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WHY ADIDAS WAS RIGHT TO SHUN VIRAL SPOOF AD 'BREAK FREE Why Adidas was right to shun viral spoof ad 'Break Free'. A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates. by Rod Connors. To continue reading this article you need to be registered with Campaign. Registration is REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too. The fitness and fashion brand is encouraging us to hit the chill button with "Permission to Pause." "Life as we know it has changed," said the company. "But while we can’t control our life, we can give ourselves #PermissionToPause. GUYS AND DOLLS: WHY KIDS' ADVERTISING IS GOING GENDER Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls. by Sarah Shearman. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account. HOW FITBIT GETS JUMP ON APPLE WATCH WITH GLOBAL BRANDING How Fitbit gets jump on Apple Watch with global branding push. The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities. by Mason Lerner. To continue reading this article you need to be registered with Campaign.Registration is
WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE The solution was simple but effective – the Ouchie rubber bracelet. Looking like a charity bracelet, the Ouchie can be worn with the white side showing when a child is OK, but when they are in pain, it can be turned to show the red side, letting the teacher know. Havas Lynx also designed the UK's first patient support pack, containing parent SPRITE ENCOURAGES PEOPLE TO NEVER STOP DREAMING The spot, created by Wieden + Kennedy New York, embodies the spirit of Langston Hughes' poem 'Dreams.'. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. ADVERTISING IS A TAX ONLY POOR PEOPLE PAY Advertising is a tax only poor people pay. 2015 was advertising's annus miserablis - digital ad fraud, disgruntled clients, ad blockers - it was an absolute stinker. 2016 can only be better, right? Wrong. 2016 will be even worse, writes Andrew Pemberton, Director of Furthr. by Andrew Pemberton. THE GREAT RETURN TO THE OFFICE EXPERIMENT: WTF HAPPENS The great return to the office experiment: WTF happens when we don't WFH? Campaign has spoken to more than 20 agencies about how they are grappling with the return to the office, now that more than half of the UK adult population has been double-vaccinated. by Jennifer Small. ELI LILLY KICKS OFF GLOBAL MEDIA REVIEW Eli Lilly kicks off global media review. The pharmaceutical giant has been with OMD for almost two decades. 10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. by Kate Magee. To continue reading this article you need to be registered with Campaign.Registration is
WHY ADIDAS WAS RIGHT TO SHUN VIRAL SPOOF AD 'BREAK FREE Why Adidas was right to shun viral spoof ad 'Break Free'. A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates. by Rod Connors. To continue reading this article you need to be registered with Campaign. Registration is REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too. The fitness and fashion brand is encouraging us to hit the chill button with "Permission to Pause." "Life as we know it has changed," said the company. "But while we can’t control our life, we can give ourselves #PermissionToPause. GUYS AND DOLLS: WHY KIDS' ADVERTISING IS GOING GENDER Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls. by Sarah Shearman. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account. HOW FITBIT GETS JUMP ON APPLE WATCH WITH GLOBAL BRANDING How Fitbit gets jump on Apple Watch with global branding push. The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities. by Mason Lerner. To continue reading this article you need to be registered with Campaign.Registration is
WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE The solution was simple but effective – the Ouchie rubber bracelet. Looking like a charity bracelet, the Ouchie can be worn with the white side showing when a child is OK, but when they are in pain, it can be turned to show the red side, letting the teacher know. Havas Lynx also designed the UK's first patient support pack, containing parent SPRITE ENCOURAGES PEOPLE TO NEVER STOP DREAMING The spot, created by Wieden + Kennedy New York, embodies the spirit of Langston Hughes' poem 'Dreams.'. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. ADVERTISING IS A TAX ONLY POOR PEOPLE PAY Advertising is a tax only poor people pay. 2015 was advertising's annus miserablis - digital ad fraud, disgruntled clients, ad blockers - it was an absolute stinker. 2016 can only be better, right? Wrong. 2016 will be even worse, writes Andrew Pemberton, Director of Furthr. by Andrew Pemberton. SUBSCRIBE | CAMPAIGN US At Campaign US, we care about this industry, about creativity, about the agencies and marketers, about diversity and inclusion, about breaking news, storytelling and revealing truths of all sizes. Join us as a member now for creative insight, inspiration and valuable networking opportunities all year round. Choose the subscription package that's right for you and your business: ONE YEAR LATER: HOW THE PANDEMIC HAS IMPACTED THE CREATIVE One year later: How the pandemic has impacted the creative industry. Freelance work is on the rise and production costs are growing according to a new survey by Genero. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. READ THE LATEST CREATIVE ADVERTISING CONTENT Flipping the script: creative agency SuperHeroes calls on brands to make client pitches. May 18, 2021 by Sabrina Sanchez. The Client Pitch campaign invites brands to make a case for working with the agency. SOME ADVICE ON INTERVIEWING IN THE TIME OF COVID-19 Treat It Like a Normal Interview. Prepare – research the company and interview panel. Then, dress for the interview.at least from the waist up and show up to the video interview a few minutes early. Use the restroom before the call and have a glass of water next to you. Above all, be yourself and be authentic! DETTOL LOOKS BEYOND HYGIENE IN NEW BRAND CAMPAIGN Dettol looks beyond hygiene in new brand campaign. Dettol claims its new global slogan reflects the powerful human instinct to protect what matters. by Sara Nelson. Dettol: films profile people including judo star Catlin Leigh. To continue reading this article you need to be registered with Campaign. CAMPAIGN CHEMISTRY: VISIBLE’S MINJAE ORMES The CMO gig is challenging, dynamic, fast-paced and exciting all at the same time. This week on Campaign Chemistry, we dive into the role of the modern CMO with Minjae Ormes, chief marketing and growth officer at direct-to-consumer telco carrier Visible, who was honored on Campaign US’ inaugural CMO 50 list this week.. Ormes joined Visible as Visible’s first chief marketing and growthHOW TO HYBRID
20 hours ago · To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account HOW TO COMMUNICATE BACK TO THE OFFICE POLICY 23 hours ago · How to communicate back to the office policy. PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums. ‘I JUST BOOKED MY FIRST BUSINESS TRIP TODAY’: AGENCY CEOS 23 hours ago · ‘I just booked my first business trip today’: Agency CEOs are once again hitting the road. But it may be months before other employees return to a hectic work travel schedule, ifever.
INDEED ENCOURAGES ALLYSHIP AND ‘EMPATHY AT WORK’ FOR PRIDE 1 day ago · Indeed encourages allyship and ‘empathy at work’ for Pride. The campaign focuses on the importance of pronouns in theLGBTQ+ community.
THE GREAT RETURN TO THE OFFICE EXPERIMENT: WTF HAPPENS The great return to the office experiment: WTF happens when we don't WFH? Campaign has spoken to more than 20 agencies about how they are grappling with the return to the office, now that more than half of the UK adult population has been double-vaccinated. SUBSCRIBE | CAMPAIGN US At Campaign US, we care about this industry, about creativity, about the agencies and marketers, about diversity and inclusion, about breaking news, storytelling and revealing truths of all sizes. Join us as a member now for creative insight, inspiration and valuable networking opportunities all year round. Choose the subscription package that's right for you and your business: HELENA BONHAM CARTER FLAUNTS HER ECCENTRICITY IN SOFOLOGY Helena Bonham Carter flaunts her eccentricity in Sofology ad. Work marks debut by the7stars’ in-house creative shop, Supernova. 10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE Pharma (Product innovation) Silver Lion: Ouchie Agency: Havas Lynx, Manchester Client: Chugai/Roche. Arthritis not just old people get it. But how do you get kids suffering from juvenile idiopathic arthritis(JIA) noticed?
REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Social feed cluttered with guilt-inducing home workout posts? Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too.. The fitness and fashion brand is encouraging us to hit the chill button with "Permission toPause."
GUYS AND DOLLS: WHY KIDS' ADVERTISING IS GOING GENDER Guys and dolls: Why kids' advertising is going gender neutral. Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls SPRITE ENCOURAGES PEOPLE TO NEVER STOP DREAMING Sprite encourages people to never stop dreaming. The spot, created by Wieden + Kennedy New York, embodies the spirit of Langston Hughes'poem 'Dreams.'
ADVERTISING IS A TAX ONLY POOR PEOPLE PAY Advertising is a tax only poor people pay. 2015 was advertising's annus miserablis - digital ad fraud, disgruntled clients, ad blockers - it was an absolute stinker. 2016 can only be better, right? WHY ADIDAS WAS RIGHT TO SHUN VIRAL SPOOF AD 'BREAK FREE Why Adidas was right to shun viral spoof ad 'Break Free' A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates. THE GREAT RETURN TO THE OFFICE EXPERIMENT: WTF HAPPENS The great return to the office experiment: WTF happens when we don't WFH? Campaign has spoken to more than 20 agencies about how they are grappling with the return to the office, now that more than half of the UK adult population has been double-vaccinated. SUBSCRIBE | CAMPAIGN US At Campaign US, we care about this industry, about creativity, about the agencies and marketers, about diversity and inclusion, about breaking news, storytelling and revealing truths of all sizes. Join us as a member now for creative insight, inspiration and valuable networking opportunities all year round. Choose the subscription package that's right for you and your business: HELENA BONHAM CARTER FLAUNTS HER ECCENTRICITY IN SOFOLOGY Helena Bonham Carter flaunts her eccentricity in Sofology ad. Work marks debut by the7stars’ in-house creative shop, Supernova. 10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE Pharma (Product innovation) Silver Lion: Ouchie Agency: Havas Lynx, Manchester Client: Chugai/Roche. Arthritis not just old people get it. But how do you get kids suffering from juvenile idiopathic arthritis(JIA) noticed?
REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Social feed cluttered with guilt-inducing home workout posts? Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too.. The fitness and fashion brand is encouraging us to hit the chill button with "Permission toPause."
GUYS AND DOLLS: WHY KIDS' ADVERTISING IS GOING GENDER Guys and dolls: Why kids' advertising is going gender neutral. Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls SPRITE ENCOURAGES PEOPLE TO NEVER STOP DREAMING Sprite encourages people to never stop dreaming. The spot, created by Wieden + Kennedy New York, embodies the spirit of Langston Hughes'poem 'Dreams.'
ADVERTISING IS A TAX ONLY POOR PEOPLE PAY Advertising is a tax only poor people pay. 2015 was advertising's annus miserablis - digital ad fraud, disgruntled clients, ad blockers - it was an absolute stinker. 2016 can only be better, right? WHY ADIDAS WAS RIGHT TO SHUN VIRAL SPOOF AD 'BREAK FREE Why Adidas was right to shun viral spoof ad 'Break Free' A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates. SUBSCRIBE | CAMPAIGN US At Campaign US, we care about this industry, about creativity, about the agencies and marketers, about diversity and inclusion, about breaking news, storytelling and revealing truths of all sizes. Join us as a member now for creative insight, inspiration and valuable networking opportunities all year round. Choose the subscription package that's right for you and your business: ONE YEAR LATER: HOW THE PANDEMIC HAS IMPACTED THE CREATIVE One year later: How the pandemic has impacted the creative industry. Freelance work is on the rise and production costs are growing according to a new survey by Genero. SOME ADVICE ON INTERVIEWING IN THE TIME OF COVID-19 Subscribe today for just $116 a year Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events Become a HOW TO EFFECTIVELY DRIVE ENGAGEMENT THROUGH MULTIPLE 21 hours ago · “We’ve been here before,” said TS Kelly, head of impact at the global media and marketing agency Carat. “Remember Second Life, from around 2005 or 2006? It still exists. It’s an environment that was tested by a lot of brands. And those brand environments, most of them have turned into DIGITAL ADVERTISERS FUEL ROBUST REBOUND IN U.S. 16 hours ago · Digital advertisers fuel robust rebound in U.S. The U.S. ad market will grow 22% in 2021 after the pandemic trough, perGroupM
CAMPAIGN CHEMISTRY: VISIBLE’S MINJAE ORMES 22 hours ago · The CMO gig is challenging, dynamic, fast-paced and exciting all at the same time. This week on Campaign Chemistry, we dive into the role of the modern CMO with Minjae Ormes, chief marketing and growth officer at direct-to-consumer telco carrier Visible, who was honored on Campaign US’ inaugural CMO 50 list this week.. Ormes joined Visible as Visible’s first chief marketing andgrowth
IT'S 'OOOOOFFICIAL': FINTECH BRAND SUMUP DEBUTS FIRST WORK 19 hours ago · It's 'Ooooofficial': Fintech brand SumUp debuts first work by Wonderhood Studios. Wonderhood Studios won creative account inApril.
REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Social feed cluttered with guilt-inducing home workout posts? Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too.. The fitness and fashion brand is encouraging us to hit the chill button with "Permission toPause."
MOVERS & SHAKERS: BURGER KING, MILLER LITE, INSTACART 17 hours ago · Movers & Shakers: Burger King, Miller Lite, Instacart, Mastercard and more. This week’s agency news, people on the move and brand buzz. DIGITAL BOOK CLUB LITERATI LAUNCHES FIRST NATIONAL AD Digital book club Literati launches first national ad campaign . Literati is encouraging users to dump their old book club and join a digital one led by famous figures. HELENA BONHAM CARTER FLAUNTS HER ECCENTRICITY IN SOFOLOGY Work marks debut by the7stars’ in-house creative shop, Supernova. by Ben Bold. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. ONE YEAR LATER: HOW THE PANDEMIC HAS IMPACTED THE CREATIVEAUTHOR:MARIAH COOPER
One year later: How the pandemic has impacted the creative industry. Freelance work is on the rise and production costs are growing according to a new survey by Genero. by Mariah Cooper. To continue reading this article you need to be registered with Campaign.Registration is
10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. by Kate Magee. To continue reading this article you need to be registered with Campaign.Registration is
FARMERS INSURANCE'S PROFESSOR BURKE BRINGS A FAMILIAR Farmers Insurance's Professor Burke brings a familiar voice to COVID-19 crisis. One day, the coronavirus will be another bad incident in the Hall of Claims, he assures in new spot. by Elaine Underwood. To continue reading this article you need to be registered with Campaign.Registration is
SPRITE ENCOURAGES PEOPLE TO NEVER STOP DREAMING The spot, created by Wieden + Kennedy New York, embodies the spirit of Langston Hughes' poem 'Dreams.'. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. GUYS AND DOLLS: WHY KIDS' ADVERTISING IS GOING GENDER Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls. by Sarah Shearman. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account. REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too. The fitness and fashion brand is encouraging us to hit the chill button with "Permission to Pause." "Life as we know it has changed," said the company. "But while we can’t control our life, we can give ourselves #PermissionToPause. WHY ADIDAS WAS RIGHT TO SHUN VIRAL SPOOF AD 'BREAK FREE Why Adidas was right to shun viral spoof ad 'Break Free'. A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates. by Rod Connors. To continue reading this article you need to be registered with Campaign. Registration is WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE The solution was simple but effective – the Ouchie rubber bracelet. Looking like a charity bracelet, the Ouchie can be worn with the white side showing when a child is OK, but when they are in pain, it can be turned to show the red side, letting the teacher know. Havas Lynx also designed the UK's first patient support pack, containing parent HEY GIRLS RELEASES ‘ANGRIEST FILM EVER MADE’ TO SMASH Hey Girls releases ‘angriest film ever made’ to smash taboos around period poverty. The ad was created to invoke 'maximum anger' among viewers and encourage them to take action against periodpoverty.
HELENA BONHAM CARTER FLAUNTS HER ECCENTRICITY IN SOFOLOGY Work marks debut by the7stars’ in-house creative shop, Supernova. by Ben Bold. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. ONE YEAR LATER: HOW THE PANDEMIC HAS IMPACTED THE CREATIVEAUTHOR:MARIAH COOPER
One year later: How the pandemic has impacted the creative industry. Freelance work is on the rise and production costs are growing according to a new survey by Genero. by Mariah Cooper. To continue reading this article you need to be registered with Campaign.Registration is
10 THINGS AGENCIES CAN DO TO END LONG HOURS 10 things agencies can do to end long hours. The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change. by Kate Magee. To continue reading this article you need to be registered with Campaign.Registration is
FARMERS INSURANCE'S PROFESSOR BURKE BRINGS A FAMILIAR Farmers Insurance's Professor Burke brings a familiar voice to COVID-19 crisis. One day, the coronavirus will be another bad incident in the Hall of Claims, he assures in new spot. by Elaine Underwood. To continue reading this article you need to be registered with Campaign.Registration is
SPRITE ENCOURAGES PEOPLE TO NEVER STOP DREAMING The spot, created by Wieden + Kennedy New York, embodies the spirit of Langston Hughes' poem 'Dreams.'. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. GUYS AND DOLLS: WHY KIDS' ADVERTISING IS GOING GENDER Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls. by Sarah Shearman. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account. REEBOK REMINDS US TO TAKE A BREAK WITH 'PERMISSION TO Same. Keeping active in a world of isolation is important. But Reebok wants you to know that taking a break is, too. The fitness and fashion brand is encouraging us to hit the chill button with "Permission to Pause." "Life as we know it has changed," said the company. "But while we can’t control our life, we can give ourselves #PermissionToPause. WHY ADIDAS WAS RIGHT TO SHUN VIRAL SPOOF AD 'BREAK FREE Why Adidas was right to shun viral spoof ad 'Break Free'. A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates. by Rod Connors. To continue reading this article you need to be registered with Campaign. Registration is WHY A WRISTBAND HELPS KIDS WHEN ARTHRITIS IS OUCHIE The solution was simple but effective – the Ouchie rubber bracelet. Looking like a charity bracelet, the Ouchie can be worn with the white side showing when a child is OK, but when they are in pain, it can be turned to show the red side, letting the teacher know. Havas Lynx also designed the UK's first patient support pack, containing parent HEY GIRLS RELEASES ‘ANGRIEST FILM EVER MADE’ TO SMASH Hey Girls releases ‘angriest film ever made’ to smash taboos around period poverty. The ad was created to invoke 'maximum anger' among viewers and encourage them to take action against periodpoverty.
ONE YEAR LATER: HOW THE PANDEMIC HAS IMPACTED THE CREATIVE One year later: How the pandemic has impacted the creative industry. Freelance work is on the rise and production costs are growing according to a new survey by Genero. by Mariah Cooper. To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. CONTACT THE CAMPAIGN US TEAM Rebecca Carles. SVP, global network sales Email: rebecca.carles@haymarket.com Tel: +44 (0)7739 012223. Steve Barrett. VP, Editorial Director, Campaign U.S. MCDONALD’S CELEBRATES ‘HUNGRY EYES’ IN HOME DELIVERY Campaign created by Leo Burnett.. From Campaign US. McDonald’s celebrates ‘Hungry Eyes’ in home delivery campaign. Campaign created by Leo Burnett. BAYER KICKS OFF $800 MILLION GLOBAL MEDIA REVIEW Bayer kicks off $800 million global media review. WPP’s Mediacom held a majority of the account, along with PHD in certain markets. THE GREAT RETURN TO THE OFFICE EXPERIMENT: WTF HAPPENS The great return to the office experiment: WTF happens when we don't WFH? Campaign has spoken to more than 20 agencies about how they are grappling with the return to the office, now that more than half of the UK adult population has been double-vaccinated. COLGATE'S NEW HUM: BRAND UNVEILS GLOBAL SONIC BRANDING 11 hours ago · Colgate's new hum: Brand unveils global sonic branding. What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this. SOME ADVICE ON INTERVIEWING IN THE TIME OF COVID-19 Treat It Like a Normal Interview. Prepare – research the company and interview panel. Then, dress for the interview.at least from the waist up and show up to the video interview a few minutes early. Use the restroom before the call and have a glass of water next to you. Above all, be yourself and be authentic! THE ALLY MARKETERS GUIDE TO QUEER SUBCULTURE ON TIKTOK 13 hours ago · The ally marketers guide to queer subculture on TikTok. A letter from the desk of a lesbian creative director. HENNESSY AND THE NBA SPOTLIGHT BASKETBALL’S CULTURAL Hennessy and the NBA spotlight basketball’s cultural movement. Droga5’s campaign ‘Make Moves That Start Movements’ stars Russell Westbrook, Victor Solomon and Alex Taylor. SAKS OFF 5TH CELEBRATES PRIDE WITH GENDER-NEUTRAL CLOTHING 9 hours ago · Saks Off 5th celebrates Pride with gender-neutral clothing line. The partnership includes the Phluid Project’s capsule collection and corporate DE&I training. Welcome to campaignlive.com. This site uses Cookies to provide you with the best possible experience. To learn more please view ourCookie Notice
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The WPP shop will wrangle strategy, creative and research. MSCHF DECLARES WAR ON FRAGMENTED STREAMING WORLD, PLAYS NETFLIX, DISNEY+, HULU FOR FREEShare
'We're going to make a frankensteinian playlist of media that none of these streaming platforms could ever recommend to you because it would cost them the profits of their exclusively-owned content.' BRAZILIAN RAPPER BIVOLT FEATURES HERSELF IN TRIPPY NEW CAMPAIGNShare
Digital agency AKQA helped bring the artist's unique concept to life. CREATIVITY AMID CRISIS: HOW MARKETERS CAN NAVIGATE OUTBREAKS ANDUNCERTAINTIES
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Let's refrain from reacting out of panic, but instead accept the challenge and get creative. BBVA SPLITS GLOBAL MEDIA, DIGITAL BETWEEN MINDSHARE AND ACCENTUREINTERACTIVE
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The financial company's competitive review process kicked off lastNovember.
OGILVY GIFTS CHICAGO NEW LOGOShare
The pro-bono design system is meant to visually link Chicago's many government entities and campaigns. CAMPAIGN US EXTENDS POWER OF PURPOSE AWARDS DEADLINEShare
The deadline has been extended by seven days. MARKETERS MUST PREPARE FOR DECLINING SMART PHONE USAGEShare
Digital detox culture is becoming more pervasive. Here's what marketers need to know. PRAYTELL NAMES BETH CLEVELAND GLOBAL PRESIDENTShare
The agency is also launching a Manhattan office and wellness practice. THE BEST PART OF WAKING UP MAY ACTUALLY BE... AN UNLIMITED COFFEESUBSCRIPTION
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Panera Bread's "Your Cup is Always Full" program gets liftoff from Goodby Silverstein & Partners. MORE PEOPLE CARE ABOUT FIRMS PRIORITIZING EQUAL PAY OVER ENVIRONMENTAL EFFORTSShare
Don't just celebrate International Women's Day -- pay equally and walk the walk, states study. HOW SAN DIEGO SOCIAL MEDIA SHOP MODIFLY TACKLES AGENCY-CLIENT PAINPOINTS
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Partnership means no RFPs or strings, with month-to-month contracts, says the 22-year-old who started the agency in his college dorm. K-Y'S REDESIGN TO FOCUS MORE ON FEMALE SEXUAL ENJOYMENTShare
The personal lubricant brand is now catering more to both genders. EDITOR'S REFLECTION: CAMPAIGN US' 2020 FEMALE FRONTIER AWARDSShare
Happy Women's History Month and International Women's Day!PARTNER CONTENT
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Share Presented by, Initiative MEET THE FEMALE FRONTIER HONOREES: NIA MARTIN We chat to the Initiative star about rising to the topPromoted
Share Presented by, Carat USA MEET THE FEMALE FRONTIER HONOREES: ANGELA STEELEPromoted
Share Presented by, Initiative MEET THE FEMALE FRONTIER HONOREES: KATY VARNERPromoted
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Share Presented by, Sixième Son HOW A NEW APPROACH TO SOUND COULD BRING ATTENTION TO YOUR BRANDPromoted
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Share Presented by, Braze FIVE WAYS YOUR BRAND CAN WIN CONSUMER HEARTS AND MINDS FIND MORE PARTNER CONTENT HERE >>>Text size A A A
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