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8 STRATEGIES TO ENTER A NEW FOREIGN MARKET Direct exporting is the most common of the eight strategies on this list. It’s pretty simple – you sell directly to the market that you’re trying to break into. For example, if you want to sell to Japan, you get your product into the appropriate Japanese stores and see how it does. Your friends in direct exporting are your agents and TOP 5 SUMMER TRANSLATION FAILS 2021 It’s been a couple of years since we gathered some of the most entertaining mistranslations from various corners of the internet. After our summer translation fails of 2018, and 2019, in this article, we’re revisiting just how badly wrong a translation can go.All the fun aside, poor translations are a serious misstep in international marketing campaigns. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORSSEE MORE ON BUBBLESTRANSLATION.COM NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM GENERAL ELECTRIC: A LESSON IN INTERNATIONAL CONTENT Until recently the words ‘General Electric’ didn’t conjure images of a particularly engaging or current brand. But if you take a look at any of their social media accounts, be it Twitter, Instagram, or their onsite content – you’ll find a raft of content exciting and creative enough to BIG BRANDS GETTING IT WRONG PROFESSIONAL TRANSLATION SERVICES Bubbles Translation Services are trusted to provide 100% accurate translations for 1,300 of the world's biggest brands. We've translated 70 million+ words since 2003. Experienced translators and competitive pricing for your projects. LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
8 STRATEGIES TO ENTER A NEW FOREIGN MARKET Direct exporting is the most common of the eight strategies on this list. It’s pretty simple – you sell directly to the market that you’re trying to break into. For example, if you want to sell to Japan, you get your product into the appropriate Japanese stores and see how it does. Your friends in direct exporting are your agents and TOP 5 SUMMER TRANSLATION FAILS 2021 It’s been a couple of years since we gathered some of the most entertaining mistranslations from various corners of the internet. After our summer translation fails of 2018, and 2019, in this article, we’re revisiting just how badly wrong a translation can go.All the fun aside, poor translations are a serious misstep in international marketing campaigns. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORSSEE MORE ON BUBBLESTRANSLATION.COM NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM GENERAL ELECTRIC: A LESSON IN INTERNATIONAL CONTENT Until recently the words ‘General Electric’ didn’t conjure images of a particularly engaging or current brand. But if you take a look at any of their social media accounts, be it Twitter, Instagram, or their onsite content – you’ll find a raft of content exciting and creative enough to BIG BRANDS GETTING IT WRONG PROFESSIONAL TRANSLATION SERVICES Bubbles Translation Services are trusted to provide 100% accurate translations for 1,300 of the world's biggest brands. We've translated 70 million+ words since 2003. Experienced translators and competitive pricing for your projects. LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
THE WORDS THAT WILL DEFINE 2020 We’ve had a long hard think about the trends and buzzwords for the year to come and here’s our definitive list of the words that will define 2020: 1. Eco-shame. 2019 was the year most of us finally woke up to the realities of the climate emergency. In fact, ‘climate emergency’ probably should have been in our 2019 list! INTERNATIONAL EXPANSION STRATEGIES: BUYING A BUSINESS Buying a business overseas can be a fast route to international expansion but also comes with its challenges. Using translation services can help you to make a success of a foreign acquisition and minimise the risks involved. WORLDWIDE LANGUAGE TRENDS: AUGUST 2020 With our ongoing curiosity for language trends — see our article on the words that may define 2020, note that this was written before the COVID-19 outbreak fully developed, so you won’t see social distancing or support bubbles making the list — we thought we’d take a deep dive into Google search language trends to see what piqued our interest. HOW TO PLAN A GLOBAL CONTENT LOCALISATION STRATEGY A content localisation strategy is a strategic content marketing plan for translating your website and marketing assets for a new audience in a way that is familiar to your brand and doesn’t neglect your brand principles or tone of voice. The localisation strategy for your organisation will also map out the markets you plan to enter and the SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in INTERNATIONAL EXPANSION STRATEGIES: FRANCHISING International franchising works in the same way, but the franchisor is selling the rights, or ‘franchise’ to franchisees based in overseas markets. This allows the franchisor to expand internationally without having to physically up sticks and operate his/her overseas branches/locations, leaving the hard work to trusted local franchisees OVERCOMING OVERSEAS MANUFACTURING CHALLENGES Businesses have been seeking a more competitive position in their markets by exploring overseas manufacturing for years. Since the 1980s, company executives have been seeking cost-savings, greater flexibility and other efficiencies by outsourcing manufacturing processes to overseas providers. APPLE'S SHIFT AWAY FROM MARKETING LOCALISATION Apple’s advertising agency, TCWA\Media Arts Lab, announced that the business is moving away from localising global campaigns and is instead focusing its attention, and its cash, on creating regional campaigns specifically for its international markets. The agency spoke to AdWeek about the changes, stating: “This will result in areduction
TRANSLATION SERVICES Translation Services. Reach new markets and grow your business internationally with our fast, accurate and professional translation service. Trusted by more than 1,300+ happy translation customers since 2003. Over 70 million words translated for the world’s leadingcompanies. Rated
5 BRILLIANT EXAMPLES OF LOCALISED WEBSITES In a similar fashion, Coca Cola’s UK site encompasses the Coca Cola ‘Journey’ concept while appealing to local consumers through regional events. In this example, the site opens on a feature about singer Rita Ora, who is due to open the new Coca Cola Zero Sugar Taste Lounge. There’s no definitive answer when it comes to creating the TOP 5 INTERNATIONAL FASHION E-COMMERCE WEBSITES The French Style feed has a more serious tone, with emphasis on simple styling and beauty products. 2. H&M. H&M is another international e-commerce brand that gets their international content spot-on. Like ASOS, H&M tailors their homepage content to the market sensitively and focuses on speaking to local consumers in their own language. IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORSSEE MORE ON BUBBLESTRANSLATION.COM PHILIPS - TECHNOLOGY MARKETING TRANSLATION SERVICES - BUBBLESSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION TRANSLATION SERVICES Translation Services. Reach new markets and grow your business internationally with our fast, accurate and professional translation service. Trusted by more than 1,300+ happy translation customers since 2003. Over 70 million words translated for the world’s leadingcompanies. Rated
5 BRILLIANT EXAMPLES OF LOCALISED WEBSITES In a similar fashion, Coca Cola’s UK site encompasses the Coca Cola ‘Journey’ concept while appealing to local consumers through regional events. In this example, the site opens on a feature about singer Rita Ora, who is due to open the new Coca Cola Zero Sugar Taste Lounge. There’s no definitive answer when it comes to creating the TOP 5 INTERNATIONAL FASHION E-COMMERCE WEBSITES The French Style feed has a more serious tone, with emphasis on simple styling and beauty products. 2. H&M. H&M is another international e-commerce brand that gets their international content spot-on. Like ASOS, H&M tailors their homepage content to the market sensitively and focuses on speaking to local consumers in their own language. IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORSSEE MORE ON BUBBLESTRANSLATION.COM PHILIPS - TECHNOLOGY MARKETING TRANSLATION SERVICES - BUBBLESSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION TRANSLATION SERVICES Translation Services. Reach new markets and grow your business internationally with our fast, accurate and professional translation service. Trusted by more than 1,300+ happy translation customers since 2003. Over 70 million words translated for the world’s leadingcompanies. Rated
INTERNATIONAL MARKET RESEARCH Market research helps narrow down the target markets you might move into and shortlist the most appropriate. It also informs which audience groups are the most engaged and whether they will convert. In this article, we’ll cover the stages of market research from developing market research goals and questions to preparing yourexport plans
INTERNATIONAL INFLUENCER MARKETING: HOW TO KICK-START YOUR The global market for Instagram influencer marketing is worth $1.6 billion (£1.25 billion) in 2018 alone and is projected to reach $2.8 billion in 2019. Influencer marketing is big business. To be successful, you must first understand that each influencer also wants to be recognised. This is key to strengthening their brand as apopular figure
5 BRILLIANT EXAMPLES OF LOCALISED WEBSITES There are few brands that have produced as many individual layouts and designs as Nescafé. Providing readers with fully translated and localised websites, the brand has taken time to understand the intricate differences between each market to ensure maximum impact on each target audience. THE CHALLENGES OF LEGAL TRANSLATION The Challenges of Legal Translation. As international communication becomes easier (and faster), it’s becoming increasingly feasible for companies to develop international trade, and so expand their business overseas. Sure, this offers new opportunities and possibilities, but it also poses challenges as companies attempt to adapt their PHILIPS - TECHNOLOGY MARKETING TRANSLATION SERVICES - BUBBLES Specifically, Phillips utilise Bubbles’ services for their Far-Eastern language translations, where the speciality and diversity of languages in singular regions can often have an enormous amount of dialects. To this end Bubbles is tasked with the translation of a wide scope of business documents, including highly confidential corporate LE PETIT PRINCE: TRANSLATION TROUBLE The animated feature The Little Prince is a fresh take on Antoine de Saint-Exupéry’s 1943 children’s French story: Le Petit Prince.Although previously translated for both print and screen, the latest adaptation posed many challenges to those involved thanks to a long-running issue with translating Saint-Exupéry’s French intoEnglish.
HUMANISING SCIENCE: HOW 3M’S INTERNATIONAL MARKETING 3M’s tagline is ‘Science applied to life’ and this simple message is behind its latest ‘Wonder’ marketing campaign. The campaign is intended to focus on how science touches everyone’slives every day.
SUMMER 2019 TRANSLATION FAILS Summer 2019 Translation Fails. The weather’s warming up and it seems some just can’t stand the heat – especially those in charge of some extremely questionable translations. We all like to travel during the summer months and this opens up even more great opportunities to spot the latest poorly translated sign or weird lost-in-translation CELEBRATING LANGUAGE: UN ENGLISH LANGUAGE DAY Celebrating Language: UN English Language Day. Apr 11. 2017. International Language. Every year the United Nations takes the time to celebrate each of its six working languages, and on 23rd April it will once again be the chance for the English language to receive recognition. According to the UN’s Educational, Scientific andCultural
TRANSLATION SERVICES Translation Services. Reach new markets and grow your business internationally with our fast, accurate and professional translation service. Trusted by more than 1,300+ happy translation customers since 2003. Over 70 million words translated for the world’s leadingcompanies. Rated
5 BRILLIANT EXAMPLES OF LOCALISED WEBSITES In a similar fashion, Coca Cola’s UK site encompasses the Coca Cola ‘Journey’ concept while appealing to local consumers through regional events. In this example, the site opens on a feature about singer Rita Ora, who is due to open the new Coca Cola Zero Sugar Taste Lounge. There’s no definitive answer when it comes to creating the TOP 5 INTERNATIONAL FASHION E-COMMERCE WEBSITES The French Style feed has a more serious tone, with emphasis on simple styling and beauty products. 2. H&M. H&M is another international e-commerce brand that gets their international content spot-on. Like ASOS, H&M tailors their homepage content to the market sensitively and focuses on speaking to local consumers in their own language. IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORSSEE MORE ON BUBBLESTRANSLATION.COM PHILIPS - TECHNOLOGY MARKETING TRANSLATION SERVICES - BUBBLESSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION TRANSLATION SERVICES Translation Services. Reach new markets and grow your business internationally with our fast, accurate and professional translation service. Trusted by more than 1,300+ happy translation customers since 2003. Over 70 million words translated for the world’s leadingcompanies. Rated
5 BRILLIANT EXAMPLES OF LOCALISED WEBSITES In a similar fashion, Coca Cola’s UK site encompasses the Coca Cola ‘Journey’ concept while appealing to local consumers through regional events. In this example, the site opens on a feature about singer Rita Ora, who is due to open the new Coca Cola Zero Sugar Taste Lounge. There’s no definitive answer when it comes to creating the TOP 5 INTERNATIONAL FASHION E-COMMERCE WEBSITES The French Style feed has a more serious tone, with emphasis on simple styling and beauty products. 2. H&M. H&M is another international e-commerce brand that gets their international content spot-on. Like ASOS, H&M tailors their homepage content to the market sensitively and focuses on speaking to local consumers in their own language. IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORSSEE MORE ON BUBBLESTRANSLATION.COM PHILIPS - TECHNOLOGY MARKETING TRANSLATION SERVICES - BUBBLESSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION TRANSLATION SERVICES Translation Services. Reach new markets and grow your business internationally with our fast, accurate and professional translation service. Trusted by more than 1,300+ happy translation customers since 2003. Over 70 million words translated for the world’s leadingcompanies. Rated
INTERNATIONAL MARKET RESEARCH Market research helps narrow down the target markets you might move into and shortlist the most appropriate. It also informs which audience groups are the most engaged and whether they will convert. In this article, we’ll cover the stages of market research from developing market research goals and questions to preparing yourexport plans
INTERNATIONAL INFLUENCER MARKETING: HOW TO KICK-START YOUR The global market for Instagram influencer marketing is worth $1.6 billion (£1.25 billion) in 2018 alone and is projected to reach $2.8 billion in 2019. Influencer marketing is big business. To be successful, you must first understand that each influencer also wants to be recognised. This is key to strengthening their brand as apopular figure
5 BRILLIANT EXAMPLES OF LOCALISED WEBSITES There are few brands that have produced as many individual layouts and designs as Nescafé. Providing readers with fully translated and localised websites, the brand has taken time to understand the intricate differences between each market to ensure maximum impact on each target audience. THE CHALLENGES OF LEGAL TRANSLATION The Challenges of Legal Translation. As international communication becomes easier (and faster), it’s becoming increasingly feasible for companies to develop international trade, and so expand their business overseas. Sure, this offers new opportunities and possibilities, but it also poses challenges as companies attempt to adapt their PHILIPS - TECHNOLOGY MARKETING TRANSLATION SERVICES - BUBBLES Specifically, Phillips utilise Bubbles’ services for their Far-Eastern language translations, where the speciality and diversity of languages in singular regions can often have an enormous amount of dialects. To this end Bubbles is tasked with the translation of a wide scope of business documents, including highly confidential corporate LE PETIT PRINCE: TRANSLATION TROUBLE The animated feature The Little Prince is a fresh take on Antoine de Saint-Exupéry’s 1943 children’s French story: Le Petit Prince.Although previously translated for both print and screen, the latest adaptation posed many challenges to those involved thanks to a long-running issue with translating Saint-Exupéry’s French intoEnglish.
HUMANISING SCIENCE: HOW 3M’S INTERNATIONAL MARKETING 3M’s tagline is ‘Science applied to life’ and this simple message is behind its latest ‘Wonder’ marketing campaign. The campaign is intended to focus on how science touches everyone’slives every day.
SUMMER 2019 TRANSLATION FAILS Summer 2019 Translation Fails. The weather’s warming up and it seems some just can’t stand the heat – especially those in charge of some extremely questionable translations. We all like to travel during the summer months and this opens up even more great opportunities to spot the latest poorly translated sign or weird lost-in-translation CELEBRATING LANGUAGE: UN ENGLISH LANGUAGE DAY Celebrating Language: UN English Language Day. Apr 11. 2017. International Language. Every year the United Nations takes the time to celebrate each of its six working languages, and on 23rd April it will once again be the chance for the English language to receive recognition. According to the UN’s Educational, Scientific andCultural
LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
TOP 5 SUMMER TRANSLATION FAILS 2021 It’s been a couple of years since we gathered some of the most entertaining mistranslations from various corners of the internet. After our summer translation fails of 2018, and 2019, in this article, we’re revisiting just how badly wrong a translation can go.All the fun aside, poor translations are a serious misstep in international marketing campaigns. TOP 5 INTERNATIONAL FASHION E-COMMERCE WEBSITES The French Style feed has a more serious tone, with emphasis on simple styling and beauty products. 2. H&M. H&M is another international e-commerce brand that gets their international content spot-on. Like ASOS, H&M tailors their homepage content to the market sensitively and focuses on speaking to local consumers in their own language. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORSSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION HUMANISING SCIENCE: HOW 3M’S INTERNATIONAL MARKETING 3M’s tagline is ‘Science applied to life’ and this simple message is behind its latest ‘Wonder’ marketing campaign. The campaign is intended to focus on how science touches everyone’slives every day.
NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM GENERAL ELECTRIC: A LESSON IN INTERNATIONAL CONTENT Until recently the words ‘General Electric’ didn’t conjure images of a particularly engaging or current brand. But if you take a look at any of their social media accounts, be it Twitter, Instagram, or their onsite content – you’ll find a raft of content exciting and creative enough to LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
TOP 5 SUMMER TRANSLATION FAILS 2021 It’s been a couple of years since we gathered some of the most entertaining mistranslations from various corners of the internet. After our summer translation fails of 2018, and 2019, in this article, we’re revisiting just how badly wrong a translation can go.All the fun aside, poor translations are a serious misstep in international marketing campaigns. TOP 5 INTERNATIONAL FASHION E-COMMERCE WEBSITES The French Style feed has a more serious tone, with emphasis on simple styling and beauty products. 2. H&M. H&M is another international e-commerce brand that gets their international content spot-on. Like ASOS, H&M tailors their homepage content to the market sensitively and focuses on speaking to local consumers in their own language. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORSSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION HUMANISING SCIENCE: HOW 3M’S INTERNATIONAL MARKETING 3M’s tagline is ‘Science applied to life’ and this simple message is behind its latest ‘Wonder’ marketing campaign. The campaign is intended to focus on how science touches everyone’slives every day.
NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM GENERAL ELECTRIC: A LESSON IN INTERNATIONAL CONTENT Until recently the words ‘General Electric’ didn’t conjure images of a particularly engaging or current brand. But if you take a look at any of their social media accounts, be it Twitter, Instagram, or their onsite content – you’ll find a raft of content exciting and creative enough to TRANSLATION SERVICES Translation Services. Reach new markets and grow your business internationally with our fast, accurate and professional translation service. Trusted by more than 1,300+ happy translation customers since 2003. Over 70 million words translated for the world’s leadingcompanies. Rated
LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
BLOG - BUBBLES TRANSLATION SERVICES Top 5 Summer Translation Fails 2021. May 12, 2021 Leave a comment. Auto translate tools don’t always get things right; sometimes, they go so spectacularly wrong. But you have to laugh! Details. Apr 20 2021. International Content Marketing Campaigns – Translation is Only the Start. April 20, 2021. MARKET SECTOR TRANSLATION Experienced Commercial Translation Services. Bubbles is a full-service translation agency and we’ve been helping the worlds leading brands grow their sales internationally since 2003. We’ve translated over 70 million+ words for 1,300+ customers, all with their own unique challenges. From websites and marketing in Mandarin, to technical INTERNATIONAL MARKET RESEARCH Market research helps narrow down the target markets you might move into and shortlist the most appropriate. It also informs which audience groups are the most engaged and whether they will convert. In this article, we’ll cover the stages of market research from developing market research goals and questions to preparing yourexport plans
HOW TO PLAN A GLOBAL CONTENT LOCALISATION STRATEGY A content localisation strategy is a strategic content marketing plan for translating your website and marketing assets for a new audience in a way that is familiar to your brand and doesn’t neglect your brand principles or tone of voice. The localisation strategy for your organisation will also map out the markets you plan to enter and the SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in SUMMER 2019 TRANSLATION FAILS Summer 2019 Translation Fails. The weather’s warming up and it seems some just can’t stand the heat – especially those in charge of some extremely questionable translations. We all like to travel during the summer months and this opens up even more great opportunities to spot the latest poorly translated sign or weird lost-in-translation HUMANISING SCIENCE: HOW 3M’S INTERNATIONAL MARKETING 3M’s clear message about how science plays a part in everything they do helps to drive its entire international marketing effort. Its marketers in-country can be led by this clear message, which allows them to work without directly reporting to Acito himself on a regularbasis.
APPLE'S SHIFT AWAY FROM MARKETING LOCALISATION Apple’s advertising agency, TCWA\Media Arts Lab, announced that the business is moving away from localising global campaigns and is instead focusing its attention, and its cash, on creating regional campaigns specifically for its international markets. The agency spoke to AdWeek about the changes, stating: “This will result in areduction
PROFESSIONAL TRANSLATION SERVICES Bubbles Translation Services are trusted to provide 100% accurate translations for 1,300 of the world's biggest brands. We've translated 70 million+ words since 2003. Experienced translators and competitive pricing for your projects. LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
ABOUT US - BUBBLES TRANSLATION SERVICES We’ve been in the translation service business since 2003 and many of our staff have been working in the industry for much longer. Since then, our mission has been to deliver the fastest, most accurate and best value translation service to help you grow your businessoverseas.
8 STRATEGIES TO ENTER A NEW FOREIGN MARKETSEE MORE ON BUBBLESTRANSLATION.COM IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION PROFESSIONAL TRANSLATION SERVICES Bubbles Translation Services are trusted to provide 100% accurate translations for 1,300 of the world's biggest brands. We've translated 70 million+ words since 2003. Experienced translators and competitive pricing for your projects. LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
ABOUT US - BUBBLES TRANSLATION SERVICES We’ve been in the translation service business since 2003 and many of our staff have been working in the industry for much longer. Since then, our mission has been to deliver the fastest, most accurate and best value translation service to help you grow your businessoverseas.
8 STRATEGIES TO ENTER A NEW FOREIGN MARKETSEE MORE ON BUBBLESTRANSLATION.COM IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION TRANSLATION SERVICES Translation Services. Reach new markets and grow your business internationally with our fast, accurate and professional translation service. Trusted by more than 1,300+ happy translation customers since 2003. Over 70 million words translated for the world’s leadingcompanies. Rated
LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
ABOUT US - BUBBLES TRANSLATION SERVICES We’ve been in the translation service business since 2003 and many of our staff have been working in the industry for much longer. Since then, our mission has been to deliver the fastest, most accurate and best value translation service to help you grow your businessoverseas.
BLOG - BUBBLES TRANSLATION SERVICES Top 5 Summer Translation Fails 2021. May 12, 2021 Leave a comment. Auto translate tools don’t always get things right; sometimes, they go so spectacularly wrong. But you have to laugh! Details. Apr 20 2021. International Content Marketing Campaigns – Translation is Only the Start. April 20, 2021.OUR CLIENTS
Our Client Case Studies. View all Airlines/Aviation Automotive Industry Biotechnology Building Materials Charity/Not For Profit Consumer Goods Electrical & Electronic Engineering Financial Food Production Insurance Logistics Machinery Manufacturing Marketing Medical Packaging Professional Services Publishing Technology TrainingWebsite. Details.
MARKET SECTOR TRANSLATION Experienced Commercial Translation Services. Bubbles is a full-service translation agency and we’ve been helping the worlds leading brands grow their sales internationally since 2003. We’ve translated over 70 million+ words for 1,300+ customers, all with their own unique challenges. From websites and marketing in Mandarin, to technical THE IMPORTANCE OF HYPER-LOCAL MARKETING Glocal, or glocalisation, is a portmanteau of the words globalisation and localisation, the implication being that when your company thinks globally, it needs to act locally and employ tactics devised for local markets. Get in touch with us today to discuss our 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORS China is an amazing place. It’s like entering a different world. Sure, in the bigger cities the streets and subways are always packed to the brim, but the culture (for the most part) is breath-taking. VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION About. Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. Despite Virgin Atlantic’s growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, an ethos that saw the company become the first airline to offer individual TVs to business class passengers. GENERAL ELECTRIC: A LESSON IN INTERNATIONAL CONTENT Until recently the words ‘General Electric’ didn’t conjure images of a particularly engaging or current brand. But if you take a look at any of their social media accounts, be it Twitter, Instagram, or their onsite content – you’ll find a raft of content exciting and creative enough to make digital marketers everywhere go green withenvy.
PROFESSIONAL TRANSLATION SERVICES Bubbles Translation Services are trusted to provide 100% accurate translations for 1,300 of the world's biggest brands. We've translated 70 million+ words since 2003. Experienced translators and competitive pricing for your projects. LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
ABOUT US - BUBBLES TRANSLATION SERVICES We’ve been in the translation service business since 2003 and many of our staff have been working in the industry for much longer. Since then, our mission has been to deliver the fastest, most accurate and best value translation service to help you grow your businessoverseas.
8 STRATEGIES TO ENTER A NEW FOREIGN MARKETSEE MORE ON BUBBLESTRANSLATION.COM IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION PROFESSIONAL TRANSLATION SERVICES Bubbles Translation Services are trusted to provide 100% accurate translations for 1,300 of the world's biggest brands. We've translated 70 million+ words since 2003. Experienced translators and competitive pricing for your projects. LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
ABOUT US - BUBBLES TRANSLATION SERVICES We’ve been in the translation service business since 2003 and many of our staff have been working in the industry for much longer. Since then, our mission has been to deliver the fastest, most accurate and best value translation service to help you grow your businessoverseas.
8 STRATEGIES TO ENTER A NEW FOREIGN MARKETSEE MORE ON BUBBLESTRANSLATION.COM IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION TRANSLATION SERVICES Translation Services. Reach new markets and grow your business internationally with our fast, accurate and professional translation service. Trusted by more than 1,300+ happy translation customers since 2003. Over 70 million words translated for the world’s leadingcompanies. Rated
LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
ABOUT US - BUBBLES TRANSLATION SERVICES We’ve been in the translation service business since 2003 and many of our staff have been working in the industry for much longer. Since then, our mission has been to deliver the fastest, most accurate and best value translation service to help you grow your businessoverseas.
BLOG - BUBBLES TRANSLATION SERVICES Top 5 Summer Translation Fails 2021. May 12, 2021 Leave a comment. Auto translate tools don’t always get things right; sometimes, they go so spectacularly wrong. But you have to laugh! Details. Apr 20 2021. International Content Marketing Campaigns – Translation is Only the Start. April 20, 2021.OUR CLIENTS
Our Client Case Studies. View all Airlines/Aviation Automotive Industry Biotechnology Building Materials Charity/Not For Profit Consumer Goods Electrical & Electronic Engineering Financial Food Production Insurance Logistics Machinery Manufacturing Marketing Medical Packaging Professional Services Publishing Technology TrainingWebsite. Details.
MARKET SECTOR TRANSLATION Experienced Commercial Translation Services. Bubbles is a full-service translation agency and we’ve been helping the worlds leading brands grow their sales internationally since 2003. We’ve translated over 70 million+ words for 1,300+ customers, all with their own unique challenges. From websites and marketing in Mandarin, to technical THE IMPORTANCE OF HYPER-LOCAL MARKETING Glocal, or glocalisation, is a portmanteau of the words globalisation and localisation, the implication being that when your company thinks globally, it needs to act locally and employ tactics devised for local markets. Get in touch with us today to discuss our 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORS China is an amazing place. It’s like entering a different world. Sure, in the bigger cities the streets and subways are always packed to the brim, but the culture (for the most part) is breath-taking. VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION About. Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. Despite Virgin Atlantic’s growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, an ethos that saw the company become the first airline to offer individual TVs to business class passengers. GENERAL ELECTRIC: A LESSON IN INTERNATIONAL CONTENT Until recently the words ‘General Electric’ didn’t conjure images of a particularly engaging or current brand. But if you take a look at any of their social media accounts, be it Twitter, Instagram, or their onsite content – you’ll find a raft of content exciting and creative enough to make digital marketers everywhere go green withenvy.
PROFESSIONAL TRANSLATION SERVICES Bubbles Translation Services are trusted to provide 100% accurate translations for 1,300 of the world's biggest brands. We've translated 70 million+ words since 2003. Experienced translators and competitive pricing for your projects. LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
ABOUT US - BUBBLES TRANSLATION SERVICES We’ve been in the translation service business since 2003 and many of our staff have been working in the industry for much longer. Since then, our mission has been to deliver the fastest, most accurate and best value translation service to help you grow your businessoverseas.
8 STRATEGIES TO ENTER A NEW FOREIGN MARKETSEE MORE ON BUBBLESTRANSLATION.COM IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. LANGUAGE ROOTS: A HISTORY OF THE SPANISH LANGUAGE Historic Beginnings. A Romance language, Spanish can trace it roots back to the evolution of Latin in the southwest of Europe. Under Roman rule the region became known as Hispania in 19 BC, and the Roman language, which was taught to locals by Roman traders and soldiers, merged with a cluster of other dialects to form what historians referto as Vulgar Latin.
KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION PROFESSIONAL TRANSLATION SERVICES Bubbles Translation Services are trusted to provide 100% accurate translations for 1,300 of the world's biggest brands. We've translated 70 million+ words since 2003. Experienced translators and competitive pricing for your projects. LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
ABOUT US - BUBBLES TRANSLATION SERVICES We’ve been in the translation service business since 2003 and many of our staff have been working in the industry for much longer. Since then, our mission has been to deliver the fastest, most accurate and best value translation service to help you grow your businessoverseas.
8 STRATEGIES TO ENTER A NEW FOREIGN MARKETSEE MORE ON BUBBLESTRANSLATION.COMOUR CLIENTS
We are a full-service translation agency helping our clients reach new markets overseas. Since 2003, we've grown to have 3,800 translators, serving 1,300+ customers with translations into 280+ languages. IS THIS THE END FOR TRANSLATION MEMORY? As a client of ours, or someone else generally interested in translation services, you may be unaware of the seismic changes we are experiencing in our industry at the moment.For decades we have relied on a technology known as ‘translation memory’. This has cut man hours and costs down by significant amounts, allowing us to work quicker and more cost effectively. KENTUCKY FRIED CHINA: KFC’S CHINESE EXPORT STRATEGYSEE MORE ON BUBBLESTRANSLATION.COM SAINT-GOBAIN CASE STUDY Saint-Gobain . Saint-Gobain is a French multinational corporation operating in over seventy countries. It has more than a hundred different brands and is involved in NIKE’S ‘NOTHING BEATS A LONDONER’ CAMPAIGN: CAN GOINGSEE MORE ON BUBBLESTRANSLATION.COM VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION TRANSLATION SERVICES Bubbles Translation Services are trusted to provide 100% accurate translations for 1,300 of the world's biggest brands. We've translated 70 million+ words since 2003. Experienced translators and competitive pricing for your projects. LANGUAGE TRANSLATION SERVICES Bubbles is a full-service translation agency and have been helping the worlds leading brands grow their sales internationally since 2003. With more than 3,800 translators across the globe and over 280 languages translated – you can be confident that we’ve got everylanguage covered.
ABOUT US - BUBBLES TRANSLATION SERVICES We’ve been in the translation service business since 2003 and many of our staff have been working in the industry for much longer. Since then, our mission has been to deliver the fastest, most accurate and best value translation service to help you grow your businessoverseas.
OUR CLIENTS
We are a full-service translation agency helping our clients reach new markets overseas. Since 2003, we've grown to have 3,800 translators, serving 1,300+ customers with translations into 280+ languages. MARKET SECTOR TRANSLATION Bubbles is a full-service translation agency used by the worlds leading brands. Since 2003, we've provided translation services for many market sectors. THE IMPORTANCE OF HYPER-LOCAL MARKETING What do Pondicherry, Sydney and Kalmykia have in common? Each has a surprising history featuring immigration and little-known communities. In this article, we will prove that the country doesn’t equal the language.. Did you know, for instance, that Pondicherry, Tamil Nadu in the South East of India has a significant French influence? INTERNATIONAL INFLUENCER MARKETING: HOW TO KICK-START YOUR Influencer marketing is a hot topic in many industries and has been gaining considerable attention from marketing managers. But is it worth using this strategy when entering a foreign market? And how effective is this method for marketing your brand overseas? 20 OF THE BEST (WORST?) CHINESE SIGN TRANSLATION ERRORS China is an amazing place. It’s like entering a different world. Sure, in the bigger cities the streets and subways are always packed to the brim, but the culture (for the most part) is breath-taking. VIRGIN ATLANTIC ON-BOARD MEDIA TRANSLATION About. Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. Despite Virgin Atlantic’s growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, an ethos that saw the company become the first airline to offer individual TVs to business class passengers. GENERAL ELECTRIC: A LESSON IN INTERNATIONAL CONTENT Until recently the words ‘General Electric’ didn’t conjure images of a particularly engaging or current brand. But if you take a look at any of their social media accounts, be it Twitter, Instagram, or their onsite content – you’ll find a raft of content exciting and creative enough to make digital marketers everywhere go green withenvy.
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TRANSLATION SERVICES Reach new markets and grow your business internationally with our fast, accurate and professional translation service * Trusted by MORE THANÂ 1,300+ HAPPY TRANSLATION CUSTOMERS SINCE2003
* OVER 70 MILLION WORDS TRANSLATED for the world’s leadingcompanies
* Rated 4.8 ON TRUSTPILOT (EXCELLENT) * DEDICATED, FRIENDLY AND EFFICIENT project management team * Deep EXPERIENCE IN ALL SECTORS – from manufacturing to medical * A real understanding of your translation challenge – technical, marketing or contractualGet a Quote Now
TRUSTED BY OVER 1,300 COMPANIES INCLUDING THE WORLD’S BIGGEST AND MOST DISCERNING BRANDSSee More Clients
OUR TRANSLATION SERVICES EVERY CLIENT AND TRANSLATION CHALLENGE IS DIFFERENT. BUT WITH OVER 1,300 CUSTOMERS, 70 MILLION WORDS TRANSLATED, 12,700 TRANSLATION PROJECTS AND 17 YEARS + OF DIVERSE EXPERIENCE, YOU CAN BE CONFIDENT THAT WE CAN HELP. BROCHURE TRANSLATION Develop your export sales and remain brand-consistent with our brochure translation service.View details
WEBSITE TRANSLATION
The world is online. Reach valuable new markets with our professional website translation service.Learn More
MARKET RESEARCH TRANSLATION We provide expert translation services to profile your international consumers accurately.Learn More
TECHNICAL TRANSLATION We specialise in translating all technical documentation. From technical sales literature to detailed installation manuals.Learn More
PRESS RELEASE TRANSLATION Get international coverage for your story by expertly translating yourpress releases.
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EMAIL TRANSLATION
Ensure your Email marketing message resonates with international prospects and customers.Learn More
DON’T JUST TAKE OUR WORD FOR IT… IN ORDER TO IMPROVE OUR SERVICE AND THE SATISFACTION OF OUR CLIENTS, WE’VE PARTNERED WITH THE INDEPENDENT REVIEW SITE TRUSTPILOT TO COLLECT VALUABLE CLIENT FEEDBACK. IN THE INTEREST OF OPENNESS AND TRANSPARENCY, NO REVIEWS ARE HIDDEN BYUS!
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TRANSLATION SERVICES GUIDE We understand that making the decision to attack overseas markets can be as stressful as it is exciting! As such, we’ve put together this 28-PAGE GUIDE to help you get the best from your translation services agency and to make your transition into doing business overseas as straightforward aspossible.
As with many industries, translation services has its own terminology and jargon, along with a multitude of different options to assess before achieving your translation goal. The guide is also designed to help you save money and time – ensuring you get the right result first time.DOWNLOAD THE GUIDE
POPULAR TRANSLATION SERVICES HELP & ADVICE ARTICLES WE LIKE TO USE OUR 17 YEARS + OF DIVERSE TRANSLATION SERVICES EXPERIENCE, TO HELP YOU SUCCEED IN BUSINESS OVERSEAS. Here are a collection of the most-read articles from our blog. 8 STRATEGIES TO ENTER A NEW FOREIGN MARKET Breaking into a foreign market – especially one with strict rules and regulations – can be a very daunting task. Often, business owners have the ambition to go international… they’re just not quite sure where to start. Bubbles Translation Services is here to help. Over the last 12 years, we’ve helped over 1,300 companiesbreak…
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REVEALED: THE ONE WORD THAT’S THE SAME IN EVERY LANGUAGE When expanding a business abroad, marketers have the difficult task of applying global brand values to a localised marketing campaign. Translation is a significant part of this process, but the subtle differences between words and their equivalents make it a challenge for direct translation to unite a global brand with its local audiences. However, a…Read more__
5 BRILLIANT EXAMPLES OF LOCALISED WEBSITES Preparing your business for expansion overseas requires more than just a change in language when translating your business and marketing material. The key to the success of global growth is localisation, and one of the most important steps for many companies’ localisation is tailoring their online presence and website design to their newaudiences. To…
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HOW TO PLAN A GLOBAL CONTENT LOCALISATION STRATEGY In this article we’ll point the way forwards so your organisation can get its localisation strategy right and your company can achieveits growth goals.
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GLOBAL ADWORDS AND DISPLAY MARKETING: THE ESSENTIALS Paid marketing campaigns are an essential part of any global digital marketing campaign. Here are the essential considerations.Read more__
TOP 5 INTERNATIONAL FASHION E-COMMERCE WEBSITES Fashion e-commerce is big business, and it’s also a global business. Brands are responding to this by investing heavily in translation and localisation services to ensure their websites hit the right note with fashionistas all over the world.Read more__
LATEST TRANSLATION SERVICES ARTICLES 2020 MARKETING TRENDS: REFINE YOUR INTERNATIONAL MARKETING STRATEGYFOR A BRIGHTER 2021
Exploring the global marketing trends of 2020 can guide your businessto a brighter 2021.
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HOW WILL CHRISTMAS 2020 BE CELEBRATED AROUND THE WORLD? Christmas 2020 could be a tough time for families in the UK. But how will it be celebrated around the world?Read more__
GUIDE TO INTEGRATING AN SEO STRATEGY INTO YOUR OVERSEAS EXPANSION SEO is a huge part of a digital marketing strategy. Read our guide to international SEO and learn how to do it right.Read more__
THE DIFFICULTY (AND IMPORTANCE) OF MEDICAL TRANSLATION DURING THEGLOBAL PANDEMIC
Accurate translation is more important than ever. Especially during the development of a COVID-19 vaccine.Read more__
HOW GLOBAL HEADLINES ON THE US PRESIDENTIAL ELECTION DEBATE REVEALS POLITICAL AFFILIATIONS The global press reaction to the US Presidential debate revealed a lot about different countries’ relations with the US.Read more__
GLOBAL ADWORDS AND DISPLAY MARKETING: THE ESSENTIALS Paid marketing campaigns are an essential part of any global digital marketing campaign. Here are the essential considerations.Read more__
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2020 Marketing Trends: Refine your International Marketing Strategyfor a Brighter 2021
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How Will Christmas 2020 be Celebrated Around the World?November 13, 2020
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Guide to Integrating an SEO Strategy into your Overseas ExpansionNovember 10, 2020
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About Bubbles Translation Services We are a full-service translation agency helping our clients reach newmarkets overseas.
Since 2003, we've grown to have 3,800 translators, serving 1,300+ customers with translations into 280+ languages. You can rely on us to translate marketing and sales documents such as websites through to technical specifications and complex instructions for a huge diversity of market sectors. © Bubbles Translation Services Limited* Terms of Use
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