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HOW TO BUILD THE PERFECT TARGETING PERSONA However, the following steps to persona development will help guide you through the process of creating a buyer persona that works. 1. Research Your Target Audience Thoroughly. This is the first step to creating a target persona because to make TABOOLA - A COMPREHENSIVE TABOOLA ADS OPTIMIZATION GUIDE Taboola Ad Optimization Guide. This is a guide that focuses on data-driven optimization of Taboola campaigns. Examples are for illustration purposes only. There is a period of “data discovery” that you will go through figuring out what your upper and lower limits on cost before making an adjustment. The screen shots are from Brax;however
TABOOLA VS OUTBRAIN
HOW TO TRACK YOUR VISITORS ACTIVITY WITH HEAT MAPS Build a better webpage with better CTR, visitors tracking and conversion rates with the help of heat maps. Find out what they are and how these can help boost your marketing. MIND CONTROL MARKETING: HOW TO LEVERAGE CURIOSITY A smart marketer can use the curiosity principle when trying to draw out positive emotions or negative ones, based on the intent. One thing is for sure, curiosity is linked with desire, which is a powerful emotion in itself. Positive curiosity is frequently used for ads that promote a product or service. SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. HOW THE MERE EXPSURE EFFECT (MEE) OR FAMILIARITY PRINCIPLE Sometimes also referred to as the familiarity principle, the Mere Exposure Effect is considered one of the most successful techniques to integrate into marketing and advertising. Social sociologist Robert Zajonc conducted experiments to observe the BRAX | MANAGE OUTBRAIN & TABOOLA NATIVE ADS CAMPAIGN INPRICINGBLOGTOURABOUTCONTACT USHELP Brax’s user permission functions mean you can seamlessly manage multiple users and permission levels. Allow access by role, organization, or campaign. View activity by user so you can see who did what when, and remove access without changing passwords. If only setting personal boundaries were this easy. ULTIMATE NATIVE ADS STARTER PACK Learn exactly how to get the greatest ROI from Outbrain, Taboola, and Verizon Media Ad Platform. The Ultimate Native Ads Starter Pack includes five info-packed, easy-to-read PDFs written by native ads expert and Brax.io founder Mark Simon: ULTIMATE LIST OF CONTENT PROMOTION TOOLS FOR MARKETERS Outbrain. Next to Taboola, Outbrain is the most prominent content syndication platform on the market. Outbrain promotes your content across a significant network of publishers, including Wired, Time, CNN, and Sky News. Utilizing its proprietary Smartfeed technology, Outbrain offers a customizable, dynamic, and tailored recommendationexperience
HOW TO BUILD THE PERFECT TARGETING PERSONA However, the following steps to persona development will help guide you through the process of creating a buyer persona that works. 1. Research Your Target Audience Thoroughly. This is the first step to creating a target persona because to make TABOOLA - A COMPREHENSIVE TABOOLA ADS OPTIMIZATION GUIDE Taboola Ad Optimization Guide. This is a guide that focuses on data-driven optimization of Taboola campaigns. Examples are for illustration purposes only. There is a period of “data discovery” that you will go through figuring out what your upper and lower limits on cost before making an adjustment. The screen shots are from Brax;however
TABOOLA VS OUTBRAIN
HOW TO TRACK YOUR VISITORS ACTIVITY WITH HEAT MAPS Build a better webpage with better CTR, visitors tracking and conversion rates with the help of heat maps. Find out what they are and how these can help boost your marketing. MIND CONTROL MARKETING: HOW TO LEVERAGE CURIOSITY A smart marketer can use the curiosity principle when trying to draw out positive emotions or negative ones, based on the intent. One thing is for sure, curiosity is linked with desire, which is a powerful emotion in itself. Positive curiosity is frequently used for ads that promote a product or service. SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. HOW THE MERE EXPSURE EFFECT (MEE) OR FAMILIARITY PRINCIPLE Sometimes also referred to as the familiarity principle, the Mere Exposure Effect is considered one of the most successful techniques to integrate into marketing and advertising. Social sociologist Robert Zajonc conducted experiments to observe theABOUT US | BRAX
Brax is a native advertising platform for bulk management, unified reporting and rule-based goal optimization across sources. Brax streamlines content syndication across Yahoo Gemini, Outbrain, Taboola, Revcontent and others. Combine campaign performance with existing engagement, conversion and sales data to automate budget, bidand publisher
PRICING | BRAX
Then your overage fee is calculated as follows: $100,000 (total spend) - $50,000 (plan cap) = $50,000 in overage. 50,000 x 1.5% = $750 overage fee. How will I pay for advertising created through Brax? All advertising managed and created through Brax will continue billing through your existing ad network accounts with Outbrain, Taboola,Yahoo
HOW TO SPY ON YOUR COMPETITORS’ NATIVE ADS Anstrex – from $59.99 per month for native only. Anstrex provides more data than you’re likely to need, from ad strength to Alexa rank. It covers 27 native ad networks including Taboola, Outbrain, and Yahoo! Gemini. You can sort campaigns by device, tracking tools, and ad popularity with advanced Boolean searches. 5. SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. OUTBRAIN REVIEW: AN ADVERTISER'S PERSPECTIVE Outbrain is simple to use with an intuitive UI for advertisers who have run campaigns on other ad networks. It offers a familiar ad format to Facebook on some of the most sought after websites with global reach. You are able to start on Outbrain for as little as $10 making the barrier to try out very low. OUTBRAIN COMPETITORS Outbrain is a content discovery platform that partners with websites, known as publishers, and mobile apps to show ads. You see content recommendations, aka ads, at the bottom of news stories and blog posts. This is a popular form of native advertising. Pro's: Great for brand awareness and performance marketing, cost-effective, APIavailable.
WANT B2B SAAS SALES? TRY NATIVE ADVERTISING The top reasons that B2B marketers use native ads are to target and retarget buyers in the sales funnel, extend their reach through trusted channels, and increase the content’s shelf life. Only 2% of marketers planned to use less native advertising in the next 12 months, while 34% planned to use the same amount, and a massive 63%said they
TOP 3 NATIVE ADS PLATFORMS FOR ADVERTISERS AND PUBLISHERS 1. Taboola. Having been in the game for almost 15 years, Taboola is undoubtedly one of the most effective native advertising publishers. While its competitors have adopted a global approach to their partner sites, Taboola is the home of American media giants like Fox andBloomberg.
HOW TO REALLY STAND OUT WITH ADVERTORIALS (BRANDED CONTENT) How to Really Stand Out with Advertorials. Advertorials are marketing hybrids created from the combination of an advertisement and an editorial. The term was coined in the 1960s in the USA from the words' advertisement' and 'editorial.'. Basically, advertorials define NATIVE ADVERTISING EXAMPLES 2017 Native Advertising Examples 2017. By Mark Simon December 28, 2017 Case Study. Performance marketers want profitable campaigns from a new channel as quickly as possible. Several have figured out how to use content coupled with native advertising to drive sales. Here are five examples of companies acquiring new customers through sponsoredcontent.
BRAX | MANAGE OUTBRAIN & TABOOLA NATIVE ADS CAMPAIGN INPRICINGBLOGTOURABOUTCONTACT USHELP Brax’s user permission functions mean you can seamlessly manage multiple users and permission levels. Allow access by role, organization, or campaign. View activity by user so you can see who did what when, and remove access without changing passwords. If only setting personal boundaries were this easy. ULTIMATE NATIVE ADS STARTER PACK Learn exactly how to get the greatest ROI from Outbrain, Taboola, and Verizon Media Ad Platform. The Ultimate Native Ads Starter Pack includes five info-packed, easy-to-read PDFs written by native ads expert and Brax.io founder Mark Simon: ULTIMATE LIST OF CONTENT PROMOTION TOOLS FOR MARKETERS Outbrain. Next to Taboola, Outbrain is the most prominent content syndication platform on the market. Outbrain promotes your content across a significant network of publishers, including Wired, Time, CNN, and Sky News. Utilizing its proprietary Smartfeed technology, Outbrain offers a customizable, dynamic, and tailored recommendationexperience
HOW TO BUILD THE PERFECT TARGETING PERSONA However, the following steps to persona development will help guide you through the process of creating a buyer persona that works. 1. Research Your Target Audience Thoroughly. This is the first step to creating a target persona because to make TABOOLA - A COMPREHENSIVE TABOOLA ADS OPTIMIZATION GUIDE Taboola Ad Optimization Guide. This is a guide that focuses on data-driven optimization of Taboola campaigns. Examples are for illustration purposes only. There is a period of “data discovery” that you will go through figuring out what your upper and lower limits on cost before making an adjustment. The screen shots are from Brax;however
TABOOLA VS OUTBRAIN
HOW TO TRACK YOUR VISITORS ACTIVITY WITH HEAT MAPS Build a better webpage with better CTR, visitors tracking and conversion rates with the help of heat maps. Find out what they are and how these can help boost your marketing. MIND CONTROL MARKETING: HOW TO LEVERAGE CURIOSITY A smart marketer can use the curiosity principle when trying to draw out positive emotions or negative ones, based on the intent. One thing is for sure, curiosity is linked with desire, which is a powerful emotion in itself. Positive curiosity is frequently used for ads that promote a product or service. SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. HOW THE MERE EXPSURE EFFECT (MEE) OR FAMILIARITY PRINCIPLE Sometimes also referred to as the familiarity principle, the Mere Exposure Effect is considered one of the most successful techniques to integrate into marketing and advertising. Social sociologist Robert Zajonc conducted experiments to observe the BRAX | MANAGE OUTBRAIN & TABOOLA NATIVE ADS CAMPAIGN INPRICINGBLOGTOURABOUTCONTACT USHELP Brax’s user permission functions mean you can seamlessly manage multiple users and permission levels. Allow access by role, organization, or campaign. View activity by user so you can see who did what when, and remove access without changing passwords. If only setting personal boundaries were this easy. ULTIMATE NATIVE ADS STARTER PACK Learn exactly how to get the greatest ROI from Outbrain, Taboola, and Verizon Media Ad Platform. The Ultimate Native Ads Starter Pack includes five info-packed, easy-to-read PDFs written by native ads expert and Brax.io founder Mark Simon: ULTIMATE LIST OF CONTENT PROMOTION TOOLS FOR MARKETERS Outbrain. Next to Taboola, Outbrain is the most prominent content syndication platform on the market. Outbrain promotes your content across a significant network of publishers, including Wired, Time, CNN, and Sky News. Utilizing its proprietary Smartfeed technology, Outbrain offers a customizable, dynamic, and tailored recommendationexperience
HOW TO BUILD THE PERFECT TARGETING PERSONA However, the following steps to persona development will help guide you through the process of creating a buyer persona that works. 1. Research Your Target Audience Thoroughly. This is the first step to creating a target persona because to make TABOOLA - A COMPREHENSIVE TABOOLA ADS OPTIMIZATION GUIDE Taboola Ad Optimization Guide. This is a guide that focuses on data-driven optimization of Taboola campaigns. Examples are for illustration purposes only. There is a period of “data discovery” that you will go through figuring out what your upper and lower limits on cost before making an adjustment. The screen shots are from Brax;however
TABOOLA VS OUTBRAIN
HOW TO TRACK YOUR VISITORS ACTIVITY WITH HEAT MAPS Build a better webpage with better CTR, visitors tracking and conversion rates with the help of heat maps. Find out what they are and how these can help boost your marketing. MIND CONTROL MARKETING: HOW TO LEVERAGE CURIOSITY A smart marketer can use the curiosity principle when trying to draw out positive emotions or negative ones, based on the intent. One thing is for sure, curiosity is linked with desire, which is a powerful emotion in itself. Positive curiosity is frequently used for ads that promote a product or service. SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. HOW THE MERE EXPSURE EFFECT (MEE) OR FAMILIARITY PRINCIPLE Sometimes also referred to as the familiarity principle, the Mere Exposure Effect is considered one of the most successful techniques to integrate into marketing and advertising. Social sociologist Robert Zajonc conducted experiments to observe theABOUT US | BRAX
Brax is a native advertising platform for bulk management, unified reporting and rule-based goal optimization across sources. Brax streamlines content syndication across Yahoo Gemini, Outbrain, Taboola, Revcontent and others. Combine campaign performance with existing engagement, conversion and sales data to automate budget, bidand publisher
PRICING | BRAX
Then your overage fee is calculated as follows: $100,000 (total spend) - $50,000 (plan cap) = $50,000 in overage. 50,000 x 1.5% = $750 overage fee. How will I pay for advertising created through Brax? All advertising managed and created through Brax will continue billing through your existing ad network accounts with Outbrain, Taboola,Yahoo
HOW TO SPY ON YOUR COMPETITORS’ NATIVE ADS Anstrex – from $59.99 per month for native only. Anstrex provides more data than you’re likely to need, from ad strength to Alexa rank. It covers 27 native ad networks including Taboola, Outbrain, and Yahoo! Gemini. You can sort campaigns by device, tracking tools, and ad popularity with advanced Boolean searches. 5. SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. OUTBRAIN REVIEW: AN ADVERTISER'S PERSPECTIVE Outbrain is simple to use with an intuitive UI for advertisers who have run campaigns on other ad networks. It offers a familiar ad format to Facebook on some of the most sought after websites with global reach. You are able to start on Outbrain for as little as $10 making the barrier to try out very low. OUTBRAIN COMPETITORS Outbrain is a content discovery platform that partners with websites, known as publishers, and mobile apps to show ads. You see content recommendations, aka ads, at the bottom of news stories and blog posts. This is a popular form of native advertising. Pro's: Great for brand awareness and performance marketing, cost-effective, APIavailable.
WANT B2B SAAS SALES? TRY NATIVE ADVERTISING The top reasons that B2B marketers use native ads are to target and retarget buyers in the sales funnel, extend their reach through trusted channels, and increase the content’s shelf life. Only 2% of marketers planned to use less native advertising in the next 12 months, while 34% planned to use the same amount, and a massive 63%said they
TOP 3 NATIVE ADS PLATFORMS FOR ADVERTISERS AND PUBLISHERS 1. Taboola. Having been in the game for almost 15 years, Taboola is undoubtedly one of the most effective native advertising publishers. While its competitors have adopted a global approach to their partner sites, Taboola is the home of American media giants like Fox andBloomberg.
HOW TO REALLY STAND OUT WITH ADVERTORIALS (BRANDED CONTENT) How to Really Stand Out with Advertorials. Advertorials are marketing hybrids created from the combination of an advertisement and an editorial. The term was coined in the 1960s in the USA from the words' advertisement' and 'editorial.'. Basically, advertorials define NATIVE ADVERTISING EXAMPLES 2017 Native Advertising Examples 2017. By Mark Simon December 28, 2017 Case Study. Performance marketers want profitable campaigns from a new channel as quickly as possible. Several have figured out how to use content coupled with native advertising to drive sales. Here are five examples of companies acquiring new customers through sponsoredcontent.
BRAX | MANAGE OUTBRAIN & TABOOLA NATIVE ADS CAMPAIGN INPRICINGBLOGTOURABOUTCONTACT USHELP Brax’s user permission functions mean you can seamlessly manage multiple users and permission levels. Allow access by role, organization, or campaign. View activity by user so you can see who did what when, and remove access without changing passwords. If only setting personal boundaries were this easy. ULTIMATE LIST OF CONTENT PROMOTION TOOLS FOR MARKETERS Learn about the best tools to help you promote your content at scale and give you the best ROI on your content marketing strategy. For advertisers trying to get new users onto their platforms, content marketing is a constant process of promoting content across variouschannels.
ULTIMATE NATIVE ADS STARTER PACK Learn exactly how to get the greatest ROI from Outbrain, Taboola, and Verizon Media Ad Platform. The Ultimate Native Ads Starter Pack includes five info-packed, easy-to-read PDFs written by native ads expert and Brax.io founder Mark Simon: HOW TO BUILD THE PERFECT TARGETING PERSONA However, the following steps to persona development will help guide you through the process of creating a buyer persona that works. 1. Research Your Target Audience Thoroughly. This is the first step to creating a target persona because to makeTABOOLA VS OUTBRAIN
HOW TO TRACK YOUR VISITORS ACTIVITY WITH HEAT MAPS Build a better webpage with better CTR, visitors tracking and conversion rates with the help of heat maps. Find out what they are and how these can help boost your marketing. SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. OUTBRAIN REVIEW: AN ADVERTISER'S PERSPECTIVE Outbrain is simple to use with an intuitive UI for advertisers who have run campaigns on other ad networks. It offers a familiar ad format to Facebook on some of the most sought after websites with global reach. You are able to start on Outbrain for as little as $10 making the barrier to try out very low. OUTBRAIN COMPETITORS Outbrain is a content discovery platform that partners with websites, known as publishers, and mobile apps to show ads. You see content recommendations, aka ads, at the bottom of news stories and blog posts. This is a popular form of native advertising. Pro's: Great for brand awareness and performance marketing, cost-effective, APIavailable.
HOW THE MERE EXPSURE EFFECT (MEE) OR FAMILIARITY PRINCIPLE Sometimes also referred to as the familiarity principle, the Mere Exposure Effect is considered one of the most successful techniques to integrate into marketing and advertising. Social sociologist Robert Zajonc conducted experiments to observe the BRAX | MANAGE OUTBRAIN & TABOOLA NATIVE ADS CAMPAIGN INPRICINGBLOGTOURABOUTCONTACT USHELP Brax’s user permission functions mean you can seamlessly manage multiple users and permission levels. Allow access by role, organization, or campaign. View activity by user so you can see who did what when, and remove access without changing passwords. If only setting personal boundaries were this easy. ULTIMATE LIST OF CONTENT PROMOTION TOOLS FOR MARKETERS Learn about the best tools to help you promote your content at scale and give you the best ROI on your content marketing strategy. For advertisers trying to get new users onto their platforms, content marketing is a constant process of promoting content across variouschannels.
ULTIMATE NATIVE ADS STARTER PACK Learn exactly how to get the greatest ROI from Outbrain, Taboola, and Verizon Media Ad Platform. The Ultimate Native Ads Starter Pack includes five info-packed, easy-to-read PDFs written by native ads expert and Brax.io founder Mark Simon: HOW TO BUILD THE PERFECT TARGETING PERSONA However, the following steps to persona development will help guide you through the process of creating a buyer persona that works. 1. Research Your Target Audience Thoroughly. This is the first step to creating a target persona because to makeTABOOLA VS OUTBRAIN
HOW TO TRACK YOUR VISITORS ACTIVITY WITH HEAT MAPS Build a better webpage with better CTR, visitors tracking and conversion rates with the help of heat maps. Find out what they are and how these can help boost your marketing. SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. OUTBRAIN REVIEW: AN ADVERTISER'S PERSPECTIVE Outbrain is simple to use with an intuitive UI for advertisers who have run campaigns on other ad networks. It offers a familiar ad format to Facebook on some of the most sought after websites with global reach. You are able to start on Outbrain for as little as $10 making the barrier to try out very low. OUTBRAIN COMPETITORS Outbrain is a content discovery platform that partners with websites, known as publishers, and mobile apps to show ads. You see content recommendations, aka ads, at the bottom of news stories and blog posts. This is a popular form of native advertising. Pro's: Great for brand awareness and performance marketing, cost-effective, APIavailable.
HOW THE MERE EXPSURE EFFECT (MEE) OR FAMILIARITY PRINCIPLE Sometimes also referred to as the familiarity principle, the Mere Exposure Effect is considered one of the most successful techniques to integrate into marketing and advertising. Social sociologist Robert Zajonc conducted experiments to observe thePRICING | BRAX
Then your overage fee is calculated as follows: $100,000 (total spend) - $50,000 (plan cap) = $50,000 in overage. 50,000 x 1.5% = $750 overage fee. How will I pay for advertising created through Brax? All advertising managed and created through Brax will continue billing through your existing ad network accounts with Outbrain, Taboola,Yahoo
ULTIMATE NATIVE ADS STARTER PACK Learn exactly how to get the greatest ROI from Outbrain, Taboola, and Verizon Media Ad Platform. The Ultimate Native Ads Starter Pack includes five info-packed, easy-to-read PDFs written by native ads expert and Brax.io founder Mark Simon:NICHE IDEAS LIST
1. Online Grocery Shopping. Products, apps, and services related to grocery shopping are now booming. People are recommended to stay at home to reduce the risk of being exposed to asymptomatic virus carriers. So instead of going out to do their shopping, people are doing so in the comfort of their homes. Those who have been using suchservices
TABOOLA - A COMPREHENSIVE TABOOLA ADS OPTIMIZATION GUIDE Taboola Ad Optimization Guide. This is a guide that focuses on data-driven optimization of Taboola campaigns. Examples are for illustration purposes only. There is a period of “data discovery” that you will go through figuring out what your upper and lower limits on cost before making an adjustment. The screen shots are from Brax;however
TOP 3 NATIVE ADS PLATFORMS FOR ADVERTISERS AND PUBLISHERS 1. Taboola. Having been in the game for almost 15 years, Taboola is undoubtedly one of the most effective native advertising publishers. While its competitors have adopted a global approach to their partner sites, Taboola is the home of American media giants like Fox andBloomberg.
OUTBRAIN REVIEW: AN ADVERTISER'S PERSPECTIVE Outbrain is simple to use with an intuitive UI for advertisers who have run campaigns on other ad networks. It offers a familiar ad format to Facebook on some of the most sought after websites with global reach. You are able to start on Outbrain for as little as $10 making the barrier to try out very low. WHAT IS TABOOLA AND HOW TO BLOCK SITES IN TABOOLA? Taboola is a market leader, but it’s not the only native advertising platform worth considering. At Brax, we also highly recommend Outbrain, which we compared to Taboola in this blog. We’re big fans of Content.ad and Revcontent as well, both offering granular control over targeting and blocklisting unsuitable or inappropriate sites. OUTBRAIN COMPETITORS Outbrain is a content discovery platform that partners with websites, known as publishers, and mobile apps to show ads. You see content recommendations, aka ads, at the bottom of news stories and blog posts. This is a popular form of native advertising. Pro's: Great for brand awareness and performance marketing, cost-effective, APIavailable.
WANT B2B SAAS SALES? TRY NATIVE ADVERTISING The top reasons that B2B marketers use native ads are to target and retarget buyers in the sales funnel, extend their reach through trusted channels, and increase the content’s shelf life. Only 2% of marketers planned to use less native advertising in the next 12 months, while 34% planned to use the same amount, and a massive 63%said they
5 WAYS TO IMPROVE PERFORMANCE OF YOUR REVCONTENT ADS To improve the performance of your Revcontent ads, these five steps will help you hone in on your target audience and get them excited about your content. 1. Make your CTA more specific. Crafting the perfect call to action (CTA) is a lot easier said than done. Your CTA should encourage readers of your content to take the nextstep—whether it
BRAX | MANAGE OUTBRAIN & TABOOLA NATIVE ADS CAMPAIGN INPRICINGBLOGTOURABOUTCONTACT USHELP At Brax, manage all of your native ads from a single dashboard. Squeeze more ROI by managing Outbrain, Taboola, Revcontent, Content.ad and Yahoo Gemini all from one interface.PRICING | BRAX
Hiring great media buyers is hard. Try Brax! Give your existing team the power to optimize and scale native ad campaigns faster. No Contract, cancel anytime. ULTIMATE NATIVE ADS STARTER PACK Learn exactly how to get the greatest ROI from Outbrain, Taboola, and Verizon Media Ad Platform. The Ultimate Native Ads Starter Pack includes five info-packed, easy-to-read PDFs written by native ads expert and Brax.io founder Mark Simon: SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. TABOOLA - A COMPREHENSIVE TABOOLA ADS OPTIMIZATION GUIDE This is a guide that focuses on data-driven optimization of Taboola campaigns. Examples are for illustration purposes only. There is a period of “data discovery” that you will go through figuring out what your upper and lower limits on cost before making an adjustment. HOW TO TRACK YOUR VISITORS ACTIVITY WITH HEAT MAPS Build a better webpage with better CTR, visitors tracking and conversion rates with the help of heat maps. Find out what they are and how these can help boost your marketing.TABOOLA VS OUTBRAIN
LANDING PAGES
See best of the common landing page elements, so you can set your next native ad campaign up for success. Plus see an example in action. OUTBRAIN REVIEW: AN ADVERTISER'S PERSPECTIVE I have been advertising since 2005 on Outbrain so I have an inside opinion on them as an ad network from an advertiser's perspective. Today targeting capabilities are better than ever for direct response marketing, awareness, and education. REVCONTENT REVIEW: 5 THINGS ADVERTISERS NEED TO KNOW BRAX | MANAGE OUTBRAIN & TABOOLA NATIVE ADS CAMPAIGN INPRICINGBLOGTOURABOUTCONTACT USHELP At Brax, manage all of your native ads from a single dashboard. Squeeze more ROI by managing Outbrain, Taboola, Revcontent, Content.ad and Yahoo Gemini all from one interface.PRICING | BRAX
Hiring great media buyers is hard. Try Brax! Give your existing team the power to optimize and scale native ad campaigns faster. No Contract, cancel anytime. ULTIMATE NATIVE ADS STARTER PACK Learn exactly how to get the greatest ROI from Outbrain, Taboola, and Verizon Media Ad Platform. The Ultimate Native Ads Starter Pack includes five info-packed, easy-to-read PDFs written by native ads expert and Brax.io founder Mark Simon: SPLIT-TESTING: WHAT TO TEST IN A NATIVE AD However, in reality, these are but two very broad parts. There are several other elements that you may be overlooking, and there’s no telling whether a small change such as the font size will make a difference unless you test it out. TABOOLA - A COMPREHENSIVE TABOOLA ADS OPTIMIZATION GUIDE This is a guide that focuses on data-driven optimization of Taboola campaigns. Examples are for illustration purposes only. There is a period of “data discovery” that you will go through figuring out what your upper and lower limits on cost before making an adjustment. HOW TO TRACK YOUR VISITORS ACTIVITY WITH HEAT MAPS Build a better webpage with better CTR, visitors tracking and conversion rates with the help of heat maps. Find out what they are and how these can help boost your marketing.TABOOLA VS OUTBRAIN
LANDING PAGES
See best of the common landing page elements, so you can set your next native ad campaign up for success. Plus see an example in action. OUTBRAIN REVIEW: AN ADVERTISER'S PERSPECTIVE I have been advertising since 2005 on Outbrain so I have an inside opinion on them as an ad network from an advertiser's perspective. Today targeting capabilities are better than ever for direct response marketing, awareness, and education. REVCONTENT REVIEW: 5 THINGS ADVERTISERS NEED TO KNOWABOUT US | BRAX
Who we are? Brax is a native advertising platform for bulk management, unified reporting and rule-based goal optimization across sources. Brax streamlines content syndication across Yahoo Gemini, Outbrain, Taboola, Revcontent and others.PRICING | BRAX
Hiring great media buyers is hard. Try Brax! Give your existing team the power to optimize and scale native ad campaigns faster. No Contract, cancel anytime.PRODUCT TOUR
Take a tour of Brax, and see how Brax can help to create campaigns for multiple native ad networks to get more ROI out of your campaigns froma single dashboard.
DATA SERVICES
At Brax, we provide cutting-edge data mapping algorithms to ingest, organize, and visualize your revenue so you can focus on scaling yourad spend and ROI.
CONTACT US | BRAX
Contact Brax to see how we can improve your native advertising campaigns. Add time to your day by Managing Outbrain, Taboola, Revcontent, Content.ad and Yahoo Gemini from one dashboard. MANAGED MEDIA BUYING SERVICES Facebook & Google rejecting too many of your ads and offering ZERO customer service.. This is the 2nd most common complaint; constant random ad rejections, denials, and haphazard traffic delivery. Our Expert Buyers work through these issues with high-level ACTUAL person to person relationships with each of the platforms. HOW TO BUILD THE PERFECT TARGETING PERSONA How Many Target Personas Should You Have? A company may need to create more than one buyer persona for several good reasons, nevertheless, do not forget that the whole point of creating a target persona is to narrow down your marketing focus.LANDING PAGES
See best of the common landing page elements, so you can set your next native ad campaign up for success. Plus see an example in action. OUTBRAIN COMPETITORS Want to expand your content promotion beyond Outbrain or Taboola? Looking for alternatives to Facebook and Google? Here is a list ofnative ad networks.
REVCONTENT REVIEW: 5 THINGS ADVERTISERS NEED TO KNOW Because of RevContent’s huge traffic inventory, you can expect traffic to come in within a few minutes. But they offer real-time reporting, so this allows you to see* Tour
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MANAGE ALL YOUR NATIVE ADS FROM A SINGLE DASHBOARD Leading performance focused brands & agencies use Brax to CREATE, OPTIMIZE, AND SCALE THEIR NATIVE ADS — all in one place START MY 15-DAY FREE TRIAL _Launch, manage, and optimize hundreds of campaigns in days instead ofweeks_
INTEGRATIONS
Here’s how BRAX SQUEEZES MORE ROI out of your campaigns TEST CREATIVE ACROSS CAMPAIGNS & NETWORKS LOVE MANUALLY SETTING UP THE SAME AD A MILLION TIMES? YEAH, NEITHER DOWE.
With Brax, you can A/B test creative variations for each piece of content across campaigns and networks. You’ll be able to identify your top-performing best creatives, and easily duplicate them. LOG IN TO ONE DASHBOARD FOR ALL YOUR ACCOUNTS NO MORE “F#$*%, WHAT’S THE PASSWORD AGAIN?” Connect multiple accounts to manage dozens of brands, campaigns, and channels, including Outbrain, Taboola, Yahoo, Revcontent, and Content.ad. Then compare performance across channels. _No wonder agencies love Brax._ EASILY MANAGE TEAM ACCESS & PERMISSIONS ALLOW, REMOVE, AND LIMIT ACCESS WITH JUST A FEW CLICKS Brax’s user permission functions mean you can seamlessly manage multiple users and permission levels. Allow access by role, organization, or campaign. View activity by user so you can see who did what when, and remove access without changing passwords. _If only setting personal boundaries were this easy._ BULK-ADJUST BUDGETS, BIDS, & MORE WITH ALL THIS POWER AT YOUR FINGERTIPS, YOU’RE GONNA FEEL LIKEPROFESSOR X
Imagine being able to update ALL of your campaigns at once. Brax’s Native Power Editor allows you to change any aspect of your campaigns (in a familiar spreadsheet-style editor) for much faster launching andoptimization.
WAIT, BRAX DOES EVEN MORE?YES. YES IT DOES.
OPTIMIZE AUTOMATICALLY BASED ON PERFORMANCE SAVE YOUR TEAM TIME AND TEDIUM WHILE LOWERING YOUR RISK OF FRAUD, OVERSPEND, AND MISSED GOALS Set a few simple rules, and Brax will optimize your ad performance for you. You can adjust around any KPI, from “time on site” to “cost per action” — meaning it’s dead-simple to pause ads with low engagement, reward good placements, exclude bad placements, and muchmore.
MAKE DECISIONS BASED ON TRACKABLE, TRUSTWORTHY DATA STOP WASTING MEDIA SPEND OR FLOUNDERING IN THE DARK Say goodbye to dirty data from human error, and wasted media spend based on faulty assumptions. With Brax, you define your tracking tags once for accurate, consistent data forever. Use macros to dynamically insert campaign name, ad ID, and publisher ID. UNDERSTAND THE REAL ROI OF YOUR NATIVE ADVERTISING IMPORT SALES DATA & ATTRIBUTE REVENUE TO INDIVIDUAL CAMPAIGNS, CONTENT, OR PUBLISHERS Finally compare apples to apples (or Taboola to Yahoo). Brax gives you a better understanding of how native as a whole performs for your company. Import and integrate data from your existing systems, including Google Analytics — and see performance across campaigns, content, and publishers any time you want. BRAX CUSTOMERS YOU'LL RECOGNIZE “Our advertisers get a betterROI using Brax.”
John Lemp
CEO OF REVCONTENT
“We doubled traffic from Outbrain in the first weekusing Brax.”
Josh Savinson
“It’s amazing.”David Buchanan
DAVID BUCHANAN
“I would spend hours in Outbrain, Taboola, now it takes minutes in Brax.”Chris
MOOBLE MEDIA
“Saves me hours of time, Brax is a game changer.”Emmanuel Boros
BOCALISTING
CHOOSE THE SIMLE SUBSCRIPTION THAT FITS YOUR BUSINESS TRANSPARENT PRICING. NO MARKUP OR MANAGEMENT FEES.Business
$500
per month MANAGE $1M SPEND PER YEAR Unlimited Ad AccountsUnlimited Users
Campaign & Ad ManagementDayparting
Unified Reporting
Automatic OptimizationEnterprise Silver
$1,000
per month MANAGE $3M SPEND PER YEAR Unlimited Ad AccountsUnlimited Users
Campaign & Ad ManagementDayparting
Unified Reporting
Automatic OptimizationEnterprise Gold
$1,500
per month MANAGE $6 MILLION SPEND PER YEAR Unlimited Ad AccountsUnlimited Users
Campaign & Ad ManagementDayparting
Unified Reporting
Automatic OptimizationEnterprise Platinum
$2,500
per month MANAGE $12 MILLION SPEND PER YEAR Unlimited Ad AccountsUnlimited Users
Campaign & Ad ManagementDayparting
Unified Reporting
Automatic Optimization START MY 15-DAY FREE TRIAL _Once you try Brax, you’ll never go back _😉* Sitemap
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