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NOTHING PERSONAL
It’s a brave new world out there, but we believe a less personal ecosystem doesn’t need to signify the end of personalised advertising (so you can still have your cake and eat it, too). We’re here to help you navigate this industry inflection point with our guide, “Preparing for a privacy-first world: your personal guide togetting
BLIS’ IOS 14.5 TRACKER IS LIVE! CMO | Blis Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-sideexperience.
FROM THE DRUM: WHAT’S NEXT FOR THE FUTURE OF FREQUENCY With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. IOS ATT OPT-IN TRACKER 1 June – Apple released iOS 14.6 on May 24.Our tracker has been updated to combine the results from 14.5 and 14.6 together, to give a more accurate view ofMOVEMENT DATA
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movementdata.
PRECISION MATTERS: THE CRITICAL IMPORTANCE OF DECIMAL Precision Matters: The Critical Importance of Decimal Places. As we’ve noted in previous posts, GPS is the Gold Standard when it comes to lat/long data. It delivers both precise and accurate information. However, we’ve also made it clear that not everything that professes to be GPS data really is. Sometimes its data gatheredfrom centroids.
HIERARCHY OF CONSUMER NEEDS: UNDERSTANDING YOUR Whether you have a PhD in consumer psychology or just watched a weekend marathon of wilderness survival shows, you’re likely familiar with Maslow’s hierarchy of needs.This hierarchy—first proposed in a 1943 paper titled “A Theory of Human Motivation”—set out to categorize human behavior on an individual level, in an order of priorities from survival to comfort.BLISについて
Blisが消費者のモバイルデバイスから収集した膨大な位置情報を分析し、彼らの実際の行動をマッピングする理由は、まさにここにあります。. Blisはブランド企業が世界中の消費者を把握・リーチし、彼らとのエンゲージメントを構築しながら、目に見える BLIS | PRIVACY-FIRST, LOCATION-POWERED PROGRAMMATICRESULTSPARTNERSBOOK A DEMOSOLUTIONSTECHNOLOGYINSIGHTS Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and BLIS THE GLOBAL LEADERS IN REAL-WORLD INTELLIGENCE Our vision is simple but ambitious: to be the undisputed leader in location-powered advertising and analytics. We strive to achieve this every day through our mission: to deliver impactful client outcomes using the power of our location intelligence in innovative ways to get the richest understanding of consumers and target them in a privacyfriendly way.
NOTHING PERSONAL
It’s a brave new world out there, but we believe a less personal ecosystem doesn’t need to signify the end of personalised advertising (so you can still have your cake and eat it, too). We’re here to help you navigate this industry inflection point with our guide, “Preparing for a privacy-first world: your personal guide togetting
BLIS’ IOS 14.5 TRACKER IS LIVE! CMO | Blis Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-sideexperience.
FROM THE DRUM: WHAT’S NEXT FOR THE FUTURE OF FREQUENCY With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. IOS ATT OPT-IN TRACKER 1 June – Apple released iOS 14.6 on May 24.Our tracker has been updated to combine the results from 14.5 and 14.6 together, to give a more accurate view ofMOVEMENT DATA
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movementdata.
PRECISION MATTERS: THE CRITICAL IMPORTANCE OF DECIMAL Precision Matters: The Critical Importance of Decimal Places. As we’ve noted in previous posts, GPS is the Gold Standard when it comes to lat/long data. It delivers both precise and accurate information. However, we’ve also made it clear that not everything that professes to be GPS data really is. Sometimes its data gatheredfrom centroids.
HIERARCHY OF CONSUMER NEEDS: UNDERSTANDING YOUR Whether you have a PhD in consumer psychology or just watched a weekend marathon of wilderness survival shows, you’re likely familiar with Maslow’s hierarchy of needs.This hierarchy—first proposed in a 1943 paper titled “A Theory of Human Motivation”—set out to categorize human behavior on an individual level, in an order of priorities from survival to comfort.BLISについて
Blisが消費者のモバイルデバイスから収集した膨大な位置情報を分析し、彼らの実際の行動をマッピングする理由は、まさにここにあります。. Blisはブランド企業が世界中の消費者を把握・リーチし、彼らとのエンゲージメントを構築しながら、目に見える3 | BLIS
Blis Global Ltd 2021 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653 FROM IT PRO PORTAL: WHAT’S THE SOLUTION FOR MARKETERS IN Read the full article on IT Pro Portal here. As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising. ITALIANS ARE READY TO SHOP AGAIN Italians are ready to shop again – especially for cars. While still in a state of emergency, Italy is beginning to emerge from a two-month lockdown. It was the European country hit first and hardest by the pandemic, which caused both political and economic upheaval. As a result, Italy suffered from a tremendous dip in consumer confidencethat
DSP | BLIS
Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom. Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended. FROM NEW DIGITAL AGE: LOOKING FORWARD, LOOKING BACK: AARON This time it’s Aaron McKee, Chief Technology Officer at Blis. As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of BLIS HIRES ELIAS PSAROLOGOS AS HEAD OF SALES AUSTRALIA/NEW Blis hires Elias Psarologos as Head of Sales Australia/New Zealand. Sydney, 18 May, 2021 Blis, the leading privacy-first location-powered programmatic advertising partner, has today announced the appointment of Elias Psarologos as Head of Sales for Australia and New Zealand.. Psarologos is a sales leader and cross media specialist with 13 years media experience in Australia and SingaporeBLIS PLATFORM
You need to enable JavaScript to run this app. PRECISION MATTERS: THE CRITICAL IMPORTANCE OF DECIMAL Precision Matters: The Critical Importance of Decimal Places. As we’ve noted in previous posts, GPS is the Gold Standard when it comes to lat/long data. It delivers both precise and accurate information. However, we’ve also made it clear that not everything that professes to be GPS data really is. Sometimes its data gatheredfrom centroids.
WRONG PLACE, WRONG TIME: WHY ‘BAD’ LOCATION DATA COULD BE Read the original article in Italian on Data Manager here.. Over the past decade the massive growth in smartphone usage has prompted the development of a wide range of location-powered ad-tech solutions for brand marketers and agencies. FROM THE DAILY TELEGRAPH: APPLE’S TRACKING CRACKDOWN HITS Read the original article on the Daily Telegraph here.. Excerpt: “Apple recent privacy crackdown has dealt a major blow to advertisers and app developers with spending on ads dropping as users embrace the iPhone maker’s anti-tracking features. BLIS | PRIVACY-FIRST, LOCATION-POWERED PROGRAMMATICRESULTSPARTNERSBOOK A DEMOSOLUTIONSTECHNOLOGYINSIGHTS Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised andNOTHING PERSONAL
It’s a brave new world out there, but we believe a less personal ecosystem doesn’t need to signify the end of personalised advertising (so you can still have your cake and eat it, too). We’re here to help you navigate this industry inflection point with our guide, “Preparing for a privacy-first world: your personal guide togetting
FROM THE DRUM: WHAT’S NEXT FOR THE FUTURE OF FREQUENCY With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. BLIS’ IOS 14.5 TRACKER IS LIVE! CMO | Blis Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-sideexperience.
RENAULT | BLIS
Renault partnered with Blis and leveraged our planning, activation and performance product suite, including Audience Targeting, Real-time Targeting and Trend and Insight Reports. With this suite of real-world intelligence products, Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics, including:DSP | BLIS
Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom. Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended. IOS ATT OPT-IN TRACKER 1 June – Apple released iOS 14.6 on May 24.Our tracker has been updated to combine the results from 14.5 and 14.6 together, to give a more accurate view ofMOVEMENT DATA
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movementdata.
BLIS
{{ 'INDEX.SMART_PLATFORM' | translate }} {{ 'UI_STATE.TRENDS.SMART_VIEW.MENU_TITLE' | translate }} {{ 'UI_STATE.TRENDS.SMART_PIN.MENU_TITLE' | translate }} FROM NEW DIGITAL AGE: WHY IT’S TIME TO DEVELOP A NEW The new affinity approach involves extrapolating audiences from the anonymised characteristics that define them, then finding those characteristics dynamically, and refreshing the data in real-time. This is only possible when you have a top-to-bottom, integrated data and bidding platform to seamlessly do the matching. BLIS | PRIVACY-FIRST, LOCATION-POWERED PROGRAMMATICRESULTSPARTNERSBOOK A DEMOSOLUTIONSTECHNOLOGYINSIGHTS Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised andNOTHING PERSONAL
It’s a brave new world out there, but we believe a less personal ecosystem doesn’t need to signify the end of personalised advertising (so you can still have your cake and eat it, too). We’re here to help you navigate this industry inflection point with our guide, “Preparing for a privacy-first world: your personal guide togetting
FROM THE DRUM: WHAT’S NEXT FOR THE FUTURE OF FREQUENCY With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. BLIS’ IOS 14.5 TRACKER IS LIVE! CMO | Blis Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-sideexperience.
RENAULT | BLIS
Renault partnered with Blis and leveraged our planning, activation and performance product suite, including Audience Targeting, Real-time Targeting and Trend and Insight Reports. With this suite of real-world intelligence products, Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics, including:DSP | BLIS
Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom. Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended. IOS ATT OPT-IN TRACKER 1 June – Apple released iOS 14.6 on May 24.Our tracker has been updated to combine the results from 14.5 and 14.6 together, to give a more accurate view ofMOVEMENT DATA
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movementdata.
BLIS
{{ 'INDEX.SMART_PLATFORM' | translate }} {{ 'UI_STATE.TRENDS.SMART_VIEW.MENU_TITLE' | translate }} {{ 'UI_STATE.TRENDS.SMART_PIN.MENU_TITLE' | translate }} FROM NEW DIGITAL AGE: WHY IT’S TIME TO DEVELOP A NEW The new affinity approach involves extrapolating audiences from the anonymised characteristics that define them, then finding those characteristics dynamically, and refreshing the data in real-time. This is only possible when you have a top-to-bottom, integrated data and bidding platform to seamlessly do the matching.2 | BLIS
Blis Global Ltd 2021 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653NOTHING PERSONAL
It’s a brave new world out there, but we believe a less personal ecosystem doesn’t need to signify the end of personalised advertising (so you can still have your cake and eat it, too). We’re here to help you navigate this industry inflection point with our guide, “Preparing for a privacy-first world: your personal guide togetting
BLIS INSIGHTS
With Blis insights you will be more up-to-date on key industry trends. Read our latest research, opinions, insights and first hand expertadvice.
SCREENSHOT 2021-06-08 AT 15.59.03 Menu. Precision Planning; Privacy-first Activation; Performance;Technology
ITALIANS ARE READY TO SHOP AGAIN Italians are ready to shop again – especially for cars. While still in a state of emergency, Italy is beginning to emerge from a two-month lockdown. It was the European country hit first and hardest by the pandemic, which caused both political and economic upheaval. As a result, Italy suffered from a tremendous dip in consumer confidencethat
BLIS
{{ 'INDEX.SMART_PLATFORM' | translate }} {{ 'UI_STATE.TRENDS.SMART_VIEW.MENU_TITLE' | translate }} {{ 'UI_STATE.TRENDS.SMART_PIN.MENU_TITLE' | translate }}DSP | BLIS
Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom. Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended. FROM STREETFIGHT: ANONYMIZED, LOCALIZED SHOPPER DATA Menu. Precision Planning; Privacy-first Activation; Performance;Technology
PRECISION MATTERS: THE CRITICAL IMPORTANCE OF DECIMAL Precision Matters: The Critical Importance of Decimal Places. As we’ve noted in previous posts, GPS is the Gold Standard when it comes to lat/long data. It delivers both precise and accurate information. However, we’ve also made it clear that not everything that professes to be GPS data really is. Sometimes its data gatheredfrom centroids.
HIERARCHY OF CONSUMER NEEDS: UNDERSTANDING YOUR Whether you have a PhD in consumer psychology or just watched a weekend marathon of wilderness survival shows, you’re likely familiar with Maslow’s hierarchy of needs.This hierarchy—first proposed in a 1943 paper titled “A Theory of Human Motivation”—set out to categorize human behavior on an individual level, in an order of priorities from survival to comfort. BLIS | PRIVACY-FIRST, LOCATION-POWERED PROGRAMMATICRESULTSPARTNERSBOOK A DEMOSOLUTIONSTECHNOLOGYINSIGHTS Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and BLIS TRANSPARENT, ACCURATE, SCALED, REAL-WORLD Blis collects and analyses location data via Blis’ proprietary Wi-Fi scaling technology called Smart Scale and publisher SDK data – GPS data sourced from premium publishers. This data is verified and validated by Smart Pin, through our unique 10-step data cleansing process before it goes into our DMP.Then we introduce other verified data sources including Smart Places, our points of BLIS THE GLOBAL LEADERS IN REAL-WORLD INTELLIGENCE Our vision is simple but ambitious: to be the undisputed leader in location-powered advertising and analytics. We strive to achieve this every day through our mission: to deliver impactful client outcomes using the power of our location intelligence in innovative ways to get the richest understanding of consumers and target them in a privacyfriendly way.
MOVEMENT DATA
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movementdata.
FROM THE DRUM: WHAT’S NEXT FOR THE FUTURE OF FREQUENCY With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. IOS ATT OPT-IN TRACKER Blis considers the presence of an IDFA in a bid request from iOS 14.5 or 14.6 as indicating the user has opted-in via ATT. Differences between country opt-in rates may be strongly influenced by the specific choices of top apps in these countries. When calculating the opt-in rate, Blis is comparing the volume of opted-in bid requestsseen in iOS
DSP | BLIS
Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom. Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended. HIERARCHY OF CONSUMER NEEDS: UNDERSTANDING YOUR Whether you have a PhD in consumer psychology or just watched a weekend marathon of wilderness survival shows, you’re likely familiar with Maslow’s hierarchy of needs.This hierarchy—first proposed in a 1943 paper titled “A Theory of Human Motivation”—set out to categorize human behavior on an individual level, in an order of priorities from survival to comfort. WRONG PLACE, WRONG TIME: WHY ‘BAD’ LOCATION DATA COULD BE Read the original article in Italian on Data Manager here.. Over the past decade the massive growth in smartphone usage has prompted the development of a wide range of location-powered ad-tech solutions for brand marketers and agencies.LIFE IS BLIS
Within the first 3 months of joining, I hired the right PR agency, identified topics that are most relevant to our business and target audience, and then went onto build an integrated, multi-channel thought leadership program, resulting in an increased media SoV ofclose to
BLIS | PRIVACY-FIRST, LOCATION-POWERED PROGRAMMATICRESULTSPARTNERSBOOK A DEMOSOLUTIONSTECHNOLOGYINSIGHTS Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and BLIS TRANSPARENT, ACCURATE, SCALED, REAL-WORLD Blis collects and analyses location data via Blis’ proprietary Wi-Fi scaling technology called Smart Scale and publisher SDK data – GPS data sourced from premium publishers. This data is verified and validated by Smart Pin, through our unique 10-step data cleansing process before it goes into our DMP.Then we introduce other verified data sources including Smart Places, our points of BLIS THE GLOBAL LEADERS IN REAL-WORLD INTELLIGENCE Our vision is simple but ambitious: to be the undisputed leader in location-powered advertising and analytics. We strive to achieve this every day through our mission: to deliver impactful client outcomes using the power of our location intelligence in innovative ways to get the richest understanding of consumers and target them in a privacyfriendly way.
MOVEMENT DATA
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movementdata.
FROM THE DRUM: WHAT’S NEXT FOR THE FUTURE OF FREQUENCY With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. IOS ATT OPT-IN TRACKER Blis considers the presence of an IDFA in a bid request from iOS 14.5 or 14.6 as indicating the user has opted-in via ATT. Differences between country opt-in rates may be strongly influenced by the specific choices of top apps in these countries. When calculating the opt-in rate, Blis is comparing the volume of opted-in bid requestsseen in iOS
DSP | BLIS
Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom. Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended. HIERARCHY OF CONSUMER NEEDS: UNDERSTANDING YOUR Whether you have a PhD in consumer psychology or just watched a weekend marathon of wilderness survival shows, you’re likely familiar with Maslow’s hierarchy of needs.This hierarchy—first proposed in a 1943 paper titled “A Theory of Human Motivation”—set out to categorize human behavior on an individual level, in an order of priorities from survival to comfort. WRONG PLACE, WRONG TIME: WHY ‘BAD’ LOCATION DATA COULD BE Read the original article in Italian on Data Manager here.. Over the past decade the massive growth in smartphone usage has prompted the development of a wide range of location-powered ad-tech solutions for brand marketers and agencies.LIFE IS BLIS
Within the first 3 months of joining, I hired the right PR agency, identified topics that are most relevant to our business and target audience, and then went onto build an integrated, multi-channel thought leadership program, resulting in an increased media SoV ofclose to
BLIS - WHY MORE OF OUR CUSTOMERS CHOOSE BLIS TO SCALE Renault effectively promoted the Kadjar through a sophisticated combination of tactics. in photography in an effort to attract new audiences. for Best use of location based services or targeting. Renault effectively promoted the Kadjar through a sophisticated combination of tactics.BLIS INSIGHTS
With Blis insights you will be more up-to-date on key industry trends. Read our latest research, opinions, insights and first hand expertadvice.
BLIS ITALY BOOSTS MANAGEMENT TEAM AS IT CONTINUES ON RAPID Menu. Precision Planning; Privacy-first Activation; Performance;Technology
LEARN MORE ABOUT BLIS EVENTS Blis has exciting events happening all over the world! Check them outhere.
CAREERS: JOIN OUR AMAZING TEAM. LIFEISBLIS Regional Sales Manager- Texas Austin, Texas. Regional Vice President - East New York , New York. Sales Director New York , New York. Sales Manager, Sydney Sydney , New South Wales. Powered by. #Lifeisblis. Check out some of the latest photos from our team socials and other fun things we’re getting up to in the Blis-o-sphere. 51 years ago. THE BLIS CONSUMER CONFIDENCE PULSE Consumer sentiment survey about the economy, personal finances and purchase intent during COVID-19 FROM THE DRUM: WHAT’S NEXT FOR THE FUTURE OF FREQUENCY With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. BLIS’ IOS 14.5 TRACKER IS LIVE! CMO | Blis Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-sideexperience.
HOW DOES… GEOLOCATION TARGETING WORK? The term geolocation has greatly expanded to describe the power of real-time and historical behaviour data sets based on movement, rather than location. Put simply, we’ve moved beyond in-the-moment geofencing, and can now use this data to predict what consumers will want and how they will act, based on the places they have been. PRECISION MATTERS: THE CRITICAL IMPORTANCE OF DECIMAL Precision Matters: The Critical Importance of Decimal Places. As we’ve noted in previous posts, GPS is the Gold Standard when it comes to lat/long data. It delivers both precise and accurate information. However, we’ve also made it clear that not everything that professes to be GPS data really is. Sometimes its data gatheredfrom centroids.
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WE USE LOCATION DATA TO HELP THE WORLD’S TOP BRANDS AND MEDIA AGENCIES UNDERSTAND, REACH AND ENGAGE CONSUMERS GLOBALLY TO DELIVER MEASURABLE RESULTS, USING OUR PROPRIETARY TECHNOLOGY TO MAP REAL-WORLD, HUMAN BEHAVIOUR. ESPECIALLY IN TODAY’S STAY-AT-HOME WORLD, BLIS CAN LEVERAGE HISTORIC DATA TO PREDICT FUTURE BEHAVIOURS. LET US SHOW YOU HOW WE CAN PUT THIS POWERFUL INTELLIGENCE TO WORK FORYOU.
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BLIS ADHERES TO THE RIGOROUS STANDARDS OF GDPR AND CCPA FOR OUR DATA PROCESSING. Check out our changing behaviour series The changing behaviour series uses Blis’ location data to track the ever-changing consumer behaviour during the Covid-19 crises to help brands evaluate where their audiences are going, what media they are consuming and where they’re consuming it.Check it out HERE.
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Check out some of the exciting pre-COVID stats below and track the road to recovery here. 64% of UK shoppers use their mobile phones whilst in stores1 of 7
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80% of Singaporeans use their mobile phone when shopping in a physicalstore
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71% of US consumers are mobile shoppers3 of 7
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45% of Italians are ‘Researchers’ when it comes to shopping5 of 7
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53% of UAE consumers bought food and groceries via their mobile phonewhilst at home
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78% of Australians purchased a product in a physical store after seeing a mobile ad outside7 of 7
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OUR INSIGHTS, NEWS AND EVENTS__
COMMUNICATE ONLINE: THE THREE FACTORS THAT CHANGED CONSUMER BEHAVIOURTHIS YEAR
Location-powered advertising and analytics company, Blis has releaseda new...
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HERE 360: HOW BLIS’ CTO HAS UNLOCKED THE POWER OF LOCATION DATA HERE helps Blis' CTO deliver location-powered advertising andanalytics to...
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BLIS PROSPECT TARGETING HELPS DRIVE NEW AND LAPSED AUDIENCES INTO STORE AND ONLINE AT SCALE Continuing its product momentum, Blis, the trusted leader inlocation-powered...
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THE CHANGING BEHAVIOUR SERIES: A RETAIL RECKONING In this post from the changing behaviour series, we look...__
NEW DIGITAL AGE: BACK TO THE FUTURE: WHY CONTEXTUAL ADVERTISING ON ITSOWN ISN’T ENOUGH
The world has changed. There’s no denying that. The rate...__
COMMUNICATE ONLINE: THE THREE FACTORS THAT CHANGED CONSUMER BEHAVIOURTHIS YEAR
Location-powered advertising and analytics company, Blis has releaseda new...
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HERE 360: HOW BLIS’ CTO HAS UNLOCKED THE POWER OF LOCATION DATA HERE helps Blis' CTO deliver location-powered advertising andanalytics to...
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BLIS PROSPECT TARGETING HELPS DRIVE NEW AND LAPSED AUDIENCES INTO STORE AND ONLINE AT SCALE Continuing its product momentum, Blis, the trusted leader inlocation-powered...
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THE CHANGING BEHAVIOUR SERIES: A RETAIL RECKONING In this post from the changing behaviour series, we look...__
NEW DIGITAL AGE: BACK TO THE FUTURE: WHY CONTEXTUAL ADVERTISING ON ITSOWN ISN’T ENOUGH
The world has changed. There’s no denying that. The rate...__
COMMUNICATE ONLINE: THE THREE FACTORS THAT CHANGED CONSUMER BEHAVIOURTHIS YEAR
Location-powered advertising and analytics company, Blis has releaseda new...
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