Are you over 18 and want to see adult content?
More Annotations
the national campus and community radio report : charts, interviews, reviews : !earshot :
Are you over 18 and want to see adult content?
Two Loves Studio - Food Photography Courses & Tips for Food Photographers
Are you over 18 and want to see adult content?
Burger Theory - Thoughtful Fast Food
Are you over 18 and want to see adult content?
SaaS Managed Hybrid Cloud & Container Orchestration | Platform9
Are you over 18 and want to see adult content?
Ciąża, objawy ciąży, kalendarz ciąży, poród, połóg | WP parenting
Are you over 18 and want to see adult content?
The World Games 2017 » Światowe Igrzyska Sportowe we Wrocławiu
Are you over 18 and want to see adult content?
Revista Misión Jurídica | Revista de Derecho y Ciencias Sociales
Are you over 18 and want to see adult content?
Favourite Annotations
A complete backup of www.tuttosport.com/news/tennis/2020/01/28-66099250/kobe_bryant_djokovic_in_lacrime_mi_ha_aiutato_in_un_mome
Are you over 18 and want to see adult content?
A complete backup of www.express.co.uk/sport/othersport/1233742/Kobe-Bryant-family-wife-children-dead-who-is-Vanessa-Bryant-Kobe
Are you over 18 and want to see adult content?
Text
BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FOR A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss.BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FOR A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss. WHAT IS STRATEGY (AND WHY SHOULD YOU CARE)? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences TEN YEARS LATER: THE DISCIPLINE OF CONTENT STRATEGY Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every HOW TO AUDIT BIG WEBSITES The upfront method can be speedier, but you may get better results when auditors who are immersed in the content decide which pages are most useful to evaluate. Split the spreadsheets. For most audits, you need to create a spreadsheet to record your results. For a big audit, it’ll be especially important to keep things organized. FINDING THE RIGHT PROBLEM TO SOLVE This is the secret superpower of the content strategy: identifying the right content challenges to solve. Bring the content strategist to the table early and often, and you’ll avoid the content problems that rear their ugly heads in the eleventh hour of any project. It’s often useful to engage a third party to conduct a situation analysis AN INTRODUCTION TO CONTENT ECOSYSTEM MAPS A content ecosystem map is not a workflow. Content ecosystem maps are a great way to capture all of your various workflows listed together in one place along with the people, content, and channels those workflows support. However, they are too high-level to document the complete production workflow of a given content type. WHAT DOES A CONTENT STRATEGIST DO? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences ASSESSING YOUR USER-CENTERED CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. TWO THINGS EVERY CONTENT STRATEGY NEEDS Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every HOW TO PLAN YOUR CONTENT ECOSYSTEM MAPPING PROJECT Content ecosystem mapping is a flexible and scalable methodology, but that flexibility can be overwhelming. Eventually, pouring additional hours into mapping does not bring additional clarity. (And your goal is always to increase clarity.) Timeboxing your mapping efforts before you start will help guide you on questions of scope, scale, and WHAT IS CONTENT STRATEGY? CONNECTING THE DOTS BETWEEN Content strategy means getting the right content, to the right people, in the right place, at the right time. Content strategy is an integrated set of user-centered, goal-driven choices about content throughout its lifecycle. Any of these definitions are correct. They’re just different ways of setting the stage for content as aproduct of
BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
WHAT IS STRATEGY (AND WHY SHOULD YOU CARE)? TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
WHAT IS STRATEGY (AND WHY SHOULD YOU CARE)? TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUAD The practice of content strategy has evolved a lot over the past few years.We’ve seen several newly defined specializations (like UX writing, content engineering, and product content strategy) popping up all over in blog posts and job descriptions.In fact, there are literally thousands of content strategy jobs in the marketplace today!Love it.
HOW TO AUDIT BIG WEBSITES The upfront method can be speedier, but you may get better results when auditors who are immersed in the content decide which pages are most useful to evaluate. Split the spreadsheets. For most audits, you need to create a spreadsheet to record your results. For a big audit, it’ll be especially important to keep things organized. TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every WHAT DOES A CONTENT STRATEGIST DO? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences WHAT IS CONTENT STRATEGY? CONNECTING THE DOTS BETWEEN Content strategy means getting the right content, to the right people, in the right place, at the right time. Content strategy is an integrated set of user-centered, goal-driven choices about content throughout its lifecycle. Any of these definitions are correct. They’re just different ways of setting the stage for content as aproduct of
AN INTRODUCTION TO CONTENT ECOSYSTEM MAPS A content ecosystem map is not a workflow. Content ecosystem maps are a great way to capture all of your various workflows listed together in one place along with the people, content, and channels those workflows support. However, they are too high-level to document the complete production workflow of a given content type. HOW TO CLEAN UP YOUR CONTENT MESS Content Strategy Tip #1: Lots of content isn’t better content. Get rid of the ROT. You’d be amazed at what a difference you can make in the content on your site by just eliminating the stuff that is redundant, outdated, or trivial. For smaller sites, you might be able to do this in one fell swoop. MAKING TIME FOR CONTENT STRATEGY Making Time for Content Strategy. Taking time to slow down and really think about content can seem impossible. But it’s a crucial step for the health of your business (and self). Sustainable content success depends greatly on how much time people in the organization who care about content generally are allowed to care about contentKRISTINA HALVORSON
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every HOW TO HIRE A CONTENT STRATEGIST Some good numbers to know, according to Glassdoor: The average national salary for content strategists in the United States is $72,742*. The average salary for a content strategist just starting out (0–1 years of experience) is $54,733*. The average salary for a seasoned content strategist (15+ years of experience) is $106,582*.BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FOR A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss.BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FOR A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss. TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every WHAT IS STRATEGY (AND WHY SHOULD YOU CARE)? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences HOW TO AUDIT BIG WEBSITES The upfront method can be speedier, but you may get better results when auditors who are immersed in the content decide which pages are most useful to evaluate. Split the spreadsheets. For most audits, you need to create a spreadsheet to record your results. For a big audit, it’ll be especially important to keep things organized.KRISTINA HALVORSON
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every FINDING THE RIGHT PROBLEM TO SOLVE This is the secret superpower of the content strategy: identifying the right content challenges to solve. Bring the content strategist to the table early and often, and you’ll avoid the content problems that rear their ugly heads in the eleventh hour of any project. It’s often useful to engage a third party to conduct a situation analysis WHAT DOES A CONTENT STRATEGIST DO? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences ASSESSING YOUR USER-CENTERED CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. AN INTRODUCTION TO CONTENT ECOSYSTEM MAPS A content ecosystem map is not a workflow. Content ecosystem maps are a great way to capture all of your various workflows listed together in one place along with the people, content, and channels those workflows support. However, they are too high-level to document the complete production workflow of a given content type. HOW TO CLEAN UP YOUR CONTENT MESS Content Strategy Tip #1: Lots of content isn’t better content. Get rid of the ROT. You’d be amazed at what a difference you can make in the content on your site by just eliminating the stuff that is redundant, outdated, or trivial. For smaller sites, you might be able to do this in one fell swoop. HOW TO PLAN YOUR CONTENT ECOSYSTEM MAPPING PROJECT Content ecosystem mapping is a flexible and scalable methodology, but that flexibility can be overwhelming. Eventually, pouring additional hours into mapping does not bring additional clarity. (And your goal is always to increase clarity.) Timeboxing your mapping efforts before you start will help guide you on questions of scope, scale, andBRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FOR A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss.BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FOR A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss. TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every WHAT IS STRATEGY (AND WHY SHOULD YOU CARE)? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences HOW TO AUDIT BIG WEBSITES The upfront method can be speedier, but you may get better results when auditors who are immersed in the content decide which pages are most useful to evaluate. Split the spreadsheets. For most audits, you need to create a spreadsheet to record your results. For a big audit, it’ll be especially important to keep things organized.KRISTINA HALVORSON
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every FINDING THE RIGHT PROBLEM TO SOLVE This is the secret superpower of the content strategy: identifying the right content challenges to solve. Bring the content strategist to the table early and often, and you’ll avoid the content problems that rear their ugly heads in the eleventh hour of any project. It’s often useful to engage a third party to conduct a situation analysis WHAT DOES A CONTENT STRATEGIST DO? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences ASSESSING YOUR USER-CENTERED CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. AN INTRODUCTION TO CONTENT ECOSYSTEM MAPS A content ecosystem map is not a workflow. Content ecosystem maps are a great way to capture all of your various workflows listed together in one place along with the people, content, and channels those workflows support. However, they are too high-level to document the complete production workflow of a given content type. HOW TO CLEAN UP YOUR CONTENT MESS Content Strategy Tip #1: Lots of content isn’t better content. Get rid of the ROT. You’d be amazed at what a difference you can make in the content on your site by just eliminating the stuff that is redundant, outdated, or trivial. For smaller sites, you might be able to do this in one fell swoop. HOW TO PLAN YOUR CONTENT ECOSYSTEM MAPPING PROJECT Content ecosystem mapping is a flexible and scalable methodology, but that flexibility can be overwhelming. Eventually, pouring additional hours into mapping does not bring additional clarity. (And your goal is always to increase clarity.) Timeboxing your mapping efforts before you start will help guide you on questions of scope, scale, andBRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FOR A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss.BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FOR A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss. TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every WHAT IS STRATEGY (AND WHY SHOULD YOU CARE)? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences HOW TO AUDIT BIG WEBSITES The upfront method can be speedier, but you may get better results when auditors who are immersed in the content decide which pages are most useful to evaluate. Split the spreadsheets. For most audits, you need to create a spreadsheet to record your results. For a big audit, it’ll be especially important to keep things organized.KRISTINA HALVORSON
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every FINDING THE RIGHT PROBLEM TO SOLVE This is the secret superpower of the content strategy: identifying the right content challenges to solve. Bring the content strategist to the table early and often, and you’ll avoid the content problems that rear their ugly heads in the eleventh hour of any project. It’s often useful to engage a third party to conduct a situation analysis WHAT DOES A CONTENT STRATEGIST DO? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences ASSESSING YOUR USER-CENTERED CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. AN INTRODUCTION TO CONTENT ECOSYSTEM MAPS A content ecosystem map is not a workflow. Content ecosystem maps are a great way to capture all of your various workflows listed together in one place along with the people, content, and channels those workflows support. However, they are too high-level to document the complete production workflow of a given content type. HOW TO CLEAN UP YOUR CONTENT MESS Content Strategy Tip #1: Lots of content isn’t better content. Get rid of the ROT. You’d be amazed at what a difference you can make in the content on your site by just eliminating the stuff that is redundant, outdated, or trivial. For smaller sites, you might be able to do this in one fell swoop. HOW TO PLAN YOUR CONTENT ECOSYSTEM MAPPING PROJECT Content ecosystem mapping is a flexible and scalable methodology, but that flexibility can be overwhelming. Eventually, pouring additional hours into mapping does not bring additional clarity. (And your goal is always to increase clarity.) Timeboxing your mapping efforts before you start will help guide you on questions of scope, scale, andBRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
KRISTINA HALVORSON
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FORTACTICAL VS STRATEGIC DEFINITIONTACTICAL VS STRATEGIC LEADERSHIPTACTICAL VS STRATEGIC MANAGEMENTCORE STRATEGY IN BUSINESSGOAL VS OBJECTIVE VS STRATEGYOBJECTIVES VS STRATEGY VS TACTICS A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss.BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
KRISTINA HALVORSON
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FORTACTICAL VS STRATEGIC DEFINITIONTACTICAL VS STRATEGIC LEADERSHIPTACTICAL VS STRATEGIC MANAGEMENTCORE STRATEGY IN BUSINESSGOAL VS OBJECTIVE VS STRATEGYOBJECTIVES VS STRATEGY VS TACTICS A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss. WHAT IS STRATEGY (AND WHY SHOULD YOU CARE)? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUAD The practice of content strategy has evolved a lot over the past few years.We’ve seen several newly defined specializations (like UX writing, content engineering, and product content strategy) popping up all over in blog posts and job descriptions.In fact, there are literally thousands of content strategy jobs in the marketplace today!Love it.
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every AN INTRODUCTION TO CONTENT ECOSYSTEM MAPS A content ecosystem map is not a workflow. Content ecosystem maps are a great way to capture all of your various workflows listed together in one place along with the people, content, and channels those workflows support. However, they are too high-level to document the complete production workflow of a given content type. WRANGLING THE WILD, WILD WEST OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every HOW TO AUDIT BIG WEBSITES The upfront method can be speedier, but you may get better results when auditors who are immersed in the content decide which pages are most useful to evaluate. Split the spreadsheets. For most audits, you need to create a spreadsheet to record your results. For a big audit, it’ll be especially important to keep things organized. FINDING THE RIGHT PROBLEM TO SOLVE This is the secret superpower of the content strategy: identifying the right content challenges to solve. Bring the content strategist to the table early and often, and you’ll avoid the content problems that rear their ugly heads in the eleventh hour of any project. It’s often useful to engage a third party to conduct a situation analysis ASSESSING YOUR USER-CENTERED CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. WHAT IS CONTENT STRATEGY? CONNECTING THE DOTS BETWEEN Content strategy means getting the right content, to the right people, in the right place, at the right time. Content strategy is an integrated set of user-centered, goal-driven choices about content throughout its lifecycle. Any of these definitions are correct. They’re just different ways of setting the stage for content as aproduct of
CONTENT STRATEGY IS NOT UX Content Strategy is Not UX. It’s time to look beyond your industry-specific definition of content strategy and end these marmot wars once and for all. Every couple of weeks, one of my colleagues in the content strategy community wigs out a little bit about marketing people co-opting “our” terms and processes for their own(presumably
BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
KRISTINA HALVORSON
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FORTACTICAL VS STRATEGIC DEFINITIONTACTICAL VS STRATEGIC LEADERSHIPTACTICAL VS STRATEGIC MANAGEMENTCORE STRATEGY IN BUSINESSGOAL VS OBJECTIVE VS STRATEGYOBJECTIVES VS STRATEGY VS TACTICS A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss.BRAIN TRAFFIC
Find your people at a Brain Traffic event. Join us at one of our wildly popular content strategy conferences, Confab and Button —all online until this dang pandemic is over. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. CONTENT STRATEGY ARTICLES Brain Traffic content strategy articles provide best practices and industry insights for improving content on websites, in products, and across content marketing programs. HOW TO PLAN AND RUN A CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. THE SECRETS TO STAKEHOLDER ALIGNMENT 5 steps to getting your stakeholders aligned. To get to the hand-holding and singing, follow these five steps: 1. Identify your stakeholders. First, make a list of the stakeholders for your project. Get specific—not just “someone from product development.”. Find out precise names and titles. Then, determine what type of stakeholdereach
HOW TO BUILD YOUR COMMUNITY OF PRACTICE 2. Schedule routine gatherings with the specific purpose of sharing practice methods and lessons learned. Steal any of the above-mentioned ideas! 3. Create workspaces to share artifacts and conversation. Use Slack workgroups, microsites, cloud-based sharing, even email newsletters. 4. Stay on it. NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUADSEE MORE ONBRAINTRAFFIC.COM
BRAIN TRAFFIC LANDS THE QUAD! Brain Traffic Lands the Quad! Substance, structure, workflow, governance. Now there’s a recipe for content strategy success. In 2018, we updated the content strategy quad to include elements of content design and systems design. The original quad featured in this post is still available on the Brain Traffic blog for archivalpurposes, so make
AN INTRODUCTION TO METADATA AND TAXONOMIES Let’s clear up definitions and applications of these two content strategy must-haves. Brain Traffic. |. August 18, 2017. As the structured/adaptive content conversation progresses, metadata and taxonomies will also become more and more important. To participate in the conversation, you don’t need to know everything—but you doneed to
KRISTINA HALVORSON
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every CORE STRATEGY VS. STRATEGIC PRIORITIES: WHICH IS RIGHT FORTACTICAL VS STRATEGIC DEFINITIONTACTICAL VS STRATEGIC LEADERSHIPTACTICAL VS STRATEGIC MANAGEMENTCORE STRATEGY IN BUSINESSGOAL VS OBJECTIVE VS STRATEGYOBJECTIVES VS STRATEGY VS TACTICS A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarizes choices about why a company (or team) produces content, for whom, and how it manifests (the “what”). Example: Create concise, on-brand content that empowers our priority users to efficiently complete tasks and manage risk of financial loss. WHAT IS STRATEGY (AND WHY SHOULD YOU CARE)? Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences NEW THINKING: BRAIN TRAFFIC’S CONTENT STRATEGY QUAD The practice of content strategy has evolved a lot over the past few years.We’ve seen several newly defined specializations (like UX writing, content engineering, and product content strategy) popping up all over in blog posts and job descriptions.In fact, there are literally thousands of content strategy jobs in the marketplace today!Love it.
TEN YEARS LATER: THE DISCIPLINE OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every AN INTRODUCTION TO CONTENT ECOSYSTEM MAPS A content ecosystem map is not a workflow. Content ecosystem maps are a great way to capture all of your various workflows listed together in one place along with the people, content, and channels those workflows support. However, they are too high-level to document the complete production workflow of a given content type. WRANGLING THE WILD, WILD WEST OF CONTENT Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; host of The Content Strategy Podcast, and the founder of the Confab content strategy conferences.Kristina speaks worldwide about content strategy, educating and inspiring audiences across every HOW TO AUDIT BIG WEBSITES The upfront method can be speedier, but you may get better results when auditors who are immersed in the content decide which pages are most useful to evaluate. Split the spreadsheets. For most audits, you need to create a spreadsheet to record your results. For a big audit, it’ll be especially important to keep things organized. FINDING THE RIGHT PROBLEM TO SOLVE This is the secret superpower of the content strategy: identifying the right content challenges to solve. Bring the content strategist to the table early and often, and you’ll avoid the content problems that rear their ugly heads in the eleventh hour of any project. It’s often useful to engage a third party to conduct a situation analysis ASSESSING YOUR USER-CENTERED CONTENT STRATEGY Scott Kubie is the lead content strategist here at Brain Traffic and the author of Writing for Designers from A Book Apart.Scott has focused on the content side of digital experiences since 2009, and was the first UX content strategist at Wolfram Research. WHAT IS CONTENT STRATEGY? CONNECTING THE DOTS BETWEEN Content strategy means getting the right content, to the right people, in the right place, at the right time. Content strategy is an integrated set of user-centered, goal-driven choices about content throughout its lifecycle. Any of these definitions are correct. They’re just different ways of setting the stage for content as aproduct of
CONTENT STRATEGY IS NOT UX Content Strategy is Not UX. It’s time to look beyond your industry-specific definition of content strategy and end these marmot wars once and for all. Every couple of weeks, one of my colleagues in the content strategy community wigs out a little bit about marketing people co-opting “our” terms and processes for their own(presumably
Services Training
Events Articles AboutContact
WE’RE THE CONTENT STRATEGY EXPERTS. Brain Traffic helps website, product, and marketing teams get content right—for your audience and your business. Learn about our content strategy services , in-house training , and upcoming events .Latest Article
HOW TO ANSWER: HOW LONG WILL THIS CONTENT TAKE YOU TO WRITE? Need to estimate hours for your content production? Step one: Don’t guess! Better questions help keep content production from derailing our design projects.Read the article
OUR BOOKS
Brain Traffic authors are recognized leaders of the global content strategy conversation. CONTENT STRATEGY FOR THE WEBKristina Halvorson
THE CONTENT STRATEGY TOOLKITMeghan Casey
WRITING FOR DESIGNERSScott Kubie
OUR CLIENTS
> “We could not have done this project without you. You listened, > you considered, you advised, you listened again, you revised, and > you set us out a clear and flexible road to the future. And we’ve > really enjoyed getting to know you.” > Julie, Vice President/Editor-in-Chief > “Brain Traffic takes a united, collaborative approach. They get > our vision and our goal—where we’ve been, where we’re at now, > and where we want to go. They’re like an extension of our internal > team instead of a vendor.” > Morgan, Senior Digital Strategist > “It has been and continues to be a real pleasure working with > Brain Traffic. Kristina got us focused and moving down the right > path, and Meghan has been fantastic! Brain Traffic really is at the > top of the content game.” > Robb, Chief Marketing & Communications Officer LET’S STAY IN TOUCH! Join Brain Traffic’s mailing list for monthly content strategy insights and updates about upcoming events.First Name
Last Name
Email Address
Thanks for signing up! OOPS! SOMETHING WENT WRONG WHILE SUBMITTING THE FORM. PLEASE TRYAGAIN.
*
2019 Brain Traffic * Confab Conference Button Conference * Content Strategy Podcast* Contact Us
* Newsletter
Details
Copyright © 2024 ArchiveBay.com. All rights reserved. Terms of Use | Privacy Policy | DMCA | 2021 | Feedback | Advertising | RSS 2.0