BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

THE BIG PHARMACEUTICAL INDUSTRY TRENDS FOR 2021 The pharmaceutical industry had quite the year in 2020, often facing seemingly insurmountable new challenges. Groundbreaking work on Covid-19 vaccines were created under intense public scrutiny all while normal industry research ticked along behind the scenes. THE BIG MEDIA & ENTERTAINMENT INDUSTRY TRENDS FOR 2021 New series, favorite movies, old concerts – you name it, we consumed it in 2020. And it all translated into big business. The global video streaming market size was estimated at USD $50.11 billion in 2020 and is expected to reach USD $59.14 billion in 2021 – considerable growth undoubtedly bolstered by our time spent at home. THE NEW BRANDWATCH HELP CENTER Level-up in the new Learning Zone. The Learning Zone contains everything you need to get to grips with Brandwatch or to expand your knowledge. It’s the perfect place to learn best practices, discover new features, and inspire better analysis. MARKETING: SAVE TIME, MONEY AND RESOURCES ON MARKET Marketing: Save Time, Money and Resources on Market Research. Learn how to save time, money and resource in our free guide to undertaking market research. Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups EXPLORING THE SHOCKING SCALE OF FAKE NEWS AROUND CLIMATE Perhaps the most shocking thing we found out was that the climate change content that got the most engagements in the last year is from a known conspiracy site called Natural News. The article was engaged with 4.2 million times and was shared more than any of the others on our list on Facebook. Note: Engagements are defined as shares on

Twitter

COVID-19: RISE IN REPORTS OF TROUBLE SLEEPING, BAD DREAMS People taking to social platforms to vent their frustrations can be expected, but the volume of social users struggling with bizarre dreams and nightmares indicates that isolation is really beginning to take its toll on mental health. This analysis originally appeared in our daily Covid-19 data bulletin. Get the latest insights straight to

your

INTERNAL MARKETING TACTICS: HOW TO PROMOTE YOUR INSIGHTS Insights are taking over as the most useful weapon in a brand’s knowledge base.. It only makes sense that there is a rise in Insights Centers of Excellence — a hub-and-spoke business model in which consumer insights professionals gather and analyze all sorts of data and deliver it to the right people, at the right time all throughout

their business.

INSIGHTS: THE TOP 100 ECO-INFLUENCERS Insights: The Top 100 Eco-Influencers. Earth Day started 45 years ago, an embryonic stage in the development of the personal computer, an age that would have required ample doses of LSD to imagine the ubiquity of today’s internet chirping with tweets. It was also about the same time that the human species became conscious, at least in FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

THE BIG PHARMACEUTICAL INDUSTRY TRENDS FOR 2021 The pharmaceutical industry had quite the year in 2020, often facing seemingly insurmountable new challenges. Groundbreaking work on Covid-19 vaccines were created under intense public scrutiny all while normal industry research ticked along behind the scenes. THE BIG MEDIA & ENTERTAINMENT INDUSTRY TRENDS FOR 2021 New series, favorite movies, old concerts – you name it, we consumed it in 2020. And it all translated into big business. The global video streaming market size was estimated at USD $50.11 billion in 2020 and is expected to reach USD $59.14 billion in 2021 – considerable growth undoubtedly bolstered by our time spent at home. THE NEW BRANDWATCH HELP CENTER Level-up in the new Learning Zone. The Learning Zone contains everything you need to get to grips with Brandwatch or to expand your knowledge. It’s the perfect place to learn best practices, discover new features, and inspire better analysis. MARKETING: SAVE TIME, MONEY AND RESOURCES ON MARKET Marketing: Save Time, Money and Resources on Market Research. Learn how to save time, money and resource in our free guide to undertaking market research. Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups EXPLORING THE SHOCKING SCALE OF FAKE NEWS AROUND CLIMATE Perhaps the most shocking thing we found out was that the climate change content that got the most engagements in the last year is from a known conspiracy site called Natural News. The article was engaged with 4.2 million times and was shared more than any of the others on our list on Facebook. Note: Engagements are defined as shares on

Twitter

COVID-19: RISE IN REPORTS OF TROUBLE SLEEPING, BAD DREAMS People taking to social platforms to vent their frustrations can be expected, but the volume of social users struggling with bizarre dreams and nightmares indicates that isolation is really beginning to take its toll on mental health. This analysis originally appeared in our daily Covid-19 data bulletin. Get the latest insights straight to

your

INTERNAL MARKETING TACTICS: HOW TO PROMOTE YOUR INSIGHTS Insights are taking over as the most useful weapon in a brand’s knowledge base.. It only makes sense that there is a rise in Insights Centers of Excellence — a hub-and-spoke business model in which consumer insights professionals gather and analyze all sorts of data and deliver it to the right people, at the right time all throughout

their business.

INSIGHTS: THE TOP 100 ECO-INFLUENCERS Insights: The Top 100 Eco-Influencers. Earth Day started 45 years ago, an embryonic stage in the development of the personal computer, an age that would have required ample doses of LSD to imagine the ubiquity of today’s internet chirping with tweets. It was also about the same time that the human species became conscious, at least in FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and BRANDWATCH | ABOUT US Brandwatch helps you to understand the people of the world in ways you didn’t think possible. No matter how fast things change, our technology follows in real-time. We’re the difference between leading the way and getting left behind. THE BIG FASHION INDUSTRY TRENDS FOR 2021 Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and THE BIG RETAIL INDUSTRY TRENDS FOR 2021 What are the biggest retail trends that companies and brands in the retail sector should be on the lookout for in 2021? Here are Brandwatch’s top five Last year we saw how Covid-19 disrupted consumption patterns across the retail sector. As we enter into the THE BIG MEDIA & ENTERTAINMENT INDUSTRY TRENDS FOR 2021 New series, favorite movies, old concerts – you name it, we consumed it in 2020. And it all translated into big business. The global video streaming market size was estimated at USD $50.11 billion in 2020 and is expected to reach USD $59.14 billion in 2021 – considerable growth undoubtedly bolstered by our time spent at home. MAXIMIZING SPEED TO INSIGHT AT YOUR ORGANIZATION Why speed to insight is important How organizations at different maturity levels can approach maximizing speed to insight Practical tips for improving how quickly you can generate and act on insights Fill out the form to get instant access THE BIG PHARMACEUTICAL INDUSTRY TRENDS FOR 2021 The pharmaceutical industry had quite the year in 2020, often facing seemingly insurmountable new challenges. Groundbreaking work on Covid-19 vaccines were created under intense public scrutiny all while normal industry research ticked along behind the scenes. 20 BEST MARKETING CAMPAIGNS OF 2019, RANKED BY DATA Here are the top 20, ranked by how much conversation each campaign drove on social media in a single day. 20. Shawn Mendes teams up with Calvin Klein on #MyCalvins campaign. Shawn Mendes’ partnership with Calvin Klein throughout 2019 managed to hit the full ‘101 times’

list twice.

HOW TO IMPROVE INSIGHTS FLOW ACROSS YOUR ORGANIZATION The importance of effective insights flow How organizations at different maturity levels can approach improving in this area Best practices for distributing insights in your organization Fill out the form to get instant access. “"Knowledge is a currency for every organization of any size – we IS THE INTERNET OVERTAKING TV? THE RISE OF THE SECOND Is the second screen the new first screen? The ever-increasing prevalence of laptops, smartphones and tablets has given rise to a phenomenon called “second screening ”: viewers using Internet-connected devices to access additional content while they watch TV, everything from information about a show to social networking sites. But TV viewers aren’t just supplementing the

traditional TV

THE BEST YOUTUBE MARKETING CAMPAIGNS AND WHY THEY WORK The #MBPhotoPass campaign saw Mercedes-Benz work with several Instagram influencers to promote the inspiring imagery and lifestyle of Mercedes-the Benz brand and GLS SUV, all told through the unique lens of the Instagrammer. Mercedes worked with over 40 different photographers and influencers, but my favorite of the series involves

Loki, a wolf

BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

EXPLORING THE SHOCKING SCALE OF FAKE NEWS AROUND CLIMATE Perhaps the most shocking thing we found out was that the climate change content that got the most engagements in the last year is from a known conspiracy site called Natural News. The article was engaged with 4.2 million times and was shared more than any of the others on our list on Facebook. Note: Engagements are defined as shares on

Twitter

THE BIG PHARMACEUTICAL INDUSTRY TRENDS FOR 2021 The pharmaceutical industry had quite the year in 2020, often facing seemingly insurmountable new challenges. Groundbreaking work on Covid-19 vaccines were created under intense public scrutiny all while normal industry research ticked along behind the scenes. CUSTOMER SERVICE AND MARKETING The customer service and the marketing departments of a company are usually two distinct and very different departments. However, smart businesses are realizing that in this day and age of social media and online reviews that customer service and marketing go hand in hand.. It is very important for organizations to change the policies of old and have marketing and customer service work HOW TO WRITE A BRAND POSITIONING STATEMENT Defining the exact space in which you operate helps focus your direction. 2. The target audience. You might have more than one, but focusing on your main target group gives a clearer message. It can be a good idea to work out who your most valuable customers are before deciding on this. 3. The benefit FAKE NEWS EXAMPLES: HOW THEY'RE CREATED AND SHARED Fake news isn’t always obviously fake. In fact, the most successful fake news will always look pretty plausible. It’s fake news week on the Brandwatch blog, and I wanted to pick out a few examples of fake news to see if I could track how it was shared using network analysis. 2020 : LES TENDANCES CONSOMMATEURS POUR LE …TRANSLATE THIS PAGE Les données Brandwatch révèlent certaines des plus grandes tendances consommateurs pour le secteur du divertissement en 2020. Découvrez ce que nous apprennent 8 000 répondants à un sondage et des milliers de publications social media. COMPETITIVE BENCHMARKING: WHAT IT IS AND HOW TO DO IT Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics. This is used to measure the performance of a company and compare it to others over time. This will often include looking at the practice behind these metrics as well. This means companies can look to define BOOLEAN QUERY WRITING: EVERYTHING YOU NEED TO KNOW Boolean query writing: Say hello to the “catch all” brand query. This is probably the most important query to learn how to write, and if you only need to know one query type, this is the one. The purpose of the catch all brand query is to catch any mention of your brand (or competitors) across all sources. In order to construct the catch BRANDWATCHTRANSLATE THIS PAGE Aprovecha los insights fiables de Brandwatch, la plataforma número uno en digital consumer intelligence. Cada día, los consumidores de todo el mundo hablan de tus productos, de tu marca y de tu competencia. Sé el primero en identificar nuevas tendencias y tomar decisiones más inteligentes. BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

EXPLORING THE SHOCKING SCALE OF FAKE NEWS AROUND CLIMATE Perhaps the most shocking thing we found out was that the climate change content that got the most engagements in the last year is from a known conspiracy site called Natural News. The article was engaged with 4.2 million times and was shared more than any of the others on our list on Facebook. Note: Engagements are defined as shares on

Twitter

THE BIG PHARMACEUTICAL INDUSTRY TRENDS FOR 2021 The pharmaceutical industry had quite the year in 2020, often facing seemingly insurmountable new challenges. Groundbreaking work on Covid-19 vaccines were created under intense public scrutiny all while normal industry research ticked along behind the scenes. CUSTOMER SERVICE AND MARKETING The customer service and the marketing departments of a company are usually two distinct and very different departments. However, smart businesses are realizing that in this day and age of social media and online reviews that customer service and marketing go hand in hand.. It is very important for organizations to change the policies of old and have marketing and customer service work HOW TO WRITE A BRAND POSITIONING STATEMENT Defining the exact space in which you operate helps focus your direction. 2. The target audience. You might have more than one, but focusing on your main target group gives a clearer message. It can be a good idea to work out who your most valuable customers are before deciding on this. 3. The benefit FAKE NEWS EXAMPLES: HOW THEY'RE CREATED AND SHARED Fake news isn’t always obviously fake. In fact, the most successful fake news will always look pretty plausible. It’s fake news week on the Brandwatch blog, and I wanted to pick out a few examples of fake news to see if I could track how it was shared using network analysis. 2020 : LES TENDANCES CONSOMMATEURS POUR LE …TRANSLATE THIS PAGE Les données Brandwatch révèlent certaines des plus grandes tendances consommateurs pour le secteur du divertissement en 2020. Découvrez ce que nous apprennent 8 000 répondants à un sondage et des milliers de publications social media. COMPETITIVE BENCHMARKING: WHAT IT IS AND HOW TO DO IT Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics. This is used to measure the performance of a company and compare it to others over time. This will often include looking at the practice behind these metrics as well. This means companies can look to define BOOLEAN QUERY WRITING: EVERYTHING YOU NEED TO KNOW Boolean query writing: Say hello to the “catch all” brand query. This is probably the most important query to learn how to write, and if you only need to know one query type, this is the one. The purpose of the catch all brand query is to catch any mention of your brand (or competitors) across all sources. In order to construct the catch BRANDWATCHTRANSLATE THIS PAGE Aprovecha los insights fiables de Brandwatch, la plataforma número uno en digital consumer intelligence. Cada día, los consumidores de todo el mundo hablan de tus productos, de tu marca y de tu competencia. Sé el primero en identificar nuevas tendencias y tomar decisiones más inteligentes. THE BIG FASHION INDUSTRY TRENDS FOR 2021 Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and CONTACT US | BRANDWATCH Speak to our sales team. United States +1 (646) 350-2777. United Kingdom +44 (0) 1273 448 800. Germany +49 (0) 3057 702 5620. France +33 1828 84836. Spain +34 919 490 120. Latin America +1 (347) 603-1006. Asia-Pacific +65 3163 9203. AUDIENCES | BRANDWATCH Find the people that matter. Boost your social ROI by targeting the right people with pinpoint precision. Whoever you’re looking for, Audiences makes it simple to find groups of people based on what matters to you – their demographics, passions, professions, where they’re based, and CRISIS RESPONSE & REAL-TIME DATA With real-time signals and alerts, never miss a critical mention and ensure you have the tools to steer your teams through these make-or-break moments. INTERVIEW: BT’S ADAM MILLS ON TAKING THE DIGITAL CONSUMER Adam Mills, Brand Planning & Strategy Insight Manager at BT shares how the DCI Assessment has helped him plan for the future This week Brandwatch is launching the Digital Consumer Intelligence (DCI) Assessment. It’s a tool that can help organizations understand the areas they can improve on in BOOLEAN QUERY WRITING: EVERYTHING YOU NEED TO KNOW Boolean query writing: Say hello to the “catch all” brand query. This is probably the most important query to learn how to write, and if you only need to know one query type, this is the one. The purpose of the catch all brand query is to catch any mention of your brand (or competitors) across all sources. In order to construct the catch THE BEST YOUTUBE MARKETING CAMPAIGNS AND WHY THEY WORK The #MBPhotoPass campaign saw Mercedes-Benz work with several Instagram influencers to promote the inspiring imagery and lifestyle of Mercedes-the Benz brand and GLS SUV, all told through the unique lens of the Instagrammer. Mercedes worked with over 40 different photographers and influencers, but my favorite of the series involves

Loki, a wolf

HOW TO WRITE A BRAND POSITIONING STATEMENT What is a brand positioning statement? We’ve talked a lot on this blog about the importance of understanding your customers.Uncovering consumer insights gives you a competitive edge by allowing you to meet the needs of your customers, and better communicate that in your

marketing.

29 FREE WRITING TOOLS AND RESOURCES TO IMPROVE YOUR Hemingway editor. The Hemingway editor allows you to paste your content into the tool and it will analyze it sentence by sentence. The point is to make your writing bold and clear. It’s like a spellchecker, but for your style. It makes sure that your reader will

focus

HOW TO INCREASE SOCIAL MEDIA ENGAGEMENT IN 8 SIMPLE STEPS Each site has different picture sizes, and several guides on picture dimensions will ensure you get this simple point right. In addition to visual content, there are other tactics that are often quoted to increase engagement on social media: Ask questions. Run a poll. Run a

competition.

BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

EXPLORING THE SHOCKING SCALE OF FAKE NEWS AROUND CLIMATE Perhaps the most shocking thing we found out was that the climate change content that got the most engagements in the last year is from a known conspiracy site called Natural News. The article was engaged with 4.2 million times and was shared more than any of the others on our list on Facebook. Note: Engagements are defined as shares on

Twitter

THE NEW BRANDWATCH HELP CENTER Level-up in the new Learning Zone. The Learning Zone contains everything you need to get to grips with Brandwatch or to expand your knowledge. It’s the perfect place to learn best practices, discover new features, and inspire better analysis. THE BIG MEDIA & ENTERTAINMENT INDUSTRY TRENDS FOR 2021 New series, favorite movies, old concerts – you name it, we consumed it in 2020. And it all translated into big business. The global video streaming market size was estimated at USD $50.11 billion in 2020 and is expected to reach USD $59.14 billion in 2021 – considerable growth undoubtedly bolstered by our time spent at home. CONSUMER TRENDS IN THE RETAIL INDUSTRY The Social Outlook. This global research revealed key consumer trends in the retail industry. Vocal customers, especially unhappy customers, are shaping conversations around brands and by aggregating that conversation we can pull out key themes. Case in point: The below word cloud is constructed of millions of retail conversations and reveals MARKETING: SAVE TIME, MONEY AND RESOURCES ON MARKET Marketing: Save Time, Money and Resources on Market Research. Learn how to save time, money and resource in our free guide to undertaking market research. Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups FAKE NEWS EXAMPLES: HOW THEY'RE CREATED AND SHARED Fake news isn’t always obviously fake. In fact, the most successful fake news will always look pretty plausible. It’s fake news week on the Brandwatch blog, and I wanted to pick out a few examples of fake news to see if I could track how it was shared using network analysis. FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and WOMEN DO MORE CHORES THAN MEN ACCORDING TO TWITTER It was important for us not only analyze the gender divide for these chores, but also how people felt about the often boring tasks. The overall division of labor between the sexes, if we’re looking at who’s tweeting about their chores, was 61% female and 39% male. BRANDWATCHTRANSLATE THIS PAGE Aprovecha los insights fiables de Brandwatch, la plataforma número uno en digital consumer intelligence. Cada día, los consumidores de todo el mundo hablan de tus productos, de tu marca y de tu competencia. Sé el primero en identificar nuevas tendencias y tomar decisiones más inteligentes. BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

EXPLORING THE SHOCKING SCALE OF FAKE NEWS AROUND CLIMATE Perhaps the most shocking thing we found out was that the climate change content that got the most engagements in the last year is from a known conspiracy site called Natural News. The article was engaged with 4.2 million times and was shared more than any of the others on our list on Facebook. Note: Engagements are defined as shares on

Twitter

THE NEW BRANDWATCH HELP CENTER Level-up in the new Learning Zone. The Learning Zone contains everything you need to get to grips with Brandwatch or to expand your knowledge. It’s the perfect place to learn best practices, discover new features, and inspire better analysis. THE BIG MEDIA & ENTERTAINMENT INDUSTRY TRENDS FOR 2021 New series, favorite movies, old concerts – you name it, we consumed it in 2020. And it all translated into big business. The global video streaming market size was estimated at USD $50.11 billion in 2020 and is expected to reach USD $59.14 billion in 2021 – considerable growth undoubtedly bolstered by our time spent at home. CONSUMER TRENDS IN THE RETAIL INDUSTRY The Social Outlook. This global research revealed key consumer trends in the retail industry. Vocal customers, especially unhappy customers, are shaping conversations around brands and by aggregating that conversation we can pull out key themes. Case in point: The below word cloud is constructed of millions of retail conversations and reveals MARKETING: SAVE TIME, MONEY AND RESOURCES ON MARKET Marketing: Save Time, Money and Resources on Market Research. Learn how to save time, money and resource in our free guide to undertaking market research. Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups FAKE NEWS EXAMPLES: HOW THEY'RE CREATED AND SHARED Fake news isn’t always obviously fake. In fact, the most successful fake news will always look pretty plausible. It’s fake news week on the Brandwatch blog, and I wanted to pick out a few examples of fake news to see if I could track how it was shared using network analysis. FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and WOMEN DO MORE CHORES THAN MEN ACCORDING TO TWITTER It was important for us not only analyze the gender divide for these chores, but also how people felt about the often boring tasks. The overall division of labor between the sexes, if we’re looking at who’s tweeting about their chores, was 61% female and 39% male. BRANDWATCHTRANSLATE THIS PAGE Aprovecha los insights fiables de Brandwatch, la plataforma número uno en digital consumer intelligence. Cada día, los consumidores de todo el mundo hablan de tus productos, de tu marca y de tu competencia. Sé el primero en identificar nuevas tendencias y tomar decisiones más inteligentes. BRANDWATCH | ABOUT US Brandwatch helps you to understand the people of the world in ways you didn’t think possible. No matter how fast things change, our technology follows in real-time. We’re the difference between leading the way and getting left behind. THE NEW BRANDWATCH HELP CENTER Level-up in the new Learning Zone. The Learning Zone contains everything you need to get to grips with Brandwatch or to expand your knowledge. It’s the perfect place to learn best practices, discover new features, and inspire better analysis. THE BIG CONSUMER FINANCIAL TRENDS FOR 2021 Trend #6: Effects of Covid-19 will continue to drive financial decisions. It’s no secret that Covid-19 will have a knock-on effect for years to come. In 2021 many people will still be dealing with the financial trouble they were placed in as a result of the pandemic. This will be felt across the economy as people spend less freely. THE BIG CPG INDUSTRY TRENDS FOR 2021 Trend #4: Considering the five senses for consumers. In our 2021 Customer Experience Report, we found negative conversations relating to the taste of food and beverage brands in the CPG sector. Thousands of people compared products and talked about disliking the taste of big brand options. For non-perishables in the CPG sector, we found COVID-19: RISE IN REPORTS OF TROUBLE SLEEPING, BAD DREAMS Using our Consumer Research platform we investigated how people have been sleeping during the pandemic. Spoiler alert: not well. #CantSleep. A few weeks ago, we covered the rise of #CantSleep in one of our daily data bulletins.. When we looked at the conversation drivers behind this trend, we found that Covid-19 was having a big

impact.

EVENT MARKETING: HOW TO SUCCESSFULLY PROMOTE AN EVENT Omnichannel event marketing. Once your goals and measurement tools are in place, it’s time to kick off your event marketing plan. The best way to do this is with a multi-faceted approach. This means promoting the event using various marketing disciplines: Email Marketing: Develop your communications plan for emails well in advance. 8 WAYS TO IMPROVE YOUR POST-PURCHASE CUSTOMER EXPERIENCE So here are 8 ways you can improve your post-purchase customer experience right now: 1. Show you care. Show your customer that you value their custom. It only takes a simple ‘thank you’ but these two words can really make an impact on your customer’s post-purchase experience and help build a longer term relationship. 2. HOW TO DISCOVER HIDDEN INSIGHTS IN THE NEW ‘PER CAPITA Identifying Consumer Trends. The new per capita map can also help discover where consumer trends are strongest or to inform decisions about regional consumer appetite for different things. For example, let’s imagine we are hoping to launch a new product – a peanut butter flavored milkshake drink (well it sounded good to me!). WOMEN DO MORE CHORES THAN MEN ACCORDING TO TWITTER It was important for us not only analyze the gender divide for these chores, but also how people felt about the often boring tasks. The overall division of labor between the sexes, if we’re looking at who’s tweeting about their chores, was 61% female and 39% male. 6 ISSUES TRADITIONAL BANKS NEED TO GET ON TOP OF FAST Here are the most prominent issues we found in the data. 1. Fees. Getting charged for things that people didn’t want to be charged for was highest on the list. Unexpected fees were prominent, as were foreign transaction fees. That said, lots of the mentions were simply questions about fees. Making sure customers are clear about fees and BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

BRANDWATCH | ABOUT US Brandwatch helps you to understand the people of the world in ways you didn’t think possible. No matter how fast things change, our technology follows in real-time. We’re the difference between leading the way and getting left behind. 2020: CONSUMER TRENDS FOR THE AUTO INDUSTRY Brandwatch data reveals some of the biggest consumer trends for the auto industry as we head into 2020. Discover what can be learned from 8,000 global survey responses and thousands of social posts. 2020 will be a big year for the auto industry, not least because of increasing anxiety around climate change and the disruption Brexit could cause. FAKE NEWS EXAMPLES: HOW THEY'RE CREATED AND SHARED Fake news isn’t always obviously fake. In fact, the most successful fake news will always look pretty plausible. It’s fake news week on the Brandwatch blog, and I wanted to pick out a few examples of fake news to see if I could track how it was shared using network analysis. THE 2020 SOCIAL MEDIA IMAGE SIZES GUIDE Facebook social image sizes. Facebook is the world’s biggest social media platform. That’s a lot of eyes that might be seeing your content. So the potential is huge here, especially with algorithm changes that favor engagement and sharing. 10 MIND-BLOWING BTS FACTS AND STATISTICS Here are 10 amazing stats and facts about BTS. 10. BTS were one of two artists to sell half a million copies of an album in the US. According to Nielsen Music’s annual report, only two albums racked up at least 500,000 sales in 2020, and they were Taylor Swift’s Folklore and BTS’s Map of the Soul: 7. Map of the Soul: 7 sold 674k copies. MARKETING: SAVE TIME, MONEY AND RESOURCES ON MARKET Marketing: Save Time, Money and Resources on Market Research. Learn how to save time, money and resource in our free guide to undertaking market research. Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups THE 20 MOST LIKED PICTURES ON INSTAGRAM This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing. The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down. 8 WAYS TO IMPROVE YOUR POST-PURCHASE CUSTOMER EXPERIENCE So here are 8 ways you can improve your post-purchase customer experience right now: 1. Show you care. Show your customer that you value their custom. It only takes a simple ‘thank you’ but these two words can really make an impact on your customer’s post-purchase experience and help build a longer term relationship. 2. FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

BRANDWATCH | ABOUT US Brandwatch helps you to understand the people of the world in ways you didn’t think possible. No matter how fast things change, our technology follows in real-time. We’re the difference between leading the way and getting left behind. 2020: CONSUMER TRENDS FOR THE AUTO INDUSTRY Brandwatch data reveals some of the biggest consumer trends for the auto industry as we head into 2020. Discover what can be learned from 8,000 global survey responses and thousands of social posts. 2020 will be a big year for the auto industry, not least because of increasing anxiety around climate change and the disruption Brexit could cause. FAKE NEWS EXAMPLES: HOW THEY'RE CREATED AND SHARED Fake news isn’t always obviously fake. In fact, the most successful fake news will always look pretty plausible. It’s fake news week on the Brandwatch blog, and I wanted to pick out a few examples of fake news to see if I could track how it was shared using network analysis. THE 2020 SOCIAL MEDIA IMAGE SIZES GUIDE Facebook social image sizes. Facebook is the world’s biggest social media platform. That’s a lot of eyes that might be seeing your content. So the potential is huge here, especially with algorithm changes that favor engagement and sharing. 10 MIND-BLOWING BTS FACTS AND STATISTICS Here are 10 amazing stats and facts about BTS. 10. BTS were one of two artists to sell half a million copies of an album in the US. According to Nielsen Music’s annual report, only two albums racked up at least 500,000 sales in 2020, and they were Taylor Swift’s Folklore and BTS’s Map of the Soul: 7. Map of the Soul: 7 sold 674k copies. MARKETING: SAVE TIME, MONEY AND RESOURCES ON MARKET Marketing: Save Time, Money and Resources on Market Research. Learn how to save time, money and resource in our free guide to undertaking market research. Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups THE 20 MOST LIKED PICTURES ON INSTAGRAM This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing. The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down. 8 WAYS TO IMPROVE YOUR POST-PURCHASE CUSTOMER EXPERIENCE So here are 8 ways you can improve your post-purchase customer experience right now: 1. Show you care. Show your customer that you value their custom. It only takes a simple ‘thank you’ but these two words can really make an impact on your customer’s post-purchase experience and help build a longer term relationship. 2. FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and 126 AMAZING SOCIAL MEDIA STATISTICS AND FACTS The internet has 4.54 billion users. There are 3.725 billion active social media users. On average, people have 7.6 social media accounts. The average daily time spent on social is 142 minutes a day. 91% of retail brands use 2 or more social media channels. 81% of all small and medium businesses use some kind of social platform. 10 MIND-BLOWING BTS FACTS AND STATISTICS Here are 10 amazing stats and facts about BTS. 10. BTS were one of two artists to sell half a million copies of an album in the US. According to Nielsen Music’s annual report, only two albums racked up at least 500,000 sales in 2020, and they were Taylor Swift’s Folklore and BTS’s Map of the Soul: 7. Map of the Soul: 7 sold 674k copies. 8 WAYS TO IMPROVE YOUR POST-PURCHASE CUSTOMER EXPERIENCE So here are 8 ways you can improve your post-purchase customer experience right now: 1. Show you care. Show your customer that you value their custom. It only takes a simple ‘thank you’ but these two words can really make an impact on your customer’s post-purchase experience and help build a longer term relationship. 2. THE 20 MOST-LIKED VIDEOS ON YOUTUBE 14. “Make This Video The Most Liked On Youtube” by MrBeast (17.7m likes) Not content with having some of the most-retweeted tweets of all time, YouTuber MrBeast also makes it onto this list.This is the only non-music video in the top 20.. The video itself takes inspiration from the most-liked Instagram post, 49 SOCIAL MEDIA MARKETING TOOLS AND RESOURCES Social Media Marketing Tools. TweetDeck – A scheduling tool is a must for any social media marketer. Ensuring you don’t go silent on weekends, that you can cover all time zones, and generally making the planning and structure of your day easier. BuzzSumo – Discover the most shared content around a particular topic or from a particular

site.

HOW TO WRITE A BRAND POSITIONING STATEMENT What is a brand positioning statement? We’ve talked a lot on this blog about the importance of understanding your customers.Uncovering consumer insights gives you a competitive edge by allowing you to meet the needs of your customers, and better communicate that in your

marketing.

IS THE INTERNET OVERTAKING TV? THE RISE OF THE SECOND Is the second screen the new first screen? The ever-increasing prevalence of laptops, smartphones and tablets has given rise to a phenomenon called “second screening ”: viewers using Internet-connected devices to access additional content while they watch TV, everything from information about a show to social networking sites. But TV viewers aren’t just supplementing the

traditional TV

FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and HOW TO DEFINE AND MEASURE PAID, OWNED AND EARNED MEDIA The social media aspect of earned media brings the customer voice into your marketing strategy, and highlights the importance of increasing social media engagement.. Earned media is valuable as it tends to be more trusted and credible.The potential for increased organic reach on social is why brand advocates and influencers have become such an important part of the marketing mix. DINOSAURS NEVER EXISTED? A good bulk of the conversation is religiously motivated. Many people cite Christianity as a reason they don’t think dinosaurs existed, as well as for doubting evolution. Meanwhile, others think that (like dragons), dinosaurs are mythological creatures. People frequently draw comparisons between the BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

BRANDWATCH | ABOUT US Brandwatch helps you to understand the people of the world in ways you didn’t think possible. No matter how fast things change, our technology follows in real-time. We’re the difference between leading the way and getting left behind. 2020: CONSUMER TRENDS FOR THE AUTO INDUSTRY Brandwatch data reveals some of the biggest consumer trends for the auto industry as we head into 2020. Discover what can be learned from 8,000 global survey responses and thousands of social posts. 2020 will be a big year for the auto industry, not least because of increasing anxiety around climate change and the disruption Brexit could cause. FAKE NEWS EXAMPLES: HOW THEY'RE CREATED AND SHARED Fake news isn’t always obviously fake. In fact, the most successful fake news will always look pretty plausible. It’s fake news week on the Brandwatch blog, and I wanted to pick out a few examples of fake news to see if I could track how it was shared using network analysis. THE 2020 SOCIAL MEDIA IMAGE SIZES GUIDE Facebook social image sizes. Facebook is the world’s biggest social media platform. That’s a lot of eyes that might be seeing your content. So the potential is huge here, especially with algorithm changes that favor engagement and sharing. 10 MIND-BLOWING BTS FACTS AND STATISTICS Here are 10 amazing stats and facts about BTS. 10. BTS were one of two artists to sell half a million copies of an album in the US. According to Nielsen Music’s annual report, only two albums racked up at least 500,000 sales in 2020, and they were Taylor Swift’s Folklore and BTS’s Map of the Soul: 7. Map of the Soul: 7 sold 674k copies. MARKETING: SAVE TIME, MONEY AND RESOURCES ON MARKET Marketing: Save Time, Money and Resources on Market Research. Learn how to save time, money and resource in our free guide to undertaking market research. Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups THE 20 MOST LIKED PICTURES ON INSTAGRAM This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing. The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down. 8 WAYS TO IMPROVE YOUR POST-PURCHASE CUSTOMER EXPERIENCE So here are 8 ways you can improve your post-purchase customer experience right now: 1. Show you care. Show your customer that you value their custom. It only takes a simple ‘thank you’ but these two words can really make an impact on your customer’s post-purchase experience and help build a longer term relationship. 2. FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and BRANDWATCHLOGINPLATFORMUSE CASESINDUSTRIESROLESCRISIS MANAGEMENT

PROTECT YOUR BRAND

Harness reliable insights for your business with Brandwatch, the #1 digital consumer intelligence platform. Every day, thousands across the globe talk about your products, your brand, and your competitors. Discover every new trend before anyone else and make smarter

decisions.

BRANDWATCH | ABOUT US Brandwatch helps you to understand the people of the world in ways you didn’t think possible. No matter how fast things change, our technology follows in real-time. We’re the difference between leading the way and getting left behind. 2020: CONSUMER TRENDS FOR THE AUTO INDUSTRY Brandwatch data reveals some of the biggest consumer trends for the auto industry as we head into 2020. Discover what can be learned from 8,000 global survey responses and thousands of social posts. 2020 will be a big year for the auto industry, not least because of increasing anxiety around climate change and the disruption Brexit could cause. FAKE NEWS EXAMPLES: HOW THEY'RE CREATED AND SHARED Fake news isn’t always obviously fake. In fact, the most successful fake news will always look pretty plausible. It’s fake news week on the Brandwatch blog, and I wanted to pick out a few examples of fake news to see if I could track how it was shared using network analysis. THE 2020 SOCIAL MEDIA IMAGE SIZES GUIDE Facebook social image sizes. Facebook is the world’s biggest social media platform. That’s a lot of eyes that might be seeing your content. So the potential is huge here, especially with algorithm changes that favor engagement and sharing. 10 MIND-BLOWING BTS FACTS AND STATISTICS Here are 10 amazing stats and facts about BTS. 10. BTS were one of two artists to sell half a million copies of an album in the US. According to Nielsen Music’s annual report, only two albums racked up at least 500,000 sales in 2020, and they were Taylor Swift’s Folklore and BTS’s Map of the Soul: 7. Map of the Soul: 7 sold 674k copies. MARKETING: SAVE TIME, MONEY AND RESOURCES ON MARKET Marketing: Save Time, Money and Resources on Market Research. Learn how to save time, money and resource in our free guide to undertaking market research. Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups THE 20 MOST LIKED PICTURES ON INSTAGRAM This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing. The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down. 8 WAYS TO IMPROVE YOUR POST-PURCHASE CUSTOMER EXPERIENCE So here are 8 ways you can improve your post-purchase customer experience right now: 1. Show you care. Show your customer that you value their custom. It only takes a simple ‘thank you’ but these two words can really make an impact on your customer’s post-purchase experience and help build a longer term relationship. 2. FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and 126 AMAZING SOCIAL MEDIA STATISTICS AND FACTS The internet has 4.54 billion users. There are 3.725 billion active social media users. On average, people have 7.6 social media accounts. The average daily time spent on social is 142 minutes a day. 91% of retail brands use 2 or more social media channels. 81% of all small and medium businesses use some kind of social platform. 10 MIND-BLOWING BTS FACTS AND STATISTICS Here are 10 amazing stats and facts about BTS. 10. BTS were one of two artists to sell half a million copies of an album in the US. According to Nielsen Music’s annual report, only two albums racked up at least 500,000 sales in 2020, and they were Taylor Swift’s Folklore and BTS’s Map of the Soul: 7. Map of the Soul: 7 sold 674k copies. 8 WAYS TO IMPROVE YOUR POST-PURCHASE CUSTOMER EXPERIENCE So here are 8 ways you can improve your post-purchase customer experience right now: 1. Show you care. Show your customer that you value their custom. It only takes a simple ‘thank you’ but these two words can really make an impact on your customer’s post-purchase experience and help build a longer term relationship. 2. THE 20 MOST-LIKED VIDEOS ON YOUTUBE 14. “Make This Video The Most Liked On Youtube” by MrBeast (17.7m likes) Not content with having some of the most-retweeted tweets of all time, YouTuber MrBeast also makes it onto this list.This is the only non-music video in the top 20.. The video itself takes inspiration from the most-liked Instagram post, 49 SOCIAL MEDIA MARKETING TOOLS AND RESOURCES Social Media Marketing Tools. TweetDeck – A scheduling tool is a must for any social media marketer. Ensuring you don’t go silent on weekends, that you can cover all time zones, and generally making the planning and structure of your day easier. BuzzSumo – Discover the most shared content around a particular topic or from a particular

site.

HOW TO WRITE A BRAND POSITIONING STATEMENT What is a brand positioning statement? We’ve talked a lot on this blog about the importance of understanding your customers.Uncovering consumer insights gives you a competitive edge by allowing you to meet the needs of your customers, and better communicate that in your

marketing.

IS THE INTERNET OVERTAKING TV? THE RISE OF THE SECOND Is the second screen the new first screen? The ever-increasing prevalence of laptops, smartphones and tablets has given rise to a phenomenon called “second screening ”: viewers using Internet-connected devices to access additional content while they watch TV, everything from information about a show to social networking sites. But TV viewers aren’t just supplementing the

traditional TV

FIVE TIMES CUSTOMERS ASKED FOR CHANGE AND BRANDS ACTUALLY Five Times Customers Asked For Change and Brands Actually Delivered it. As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands that have listened to their customers and delivered the change they asked for. Consumers want brands to listen to them, understand their concerns and HOW TO DEFINE AND MEASURE PAID, OWNED AND EARNED MEDIA The social media aspect of earned media brings the customer voice into your marketing strategy, and highlights the importance of increasing social media engagement.. Earned media is valuable as it tends to be more trusted and credible.The potential for increased organic reach on social is why brand advocates and influencers have become such an important part of the marketing mix. DINOSAURS NEVER EXISTED? A good bulk of the conversation is religiously motivated. Many people cite Christianity as a reason they don’t think dinosaurs existed, as well as for doubting evolution. Meanwhile, others think that (like dragons), dinosaurs are mythological creatures. People frequently draw comparisons between the LIVE WEBINAR: THE CURIOUS CASE OF CULTURAL CONSUMPTION - MARCH 18TH 2020 11:00 EDT / 15:00 GMT Explore the unwritten rules about culture and why it should be the backbone of how we approach marketing in today’s hyper-connected world Instant Registration

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