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Allyson Witherspoon, Chief Marketing Officer, Nissan U.S. Ashley Schapiro, Vice President Marketing, Media, Performance & Engagement, American Eagle Outfitters Inc. Craig Brommers Chief Marketing Officer American Eagle Outfitters Inc. Rob Cross, Director, Precision Marketing, Activation & Marketing Science, Nissan U.S.FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1 NEWS: EXTRA GUM CONVEYS OPTIMISM ABOUT POST-PANDEMIC WORLD EXTRA Gum displays neighbors reconnecting outside, a woman shutting down her virtual meeting and enthusiastically celebrating her return to the office, and first post-pandemic kisses between estranged lovers. “Before 2020, we took for granted just how fantastic it was to connect and celebrate in large groups or to simply be able to sharea
NEWS: CMO OF THE WEEK: AUDI OF AMERICA'S TARA RUSH When Tara Rush first joined Audi of America in April 2019 as SVP-Chief Communications Officer, she was the only woman on the automaker’s leadership team at the time.. But just over two years later, following a December 2020 promotion to Chief Marketing Officer, Rush says: “I'm so happy to be sitting here today with a 50/50 split of men and women on our leadership team.” NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. SPEAKERS: TIM JENKINS EVP, Head of Audience & Identity Solutions, Cadent. Tim Jenkins, a seasoned Silicon Valley veteran with more than 25 years in senior operational and executive roles, leads Audience & BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMAND Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers! ABOUT BRAND INNOVATORS Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on anydevice.
LIVECAST SERIES
Allyson Witherspoon, Chief Marketing Officer, Nissan U.S. Ashley Schapiro, Vice President Marketing, Media, Performance & Engagement, American Eagle Outfitters Inc. Craig Brommers Chief Marketing Officer American Eagle Outfitters Inc. Rob Cross, Director, Precision Marketing, Activation & Marketing Science, Nissan U.S.FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1 NEWS: EXTRA GUM CONVEYS OPTIMISM ABOUT POST-PANDEMIC WORLD EXTRA Gum displays neighbors reconnecting outside, a woman shutting down her virtual meeting and enthusiastically celebrating her return to the office, and first post-pandemic kisses between estranged lovers. “Before 2020, we took for granted just how fantastic it was to connect and celebrate in large groups or to simply be able to sharea
NEWS: CMO OF THE WEEK: AUDI OF AMERICA'S TARA RUSH When Tara Rush first joined Audi of America in April 2019 as SVP-Chief Communications Officer, she was the only woman on the automaker’s leadership team at the time.. But just over two years later, following a December 2020 promotion to Chief Marketing Officer, Rush says: “I'm so happy to be sitting here today with a 50/50 split of men and women on our leadership team.” NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. SPEAKERS: TIM JENKINS EVP, Head of Audience & Identity Solutions, Cadent. Tim Jenkins, a seasoned Silicon Valley veteran with more than 25 years in senior operational and executive roles, leads Audience & ABOUT BRAND INNOVATORS Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on anydevice.
BRAND INNOVATORS: FEATURED EVENTS While the opportunities for engagement have never been greater, these new ways of interacting with the marketplace are, for the most part, a new science. More information is needed about what’s working and what’s not, measuring and analyzing data, and how much of your marketing budget should be getting allocated to interactive media. BRAND INNOVATORS 10TH ANNIVERSARY SUMMIT & THINK TANK By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time.ENTERTAINMENT
Microaggressions. They can happen without you even noticing. They’re based on deep rooted assumptions, prejudices, incorrect beliefs that have been socialized throughout the NEWS: QSR INNOVATORS: BIGGBY COFFEE’S CO-CEO MIKE MCFALL When the pandemic hit last year, the co-founders of Michigan-based Biggby Coffee were worried that consumers would stop going out for coffee. Mike McFall, Co-CEO of Biggby Coffee, talks about how going out for coffee became a special treat in difficult times.RESTAURANTS
Jessica Wu-McConnell, Director of Marketing, Digital at McAlister's Deli, talks to Brand Innovators about the QSR's new "Warming up the Community" campaign, TOP 100 WOMEN IN BRAND MARKETING While the opportunities for engagement have never been greater, these new ways of interacting with the marketplace are, for the most part, a new science. More information is needed about what’s working and what’s not, measuring and analyzing data, and how much of your marketing budget should be getting allocated to interactive media. CPG - BRAND-INNOVATORS.COM Brian Lancey, VP of global sponsorships and consumer marketing at Mastercard, certainly didn’t expect to have to pivot the entirety of the global entertainment marketing and NEWS: BEHIND THE BRAND: CADILLAC’S MARKETING SECRETS For the past century, Cadillac has earned their place firmly at the center of American culture. You may recognize the brand from their recent campaign promoting the advanced Super Cruise technology – the first truly hands-free assisted driving feature – which incorporated celebrities such as Sofia Vergara and The Jonas Brothers.Or you may have heard musicians such as Johnny Cash or Bruce SPEAKERS: JONATHON TROUGHTON Jonathon Troughton is CEO and Co-Founder leading vision and strategy at Frameplay, the global leader in intrinsic in-game advertising. Jonathon’s passion for gaming, building engaging products and commercialization led him to start Frameplay in 2018.subscribe
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Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. BRINGING THE BRAND MARKETING COMMUNITY TOGETHER INNOVATOR INTERVIEWS: QSR, SHIVRAM VAIDEESWARAN, CMO,JAMBA CMO OF THE WEEK Q&A: FRANK COOPER INNOVATOR INTERVIEWS: CULTURAL MARKETING – TWITCH’S JOHN KOLLER CMO OF THE WEEK: LAURENT EZEKIEL, CHIEF MARKETING & GROWTH OFFICER ATWPP
REIMAGINING RETAIL IN THE FACE OF COVID INNOVATOR INTERVIEWS: QSR, SHIVRAM VAIDEESWARAN, CMO,JAMBA INNOVATOR INTERVIEWS: QSR & FAST CASUAL - STEPHANIE PERDUENo items found.
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