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BUSINESS COURSE
Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
Photo courtesy of NSDU Institute for Regional Studies. Our dad graduated from the University of North Dakota around 1946. His first job was as a civil engineer for the city of Fargo, ND, working for Norwegian by the name of William Park Tarbell. He went by Park. Park Tarbell passed away in 1960, right before I THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE IN To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Case Study 1: Burt’s Bees. Burt’s Bees makes effective use of storytelling to market themselves as a responsible, community-oriented company who promote an environmentally-friendly lifestyle. They have released several videos in which Burt, the founder, shares his outlook on life. You can even visit Burt’s cabin and explore his homeonline.
10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. USE STORY MAPPING TO BETTER UNDERSTAND YOUR CUSTOMERS In essence, user road mapping is essential for creating user-friendly products. It involves a step-by-step evaluation of the user’s interaction with the product from the beginning (discovery) to the end (consumption). All companies can benefit from user story mapping. Amanda Dudley is a writer who holds a Ph.D. in History. BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on ONE FRAMEWORK THAT STRENGTHENS YOUR BUSINESS STORYTELLING Randy Olson #293: One Framework That Strengthens Your Business Storytelling #293: One Framework That Strengthens Your Business Storytelling. Your brand’s products or services offer a lot of value to your customers. And you want to share how you can help them through your marketing communications to better your sales efforts and cultivate brand loyalty. #237: HOW TO SHARE A HEALTHY BRAND ORIGIN STORY Avni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natural supplement they created because traditional medicine did not help Avni with her debilitating seasonal allergies. THE BENEFITS OF HANDLING CUSTOMER COMPLAINTS Onlookers wait to see how you react, and your response tells them whether they can trust your brand. Staying silent makes a bad situation worse, although that doesn’t stop one-third of all complaints from going unanswered. It can also take a heavy toll on customer advocacy—the Net Promoter Score of customers who don’treceive a reply to
BUSINESS STORYTELLING WORKSHOPS, KEYNOTES & STRATEGYABOUTWORKSHOPSBRAND DEVELOPMENTRESOURCESCONTACTSTORYTELLING INBUSINESS COURSE
Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
Photo courtesy of NSDU Institute for Regional Studies. Our dad graduated from the University of North Dakota around 1946. His first job was as a civil engineer for the city of Fargo, ND, working for Norwegian by the name of William Park Tarbell. He went by Park. Park Tarbell passed away in 1960, right before I THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE IN To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Case Study 1: Burt’s Bees. Burt’s Bees makes effective use of storytelling to market themselves as a responsible, community-oriented company who promote an environmentally-friendly lifestyle. They have released several videos in which Burt, the founder, shares his outlook on life. You can even visit Burt’s cabin and explore his homeonline.
10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. USE STORY MAPPING TO BETTER UNDERSTAND YOUR CUSTOMERS In essence, user road mapping is essential for creating user-friendly products. It involves a step-by-step evaluation of the user’s interaction with the product from the beginning (discovery) to the end (consumption). All companies can benefit from user story mapping. Amanda Dudley is a writer who holds a Ph.D. in History. BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on ONE FRAMEWORK THAT STRENGTHENS YOUR BUSINESS STORYTELLING Randy Olson #293: One Framework That Strengthens Your Business Storytelling #293: One Framework That Strengthens Your Business Storytelling. Your brand’s products or services offer a lot of value to your customers. And you want to share how you can help them through your marketing communications to better your sales efforts and cultivate brand loyalty. #237: HOW TO SHARE A HEALTHY BRAND ORIGIN STORY Avni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natural supplement they created because traditional medicine did not help Avni with her debilitating seasonal allergies. THE BENEFITS OF HANDLING CUSTOMER COMPLAINTS Onlookers wait to see how you react, and your response tells them whether they can trust your brand. Staying silent makes a bad situation worse, although that doesn’t stop one-third of all complaints from going unanswered. It can also take a heavy toll on customer advocacy—the Net Promoter Score of customers who don’treceive a reply to
BUSINESS STORYTELLING TOOLS Business Storytelling Tools. Storytelling is as important to our brains for survival as oxygen is to our lungs. Stories are how we make sense out of the madness around us. We all are innate storytellers, and we were at the tops of our games in kindergarten. But our school systems, corporate cultures and society’s demands for political TOP-RATED BRAND STORYTELLING PODCAST The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts and was named on the 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads. Each episode brings you the brightest storytelling content creators, BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on #248: THE STORY OF MY BROTHER'S BATTLE WITH COVID-19 My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long distance phone calls to be with him as she drove across the country after graduating from medical school in Philadelphia to her residency at The University of California San Diego. LEARN THIS PROVEN BRAND STORY FRAMEWORK The DNA of Brand Storytelling. Additionally, scientist-turned-Hollywood-filmmaker, Dr. Randy Olson, inspired me with his work helping scientists become better communicators using his narrative template called the “And, But and Therefore” ().). The ABT is a perfect three-act story structure of set up/problem/resolution in a simple short paragraph that I call the DNAof story.
THE STEP-BY-STEP PROCESS FOR CRAFTING YOUR BRAND STORY The Story Cycle is a story creation process distilled from the timeless narrative structure of the ancients, inspired by the screenwriters of Hollywood, influenced by masters of persuasion, guided by trend seers, and informed by how the mind grapples for meaning. What I have learned is that the Story Cycle is a fundamentalblueprint for the
9 BRAND STORYTELLING WORDS THAT CREATE CUSTOMER ENGAGEMENT Tiger like salmon better than Thog, so here I am.”. “Ah-hah” nodded Grag. And there you have it; perfect three-act story structure delineated by Grag’s “Uh huh (Set up), Uh Oh! (Conflict), Ah-hah” (Resolution). Thog’s story is a fun way to illustrate the three-act structure of every compelling story. 6 POWERFUL STORIES FOR YOUR PROFESSIONAL SERVICES FIRM 3. “The Vision” Story. If your audiences are comfortable with who you are and why you’re here, then they’re ready to hear what you think is in it for them. If I ask 50 people in a Story Cycle workshop how many think they’re good storytellers, I’ll be lucky to have five hands go up. To me, that’s sad. MAKING DEBATE COOL AGAIN BY CRAFTING AND TELLING THE RIGHT Creating a Brand for Civil, Civic Debate. Arthur N. Rupe wants to change all of that. Rupe was Little Richard’s first agent, made a fortune in both the music and oil and gas industries, and is now funding high school and college debate programs across the country. In his late 90’s, Rupe is a Libertarian who feels the collapse of our CURRENT MEDITATION: HOW THIS STARTUP CREATED A COMPELLING Current Meditation’s brand personality is designed on The Explorer archetype with The Magician and The Sage as supporting archetypes. The Explorer is reflective of the brand’s character of helping its patrons rediscover their true selves by exploring their inner world through modern meditation. BUSINESS STORYTELLING WORKSHOPS, KEYNOTES & STRATEGYABOUTWORKSHOPSBRAND DEVELOPMENTRESOURCESCONTACTSTORYTELLING INBUSINESS COURSE
Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
“I’m looking for someone who’s got story in their soul.” That request arrived in late November 2020. Jon, the founder and president of an 18-year-old Minnesota health care company, sought help developing their storytelling culture to increase sales and create a legacy for his brand. THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE IN To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Kristin Savage. Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. LEARN THIS PROVEN BRAND STORY FRAMEWORK The DNA of Brand Storytelling. Additionally, scientist-turned-Hollywood-filmmaker, Dr. Randy Olson, inspired me with his work helping scientists become better communicators using his narrative template called the “And, But and Therefore” ().). The ABT is a perfect three-act story structure of set up/problem/resolution in a simple short paragraph that I call the DNAof story.
10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. THE STEP-BY-STEP PROCESS FOR CRAFTING YOUR BRAND STORY While storytelling has become ubiquitous in advertising, and numerous books tell you why stories are important for your brand, I can actually show you how to craft and tell compelling stories that sell. “He who tells sells,” is a universal marketing mantra for areason.
9 BRAND STORYTELLING WORDS THAT CREATE CUSTOMER ENGAGEMENT On Sunday, July 29, 2018, I was working with 110 Air Force generals and their staff at Lackland Air Force Base in San Antonio, TX, during a half-day Business of Story workshop. #202: HOW TO TELL SHORT STORIES WHEN THE STAKES ARE HIGH Kymberlee Weil #202: How to Tell Short Stories When the Stakes are High #202: How to Tell Short Stories When the Stakes are High. As a business professional, you want your ideas to be heard. CRAFT YOUR ELEVATOR PITCH WITH THIS SIMPLE ONLINE TOOL Buzzuka.com is a new site that helps you easily craft a 30-second elevator pitch in under five minutes. Great for sustainable storytelling, says Park Howell, president of Phoenix ad agency,Park&Co.
BUSINESS STORYTELLING WORKSHOPS, KEYNOTES & STRATEGYABOUTWORKSHOPSBRAND DEVELOPMENTRESOURCESCONTACTSTORYTELLING INBUSINESS COURSE
Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
“I’m looking for someone who’s got story in their soul.” That request arrived in late November 2020. Jon, the founder and president of an 18-year-old Minnesota health care company, sought help developing their storytelling culture to increase sales and create a legacy for his brand. THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE IN To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Kristin Savage. Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. LEARN THIS PROVEN BRAND STORY FRAMEWORK The DNA of Brand Storytelling. Additionally, scientist-turned-Hollywood-filmmaker, Dr. Randy Olson, inspired me with his work helping scientists become better communicators using his narrative template called the “And, But and Therefore” ().). The ABT is a perfect three-act story structure of set up/problem/resolution in a simple short paragraph that I call the DNAof story.
10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. THE STEP-BY-STEP PROCESS FOR CRAFTING YOUR BRAND STORY While storytelling has become ubiquitous in advertising, and numerous books tell you why stories are important for your brand, I can actually show you how to craft and tell compelling stories that sell. “He who tells sells,” is a universal marketing mantra for areason.
9 BRAND STORYTELLING WORDS THAT CREATE CUSTOMER ENGAGEMENT On Sunday, July 29, 2018, I was working with 110 Air Force generals and their staff at Lackland Air Force Base in San Antonio, TX, during a half-day Business of Story workshop. #202: HOW TO TELL SHORT STORIES WHEN THE STAKES ARE HIGH Kymberlee Weil #202: How to Tell Short Stories When the Stakes are High #202: How to Tell Short Stories When the Stakes are High. As a business professional, you want your ideas to be heard. CRAFT YOUR ELEVATOR PITCH WITH THIS SIMPLE ONLINE TOOL Buzzuka.com is a new site that helps you easily craft a 30-second elevator pitch in under five minutes. Great for sustainable storytelling, says Park Howell, president of Phoenix ad agency,Park&Co.
BUSINESS STORYTELLING TOOLS Craft Your Spellbinding Brand Story Online Course. This course will not only clarify your purpose-driven brand story using the proven Story Cycle System™ that has grown some companies by as much as 600%, but will make you a more confident and compelling communicatorin the process.
THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE IN To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. #310: HOW TO SPEAK UP WITHOUT FREAKING OUT Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has author of Speaking Up Without Freaking Out, shares how to present in a more confident and compelling way. USE STORY MAPPING TO BETTER UNDERSTAND YOUR CUSTOMERS Amanda Dudley is a writer who holds a Ph.D. in History. She graduated from Stanford University in 2001 and is currently lecturing on American and World history. BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on THE STEP-BY-STEP PROCESS FOR CRAFTING YOUR BRAND STORY While storytelling has become ubiquitous in advertising, and numerous books tell you why stories are important for your brand, I can actually show you how to craft and tell compelling stories that sell. “He who tells sells,” is a universal marketing mantra for areason.
9 BRAND STORYTELLING WORDS THAT CREATE CUSTOMER ENGAGEMENT On Sunday, July 29, 2018, I was working with 110 Air Force generals and their staff at Lackland Air Force Base in San Antonio, TX, during a half-day Business of Story workshop. CRAFT YOUR ELEVATOR PITCH WITH THIS SIMPLE ONLINE TOOL Buzzuka.com is a new site that helps you easily craft a 30-second elevator pitch in under five minutes. Great for sustainable storytelling, says Park Howell, president of Phoenix ad agency,Park&Co.
6 POWERFUL STORIES FOR YOUR PROFESSIONAL SERVICES FIRM There is no such thing as business-to-business marketing. Or B2B. It’s the greatest fallacy in our advertising vernacular. Because no matter whether you’re selling to a c-suite suit, trying to persuade a rank-and-file employee to do something, or engaging a business customer, you are really marketing B2P: “business-to-people.” THE BENEFITS OF HANDLING CUSTOMER COMPLAINTS Jay Baer shares a snippet from his best-selling book, Hug Your Haters, which dissects the value of handling customer complaints as asuccessful brand.
BUSINESS STORYTELLING WORKSHOPS, KEYNOTES & STRATEGYABOUTWORKSHOPSBRAND DEVELOPMENTRESOURCESCONTACTSTORYTELLING INBUSINESS COURSE
Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
Photo courtesy of NSDU Institute for Regional Studies. Our dad graduated from the University of North Dakota around 1946. His first job was as a civil engineer for the city of Fargo, ND, working for Norwegian by the name of William Park Tarbell. He went by Park. Park Tarbell passed away in 1960, right before I BUSINESS STORYTELLING TOOLS Business Storytelling Tools. Storytelling is as important to our brains for survival as oxygen is to our lungs. Stories are how we make sense out of the madness around us. We all are innate storytellers, and we were at the tops of our games in kindergarten. But our school systems, corporate cultures and society’s demands for political THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE IN To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Case Study 1: Burt’s Bees. Burt’s Bees makes effective use of storytelling to market themselves as a responsible, community-oriented company who promote an environmentally-friendly lifestyle. They have released several videos in which Burt, the founder, shares his outlook on life. You can even visit Burt’s cabin and explore his homeonline.
BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on LEARN THIS PROVEN BRAND STORY FRAMEWORK The DNA of Brand Storytelling. Additionally, scientist-turned-Hollywood-filmmaker, Dr. Randy Olson, inspired me with his work helping scientists become better communicators using his narrative template called the “And, But and Therefore” ().). The ABT is a perfect three-act story structure of set up/problem/resolution in a simple short paragraph that I call the DNAof story.
10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. THE BENEFITS OF HANDLING CUSTOMER COMPLAINTS Onlookers wait to see how you react, and your response tells them whether they can trust your brand. Staying silent makes a bad situation worse, although that doesn’t stop one-third of all complaints from going unanswered. It can also take a heavy toll on customer advocacy—the Net Promoter Score of customers who don’treceive a reply to
THE FOUR STORY PILLARS OF MICROSOFT’S BRAND STORYTELLING Miri executes the four story pillars at Microsoft to help the tech giant humanize its brand. Today she will teach you how to apply these story elements in your life to define and grow the influence of your personal brand, as well as engage your team and increase revenues for your organizational brand. BUSINESS STORYTELLING WORKSHOPS, KEYNOTES & STRATEGYABOUTWORKSHOPSBRAND DEVELOPMENTRESOURCESCONTACTSTORYTELLING INBUSINESS COURSE
Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
Photo courtesy of NSDU Institute for Regional Studies. Our dad graduated from the University of North Dakota around 1946. His first job was as a civil engineer for the city of Fargo, ND, working for Norwegian by the name of William Park Tarbell. He went by Park. Park Tarbell passed away in 1960, right before I BUSINESS STORYTELLING TOOLS Business Storytelling Tools. Storytelling is as important to our brains for survival as oxygen is to our lungs. Stories are how we make sense out of the madness around us. We all are innate storytellers, and we were at the tops of our games in kindergarten. But our school systems, corporate cultures and society’s demands for political THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE IN To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Case Study 1: Burt’s Bees. Burt’s Bees makes effective use of storytelling to market themselves as a responsible, community-oriented company who promote an environmentally-friendly lifestyle. They have released several videos in which Burt, the founder, shares his outlook on life. You can even visit Burt’s cabin and explore his homeonline.
BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on LEARN THIS PROVEN BRAND STORY FRAMEWORK The DNA of Brand Storytelling. Additionally, scientist-turned-Hollywood-filmmaker, Dr. Randy Olson, inspired me with his work helping scientists become better communicators using his narrative template called the “And, But and Therefore” ().). The ABT is a perfect three-act story structure of set up/problem/resolution in a simple short paragraph that I call the DNAof story.
10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. THE BENEFITS OF HANDLING CUSTOMER COMPLAINTS Onlookers wait to see how you react, and your response tells them whether they can trust your brand. Staying silent makes a bad situation worse, although that doesn’t stop one-third of all complaints from going unanswered. It can also take a heavy toll on customer advocacy—the Net Promoter Score of customers who don’treceive a reply to
THE FOUR STORY PILLARS OF MICROSOFT’S BRAND STORYTELLING Miri executes the four story pillars at Microsoft to help the tech giant humanize its brand. Today she will teach you how to apply these story elements in your life to define and grow the influence of your personal brand, as well as engage your team and increase revenues for your organizational brand. TOP-RATED BRAND STORYTELLING PODCAST The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts and was named on the 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads. Each episode brings you the brightest storytelling content creators, #248: THE STORY OF MY BROTHER'S BATTLE WITH COVID-19 My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long distance phone calls to be with him as she drove across the country after graduating from medical school in Philadelphia to her residency at The University of California San Diego. BUSINESS STORYTELLING TRAINING Our Storytelling Library offers many business storytelling resources to help brands develop their stories to achieve business results. Park Howell has been presenting storytelling keynotes, workshops, corporate training and mastermind sessions to the world’s top brands and institutions for more than a decade. THE STEP-BY-STEP PROCESS FOR CRAFTING YOUR BRAND STORY The Story Cycle is a story creation process distilled from the timeless narrative structure of the ancients, inspired by the screenwriters of Hollywood, influenced by masters of persuasion, guided by trend seers, and informed by how the mind grapples for meaning. What I have learned is that the Story Cycle is a fundamentalblueprint for the
6 POWERFUL STORIES FOR YOUR PROFESSIONAL SERVICES FIRM 3. “The Vision” Story. If your audiences are comfortable with who you are and why you’re here, then they’re ready to hear what you think is in it for them. If I ask 50 people in a Story Cycle workshop how many think they’re good storytellers, I’ll be lucky to have five hands go up. To me, that’s sad. MAKING DEBATE COOL AGAIN BY CRAFTING AND TELLING THE RIGHT Creating a Brand for Civil, Civic Debate. Arthur N. Rupe wants to change all of that. Rupe was Little Richard’s first agent, made a fortune in both the music and oil and gas industries, and is now funding high school and college debate programs across the country. In his late 90’s, Rupe is a Libertarian who feels the collapse of our 9 BRAND STORYTELLING WORDS THAT CREATE CUSTOMER ENGAGEMENT Tiger like salmon better than Thog, so here I am.”. “Ah-hah” nodded Grag. And there you have it; perfect three-act story structure delineated by Grag’s “Uh huh (Set up), Uh Oh! (Conflict), Ah-hah” (Resolution). Thog’s story is a fun way to illustrate the three-act structure of every compelling story. THE FOUR STORY PILLARS OF MICROSOFT’S BRAND STORYTELLING Miri executes the four story pillars at Microsoft to help the tech giant humanize its brand. Today she will teach you how to apply these story elements in your life to define and grow the influence of your personal brand, as well as engage your team and increase revenues for your organizational brand. #202: HOW TO TELL SHORT STORIES WHEN THE STAKES ARE HIGH Short-form is a story condensed into a brief, compressed format that forces maximum efficiency. And when stakes are high, it’s crucial that you know how to say more with less. Use short-form storytelling to communicate only what is necessary and relevant in a fashion that enchants the crowd. Our guest, Kymberlee Weil of Strategic Samurai has #237: HOW TO SHARE A HEALTHY BRAND ORIGIN STORY Avni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natural supplement they created because traditional medicine did not help Avni with her debilitating seasonal allergies. BUSINESS STORYTELLING WORKSHOPS, KEYNOTES & STRATEGYABOUTWORKSHOPSBRAND DEVELOPMENTRESOURCESCONTACTSTORYTELLING INBUSINESS COURSE
Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
Photo courtesy of NSDU Institute for Regional Studies. Our dad graduated from the University of North Dakota around 1946. His first job was as a civil engineer for the city of Fargo, ND, working for Norwegian by the name of William Park Tarbell. He went by Park. Park Tarbell passed away in 1960, right before I BUSINESS STORYTELLING TOOLS Business Storytelling Tools. Storytelling is as important to our brains for survival as oxygen is to our lungs. Stories are how we make sense out of the madness around us. We all are innate storytellers, and we were at the tops of our games in kindergarten. But our school systems, corporate cultures and society’s demands for political THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE IN To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Case Study 1: Burt’s Bees. Burt’s Bees makes effective use of storytelling to market themselves as a responsible, community-oriented company who promote an environmentally-friendly lifestyle. They have released several videos in which Burt, the founder, shares his outlook on life. You can even visit Burt’s cabin and explore his homeonline.
USE STORY MAPPING TO BETTER UNDERSTAND YOUR CUSTOMERS In essence, user road mapping is essential for creating user-friendly products. It involves a step-by-step evaluation of the user’s interaction with the product from the beginning (discovery) to the end (consumption). All companies can benefit from user story mapping. Amanda Dudley is a writer who holds a Ph.D. in History. BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on 10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. THE BENEFITS OF HANDLING CUSTOMER COMPLAINTS Onlookers wait to see how you react, and your response tells them whether they can trust your brand. Staying silent makes a bad situation worse, although that doesn’t stop one-third of all complaints from going unanswered. It can also take a heavy toll on customer advocacy—the Net Promoter Score of customers who don’treceive a reply to
THE FOUR STORY PILLARS OF MICROSOFT’S BRAND STORYTELLING Miri executes the four story pillars at Microsoft to help the tech giant humanize its brand. Today she will teach you how to apply these story elements in your life to define and grow the influence of your personal brand, as well as engage your team and increase revenues for your organizational brand. BUSINESS STORYTELLING WORKSHOPS, KEYNOTES & STRATEGYABOUTWORKSHOPSBRAND DEVELOPMENTRESOURCESCONTACTSTORYTELLING INBUSINESS COURSE
Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
Photo courtesy of NSDU Institute for Regional Studies. Our dad graduated from the University of North Dakota around 1946. His first job was as a civil engineer for the city of Fargo, ND, working for Norwegian by the name of William Park Tarbell. He went by Park. Park Tarbell passed away in 1960, right before I BUSINESS STORYTELLING TOOLS Business Storytelling Tools. Storytelling is as important to our brains for survival as oxygen is to our lungs. Stories are how we make sense out of the madness around us. We all are innate storytellers, and we were at the tops of our games in kindergarten. But our school systems, corporate cultures and society’s demands for political THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE IN To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Case Study 1: Burt’s Bees. Burt’s Bees makes effective use of storytelling to market themselves as a responsible, community-oriented company who promote an environmentally-friendly lifestyle. They have released several videos in which Burt, the founder, shares his outlook on life. You can even visit Burt’s cabin and explore his homeonline.
USE STORY MAPPING TO BETTER UNDERSTAND YOUR CUSTOMERS In essence, user road mapping is essential for creating user-friendly products. It involves a step-by-step evaluation of the user’s interaction with the product from the beginning (discovery) to the end (consumption). All companies can benefit from user story mapping. Amanda Dudley is a writer who holds a Ph.D. in History. BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on 10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. THE BENEFITS OF HANDLING CUSTOMER COMPLAINTS Onlookers wait to see how you react, and your response tells them whether they can trust your brand. Staying silent makes a bad situation worse, although that doesn’t stop one-third of all complaints from going unanswered. It can also take a heavy toll on customer advocacy—the Net Promoter Score of customers who don’treceive a reply to
THE FOUR STORY PILLARS OF MICROSOFT’S BRAND STORYTELLING Miri executes the four story pillars at Microsoft to help the tech giant humanize its brand. Today she will teach you how to apply these story elements in your life to define and grow the influence of your personal brand, as well as engage your team and increase revenues for your organizational brand. TOP-RATED BRAND STORYTELLING PODCAST The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts and was named on the 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads. Each episode brings you the brightest storytelling content creators, BUSINESS STORYTELLING TRAINING Our Storytelling Library offers many business storytelling resources to help brands develop their stories to achieve business results. Park Howell has been presenting storytelling keynotes, workshops, corporate training and mastermind sessions to the world’s top brands and institutions for more than a decade. BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on #248: THE STORY OF MY BROTHER'S BATTLE WITH COVID-19 My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long distance phone calls to be with him as she drove across the country after graduating from medical school in Philadelphia to her residency at The University of California San Diego. THE STEP-BY-STEP PROCESS FOR CRAFTING YOUR BRAND STORY The Story Cycle is a story creation process distilled from the timeless narrative structure of the ancients, inspired by the screenwriters of Hollywood, influenced by masters of persuasion, guided by trend seers, and informed by how the mind grapples for meaning. What I have learned is that the Story Cycle is a fundamentalblueprint for the
THE FOUR STORY PILLARS OF MICROSOFT’S BRAND STORYTELLING Miri executes the four story pillars at Microsoft to help the tech giant humanize its brand. Today she will teach you how to apply these story elements in your life to define and grow the influence of your personal brand, as well as engage your team and increase revenues for your organizational brand. #237: HOW TO SHARE A HEALTHY BRAND ORIGIN STORY Avni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natural supplement they created because traditional medicine did not help Avni with her debilitating seasonal allergies. 9 BRAND STORYTELLING WORDS THAT CREATE CUSTOMER ENGAGEMENT Tiger like salmon better than Thog, so here I am.”. “Ah-hah” nodded Grag. And there you have it; perfect three-act story structure delineated by Grag’s “Uh huh (Set up), Uh Oh! (Conflict), Ah-hah” (Resolution). Thog’s story is a fun way to illustrate the three-act structure of every compelling story. #202: HOW TO TELL SHORT STORIES WHEN THE STAKES ARE HIGH Short-form is a story condensed into a brief, compressed format that forces maximum efficiency. And when stakes are high, it’s crucial that you know how to say more with less. Use short-form storytelling to communicate only what is necessary and relevant in a fashion that enchants the crowd. Our guest, Kymberlee Weil of Strategic Samurai has HOW I SURVIVED THE ERUPTION OF MT. ST. HELENS The town of Pullman ran out of beer. The ash-filled time capsule of Mt. St. Helens in celebration of surviving the eruption as a freshman at Washington State University. Friday, May 23: Now living in what seemed to be a dry county, at least until the dust cleared, I took to Bohler gym to play a round of basketball to ease my nerves. BUSINESS STORYTELLING WORKSHOPS, KEYNOTES & STRATEGYABOUTWORKSHOPSBRAND DEVELOPMENTRESOURCESCONTACTSTORYTELLING IN BUSINESS COURSEBUSINESS STORY EXAMPLEBUSINESS STORY EXAMPLERECENT SMALL BUSINESS SUCCESS STORIESRECENT SMALL BUSINESS SUCCESS STORIESSUCCESSFUL CRAFT BUSINESS STORIES Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
Photo courtesy of NSDU Institute for Regional Studies. Our dad graduated from the University of North Dakota around 1946. His first job was as a civil engineer for the city of Fargo, ND, working for Norwegian by the name of William Park Tarbell. He went by Park. Park Tarbell passed away in 1960, right before I THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE INDIGITAL STORYTELLING PROCESSTHE ART OF STORYTELLINGBUSINESS STORYTELLING TEMPLATESTORYTELLING ACTIVITIES FOR ADULTSSTORYTELLING EXERCISES AND GAMESWHY IS STORYTELLING SO POWERFUL To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Case Study 1: Burt’s Bees. Burt’s Bees makes effective use of storytelling to market themselves as a responsible, community-oriented company who promote an environmentally-friendly lifestyle. They have released several videos in which Burt, the founder, shares his outlook on life. You can even visit Burt’s cabin and explore his homeonline.
10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. #248: THE STORY OF MY BROTHER'S BATTLE WITH COVID-19 My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long distance phone calls to be with him as she drove across the country after graduating from medical school in Philadelphia to her residency at The University of California San Diego. 9 BRAND STORYTELLING WORDS THAT CREATE CUSTOMER ENGAGEMENT Tiger like salmon better than Thog, so here I am.”. “Ah-hah” nodded Grag. And there you have it; perfect three-act story structure delineated by Grag’s “Uh huh (Set up), Uh Oh! (Conflict), Ah-hah” (Resolution). Thog’s story is a fun way to illustrate the three-act structure of every compelling story. MAKING DEBATE COOL AGAIN BY CRAFTING AND TELLING THE RIGHT Creating a Brand for Civil, Civic Debate. Arthur N. Rupe wants to change all of that. Rupe was Little Richard’s first agent, made a fortune in both the music and oil and gas industries, and is now funding high school and college debate programs across the country. In his late 90’s, Rupe is a Libertarian who feels the collapse of our #237: HOW TO SHARE A HEALTHY BRAND ORIGIN STORY Avni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natural supplement they created because traditional medicine did not help Avni with her debilitating seasonal allergies. HOW I SURVIVED THE ERUPTION OF MT. ST. HELENS The town of Pullman ran out of beer. The ash-filled time capsule of Mt. St. Helens in celebration of surviving the eruption as a freshman at Washington State University. Friday, May 23: Now living in what seemed to be a dry county, at least until the dust cleared, I took to Bohler gym to play a round of basketball to ease my nerves. BUSINESS STORYTELLING WORKSHOPS, KEYNOTES & STRATEGYABOUTWORKSHOPSBRAND DEVELOPMENTRESOURCESCONTACTSTORYTELLING IN BUSINESS COURSEBUSINESS STORY EXAMPLEBUSINESS STORY EXAMPLERECENT SMALL BUSINESS SUCCESS STORIESRECENT SMALL BUSINESS SUCCESS STORIESSUCCESSFUL CRAFT BUSINESS STORIES Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strategy.PARK HOWELL
Photo courtesy of NSDU Institute for Regional Studies. Our dad graduated from the University of North Dakota around 1946. His first job was as a civil engineer for the city of Fargo, ND, working for Norwegian by the name of William Park Tarbell. He went by Park. Park Tarbell passed away in 1960, right before I THE 10-STEP STORYTELLING PROCESS TO CREATE ABUNDANCE INDIGITAL STORYTELLING PROCESSTHE ART OF STORYTELLINGBUSINESS STORYTELLING TEMPLATESTORYTELLING ACTIVITIES FOR ADULTSSTORYTELLING EXERCISES AND GAMESWHY IS STORYTELLING SO POWERFUL To rise above the cacophony of the attention economy, businesses of all sizes are having success with Park Howell's Story Cycle. He distilled this 10-step process from the timeless storytelling narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey. CORPORATE STORYTELLING EXAMPLES FROM WELL-KNOWN BRANDS Case Study 1: Burt’s Bees. Burt’s Bees makes effective use of storytelling to market themselves as a responsible, community-oriented company who promote an environmentally-friendly lifestyle. They have released several videos in which Burt, the founder, shares his outlook on life. You can even visit Burt’s cabin and explore his homeonline.
10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. #248: THE STORY OF MY BROTHER'S BATTLE WITH COVID-19 My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long distance phone calls to be with him as she drove across the country after graduating from medical school in Philadelphia to her residency at The University of California San Diego. 9 BRAND STORYTELLING WORDS THAT CREATE CUSTOMER ENGAGEMENT Tiger like salmon better than Thog, so here I am.”. “Ah-hah” nodded Grag. And there you have it; perfect three-act story structure delineated by Grag’s “Uh huh (Set up), Uh Oh! (Conflict), Ah-hah” (Resolution). Thog’s story is a fun way to illustrate the three-act structure of every compelling story. MAKING DEBATE COOL AGAIN BY CRAFTING AND TELLING THE RIGHT Creating a Brand for Civil, Civic Debate. Arthur N. Rupe wants to change all of that. Rupe was Little Richard’s first agent, made a fortune in both the music and oil and gas industries, and is now funding high school and college debate programs across the country. In his late 90’s, Rupe is a Libertarian who feels the collapse of our #237: HOW TO SHARE A HEALTHY BRAND ORIGIN STORY Avni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natural supplement they created because traditional medicine did not help Avni with her debilitating seasonal allergies. HOW I SURVIVED THE ERUPTION OF MT. ST. HELENS The town of Pullman ran out of beer. The ash-filled time capsule of Mt. St. Helens in celebration of surviving the eruption as a freshman at Washington State University. Friday, May 23: Now living in what seemed to be a dry county, at least until the dust cleared, I took to Bohler gym to play a round of basketball to ease my nerves. BUSINESS STORYTELLING TOOLS Business Storytelling Tools. Storytelling is as important to our brains for survival as oxygen is to our lungs. Stories are how we make sense out of the madness around us. We all are innate storytellers, and we were at the tops of our games in kindergarten. But our school systems, corporate cultures and society’s demands for political #310: HOW TO SPEAK UP WITHOUT FREAKING OUT Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has author of Speaking Up Without Freaking Out, shares how to present in a more confident and compelling way. 10 SUSTAINABLE BRANDS THAT TURNED GREEN MARKETING Here are 10 powerful brands that have created green marketing movements out of campaigns to engage and excite their customers with powerful stories and causes that make a difference. It's critical that your brand resonate emotionally and deliver physically to actually make their lives better. BRAND STORYTELLING WORKBOOK Meet your DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook. This business storytelling workbook, written by Park Howell, will guide you through my proven 10-step Story Cycle system (it works every friggin’ time) to clarify your story, grow revenue and amplify your impact.. Now fully interactive, your do-it-yourself workbook includes in-line forms you can fill out on USE STORY MAPPING TO BETTER UNDERSTAND YOUR CUSTOMERS In essence, user road mapping is essential for creating user-friendly products. It involves a step-by-step evaluation of the user’s interaction with the product from the beginning (discovery) to the end (consumption). All companies can benefit from user story mapping. Amanda Dudley is a writer who holds a Ph.D. in History. LEARN THIS PROVEN BRAND STORY FRAMEWORK The DNA of Brand Storytelling. Additionally, scientist-turned-Hollywood-filmmaker, Dr. Randy Olson, inspired me with his work helping scientists become better communicators using his narrative template called the “And, But and Therefore” ().). The ABT is a perfect three-act story structure of set up/problem/resolution in a simple short paragraph that I call the DNAof story.
MAKING DEBATE COOL AGAIN BY CRAFTING AND TELLING THE RIGHT Creating a Brand for Civil, Civic Debate. Arthur N. Rupe wants to change all of that. Rupe was Little Richard’s first agent, made a fortune in both the music and oil and gas industries, and is now funding high school and college debate programs across the country. In his late 90’s, Rupe is a Libertarian who feels the collapse of our #237: HOW TO SHARE A HEALTHY BRAND ORIGIN STORY Avni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natural supplement they created because traditional medicine did not help Avni with her debilitating seasonal allergies. #202: HOW TO TELL SHORT STORIES WHEN THE STAKES ARE HIGH Short-form is a story condensed into a brief, compressed format that forces maximum efficiency. And when stakes are high, it’s crucial that you know how to say more with less. Use short-form storytelling to communicate only what is necessary and relevant in a fashion that enchants the crowd. Our guest, Kymberlee Weil of Strategic Samurai has HOW I SURVIVED THE ERUPTION OF MT. ST. HELENS The town of Pullman ran out of beer. The ash-filled time capsule of Mt. St. Helens in celebration of surviving the eruption as a freshman at Washington State University. Friday, May 23: Now living in what seemed to be a dry county, at least until the dust cleared, I took to Bohler gym to play a round of basketball to ease my nerves. New Online Story Building Course: Craft Your Spellbinding Brand StoryLearn More
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You have an important brand story to tell to grow your personal influence and/or your organization and people. But it's probably not being heard because your message is unclear. For 35 years, I have helped thousands of purpose-driven leaders master their business storytelling. It's how you attract and retain top talent. Connect with your ideal customers. And grow through a shared narrative that everyone can buy into and prosper from. Here’s how Ican help you, too.
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