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BAT
TEAM | BASIC ATTENTION TOKEN Basic Attention Token. Blockchain based digital advertising. The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads. BLOG | BASIC ATTENTION TOKEN The Basic Attention Token (BAT) Latest News. Brave and Gala Games are teaming up again, this time to bring fans the first-ever BAT Tournament in Gala Games’ Town Star, the blockchain-based agricultural simulation game from one of the founders of Zynga and some of the creative minds behind FarmVille and Words With Friends. FREQUENTLY ASKED QUESTIONS Basic Attention Token. It is a utility token based on the Ethereum technology that can also be used as a unit of account between advertisers, publishers, and users in a new, blockchain-based digital advertising and services platform. The token is not a digital currency, security or a commodity. To learn more about how the BATplatform is
BASIC ATTENTION TOKEN (BAT) Basic Attention Token (BAT) Blockchain Based Digital Advertising Brave Software February 10, 2021 Abstract Digital advertising is broken. The marketplace for online advertising, once domi-BAT ROADMAP 1.0
BAT Roadmap 1.0. Foreword. I cofounded Mozilla and wrote its technology roadmaps back when we were rebooting the Netscape-contributed browser code via open source. Here’s the first one. This one from 2003, by David Hyatt and me, charted the direct course to Firefox. These documents set direction and listed goals andrequirements.
BAT MERCURY: PRE-LAUNCH TECHNICAL UPDATE This is the backend accounting server for BAT Mercury. The most significant work required for the eyeshade server is to convert all of its units from satoshis to wei. The satoshi is the smallest unit of Bitcoin and the wei is the smallest integral unit of BAT. It takes 10^8 satoshis to make one BTC (100,000,000) but 10^18 wei to make oneBAT.
EARN MORE FOR CONTENT YOU PUBLISH TO THE WEB Brave Rewards helps you earn more for doing what you do best and get back some of that revenue lost for when your viewers use ad blocking. Get paid directly by your audience for your content, instead of relying on ad revenue. "Brave is a great frictionless way for fans to support the creators they watch." “Brave is basically freecrowdfunding.
EARN MORE FOR CONTENT YOU PUBLISH TO THE WEB Viewers who use the Brave Browser may have contributed money to you while surfing the web through Brave Rewards. Simply sign up as a verified content creator on Brave Rewards toBRAVE REWARDS
Do you run a website or channels on YouTube or Twitch? If you’re interested in monetizing your content, verify your site and unlockyour contributions!
BASIC ATTENTION TOKENOVERVIEWFAQABOUTBLOG中文日本語 The Basic Attention Token solves the endemic inefficiencies and privacy violations hobbling the digital ad industry. BAT has seen stunning results since its integration into the Brave browser’s first global private ad platform: 25.4 million monthly active users, 9.2 million daily active users, 1 million verified creators acceptingBAT
TEAM | BASIC ATTENTION TOKEN Basic Attention Token. Blockchain based digital advertising. The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads. BLOG | BASIC ATTENTION TOKEN The Basic Attention Token (BAT) Latest News. Brave and Gala Games are teaming up again, this time to bring fans the first-ever BAT Tournament in Gala Games’ Town Star, the blockchain-based agricultural simulation game from one of the founders of Zynga and some of the creative minds behind FarmVille and Words With Friends. FREQUENTLY ASKED QUESTIONS Basic Attention Token. It is a utility token based on the Ethereum technology that can also be used as a unit of account between advertisers, publishers, and users in a new, blockchain-based digital advertising and services platform. The token is not a digital currency, security or a commodity. To learn more about how the BATplatform is
BASIC ATTENTION TOKEN (BAT) Basic Attention Token (BAT) Blockchain Based Digital Advertising Brave Software February 10, 2021 Abstract Digital advertising is broken. The marketplace for online advertising, once domi-BAT ROADMAP 1.0
BAT Roadmap 1.0. Foreword. I cofounded Mozilla and wrote its technology roadmaps back when we were rebooting the Netscape-contributed browser code via open source. Here’s the first one. This one from 2003, by David Hyatt and me, charted the direct course to Firefox. These documents set direction and listed goals andrequirements.
BAT MERCURY: PRE-LAUNCH TECHNICAL UPDATE This is the backend accounting server for BAT Mercury. The most significant work required for the eyeshade server is to convert all of its units from satoshis to wei. The satoshi is the smallest unit of Bitcoin and the wei is the smallest integral unit of BAT. It takes 10^8 satoshis to make one BTC (100,000,000) but 10^18 wei to make oneBAT.
EARN MORE FOR CONTENT YOU PUBLISH TO THE WEB Brave Rewards helps you earn more for doing what you do best and get back some of that revenue lost for when your viewers use ad blocking. Get paid directly by your audience for your content, instead of relying on ad revenue. "Brave is a great frictionless way for fans to support the creators they watch." “Brave is basically freecrowdfunding.
EARN MORE FOR CONTENT YOU PUBLISH TO THE WEB Viewers who use the Brave Browser may have contributed money to you while surfing the web through Brave Rewards. Simply sign up as a verified content creator on Brave Rewards toBRAVE REWARDS
Do you run a website or channels on YouTube or Twitch? If you’re interested in monetizing your content, verify your site and unlockyour contributions!
FIRST PHASE OF THE BASIC ATTENTION TOKEN PLATFORM NEARS First Phase of the Basic Attention Token Platform Nears Rollout. Today we announce our launch plans for the first phase of the Basic Attention Token platform, code-named Mercury. The initial outline for Mercury was included in our roadmap announcement and the design concept is available on Github. BAT Mercury will be rolled outincrementally.
PRICING THE BAT
Tether isn’t the best USD proxy, so we’ll scale it up by the 2% premium it trades at. This is the chart we were looking at: If you look at the volume weighted field in that time range, it certainly looked pretty close to $153.6. The actual mean value (scaled up by the 2% tether premium) was $159.2. This was our best guess at the momentwe
MERCURY PREVIEW NOW AVAILABLE Mercury Preview Now Available. A preview of BAT Mercury is now available on GitHub on the beta channel. BAT Mercury integrates a BAT wallet into the Brave browser and converts contributions from Bitcoin to BAT in Brave Payments. All of our software is open source. We welcome feedback from developers or testers regarding this beta build. CELEBRATING BAT’S ONE YEAR ANNIVERSARY Celebrating BAT’s One Year Anniversary: Key Milestones and a Glimpse of What’s to Come. One year ago, the Basic Attention Token (BAT) sale started around 7.30am PT and sold out within 30 seconds, reaching the cap of 156,250 ETH and raising $36 million. As part of the sale, three hundred million tokens were set aside as a user growth pool BAT SMART CONTRACT DEPLOYED We are pleased to announce that the BAT smart contract is available on the Ethereum mainnet. The sale of BAT will begin at the time that mining commences on Ethereum block 3,798,640 and continue until the time that 156,250 Ether has been received or mining commences on Ethereum block 3,963,480, whichever is earlier. This is the “saleperiod.”.
REDUCING DIGITAL AD FRAUD: A NEW DEAL WITH BAT Reducing Digital Ad Fraud: A New Deal with BAT. Ad fraud is growing dramatically as no adequate solutions have appeared .The Basic Attention Token (BAT) seeks to radically reduce digital ad fraud, which is estimated to be $16B in 2017, according to a report released a few weeks ago by the World Federation of Advertisers. ANNOUNCING A NEW BLOCKCHAIN-BASED DIGITAL ADVERTISING Fairness, anonymity, and impact using proven blockchain technology. In the new blockchain-based digital advertising platform, users will opt in to receive advertising. If they do, their attention will be privately monitored on-device in the Brave browser, without tracking. Publishers will be rewarded accordingly with BATs — tokens ofutility
PUBLISHER TERMS OF SERVICE The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for theirattention, while
MOVING TO ROCKET.CHAT The transition process. Beginning Wednesday, 07.12.2017 at 11AM PDT, the BAT team will transition daily discussion to https://basicattentiontoken.rocket.chat/. Current BAT Slack users will not be migrated into rocket.chat. The BAT Slack will remain open for 7 days during the transition to rocket.chat. Channels in the BAT Slackwill be updated
BRAVE REWARDS
Do you run a website or channels on YouTube or Twitch? If you’re interested in monetizing your content, verify your site and unlockyour contributions!
BASIC ATTENTION TOKENOVERVIEWFAQABOUTBLOG中文日本語 The Basic Attention Token solves the endemic inefficiencies and privacy violations hobbling the digital ad industry. BAT has seen stunning results since its integration into the Brave browser’s first global private ad platform: 25.4 million monthly active users, 9.2 million daily active users, 1 million verified creators acceptingBAT
BLOG | BASIC ATTENTION TOKEN The Basic Attention Token (BAT) Latest News. Brave and Gala Games are teaming up again, this time to bring fans the first-ever BAT Tournament in Gala Games’ Town Star, the blockchain-based agricultural simulation game from one of the founders of Zynga and some of the creative minds behind FarmVille and Words With Friends. FREQUENTLY ASKED QUESTIONS Basic Attention Token. It is a utility token based on the Ethereum technology that can also be used as a unit of account between advertisers, publishers, and users in a new, blockchain-based digital advertising and services platform. The token is not a digital currency, security or a commodity. To learn more about how the BATplatform is
BASIC ATTENTION TOKEN Basic Attention Token. Blockchain based digital advertising. The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads. BASIC ATTENTION TOKEN (BAT) Basic Attention Token (BAT) Blockchain Based Digital Advertising Brave Software February 10, 2021 Abstract Digital advertising is broken. The marketplace for online advertising, once domi- EARN MORE FOR CONTENT YOU PUBLISH TO THE WEB Brave Rewards helps you earn more for doing what you do best and get back some of that revenue lost for when your viewers use ad blocking. Get paid directly by your audience for your content, instead of relying on ad revenue. "Brave is a great frictionless way for fans to support the creators they watch." “Brave is basically freecrowdfunding.
BAT ROADMAP 1.0
BAT Roadmap 1.0. Foreword. I cofounded Mozilla and wrote its technology roadmaps back when we were rebooting the Netscape-contributed browser code via open source. Here’s the first one. This one from 2003, by David Hyatt and me, charted the direct course to Firefox. These documents set direction and listed goals andrequirements.
PRICING THE BAT
Tether isn’t the best USD proxy, so we’ll scale it up by the 2% premium it trades at. This is the chart we were looking at: If you look at the volume weighted field in that time range, it certainly looked pretty close to $153.6. The actual mean value (scaled up by the 2% tether premium) was $159.2. This was our best guess at the momentwe
BAT MERCURY: PRE-LAUNCH TECHNICAL UPDATE This is the backend accounting server for BAT Mercury. The most significant work required for the eyeshade server is to convert all of its units from satoshis to wei. The satoshi is the smallest unit of Bitcoin and the wei is the smallest integral unit of BAT. It takes 10^8 satoshis to make one BTC (100,000,000) but 10^18 wei to make oneBAT.
BRAVE REWARDS
Do you run a website or channels on YouTube or Twitch? If you’re interested in monetizing your content, verify your site and unlockyour contributions!
BASIC ATTENTION TOKENOVERVIEWFAQABOUTBLOG中文日本語 The Basic Attention Token solves the endemic inefficiencies and privacy violations hobbling the digital ad industry. BAT has seen stunning results since its integration into the Brave browser’s first global private ad platform: 25.4 million monthly active users, 9.2 million daily active users, 1 million verified creators acceptingBAT
BLOG | BASIC ATTENTION TOKEN The Basic Attention Token (BAT) Latest News. Brave and Gala Games are teaming up again, this time to bring fans the first-ever BAT Tournament in Gala Games’ Town Star, the blockchain-based agricultural simulation game from one of the founders of Zynga and some of the creative minds behind FarmVille and Words With Friends. FREQUENTLY ASKED QUESTIONS Basic Attention Token. It is a utility token based on the Ethereum technology that can also be used as a unit of account between advertisers, publishers, and users in a new, blockchain-based digital advertising and services platform. The token is not a digital currency, security or a commodity. To learn more about how the BATplatform is
BASIC ATTENTION TOKEN Basic Attention Token. Blockchain based digital advertising. The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads. BASIC ATTENTION TOKEN (BAT) Basic Attention Token (BAT) Blockchain Based Digital Advertising Brave Software February 10, 2021 Abstract Digital advertising is broken. The marketplace for online advertising, once domi- EARN MORE FOR CONTENT YOU PUBLISH TO THE WEB Brave Rewards helps you earn more for doing what you do best and get back some of that revenue lost for when your viewers use ad blocking. Get paid directly by your audience for your content, instead of relying on ad revenue. "Brave is a great frictionless way for fans to support the creators they watch." “Brave is basically freecrowdfunding.
BAT ROADMAP 1.0
BAT Roadmap 1.0. Foreword. I cofounded Mozilla and wrote its technology roadmaps back when we were rebooting the Netscape-contributed browser code via open source. Here’s the first one. This one from 2003, by David Hyatt and me, charted the direct course to Firefox. These documents set direction and listed goals andrequirements.
PRICING THE BAT
Tether isn’t the best USD proxy, so we’ll scale it up by the 2% premium it trades at. This is the chart we were looking at: If you look at the volume weighted field in that time range, it certainly looked pretty close to $153.6. The actual mean value (scaled up by the 2% tether premium) was $159.2. This was our best guess at the momentwe
BAT MERCURY: PRE-LAUNCH TECHNICAL UPDATE This is the backend accounting server for BAT Mercury. The most significant work required for the eyeshade server is to convert all of its units from satoshis to wei. The satoshi is the smallest unit of Bitcoin and the wei is the smallest integral unit of BAT. It takes 10^8 satoshis to make one BTC (100,000,000) but 10^18 wei to make oneBAT.
BRAVE REWARDS
Do you run a website or channels on YouTube or Twitch? If you’re interested in monetizing your content, verify your site and unlockyour contributions!
BASIC ATTENTION TOKEN Basic Attention Token. Blockchain based digital advertising. The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads. ABOUT | BASIC ATTENTION TOKEN It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform. BAT SMART CONTRACT DEPLOYED We are pleased to announce that the BAT smart contract is available on the Ethereum mainnet. The sale of BAT will begin at the time that mining commences on Ethereum block 3,798,640 and continue until the time that 156,250 Ether has been received or mining commences on Ethereum block 3,963,480, whichever is earlier. This is the “saleperiod.”.
TOKEN ECONOMICS: CONSIDERING “TOKEN VELOCITY” Token Economics: Considering “Token Velocity”. Various confusions about token velocity have been circulating in the blockchain community. The idea is that somehow slowing token velocity will increase the fiat exchange rate for the token. I was asked to look into this, and this paper is the result. TLDR, this statement isfalse. On Token
REDUCING DIGITAL AD FRAUD: A NEW DEAL WITH BAT Reducing Digital Ad Fraud: A New Deal with BAT. Ad fraud is growing dramatically as no adequate solutions have appeared .The Basic Attention Token (BAT) seeks to radically reduce digital ad fraud, which is estimated to be $16B in 2017, according to a report released a few weeks ago by the World Federation of Advertisers. BAT ANNOUNCES EXPANSION OF GLOBAL We’re pleased to announce a coordinated growth initiative to expand the reach and scale of the global Basic Attention Token community.. Jennie and Stephen, the BAT community managers we hired in early July, are leading the expansion.. Users make up the first side of the BAT triangle, and growing a strong global community of engaged users isvital.
ANNOUNCING A NEW BLOCKCHAIN-BASED DIGITAL ADVERTISING Fairness, anonymity, and impact using proven blockchain technology. In the new blockchain-based digital advertising platform, users will opt in to receive advertising. If they do, their attention will be privately monitored on-device in the Brave browser, without tracking. Publishers will be rewarded accordingly with BATs — tokens ofutility
EARN MORE FOR CONTENT YOU PUBLISH TO THE WEB Brave Rewards helps you earn more for doing what you do best and get back some of that revenue lost for when your viewers use ad blocking. Get paid directly by your audience for your content, instead of relying on ad revenue. "Brave is a great frictionless way for fans to support the creators they watch." “Brave is basically freecrowdfunding.
MOVING TO ROCKET.CHAT The transition process. Beginning Wednesday, 07.12.2017 at 11AM PDT, the BAT team will transition daily discussion to https://basicattentiontoken.rocket.chat/. Current BAT Slack users will not be migrated into rocket.chat. The BAT Slack will remain open for 7 days during the transition to rocket.chat. Channels in the BAT Slackwill be updated
BRAVE REWARDS
Do you run a website or channels on YouTube or Twitch? If you’re interested in monetizing your content, verify your site and unlockyour contributions!
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INTRODUCING BLOCKCHAIN-BASED DIGITAL ADVERTISINGGet Brave
START USING BAT IN BRAVEGet Brave
START USING BAT IN BRAVE From the creator of JavaScript and the co-founder of Mozilla and Firefox, with a solid team – funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others. open source transparent decentralized efficient View the White PaperOn Token Velocity
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain. The token can be used to obtain a variety of advertising and attention-based services on the BAT platform. The utility of the token is based on user attention, which simply means a person’s focusedmental engagement.
THE CHALLENGE
Digital advertising is overrun by middlemen, trackers and fraud.USERS ARE ABUSED
*
UP TO 50%
OF THE AVERAGE USER’S MOBILE DATA IS FOR ADS AND TRACKERS, COSTING AS MUCH AS $23 A MONTH.
*
ADS USE ABOUT 5 SECONDS OF MOBILE LOAD TIME ON AVERAGE.*
ADS DECREASE PHONE BATTERY LIFE BY AS MUCH AS 21%.*
PRIVACY IS VIOLATED WHEN LARGE MEDIA SITES HOST UP TO 70 TRACKERS.*
MALWARE (MALVERTISEMENTS, RANSOM-WARE) IS UP 132% IN ONE YEAR. PUBLISHERS ARE HURTING * Google and Facebook take 73% of all ad dollars and 99% of allgrowth.
* Revenue is recently down 66%. * Bots inflicted $7.2 billion in fraud last year. * Over 600 million phones and desktops run ad-blocking. * Publishers cannot seamlessly monetize value added services. ADVERTISERS ARE LOSING * Advertisers lack good information on what they are paying for. * Marketers are often fooled by bogus websites and bots that commitfraud.
* Targeting is poor, making users more likely to ignore ads. Blockchain Digital Advertising Introducing a decentralized, transparent digital ad exchange based on Ethereum Blockchain. STAGE 1: BRAVE BROWSER Brave is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers. STAGE 2: BASIC ATTENTION TOKEN The Basic Attention Token can be used to obtain a variety of advertising and attention-based services on the BAT platform, as it is exchanged between publishers, advertisers, and users. The token’s utility is derived from — or denominated by — user attention. Attention is really just focused mental engagement — on an advertisement, in this case. STAGES 1 + 2 = A NEW DEAL The Brave browser knows where users spend their time, making it the perfect tool to calculate and reward publishers with BATs. This service creates a transparent and efficient Blockchain-based digital advertising market. Publishers receive more revenue because middlemen and fraud are reduced. Users opt-in to an inclusive and rewarding private ad experience. And advertisers get better data on theirspending.
HOW IT WORKS The Brave browser anonymously monitors user attention, then rewards publishers accordingly with BATs.MEASURING ATTENTION
Attention is measured as users view ads and content in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. We will define further anonymous cost-per-action models as thesystem develops.
Ads are then anonymously matched with customer interests using local machine learning algorithms. This means fewer irrelevant ads. Brave will work with publishers and advertisers to establish best practices for judging user attention. One potential metric: the number of total views of advertising content for a certain number of seconds. Or, points assigned on the length of a view. WHO GETS WHAT? Users viewing ads will be rewarded with BATs. BATs can be used for premium content or services on the BAT platform. Publishers will, as part of this service, receive the lion’s share of the total ad revenue. We anticipate that users will also donate back some tokens to publishers, further increasing their revenue. _ _ MORE PRIVACY, LESS FRAUD We plan to mitigate possible ad fraud through the use of cryptography, better client-side integrity, and transparency achieved through opensource.
UP AND RUNNING
Much of the infrastructure required to deploy BAT at the back end is _up and running_, meaning it’s currently in place and being used to distribute donations to publishers based on customer attention. Use it today in the Brave Browser for Windows, Mac OS andLinux.
The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for theirads.
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