BORN GROUPABOUTCOOKIE POLICYANTI-CORRUPTION AND BRIBERY POLICY Making Waves with Yamaha Music. See how the online experience became a symphony of modern technology. About – BORN. With the most compelling creative, tech and consulting services, we transform brands by delivering experiences that change how

ABOUT | BORN GROUP

About | BORN Group. Tech Mahindra. We are a global digital agency. driven by human-centered. experiences. We partner with brands to deliver award-winning experiences with purpose. BORN About. Tech

Mahindra.

CAREERS | BORN GROUP The SFCC Architect/Technical Lead is dedicated to defining technical solution specifically for SFCC platform and acts in a leadership role to provide technical

STELLA FRAMEWORK

The best way to conquer the stars is to be one. In 2020, BORN introduced Stella — a strategic framework designed to project your eCommerce solution out of this stratosphere. With Stella, brand strategy, behavioral data (across channels) and books of record (tech) work together harmoniously to deliver exceptional customer

experiences.

THE BENEFITS OF BUY NOW, PAY LATER FOR CONSUMERS AND The future of buy now, pay later. As the use of frictionless, contactless experiences, and mobile wallets at the checkout in retail settings increase, the uptake of BNPL should follow suit. BNPL payment methods went from 3% of all eCommerce payments in 2018 to 8% in 2019, according to the Global Payments Report 2020 by Worldpay from FIS 12. BORN WELCOMES MINNA RHEE, MANAGING DIRECTOR, NORTH AMERICA Minna is just the sort of person we need.’. NEW YORK, July 8, 2020 / — BORN Group (www.borngroup.com), an award winning digital agency with a focus on customer experience and enterprise commerce solutions, is pleased to announce Minna Rhee, as Managing Director for North America. In this capacity, Rhee will provide strategic leadership to

HARLEY DAVIDSON

Harley Davidson NYC needed to significantly increase brand visibility to both tourists and locals. They commissioned BORN to create their flagship digital experience to drive in-store traffic and sell merchandise directly to consumers. Goals. Design and develop a fully responsive site within three months. Balance a mix of content and

commerce.

NESTLÉ GERBER

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide. Brief. Gerber had multiple sites including mygerber.com and thegerberstore.com. EAGLE - SAP CUSTOMER EXPERIENCE ACCELERATOR - BORN GROUP EAGLE is the first-ever SAP-certified accelerator for SAP Customer Experience. Achieve faster time-to-benefit and ROI with rich features, up to 40% reduction in implementation cost, and go-live in half the time, without sacrificing quality. SAP Customer Experience is a future-proof solution that businesses of every size around the world

rely on.

PAUL STUART

Paul Stuart is one of the oldest and most well-respected names in fashion, offering exclusive and custom-tailored clothing, sportswear, footwear, and accessories for men and women. BORN GROUPABOUTCOOKIE POLICYANTI-CORRUPTION AND BRIBERY POLICY Making Waves with Yamaha Music. See how the online experience became a symphony of modern technology. About – BORN. With the most compelling creative, tech and consulting services, we transform brands by delivering experiences that change how

ABOUT | BORN GROUP

About | BORN Group. Tech Mahindra. We are a global digital agency. driven by human-centered. experiences. We partner with brands to deliver award-winning experiences with purpose. BORN About. Tech

Mahindra.

CAREERS | BORN GROUP The SFCC Architect/Technical Lead is dedicated to defining technical solution specifically for SFCC platform and acts in a leadership role to provide technical

STELLA FRAMEWORK

The best way to conquer the stars is to be one. In 2020, BORN introduced Stella — a strategic framework designed to project your eCommerce solution out of this stratosphere. With Stella, brand strategy, behavioral data (across channels) and books of record (tech) work together harmoniously to deliver exceptional customer

experiences.

THE BENEFITS OF BUY NOW, PAY LATER FOR CONSUMERS AND The future of buy now, pay later. As the use of frictionless, contactless experiences, and mobile wallets at the checkout in retail settings increase, the uptake of BNPL should follow suit. BNPL payment methods went from 3% of all eCommerce payments in 2018 to 8% in 2019, according to the Global Payments Report 2020 by Worldpay from FIS 12. BORN WELCOMES MINNA RHEE, MANAGING DIRECTOR, NORTH AMERICA Minna is just the sort of person we need.’. NEW YORK, July 8, 2020 / — BORN Group (www.borngroup.com), an award winning digital agency with a focus on customer experience and enterprise commerce solutions, is pleased to announce Minna Rhee, as Managing Director for North America. In this capacity, Rhee will provide strategic leadership to

HARLEY DAVIDSON

Harley Davidson NYC needed to significantly increase brand visibility to both tourists and locals. They commissioned BORN to create their flagship digital experience to drive in-store traffic and sell merchandise directly to consumers. Goals. Design and develop a fully responsive site within three months. Balance a mix of content and

commerce.

NESTLÉ GERBER

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide. Brief. Gerber had multiple sites including mygerber.com and thegerberstore.com. EAGLE - SAP CUSTOMER EXPERIENCE ACCELERATOR - BORN GROUP EAGLE is the first-ever SAP-certified accelerator for SAP Customer Experience. Achieve faster time-to-benefit and ROI with rich features, up to 40% reduction in implementation cost, and go-live in half the time, without sacrificing quality. SAP Customer Experience is a future-proof solution that businesses of every size around the world

rely on.

PAUL STUART

Paul Stuart is one of the oldest and most well-respected names in fashion, offering exclusive and custom-tailored clothing, sportswear, footwear, and accessories for men and women.

BORN | BORN GROUP

Connecting creative, content, and commerce, BORN Group is an award-winning, global agency that helps brands with digital transformation. BORN is a Tech Mahindra company. The group operates in 90 countries employing 131,000 staff speaking 18 languages. PARTNERS | BORN GROUP With a community of over 120 vendors, our partner roadmap is constantly developing as we seek the best collaborators with solutions that fit our clients’ unique needs–now and tomorrow. Our partner community is an extension of our team, as we look to leverage innovators across the industry to meet your unique business solutions. SHOPPING IN AUGMENTED REALITY: THE IMPACT OF AR ON In 2016, Pokémon Go drew millions of individuals around the world into the streets to ostensibly play a game that simultaneously familiarized them with location-based services and augmented reality (AR) technology. What was once a gimmick in apps such as Snapchat and Instagram to add real-time special effects, transformations or filters to pics – bunny ears, anyone? – is now big business. ELECTRONICS & EQUIPMENT Impacting digital change with innovative and effective solutions. Our Electronics and Equipment practice is focused on solving problems across product development, infrastructure transformation, enterprise IT, and digital marketing. Our focus on emerging platforms and technologies, coupled with our partner ecosystem and years of

experience help

TELECOMMUNICATIONS

BlueMarble is TechM’s omnichannel Commerce, Product Catalog and Order Management solution. Incredibly versatile, it supports TMForum OpenAPI interfaces for integration with all channel applications and existing IT systems. It uses a modular architecture for flexible adaptations to individual business needs. BlueMarble Product Catalog

offers a

BORN COMMERCIAL

BORN’s Commercial business unit is able to provide enterprise-level work to emerging, small, and medium businesses, leveraging Adobe’s best-of-breed eCommerce solution, all at a fixed-price. With a dedicated team of project managers, developers, and sales representatives, BORN has crafted a directive approach that will drive

merchants to

SAP GLOBAL STRATEGIC SERVICE PARTNER Founded in 1972, as Systemanalyse und Programmentwicklung, this venerable software giant has expanded into many areas spanning CX, Data Science, Field Service, and Configure Price & Quote. BORN is one of just a few Global Strategic Service Partner’s (GSSP) of SAP. With over 1,000 projects delivered in 35 countries, we foster a

relationship

HARLEY DAVIDSON

Harley Davidson NYC needed to significantly increase brand visibility to both tourists and locals. They commissioned BORN to create their flagship digital experience to drive in-store traffic and sell merchandise directly to consumers. Goals. Design and develop a fully responsive site within three months. Balance a mix of content and

commerce.

THE STELLA FRAMEWORK It’s why we at BORN have named this framework Stella. Placing a “5-star” customer experience at the heart of its philosophy, Stella seeks to elevate customer engagement and conversion across connected channels. At the very top, we have a segmented method to SENIOR PRODUCER (INTEGRATED CONTENT) Senior Producer (Integrated Content) GENERAL ROLE DESCRIPTION Based in London, BORN EMEA is looking for a Senior Integrated Content Project Manager/Producer to join its award-winning team reporting into Director of Integrated Content Projects. The purpose of the role is to manage one or more projects involving initial creative strategy, UX/

UI

BORN GROUPABOUTCOOKIE POLICYANTI-CORRUPTION AND BRIBERY POLICY Combining creative, content, and commerce to drive change. Imagine, build, and run human-centered brand experiences.

ABOUT | BORN GROUP

Acquired by Tech Mahindra in 2019, BORN Group continues to innovate and dominate at the intersection of art and science. CAREERS | BORN GROUP The SFCC Architect/Technical Lead is dedicated to defining technical solution specifically for SFCC platform and acts in a leadership role to provide technical

STELLA FRAMEWORK

Stella’s second layer examines how people engage, interact and transact across channels in their daily lives – from traditional channels such as retail, events, and print, to contemporary channels such as web, mobile, social, and gaming. THE BENEFITS OF BUY NOW, PAY LATER FOR CONSUMERS AND Connecting creative, content, and commerce, BORN Group is an award-winning, global agency that helps brands with digital transformation. BORN is a Tech Mahindra company. The group operates in 90 countries employing 131,000 staff speaking 18 languages.

NESTLÉ GERBER

Enhancing the User Experience Our design team worked with Gerber on continuous improvements across UX and UI. BORN’s goal was to ensure that the design and layout of the website was aligned with Nestle Infant Nutrition guidelines and guide books, with a phase 2 built around cultivating CX personalization based upon Gerber’s rich

content library.

TECH MAHINDRA

We started April 1st, 2011 when two private equity funds acquired Fresh Media Group in London, a very respected content agency that mainly serviced newsprint and magazines. BORN WELCOMES MINNA RHEE, MANAGING DIRECTOR, NORTH AMERICA Connecting creative, content, and commerce, BORN Group is an award-winning, global agency that helps brands with digital transformation. BORN is a Tech Mahindra company. The group operates in 90 countries employing 131,000 staff speaking 18 languages. EAGLE - SAP CUSTOMER EXPERIENCE ACCELERATOR - BORN GROUP EAGLE is the first-ever SAP-certified accelerator for SAP Customer Experience. Achieve faster time-to-benefit and ROI with rich features, up to 40% reduction in implementation cost, and go-live in half the time, without sacrificing quality.

PAUL STUART

Background Paul Stuart is one of the oldest and most well-respected names in fashion, offering exclusive and custom-tailored clothing, sportswear, footwear, and accessories for men and women. BORN GROUPABOUTCOOKIE POLICYANTI-CORRUPTION AND BRIBERY POLICY Combining creative, content, and commerce to drive change. Imagine, build, and run human-centered brand experiences.

ABOUT | BORN GROUP

Acquired by Tech Mahindra in 2019, BORN Group continues to innovate and dominate at the intersection of art and science. CAREERS | BORN GROUP The SFCC Architect/Technical Lead is dedicated to defining technical solution specifically for SFCC platform and acts in a leadership role to provide technical

STELLA FRAMEWORK

Stella’s second layer examines how people engage, interact and transact across channels in their daily lives – from traditional channels such as retail, events, and print, to contemporary channels such as web, mobile, social, and gaming. THE BENEFITS OF BUY NOW, PAY LATER FOR CONSUMERS AND Connecting creative, content, and commerce, BORN Group is an award-winning, global agency that helps brands with digital transformation. BORN is a Tech Mahindra company. The group operates in 90 countries employing 131,000 staff speaking 18 languages.

NESTLÉ GERBER

Enhancing the User Experience Our design team worked with Gerber on continuous improvements across UX and UI. BORN’s goal was to ensure that the design and layout of the website was aligned with Nestle Infant Nutrition guidelines and guide books, with a phase 2 built around cultivating CX personalization based upon Gerber’s rich

content library.

TECH MAHINDRA

We started April 1st, 2011 when two private equity funds acquired Fresh Media Group in London, a very respected content agency that mainly serviced newsprint and magazines. BORN WELCOMES MINNA RHEE, MANAGING DIRECTOR, NORTH AMERICA Connecting creative, content, and commerce, BORN Group is an award-winning, global agency that helps brands with digital transformation. BORN is a Tech Mahindra company. The group operates in 90 countries employing 131,000 staff speaking 18 languages. EAGLE - SAP CUSTOMER EXPERIENCE ACCELERATOR - BORN GROUP EAGLE is the first-ever SAP-certified accelerator for SAP Customer Experience. Achieve faster time-to-benefit and ROI with rich features, up to 40% reduction in implementation cost, and go-live in half the time, without sacrificing quality.

PAUL STUART

Background Paul Stuart is one of the oldest and most well-respected names in fashion, offering exclusive and custom-tailored clothing, sportswear, footwear, and accessories for men and women.

BORN | BORN GROUP

Connecting creative, content, and commerce, BORN Group is an award-winning, global agency that helps brands with digital transformation. BORN is a Tech Mahindra company. The group operates in 90 countries employing 131,000 staff speaking 18 languages. PARTNERS | BORN GROUP From marketplace solutions to commerce platforms, our partner ecosystem is built on innovation, assuring our clients’ sites are created with the greatest solutions available. ELECTRONICS & EQUIPMENT A question and answer system which helps enterprise users to search relevant answers from unstructured data within the organization utilizing Deep Learning (DL) by teaching contextual knowledge and using Natural Language Processing (NLP). SHOPPING IN AUGMENTED REALITY: THE IMPACT OF AR ON In 2016, Pokémon Go drew millions of individuals around the world into the streets to ostensibly play a game that simultaneously familiarized them with location-based services and augmented reality (AR) technology. What was once a gimmick in apps such as Snapchat and Instagram to add real-time special effects, transformations or filters to pics – bunny ears, anyone? – is now big business.

BORN COMMERCIAL

BORN’s Commercial business unit is able to provide enterprise-level work to emerging, small, and medium businesses, leveraging Adobe’s best-of-breed eCommerce solution, all at a fixed-price.

HARLEY DAVIDSON

Ease of use BORN created and leveraged a suite of templates that enabled the client to manage the site with limited prior technical knowledge. The ease of use of these templates ensured the Harley Davidson NYC team could readily update its site with new content and commerce opportunities. SAP GLOBAL STRATEGIC SERVICE PARTNER SAP Customer Experience solutions deliver personal, trusted, and connected customer experiences combining eCommerce, Customer Data, Sales & Service, and Marketing solutions. THE STELLA FRAMEWORK In our work with landmark global brands, we have found common ground in the ways they operate. Putting our perspectives together with our deep experience with studying customer behaviour and how they interact with an enterprise’s books of record, we have come up with a strategic framework for us – and our clients – to serve as a lens to see this entire process through. TECH MAHINDRA BUYS ICONIC AGENCY, BORN GROUP Connecting creative, content, and commerce, BORN Group is an award-winning, global agency that helps brands with digital transformation. BORN is a Tech Mahindra company. The group operates in 90 countries employing 131,000 staff speaking 18 languages. SENIOR PRODUCER (INTEGRATED CONTENT) Supporting Pre-sales: Assisting with pre-sales enquiries relating to BORN delivery team, including working with internal account management team to identify, nurture and convert cross- and up-selling opportunities within allocated accounts, or projects (organic growth).

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