 day ago · Bayer kicks off $800 million global media review. WPP’s Mediacom held a majority of the account, along with PHD incertain markets.
WENDY’S CREATES AD WITHIN 7 HOURS BASED ON YOUNG FAN’S Wendy’s creates ad within 7 hours based on young fan’s idea. The brand reacted swiftly after Julien Jantos’ mom tweeted his idea for a Wendy’s commercial called The Burger. BRAND BANTER SPARKED BY MCDONALD’S CHICKEN NUGGET SHAPED 18 hours ago · Brand banter sparked by McDonald’s chicken nugget shaped like Among Us crewmate. The nugget sold for $99,997 on eBay.Seems sus
OREO MAKES CONTACT WITH ALIENS WITH EARTH'S FAVORITE 1 day ago · Oreo makes contact with aliens with Earth's favorite cookie. The spot, created by The Community, extends a peace offering to extraterrestrials. DIGITAL BOOK CLUB LITERATI LAUNCHES FIRST NATIONAL AD 1 day ago · Digital book club Literati launches first national ad campaign . Literati is encouraging users to dump their old book club and join a digital one led by famous figures. HENNESSY AND THE NBA SPOTLIGHT BASKETBALL’S CULTURAL 1 day ago · Hennessy and the NBA spotlight basketball’s cultural movement. Droga5’s campaign ‘Make Moves That Start Movements’ stars Russell Westbrook, Victor Solomon and Alex Taylor. GET READY FOR TALENT WARS AS AGENCIES GROW AGAIN 18 hours ago · Get ready for talent wars as agencies grow again. The battle for brains will be a big issue as agency life starts to return to normal. Marketers need to Welcome to campaignlive.com. This site uses Cookies to provide you with the best possible experience. To learn more please view ourCookie Notice
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* Agency of the Year Awards * Power of Purpose Awards * Campaign US EventsLindsay Stein
_May 29, 2020_
ONE-WORD ANSWERS WITH VERIZON-OWNED COMPANY VISIBLE CMO MINJAE ORMES The marketing chief will be speaking at our global Campaign Connect virtual event next week.Oliver McAteer
_May 29, 2020_
LIFE AND WHATSAPP BLEND SEAMLESSLY IN NEW SPOT FROM ALMAPBBDO Behind-the-scenes footage shows how the idea was concepted and shot remotely and while social-distancing.Lindsay Stein
_May 29, 2020_
'THE GREAT DEPRESSION DIDN'T STOP US. 9/11 DIDN'T STOP US,' SAYS NYSEIN REOPENING SPOT
Video footage and images from the stock exchange's extensive archive bring the ad to life. Joann Whitcher _May 29, 2020_ THE INSIDE STORY BEHIND MERRELL'S BRAND FILM TRANSENDING The film's star, sponsor and director took Brand Film Awards attendeesbehind the scenes.
Omar Oakes _May
29, 2020_
CAMPAIGN PODCAST: NEW-BUSINESS ACTIVITY PICKING UP AND 'ZOOM PITCHES'HERE TO STAY
AAR's Victoria Fox and Ingenuity's Duncan Wood discuss what they are learning as agencies pitch over video chat. David Lemley _May 29, 2020_ WILL DTC ACTUALLY CHANGE POST-COVID RETAIL FOREVER? "Your brand will need to remain smart (or get smart if you are lagging behind) concerning your ecommerce business unit."Lindsay Stein
_May 28, 2020_
GET READY TO FIND OUT THE MOST CREATIVE AGENCIES OF THE LAST DECADE IN GLOBAL CANNES REPORT "For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time."Lindsay Stein
_May 28, 2020_
HOW ARE INDEPENDENT AGENCIES PLANNING ON RETURNING TO OFFICESPOST-CORONAVIRUS?
"It's the critical stuff you've gotta get really great at to survive these times, and it ends up being the stuff that can actually make youthrive."
Oliver McAteer
_May 28, 2020_
3% CONFERENCE TO UNPACK 'THE FUTURE OF WORK' AT 9TH ANNUAL EVENT INJULY
Founder Kat Gordon and her team moved the conference forward to have these conversations now while these decisions are being made. Tim Harvey _May 28, 2020_ WHY NOW'S THE TIME FOR ROGUE-A-MATIC MEDIA BUYING "Let's make the most of this period of experimentation." WW'S GAIL TIFFORD & VAYNERMEDIA'S CLAUDE SILVER ON LEADING WITH HEART, EMBRACING NEW WORLD AND 50 YEARS OF FRIENDSHIP These adland boss ladies go deep on insights for the industry andpersonal stories.
DO AUDIENCES CARE IF A BRAND IS BEHIND A FILM? NO. But brand films are harder to make than mass-market entertainment, said Brand Film Awards panelists. WHAT CMOS WANT IN A MEDIA AGENCY, ACCORDING TO NEW STUDY The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top media shops of today. DO THE WERQ: MEET THE NEW MOVEMENT THAT AIMS TO UNITE AND EMPOWER ADLAND'S LGBTQIA+ COMMUNITY Talent from the likes of Droga5, Grey, Publicis Media and more are already supporting the platform. UM NAMED GLOBAL AOR FOR ALL ENERGIZER HOLDINGS BRANDS Some of the company's brands include Energizer, Armor All, Evereadyand Rayovac.
MOVERS & SHAKERS: FCB HEALTH NETWORK, R/GA, OGILVY AND MORE This week's account of wins and losses, lay-offs and hires. BED BATH & BEYOND ANSWERS NEED FOR HOME GOOD WITH $10M DONATION The drive is being pushed with a new ad from Evolution Bureau. UM TO WRANGLE MEDIA DUTIES FOR E. & J. GALLO WINERY The portfolio features award-winning Barefoot Wine, and includes Apothic, Dark Horse, La Marca and New Amsterdam Vodka and Gin. XEROX SHAKES OFF LEGACY COBWEBS AND POWERS INTO CULTURAL RELEVANCY Marketing head Anne Marie Squeo and agency partner Code and Theory on blowing up a 100-year-old brand. BEHIND THE BRAND FILM: LEGO'S EVOLUTION TO WFH HELPER Lego is well positioned to serve as a resource for parents as theywork from home.
HOW BRANDS SHOULD INNOVATE IN THE NEXT PHASE OF COVID-19 "Innovation is not just an outcome, but a mindset which brands must build into their business culture." LABATT BEER TRANSFORMS ORIGINAL SUMMER ADS TO SHOW PEOPLE HAVING FUN- AT A DISTANCE
The "Fake It Until You Lake It" campaign launches just in time forMemorial Day.
ONE-WORD ANSWERS WITH PROFITERO LEADERS SARAH HOFSTETTER AND BRYANWIENER
The duo worked together for years at 360i and again, more recently, atComscore.
WILDFIRE RISK TAKES CENTER STAGE IN AD COUNCIL'S NEW PUBLIC LAND PSA Experts voice a number of concerns about the sudden influx of peopleto national parks.
THERE ISN'T ONE RIGHT ANSWER FOR BRANDS RIGHT NOW But if you want some clues on what to do next, talk to real people. IGNORE THE NAYSAYERS WHO THINK APEROL IS ONLY A WINTER DRINK AND RAISE A GLASS FOR COVID-19 RELIEF The brand is donating $5 for every social post tagged. REALTOR.COM TELLS EVERYBODY TO LET REAL SELVES SHINE AMID SHELTERINGMANDATES
"We are acknowledging how our home lives, our work lives, our family lives and our social lives have all been mashed together into one." AD OF THE WEEK: MASTERCLASS AND ANOMALY EXPLAIN HOW TO LEVEL UP ANDBE A BOSS
Want to learn to write a book? Negotiate the right paycheck? Talk abig game?
THE CRISIS HAS SHIFTED HABITS: DO YOU KNOW YOUR CONSUMER ANYMORE? Are your 2020 planning insights now obsolete? FCB'S GLOBAL CEO AND CCO ON HOW PANDEMIC IS RESHAPING AGENCY (FOR THEBETTER)
Carter Murray and Susan Credle get candid about what they're learning when it comes to leadership as well as creative and operational processes amid crisis. IPG OPENS SOME INTERNATIONAL LOCATIONS, BUT "WILL NOT RUSH BACK" TOALL OFFICES
"As we said at the start of this crisis, this is a marathon, not asprint."
BRAND BEHIND ICONIC 'BABY ON BOARD' SIGN TWEAKS DESIGN FOR WFH Safety 1st teamed up with Allen & Gerritsen to create "Signs of theTimes."
HERE'S HOW ADLAND IS STAVING OFF BOREDOM AMID SOCIAL DISTANCING "I think the repetitive work that we're seeing is likely the result of boredom leading to a creativity glut." OMNICOM GROUP CEO UNVEILS '3-PHASE' PLAN FOR OFFICE RETURN "No person will be required to return to the office if they are not comfortable doing so." HOW HAVAS HEALTH & YOU'S RAPID EVOLUTION IS POWERING NEEDED CONVERGENCE OF CREATIVE, MEDIA AND HEALTH IN ADLAND CEO Donna Murphy on the future agency model, what wins in a post-pandemic world, and welcoming creative powerhouse Icaro Doria asnew global CCO.
PARTNER CONTENT
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