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BRAND QUARTERLY
Brand Quarterly
WWW.BRANDQUARTERLY.COM www.brandquarterly.com YOUR BRAND MAKES ALL THE DIFFERENCE Ryan T. Sauers. Ryan is President/CMO of Sauers Consulting Strategies. The firm consults with the front end of organizations across North America in sales growth, brand positioning, organizational strategy, and strategic marketing (focus on social media). WWW.BRANDQUARTERLY.COM What is lacking is an understanding of the capabilities and limitations of translations, as well as ad agencies, and how to integrate the processes to maximize value, velocity, and quality of message. There are three key steps to optimize the process: Understanding what you can expect from each participant (translations team, agency, internal HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. WWW.BRANDQUARTERLY.COM The world’s most creative companies were the ones that paid agencies to make consumers laugh, cry, and buy. Today, with technology on the rise and TV commercials on the decline, the word “creativity” has evolved into a completely . Brand Development Leadership. Think Twice Before Hiring Your Leaders: Their Values Dictate Your Brand. MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center.ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions. WWW.BRANDQUARTERLY.COM Written Communication. Contact center analysts predict that there will soon be more customer interactions happening on digital channels than by phone. The commonBRAND QUARTERLY
Brand Quarterly
WWW.BRANDQUARTERLY.COM www.brandquarterly.com YOUR BRAND MAKES ALL THE DIFFERENCE Ryan T. Sauers. Ryan is President/CMO of Sauers Consulting Strategies. The firm consults with the front end of organizations across North America in sales growth, brand positioning, organizational strategy, and strategic marketing (focus on social media). WWW.BRANDQUARTERLY.COM What is lacking is an understanding of the capabilities and limitations of translations, as well as ad agencies, and how to integrate the processes to maximize value, velocity, and quality of message. There are three key steps to optimize the process: Understanding what you can expect from each participant (translations team, agency, internal HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. WWW.BRANDQUARTERLY.COM The world’s most creative companies were the ones that paid agencies to make consumers laugh, cry, and buy. Today, with technology on the rise and TV commercials on the decline, the word “creativity” has evolved into a completely . Brand Development Leadership. Think Twice Before Hiring Your Leaders: Their Values Dictate Your Brand. MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center.ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions. HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
WWW.BRANDQUARTERLY.COM www.brandquarterly.com WHEREVER, WHENEVER: DEVELOPING A 360° BRAND IDENTITY Wherever, Whenever: Developing A 360° Brand Identity. As a new dad, I’ve learned very quickly that any sense of control you have is most likely an illusion. You may plan, organise and prep well, but then – life happens. The same is true when you’re maintaining a brand identity – employees happen; customers happen; distribution channels HOW TO MASTER OMNICHANNEL BRAND EXPERIENCE Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of quick-scrolling multi-screen users, Out Of Home placements around every corner, revolutions in print technology and ever blossoming new adtech opportunities, there are innumerable ways for brands REACH IS MUCH MORE THAN AN IMPRESSION Matt Gentile. Matt Gentile is the Managing Director of digital marketing consultancy, IMG Digital Group. Former Global Director of Social Media for the CENTURY 21® brand, Matt currently consults with a wide range of businesses from Fortune 500 companies to emerging brands about their digital marketing strategies. STRONG BRANDS ARE BUILT FROM WITHIN On numerous occasions, I’ve been asked what makes a strong brand. An immediate response is the company’s founders. Without a visionary founding, an organisation is soulless. The essence of the organisation is thus built around the vision and mission of its founders when the organisation is established. It is also important for me to mention MASTERING THE FOREVER TRANSACTION Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, and author of The Membership Economy, an Amazon #1 Hot New Release in 6 categories.Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, consultant at Booz Allen & Hamilton, and a Silicon Valleyproduct marketer.
THE NEW POWER STRUGGLE: BRANDS AND THEIR CUSTOMERS, WHO Seventy-three percent of successful marketers believe adopting a customer journey strategy has positively impacted overall customer engagement. But top marketers know that identifying the customer journey is an ongoing process requiring context, personalization, and high-value insights, which can’t be a one-time exercise. Source:Salesforce
WHAT WOULD YOU DO IF NO ONE WOULD EVER KNOW? DISASTER Texas rivers had barely begun to rise when almost 800 WalMart trucks loaded with emergency supplies hit the highway. Brewing giants Anheuser-Busch and Miller-Coors suspended regular operations in key facilities to begin canning fresh water instead. Home Depot mobilized its standing army of Team Depot volunteers to deliver materials and manpower for recovery efforts. These THE CHANGING PLAYING FIELD OF INGREDIENT BRANDING The key to building a successful ingredient brand is recognition. It isn’t very useful if no one has heard of it, or isn’t familiar with what should be its’ well-entrenched positioning. Lately there have been some major shifts in how the makers of ingredient WWW.BRANDQUARTERLY.COM Written Communication. Contact center analysts predict that there will soon be more customer interactions happening on digital channels than by phone. The common thread among online chat, email, text, and social media is the written word. Agents must be able to effectively communicate in writing with customers to provide a quality customerBRAND QUARTERLY
Brand Quarterly
BE HEARD, BE SEEN
When we engage in discussions or group meetings, there usually are several people who like to observe and listen. Pushing their seat back, as to take in the full view from afar. Becoming a spectator as opposed to a participant. In the end, leaving the participants to wonder and guess at what spectators of a HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
HOW TO MASTER OMNICHANNEL BRAND EXPERIENCE Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of quick-scrolling multi-screen users, Out Of Home placements around every corner, revolutions in print technology and ever blossoming new adtech opportunities, there are innumerable ways for brands REACH IS MUCH MORE THAN AN IMPRESSION Matt Gentile. Matt Gentile is the Managing Director of digital marketing consultancy, IMG Digital Group. Former Global Director of Social Media for the CENTURY 21® brand, Matt currently consults with a wide range of businesses from Fortune 500 companies to emerging brands about their digital marketing strategies. WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. MASTERING THE FOREVER TRANSACTION Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, and author of The Membership Economy, an Amazon #1 Hot New Release in 6 categories.Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, consultant at Booz Allen & Hamilton, and a Silicon Valleyproduct marketer.
MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center.ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions. WWW.BRANDQUARTERLY.COM Written Communication. Contact center analysts predict that there will soon be more customer interactions happening on digital channels than by phone. The common thread among online chat, email, text, and social media is the written word. Agents must be able to effectively communicate in writing with customers to provide a quality customerBRAND QUARTERLY
Brand Quarterly
BE HEARD, BE SEEN
When we engage in discussions or group meetings, there usually are several people who like to observe and listen. Pushing their seat back, as to take in the full view from afar. Becoming a spectator as opposed to a participant. In the end, leaving the participants to wonder and guess at what spectators of a HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
HOW TO MASTER OMNICHANNEL BRAND EXPERIENCE Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of quick-scrolling multi-screen users, Out Of Home placements around every corner, revolutions in print technology and ever blossoming new adtech opportunities, there are innumerable ways for brands REACH IS MUCH MORE THAN AN IMPRESSION Matt Gentile. Matt Gentile is the Managing Director of digital marketing consultancy, IMG Digital Group. Former Global Director of Social Media for the CENTURY 21® brand, Matt currently consults with a wide range of businesses from Fortune 500 companies to emerging brands about their digital marketing strategies. WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. MASTERING THE FOREVER TRANSACTION Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, and author of The Membership Economy, an Amazon #1 Hot New Release in 6 categories.Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, consultant at Booz Allen & Hamilton, and a Silicon Valleyproduct marketer.
MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center.ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions.BRAND QUARTERLY
Brand Quarterly
BE HEARD, BE SEEN
When we engage in discussions or group meetings, there usually are several people who like to observe and listen. Pushing their seat back, as to take in the full view from afar. Becoming a spectator as opposed to a participant. In the end, leaving the participants to wonder and guess at what spectators of a YOUR BRAND MAKES ALL THE DIFFERENCE Ryan T. Sauers. Ryan is President/CMO of Sauers Consulting Strategies. The firm consults with the front end of organizations across North America in sales growth, brand positioning, organizational strategy, and strategic marketing (focus on social media). HOW TO MASTER OMNICHANNEL BRAND EXPERIENCE Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of quick-scrolling multi-screen users, Out Of Home placements around every corner, revolutions in print technology and ever blossoming new adtech opportunities, there are innumerable ways for brands MASTERING THE FOREVER TRANSACTION Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, and author of The Membership Economy, an Amazon #1 Hot New Release in 6 categories.Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, consultant at Booz Allen & Hamilton, and a Silicon Valleyproduct marketer.
MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. THE DIGITAL DIVIDE BETWEEN LEADERS AND FOLLOWERS IN GLOBAL The Digital Divide Between Leaders And Followers In Global Content. The simple adage “think like your customer” might have guided business decisions since the world’s first sale was made, but these four words are charged for companies operating on a global scale. Not only do global brands need to adapt to the rapidly evolvingdigitization
TRANSFORMING DIGITAL GLOBALIZATION FROM ‘COST CENTER’ TO Considering digital globalization is a huge field and can therefore confuse marketing stakeholders as to where money and time should go, it is crucial to pinpoint sources of value and growth and to prioritize where (quick) wins may be achieved. A “start small” perspective is a nice way to go beyond basic cost management and showprofits may
TIME IS MONEY
Cath Vincent. Cath is an expert with over 20 years’ experience in communications and change. She is passionate about unleashing a person’s hidden potential, and she works with sales teams to get great results through inspiration rather than perspiration. DID PRICE REALLY LOSE THE SALE? If you asked your colleagues why they or your organisation have recently lost business to a competitor, what would they give as the most common reason? When I’ve asked clients or audiences the same question, without fail the immediate response is ‘price’ – and that happens pretty much anywhere in the world I happen to WWW.BRANDQUARTERLY.COM Written Communication. Contact center analysts predict that there will soon be more customer interactions happening on digital channels than by phone. The common thread among online chat, email, text, and social media is the written word. Agents must be able to effectively communicate in writing with customers to provide a quality customerBRAND QUARTERLY
Brand Quarterly
BE HEARD, BE SEEN
When we engage in discussions or group meetings, there usually are several people who like to observe and listen. Pushing their seat back, as to take in the full view from afar. Becoming a spectator as opposed to a participant. In the end, leaving the participants to wonder and guess at what spectators of a HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
HOW TO MASTER OMNICHANNEL BRAND EXPERIENCE Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of quick-scrolling multi-screen users, Out Of Home placements around every corner, revolutions in print technology and ever blossoming new adtech opportunities, there are innumerable ways for brands REACH IS MUCH MORE THAN AN IMPRESSION Matt Gentile. Matt Gentile is the Managing Director of digital marketing consultancy, IMG Digital Group. Former Global Director of Social Media for the CENTURY 21® brand, Matt currently consults with a wide range of businesses from Fortune 500 companies to emerging brands about their digital marketing strategies. WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. MASTERING THE FOREVER TRANSACTION Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, and author of The Membership Economy, an Amazon #1 Hot New Release in 6 categories.Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, consultant at Booz Allen & Hamilton, and a Silicon Valleyproduct marketer.
MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center.ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions. WWW.BRANDQUARTERLY.COM Written Communication. Contact center analysts predict that there will soon be more customer interactions happening on digital channels than by phone. The common thread among online chat, email, text, and social media is the written word. Agents must be able to effectively communicate in writing with customers to provide a quality customerBRAND QUARTERLY
Brand Quarterly
BE HEARD, BE SEEN
When we engage in discussions or group meetings, there usually are several people who like to observe and listen. Pushing their seat back, as to take in the full view from afar. Becoming a spectator as opposed to a participant. In the end, leaving the participants to wonder and guess at what spectators of a HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
HOW TO MASTER OMNICHANNEL BRAND EXPERIENCE Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of quick-scrolling multi-screen users, Out Of Home placements around every corner, revolutions in print technology and ever blossoming new adtech opportunities, there are innumerable ways for brands REACH IS MUCH MORE THAN AN IMPRESSION Matt Gentile. Matt Gentile is the Managing Director of digital marketing consultancy, IMG Digital Group. Former Global Director of Social Media for the CENTURY 21® brand, Matt currently consults with a wide range of businesses from Fortune 500 companies to emerging brands about their digital marketing strategies. WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. MASTERING THE FOREVER TRANSACTION Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, and author of The Membership Economy, an Amazon #1 Hot New Release in 6 categories.Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, consultant at Booz Allen & Hamilton, and a Silicon Valleyproduct marketer.
MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center.ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions.BRAND QUARTERLY
Brand Quarterly
BE HEARD, BE SEEN
When we engage in discussions or group meetings, there usually are several people who like to observe and listen. Pushing their seat back, as to take in the full view from afar. Becoming a spectator as opposed to a participant. In the end, leaving the participants to wonder and guess at what spectators of a YOUR BRAND MAKES ALL THE DIFFERENCE Ryan T. Sauers. Ryan is President/CMO of Sauers Consulting Strategies. The firm consults with the front end of organizations across North America in sales growth, brand positioning, organizational strategy, and strategic marketing (focus on social media). HOW TO MASTER OMNICHANNEL BRAND EXPERIENCE Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of quick-scrolling multi-screen users, Out Of Home placements around every corner, revolutions in print technology and ever blossoming new adtech opportunities, there are innumerable ways for brands MASTERING THE FOREVER TRANSACTION Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, and author of The Membership Economy, an Amazon #1 Hot New Release in 6 categories.Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, consultant at Booz Allen & Hamilton, and a Silicon Valleyproduct marketer.
MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. THE DIGITAL DIVIDE BETWEEN LEADERS AND FOLLOWERS IN GLOBAL The Digital Divide Between Leaders And Followers In Global Content. The simple adage “think like your customer” might have guided business decisions since the world’s first sale was made, but these four words are charged for companies operating on a global scale. Not only do global brands need to adapt to the rapidly evolvingdigitization
TRANSFORMING DIGITAL GLOBALIZATION FROM ‘COST CENTER’ TO Considering digital globalization is a huge field and can therefore confuse marketing stakeholders as to where money and time should go, it is crucial to pinpoint sources of value and growth and to prioritize where (quick) wins may be achieved. A “start small” perspective is a nice way to go beyond basic cost management and showprofits may
TIME IS MONEY
Cath Vincent. Cath is an expert with over 20 years’ experience in communications and change. She is passionate about unleashing a person’s hidden potential, and she works with sales teams to get great results through inspiration rather than perspiration. DID PRICE REALLY LOSE THE SALE? If you asked your colleagues why they or your organisation have recently lost business to a competitor, what would they give as the most common reason? When I’ve asked clients or audiences the same question, without fail the immediate response is ‘price’ – and that happens pretty much anywhere in the world I happen to DAFTAR SITUS JUDI SLOT ONLINE TERPERCAYA 2021TRANSLATE THIS PAGE Daftar Situs Judi Game Slot Online Deposit Pulsa Terpercaya 2021. Apakah anda merupakan seorang yang gampang bosan di dalam rumah? Tentunya untuk bagi anda yang hobi bermain Game Slot Terbaik di facebook atau internet, akan sangat bagus apabila bergabung dengan kami di Situs Judi Slot Online Terpercaya Deposit 10rb.Sudah banyak pemain yang bergabung dengan Situs Slot Terbaik untuk WWW.BRANDQUARTERLY.COM www.brandquarterly.comBRAND QUARTERLY
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Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions. WWW.BRANDQUARTERLY.COM Written Communication. Contact center analysts predict that there will soon be more customer interactions happening on digital channels than by phone. The common thread among online chat, email, text, and social media is the written word. Agents must be able to effectively communicate in writing with customers to provide a quality customer WWW.BRANDQUARTERLY.COM What is lacking is an understanding of the capabilities and limitations of translations, as well as ad agencies, and how to integrate the processes to maximize value, velocity, and quality of message. There are three key steps to optimize the process: Understanding what you can expect from each participant (translations team, agency, internal WWW.BRANDQUARTERLY.COM The world’s most creative companies were the ones that paid agencies to make consumers laugh, cry, and buy. Today, with technology on the rise and TV commercials on the decline, the word “creativity” has evolved into a completely . Brand Development Leadership. Think Twice Before Hiring Your Leaders: Their Values Dictate Your Brand. WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. WWW.BRANDQUARTERLY.COMSEE MORE ON BRANDQUARTERLY.COM DAFTAR SITUS JUDI SLOT ONLINE TERPERCAYA 2021TRANSLATE THIS PAGE Daftar Situs Judi Game Slot Online Deposit Pulsa Terpercaya 2021. Apakah anda merupakan seorang yang gampang bosan di dalam rumah? Tentunya untuk bagi anda yang hobi bermain Game Slot Terbaik di facebook atau internet, akan sangat bagus apabila bergabung dengan kami di Situs Judi Slot Online Terpercaya Deposit 10rb.Sudah banyak pemain yang bergabung dengan Situs Slot Terbaik untuk WWW.BRANDQUARTERLY.COM www.brandquarterly.comBRAND QUARTERLY
Brand Quarterly
ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions. WWW.BRANDQUARTERLY.COM Written Communication. Contact center analysts predict that there will soon be more customer interactions happening on digital channels than by phone. The common thread among online chat, email, text, and social media is the written word. Agents must be able to effectively communicate in writing with customers to provide a quality customer WWW.BRANDQUARTERLY.COM What is lacking is an understanding of the capabilities and limitations of translations, as well as ad agencies, and how to integrate the processes to maximize value, velocity, and quality of message. There are three key steps to optimize the process: Understanding what you can expect from each participant (translations team, agency, internal WWW.BRANDQUARTERLY.COM The world’s most creative companies were the ones that paid agencies to make consumers laugh, cry, and buy. Today, with technology on the rise and TV commercials on the decline, the word “creativity” has evolved into a completely . Brand Development Leadership. Think Twice Before Hiring Your Leaders: Their Values Dictate Your Brand. WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. WWW.BRANDQUARTERLY.COMSEE MORE ON BRANDQUARTERLY.COMBRAND QUARTERLY
Brand Quarterly
HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
YOUR BRAND MAKES ALL THE DIFFERENCE Ryan T. Sauers. Ryan is President/CMO of Sauers Consulting Strategies. The firm consults with the front end of organizations across North America in sales growth, brand positioning, organizational strategy, and strategic marketing (focus on social media). WWW.BRANDQUARTERLY.COM Through design techniques such as these, marketers are able to leverage the synergy of technology and human motivation in order to form digital habits that will distinguish and grow your brand. Assessing and designing digital habits as part of your customer journey should be part of every CMO strategy. WWW.BRANDQUARTERLY.COM One-way globalization is over. Nothing is more interesting in today’s globalization than seeing how some industry leaders in, what should be considered as “most of the world”, are leveraging lessons learned, avoiding making mistakes and inspiring others when they go East, West, North or South. On the other hand, it is excitingto watch
WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. PERSONALISATION IN THE DIGITAL AGE Personalisation is crucial in the Digital Age, not only to compete with other brands and retailers but to keep up with the increasing consumer demand for truly individualised offerings. Consumers already have high expectations for brands, with companies like Amazon and Netflix setting the personalisation benchmark. 63% of consumers want to receive individualised communications WWW.BRANDQUARTERLY.COM www.brandquarterly.com HOW CROWDSOURCING IS CHANGING BRAND MARKETING FOREVER Crowdsourcing – What’s It All About? There are many different crowdsourcing ventures around, but video is perhaps one of the most interesting. When CEO Mark Zuckerberg confirmed Facebook would be making a ‘sustained push into video, particularly with short-form content’, the world sat up and took notice. Video, it seems, isking. Think of the
MEMBERS ONLY: 4 WAYS TO CREATE RARITY AND DESIRABILITY FOR Amplify the story at the heart of your product or service. Inject fresh thinking – Add new energy, creativity and desirability to retain excitement. Don’t just focus on the here and now, but build your brand for the future. Create a connection – Create a connection through deep insights identifying a need, event or occasion. WWW.BRANDQUARTERLY.COM Written Communication. Contact center analysts predict that there will soon be more customer interactions happening on digital channels than by phone. The commonBRAND QUARTERLY
Brand Quarterly
WWW.BRANDQUARTERLY.COM www.brandquarterly.com WWW.BRANDQUARTERLY.COM What is lacking is an understanding of the capabilities and limitations of translations, as well as ad agencies, and how to integrate the processes to maximize value, velocity, and quality of message. There are three key steps to optimize the process: Understanding what you can expect from each participant (translations team, agency, internal WWW.BRANDQUARTERLY.COMSEE MORE ON BRANDQUARTERLY.COM DAFTAR SITUS JUDI SLOT ONLINE TERPERCAYA 2021TRANSLATE THIS PAGE Daftar Situs Judi Game Slot Online Deposit Pulsa Terpercaya 2021. Apakah anda merupakan seorang yang gampang bosan di dalam rumah? Tentunya untuk bagi anda yang hobi bermain Game Slot Terbaik di facebook atau internet, akan sangat bagus apabila bergabung dengan kami di Situs Judi Slot Online Terpercaya Deposit 10rb.Sudah banyak pemain yang bergabung dengan Situs Slot Terbaik untuk WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. WWW.BRANDQUARTERLY.COM The world’s most creative companies were the ones that paid agencies to make consumers laugh, cry, and buy. Today, with technology on the rise and TV commercials on the decline, the word “creativity” has evolved into a completely . Brand Development Leadership. Think Twice Before Hiring Your Leaders: Their Values Dictate Your Brand. THE IMPORTANCE OF THE CLOUD TO THE FUTURE OF RETAIL Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where theywant,
ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions. WWW.BRANDQUARTERLY.COM Written Communication. Contact center analysts predict that there will soon be more customer interactions happening on digital channels than by phone. The commonBRAND QUARTERLY
Brand Quarterly
WWW.BRANDQUARTERLY.COM www.brandquarterly.com WWW.BRANDQUARTERLY.COM What is lacking is an understanding of the capabilities and limitations of translations, as well as ad agencies, and how to integrate the processes to maximize value, velocity, and quality of message. There are three key steps to optimize the process: Understanding what you can expect from each participant (translations team, agency, internal WWW.BRANDQUARTERLY.COMSEE MORE ON BRANDQUARTERLY.COM DAFTAR SITUS JUDI SLOT ONLINE TERPERCAYA 2021TRANSLATE THIS PAGE Daftar Situs Judi Game Slot Online Deposit Pulsa Terpercaya 2021. Apakah anda merupakan seorang yang gampang bosan di dalam rumah? Tentunya untuk bagi anda yang hobi bermain Game Slot Terbaik di facebook atau internet, akan sangat bagus apabila bergabung dengan kami di Situs Judi Slot Online Terpercaya Deposit 10rb.Sudah banyak pemain yang bergabung dengan Situs Slot Terbaik untuk WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. WWW.BRANDQUARTERLY.COM The world’s most creative companies were the ones that paid agencies to make consumers laugh, cry, and buy. Today, with technology on the rise and TV commercials on the decline, the word “creativity” has evolved into a completely . Brand Development Leadership. Think Twice Before Hiring Your Leaders: Their Values Dictate Your Brand. THE IMPORTANCE OF THE CLOUD TO THE FUTURE OF RETAIL Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where theywant,
ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions.BRAND QUARTERLY
Brand Quarterly
THE IMPORTANCE OF THE CLOUD TO THE FUTURE OF RETAIL Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where theywant,
WWW.BRANDQUARTERLY.COM One-way globalization is over. Nothing is more interesting in today’s globalization than seeing how some industry leaders in, what should be considered as “most of the world”, are leveraging lessons learned, avoiding making mistakes and inspiring others when they go East, West, North or South. On the other hand, it is excitingto watch
HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
WWW.BRANDQUARTERLY.COM The world’s most creative companies were the ones that paid agencies to make consumers laugh, cry, and buy. Today, with technology on the rise and TV commercials on the decline, the word “creativity” has evolved into a completely . Brand Development Leadership. Think Twice Before Hiring Your Leaders: Their Values Dictate Your Brand. WHAT MARKETING ATTRIBUTION TOOLS ACTUALLY DO …AND HOW TO 2. Field-Mapping: How To Make The CRM A Marketing Tool. Field-mapping is really the transfer of business processes from one platform to the other and is a crucial part of building attribution into your stack. In order for both the SLAs and prospect information to extend to all platforms, the tech needs to be mapped accordingly across the board. PERSONALISATION IN THE DIGITAL AGE Personalisation is crucial in the Digital Age, not only to compete with other brands and retailers but to keep up with the increasing consumer demand for truly individualised offerings. Consumers already have high expectations for brands, with companies like Amazon and Netflix setting the personalisation benchmark. 63% of consumers want to receive individualised communications HOW IN THE WORLD DO WE MEASURE THE VALUE OUR MARKETING How In The World Do We Measure The Value Our Marketing Creates? ROI – return on investment – is the holy grail of marketing. Year after year, we talk about it — in boardrooms, at events, on social media, virtually everywhere. While it’s not hard to figure out why ROI is so important, it is definitely hard to nail it down. WWW.BRANDQUARTERLY.COM www.brandquarterly.com HOW CROWDSOURCING IS CHANGING BRAND MARKETING FOREVER Crowdsourcing – What’s It All About? There are many different crowdsourcing ventures around, but video is perhaps one of the most interesting. When CEO Mark Zuckerberg confirmed Facebook would be making a ‘sustained push into video, particularly with short-form content’, the world sat up and took notice. Video, it seems, isking. Think of the
HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
BRAND QUARTERLY
Brand Quarterly
DON’T FALL IN LOVE AT FIRST SIGHT: A GUIDE TO SELECTING A Tara Reedy Sliva. Tara Reedy Sliva is counsel at the global law firm Dentons. Tara helps develop, grow and protect all types of brands and other intellectual property for large and mid-size companies in a broad variety of industries, including retail, real estate development and management, food and hospitality, software and Internet, media and entertainment, fashion, art, hotel and leisure THE IMPORTANCE OF THE CLOUD TO THE FUTURE OF RETAIL Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where theywant,
CUSTOMER EXPERIENCES THAT I WILL NEVER FORGET Exceptional customer service is something you never forget, something that I learned while growing up in a small town in Japan. Embedded in Japanese culture is the concept of “Okyaku-sama Ichiban” (“customer first”). Two of my fondest lessons in outstanding customer service are rooted in my childhood. These remarkable experiences helped me develop a deep, WHAT IS LUXURY… IN THE AGE OF YOU? One of the most powerful dynamics in the Age of You is the knowledge economy. The assertion of the self is on an inexorable rise, and concomitant with that is the desire to demonstrate one’s own knowledge capital. There is a value to the personal economy of being ‘in the know’ about brands that remain otherwise off the radar toothers.
NETWORKING 2.0: YOUR NETWORK IS YOUR NET WORTH Either by fate or design, I met a literary agent that believed in my concepts and ultimately I wrote a book called Your Network Is Your Net Worth . If you are one of the millions who are aspiring to do better— in work or relationships— I’m thrilled to share some of my core ideas with you. 1. Approach Networking As Transformational Not MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. AN EMOTIONAL RESPONSE TO THE DIGITAL AGE In the direct line that goes from knitting (circa 2006), to taking cooking classes, to puzzle assembling, to pottery-making, to board games, to flower arranging, to coloring for adults, we’ve amassed an impressive number of hobbies that have nothing to do with our Internet-driven lives. In fact, they are the exact opposite of theInternet.
ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions. HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
BRAND QUARTERLY
Brand Quarterly
DON’T FALL IN LOVE AT FIRST SIGHT: A GUIDE TO SELECTING A Tara Reedy Sliva. Tara Reedy Sliva is counsel at the global law firm Dentons. Tara helps develop, grow and protect all types of brands and other intellectual property for large and mid-size companies in a broad variety of industries, including retail, real estate development and management, food and hospitality, software and Internet, media and entertainment, fashion, art, hotel and leisure THE IMPORTANCE OF THE CLOUD TO THE FUTURE OF RETAIL Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where theywant,
CUSTOMER EXPERIENCES THAT I WILL NEVER FORGET Exceptional customer service is something you never forget, something that I learned while growing up in a small town in Japan. Embedded in Japanese culture is the concept of “Okyaku-sama Ichiban” (“customer first”). Two of my fondest lessons in outstanding customer service are rooted in my childhood. These remarkable experiences helped me develop a deep, WHAT IS LUXURY… IN THE AGE OF YOU? One of the most powerful dynamics in the Age of You is the knowledge economy. The assertion of the self is on an inexorable rise, and concomitant with that is the desire to demonstrate one’s own knowledge capital. There is a value to the personal economy of being ‘in the know’ about brands that remain otherwise off the radar toothers.
NETWORKING 2.0: YOUR NETWORK IS YOUR NET WORTH Either by fate or design, I met a literary agent that believed in my concepts and ultimately I wrote a book called Your Network Is Your Net Worth . If you are one of the millions who are aspiring to do better— in work or relationships— I’m thrilled to share some of my core ideas with you. 1. Approach Networking As Transformational Not MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. AN EMOTIONAL RESPONSE TO THE DIGITAL AGE In the direct line that goes from knitting (circa 2006), to taking cooking classes, to puzzle assembling, to pottery-making, to board games, to flower arranging, to coloring for adults, we’ve amassed an impressive number of hobbies that have nothing to do with our Internet-driven lives. In fact, they are the exact opposite of theInternet.
ALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions.BRAND QUARTERLY
Brand Quarterly
BE HEARD, BE SEEN
When we engage in discussions or group meetings, there usually are several people who like to observe and listen. Pushing their seat back, as to take in the full view from afar. Becoming a spectator as opposed to a participant. In the end, leaving the participants to wonder and guess at what spectators of a BRANDING FOR SCALE: FUTURE-PROOFING YOUR BRAND GROWTH Your brand presence won’t just grow figuratively. It literally expands – over new channels, technologies, products, services, stationery, and in the pure number of impressions of your visual identity. Be prepared for it. Brand guidelines with enough flex to YOUR BRAND MAKES ALL THE DIFFERENCE Ryan T. Sauers. Ryan is President/CMO of Sauers Consulting Strategies. The firm consults with the front end of organizations across North America in sales growth, brand positioning, organizational strategy, and strategic marketing (focus on social media). THE IMPORTANCE OF THE CLOUD TO THE FUTURE OF RETAIL Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where theywant,
CUSTOMER EXPERIENCES THAT I WILL NEVER FORGET Exceptional customer service is something you never forget, something that I learned while growing up in a small town in Japan. Embedded in Japanese culture is the concept of “Okyaku-sama Ichiban” (“customer first”). Two of my fondest lessons in outstanding customer service are rooted in my childhood. These remarkable experiences helped me develop a deep, SOCIAL CODE: THE BRAND AS A VILLAGE Social Code: The Brand As A Village. Times have changed. The so-called “gateway” method of Branding – where goods and services were marketed, distributed, ‘vouched for,’ and deified by corporate via a deluge of advertising and marketing support are over. The public is no longer unsuspecting, and advertising has never had less influence. MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS Making Money From Content Marketing: The Only 10 Ways. In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. NETWORKING 2.0: YOUR NETWORK IS YOUR NET WORTH Either by fate or design, I met a literary agent that believed in my concepts and ultimately I wrote a book called Your Network Is Your Net Worth . If you are one of the millions who are aspiring to do better— in work or relationships— I’m thrilled to share some of my core ideas with you. 1. Approach Networking As Transformational Not MASTERING THE FOREVER TRANSACTION Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, and author of The Membership Economy, an Amazon #1 Hot New Release in 6 categories.Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, consultant at Booz Allen & Hamilton, and a Silicon Valleyproduct marketer.
BRAND QUARTERLY
Brand Quarterly
HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
DON’T FALL IN LOVE AT FIRST SIGHT: A GUIDE TO SELECTING A Tara Reedy Sliva. Tara Reedy Sliva is counsel at the global law firm Dentons. Tara helps develop, grow and protect all types of brands and other intellectual property for large and mid-size companies in a broad variety of industries, including retail, real estate development and management, food and hospitality, software and Internet, media and entertainment, fashion, art, hotel and leisure THE IMPORTANCE OF THE CLOUD TO THE FUTURE OF RETAIL Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where theywant,
CUSTOMER EXPERIENCES THAT I WILL NEVER FORGET Exceptional customer service is something you never forget, something that I learned while growing up in a small town in Japan. Embedded in Japanese culture is the concept of “Okyaku-sama Ichiban” (“customer first”). Two of my fondest lessons in outstanding customer service are rooted in my childhood. These remarkable experiences helped me develop a deep, MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. While Robert and I were doing our research for the book, WHAT IS LUXURY… IN THE AGE OF YOU? Today, ‘luxury’ remains one of the most problematised terms in business language. Conversations around what luxury means will range from the external to the internal, from statements of status to a deeper sense of discovery and learning, from the superficial and superfluous, to truly unique products and experiences that will be treasured for a lifetime. AN EMOTIONAL RESPONSE TO THE DIGITAL AGE In the direct line that goes from knitting (circa 2006), to taking cooking classes, to puzzle assembling, to pottery-making, to board games, to flower arranging, to coloring for adults, we’ve amassed an impressive number of hobbies that have nothing to do with our Internet-driven lives. In fact, they are the exact opposite of theInternet.
NETWORKING 2.0: YOUR NETWORK IS YOUR NET WORTH If you’re like many, the topic of networking isn’t your favorite dinner party conversation. Many perceive networking as boring or they equate it with “schmoozing.” Even for me, the thought of walking into a room of strangers used to fill me with anxiety. However, a couple of years ago I woke up and realized howALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions.BRAND QUARTERLY
Brand Quarterly
HOW TO BUILD DIGITAL INTO YOUR BUSINESS STRATEGY In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketingstrategy can be a
DON’T FALL IN LOVE AT FIRST SIGHT: A GUIDE TO SELECTING A Tara Reedy Sliva. Tara Reedy Sliva is counsel at the global law firm Dentons. Tara helps develop, grow and protect all types of brands and other intellectual property for large and mid-size companies in a broad variety of industries, including retail, real estate development and management, food and hospitality, software and Internet, media and entertainment, fashion, art, hotel and leisure THE IMPORTANCE OF THE CLOUD TO THE FUTURE OF RETAIL Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where theywant,
CUSTOMER EXPERIENCES THAT I WILL NEVER FORGET Exceptional customer service is something you never forget, something that I learned while growing up in a small town in Japan. Embedded in Japanese culture is the concept of “Okyaku-sama Ichiban” (“customer first”). Two of my fondest lessons in outstanding customer service are rooted in my childhood. These remarkable experiences helped me develop a deep, MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. While Robert and I were doing our research for the book, WHAT IS LUXURY… IN THE AGE OF YOU? Today, ‘luxury’ remains one of the most problematised terms in business language. Conversations around what luxury means will range from the external to the internal, from statements of status to a deeper sense of discovery and learning, from the superficial and superfluous, to truly unique products and experiences that will be treasured for a lifetime. AN EMOTIONAL RESPONSE TO THE DIGITAL AGE In the direct line that goes from knitting (circa 2006), to taking cooking classes, to puzzle assembling, to pottery-making, to board games, to flower arranging, to coloring for adults, we’ve amassed an impressive number of hobbies that have nothing to do with our Internet-driven lives. In fact, they are the exact opposite of theInternet.
NETWORKING 2.0: YOUR NETWORK IS YOUR NET WORTH If you’re like many, the topic of networking isn’t your favorite dinner party conversation. Many perceive networking as boring or they equate it with “schmoozing.” Even for me, the thought of walking into a room of strangers used to fill me with anxiety. However, a couple of years ago I woke up and realized howALLAN BLAIR BEATON
Allan Blair Beaton. Allan Blair Beaton is a social media scientist, born on the west coast of Scotland, but with an international client base that includes Elite Athletes, Government Organisations, and SMEs of all descriptions.BRAND QUARTERLY
Brand Quarterly
BE HEARD, BE SEEN
When we engage in discussions or group meetings, there usually are several people who like to observe and listen. Pushing their seat back, as to take in the full view from afar. Becoming a spectator as opposed to a participant. In the end, leaving the participants to wonder and guess at what spectators of a YOUR BRAND MAKES ALL THE DIFFERENCE Ryan T. Sauers. Ryan is President/CMO of Sauers Consulting Strategies. The firm consults with the front end of organizations across North America in sales growth, brand positioning, organizational strategy, and strategic marketing (focus on social media). BRANDING FOR SCALE: FUTURE-PROOFING YOUR BRAND GROWTH Andrew Vesey. Andrew is an experienced brand and marketing professional with over 15 years in the industry – a majority of those have been as the Chief BrandMan at Vesey Creative, which heco-founded in 2003.
THE IMPORTANCE OF THE CLOUD TO THE FUTURE OF RETAIL Website, mobile app, social media, online marketplace, in store, at a pop-up or concession: the shopping options available to today’s consumer are plentiful, with the internet providing access to a retailer even after its store doors close. This provides convenience for the consumer, who is able to browse and buy when and where theywant,
CUSTOMER EXPERIENCES THAT I WILL NEVER FORGET Exceptional customer service is something you never forget, something that I learned while growing up in a small town in Japan. Embedded in Japanese culture is the concept of “Okyaku-sama Ichiban” (“customer first”). Two of my fondest lessons in outstanding customer service are rooted in my childhood. These remarkable experiences helped me develop a deep, MAKING MONEY FROM CONTENT MARKETING: THE ONLY 10 WAYS In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center. While Robert and I were doing our research for the book, SOCIAL CODE: THE BRAND AS A VILLAGE Gone are the days where unsuspecting consumers are easily influenced by overwhelming volumes of advertising and mass-marketing. As we try to discover the longitude and latitude of brands in today’s market, we need to look at them as actual civic communities - little villages - where people gather around the products and services they haveaffinities with.
NETWORKING 2.0: YOUR NETWORK IS YOUR NET WORTH Either by fate or design, I met a literary agent that believed in my concepts and ultimately I wrote a book called Your Network Is Your Net Worth.. If you are one of the millions who are aspiring to do better— in work or relationships— I’m thrilled to share some of my core ideas with you. MASTERING THE FOREVER TRANSACTION Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, and author of The Membership Economy, an Amazon #1 Hot New Release in 6 categories.Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, consultant at Booz Allen & Hamilton, and a Silicon Valleyproduct marketer.
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IF EXPERIENCE IS BRAND, MORE NEEDS TO BE DONEJames Maposa Feb
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UNDERSTANDING THE INDIVIDUAL: USING TECHNOLOGY TO MAKE AN IMPACTMarco
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FROM JOURNEY MAPS TO ACTION: DESIGNING A BETTER CUSTOMER EXPERIENCEAnnette Franz Feb
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THE BATTLE OF THE BOTS: WHY QUALITY ASSURANCE IS CRUCIAL FOR CHATBOTSUCCESS
Carlo Cadet Feb 28
CUTTING THROUGH A DIGITAL WORLD: HOW TO ACHIEVE 53% CUSTOMERCONVERSION
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THE BATTLE OF THE BOTS: WHY QUALITY ASSURANCE IS CRUCIAL FOR CHATBOTSUCCESS
Carlo Cadet Feb 28
CUTTING THROUGH A DIGITAL WORLD: HOW TO ACHIEVE 53% CUSTOMERCONVERSION
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Whelan Feb 28
THE IMPORTANCE OF INCLUSIVE DESIGN IN AN EVER-DIGITALISED WORLDChris
Bush Feb 28
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HOW TO CREATE A CUSTOMER SERVICE CULTUREShep
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DO OR DO NOT; THERE IS NO CONSTANTLinda Deeken Feb
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FROM JOURNEY MAPS TO ACTION: DESIGNING A BETTER CUSTOMER EXPERIENCEAnnette Franz Feb
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Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …Read More __
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THE BATTLE OF THE BOTS: WHY QUALITY ASSURANCE IS CRUCIAL FOR CHATBOTSUCCESS
Carlo Cadet Feb 28
Artificial Intelligence (AI)-driven user interfaces are the most recent trend in digital transformation. For end users, voice-driven chatbots provide a streamlined interface to accomplish a task in a fun, engaging, informative, intelligent manner – and for brands, they represent a chance to engage their customers better, ultimately leading to increased loyalty and new revenue opportunities. We know…
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CUTTING THROUGH A DIGITAL WORLD: HOW TO ACHIEVE 53% CUSTOMERCONVERSION
Nic
Whelan Feb 28
We live in a technologically driven world. There’s no doubt about it – it follows us everywhere (literally, if we’re talking about GPS, location services, remarketing…). Those companies that continue to use new tech solutions now will be the ones that survive the future, and we’ve seen what happens to those that deny it. Where …Read More __
Digital Marketing
Websites
THE IMPORTANCE OF INCLUSIVE DESIGN IN AN EVER-DIGITALISED WORLDChris
Bush Feb 28
As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …Read More __
Brand Development
Marketing
IF EXPERIENCE IS BRAND, MORE NEEDS TO BE DONEJames Maposa Feb
28
Delivering exceptional customer experiences is a narrative that has prevailed over the last few years. Adherence to this standard is mostly driven by two fears, losing your list of existing customers, particularly when switching costs are low, and lastly the comparably higher cost of recruiting new customers. As a business, you obviouslywant to avoid …
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Leadership
Management
ENABLING EMPLOYEES TO DO WHAT THEY WANT TO DOEvan
Hackel Feb 28
“Why don’t employees do what we tell them to do?” is a question you hear a lot in business. It implies that employees are intentionally misbehaving, frustrating company leaders, and ignoring instructions. It also implies that they think they have a better idea of what they should be doing than company leaders do. But here’s …Read More __
Business Strategy
Innovation
UNDERSTANDING THE INDIVIDUAL: USING TECHNOLOGY TO MAKE AN IMPACTMarco
Scognamiglio
Feb 28
Snapchat recently announced upgrades to its ad strategy with the incorporation of an artificial intelligence platform known as “goal-based bidding,” which allows advertisers on Snapchat to target their messages more effectively. And by allowing users to swipe ads and dive deeper into the journey, it increases the potential for more consistent and continued consumer engagement. …Read More __
Customer Service
Leadership
HOW TO CREATE A CUSTOMER SERVICE CULTUREShep
Hyken Feb 28
Where does customer service begin? Is there a set of rules or specific policies that a company should follow to ensure that each customer receives the best experience? Or does it start by establishing a customer service department that customers can call if they have a problem? Customer service is actually much more. It is …Read More __
Business Strategy
Digital
Marketing
YOUR BUYER’S GUIDE TO TWO-FACTOR AUTHENTICATIONPrince Kapoor Feb
28
Within the last ten years, the rise of internet adoption and advances in mobile technology have completely changed communication between brands and customers. And similar changes have been witnessed in terms of security as well. Businesses are shifting from fort-less style security with easy boundaries to the airport style security with extremely tight measures. And …Read More __
Brand Development
Marketing
BRANDS ARE INVISIBLE ON VOICEAdam
Pierno Feb 28
Brand awareness has given way to goal accomplishment over the past 20 years. We’ve learned as consumers to find ways to complete objectives and lean less on brand names as signals of quality. When we search, we search for the job to be done and not necessarily a brand name. As of today, Alexa is …Read More __
Brand Development
Business
Strategy
STRONG BRANDS ENGAGE EMPLOYEES BY CREATING GREAT EXPERIENCES FOR THEMDiane Magers Feb
28
The practice of customer experience is all about customers – the people who purchase your products and services. In the past several years, customer experience (CX) professionals have created a rigor and framework around how we understand customer’s needs, how we design better experiences, how we measure the impact of their engagement on the organization …Read More __
Marketing
Sales
HOW TO MAKE YOUR SALES GOAL WITH CONTENT MARKETINGJeff Sheehan Feb
28
As a former hockey player and salesperson, I know a lot about goals – whether in the context of a hockey game or in a sales environment. If you can’t get goals in hockey, your team will never win. In sales, if you don’t achieve your sales goal/s you’ll soon find yourself on the outside …Read More __
Business Strategy
Marketing
RETHINKING THE CUSTOMER JOURNEY FOR THE EXPERIENCE WAVEAlberto Maestri
Joseph
Sassoon Feb 28
Since the publishing of the pioneering analyses about the relevance of the Experience Economy made by Joseph Pine and James Gilmore 20 years ago, the number of studies about the influence of experiences continuously shared by people on marketing and brand strategies has multiplied. We bring two statistics to support this statement: Thenumber of …
Read More __
Leadership
Management
DO OR DO NOT; THERE IS NO CONSTANTLinda Deeken Feb
28
A quick scan of popular titles in the change management space will give you a range of articles, many aligned around the common theme of managing through change or preparing for change. Periodically, you will find a title or theme focused more on leading through change, but more often than not, these articles and thought …Read More __
Brand Development
Customer
Service
CUSTOMER EXPERIENCES THAT I WILL NEVER FORGETYuka Kurihara Feb
28
Exceptional customer service is something you never forget, something that I learned while growing up in a small town in Japan. Embedded in Japanese culture is the concept of “Okyaku-sama Ichiban” (“customer first”). Two of my fondest lessons in outstanding customer service are rooted in my childhood. These remarkable experiences helped me develop a deep, …Read More __
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Brand Development
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HOLY BRAND EXPERIENCEMarkus Kramer
Tofig
Husein-zadeh
Feb 28
The day marketers start to understand people’s relationships with rituals is the day they apprehend the notion and impact of meaningful customer journeys with impactful touch-points. Or in other words, what a holistic brand experience really means. One thing is clear: experimentalism is already the new existentialism. Experimentalist philosophy of life answers the fundamental existentialist …Read More __
WHAT EVERYONE NEEDS TO KNOW ABOUT BUILDING B2B EXPERIENCESKerry Bodine Feb
28
CUSTOMERS ARE IRRATIONAL: DON’T FIGHT IT, EMBRACE ITColin Shaw Feb 28
DISRUPTION UNCOVERED: WHY NO SECTOR IS SAFEVirginia Monk
Feb 23
MERGERS AND ACQUISITIONS IN THE AR/VR SECTOR: TIME FOR BRANDS TOENGAGE?
Jonathan Simnett
Feb 22
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