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CAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
BLUECORE | RETAIL MARKETING TECHNOLOGY Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. 2021 RETAIL TRENDS: INDUSTRY LEADERS SHARE THEIR Across the board, retail leaders agree that 2021 will be the year of eCommerce. To better understand exactly what this means and what these leaders expect in the year ahead, Bluecore surveyed top executives at brands and retail agencies like J.Crew, Natural Life, GreaterGood, Leaf Group, Blue Moon Digital and WITHIN. Here’s what we learned. THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products 10 THINGS EVERY RETAIL MARKETING TEAM NEEDS IN THEIR NEXT ESP Identification and Acquisition: Properly identify site visitors and effectively convert them to email subscribers and purchasers. Customer and Product Data Intelligence: Combine customer, product and behavior data to provide a full snapshot of how individual customers engage with your brand, and make it easy for your marketing team to view and HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. HOW SHOPPERS AT EACH LIFECYCLE STAGE ENGAGE DIFFERENTLY To get started with customer lifecycle marketing, you first need to determine the distribution of your customers across these stages. Then you can use that information to market to each group differently. For example, you might use behavioral triggers to retain and increase loyalty among active buyers, merchandising triggers to re-engage atCAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
BLUECORE | RETAIL MARKETING TECHNOLOGY Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. 2021 RETAIL TRENDS: INDUSTRY LEADERS SHARE THEIR Across the board, retail leaders agree that 2021 will be the year of eCommerce. To better understand exactly what this means and what these leaders expect in the year ahead, Bluecore surveyed top executives at brands and retail agencies like J.Crew, Natural Life, GreaterGood, Leaf Group, Blue Moon Digital and WITHIN. Here’s what we learned. THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products 10 THINGS EVERY RETAIL MARKETING TEAM NEEDS IN THEIR NEXT ESP Identification and Acquisition: Properly identify site visitors and effectively convert them to email subscribers and purchasers. Customer and Product Data Intelligence: Combine customer, product and behavior data to provide a full snapshot of how individual customers engage with your brand, and make it easy for your marketing team to view and HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. HOW SHOPPERS AT EACH LIFECYCLE STAGE ENGAGE DIFFERENTLY To get started with customer lifecycle marketing, you first need to determine the distribution of your customers across these stages. Then you can use that information to market to each group differently. For example, you might use behavioral triggers to retain and increase loyalty among active buyers, merchandising triggers to re-engage atCAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
2021 RETAIL TRENDS: INDUSTRY LEADERS SHARE THEIR Across the board, retail leaders agree that 2021 will be the year of eCommerce. To better understand exactly what this means and what these leaders expect in the year ahead, Bluecore surveyed top executives at brands and retail agencies like J.Crew, Natural Life, GreaterGood, Leaf Group, Blue Moon Digital and WITHIN. Here’s what we learned. INTRODUCING THE 2021 RETAIL REGENERATION AWARDS That’s why today, I’m excited to officially announce a call for nominations for Bluecore’s 2021 Retail Regeneration Awards. These are peer nominated awards that recognize the top marketers leading the way for both their teams and the retail industry at large by re-strategizing for a fully digital world, experimenting with data andnew
RETHINKING RETAIL: HOW TO TACKLE CUSTOMER REACTIVATION Welcome to the first edition of Bluecore’s Rethinking Retail video series. I’m Ben Kruger from our Data Insights and Strategy team, and throughout this series we’ll take you through advanced uses of the Bluecore AI-driven retail marketing platform to arm you with tips to make your marketing program more efficient and effective and hopefully inspire you to rethink the way you approach SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and 10 THINGS EVERY RETAIL MARKETING TEAM NEEDS IN THEIR NEXT ESP Identification and Acquisition: Properly identify site visitors and effectively convert them to email subscribers and purchasers. Customer and Product Data Intelligence: Combine customer, product and behavior data to provide a full snapshot of how individual customers engage with your brand, and make it easy for your marketing team to view and INTELLIGENT EMAIL CAPTURE: WHAT IT IS & 6 WAYS RETAILERS 4) Robust Customer Profiles. Email is a gateway identifier. Once you capture a shopper’s email address, you can use it to build a more robust identity by matching it with information shared in preference centers and onsite behaviors to get a more complete understanding of each shopper’s interests. Listening to shoppers’ preferences INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. NEW STUDY: HOW MILLENNIALS ACTUALLY WANT BRANDS TO ENGAGE Although younger audiences do find channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, personalization is an incredibly important aspect of communication and email is the channel that delivers that experience best. DO MILLENNIAL & GEN Z CONSUMERS STILL USE EMAIL? Although younger audiences found channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, even of younger generations, personalization is an incredibly importantaspect of
BLUECORE | RETAIL MARKETING TECHNOLOGYLOG INPRODUCTCUSTOMERSPARTNERSRESOURCESBLOG Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. EMAIL MARKETING PLATFORM FOR RETAIL A Modern Email Marketing Platform That Knows Your Customer. One solution for all your email delivery needs. Modern ESP purpose-built for relevance and engagement. Best-in-class inbox placement rates (96% versus industry average 85%) Supported by an expert email services team. At 96%, our inbox placement rate is. 20% higher than the globalaverage.
CAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. A NEW PATH FOR RETAIL: CO-EXISTING WITH AMAZON A New Path for Retail: Co-Existing with the Force of Amazon. Take a look behind Amazon's rocket-fueled shot to the top, the retail industry's response to the force of Amazon and Bluecore's advice on how retailers can chart a path forward in an Amazon-dominated world. SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. BLUECORE | RETAIL MARKETING TECHNOLOGYLOG INPRODUCTCUSTOMERSPARTNERSRESOURCESBLOG Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. EMAIL MARKETING PLATFORM FOR RETAIL A Modern Email Marketing Platform That Knows Your Customer. One solution for all your email delivery needs. Modern ESP purpose-built for relevance and engagement. Best-in-class inbox placement rates (96% versus industry average 85%) Supported by an expert email services team. At 96%, our inbox placement rate is. 20% higher than the globalaverage.
CAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. A NEW PATH FOR RETAIL: CO-EXISTING WITH AMAZON A New Path for Retail: Co-Existing with the Force of Amazon. Take a look behind Amazon's rocket-fueled shot to the top, the retail industry's response to the force of Amazon and Bluecore's advice on how retailers can chart a path forward in an Amazon-dominated world. SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience.OUR CUSTOMERS
WHAT OUR CUSTOMERS HAVE TO SAY. Bluecore is a great marketing aid, putting the keys in our hands to optimize, iterate and execute campaigns seamlessly. That’s a huge differentiator from anything we've seen. Marissa Contreras, Director, Retention Marketing. Bluecore SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and RETHINKING RETAIL: HOW TO TACKLE CUSTOMER REACTIVATION Welcome to the first edition of Bluecore’s Rethinking Retail video series. I’m Ben Kruger from our Data Insights and Strategy team, and throughout this series we’ll take you through advanced uses of the Bluecore AI-driven retail marketing platform to arm you with tips to make your marketing program more efficient and effective and hopefully inspire you to rethink the way you approach DEMYSTIFYING THE NEXT GEN ESP The next generation ESP solves retail’s data activation problem (and then some) in a single solution. It does so by: Collecting customer, product and behavior data to allow for personalization based on implied interests as well as information shared explicitly. Making all of that data accessible in a single retail marketing platform. 10 THINGS EVERY RETAIL MARKETING TEAM NEEDS IN THEIR NEXT ESP Identification and Acquisition: Properly identify site visitors and effectively convert them to email subscribers and purchasers. Customer and Product Data Intelligence: Combine customer, product and behavior data to provide a full snapshot of how individual customers engage with your brand, and make it easy for your marketing team to view and WHY IS THERE ALL THIS INNOVATION IN EMAIL? The first wave of innovation in email back in the 1990s was primarily focused on the bottom line: Making it easier and more cost effective to send emails at scale. This new wave of innovation in email is focused on the top line and making an already high performing channel even more successful. In particular, it’s focused on two key areas: MULTI-TOUCH TRIGGERED EMAIL CAMPAIGNS: BEST PRACTICES 4. Remember to set frequency caps. One of the main concerns when it comes to runnin g multi-touch triggered email campaigns is the risk of sending too many emails, resulting in an increase in unsubscribes. But getting in front of this issue is easy to do by setting trigger frequency caps. These are particularly relevant for subsequent touches after a “Touch 1” in a multi-touch series. HOW SHOPPERS AT EACH LIFECYCLE STAGE ENGAGE DIFFERENTLY To get started with customer lifecycle marketing, you first need to determine the distribution of your customers across these stages. Then you can use that information to market to each group differently. For example, you might use behavioral triggers to retain and increase loyalty among active buyers, merchandising triggers to re-engage at NEW STUDY: HOW MILLENNIALS ACTUALLY WANT BRANDS TO ENGAGE Although younger audiences do find channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, personalization is an incredibly important aspect of communication and email is the channel that delivers that experience best. DO MILLENNIAL & GEN Z CONSUMERS STILL USE EMAIL? Although younger audiences found channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, even of younger generations, personalization is an incredibly importantaspect of
BLUECORE | RETAIL MARKETING TECHNOLOGYLOG INPRODUCTCUSTOMERSPARTNERSRESOURCESBLOG Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. EMAIL MARKETING PLATFORM FOR RETAIL A Modern Email Marketing Platform That Knows Your Customer. One solution for all your email delivery needs. Modern ESP purpose-built for relevance and engagement. Best-in-class inbox placement rates (96% versus industry average 85%) Supported by an expert email services team. At 96%, our inbox placement rate is. 20% higher than the globalaverage.
CAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. A NEW PATH FOR RETAIL: CO-EXISTING WITH AMAZON A New Path for Retail: Co-Existing with the Force of Amazon. Take a look behind Amazon's rocket-fueled shot to the top, the retail industry's response to the force of Amazon and Bluecore's advice on how retailers can chart a path forward in an Amazon-dominated world. INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. BLUECORE | RETAIL MARKETING TECHNOLOGYLOG INPRODUCTCUSTOMERSPARTNERSRESOURCESBLOG Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. EMAIL MARKETING PLATFORM FOR RETAIL A Modern Email Marketing Platform That Knows Your Customer. One solution for all your email delivery needs. Modern ESP purpose-built for relevance and engagement. Best-in-class inbox placement rates (96% versus industry average 85%) Supported by an expert email services team. At 96%, our inbox placement rate is. 20% higher than the globalaverage.
CAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. A NEW PATH FOR RETAIL: CO-EXISTING WITH AMAZON A New Path for Retail: Co-Existing with the Force of Amazon. Take a look behind Amazon's rocket-fueled shot to the top, the retail industry's response to the force of Amazon and Bluecore's advice on how retailers can chart a path forward in an Amazon-dominated world. INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience.OUR CUSTOMERS
WHAT OUR CUSTOMERS HAVE TO SAY. Bluecore is a great marketing aid, putting the keys in our hands to optimize, iterate and execute campaigns seamlessly. That’s a huge differentiator from anything we've seen. Marissa Contreras, Director, Retention Marketing. Bluecore SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and RETHINKING RETAIL: HOW TO TACKLE CUSTOMER REACTIVATION Welcome to the first edition of Bluecore’s Rethinking Retail video series. I’m Ben Kruger from our Data Insights and Strategy team, and throughout this series we’ll take you through advanced uses of the Bluecore AI-driven retail marketing platform to arm you with tips to make your marketing program more efficient and effective and hopefully inspire you to rethink the way you approach 10 THINGS EVERY RETAIL MARKETING TEAM NEEDS IN THEIR NEXT ESP Identification and Acquisition: Properly identify site visitors and effectively convert them to email subscribers and purchasers. Customer and Product Data Intelligence: Combine customer, product and behavior data to provide a full snapshot of how individual customers engage with your brand, and make it easy for your marketing team to view and DEMYSTIFYING THE NEXT GEN ESP The next generation ESP solves retail’s data activation problem (and then some) in a single solution. It does so by: Collecting customer, product and behavior data to allow for personalization based on implied interests as well as information shared explicitly. Making all of that data accessible in a single retail marketing platform. WHY IS THERE ALL THIS INNOVATION IN EMAIL? The first wave of innovation in email back in the 1990s was primarily focused on the bottom line: Making it easier and more cost effective to send emails at scale. This new wave of innovation in email is focused on the top line and making an already high performing channel even more successful. In particular, it’s focused on two key areas: MULTI-TOUCH TRIGGERED EMAIL CAMPAIGNS: BEST PRACTICES 4. Remember to set frequency caps. One of the main concerns when it comes to runnin g multi-touch triggered email campaigns is the risk of sending too many emails, resulting in an increase in unsubscribes. But getting in front of this issue is easy to do by setting trigger frequency caps. These are particularly relevant for subsequent touches after a “Touch 1” in a multi-touch series. HOW SHOPPERS AT EACH LIFECYCLE STAGE ENGAGE DIFFERENTLY To get started with customer lifecycle marketing, you first need to determine the distribution of your customers across these stages. Then you can use that information to market to each group differently. For example, you might use behavioral triggers to retain and increase loyalty among active buyers, merchandising triggers to re-engage at NEW STUDY: HOW MILLENNIALS ACTUALLY WANT BRANDS TO ENGAGE Although younger audiences do find channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, personalization is an incredibly important aspect of communication and email is the channel that delivers that experience best. DO MILLENNIAL & GEN Z CONSUMERS STILL USE EMAIL? Although younger audiences found channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, even of younger generations, personalization is an incredibly importantaspect of
EMAIL MARKETING PLATFORM FOR RETAIL A Modern Email Marketing Platform That Knows Your Customer. One solution for all your email delivery needs. Modern ESP purpose-built for relevance and engagement. Best-in-class inbox placement rates (96% versus industry average 85%) Supported by an expert email services team. At 96%, our inbox placement rate is. 20% higher than the globalaverage.
BLUECORE | RETAIL MARKETING TECHNOLOGY Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. 2021 RETAIL TRENDS: INDUSTRY LEADERS SHARE THEIR Across the board, retail leaders agree that 2021 will be the year of eCommerce. To better understand exactly what this means and what these leaders expect in the year ahead, Bluecore surveyed top executives at brands and retail agencies like J.Crew, Natural Life, GreaterGood, Leaf Group, Blue Moon Digital and WITHIN. Here’s what we learned. SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
INTELLIGENT EMAIL CAPTURE: WHAT IT IS & 6 WAYS RETAILERS 4) Robust Customer Profiles. Email is a gateway identifier. Once you capture a shopper’s email address, you can use it to build a more robust identity by matching it with information shared in preference centers and onsite behaviors to get a more complete understanding of each shopper’s interests. Listening to shoppers’ preferences DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. HOW SHOPPERS AT EACH LIFECYCLE STAGE ENGAGE DIFFERENTLY To get started with customer lifecycle marketing, you first need to determine the distribution of your customers across these stages. Then you can use that information to market to each group differently. For example, you might use behavioral triggers to retain and increase loyalty among active buyers, merchandising triggers to re-engage at EMAIL MARKETING PLATFORM FOR RETAIL A Modern Email Marketing Platform That Knows Your Customer. One solution for all your email delivery needs. Modern ESP purpose-built for relevance and engagement. Best-in-class inbox placement rates (96% versus industry average 85%) Supported by an expert email services team. At 96%, our inbox placement rate is. 20% higher than the globalaverage.
BLUECORE | RETAIL MARKETING TECHNOLOGY Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. 2021 RETAIL TRENDS: INDUSTRY LEADERS SHARE THEIR Across the board, retail leaders agree that 2021 will be the year of eCommerce. To better understand exactly what this means and what these leaders expect in the year ahead, Bluecore surveyed top executives at brands and retail agencies like J.Crew, Natural Life, GreaterGood, Leaf Group, Blue Moon Digital and WITHIN. Here’s what we learned. SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
INTELLIGENT EMAIL CAPTURE: WHAT IT IS & 6 WAYS RETAILERS 4) Robust Customer Profiles. Email is a gateway identifier. Once you capture a shopper’s email address, you can use it to build a more robust identity by matching it with information shared in preference centers and onsite behaviors to get a more complete understanding of each shopper’s interests. Listening to shoppers’ preferences DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. HOW SHOPPERS AT EACH LIFECYCLE STAGE ENGAGE DIFFERENTLY To get started with customer lifecycle marketing, you first need to determine the distribution of your customers across these stages. Then you can use that information to market to each group differently. For example, you might use behavioral triggers to retain and increase loyalty among active buyers, merchandising triggers to re-engage atCAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
2021 RETAIL TRENDS: INDUSTRY LEADERS SHARE THEIR Across the board, retail leaders agree that 2021 will be the year of eCommerce. To better understand exactly what this means and what these leaders expect in the year ahead, Bluecore surveyed top executives at brands and retail agencies like J.Crew, Natural Life, GreaterGood, Leaf Group, Blue Moon Digital and WITHIN. Here’s what we learned. INTRODUCING THE 2021 RETAIL REGENERATION AWARDS That’s why today, I’m excited to officially announce a call for nominations for Bluecore’s 2021 Retail Regeneration Awards. These are peer nominated awards that recognize the top marketers leading the way for both their teams and the retail industry at large by re-strategizing for a fully digital world, experimenting with data andnew
RETHINKING RETAIL: HOW TO TACKLE CUSTOMER REACTIVATION Welcome to the first edition of Bluecore’s Rethinking Retail video series. I’m Ben Kruger from our Data Insights and Strategy team, and throughout this series we’ll take you through advanced uses of the Bluecore AI-driven retail marketing platform to arm you with tips to make your marketing program more efficient and effective and hopefully inspire you to rethink the way you approach DEMYSTIFYING THE NEXT GEN ESP The next generation ESP solves retail’s data activation problem (and then some) in a single solution. It does so by: Collecting customer, product and behavior data to allow for personalization based on implied interests as well as information shared explicitly. Making all of that data accessible in a single retail marketing platform. INTELLIGENT EMAIL CAPTURE: WHAT IT IS & 6 WAYS RETAILERS 4) Robust Customer Profiles. Email is a gateway identifier. Once you capture a shopper’s email address, you can use it to build a more robust identity by matching it with information shared in preference centers and onsite behaviors to get a more complete understanding of each shopper’s interests. Listening to shoppers’ preferences HOW A PROOF OF CONCEPT PRIORITIZES VALUE & MINIMIZES THE Fortunately, there is a better way to make a change: Moving forward with a proof of concept (POC). A POC offers a significant improvement over the RFP model by prioritizing value and minimizing the risk (and pain) associated with change. It does so in six ways: Emphasizing immediate value. Traditionally, introducing a new ESP was fairly INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. NEW STUDY: HOW MILLENNIALS ACTUALLY WANT BRANDS TO ENGAGE Although younger audiences do find channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, personalization is an incredibly important aspect of communication and email is the channel that delivers that experience best. DO MILLENNIAL & GEN Z CONSUMERS STILL USE EMAIL? Although younger audiences found channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, even of younger generations, personalization is an incredibly importantaspect of
EMAIL MARKETING PLATFORM FOR RETAIL A Modern Email Marketing Platform That Knows Your Customer. One solution for all your email delivery needs. Modern ESP purpose-built for relevance and engagement. Best-in-class inbox placement rates (96% versus industry average 85%) Supported by an expert email services team. At 96%, our inbox placement rate is. 20% higher than the globalaverage.
BLUECORE | RETAIL MARKETING TECHNOLOGY Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. 2021 RETAIL TRENDS: INDUSTRY LEADERS SHARE THEIR Across the board, retail leaders agree that 2021 will be the year of eCommerce. To better understand exactly what this means and what these leaders expect in the year ahead, Bluecore surveyed top executives at brands and retail agencies like J.Crew, Natural Life, GreaterGood, Leaf Group, Blue Moon Digital and WITHIN. Here’s what we learned. SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
INTELLIGENT EMAIL CAPTURE: WHAT IT IS & 6 WAYS RETAILERS 4) Robust Customer Profiles. Email is a gateway identifier. Once you capture a shopper’s email address, you can use it to build a more robust identity by matching it with information shared in preference centers and onsite behaviors to get a more complete understanding of each shopper’s interests. Listening to shoppers’ preferences DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. HOW SHOPPERS AT EACH LIFECYCLE STAGE ENGAGE DIFFERENTLY To get started with customer lifecycle marketing, you first need to determine the distribution of your customers across these stages. Then you can use that information to market to each group differently. For example, you might use behavioral triggers to retain and increase loyalty among active buyers, merchandising triggers to re-engage at EMAIL MARKETING PLATFORM FOR RETAIL A Modern Email Marketing Platform That Knows Your Customer. One solution for all your email delivery needs. Modern ESP purpose-built for relevance and engagement. Best-in-class inbox placement rates (96% versus industry average 85%) Supported by an expert email services team. At 96%, our inbox placement rate is. 20% higher than the globalaverage.
BLUECORE | RETAIL MARKETING TECHNOLOGY Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products. This enables you to deliver 2x the revenue in 1/4 of the time as other retail marketing platforms. See Our Products. 2021 RETAIL TRENDS: INDUSTRY LEADERS SHARE THEIR Across the board, retail leaders agree that 2021 will be the year of eCommerce. To better understand exactly what this means and what these leaders expect in the year ahead, Bluecore surveyed top executives at brands and retail agencies like J.Crew, Natural Life, GreaterGood, Leaf Group, Blue Moon Digital and WITHIN. Here’s what we learned. SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND How to use customer data to turn one-time buyers into two-time buyers. Unlocking your second purchase opportunity comes down in large part to understanding your customers, their behaviors and your products. Most importantly, you need to take the time to understand your ideal window of opportunity for driving second purchases and the products HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Examples of Trigger Emails. There are five primary types of triggered emails – abandonment, product catalog, product recommendation, post-purchase and reminder emails. Let’s take a closer look at how these triggered emails work, how to use them at different stages throughout the purchase funnel and how retail brands use them to theiradvantage.
INTELLIGENT EMAIL CAPTURE: WHAT IT IS & 6 WAYS RETAILERS 4) Robust Customer Profiles. Email is a gateway identifier. Once you capture a shopper’s email address, you can use it to build a more robust identity by matching it with information shared in preference centers and onsite behaviors to get a more complete understanding of each shopper’s interests. Listening to shoppers’ preferences DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER While 35% of Baby Boomers use Gmail, adoption increases only slightly for Generation X (39%), then jumps 22% for Millennials (61%) then finally peaks with Generation Z at 70%. Strong Gmail adoption for younger generations likely has to do with what the email landscape looked like when these consumers joined the market. SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. HOW SHOPPERS AT EACH LIFECYCLE STAGE ENGAGE DIFFERENTLY To get started with customer lifecycle marketing, you first need to determine the distribution of your customers across these stages. Then you can use that information to market to each group differently. For example, you might use behavioral triggers to retain and increase loyalty among active buyers, merchandising triggers to re-engage atCAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
2021 RETAIL TRENDS: INDUSTRY LEADERS SHARE THEIR Across the board, retail leaders agree that 2021 will be the year of eCommerce. To better understand exactly what this means and what these leaders expect in the year ahead, Bluecore surveyed top executives at brands and retail agencies like J.Crew, Natural Life, GreaterGood, Leaf Group, Blue Moon Digital and WITHIN. Here’s what we learned. INTRODUCING THE 2021 RETAIL REGENERATION AWARDS That’s why today, I’m excited to officially announce a call for nominations for Bluecore’s 2021 Retail Regeneration Awards. These are peer nominated awards that recognize the top marketers leading the way for both their teams and the retail industry at large by re-strategizing for a fully digital world, experimenting with data andnew
RETHINKING RETAIL: HOW TO TACKLE CUSTOMER REACTIVATION Welcome to the first edition of Bluecore’s Rethinking Retail video series. I’m Ben Kruger from our Data Insights and Strategy team, and throughout this series we’ll take you through advanced uses of the Bluecore AI-driven retail marketing platform to arm you with tips to make your marketing program more efficient and effective and hopefully inspire you to rethink the way you approach DEMYSTIFYING THE NEXT GEN ESP The next generation ESP solves retail’s data activation problem (and then some) in a single solution. It does so by: Collecting customer, product and behavior data to allow for personalization based on implied interests as well as information shared explicitly. Making all of that data accessible in a single retail marketing platform. INTELLIGENT EMAIL CAPTURE: WHAT IT IS & 6 WAYS RETAILERS 4) Robust Customer Profiles. Email is a gateway identifier. Once you capture a shopper’s email address, you can use it to build a more robust identity by matching it with information shared in preference centers and onsite behaviors to get a more complete understanding of each shopper’s interests. Listening to shoppers’ preferences HOW A PROOF OF CONCEPT PRIORITIZES VALUE & MINIMIZES THE Fortunately, there is a better way to make a change: Moving forward with a proof of concept (POC). A POC offers a significant improvement over the RFP model by prioritizing value and minimizing the risk (and pain) associated with change. It does so in six ways: Emphasizing immediate value. Traditionally, introducing a new ESP was fairly INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. NEW STUDY: HOW MILLENNIALS ACTUALLY WANT BRANDS TO ENGAGE Although younger audiences do find channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, personalization is an incredibly important aspect of communication and email is the channel that delivers that experience best. DO MILLENNIAL & GEN Z CONSUMERS STILL USE EMAIL? Although younger audiences found channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%). This shows that for all consumers, even of younger generations, personalization is an incredibly importantaspect of
BLUECORE | RETAIL MARKETING TECHNOLOGYLOG INPRODUCTCUSTOMERSPARTNERSRESOURCESBLOG Bluecore is a retail marketing technology that reimagines how retailers communicate with their customers through email marketing and website personalization. Request a free demo today! EMAIL MARKETING PLATFORM FOR RETAIL Bluecore Communicate, an email marketing platform designed specifically for retailers, offers everything from personalized messaging to custom product recommendations and behavioral tracking.Get
CAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND Data reveals that driving second purchases from one-time buyers presents enormous revenue potential. Learn how to use customer data to turn one-time buyers into two-time buyers. DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER Although a recent study by Bluecore and NAPCO Research found that consumers find email to be the preferred and most personal channel to receive communications from brands, this only tells us part of the story. In addition to this, brands should also seek to understand how consumers, of all ages, actually use email.Do younger generations use different email providers than older generations? RETHINKING RETAIL: HOW TO TACKLE CUSTOMER REACTIVATION Welcome to the first edition of Bluecore’s Rethinking Retail video series. I’m Ben Kruger from our Data Insights and Strategy team, and throughout this series we’ll take you through advanced uses of the Bluecore AI-driven retail marketing platform to arm you with tips to make your marketing program more efficient and effective and hopefully inspire you to rethink the way you approach SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILSSUBJECT LINES FOR EMAILSEMAIL SUBJECT LINE TESTSEMAIL SUBJECT LINE TESTSGOOD SUBJECT LINEGOOD SUBJECT LINEINCLUDE A SUBJECT LINE Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. HOW A PROOF OF CONCEPT PRIORITIZES VALUE & MINIMIZES THE The RFP process has become a vicious cycle that makes change painful. In contrast, a proof of concept prioritizes value and minimizes therisk of change.
BLUECORE | RETAIL MARKETING TECHNOLOGYLOG INPRODUCTCUSTOMERSPARTNERSRESOURCESBLOG Bluecore is a retail marketing technology that reimagines how retailers communicate with their customers through email marketing and website personalization. Request a free demo today! EMAIL MARKETING PLATFORM FOR RETAIL Bluecore Communicate, an email marketing platform designed specifically for retailers, offers everything from personalized messaging to custom product recommendations and behavioral tracking.Get
CAREERS | BLUECORE
Diversity & Inclusion . At Bluecore, we believe in developing teams that are as diverse as the communities we serve. We are committed to holding ourselves accountable and building an inclusive culture where we value differences, acknowledge inequity and our own inherent biases, and focus on empowering those that are underrepresented in ourorganization.
THE ONE-AND-DONE BUYER PROBLEM: HOW TO DRIVE A SECOND Data reveals that driving second purchases from one-time buyers presents enormous revenue potential. Learn how to use customer data to turn one-time buyers into two-time buyers. DO MILLENNIALS USE EMAIL DIFFERENTLY THAN OTHER Although a recent study by Bluecore and NAPCO Research found that consumers find email to be the preferred and most personal channel to receive communications from brands, this only tells us part of the story. In addition to this, brands should also seek to understand how consumers, of all ages, actually use email.Do younger generations use different email providers than older generations? RETHINKING RETAIL: HOW TO TACKLE CUSTOMER REACTIVATION Welcome to the first edition of Bluecore’s Rethinking Retail video series. I’m Ben Kruger from our Data Insights and Strategy team, and throughout this series we’ll take you through advanced uses of the Bluecore AI-driven retail marketing platform to arm you with tips to make your marketing program more efficient and effective and hopefully inspire you to rethink the way you approach SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILSSUBJECT LINES FOR EMAILSEMAIL SUBJECT LINE TESTSEMAIL SUBJECT LINE TESTSGOOD SUBJECT LINEGOOD SUBJECT LINEINCLUDE A SUBJECT LINE Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and SEND TIME OPTIMIZATION This article aligns to the Silver User Certification, which focuses on independently launching and managing effective campaigns. Click here to learn more.. Send Time Optimization (STO) is the ability to send a campaign at the best time of day for each person in the audience. INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. HOW A PROOF OF CONCEPT PRIORITIZES VALUE & MINIMIZES THE The RFP process has become a vicious cycle that makes change painful. In contrast, a proof of concept prioritizes value and minimizes therisk of change.
WEBSITE & ECOMMERCE PERSONALIZATION Bluecore Site provides seamless website personalization that reduces bounce rates and drives conversions through contextual messages, email capture and product recommendations. Get aOUR CUSTOMERS
Bluecore works with global retailers, helping them reach more customers across all channels and increase revenue. Hear what they have to say about our marketing technology. RETHINKING RETAIL: HOW TO TACKLE CUSTOMER REACTIVATION Welcome to the first edition of Bluecore’s Rethinking Retail video series. I’m Ben Kruger from our Data Insights and Strategy team, and throughout this series we’ll take you through advanced uses of the Bluecore AI-driven retail marketing platform to arm you with tips to make your marketing program more efficient and effective and hopefully inspire you to rethink the way you approach THE GUIDE TO RETAIL CUSTOMER LIFECYCLE MARKETING Paul Vithayathil. Paul joined the Bluecore team in 2017 with 4+ years of analytics experience in the industry. As the Data Analytics Manager at Bluecore, he is responsible for understanding and analyzing the rich retail data that Bluecore gathers to help retailers solve different business challenges, whether that is through building custom reports, developing retail-specific models or help INSIDE PURA VIDA’S WINNING MARKETING STRATEGY The Pura Vida Brand Story. Pura Vida, a retailer that sells jewelry handmade by artisans from Costa Rica to El Salvador, has cultivated a strong reputation as a lifestyle brand with a unique, recognizable image.It’s created demand among customers and established a powerful story around what the Pura Vida products and brand stand for. SIMPLE TIPS FOR A/B TESTING YOUR SUBJECT LINES AND EMAILS Although there are several best practices marketers should follow when it comes to A/B testing email marketing campaigns, sometimes choosing where to start can feel overwhelming. That’s because even if you know that A/B testing can help conversion rates skyrocket, there are a lot of potential variables to test.. But there’s no need to feel lost or confused — A/B testing is a process, and HOW TO USE TRIGGER EMAILS: BEST PRACTICES WITH 5 EXAMPLES Triggered emails are a powerful marketing tactic that generates millions of dollars of revenue for eCommerce brands every year. Today, the technology has progressed to become a sophisticated and automated system that brings shoppers into the purchase funnel and retains valuable customers. The key to a successful triggered email marketing program, however, is to deploy different triggers that WHY IS THERE ALL THIS INNOVATION IN EMAIL? Matthew Limeri. Matt is a technology consultant with over ten years of experience in MarTech and AdTech across several Technical/Implementation and Account Management roles. DO MILLENNIAL & GEN Z CONSUMERS STILL USE EMAIL? On average, 68% of respondents chose email as the most personal channel. Although younger audiences found channels such as Facebook, in-store and text to provide some greater personalization, email still overwhelmingly outperforms all other channels for both Millennials (64%) and Generation Z (60%).TRANSACTIONAL API
Check out the below link to access Bluecore’s Transactional API documentation. This documentation covers API authorization, sending a transactional email, and get the status of an email. Retail is Resilient: How to Navigate Changing Priorities AroundCOVID-19
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Harvard Business Review “You get to send fewer emails to customers, which love, and the brand is actually showing you the best products.”The New York Times
“Making it easy for to activate personalized experiences…without depending on legacy systems and multiple internal departments.”Glossy
“Bluecore is changing the personalization game…with personalization now possible for every individual.”DMN
“Without tools like Bluecore, retailers don’t have a clear or accessible understanding of what products customers are interactingwith.”
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