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PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
2021 Campaign Brief WA Awards: Seven agencies in the running for the Agency of the Year award. 1 Comment. The Agency of the Year will be announced here on CBWA tomorrow afternoon, April 22nd - between 4:30pm and 5pm. 2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. UN WOMEN AUSTRALIA QUESTIONS ‘SHE’LL BE RIGHT’ ATTITUDE IN To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign via The Monkeys, part of Accenture, that focuses the spotlight on gender inequality in Australia. ‘LADBROKE IT’ CAMPAIGN LAUNCHES VIA THINKERBELL FEATURING Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch. SUBARU CELEBRATES DECADES OF LOVE AND ADVENTURE IN NEW Subaru is celebrating the love Aussies have for their Subarus with a fun integrated campaign to launch the All-New All-Wheel Drive Subaru Outback created by The Works. SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
2021 Campaign Brief WA Awards: Seven agencies in the running for the Agency of the Year award. 1 Comment. The Agency of the Year will be announced here on CBWA tomorrow afternoon, April 22nd - between 4:30pm and 5pm. 2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. UN WOMEN AUSTRALIA QUESTIONS ‘SHE’LL BE RIGHT’ ATTITUDE IN To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign via The Monkeys, part of Accenture, that focuses the spotlight on gender inequality in Australia. ‘LADBROKE IT’ CAMPAIGN LAUNCHES VIA THINKERBELL FEATURING Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch. SUBARU CELEBRATES DECADES OF LOVE AND ADVENTURE IN NEW Subaru is celebrating the love Aussies have for their Subarus with a fun integrated campaign to launch the All-New All-Wheel Drive Subaru Outback created by The Works.CAMPAIGN BRIEF
CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on THE WORK 2021 CONTENDERS: BWM DENTSU MELBOURNE 18 hours ago · ‘Built to Last’ tells of the rigorous, time-consuming testing process that makes every Toyota Genuine Accessory Aussie-tough, with the unmistakable touch of leading Australian comedy director, Tony Rogers. As local trips and holidaysare back
SAATCHI & SAATCHI AUSTRALIA SCORES FOUR GOLDS FOR 23 hours ago · The One Club for Creativity today announced agencies in Australia and New Zealand took home 19 Pencils ~ seven Gold, four Silver, eight Bronze ~ in The One Show 2021, as unveiled during the online global Creative Week 2021. Saatchi & Saatchi Australia with Herd MSL led the way with six Pencils, including four One Show 2021 Golds, all for The Royal Australian Mint ‘Donation Dollar’. AUSTRALIA SCORES 44 FINALISTS AT SHORTLIST STAGE OF 2021 18 hours ago · Australia has secured 44 finalists at the shortlist stage of the 2021 New York Festivals Advertising Awards. Thinkerbell leads the Australian agency pack with 20 finalists, followed closely by Saatchi & Saatchi Australia with 19 finalists. Thinkerbell has scored eight finalists for Bega ‘The FINCH DOCUMENTARY ‘EL METIDO’ IN CINEMAS TODAY 1 day ago · FINCH director Alex Roberts’ new feature-length documentary explores the world of a Guatemalan vigilante in his riveting yet morally-ambiguous quest for justice. Co-directed by Alex Roberts and Daniel LeClair, ‘El Metido’ is the subjective portrait of an extraordinary character filmed over the NINE ANNOUNCES FIRST TV CAMPAIGNS FOR ITS STATE OF 1 day ago · Australia has gained a new window into the incredible creativity in Aussie adland with Nine unveiling a selection of entries in its State of Originality competition as part of Game 1 of last night’s 2021 State of Origin series. Entrants include TBWA Adelaide / Wavemaker, Colenso BBDO, DDB LAST FEW DAYS TO ENTER ADSTARS AWARDS: FREE TO ENTER AND 16 hours ago · Last few days to enter the Ad Stars Awards with the final deadline being Tuesday next week, 15th June. Entry is free and the two top Grand prix awards win a US$10,000 cash prize each. Headquartered in South Korea, Ad Stars is welcoming entries SDWM TAKES HOME GRAND CLIO FOR SPINIFEX GUM’S ‘DREAM BABY 16 hours ago · Melbourne independent agency SDWM has picked up Australia’s only Grand Clio for Spinifex Gum’s ‘Dream Baby Dream’, one of just ten awarded globally at the Clio Music Awards. ‘Dream Baby Dream’ was awarded the Grand Clio for Social Good, and KITKAT ENLISTS MICHAEL CATON FOR SOME WIZARDRY IN LATEST 1 day ago · Today, the KITKAT brand has launched its latest campaign via Wunderman Thompson Australia, to remind people what a difference a break makes when life’s little frustrations are getting to you. Featuring Australian screen legend Michael Caton, NSW’S YOUNGBLOODS RETURN TO THE INDUSTRY’S SOCIAL SCENE 16 hours ago · After more than a year of working from home, the youngest of Sydney’s advertising industry finally came together on May 20 as part of the first Youngbloods NSW event of the year. With in-person events back up and running, the night gave Sydney’s up-and-coming talent a SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
2021 Campaign Brief WA Awards: Seven agencies in the running for the Agency of the Year award. 1 Comment. The Agency of the Year will be announced here on CBWA tomorrow afternoon, April 22nd - between 4:30pm and 5pm. 2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. UN WOMEN AUSTRALIA QUESTIONS ‘SHE’LL BE RIGHT’ ATTITUDE IN To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign via The Monkeys, part of Accenture, that focuses the spotlight on gender inequality in Australia. ‘LADBROKE IT’ CAMPAIGN LAUNCHES VIA THINKERBELL FEATURING Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch. SUBARU CELEBRATES DECADES OF LOVE AND ADVENTURE IN NEW Subaru is celebrating the love Aussies have for their Subarus with a fun integrated campaign to launch the All-New All-Wheel Drive Subaru Outback created by The Works. SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
2021 Campaign Brief WA Awards: Seven agencies in the running for the Agency of the Year award. 1 Comment. The Agency of the Year will be announced here on CBWA tomorrow afternoon, April 22nd - between 4:30pm and 5pm. 2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. UN WOMEN AUSTRALIA QUESTIONS ‘SHE’LL BE RIGHT’ ATTITUDE IN To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign via The Monkeys, part of Accenture, that focuses the spotlight on gender inequality in Australia. ‘LADBROKE IT’ CAMPAIGN LAUNCHES VIA THINKERBELL FEATURING Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch. SUBARU CELEBRATES DECADES OF LOVE AND ADVENTURE IN NEW Subaru is celebrating the love Aussies have for their Subarus with a fun integrated campaign to launch the All-New All-Wheel Drive Subaru Outback created by The Works. THE WORK 2021 CONTENDERS: BWM DENTSU MELBOURNE 12 hours ago · ‘Built to Last’ tells of the rigorous, time-consuming testing process that makes every Toyota Genuine Accessory Aussie-tough, with the unmistakable touch of leading Australian comedy director, Tony Rogers. As local trips and holidaysare back
SAATCHI & SAATCHI AUSTRALIA SCORES FOUR GOLDS FOR 18 hours ago · The One Club for Creativity today announced agencies in Australia and New Zealand took home 19 Pencils ~ seven Gold, four Silver, eight Bronze ~ in The One Show 2021, as unveiled during the online global Creative Week 2021. Saatchi & Saatchi Australia with Herd MSL led the way with six Pencils, including four One Show 2021 Golds, all for The Royal Australian Mint ‘Donation Dollar’. AUSTRALIA SCORES 44 FINALISTS AT SHORTLIST STAGE OF 2021 12 hours ago · Australia has secured 44 finalists at the shortlist stage of the 2021 New York Festivals Advertising Awards. Thinkerbell leads the Australian agency pack with 20 finalists, followed closely by Saatchi & Saatchi Australia with 19 finalists. Thinkerbell has scored eight finalists for Bega ‘The LAST FEW DAYS TO ENTER ADSTARS AWARDS: FREE TO ENTER AND 11 hours ago · Last few days to enter the Ad Stars Awards with the final deadline being Tuesday next week, 15th June. Entry is free and the two top Grand prix awards win a US$10,000 cash prize each. Headquartered in South Korea, Ad Stars is welcoming entries NINE ANNOUNCES FIRST TV CAMPAIGNS FOR ITS STATE OF 1 day ago · Australia has gained a new window into the incredible creativity in Aussie adland with Nine unveiling a selection of entries in its State of Originality competition as part of Game 1 of last night’s 2021 State of Origin series. Entrants include TBWA Adelaide / Wavemaker, Colenso BBDO, DDB KATRINA OLSEN JOINS CUB AS SENIOR PRODUCER 1 day ago · Katrina Olsen has joined Cub as senior producer. A producing powerhouse for more than a decade, Olsen has worked with agencies in Canada, the US, UK and here in Australia on ground-breaking campaigns with global brands including Samsung, McDonald's, Energizer, Kmart and G.H Mumm. NSW’S YOUNGBLOODS RETURN TO THE INDUSTRY’S SOCIAL SCENE 11 hours ago · After more than a year of working from home, the youngest of Sydney’s advertising industry finally came together on May 20 as part of the first Youngbloods NSW event of the year. With in-person events back up and running, the night gave Sydney’s up-and-coming talent a KITKAT ENLISTS MICHAEL CATON FOR SOME WIZARDRY IN LATEST 1 day ago · Today, the KITKAT brand has launched its latest campaign via Wunderman Thompson Australia, to remind people what a difference a break makes when life’s little frustrations are getting to you. Featuring Australian screen legend Michael Caton, ELECTRICLIMEFILMS SIGNS DIRECTOR NICHOLAS LAM 1 day ago · electriclimefilms has added Los Angeles-based director Nicholas Lam to its roster for representation in Australia, Southeast Asia and MENA. Originally from Hawaii and Hong Kong, Lam has been making films since high school. A video he made during senior year wona
PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing DIGITAL ENTREPRENEUR NICK BELL LAUNCHES AUSTRALIAN ARM OF Nick Bell, owner of 12 global digital agencies, is bringing his Singapore and Hong Kong digital agency First Page to Australia, four years after he sold his former agency WME for $39 million. Following the sale in 2017, Bell has focused on building his global agency network across Hong Kong, Thailand, Dubai, Malaysia and Brazil, whichgrew
CAMPAIGN BRIEF WA
2021 Campaign Brief WA Awards: Seven agencies in the running for the Agency of the Year award. 1 Comment. The Agency of the Year will be announced here on CBWA tomorrow afternoon, April 22nd - between 4:30pm and 5pm. 2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. UN WOMEN AUSTRALIA QUESTIONS ‘SHE’LL BE RIGHT’ ATTITUDE IN To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign via The Monkeys, part of Accenture, that focuses the spotlight on gender inequality in Australia. ‘LADBROKE IT’ CAMPAIGN LAUNCHES VIA THINKERBELL FEATURING Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch. SUBARU CELEBRATES DECADES OF LOVE AND ADVENTURE IN NEW Subaru is celebrating the love Aussies have for their Subarus with a fun integrated campaign to launch the All-New All-Wheel Drive Subaru Outback created by The Works. SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing DIGITAL ENTREPRENEUR NICK BELL LAUNCHES AUSTRALIAN ARM OF Nick Bell, owner of 12 global digital agencies, is bringing his Singapore and Hong Kong digital agency First Page to Australia, four years after he sold his former agency WME for $39 million. Following the sale in 2017, Bell has focused on building his global agency network across Hong Kong, Thailand, Dubai, Malaysia and Brazil, whichgrew
CAMPAIGN BRIEF WA
2021 Campaign Brief WA Awards: Seven agencies in the running for the Agency of the Year award. 1 Comment. The Agency of the Year will be announced here on CBWA tomorrow afternoon, April 22nd - between 4:30pm and 5pm. 2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. UN WOMEN AUSTRALIA QUESTIONS ‘SHE’LL BE RIGHT’ ATTITUDE IN To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign via The Monkeys, part of Accenture, that focuses the spotlight on gender inequality in Australia. ‘LADBROKE IT’ CAMPAIGN LAUNCHES VIA THINKERBELL FEATURING Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch. SUBARU CELEBRATES DECADES OF LOVE AND ADVENTURE IN NEW Subaru is celebrating the love Aussies have for their Subarus with a fun integrated campaign to launch the All-New All-Wheel Drive Subaru Outback created by The Works.CAMPAIGN BRIEF
CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on CHAMPION LAUNCHES NEW PRIDE CAMPAIGN AND PARTNERSHIP VIA 15 hours ago · In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and- New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Teaming up with queer screen culture non-for FINCH DOCUMENTARY ‘EL METIDO’ IN CINEMAS TODAY 20 hours ago · FINCH director Alex Roberts’ new feature-length documentary explores the world of a Guatemalan vigilante in his riveting yet morally-ambiguous quest for justice. Co-directed by Alex Roberts and Daniel LeClair, ‘El Metido’ is the subjective portrait of an extraordinary character filmed over the THE WORK 2021 CONTENDERS: HECKLER 1 day ago · Kathmandu has had a global rebrand and is on a mission to enhance the wellbeing of its wearers, by reconnecting with nature. ‘We’re Out There’ is their new campaign and it encourages its patrons to focus on how they feel when they go outdoors. KATRINA OLSEN JOINS CUB AS SENIOR PRODUCER 20 hours ago · Katrina Olsen has joined Cub as senior producer. A producing powerhouse for more than a decade, Olsen has worked with agencies in Canada, the US, UK and here in Australia on ground-breaking campaigns with global brands including Samsung, McDonald's, Energizer, Kmart and G.H Mumm. ‘#SOME_PICTURES’ AN EXHIBITION BY ADRIAN COOK OPENS TODAY 17 hours ago · #SOME_PICTURES, is an exhibition by the award winning portrait, advertising and documentary photographer Adrian Cook. The exhibition, which opens tonight, Thursday June 10th, showcases his series of hand-printed silver gelatin prints and wet plate collodionimages.
NINE ANNOUNCES FIRST TV CAMPAIGNS FOR ITS STATE OF 20 hours ago · Australia has gained a new window into the incredible creativity in Aussie adland with Nine unveiling a selection of entries in its State of Originality competition as part of Game 1 of last night’s 2021 State of Origin series. Entrants include TBWA Adelaide / Wavemaker, Colenso BBDO, DDB ENTRIES NOW OPEN FOR MADC’S YOUNG CREATIVES COMPETITION 16 hours ago · MADC has launched the call for entries for MADC’s Young Creatives Competition ‘One Page Pitch’, in partnership with Creative LIAsons. Entries will close at 12 o’clock midnight AEST, Monday 28 June. It’s been a rough 12 months for Australia. But you know what? We’re doing pretty good KITKAT ENLISTS MICHAEL CATON FOR SOME WIZARDRY IN LATEST 20 hours ago · Today, the KITKAT brand has launched its latest campaign via Wunderman Thompson Australia, to remind people what a difference a break makes when life’s little frustrations are getting to you. Featuring Australian screen legend Michael Caton, ELECTRICLIMEFILMS SIGNS DIRECTOR NICHOLAS LAM 15 hours ago · electriclimefilms has added Los Angeles-based director Nicholas Lam to its roster for representation in Australia, Southeast Asia and MENA. Originally from Hawaii and Hong Kong, Lam has been making films since high school. A video he made during senioryear won a
SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing DIGITAL ENTREPRENEUR NICK BELL LAUNCHES AUSTRALIAN ARM OF Nick Bell, owner of 12 global digital agencies, is bringing his Singapore and Hong Kong digital agency First Page to Australia, four years after he sold his former agency WME for $39 million. Following the sale in 2017, Bell has focused on building his global agency network across Hong Kong, Thailand, Dubai, Malaysia and Brazil, whichgrew
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2021 Campaign Brief WA Awards: Seven agencies in the running for the Agency of the Year award. 1 Comment. The Agency of the Year will be announced here on CBWA tomorrow afternoon, April 22nd - between 4:30pm and 5pm. 2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. UN WOMEN AUSTRALIA QUESTIONS ‘SHE’LL BE RIGHT’ ATTITUDE IN To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign via The Monkeys, part of Accenture, that focuses the spotlight on gender inequality in Australia. ‘LADBROKE IT’ CAMPAIGN LAUNCHES VIA THINKERBELL FEATURING Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch. SUBARU CELEBRATES DECADES OF LOVE AND ADVENTURE IN NEW Subaru is celebrating the love Aussies have for their Subarus with a fun integrated campaign to launch the All-New All-Wheel Drive Subaru Outback created by The Works. SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing DIGITAL ENTREPRENEUR NICK BELL LAUNCHES AUSTRALIAN ARM OF Nick Bell, owner of 12 global digital agencies, is bringing his Singapore and Hong Kong digital agency First Page to Australia, four years after he sold his former agency WME for $39 million. Following the sale in 2017, Bell has focused on building his global agency network across Hong Kong, Thailand, Dubai, Malaysia and Brazil, whichgrew
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2021 Campaign Brief WA Awards: Seven agencies in the running for the Agency of the Year award. 1 Comment. The Agency of the Year will be announced here on CBWA tomorrow afternoon, April 22nd - between 4:30pm and 5pm. 2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. UN WOMEN AUSTRALIA QUESTIONS ‘SHE’LL BE RIGHT’ ATTITUDE IN To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign via The Monkeys, part of Accenture, that focuses the spotlight on gender inequality in Australia. ‘LADBROKE IT’ CAMPAIGN LAUNCHES VIA THINKERBELL FEATURING Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch. SUBARU CELEBRATES DECADES OF LOVE AND ADVENTURE IN NEW Subaru is celebrating the love Aussies have for their Subarus with a fun integrated campaign to launch the All-New All-Wheel Drive Subaru Outback created by The Works.CAMPAIGN BRIEF
CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on CHAMPION LAUNCHES NEW PRIDE CAMPAIGN AND PARTNERSHIP VIA 8 hours ago · In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and- New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Teaming up with queer screen culture non-for-profit FINCH DOCUMENTARY ‘EL METIDO’ IN CINEMAS TODAY 14 hours ago · FINCH director Alex Roberts’ new feature-length documentary explores the world of a Guatemalan vigilante in his riveting yet morally-ambiguous quest for justice. Co-directed by Alex Roberts and Daniel LeClair, ‘El Metido’ is the subjective portrait of an extraordinary character filmed over the THE WORK 2021 CONTENDERS: HECKLER 1 day ago · Kathmandu has had a global rebrand and is on a mission to enhance the wellbeing of its wearers, by reconnecting with nature. ‘We’re Out There’ is their new campaign and it encourages its patrons to focus on how they feel when they go outdoors. KATRINA OLSEN JOINS CUB AS SENIOR PRODUCER 13 hours ago · Katrina Olsen has joined Cub as senior producer. A producing powerhouse for more than a decade, Olsen has worked with agencies in Canada, the US, UK and here in Australia on ground-breaking campaigns with global brands including Samsung, McDonald's, Energizer, Kmart and G.H Mumm. ‘#SOME_PICTURES’ AN EXHIBITION BY ADRIAN COOK OPENS TODAY 11 hours ago · #SOME_PICTURES, is an exhibition by the award winning portrait, advertising and documentary photographer Adrian Cook. The exhibition, which opens tonight, Thursday June 10th, showcases his series of hand-printed silver gelatin prints and wet plate collodionimages.
NINE ANNOUNCES FIRST TV CAMPAIGNS FOR ITS STATE OF 13 hours ago · Australia has gained a new window into the incredible creativity in Aussie adland with Nine unveiling a selection of entries in its State of Originality competition as part of Game 1 of last night’s 2021 State of Origin series. Entrants include TBWA Adelaide / Wavemaker, Colenso BBDO, DDB ENTRIES NOW OPEN FOR MADC’S YOUNG CREATIVES COMPETITION 10 hours ago · MADC has launched the call for entries for MADC’s Young Creatives Competition ‘One Page Pitch’, in partnership with Creative LIAsons. Entries will close at 12 o’clock midnight AEST, Monday 28 June. It’s been a rough 12 months for Australia. But you know what? We’re doing pretty good KITKAT ENLISTS MICHAEL CATON FOR SOME WIZARDRY IN LATEST 13 hours ago · Today, the KITKAT brand has launched its latest campaign via Wunderman Thompson Australia, to remind people what a difference a break makes when life’s little frustrations are getting to you. Featuring Australian screen legend Michael Caton, ELECTRICLIMEFILMS SIGNS DIRECTOR NICHOLAS LAM 8 hours ago · electriclimefilms has added Los Angeles-based director Nicholas Lam to its roster for representation in Australia, Southeast Asia and MENA. Originally from Hawaii and Hong Kong, Lam has been making films since high school. A video he made during senior year wona
CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. DULUX LAUNCHES NEW ‘CHANGE STARTS HERE’ BRAND CAMPAIGN VIA Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story. The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growingup in
CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. DULUX LAUNCHES NEW ‘CHANGE STARTS HERE’ BRAND CAMPAIGN VIA Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story. The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growingup in
CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
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CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on THE WORK 2021 CONTENDERS: HECKLER 1 day ago · Kathmandu has had a global rebrand and is on a mission to enhance the wellbeing of its wearers, by reconnecting with nature. ‘We’re Out There’ is their new campaign and it encourages its patrons to focus on how they feel when they go outdoors. GOOGLE AND DIRECTOR SANJAY DE SILVA CELEBRATE COMMUNITY 1 day ago · Google has launched a campaign via Colenso BBDO, to celebrate the resurgence of community spirit in the wake of the COVID-19 pandemic. Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours. While the pandemic has MENULOG TURNS STATE OF ORIGIN RIVALRIES INTO REACTIVE TEXT 23 hours ago · Food delivery app, Menulog, has delivered a second serve of NRL greats in its latest integrated campaign via McCann, as Official Broadcast Sponsor for the 2021 State of Origin Series, bringing to life the uniquely Aussie sporting tradition: the sledge. GOOGLE AUSTRALIA CELEBRATES COMMUNITY SPIRIT IN NEW 1 day ago · Google Australia has launched a campaign via Colenso BBDO, to celebrate the resurgence of community spirit in the wake of the COVID-19 pandemic. Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and THE MURAL THAT ABSORBS CO2: FELIX MOBILE PUTS ITS ECO 1 day ago · Enviro telco felix mobile has painted a mural in Melbourne CBD that absorbs CO2 emissions like a tree, part of a new national campaign by hybrid creative agency, Paper Moose. Painted with CO2 absorbing paint, made in Australia by Graphenstone, the mural absorbs as much carbon dioxide as 72ANDSUNNY CO-FOUNDER AND CREATIVE CHAIRMAN GLENN COLE 1 day ago · The One Club for Creativity has today announced new leadership to its National Board of Directors. Glenn Cole, co-founder and creative chairman of 72andSunny, has been elected Board chairman. Previously vice chair, he replaces FCB global CCO Susan Credle, whose term ends this month. VOICE ADELAIDE PICKS UP JUDGES CHOICE FOR ‘MADRE’ IN TYPE Voice Adelaide has been recognised as one of seven Judge’s Choices in Communication Design for its identity and branding campaign for Madre. Branding identity work by COLLINS San Francisco on behalf of the San Francisco Symphony was named Best in Show in the Type Directors Club 67th Communications PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE 1 day ago · Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is DDB NZ MANAGING DIRECTOR CHRIS WILLINGHAM TO JOIN R.M 1 day ago · Iconic Australian footwear and clothing company has snared global marketing leader Chris Willingham from DDB New Zealand for chief marketing officer role. Willingham, who was previously managing director of DDB New Zealand, brings more than CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. DULUX LAUNCHES NEW ‘CHANGE STARTS HERE’ BRAND CAMPAIGN VIA Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story. The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growingup in
CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. DULUX LAUNCHES NEW ‘CHANGE STARTS HERE’ BRAND CAMPAIGN VIA Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story. The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growingup in
CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
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CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on THE WORK 2021 CONTENDERS: HECKLER 20 hours ago · Kathmandu has had a global rebrand and is on a mission to enhance the wellbeing of its wearers, by reconnecting with nature. ‘We’re Out There’ is their new campaign and it encourages its patrons to focus on how they feel when they gooutdoors.
GOOGLE AND DIRECTOR SANJAY DE SILVA CELEBRATE COMMUNITY 21 hours ago · Google has launched a campaign via Colenso BBDO, to celebrate the resurgence of community spirit in the wake of the COVID-19 pandemic. Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours. While the pandemic has GOOGLE AUSTRALIA CELEBRATES COMMUNITY SPIRIT IN NEW 19 hours ago · Google Australia has launched a campaign via Colenso BBDO, to celebrate the resurgence of community spirit in the wake of the COVID-19 pandemic. Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and MENULOG TURNS STATE OF ORIGIN RIVALRIES INTO REACTIVE TEXT 17 hours ago · Food delivery app, Menulog, has delivered a second serve of NRL greats in its latest integrated campaign via McCann, as Official Broadcast Sponsor for the 2021 State of Origin Series, bringing to life the uniquely Aussie sporting tradition: the sledge. VOICE ADELAIDE PICKS UP JUDGES CHOICE FOR ‘MADRE’ IN TYPE 1 day ago · Voice Adelaide has been recognised as one of seven Judge’s Choices in Communication Design for its identity and branding campaign for Madre. Branding identity work by COLLINS San Francisco on behalf of the San Francisco Symphony was named Best in Show in the Type Directors Club 67th Communications HOWATSON+WHITE BOLSTERS CREATIVE AND DESIGN TEAM WITH HOST 1 day ago · Howatson+White has today announced several new appointments including Leslie Sharpe as creative director and head of art, Caroline Gilroy as design director, Demian Hamann as senior designer, and Elaine Li, Jared Wicker, Tim Smith and Giles Watson as senior creatives, further strengthening the agency’s creativeoffering.
72ANDSUNNY CO-FOUNDER AND CREATIVE CHAIRMAN GLENN COLE 20 hours ago · The One Club for Creativity has today announced new leadership to its National Board of Directors. Glenn Cole, co-founder and creative chairman of 72andSunny, has been elected Board chairman. Previously vice chair, he replaces FCB global CCO Susan Credle, whose term ends this month. SURFING AUSTRALIA LAUNCHES NEW ‘WELCOME TO SEA COUNTRY 1 day ago · In honour of First Nations people, Surfing Australia and BWM dentsu have launched a short film during Reconciliation Week explaining the Indigenous meaning of the Irukandji name and design for our Australian Surfing Team, soon heading to the Olympic Games. The cinematic shots of 7-time World OGILVY AUSTRALIA APPOINTS MARK ALBERT TO THE POSITION OF 1 day ago · Ogilvy Australia has today announced a further enhancement of its data intelligence offering with the appointment of Mark Albert as chief data and analytics officer. Albert will lead the data practice across the Ogilvy ANZ Network, servicing advertising, experience, PR and health sectors. An CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. DULUX LAUNCHES NEW ‘CHANGE STARTS HERE’ BRAND CAMPAIGN VIA Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story. The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growingup in
CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketingCAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. DULUX LAUNCHES NEW ‘CHANGE STARTS HERE’ BRAND CAMPAIGN VIA Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story. The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growingup in
CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
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CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on THE WORK 2021 CONTENDERS: HECKLER 9 hours ago · Kathmandu has had a global rebrand and is on a mission to enhance the wellbeing of its wearers, by reconnecting with nature. ‘We’re Out There’ is their new campaign and it encourages its patrons to focus on how they feel when they go outdoors. GOOGLE AND DIRECTOR SANJAY DE SILVA CELEBRATE COMMUNITY 9 hours ago · Google has launched a campaign via Colenso BBDO, to celebrate the resurgence of community spirit in the wake of the COVID-19 pandemic. Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours. While the pandemic has GOOGLE AUSTRALIA CELEBRATES COMMUNITY SPIRIT IN NEW 7 hours ago · Google Australia has launched a campaign via Colenso BBDO, to celebrate the resurgence of community spirit in the wake of the COVID-19 pandemic. Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and MENULOG TURNS STATE OF ORIGIN RIVALRIES INTO REACTIVE TEXT 6 hours ago · Food delivery app, Menulog, has delivered a second serve of NRL greats in its latest integrated campaign via McCann, as Official Broadcast Sponsor for the 2021 State of Origin Series, bringing to life the uniquely Aussie sporting tradition: the sledge. VOICE ADELAIDE PICKS UP JUDGES CHOICE FOR ‘MADRE’ IN TYPE 1 day ago · Voice Adelaide has been recognised as one of seven Judge’s Choices in Communication Design for its identity and branding campaign for Madre. Branding identity work by COLLINS San Francisco on behalf of the San Francisco Symphony was named Best in Show in the Type Directors Club 67th Communications HOWATSON+WHITE BOLSTERS CREATIVE AND DESIGN TEAM WITH HOST 1 day ago · Howatson+White has today announced several new appointments including Leslie Sharpe as creative director and head of art, Caroline Gilroy as design director, Demian Hamann as senior designer, and Elaine Li, Jared Wicker, Tim Smith and Giles Watson as senior creatives, further strengthening the agency’s creativeoffering.
72ANDSUNNY CO-FOUNDER AND CREATIVE CHAIRMAN GLENN COLE 8 hours ago · The One Club for Creativity has today announced new leadership to its National Board of Directors. Glenn Cole, co-founder and creative chairman of 72andSunny, has been elected Board chairman. Previously vice chair, he replaces FCB global CCO Susan Credle, whose term ends this month. SURFING AUSTRALIA LAUNCHES NEW ‘WELCOME TO SEA COUNTRY 1 day ago · In honour of First Nations people, Surfing Australia and BWM dentsu have launched a short film during Reconciliation Week explaining the Indigenous meaning of the Irukandji name and design for our Australian Surfing Team, soon heading to the Olympic Games. The cinematic shots of 7-time World OGILVY AUSTRALIA APPOINTS MARK ALBERT TO THE POSITION OF 1 day ago · Ogilvy Australia has today announced a further enhancement of its data intelligence offering with the appointment of Mark Albert as chief data and analytics officer. Albert will lead the data practice across the Ogilvy ANZ Network, servicing advertising, experience, PR and health sectors. An CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less.CAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of BEST AD OF THE DAY: GUINNESS ‘STAY AT HOME’ BY LUKE O’REILLY Today’s Best Ad of the Day is not really an ad as it came from an un paid creative exercise but it deserves recognition none the less. This Guinness poster was created by Dublin-based copywriter Luke O’Reilly as part of a creative brief from the UK based One Minute Briefs. The ad shows a pint of Guinness topped with a white couch with the PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
TOILET PAPER BRAND WHO GIVES A CRAP CHE Proximity has released a cheeky new ad for toilet paper brand Who Gives a Crap, aimed at raising awareness of the social enterprise.The organisation donates 50% of its profits to WaterAid, a charity which helps build toilets and provide clean water supplies for the 2.3 billion people around the CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on THE WORK 2021 CONTENDERS: HECKLER 3 hours ago · Kathmandu has had a global rebrand and is on a mission to enhance the wellbeing of its wearers, by reconnecting with nature. ‘We’re Out There’ is their new campaign and it encourages its patrons to focus on how they feel when they go outdoors. GOOGLE AND DIRECTOR SANJAY DE SILVA CELEBRATE COMMUNITY 3 hours ago · Google has launched a campaign via Colenso BBDO, to celebrate the resurgence of community spirit in the wake of the COVID-19 pandemic. Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours. While the pandemic has THE MURAL THAT ABSORBS CO2: FELIX MOBILE PUTS ITS ECO 3 hours ago · Enviro telco felix mobile has painted a mural in Melbourne CBD that absorbs CO2 emissions like a tree, part of a new national campaign by hybrid creative agency, Paper Moose. Painted with CO2 absorbing paint, made in Australia by Graphenstone, the muralabsorbs as
72ANDSUNNY CO-FOUNDER AND CREATIVE CHAIRMAN GLENN COLE 3 hours ago · The One Club for Creativity has today announced new leadership to its National Board of Directors. Glenn Cole, co-founder and creative chairman of 72andSunny, has been elected Board chairman. Previously vice chair, he replaces FCB global CCO Susan Credle, whose term ends this month. SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
CAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of YEAH SURE NO MORE; SYDNEY-BASED PRODUCTION STUDIO 23 hours ago · Now with a national team, elevated offering, and extensive client list, Sydney-based production studio yeahsure has emerged with a new name in light of its new business positioning as a hub for all creative content needs. With five strong years of GABBERISH #23: THE GUILT ISSUE 23 hours ago · Guest edited by US+US creative associate copywriter Rhiannon Crane (above), the twenty-third issue of Gabberish, Guilt is out today. This issue explores Guilt, and features honest thoughts from eleven creatives from diverse backgrounds: Jim Ritchie founder of US+US, Rob Beamish founder of Rouser, Emma Edwards of the Broke Generation, creative team Ben Horewood and Michelle Canning, HOWATSON+WHITE BOLSTERS CREATIVE AND DESIGN TEAM WITH HOST 1 day ago · Howatson+White has today announced several new appointments including Leslie Sharpe as creative director and head of art, Caroline Gilroy as design director, Demian Hamann as senior designer, and Elaine Li, Jared Wicker, Tim Smith and Giles Watson as senior creatives, further strengthening the agency’s creativeoffering.
THE ONE CLUB AND 3% MOVEMENT OPEN CALL FOR GLOBAL NEXT The One Club for Creativity and The 3% Movement have opened the call for entries for their jointly run Next Creative Leaders 2021, a free competition recognizing women and non-binary creatives on the rise.. Now in its seventh year, Next Creative Leaders is a free portfolio competition that identifies, celebrates and gives a global platform to talented women and non-binary creatives who are BWM DENTSU MELBOURNE AND WHITEGREY PICK UP SILVER AT ASIA The Asia Pacific Tambuli Awards 2021 held its virtual awards night show tonight. BWM Dentsu Melbourne has scored a Silver for Dylan Alcott Foundation ‘Remove the Barrier‘ and a Bronze for Deliveroo ‘Homeless Delivery‘, whilst whiteGREY has secured a Silver for Powershop ‘The Story of Your Power‘. After not having an overall Platinum winner for the last four years of the award show SURFING AUSTRALIA LAUNCHES NEW ‘WELCOME TO SEA COUNTRY 1 day ago · In honour of First Nations people, Surfing Australia and BWM dentsu have launched a short film during Reconciliation Week explaining the Indigenous meaning of the Irukandji name and design for our Australian Surfing Team, soon heading to the Olympic Games. VOICE ADELAIDE PICKS UP JUDGES CHOICE FOR ‘MADRE’ IN TYPE 1 day ago · Voice Adelaide has been recognised as one of seven Judge’s Choices in Communication Design for its identity and branding campaign for Madre. Branding identity work by COLLINS San Francisco on behalf of the San Francisco Symphony was named Best in Show in the Type Directors Club 67th Communications FORMER SAATCHI & SAATCHI MD PAUL WILSON JOINS TBWAAUCKLAND 22 hours ago · TBWANZ Group is appointing Paul Wilson to the role of managing director for TBWAAuckland. Wilson was previously managing director at Saatchi & Saatchi NZ, a role he’s held for five years.. Joining the agency in the midst of a rapid growth phase, Wilson (right) will support the continued expansion of TBWANZ, partner with key clients and lead the development of the account management PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE 22 hours ago · Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is MYER CELEBRATES AUSTRALIAN WOMEN IN NEW SPRING / SUMMER Myer has launched its Spring / Summer 2021 fashion campaign, “Made for this”, in a bold and sophisticated way of celebrating true Aussie style and spirit via Clemenger BBDO Melbourne. After a year that has tested us all, the campaign’s message is that CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less.CAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of BEST AD OF THE DAY: GUINNESS ‘STAY AT HOME’ BY LUKE O’REILLY Today’s Best Ad of the Day is not really an ad as it came from an un paid creative exercise but it deserves recognition none the less. This Guinness poster was created by Dublin-based copywriter Luke O’Reilly as part of a creative brief from the UK based One Minute Briefs. The ad shows a pint of Guinness topped with a white couch with the PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
TOILET PAPER BRAND WHO GIVES A CRAP CHE Proximity has released a cheeky new ad for toilet paper brand Who Gives a Crap, aimed at raising awareness of the social enterprise.The organisation donates 50% of its profits to WaterAid, a charity which helps build toilets and provide clean water supplies for the 2.3 billion people around the CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less.CAMPAIGN BRIEF WA
The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of BEST AD OF THE DAY: GUINNESS ‘STAY AT HOME’ BY LUKE O’REILLY Today’s Best Ad of the Day is not really an ad as it came from an un paid creative exercise but it deserves recognition none the less. This Guinness poster was created by Dublin-based copywriter Luke O’Reilly as part of a creative brief from the UK based One Minute Briefs. The ad shows a pint of Guinness topped with a white couch with the PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
TOILET PAPER BRAND WHO GIVES A CRAP CHE Proximity has released a cheeky new ad for toilet paper brand Who Gives a Crap, aimed at raising awareness of the social enterprise.The organisation donates 50% of its profits to WaterAid, a charity which helps build toilets and provide clean water supplies for the 2.3 billion people around the GABBERISH #23: THE GUILT ISSUE 21 hours ago · Guest edited by US+US creative associate copywriter Rhiannon Crane (above), the twenty-third issue of Gabberish, Guilt is out today. This issue explores Guilt, and features honest thoughts from eleven creatives from diverse backgrounds: Jim Ritchie founder of US+US, Rob Beamish founder of Rouser, Emma Edwards of the Broke Generation, creative team Ben Horewood and Michelle Canning, YEAH SURE NO MORE; SYDNEY-BASED PRODUCTION STUDIO 20 hours ago · Now with a national team, elevated offering, and extensive client list, Sydney-based production studio yeahsure has emerged with a new name in light of its new business positioning as a hub for all creative content needs. With five strong years of BWM DENTSU MELBOURNE AND WHITEGREY PICK UP SILVER AT ASIA The Asia Pacific Tambuli Awards 2021 held its virtual awards night show tonight. BWM Dentsu Melbourne has scored a Silver for Dylan Alcott Foundation ‘Remove the Barrier‘ and a Bronze for Deliveroo ‘Homeless Delivery‘, whilst whiteGREY has secured a Silver for Powershop ‘The Story of Your Power‘. After not having an overall Platinum winner for the last four years of the award show HOWATSON+WHITE BOLSTERS CREATIVE AND DESIGN TEAM WITH HOST 1 day ago · Howatson+White has today announced several new appointments including Leslie Sharpe as creative director and head of art, Caroline Gilroy as design director, Demian Hamann as senior designer, and Elaine Li, Jared Wicker, Tim Smith and Giles Watson as senior creatives, further strengthening the agency’s creativeoffering.
THE ONE CLUB AND 3% MOVEMENT OPEN CALL FOR GLOBAL NEXT The One Club for Creativity and The 3% Movement have opened the call for entries for their jointly run Next Creative Leaders 2021, a free competition recognizing women and non-binary creatives on the rise.. Now in its seventh year, Next Creative Leaders is a free portfolio competition that identifies, celebrates and gives a global platform to talented women and non-binary creatives who are SURFING AUSTRALIA LAUNCHES NEW ‘WELCOME TO SEA COUNTRY 1 day ago · In honour of First Nations people, Surfing Australia and BWM dentsu have launched a short film during Reconciliation Week explaining the Indigenous meaning of the Irukandji name and design for our Australian Surfing Team, soon heading to the Olympic Games. VOICE ADELAIDE PICKS UP JUDGES CHOICE FOR ‘MADRE’ IN TYPE 1 day ago · Voice Adelaide has been recognised as one of seven Judge’s Choices in Communication Design for its identity and branding campaign for Madre. Branding identity work by COLLINS San Francisco on behalf of the San Francisco Symphony was named Best in Show in the Type Directors Club 67th Communications CLICK FRENZY APPOINTS WUNDERMAN THOMPSON AND MINDSHARE AS 22 hours ago · Wunderman Thompson has been awarded the creative account for online shopping mega sale event Click Frenzy following a competitive pitch including brand strategy and architecture, and ongoing communications work. Meanwhile, GroupM agency Mindshare has been awarded the media account following a PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE 20 hours ago · Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is MYER CELEBRATES AUSTRALIAN WOMEN IN NEW SPRING / SUMMER Myer has launched its Spring / Summer 2021 fashion campaign, “Made for this”, in a bold and sophisticated way of celebrating true Aussie style and spirit via Clemenger BBDO Melbourne. After a year that has tested us all, the campaign’s message is that CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing CAMPAIGN BRIEF WACAMPAIGN BRIEF EXAMPLESCAMPAIGN BRIEF FORMATCREATIVE BRIEF EXAMPLESMARKETING CAMPAIGN BRIEFCREATIVE BRIEF TEMPLATE WORD The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. DULUX LAUNCHES NEW ‘CHANGE STARTS HERE’ BRAND CAMPAIGN VIA Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story. The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growingup in
CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing CAMPAIGN BRIEF WACAMPAIGN BRIEF EXAMPLESCAMPAIGN BRIEF FORMATCREATIVE BRIEF EXAMPLESMARKETING CAMPAIGN BRIEFCREATIVE BRIEF TEMPLATE WORD The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. IS THIS ONE OF THOSE HUDDLE INSURANCE ADS? HUDDLE UNVEILS Home and car insurance company, Huddle, has today launched a new Australia-wide campaign – the first to include social, digital and TV – to push its simple, more powerful approach. The campaign was filmed in Wellington by The Glue Society, New Zealand. DULUX LAUNCHES NEW ‘CHANGE STARTS HERE’ BRAND CAMPAIGN VIA Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story. The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growingup in
CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
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CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on GABBERISH #23: THE GUILT ISSUE 13 hours ago · Guest edited by US+US creative associate copywriter Rhiannon Crane (above), the twenty-third issue of Gabberish, Guilt is out today. This issue explores Guilt, and features honest thoughts from eleven creatives from diverse backgrounds: Jim Ritchie founder of US+US, Rob Beamish founder of Rouser, Emma Edwards of the Broke Generation, creative team Ben Horewood and Michelle Canning, BWM DENTSU MELBOURNE AND WHITEGREY PICK UP SILVER AT ASIA 1 day ago · The Asia Pacific Tambuli Awards 2021 held its virtual awards night show tonight. BWM Dentsu Melbourne has scored a Silver for Dylan Alcott Foundation ‘Remove the Barrier‘ and a Bronze for Deliveroo ‘Homeless Delivery‘, whilst whiteGREY has secured a Silver for Powershop ‘The Story of Your Power‘. After not having an overall Platinum winner for the last four years of the award show YEAH SURE NO MORE; SYDNEY-BASED PRODUCTION STUDIO 13 hours ago · Now with a national team, elevated offering, and extensive client list, Sydney-based production studio yeahsure has emerged with a new name in light of its new business positioning as a hub for all creative content needs. With five strong years of VOICE ADELAIDE PICKS UP JUDGES CHOICE FOR ‘MADRE’ IN TYPE 17 hours ago · Voice Adelaide has been recognised as one of seven Judge’s Choices in Communication Design for its identity and branding campaign for Madre. Branding identity work by COLLINS San Francisco on behalf of the San Francisco Symphony was named Best in Show in the Type Directors Club 67th Communications HOWATSON+WHITE BOLSTERS CREATIVE AND DESIGN TEAM WITH HOST 16 hours ago · Howatson+White has today announced several new appointments including Leslie Sharpe as creative director and head of art, Caroline Gilroy as design director, Demian Hamann as senior designer, and Elaine Li, Jared Wicker, Tim Smith and Giles Watson as senior creatives, further strengthening the agency’s creativeoffering.
SURFING AUSTRALIA LAUNCHES NEW ‘WELCOME TO SEA COUNTRY 17 hours ago · In honour of First Nations people, Surfing Australia and BWM dentsu have launched a short film during Reconciliation Week explaining the Indigenous meaning of the Irukandji name and design for our Australian Surfing Team, soon heading to the Olympic Games. Thecinematic shots of
CLICK FRENZY APPOINTS WUNDERMAN THOMPSON AND MINDSHARE AS 14 hours ago · Wunderman Thompson has been awarded the creative account for online shopping mega sale event Click Frenzy following a competitive pitch including brand strategy and architecture, and ongoing communications work. Meanwhile, GroupM agency Mindshare has been awarded the media account following a PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE 12 hours ago · Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is FORMER SAATCHI & SAATCHI MD PAUL WILSON JOINS TBWAAUCKLAND 12 hours ago · TBWANZ Group is appointing Paul Wilson to the role of managing director for TBWAAuckland. Wilson was previously managing director at Saatchi & Saatchi NZ, a role he’s held for five years.. Joining the agency in the midst of a rapid growth phase, Wilson (right) will support the continued expansion of TBWANZ, partner with key clients and lead the development of the account management CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. CAMPAIGN BRIEF WACAMPAIGN BRIEF EXAMPLESCAMPAIGN BRIEF FORMATCREATIVE BRIEF EXAMPLESMARKETING CAMPAIGN BRIEFCREATIVE BRIEF TEMPLATE WORD The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of BEST AD OF THE DAY: GUINNESS ‘STAY AT HOME’ BY LUKE O’REILLY Today’s Best Ad of the Day is not really an ad as it came from an un paid creative exercise but it deserves recognition none the less. This Guinness poster was created by Dublin-based copywriter Luke O’Reilly as part of a creative brief from the UK based One Minute Briefs. The ad shows a pint of Guinness topped with a white couch with the PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
TOILET PAPER BRAND WHO GIVES A CRAP CHE Proximity has released a cheeky new ad for toilet paper brand Who Gives a Crap, aimed at raising awareness of the social enterprise.The organisation donates 50% of its profits to WaterAid, a charity which helps build toilets and provide clean water supplies for the 2.3 billion people around the CAMPAIGN BRIEFADVERTISEFILTERSARCHIVECAMPAIGNSAWARDSEXPAT NEWS CREATIVE RANKINGS. The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on SATC LAUNCHES NEW ‘FOR THOSE WHO WANT A LITTLE MORE In a year where Australians are replacing international holidays with domestic travel, the South Australian Tourism Commission (SATC) has launched a new campaign via TBWAAdelaide, showcasing the incredible natural locations from around the state For Those Who Want a LittleMore.
AGENCY STAFF CALLED ON TO HAVE THEIR SAY IN INDUSTRY-WIDE Agency staff at all levels are invited to take part in a national online survey that aims to capture views and map perceptions and practices around cultural inclusion, diversity and representation across Australia’s communication agencies. The survey is open to all communications, marketing AUSTRALIAN AVOCADOS OFFICIALLY UNOFFICIALLY SPONSOR PRETTY They may not be native to Australia, but there is no denying avocados are part of our culture. So to elevate Australian Avocados beyond our plates to their rightful iconic status, Hort Innovation and TBWASydney have created the new platform “Our Green Gold”. EBAY’S PLAYFUL POSTIES ARE BACK FOR EBAY TUESDAYS IN eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less. CAMPAIGN BRIEF WACAMPAIGN BRIEF EXAMPLESCAMPAIGN BRIEF FORMATCREATIVE BRIEF EXAMPLESMARKETING CAMPAIGN BRIEFCREATIVE BRIEF TEMPLATE WORD The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge. Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards. No Comments. The winning Brightwater campaign was written by Alida Henson and Jessica Marshall. CLEMENGER GROUP COMBINES 99, JUSTONE TO FORM PROXIMITY NZ Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of BEST AD OF THE DAY: GUINNESS ‘STAY AT HOME’ BY LUKE O’REILLY Today’s Best Ad of the Day is not really an ad as it came from an un paid creative exercise but it deserves recognition none the less. This Guinness poster was created by Dublin-based copywriter Luke O’Reilly as part of a creative brief from the UK based One Minute Briefs. The ad shows a pint of Guinness topped with a white couch with the PAUL RECOMMENDS THE RIGHT DROP IN CELLARBRATIONS’ NEW Cellarbrations has launched a new brand campaign via Channel T. With over 600 bottle shops nationally, Cellarbrations is one of the largest independent retail liquor brands in the country, part of Australian Liquor Marketers (ALM). The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into thearea.
TOILET PAPER BRAND WHO GIVES A CRAP CHE Proximity has released a cheeky new ad for toilet paper brand Who Gives a Crap, aimed at raising awareness of the social enterprise.The organisation donates 50% of its profits to WaterAid, a charity which helps build toilets and provide clean water supplies for the 2.3 billion people around the THE WORK 2021 CONTENDERS: SPECIAL GROUP 1 day ago · Close to one million New Zealanders live overseas. But, only 1 in 10 voted in the 2017 New Zealand election. That left a serious amount of Kiwis not having a say. So, to influence overseas non-voters to become voters in 2020, nonpartisan initiative Every Kiwi Vote Counts turned to the experts in YEAH SURE NO MORE; SYDNEY-BASED PRODUCTION STUDIO 3 hours ago · Now with a national team, elevated offering, and extensive client list, Sydney-based production studio yeahsure has emerged with a new name in light of its new business positioning as a hub for all creative content needs. With five strong years of UNIVERSITY OF NEWCASTLE ‘BE PART OF SOMETHING BIGGER Tackling Concussion tells the story of a game-changing collaboration with ex-duel international rugby league and union start Timana Tahu aimed at reducing the risk of concussion in sport. The outcomes are set to transform the way footy is played. Client: University of Newcastle Chief Marketing Officer: Tracy Chalk GABBERISH #23: THE GUILT ISSUE 4 hours ago · Guest edited by US+US creative associate copywriter Rhiannon Crane (above), the twenty-third issue of Gabberish, Guilt is out today. This issue explores Guilt, and features honest thoughts from eleven creatives from diverse backgrounds: Jim Ritchie founder of US+US, Rob Beamish founder of Rouser, Emma Edwards of the Broke Generation, creative team Ben Horewood and Michelle Canning, BWM DENTSU MELBOURNE AND WHITEGREY PICK UP SILVER AT ASIA 1 day ago · The Asia Pacific Tambuli Awards 2021 held its virtual awards night show tonight. BWM Dentsu Melbourne has scored a Silver for Dylan Alcott Foundation ‘Remove the Barrier‘ and a Bronze for Deliveroo ‘Homeless Delivery‘, whilst whiteGREY has secured a Silver for Powershop ‘The Story of Your Power‘. After not having an overall Platinum winner for the last four years of the award show FORMER SAATCHI & SAATCHI MD PAUL WILSON JOINS TBWAAUCKLAND 2 hours ago · TBWANZ Group is appointing Paul Wilson to the role of managing director for TBWAAuckland. Wilson was previously managing director at Saatchi & Saatchi NZ, a role he’s held for five years.. Joining the agency in the midst of a rapid growth phase, Wilson (right) will support the continued expansion of TBWANZ, partner with key clients and lead the development of the account management HOWATSON+WHITE BOLSTERS CREATIVE AND DESIGN TEAM WITH HOST 6 hours ago · Howatson+White has today announced several new appointments including Leslie Sharpe as creative director and head of art, Caroline Gilroy as design director, Demian Hamann as senior designer, and Elaine Li, Jared Wicker, Tim Smith and Giles Watson as senior creatives, further strengthening the agency’s creativeoffering.
PETCULTURE CALLS FOR PETERNITY POLICIES IN THE WORKPLACE 3 hours ago · Eleven with TBWA\Sydney has launched online retail startup PetCulture by campaigning for PETernity Policies to be implemented in the workplace. The initiative is the first act to bring to life PetCulture’s newly launched brand platform – Pets are people too. An online PETernity Petition is KELSEY LEE-BARBER VERSUS LITTLE BROTHER IN LATEST 1 day ago · Today Australian Beef launches a new winter campaign via The Monkeys part of Accenture Interactive, with reigning world champion Javelin thrower, Kelsey Lee-Barber, by highlighting that beef is packed with protein and makes the greatest healthy meals, not only for athletes, but for everyday Aussies MYER CELEBRATES AUSTRALIAN WOMEN IN NEW SPRING / SUMMER Myer has launched its Spring / Summer 2021 fashion campaign, “Made for this”, in a bold and sophisticated way of celebrating true Aussie style and spirit via Clemenger BBDO Melbourne. After a year that has tested us all, the campaign’s message is that* TVC Directory
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PEDIGREE ADOPTION CAMPAIGN VIA COLENSO BBDO CALLS ON MILLENNIALS TO TAKE A STEP INTO PARENTING December 3 2020, 9:51 pm | BY Lynchy | 11 Comments Pedigree, after finding that 83% of millennials were delaying parenting, has set out to create a life-stage between life… Glen 20 + Meals on Wheels deliver peace of mind to vulnerable Aussies in new TVC via Host/Havas1 Comment
Iconic disinfectant brand, Glen 20, has today unveiled the launch of a new national TV campaign via Host/Havas Sydney... Coopers rebrands its ‘Session Ale’ to ‘Pacific Pale Ale’ with packaging and campaign via TABOO9 Comments
New campaign puts a nostalgic lens over Australia’s Pacific Coast After four years at AJF Partnership Bupa appoints Thinkerbell as newcreative agency
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Bupa has appointed Thinkerbell as its new creative agency. Adelaide designer Jeremy Boyd gathers international support forBushfire Relief
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As Australia heads into another summer facing the threat of catastrophic bushfires, Jeremy Boyd, an Adelaide-based... Deadline for the 42nd AWARD Awards fast approaching – entries closeFriday 11 December
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Only one week left to submit your entries. Macca’s captures Kiwi’s competitive spirit in brand new summer campaign via DDB Aotearoa2 Comments
McDonald’s New Zealand is proud to be the official family sponsor of Emirates Team New Zealand, launching this month... Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart – deadline Friday Dec 11No Comments
It’s soon time to pick CB Australian Agency of the Year and NZ Agency of the Year — and also to work out the 2021 Pedigree Adoption campaign via Colenso BBDO calls on millennials to take a step into parenting11 Comments
Pedigree, after finding that 83% of millennials were delaying parenting, has set out to create a life-stage between... Air New Zealand and Tourism New Zealand go in search of 8th Wonder of the World in latest safety video via Pitchblack Partners1 Comment
Air New Zealand and Tourism New Zealand has today launched a new safety video Aotearoa, the 8th Wonder of the World...5 Minutes
with… Matt Stoddart4 Comments
TBWA Melbourne creative director Matt Stoddart on going solo after working with six creative partners and having the... Digitas Australia unveils 7-part Data Masterclass series2 Comments
Publicis Groupe’s Digitas, the Connected Marketing agency, is excited to host a new Data Masterclass series to help... Jenny Mak: A seismic shift in consumer behaviourNo Comments
Ogilvy Sydney group creative director, Jenny Mak, on the rise of eCommerce and what it means for brands Martech startup MyAdbox repositions brand with VCCP/SomeOneappointment
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Following a competitive pitch of branding agencies, home-grown Martech startup MyAdbox has appointed the combined... ReturnToWorkSA explores the many faces of Opioid dependency in new campaign via ShowponyNo Comments
The latest campaign produced for ReturnToWorkSA by Showpony Adelaide represents another important step towards... Best mates bare all in fearless comedy ‘SEXY NAILS’ from Playtime writer/director Tom Slater2 Comments
Writer and director Tom Slater has just released SEXY NAILS, a six-part web series in which two guys talk life, the...GET THE CB
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Bedtime just a little darker, with classic nursery rhymes reimagined for adults in new campaign for Partners Life via Special Group NZ7 Comments
Partners Life and Special Group target new parents in an animated life insurance campaign brought to life (and death)... Bunnings lights up the warehouse with mega Christmas activation viaBastion EBA
2 Comments
On Friday 27 November Bunnings launched its biggest ever Christmas activation, which was created and brought to life... VMLY&R New Zealand MD James Mok departs agency after nearly two years; Fleur Head takes over as managing directorNo Comments
VMLY&R NZ has announced Fleur Head is stepping into the role of managing director VMLY&R New Zealand following the... Vale Paul Begg ~ an authentic artist with a penchant for speed andstyle
20 Comments
Paul Begg was an advertising art director, graphic designer, industrial designer, furniture maker, champion mountain... Guide Dogs Australia launches ‘An experiment in trust’ in new campaign via Thinkerbell15 Comments
Guide Dogs Australia is an organisation built on the values of integrity and trust, awarded Most Trusted Charity... DDB Sydney adds to creative firepower with six new appointmentsfollowing growth
13 Comments
DDB Sydney is expanding its creative team with six new hires following a period of growth for the agency. Bestads Six of the Best Reviewed by Lisa Fedyszyn + Jonathan McMahon, ECDs, Special Group, NZNo Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative... FINCH/303 MullenLowe and Showpony Advertising make the cut at shortlist stage of Epica Awards3 Comments
FINCH and Showpony have both made the cut at shortlist stage of Epica Awards 2020. Final judging will be followed by... Psembi Kinstan returns from BBH London to join McCann Melbourne as executive creative director11 Comments
McCann Melbourne has appointed highly awarded BBH London creative, Psembi Kinstan to the newly created role of... TheBestAdJobs.com – the site for employers to connect with job seekers in Australia, New Zealand, Asia, worldwide – only $50 perlisting
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...Andy
Flemming: The Santa Emails23 Comments
By Andy Flemming, Group Creative Director, M&C Saatchi, Sydney New TAC campaign via TABOO urges Victorians to ‘Spend it Wisely’this festive season
3 Comments
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s... Rabbit director Shannon Murphy’s debut feature film Babyteeth cleansup at AACTA Awards
3 Comments
The 2020 Australian Academy of Cinema and Television Arts Awards were held yesterday and Shannon Murphy’s debut... Playtime director James Chappell wins Best Music Video At 2020 ARIAAwards
1 Comment
Playtime director James Chappell’s latest music video, ‘Standing With You’ for Guy Sebastian, has just been awarded... Alex Hay + Loren Bradley: Production during COVID2 Comments
By Alex Hay of Rabbit and Loren Bradley of FINCH $63bn removed from the global advertising market in 2020 due to the impact of COVID-19; recovery will take at least two yearsNo Comments
Global advertising spend is on course to fall by 10.2% - $63.4bn - to $557.3bn this year, led by sharp cuts in... Sweetshop’s Mark Albiston directs new heartwarming film for BNZ viaColenso BBDO
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Sweetshop’s Mark Albiston has directed a poignant, family-centric film for BNZ from Colenso BBDO. Lurpak celebrates the art of a home-baked Christmas gift in newcampaign via Banter
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Iconic butter brand Lurpak has tapped into the nation’s obsession with baking to encourage more Australians to bake... Akcelo appoints senior marketer Anne Ngo as martech and customerstrategy director
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Brand experience and innovation company Akelo has today announced the latest senior addition to its growing team... amaysim extends ‘Little Sim, Big Love’ rebrand with Love Machine music video via 72andSunny11 Comments
Australia’s fourth largest telco, amaysim, with over 1.19M happy customers, has today debuted the official music... A lucky cat takes a nut-fuelled voyage of self discovery in Lucky Nuts TVC via Saatchi & Saatchi25 Comments
Select Harvests has launched ‘Eat Lucky. Live Lucky’, a new positioning and integrated brand campaign via Saatchi &... Marketforce Perth restructure sees big changes with Dixie Marshall elevated to Managing Director and ECD Paul Coghlan exiting the agency7 Comments
Marshall previously led Marketforce content agency, Flare, which has enjoyed extraordinary growth over the past 2 years. CHE Proximity CEO Chris Howatson and CCO Ant White set to depart toform Howatson+White
47 Comments
CHE Proximity chief executive officer Chris Howatson and chief creative officer Ant White have announced their... Tourism Recovery in NSW driven by Aussie music stars and audience insights in new campaign via Emotive and Havas4 Comments
Chart topping Australian musicians including Guy Sebastian, Amy Shark and Troy Cassar-Daley, combined with rich data... Goodradigbee Distillers launches a uniquely Australian taste: Founded by ex-Dentsu CEO John O’Connor with creative direction via PeteOgden
8 Comments
Founded by John O’Connor, ex-CEO of Dentsu Australia, and with creative direction by Pete Ogden, ex-ECD of JWT NZ and... WPP AUNZ to give back staff salary sacrifices34 Comments
WPP AUNZ, one of the region’s leading creative tech company has today announced the return of the majority of salary... Wild Turkey champions Aussie Local Legends from bushfire-affected regions for Wild Turkey With Thanks campaign via Eleven Sydney3 Comments
Wild Turkey and creative director Matthew McConaughey, in partnership with Eleven, has unveiled a new Wild Turkey... WPP submits proposal to acquire remaining shares in WPP AUNZNo Comments
WPP has submitted a proposal to the Board of WPP AUNZ Limited (“WPP AUNZ”) to pursue an acquisition of the remaining... Pepsi Max puts its taste on the line again with the ‘Taste Challenge’ via TBWA\Sydney and PHD9 Comments
For the second year in a row Pepsi Max is calling on consumers to discover that ‘all it takes is a sip’ to determine... NRMA Insurance reminds Australians to stay safe on the roads this Christmas with new film via Colenso BBDO, shot by Juan Cabral29 Comments
NRMA Insurance, with Colenso BBDO, are launching Sleeper, a new film reminding Australians to stay alert and safe on... Don’t miss the Big Issue of Campaign Brief magazine featuring OZ/NZ TVC + Content Production Report plus CB Asia Creative Rankings – OUTNOW
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The bumper Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out now. Asahi Super Dry and Peroni Nastro Azzurro launch new global summercampaigns
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Two of Australia’s leading international beers, Asahi Super Dry and Peroni Nastro Azzurro, have launched major new... Australian director Tom Noakes shoots latest global spot for The Glenlivet via CP+B London6 Comments
Australian director Tom Noakes, who is represented by Scoundrel in Australia and New Zealand, has directed the latest... Australia’s Beer Drinkers rejoice as Ogilvy, Merivale and Lion launch The Super Schooner51 Comments
In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled... Bastion Banjo snares Andrew Henderson from BWM Dentsu Sydney forclient partner role
4 Comments
Bastion Collective’s creative and digital agency, Bastion Banjo, has appointed Andrew Henderson as its new client... Essential Services Commission expands campaign to empower Victoriansvia Icon Agency
6 Comments
‘It’s Your Energy’ encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best. Pure Blonde encourages us to be a touch more pure in new work via Clemenger BBDO, Melbourne35 Comments
Carlton & United Breweries’ Pure Blonde Organic Lager has launched a new brand platform, encouraging Australians to... Sydney’s top creatives and producers attend the Campaign Brief / LBB Xmas Legendary Lunch hosted by Photoplay, Fin Design + Effects andRumble Studios
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The annual Campaign Brief Christmas Legendary Lunch for 100 of Sydney's top creatives ~ and some key production... Subvert Music & Sound launches, founded by renowned composer/sound designer Rafael May and EP Michelle May1 Comment
Subvert Music & Sound has launched, founded by renowned composer/sound designer Rafael May and EP Michelle May. Leo Burnett Sydney’s Daniel Stewart and Creative Solutions Through aCultural Lens
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The creative at Leo Burnett Sydney tells LBB’s Natasha Patel about his early days in Sydney, studying in the UK and... Bounce Creative to give away $200,000 worth of billboard space through social media to those with a message worth sharing1 Comment
Sydney agency Bounce Creative is rethinking how advertising spaces are being used and giving away 20 spots on some... Russel Howcroft and Alex Wadelton’s Right-brain Workout returns witha challenge
1 Comment
Coinciding with the release of the new book, The Right-brain Workout 2, the immersive two week challenge... The Creative Relay launches latest ep with Gavin McLeod: “It’s the best time ever to be a creative”2 Comments
“It’s the best time ever to be a creative” says Gavin McCleod on the latest Creative Relay podcast. Wisr appoints Bear Meets Eagle on Fire and SPEED1 Comment
ASX-listed neo-lender, Wisr, has consolidated its creative and media accounts, appointing creative studio Bear Meets... Epilespy Action Australia launches The Million Dollar Teddy Bear to fund care for 250,000 Australians with Epilepsy1 Comment
Epilepsy Action Australia have launched “The Million Dollar Teddy Bear” in the hope of finding one amazing... Campaign Brief / LBB Sydney Christmas Legendary Lunch set for Thursday 26 November sponsored by Photoplay, Fin Design + Effects and RumbleNo Comments
This invitation-only event is restricted to LBB member agencies and production companies Director Alex Proyas returns to advertising1 Comment
Multi D&AD Award winning director, Alex Proyas, is returning to the commercial and advertising world with the... ‘Drink drive? Nah, not worth it’ WA Road Safety Commission campaign via Gatecrasher Perth3 Comments
In the lead up to the festive season, the WA Road Safety Commission and Gatecrasher have launched a new campaign to... How Tourism NZ + TBWA Sydney invited the world to an open-world gaming experience on YouTubeNo Comments
Case Study: Eleven, TBWA Sydney and Google have partnered up to create a case study on Tourism New Zealand's campaign... Bestads Six of the Best Reviewed by Shari Walczak + Shane Ogilvie, co-founders, The Garden, TorontoNo Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative... Earth Funerals reveals new brand identity and digital platform viaVMLY&R Melbourne
10 Comments
Not- for-profit organisation, Earth Funerals, has unveiled its new brand identity and launched its new website... Silver Fern Farms encourages Kiwis to not eat their steak in new campaign via Special Group NZ9 Comments
‘Meat this good is worth respecting’ - Silver Fern Farms has launched a new campaign via Special Group New Zealand. shEqual launches to transform advertising in Australia with support from industry and government leaders14 Comments
shEqual – an Australian first initiative to realise equality in advertising – launched Monday with the support of... Planning community looks beyond COVID ~ ACA Q&A with Account Planning Group’s Kate Smither3 Comments
It’s been one hell of a year right across the industry and few would argue that planners have faced massive challenges. Former Clemenger BBDO Melbourne CDs Toby Moore and Luke Thompson joinSpecial Group
13 Comments
Creative Director duo Toby Moore and Luke Thompson join leading independent creative company Special Group Australia... SurfStitch ditches changing room nightmares this summer in firstcampaign via Akcelo
3 Comments
SurfStitch has released a new brand campaign for summer 2020, with its first creative work from brand experience... Modibodi asks is your period green? in new eco-conscious campaign viaEmotive
3 Comments
Australia’s leading period and leak-proof apparel company, Modibodi, is flipping the switch on periods with its... Torrens University Australia announces the removal of the ATAR as a requirement for students in latest campaign via VCCP Sydney7 Comments
Torrens University Australia (TUA) has launched an integrated campaign, via VCCP Sydney, to announce the permanent... Nakatomi recognised at Real World XR Awards1 Comment
Nakatomi won four awards at Real World XR, the first premier Australian award show to highlight the rapidly-growing... VentureCrowd appoints Akcelo for marketing transformation program1 Comment
Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to... Toni Higginbotham Casting takes on 2020 with Covid safe castingNo Comments
The challenges business around the world have faced in 2020 are unprecedented. Covid has heavily impacted the TV industr Just Better Care launches new national ‘Just Better…’ campaignvia The Core Agency
1 Comment
Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and... Toyota NZ celebrates its unbreakable bond with Kiwis in 2021 Hilux campaign via Saatchi & Saatchi35 Comments
Toyota New Zealand has unveiled its new brand platform for the 2021 Hilux through a multi-channel campaign via... P.E Nation rewrites fashion rules with custom-built AR Changing Roomvia Andpeople
3 Comments
Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented... Effies 2020 The Work Behind The Work: a look under the bonnet of Australia’s most effective ad campaignsNo Comments
Come and take a look under the bonnet of two of Australia’s most effective and highly-awarded campaigns of 2020 when... Stockland encourages Australians to find their Christmas magic in new campaign via Host/Havas13 Comments
In acknowledgement of such an unexpected year and in the spirit of Christmas, Stockland has released its annual... Google launches new Pixel and Nest campaigns in Australia via72andSunny, Sydney
4 Comments
Google Australia and 72andSunny Sydney have launched a campaign to promote the new range of 5G Google phones and... Spid Pye’s Jed’s Coffee Campaign has been selected for Lurzers Archive Vol. 3+4 2020No Comments
Auckland-based photographer Spid Pye and Auckland agency BCG2 recently teamed up to create the quirky Jed’s Coffee... Rugby international and CALM ambassador Joe Marler stars in uniqe YouTube film via Recipe1 Comment
On International Men’s Day (19th November 2020), CALM, a charity leading a movement against suicide and living... Innocean bolsters team with eight new hires, including new creative team and CX director11 Comments
Innocean Australia has bolstered its team with new executive creative director Wesley Hawes announcing his first... Entries now open for the London International Awards (LIA) 2021 with 50% discount for entries finalised by 28 February 2021No Comments
As usual there are no late fees when entering LIA 42nd AWARD Awards deadline fast approaching; entries close Friday 11December
No Comments
The deadline for the 42nd AWARD Awards call for entries is fast approaching, with entries closing on Friday 11 December. Fantastic Furniture extends ‘When it feels like home’ work with new TVCs via Connecting Plots4 Comments
Creative communications agency Connecting Plots has released six new ads as part of the Fantastic Furniture ‘When... Axis-21 to be the world’s first advertising awards show in 2021 ~ event to be broadcast globally3 Comments
With Covid-19 preventing mass gatherings, iconic advertising award shows all over the world have been forced to shift... A Pandemic Production: How 2020’s crop of UK Christmas crackers cameto be
1 Comment
Production experts tell LBB how they made some of this year’s festive treats feel warm and cosy, despite the...Who’s
where? Portfolio & Reel’s update of Aust + NZ Ad Agencies and Production Company listsNo Comments
Portfolio & Reel’s Australian + New Zealand ad agency and production company directories have just been updated... Luminary adds dynamic design/UX duo Thom Bransom and Josh Smith to itsteam
2 Comments
In a move set to bolster its strategy, user experience (UX) and design offering, digital agency Luminary has... The Liberal Party of Australia (Vic) calls for expressions of interest for new creative team42 Comments
The Liberal Party of Australia (Victorian Division) is calling for expressions of interest from advertisers to be... Gabberish #20: The Future Issue3 Comments
Gabberish is celebrating its 20th issue-versary today, guest edited by Oli Nicholson, junior copywriter at M&C... G.H Mumm launches new ‘To Bold Beginnings’ brand platform viaEmotive
4 Comments
Pernod Ricard Winemakers, G.H. Mumm, the Champagne Maison known for its pioneering spirit, has today launched a new... FEDERATION appoints ex FCB New Zealand CCO Tony Clewett to Chief Creative Officer role1 Comment
Tony Clewett, one of New Zealand’s foremost creative advertising leaders and one of the genuinely nice guys of the indus Seen+Noted: PlayStation takes over Oxford Circus Tube station signage in eyecatching stunt to launch PS5 in the UK14 Comments
PlayStation has incorporated their logos in a outdoor takeover of the Oxford Circus Tube station signage. Spanish Lottery pays homage to those who helped Spain get through Covid-19 in new campaign via Contrapunto BBDONo Comments
Contrapunto BBDO Spain, reminds viewers of the thousands of personal stories that lie behind the Christmas Lottery... Paper Moose and Loud tackle the arts in The Pitch on last night’sepisode of Gruen
2 Comments
In a brief that’s close to home for many readers, Loud was asked to convince the audience of the importance of the... Hype Republic launches a “very naaiice erection’ for AmazonPrime’s Borat 2
2 Comments
Hype Republic has partnered with RIZER, EVENT ELEVEN, AMAZON STUDIOS and AMAZON PRIME for the Australian launch of... Georgie Waters and a family history of farming, rolling up your sleeves and getting on with itNo Comments
Ogilvy Sydney senior copywriter Georgie Walters tells LBB’s Natasha Patel about how a can-do attitude and childhood... Wayne Smith: Physics, Mystics, Haptics and Sonic Branding. Say What?No Comments
From floating spatulas to dead satellites and chakra stones, Smith discusses the potential capabilities of sonic sound. Hort Innovation appoints TBWA Sydney and Eleven1 Comment
Hort Innovation has appointed TBWA Sydney and Eleven to its roster of agencies following an extensive pitch process. Sydney creative agency Andpeople believe brands exist to create more value than they extract4 Comments
Creative agency Andpeople is urging brands to champion empathy as the industry navigates its way through... THE ICONIC harnesses fashion’s power to elevate, uplift and liberate in new campaign via Exit Films31 Comments
One of Australia and New Zealand’s leading online fashion and sport retailer, THE ICONIC... Santa goes sustainable in new Salvos Christmas campaign via Unlisted and The General Store4 Comments
Unlisted animation directors, Vic & Leyla, in collaboration with The General Store, have created a thoughtful and... ADFEST releases call for entries for ADFEST Lotus Awards 2021: Deadline December 25thNo Comments
The deadline for ALL Lotus categories is Friday 25th December 2020. WPP to fold the Geometry network into the VMLY&R network to create a global commerce business, VMLY&R COMMERCE4 Comments
Geometry currently has 17 offices in their APAC network with 4 in China, and 2 in Australia and India. Marcel Sydney merges with Saatchi & Saatchi as Marcel Sydney MD RyanBernal departs
1 Comment
Marcel Sydney has been integrated into Saatchi & Saatchi Australia. The move has been designed to strengthen... New ‘your coffee fix’ brand helps 140-year-old coffee roaster Griffiths Bros ride out pandemic3 Comments
Australia’s oldest coffee roasters - Griffiths Bros - have got through the pandemic with the help of a new brand... Facebook launches ‘Keep going. Keep growing.’ campaign to help Aussie small businessesNo Comments
Facebook Australia has teamed up with local independent creative agency Now We Collide to launch a new digitally... Red Rooster appoints whiteGREY as social media agency following acompetitive pitch
5 Comments
Following a competitive pitch, whiteGREY has been appointed by iconic Australian brand Red Rooster as its social... Noshu appoints Host/Havas Sydney to launch Snackles following acompetitive pitch
3 Comments
Following a competitive pitch, Australian-owned sugar free foods company ‘Noshu’ has appointed Host/Havas Sydney to... MasterFoods celebrates silliness in new campaign via Clemenger BBDO,Sydney
42 Comments
Iconic Australian brand MasterFoods has tapped into the nation’s decades-long obsession with squeezing its sauces on... Bestads Six of the Best Reviewed by Juan Pablo Valencia, regional creative advisor, FCB ArtgroupNo Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative... Former BBH chair Cindy Gallop applauds new Australian equality initiative ‘Mavens’2 Comments
Melbourne copywriter Leah Morris has launched a new hub to champion women in advertising and media. Burberry reimagines ‘Singing in the Rain’ in choreographedChristmas campaign
14 Comments
Burberry has released its Christmas campaign with a modern music clip rendition of Singin' in the Rain, directed by... John Lewis and Waitrose give a little love in animated Christmas campaign via adam&eveDDB3 Comments
Waitrose and John Lewis has unveiled this year’s Christmas advertising campaign, which - inspired by the kindness... Australian director Steve Rogers shoots Plenty’s ‘Xmess’ Christmas spot via AMV BBDO, London14 Comments
Australian director Steve Rogers of Revolver, has directed towel brand Plenty's latest campaign, which embraces the... AWARD announces 2021 AWARD School Heads6 Comments
AWARD School has announced its School Heads for 2021, and welcomes three highly acclaimed creatives who are making... Ant White: Did creativity survive when the world was ending?2 Comments
By Ant White, chief creative officer at CHE Proximity and AWARDCommittee member
Aussie director Max Miller joins Hooves on the back of his new USNetflix series
2 Comments
Max Miller is is kicking absurdist goals like Ronaldo with donkey legs and HOOVES are stoked that he’s joined the... mycar combines car safety with entertainment in ‘Road Trip Ready’ campaign via Eleven and TBWANo Comments
One of Australia’s largest tyre and auto networks, mycar Tyre & Auto has launched a new campaign Road Trip Ready via... Curtin University’s Mentally Healthy WA urges West Australians to ‘Act Belong Commit’ in new campaign via 303 MullenLowe, PerthNo Comments
Curtin University’s’ Mentally Healthy WA has launched an exciting new evolution of their Act Belong Commit health... New World wishes NZ’ers a crackin’ good Christmas in new campaignvia DDB Aotearoa
1 Comment
New World has released its 2020 Christmas campaign, through DDB, encouraging New Zealanders to enjoy the Christmas... BINGE unravels 18-storey hand painted portrait of Nicole Kidman in Sydney via Thinkerbell25 Comments
An enormous painting of Nicole Kidman unravelled in Sydney’s Kings Cross on Saturday, as eleven artists reached a sky... Peninsula Grammar School appoints 10 Feet Tall as new creative agencypartner
No Comments
Following several rounds of a testing, competitive pitch process, 10 Feet Tall has been appointed the full-service... AAMI is backing small business in new ‘AAMI Does’ campaign viaOgilvy Melbourne
2 Comments
AAMI is launching a new initiative to support its Small Business Insurance customers, the first major campaign for... TAC and RTSSV give voice to road trauma victims in new ‘Left Unfinished’ campaign via TABOO14 Comments
Initiative shines light on heartbreaking road trauma stories in powerful interactive exhibition. Communicado snares Sarah McGregor from Cummins&Partners for ECD role; Former McCann Melbourne MD joins as managing director25 Comments
Melbourne-based independent agency, Communicado, has bolstered its integrated offering with the appointment of Sarah... Cub Films launches with McCann spot for Menulog featuring Snoop Dogg3 Comments
It’s not every day a new production company launches with a spot that premieres during the biggest footy event of the... Wunderman Thompson Australia appoints João Braga as chief creativeofficer
2 Comments
Wunderman Thompson Australia has appointed internationally renowned creative João Braga to lead its creative... Officeworks launches new ‘Show Them You Know Them’ festive campaign via AJF Partnership1 Comment
Officeworks has launched its Christmas campaign this week via AJF Partnership, with an integrated marketing campaign... Clockwork Films signs Matt Eastwood for representation in AustraliaNo Comments
Not to be confused with the *other* Matt Eastwood out there in adland, this Matt is one of NZ's busiest up and coming... Mobile Murals – mesmerising OOH launches in Sydney2 Comments
Unconventional is no longer limited to the cities, with Mobile Murals hitting suburban markets across Sydney.SILVER SPONSORS
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Torrens University Australia announces the removal of the… November 24 2020, 12:49 pm CHE Proximity CEO Chris Howatson and CCO Ant… November 30 2020, 6:52 pm Australia’s Beer Drinkers rejoice as Ogilvy, Merivale and… November 27 2020, 10:44 am Toyota NZ celebrates its unbreakable bond with Kiwis… November 23 2020, 2:11 pmLATEST ISSUE
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