THE LEADING BRAND LICENSING EVENT IN EUROPE Discover which IPs will perform well at retail at Europe’s largest event dedicated to licensing and brand extension. BLE is delighted to be returning in 2021 with new dates and a new format, with an in-person event from 17-19 November at ExCeL London, followed by a digital event from 30 Nov – 1 Dec to create an enhanced experience

for all

BRAND LICENSING EXPLAINED Brand licensing is a way for brand owners to increase their current fan base and move into new businesses categories without major investment in new manufacturing processes. It allows retailers and manufacturers to stand out from the competition and offer consumers

the

BRAND LICENSING EUROPE CONFIRMS 2021 DATES Brand Licensing Europe will take place live and in-person at ExCeL London on November 17-19, 2021, with an online event also following two weeks later on November 30-December 1, 2021. 2020 has proven that the need to meet and connect face-to-face is paramount, however the flexibility and convenience of an online event setting is also useful

to

BRAND LICENSING FOR ART & DESIGN Brand licensing offers a huge opportunity for artists, illustrators, image galleries and photographers to generate new revenue streams. Art and design licensed products offer retailers and manufacturers access to unique patterns, prints and designs from Andy Warhol’s Foundation Collaborations, Perrier water’s Dabsmyla packaging and Frida Kahlo’s licensing work. ATTEND EUROPE'S LEADING BRAND LICENSING EVENT 1. Develop your understanding of licensing through trendspotting, presentations and themed installations. Hear experts debate the biggest issues from the future of retail to counterfeit IP and changing consumer behaviour. 2. Discover the widest range of brands available to license in Europe and discuss the opportunities for your business. Use the Matchmaking Service to pre-book meetings BRAND LICENSING FOR ANIMATION As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team. BRAND LICENSING FOR GAMING AND ESPORTS Gaming and esports has continued to grow over the last year with licensed consumer goods growing by 8.2% to $20.7 billion. With major streaming platforms YouTube and Twitch bringing in huge numbers of viewers, brands are paying attention to the markets through licensing, products, partnerships and more. For either consoles games to apps, licensing has a range of opportunities for brands to tap DOWNLOAD THE SALES BROCHURE Visitor sample. Geographic breakdown. Areas of Interest. "It's really helpful for us to be here at BLE. We get to meet manufacturers, retailers and our existing licensees as well. We'd never meet some of the people that come past our stand otherwise.”. Elizabeth Bowers, Senior Commercial Manager, Royal Museums Greenwich. Sales brochure

download.

THE BRAND LICENSING HANDBOOK ˜˚˛˝˙ˆˇ˘ ˝ ˛˘ ˘ ˝ ˇ˘ 4 Understanding brand licensing Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a HERITAGE INTERIORS BRANDS PARTICIPATE IN FIRST EVER COLLAB Four of the world’s best-known heritage brands will participate in a new themed installation at Brand Licensing Europe next month. The Natural History Museum, V&A, Van Gogh Museum and Style Library (with Morris & Co.) will be featured in the very first BLE Heritage X

Interiors Collab.

THE LEADING BRAND LICENSING EVENT IN EUROPE Discover which IPs will perform well at retail at Europe’s largest event dedicated to licensing and brand extension. BLE is delighted to be returning in 2021 with new dates and a new format, with an in-person event from 17-19 November at ExCeL London, followed by a digital event from 30 Nov – 1 Dec to create an enhanced experience

for all

BRAND LICENSING EXPLAINED Brand licensing is a way for brand owners to increase their current fan base and move into new businesses categories without major investment in new manufacturing processes. It allows retailers and manufacturers to stand out from the competition and offer consumers

the

BRAND LICENSING EUROPE CONFIRMS 2021 DATES Brand Licensing Europe will take place live and in-person at ExCeL London on November 17-19, 2021, with an online event also following two weeks later on November 30-December 1, 2021. 2020 has proven that the need to meet and connect face-to-face is paramount, however the flexibility and convenience of an online event setting is also useful

to

BRAND LICENSING FOR ART & DESIGN Brand licensing offers a huge opportunity for artists, illustrators, image galleries and photographers to generate new revenue streams. Art and design licensed products offer retailers and manufacturers access to unique patterns, prints and designs from Andy Warhol’s Foundation Collaborations, Perrier water’s Dabsmyla packaging and Frida Kahlo’s licensing work. ATTEND EUROPE'S LEADING BRAND LICENSING EVENT 1. Develop your understanding of licensing through trendspotting, presentations and themed installations. Hear experts debate the biggest issues from the future of retail to counterfeit IP and changing consumer behaviour. 2. Discover the widest range of brands available to license in Europe and discuss the opportunities for your business. Use the Matchmaking Service to pre-book meetings BRAND LICENSING FOR ANIMATION As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team. BRAND LICENSING FOR GAMING AND ESPORTS Gaming and esports has continued to grow over the last year with licensed consumer goods growing by 8.2% to $20.7 billion. With major streaming platforms YouTube and Twitch bringing in huge numbers of viewers, brands are paying attention to the markets through licensing, products, partnerships and more. For either consoles games to apps, licensing has a range of opportunities for brands to tap DOWNLOAD THE SALES BROCHURE Visitor sample. Geographic breakdown. Areas of Interest. "It's really helpful for us to be here at BLE. We get to meet manufacturers, retailers and our existing licensees as well. We'd never meet some of the people that come past our stand otherwise.”. Elizabeth Bowers, Senior Commercial Manager, Royal Museums Greenwich. Sales brochure

download.

THE BRAND LICENSING HANDBOOK ˜˚˛˝˙ˆˇ˘ ˝ ˛˘ ˘ ˝ ˇ˘ 4 Understanding brand licensing Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a HERITAGE INTERIORS BRANDS PARTICIPATE IN FIRST EVER COLLAB Four of the world’s best-known heritage brands will participate in a new themed installation at Brand Licensing Europe next month. The Natural History Museum, V&A, Van Gogh Museum and Style Library (with Morris & Co.) will be featured in the very first BLE Heritage X

Interiors Collab.

BRAND LICENSING EXPLAINED Brand licensing is a way for brand owners to increase their current fan base and move into new businesses categories without major investment in new manufacturing processes. It allows retailers and manufacturers to stand out from the competition and offer consumers

the

BRAND LICENSING FOR GAMING AND ESPORTS Gaming and esports has continued to grow over the last year with licensed consumer goods growing by 8.2% to $20.7 billion. With major streaming platforms YouTube and Twitch bringing in huge numbers of viewers, brands are paying attention to the markets through licensing, products, partnerships and more. For either consoles games to apps, licensing has a range of opportunities for brands to tap BRAND LICENSING FOR RETAILERS A visit to Brand Licensing Europe will open up a world of possibilities for your upcoming lines. Meet the owners and agents representing leading global brands and discover what’s going to be hot for 2021 and beyond. This is the largest event in Europe which will allow you to access the rights to license brands across

entertainment, art

BRAND LICENSING FOR SPORTS With globally recognised brands and passionate fanbases, brand licensing offers sports clubs, tournaments and associations the perfect opportunity to use licensed product ranges to drive new revenue and attract new fans. The sports industry has sold over $27.8bn in licensed merchandise with success stories including Manchester City’s Puma Culture range, Nike and Spongebob Squarepants ATTEND EUROPE'S LEADING BRAND LICENSING EVENT 1. Develop your understanding of licensing through trendspotting, presentations and themed installations. Hear experts debate the biggest issues from the future of retail to counterfeit IP and changing consumer behaviour. 2. Discover the widest range of brands available to license in Europe and discuss the opportunities for your business. Use the Matchmaking Service to pre-book meetings DOWNLOAD THE BRAND LICENSING HANDBOOK Insight into the business of licensing and the different categories. Case studies and style guides from leading brands, including Perry Ellis, V&A, Funko, Ford, Peter Rabbit and more. A breakdown of the licensing contract, key terminology, design and more. Analysis of top trends and a breakdown of the overall market. Brand Licensing

Handbook.

REGISTER YOUR INTEREST FOR 2020 Register your interest for Brand Licensing Europe 2021, taking place 17-19 November at ExCeL, London to be the first to hear about the latest show news and updates. You will also be notified first when we officially open registration. Visitor Registration - BLE 2021. OK. First Name *. Last Name *. Email *. DOWNLOAD THE SALES BROCHURE Visitor sample. Geographic breakdown. Areas of Interest. "It's really helpful for us to be here at BLE. We get to meet manufacturers, retailers and our existing licensees as well. We'd never meet some of the people that come past our stand otherwise.”. Elizabeth Bowers, Senior Commercial Manager, Royal Museums Greenwich. Sales brochure

download.

BRAND LICENSING FOR TOYS As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team. MARKET REPORT THE STATE Special Repor U.K etail and -commerce with brands outside of the traditional brick-and-mortar environment. All in all, it’s an exciting, but incredibly challenging time for retail in all

markets.”

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Europe, Asia and Americas Week have now ended! With thousands of meetings completed and deals signed, the Festival has been a great success so far. You can ACCESS ALL KEYNOTES AND SESSIONS ON-DEMAND for one month, or join us for the final week from 28-29 October at the LICENSING LEADERSHIP

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REGISTER TO ACCESS ON-DEMAND 3 REGIONS.  1 SEAMLESS PLATFORM. WEEK 1: EUROPE, WEEK 2: ASIA, WEEK 3: AMERICAS * One seamless platform enabling pre-arranged and drop in video meetings with new and existing partners * A tailored program and exhibitor list for each region that will be time-zoned to that territory * Virtual booths and showcases for exhibitors to highlight their

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FIND OUT HOW IT WORKS _“We are incredibly excited to announce Festival of Licensing and proud of the opportunities and experiences it offers to the global licensing industry . We know that there is a huge appetite for making domestic and international connections, discovering new IP and brands and learning how to navigate the new consumer landscape and the festival will support all of these needs. We plan to use the power of the platform to fuel the imagination, delight and inspire in a fitting celebration of this industry and the people within it.”_ ANNA KNIGHT, VP LICENSING THE LICENSING MIX TAPE PODCAST Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? From the editors of License Global, The Licensing Mix Tape podcast is a must-listen for individuals looking to licensing as a business growth strategy. The Licensing Mixtape, explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand

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STAY CONNECTED ACROSS THE GLOBE The Global Licensing Group is the worldwide licensing industry’s leading trade show organizer and media partner. Our mission is to provide licensing opportunities around the world to bring brands and products together. Learn more about our global opportunities and find the right market for you today. EXPLORE THE FESTIVAL

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