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WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS A/B Split Testing for Email. The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services . The actual process for Newsletter A/B Split Testing involves splitting a small, randomly selected subset of your mailing list subscribers into two groups. HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS Using the Display Network to Drive Awareness. Two of the best ways to put the display network to use to promote your app is to use interstitials and app promotion ads. Interstitials are "disruptive" fullscreen units that drive strong interaction and conversion rates for your mobile app. App promotion ads are ads that are created in the"app
DESKTOP VS. MOBILE: THREE KEY WEBSITE DESIGN DIFFERENCES Here are three key components of your website that need to be distinct on mobile versus desktop. 1. Content organization. One of the most complex elements of designing for mobile is the question of how content should be organized. The needs of your mobile users might be distinct from those of HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM 7 KILLER TIPS TO CREATING A WEBSITE SPECIFICATION DOCUMENT An experienced architect will tell you: only a foolish person would build a house without first putting some specs down on paper. The process of building a website is no different. BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. 10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 1. Twitter Chats. Networking and speaking with other people from within your respective industry is key for growing your online presence. Twitter chats give you the ability to speak with peers, customers, and thought leaders in an organized way. Brandon Seymour, Online Marketing Director at BioTrackTHC explains: "I'd recommend thatB2B's get
WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC We’re consultants, guides, and partners for brands on digital transformation journeys. Wherever you’re going, we bring ideas and excitement to help you get there. Our center of excellence for branding, BFM Brand Lab, shapes brand identities that define the story, guiding vision, and market positioning of human-centeredbrands. Great brand
WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS A/B Split Testing for Email. The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services . The actual process for Newsletter A/B Split Testing involves splitting a small, randomly selected subset of your mailing list subscribers into two groups. HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS Using the Display Network to Drive Awareness. Two of the best ways to put the display network to use to promote your app is to use interstitials and app promotion ads. Interstitials are "disruptive" fullscreen units that drive strong interaction and conversion rates for your mobile app. App promotion ads are ads that are created in the"app
DESKTOP VS. MOBILE: THREE KEY WEBSITE DESIGN DIFFERENCES Here are three key components of your website that need to be distinct on mobile versus desktop. 1. Content organization. One of the most complex elements of designing for mobile is the question of how content should be organized. The needs of your mobile users might be distinct from those of HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM 7 KILLER TIPS TO CREATING A WEBSITE SPECIFICATION DOCUMENT An experienced architect will tell you: only a foolish person would build a house without first putting some specs down on paper. The process of building a website is no different. BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. 10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 1. Twitter Chats. Networking and speaking with other people from within your respective industry is key for growing your online presence. Twitter chats give you the ability to speak with peers, customers, and thought leaders in an organized way. Brandon Seymour, Online Marketing Director at BioTrackTHC explains: "I'd recommend thatB2B's get
WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 DESKTOP VS. MOBILE: THREE KEY WEBSITE DESIGN DIFFERENCES Here are three key components of your website that need to be distinct on mobile versus desktop. 1. Content organization. One of the most complex elements of designing for mobile is the question of how content should be organized. The needs of your mobile users might be distinct from those of 10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to 10 ADVANTAGES OF SOCIAL MEDIA MARKETING FOR YOUR BUSINESS 1. Increased Brand Awareness. Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. HOW TO BE SUCCESSFUL ON YOUTUBE IN 10 EASY STEPS 5. Fill-out your video details. Always keep in mind your standard SEO practices when it comes to posting your finished product. Make sure all of the necessary fields are filled and focused on the targeted keywords. Put important keywords at the front of your video titles,and
10 STEPS TO OPTIMIZE YOUR LINKEDIN PROFILE FOR SEARCH Make sure you present yourself the same way you would in a face-to-face interview. They say "dress for the job you want." You should treat your profile picture with the same mentality. 4. Be strategic with content: Develop content that tells a comprehensive, consistent story about your career history. 10 TIPS TO ENHANCE YOUR SEARCH ENGINE OPTIMIZATION In the digital marketing space, Search Engine Optimization (or SEO) has become one of the leading areas to hone in on if you're seeking some major growth for your company.Whether your brand is facing a lot of competition, or is looking to bring in some more sales, employing the best SEO practices can provide you with the results your brand isseeking.
5 BRANDS WITH THE BEST BACK TO SCHOOL MARKETING CAMPAIGNS TP-Link. TP-Link is the world's #1 provider of consumer Wi-Fi networking devices. While they mainly focus on at-home and office devices, they recently launched a Twitter ad that targeted college students as they prepared to head back to school. Because if there is anything a college student MUST have before going back to schoolitsWiFi.
HOW TO WRITE LANDING PAGE COPY TO INCREASE CONVERSION RATE 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 PODCASTING AS A CHANNEL: A GROWING OPPORTUNITY FOR BRAND 2018 was a huge year for podcasting. According to Edison Research, 37% of podcast consumers listened to their first podcast in the previous year.Today, 26% of consumers listen to podcasts monthly. Given their flexibility to produce mobile-centric content on a diverse range of topics, podcasts are able to serve the interests of virtually everyaudience segment.
WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Explore how we can help you movefrom now to next.
CRYPTOCURRENCY AND ITS IMPACT ON FINTECH Though cryptocurrencies have not reached anything like mainstream consumer acceptance yet, there’s little doubt that they will form some part of the financial landscape in the future. A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business. WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 7 KILLER TIPS TO CREATING A WEBSITE SPECIFICATION DOCUMENT An experienced architect will tell you: only a foolish person would build a house without first putting some specs down on paper. The process of building a website is no different. HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM PR 101: HOW TO BUILD AND FOSTER RELATIONSHIPS WITH THE 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 DESKTOP VS. MOBILE: THREE KEY WEBSITE DESIGN DIFFERENCES 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Explore how we can help you movefrom now to next.
CRYPTOCURRENCY AND ITS IMPACT ON FINTECH Though cryptocurrencies have not reached anything like mainstream consumer acceptance yet, there’s little doubt that they will form some part of the financial landscape in the future. A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business. WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 7 KILLER TIPS TO CREATING A WEBSITE SPECIFICATION DOCUMENT An experienced architect will tell you: only a foolish person would build a house without first putting some specs down on paper. The process of building a website is no different. HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM PR 101: HOW TO BUILD AND FOSTER RELATIONSHIPS WITH THE 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 DESKTOP VS. MOBILE: THREE KEY WEBSITE DESIGN DIFFERENCES 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 DESKTOP VS. MOBILE: THREE KEY WEBSITE DESIGN DIFFERENCES 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 PR 101: HOW TO BUILD AND FOSTER RELATIONSHIPS WITH THE 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to 10 TIPS TO ENHANCE YOUR SEARCH ENGINE OPTIMIZATION In the digital marketing space, Search Engine Optimization (or SEO) has become one of the leading areas to hone in on if you're seeking some major growth for your company.Whether your brand is facing a lot of competition, or is looking to bring in some more sales, employing the best SEO practices can provide you with the results your brand isseeking.
THE GROWING CYBER SECURITY THREAT IN HIGHER EDUCATION 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 12 BEST B2B MOBILE APPS FOR MANAGING YOUR BUSINESS ON THE 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 5 BRANDS WITH THE BEST BACK TO SCHOOL MARKETING CAMPAIGNS For many businesses, the back to school season holds plenty of opportunities for major marketing opportunities. Various components of marketing campaigns from interesting social media posts, to valuable website content or interesting videos can all help to drive traffic to websites, increase conversions, and generate brand awareness. 10 STEPS TO OPTIMIZE YOUR LINKEDIN PROFILE FOR SEARCH 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. SITECORE VS. MAGENTO: A DETAILED WEBSITE PLATFORM 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC We’re consultants, guides, and partners for brands on digital transformation journeys. Wherever you’re going, we bring ideas and excitement to help you get there. Our center of excellence for branding, BFM Brand Lab, shapes brand identities that define the story, guiding vision, and market positioning of human-centeredbrands. Great brand
WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS A/B Split Testing for Email. The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services . The actual process for Newsletter A/B Split Testing involves splitting a small, randomly selected subset of your mailing list subscribers into two groups. DESKTOP VS. MOBILE: THREE KEY WEBSITE DESIGN DIFFERENCES Here are three key components of your website that need to be distinct on mobile versus desktop. 1. Content organization. One of the most complex elements of designing for mobile is the question of how content should be organized. The needs of your mobile users might be distinct from those of HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM 7 KILLER TIPS TO CREATING A WEBSITE SPECIFICATION DOCUMENT An experienced architect will tell you: only a foolish person would build a house without first putting some specs down on paper. The process of building a website is no different. 12 BEST B2B MOBILE APPS FOR MANAGING YOUR BUSINESS ON THE Here are 12 of the most helpful apps to help you run your B2B business efficiently. 1. Asana. When it comes to project management, it doesn't get much better than Asana. Available for desktop, iOS, and Android devices, Asana helps everyone on your team stay organized and productive. The app allows you to assign tasks to anyone on your teamvia
BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. HOW TO BE SUCCESSFUL ON YOUTUBE IN 10 EASY STEPS 10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS Using the Display Network to Drive Awareness. Two of the best ways to put the display network to use to promote your app is to use interstitials and app promotion ads. Interstitials are "disruptive" fullscreen units that drive strong interaction and conversion rates for your mobile app. App promotion ads are ads that are created in the"app
HOW TO BE SUCCESSFUL ON YOUTUBE IN 10 EASY STEPS In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world's second largest search engine. During that span the company (along with Google) managed to harness its initial popularity to create an increasingly lucrative marketing hub as more viewers and advertisers migrated from television to the digital platform. 8 ESSENTIAL CHARACTERISTICS OF A USER PERSONA FOR A Education. Understanding the educational level of your target audience by including it in a user persona is absolutely essential for a couple of reasons. Having this included in a persona will help dictate what kind of word choice your copy will have. This is particularly important when it comes to navigation button copy - if your personawould
BEST CALL TO ACTION BUTTONS: 8 CTAS DESIGNED TO CONVERT 3) Crazyegg. While a simple button for users to "click to learn more" or "purchase a product" can be extremely effective, some of the best call to action buttons are a lot more interactive and serve as a way to push people down the conversion funnel as opposed to acting as a final step before a purchase. A great example of an interactive CTA 10 WAYS TO GROW YOUR LINKEDIN BUSINESS PAGE ORGANICALLY 10. Get Employees Involved in Group Conversations. Getting users to not only share your company's content, but actively inject it into a variety of different group conversations across LinkedIn is a great way to build your brand's LinkedIn reach. Megan Biondi, Social Media Marketing Specialist at Blue Fountain Media, discusses why this is so 10 TIPS TO ENHANCE YOUR SEARCH ENGINE OPTIMIZATION In the digital marketing space, Search Engine Optimization (or SEO) has become one of the leading areas to hone in on if you're seeking some major growth for your company.Whether your brand is facing a lot of competition, or is looking to bring in some more sales, employing the best SEO practices can provide you with the results your brand isseeking.
5 BRANDS WITH THE BEST BACK TO SCHOOL MARKETING CAMPAIGNS TP-Link. TP-Link is the world's #1 provider of consumer Wi-Fi networking devices. While they mainly focus on at-home and office devices, they recently launched a Twitter ad that targeted college students as they prepared to head back to school. Because if there is anything a college student MUST have before going back to schoolitsWiFi.
B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 1. Twitter Chats. Networking and speaking with other people from within your respective industry is key for growing your online presence. Twitter chats give you the ability to speak with peers, customers, and thought leaders in an organized way. Brandon Seymour, Online Marketing Director at BioTrackTHC explains: "I'd recommend thatB2B's get
10 STEPS TO OPTIMIZE YOUR LINKEDIN PROFILE FOR SEARCH Make sure you present yourself the same way you would in a face-to-face interview. They say "dress for the job you want." You should treat your profile picture with the same mentality. 4. Be strategic with content: Develop content that tells a comprehensive, consistent story about your career history. WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC We’re consultants, guides, and partners for brands on digital transformation journeys. Wherever you’re going, we bring ideas and excitement to help you get there. Our center of excellence for branding, BFM Brand Lab, shapes brand identities that define the story, guiding vision, and market positioning of human-centeredbrands. Great brand
WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS A/B Split Testing for Email. The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services . The actual process for Newsletter A/B Split Testing involves splitting a small, randomly selected subset of your mailing list subscribers into two groups. DESKTOP VS. MOBILE: THREE KEY WEBSITE DESIGN DIFFERENCES Here are three key components of your website that need to be distinct on mobile versus desktop. 1. Content organization. One of the most complex elements of designing for mobile is the question of how content should be organized. The needs of your mobile users might be distinct from those of HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM 12 BEST B2B MOBILE APPS FOR MANAGING YOUR BUSINESS ON THE Here are 12 of the most helpful apps to help you run your B2B business efficiently. 1. Asana. When it comes to project management, it doesn't get much better than Asana. Available for desktop, iOS, and Android devices, Asana helps everyone on your team stay organized and productive. The app allows you to assign tasks to anyone on your teamvia
7 KILLER TIPS TO CREATING A WEBSITE SPECIFICATION DOCUMENT An experienced architect will tell you: only a foolish person would build a house without first putting some specs down on paper. The process of building a website is no different. BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. 10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 1. Twitter Chats. Networking and speaking with other people from within your respective industry is key for growing your online presence. Twitter chats give you the ability to speak with peers, customers, and thought leaders in an organized way. Brandon Seymour, Online Marketing Director at BioTrackTHC explains: "I'd recommend thatB2B's get
WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC We’re consultants, guides, and partners for brands on digital transformation journeys. Wherever you’re going, we bring ideas and excitement to help you get there. Our center of excellence for branding, BFM Brand Lab, shapes brand identities that define the story, guiding vision, and market positioning of human-centeredbrands. Great brand
WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS A/B Split Testing for Email. The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services . The actual process for Newsletter A/B Split Testing involves splitting a small, randomly selected subset of your mailing list subscribers into two groups. DESKTOP VS. MOBILE: THREE KEY WEBSITE DESIGN DIFFERENCES Here are three key components of your website that need to be distinct on mobile versus desktop. 1. Content organization. One of the most complex elements of designing for mobile is the question of how content should be organized. The needs of your mobile users might be distinct from those of HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM 12 BEST B2B MOBILE APPS FOR MANAGING YOUR BUSINESS ON THE Here are 12 of the most helpful apps to help you run your B2B business efficiently. 1. Asana. When it comes to project management, it doesn't get much better than Asana. Available for desktop, iOS, and Android devices, Asana helps everyone on your team stay organized and productive. The app allows you to assign tasks to anyone on your teamvia
7 KILLER TIPS TO CREATING A WEBSITE SPECIFICATION DOCUMENT An experienced architect will tell you: only a foolish person would build a house without first putting some specs down on paper. The process of building a website is no different. BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. 10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 1. Twitter Chats. Networking and speaking with other people from within your respective industry is key for growing your online presence. Twitter chats give you the ability to speak with peers, customers, and thought leaders in an organized way. Brandon Seymour, Online Marketing Director at BioTrackTHC explains: "I'd recommend thatB2B's get
WORK FROM HOME & ZOOM BINGO CARDS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS Using the Display Network to Drive Awareness. Two of the best ways to put the display network to use to promote your app is to use interstitials and app promotion ads. Interstitials are "disruptive" fullscreen units that drive strong interaction and conversion rates for your mobile app. App promotion ads are ads that are created in the"app
HOW TO BE SUCCESSFUL ON YOUTUBE IN 10 EASY STEPS In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world's second largest search engine. During that span the company (along with Google) managed to harness its initial popularity to create an increasingly lucrative marketing hub as more viewers and advertisers migrated from television to the digital platform. 8 ESSENTIAL CHARACTERISTICS OF A USER PERSONA FOR A Education. Understanding the educational level of your target audience by including it in a user persona is absolutely essential for a couple of reasons. Having this included in a persona will help dictate what kind of word choice your copy will have. This is particularly important when it comes to navigation button copy - if your personawould
BEST CALL TO ACTION BUTTONS: 8 CTAS DESIGNED TO CONVERT 3) Crazyegg. While a simple button for users to "click to learn more" or "purchase a product" can be extremely effective, some of the best call to action buttons are a lot more interactive and serve as a way to push people down the conversion funnel as opposed to acting as a final step before a purchase. A great example of an interactive CTA 10 WAYS TO GROW YOUR LINKEDIN BUSINESS PAGE ORGANICALLY 10. Get Employees Involved in Group Conversations. Getting users to not only share your company's content, but actively inject it into a variety of different group conversations across LinkedIn is a great way to build your brand's LinkedIn reach. Megan Biondi, Social Media Marketing Specialist at Blue Fountain Media, discusses why this is so 10 TIPS TO ENHANCE YOUR SEARCH ENGINE OPTIMIZATION In the digital marketing space, Search Engine Optimization (or SEO) has become one of the leading areas to hone in on if you're seeking some major growth for your company.Whether your brand is facing a lot of competition, or is looking to bring in some more sales, employing the best SEO practices can provide you with the results your brand isseeking.
B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 1. Twitter Chats. Networking and speaking with other people from within your respective industry is key for growing your online presence. Twitter chats give you the ability to speak with peers, customers, and thought leaders in an organized way. Brandon Seymour, Online Marketing Director at BioTrackTHC explains: "I'd recommend thatB2B's get
5 BRANDS WITH THE BEST BACK TO SCHOOL MARKETING CAMPAIGNS TP-Link. TP-Link is the world's #1 provider of consumer Wi-Fi networking devices. While they mainly focus on at-home and office devices, they recently launched a Twitter ad that targeted college students as they prepared to head back to school. Because if there is anything a college student MUST have before going back to schoolitsWiFi.
10 STEPS TO OPTIMIZE YOUR LINKEDIN PROFILE FOR SEARCH Make sure you present yourself the same way you would in a face-to-face interview. They say "dress for the job you want." You should treat your profile picture with the same mentality. 4. Be strategic with content: Develop content that tells a comprehensive, consistent story about your career history. WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC We’re consultants, guides, and partners for brands on digital transformation journeys. Wherever you’re going, we bring ideas and excitement to help you get there. Our center of excellence for branding, BFM Brand Lab, shapes brand identities that define the story, guiding vision, and market positioning of human-centeredbrands. Great brand
BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. ECOMMERCE DEVELOPMENT COMPANY But without a well-developed site, you’re trying to build a great experience on shaky foundations. With over 17 years in the business, Blue Fountain Media has developed more than our share of high-performing eCommerce sites. We focus on delivering an experience users love, so you can get products off your shelves and intobuyers’ carts.
CRYPTOCURRENCY AND ITS IMPACT ON FINTECH Cryptocurrency helps Fintechs reduce the prevalence of fraud. Even as disruptors Fintechs still face the same issues around fraud, identity theft, and money laundering as legacy financial institutions do. Thwarting such activity is challenging, time-consuming, and labor intensive. Because cryptocurrencies are built on distributed,decentralized
HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS Using the Display Network to Drive Awareness. Two of the best ways to put the display network to use to promote your app is to use interstitials and app promotion ads. Interstitials are "disruptive" fullscreen units that drive strong interaction and conversion rates for your mobile app. App promotion ads are ads that are created in the"app
10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS A/B Split Testing for Email. The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services . The actual process for Newsletter A/B Split Testing involves splitting a small, randomly selected subset of your mailing list subscribers into two groups. 10 STEPS TO OPTIMIZE YOUR LINKEDIN PROFILE FOR SEARCHHOW TO OPTIMIZE YOUR LINKEDINBEST WAY TO USE LINKEDINLINKEDIN PROFILE EXAMPLESLINKEDIN PROFILE HELPLINKEDIN PROFILE OPTIMIZATION BRANDINGLINKEDIN PROFILETIPS
Make sure you present yourself the same way you would in a face-to-face interview. They say "dress for the job you want." You should treat your profile picture with the same mentality. 4. Be strategic with content: Develop content that tells a comprehensive, consistent story about your career history. B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 1. Twitter Chats. Networking and speaking with other people from within your respective industry is key for growing your online presence. Twitter chats give you the ability to speak with peers, customers, and thought leaders in an organized way. Brandon Seymour, Online Marketing Director at BioTrackTHC explains: "I'd recommend thatB2B's get
WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC We’re consultants, guides, and partners for brands on digital transformation journeys. Wherever you’re going, we bring ideas and excitement to help you get there. Our center of excellence for branding, BFM Brand Lab, shapes brand identities that define the story, guiding vision, and market positioning of human-centeredbrands. Great brand
BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. ECOMMERCE DEVELOPMENT COMPANY But without a well-developed site, you’re trying to build a great experience on shaky foundations. With over 17 years in the business, Blue Fountain Media has developed more than our share of high-performing eCommerce sites. We focus on delivering an experience users love, so you can get products off your shelves and intobuyers’ carts.
CRYPTOCURRENCY AND ITS IMPACT ON FINTECH Cryptocurrency helps Fintechs reduce the prevalence of fraud. Even as disruptors Fintechs still face the same issues around fraud, identity theft, and money laundering as legacy financial institutions do. Thwarting such activity is challenging, time-consuming, and labor intensive. Because cryptocurrencies are built on distributed,decentralized
HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS Using the Display Network to Drive Awareness. Two of the best ways to put the display network to use to promote your app is to use interstitials and app promotion ads. Interstitials are "disruptive" fullscreen units that drive strong interaction and conversion rates for your mobile app. App promotion ads are ads that are created in the"app
10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS A/B Split Testing for Email. The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services . The actual process for Newsletter A/B Split Testing involves splitting a small, randomly selected subset of your mailing list subscribers into two groups. 10 STEPS TO OPTIMIZE YOUR LINKEDIN PROFILE FOR SEARCHHOW TO OPTIMIZE YOUR LINKEDINBEST WAY TO USE LINKEDINLINKEDIN PROFILE EXAMPLESLINKEDIN PROFILE HELPLINKEDIN PROFILE OPTIMIZATION BRANDINGLINKEDIN PROFILETIPS
Make sure you present yourself the same way you would in a face-to-face interview. They say "dress for the job you want." You should treat your profile picture with the same mentality. 4. Be strategic with content: Develop content that tells a comprehensive, consistent story about your career history. B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 1. Twitter Chats. Networking and speaking with other people from within your respective industry is key for growing your online presence. Twitter chats give you the ability to speak with peers, customers, and thought leaders in an organized way. Brandon Seymour, Online Marketing Director at BioTrackTHC explains: "I'd recommend thatB2B's get
SERVICES, DIGITAL END-TO-END SOLUTIONS A digital platform’s strategy, design, and development must all promote one goal: creating a valuable, memorable experience for the user. We create experiences that connect deeply with your target audience’s needs, and inspire not just affection, but action. Information Architecture + UX. ECOMMERCE DEVELOPMENT COMPANY But without a well-developed site, you’re trying to build a great experience on shaky foundations. With over 17 years in the business, Blue Fountain Media has developed more than our share of high-performing eCommerce sites. We focus on delivering an experience users love, so you can get products off your shelves and intobuyers’ carts.
HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINE For the first time, more than half of all online adults 65 and older (56%) use social media, Facebook in particular, according to Pew Research Center's Social Media Update for 2014. This represents 31% of all seniors in the US. While these numbers may pale in comparison with the 18-29 (86%) and 30-49 (61%) groups, it should be noted that as of 7 KILLER TIPS TO CREATING A WEBSITE SPECIFICATION DOCUMENT An experienced architect will tell you: only a foolish person would build a house without first putting some specs down on paper. The process of building a website is no different. PODCASTING AS A CHANNEL: A GROWING OPPORTUNITY FOR BRAND 2018 was a huge year for podcasting. According to Edison Research, 37% of podcast consumers listened to their first podcast in the previous year.Today, 26% of consumers listen to podcasts monthly. Given their flexibility to produce mobile-centric content on a diverse range of topics, podcasts are able to serve the interests of virtually everyaudience segment.
12 BEST B2B MOBILE APPS FOR MANAGING YOUR BUSINESS ON THE Here are 12 of the most helpful apps to help you run your B2B business efficiently. 1. Asana. When it comes to project management, it doesn't get much better than Asana. Available for desktop, iOS, and Android devices, Asana helps everyone on your team stay organized and productive. The app allows you to assign tasks to anyone on your teamvia
HOW DOES YOUTUBE COUNT VIEWS? YouTube analysts determine where the views are coming from. If a majority of views are coming from the same few computers, they are removed. Don't panic when your views freeze, the views are still counted and the number of likes and dislikes is not affected. Your video can still be viewed and monetized despite the view count freeze. HOW TO WRITE LANDING PAGE COPY TO INCREASE CONVERSION RATE 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 5 BRANDS WITH THE BEST BACK TO SCHOOL MARKETING CAMPAIGNS TP-Link. TP-Link is the world's #1 provider of consumer Wi-Fi networking devices. While they mainly focus on at-home and office devices, they recently launched a Twitter ad that targeted college students as they prepared to head back to school. Because if there is anything a college student MUST have before going back to schoolitsWiFi.
4 NEW CHANGES TO GOOGLE MAPS THAT AFFECT LOCAL SEARCH Say goodbye to Google Maps as you know it and hello to a new and improved way of searching for your desired destination. Marketers, if you haven't been invited to test the new Google Maps, there are a few things that you will want to look into that may change the way you optimize for local search. WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Explore how we can help you movefrom now to next.
BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. CRYPTOCURRENCY AND ITS IMPACT ON FINTECH Though cryptocurrencies have not reached anything like mainstream consumer acceptance yet, there’s little doubt that they will form some part of the financial landscape in the future. HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 USING STORYTELLING AS A MARKETING TOOL It's clear that storytelling is a useful mechanism for delivering a message that is impactful and memorable. Here are a few specific ways you can use it as a marketing tool. 10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business. 10 STEPS TO OPTIMIZE YOUR LINKEDIN PROFILE FOR SEARCHHOW TO OPTIMIZE YOUR LINKEDINBEST WAY TO USE LINKEDINLINKEDIN PROFILE EXAMPLESLINKEDIN PROFILE HELPLINKEDIN PROFILE OPTIMIZATION BRANDINGLINKEDIN PROFILETIPS
102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 WEBSITE DESIGN COMPANY & DIGITAL AGENCY IN NYC A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Explore how we can help you movefrom now to next.
BEST MOBILE APP DESIGNS: OUR 10 FAVORITE USER INTERFACES The best mobile app designs focus on user-experience. To better understand what sets apart the most effective mobile apps from those that aren't as successful, we've sat down with our design team to understand which apps capture their interest. CRYPTOCURRENCY AND ITS IMPACT ON FINTECH Though cryptocurrencies have not reached anything like mainstream consumer acceptance yet, there’s little doubt that they will form some part of the financial landscape in the future. HOW TO PROMOTE AWARENESS AND DRIVE MOBILE APP DOWNLOADS 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 USING STORYTELLING AS A MARKETING TOOL It's clear that storytelling is a useful mechanism for delivering a message that is impactful and memorable. Here are a few specific ways you can use it as a marketing tool. 10 STEPS FOR CREATING A WEBINAR SIGNUP AND REGISTRATION Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year.Informational webinars, in particular, are extremely effective at presenting real value to your audience. Of course, in order for webinars to be effective, you'll need to establish a smooth registration process and signup page that encourages users to HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINESEE MORE ON BLUEFOUNTAINMEDIA.COM A/B SPLIT TESTING: HOW TO IMPROVE YOUR EMAIL NEWSLETTERS Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business. 10 STEPS TO OPTIMIZE YOUR LINKEDIN PROFILE FOR SEARCHHOW TO OPTIMIZE YOUR LINKEDINBEST WAY TO USE LINKEDINLINKEDIN PROFILE EXAMPLESLINKEDIN PROFILE HELPLINKEDIN PROFILE OPTIMIZATION BRANDINGLINKEDIN PROFILETIPS
102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 SERVICES, DIGITAL END-TO-END SOLUTIONS Blue Fountain Media brands, builds, and promotes, offering end-to-end solutions, agility in execution, and depth of specialization. HOW TO FIND AND REACH YOUR "OLDER" TARGET AUDIENCE ONLINE Companies marketing to a senior demographic have traditionally put most of their energy and money into traditional media. There is a long-standing belief that people over 50 are either not on the internet at all or are only going onto sites like AARP.com orWebMD.com.
ECOMMERCE DEVELOPMENT COMPANY How development drives eCommerce success. eCommerce businesses know that user experience and revenue go hand in hand. When users findshopping hard,
INFORMATION ARCHITECTURE + UX Putting research to work. A persona is a fictional representation of a specific audience for your digital experience. A persona puts a name, a face, and a story to a group of users, while a user journey shows how a representative user accomplishes a task, mapping all key touchpoints along the way. 7 KILLER TIPS TO CREATING A WEBSITE SPECIFICATION DOCUMENT An experienced architect will tell you: only a foolish person would build a house without first putting some specs down on paper. The process of building a website is no different. PODCASTING AS A CHANNEL: A GROWING OPPORTUNITY FOR BRAND 2018 was a huge year for podcasting. According to Edison Research, 37% of podcast consumers listened to their first podcast in the previous year.Today, 26% of consumers listen to podcasts monthly. Given their flexibility to produce mobile-centric content on a diverse range of topics, podcasts are able to serve the interests of virtually everyaudience segment.
HOW TO WRITE LANDING PAGE COPY TO INCREASE CONVERSION RATE 102 Madison Avenue - Second Floor New York, NY 10016 T: (212) 260.1978 HOW DOES YOUTUBE COUNT VIEWS? Views Exceeding 301. The rules change again once your video surpasses 301 views. There is a new algorithm to detect and eliminate fraudulentviews.
5 BRANDS WITH THE BEST BACK TO SCHOOL MARKETING CAMPAIGNS For many businesses, the back to school season holds plenty of opportunities for major marketing opportunities. Various components of marketing campaigns from interesting social media posts, to valuable website content or interesting videos can all help to drive traffic to websites, increase conversions, and generate brand awareness. 4 NEW CHANGES TO GOOGLE MAPS THAT AFFECT LOCAL SEARCH Say goodbye to Google Maps as you know it and hello to a new and improved way of searching for your desired destination. Marketers, if you haven't been invited to test the new Google Maps, there are a few things that you will want to look into that may change the way you optimize for local search. Skip to main content * 212.260.1978 ____ __* Services ____ __
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