BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

STUDIO | BARREL

Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify for

example

GOOGLE SHOPPING FREE LISTINGS AND WHAT THEY MEAN FOR MARKETERS Screen view of free listings in the Shopping tab. Though free listings are a cost-effective addition to any marketing mix, marketers should continue to invest in paid Shopping. Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results. An efficient paid Shopping strategy paired SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

STUDIO | BARREL

Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify for

example

GOOGLE SHOPPING FREE LISTINGS AND WHAT THEY MEAN FOR MARKETERS Screen view of free listings in the Shopping tab. Though free listings are a cost-effective addition to any marketing mix, marketers should continue to invest in paid Shopping. Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results. An efficient paid Shopping strategy paired SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500

STUDIO | BARREL

Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

BARREL 15

Kang & Kim 2006. Prior to becoming Barrel, co-founders Peter Kang and Sei-Wook Kim kicked off their business adventures with a studio website. Early clients featured university clubs, student-run

BARRY'S | BARREL

Barry's. Barry’s the originator of the HIIT workout, dubbed ‘The Best Workout In The World’. Barry’s came to Barrel for a holistic digital strategy to that better aligned with their in-studio

experience.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

BARREL + BARC

The Barrel 24-Hour Challenge brings together the Barrel team, u0003volunteers, and a nonprofit partner to accomplish big goals in u0003a span of 24 hours. This will be our inaugural effort, and we're really excited to be u0003working with Brooklyn Animal Resource Coalition (BARC). u0003The event will ECOMMERCE RETENTION & BRAND LOYALTY GUIDE For this example, a scale of 1-5 is an easy place to start. 1 represents the least loyal customer and 5 represents the most. With recency, assign a 5 to anyone who has purchased in the last three days, 4 in the last week, 3 in the last 10 days, 2 in the last two weeks, and 1 for anything past two weeks. GOOGLE SHOPPING FREE LISTINGS AND WHAT THEY MEAN FOR MARKETERS Screen view of free listings in the Shopping tab. Though free listings are a cost-effective addition to any marketing mix, marketers should continue to invest in paid Shopping. Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results. An efficient paid Shopping strategy paired REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion. SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosing

Rentacrate.

BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.

JOOVV | BARREL

Joovv. Joovv creates the most powerful in-home red light therapy devices in the world. Their new generation of products (3.0) is completely re-engineered to deliver the most effective results. To align with the launch, we worked with Joovv on a rebrand and new Shopify ecommerce experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.

JOOVV | BARREL

Joovv. Joovv creates the most powerful in-home red light therapy devices in the world. Their new generation of products (3.0) is completely re-engineered to deliver the most effective results. To align with the launch, we worked with Joovv on a rebrand and new Shopify ecommerce experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

BARREL 15

Kang & Kim 2006. Prior to becoming Barrel, co-founders Peter Kang and Sei-Wook Kim kicked off their business adventures with a studio website. Early clients featured university clubs, student-run JOIN THE BARREL FREELANCE DEVELOPER NETWORK Join the Barrel Freelance Developer Network. We’re looking for talented, freelance web developers to collaborate with us on a wide range of client projects. Join our network and get access to new project opportunities. Barrel is a creative and digital marketing agency in New York City. We work with growing brands to build

e-commerce websites

BARRY'S | BARREL

Barry's. Barry’s the originator of the HIIT workout, dubbed ‘The Best Workout In The World’. Barry’s came to Barrel for a holistic digital strategy to that better aligned with their in-studio

experience.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

BARREL + BARC

The Barrel 24-Hour Challenge brings together the Barrel team, u0003volunteers, and a nonprofit partner to accomplish big goals in u0003a span of 24 hours. This will be our inaugural effort, and we're really excited to be u0003working with Brooklyn Animal Resource Coalition (BARC). u0003The event will ECOMMERCE RETENTION & BRAND LOYALTY GUIDE For this example, a scale of 1-5 is an easy place to start. 1 represents the least loyal customer and 5 represents the most. With recency, assign a 5 to anyone who has purchased in the last three days, 4 in the last week, 3 in the last 10 days, 2 in the last two weeks, and 1 for anything past two weeks. INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website GOOGLE SHOPPING FREE LISTINGS AND WHAT THEY MEAN FOR MARKETERS Screen view of free listings in the Shopping tab. Though free listings are a cost-effective addition to any marketing mix, marketers should continue to invest in paid Shopping. Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results. An efficient paid Shopping strategy paired SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosing

Rentacrate.

BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.

JOOVV | BARREL

Joovv. Joovv creates the most powerful in-home red light therapy devices in the world. Their new generation of products (3.0) is completely re-engineered to deliver the most effective results. To align with the launch, we worked with Joovv on a rebrand and new Shopify ecommerce experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.

JOOVV | BARREL

Joovv. Joovv creates the most powerful in-home red light therapy devices in the world. Their new generation of products (3.0) is completely re-engineered to deliver the most effective results. To align with the launch, we worked with Joovv on a rebrand and new Shopify ecommerce experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

BARREL 15

Kang & Kim 2006. Prior to becoming Barrel, co-founders Peter Kang and Sei-Wook Kim kicked off their business adventures with a studio website. Early clients featured university clubs, student-run JOIN THE BARREL FREELANCE DEVELOPER NETWORK Join the Barrel Freelance Developer Network. We’re looking for talented, freelance web developers to collaborate with us on a wide range of client projects. Join our network and get access to new project opportunities. Barrel is a creative and digital marketing agency in New York City. We work with growing brands to build

e-commerce websites

BARRY'S | BARREL

Barry's. Barry’s the originator of the HIIT workout, dubbed ‘The Best Workout In The World’. Barry’s came to Barrel for a holistic digital strategy to that better aligned with their in-studio

experience.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

ECOMMERCE RETENTION & BRAND LOYALTY GUIDE For this example, a scale of 1-5 is an easy place to start. 1 represents the least loyal customer and 5 represents the most. With recency, assign a 5 to anyone who has purchased in the last three days, 4 in the last week, 3 in the last 10 days, 2 in the last two weeks, and 1 for anything past two weeks. INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website GOOGLE SHOPPING FREE LISTINGS AND WHAT THEY MEAN FOR MARKETERS Screen view of free listings in the Shopping tab. Though free listings are a cost-effective addition to any marketing mix, marketers should continue to invest in paid Shopping. Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results. An efficient paid Shopping strategy paired UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify for

example

SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosing

Rentacrate.

BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create

STUDIO | BARREL

Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify for

example

MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.

DR. JART+ | BARREL

Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create

STUDIO | BARREL

Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify for

example

MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.

DR. JART+ | BARREL

Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500

BARREL + BARC

The Barrel 24-Hour Challenge brings together the Barrel team, u0003volunteers, and a nonprofit partner to accomplish big goals in u0003a span of 24 hours. This will be our inaugural effort, and we're really excited to be u0003working with Brooklyn Animal Resource Coalition (BARC). u0003The event will

BARRY'S | BARREL

Barry's. Barry’s the originator of the HIIT workout, dubbed ‘The Best Workout In The World’. Barry’s came to Barrel for a holistic digital strategy to that better aligned with their in-studio

experience.

INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify for

example

YINOVA | BARREL

A series of educational pages help define the Yinova experience and teach prospective clients. The digital experience is rooted in a series of reusable modules. The site is optimized for exploration through products and articles. As well as the website, we also created a series of photography and lifestyle content. This photography

includes

REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion.

HUROM | BARREL

Lifestyle Photography. An easy to navigate recipe page for creating your perfect juicing moment. Custom infographics for creating the perfect recipes for any season. We created a robust email strategy and design system to encourage education and repeat purchases. The email system extends and modifies for different campaigns like holidays. BARREL | 10 YEAR ANNIVERSARY Barrel 10th Year Anniversary. On June 1, 2016, Barrel celebrated its 10-year anniversary. A big thank you to our clients, our team members, our team alumni, our friends, and our families for all their support over the years. Cheers to an amazing first ten years–we're just getting started. Barrel, A look back 2006 – 2016 from Barrel on

Vimeo.

THE PING PONG METHOD: THE BACK AND FORTH OF CUSTOMER SERVICE The key to having a winning strategy can be broken down into these pillars: Make it easy. Connect everything. Close the feedback loop. If you tie all of your customer service actions back to these three pillars, this may just be the best ping pong game of your life. BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

STUDIO | BARREL

Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify for

example

DR. JART+ | BARREL

Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

STUDIO | BARREL

Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify for

example

DR. JART+ | BARREL

Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500

STUDIO | BARREL

Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We JOIN THE BARREL FREELANCE DEVELOPER NETWORK Join the Barrel Freelance Developer Network. We’re looking for talented, freelance web developers to collaborate with us on a wide range of client projects. Join our network and get access to new project opportunities. Barrel is a creative and digital marketing agency in New York City. We work with growing brands to build

e-commerce websites

BARRY'S | BARREL

Barry's. Barry’s the originator of the HIIT workout, dubbed ‘The Best Workout In The World’. Barry’s came to Barrel for a holistic digital strategy to that better aligned with their in-studio

experience.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website

BARREL + BARC

The Barrel 24-Hour Challenge brings together the Barrel team, u0003volunteers, and a nonprofit partner to accomplish big goals in u0003a span of 24 hours. This will be our inaugural effort, and we're really excited to be u0003working with Brooklyn Animal Resource Coalition (BARC). u0003The event will MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.

HUROM | BARREL

Lifestyle Photography. An easy to navigate recipe page for creating your perfect juicing moment. Custom infographics for creating the perfect recipes for any season. We created a robust email strategy and design system to encourage education and repeat purchases. The email system extends and modifies for different campaigns like holidays. BARREL | 10 YEAR ANNIVERSARY Barrel 10th Year Anniversary. On June 1, 2016, Barrel celebrated its 10-year anniversary. A big thank you to our clients, our team members, our team alumni, our friends, and our families for all their support over the years. Cheers to an amazing first ten years–we're just getting started. Barrel, A look back 2006 – 2016 from Barrel on

Vimeo.

REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion. BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Founded in 2006, Barrel helps wellness brands create meaningful customer experiences with our expertise in design, technology, content & digital marketing.

STUDIO | BARREL

Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍ Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings

BARREL + BARC

Barrel + BARC 24 Hour Challenge. The Barrel 24-Hour Challenge brings together the Barrel team, volunteers, and a nonprofit partner to accomplish big goals in a span of 24 hours. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES What is headless commerce? And who should consider going headless? Learn more about leveraging a headless site to scale your ecommerce

business.

MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule.

DR. JART+ | BARREL

Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Founded in 2006, Barrel helps wellness brands create meaningful customer experiences with our expertise in design, technology, content & digital marketing.

STUDIO | BARREL

Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍ Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings

BARREL + BARC

Barrel + BARC 24 Hour Challenge. The Barrel 24-Hour Challenge brings together the Barrel team, volunteers, and a nonprofit partner to accomplish big goals in a span of 24 hours. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES What is headless commerce? And who should consider going headless? Learn more about leveraging a headless site to scale your ecommerce

business.

MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule.

DR. JART+ | BARREL

Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus.

STUDIO | BARREL

Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. JOIN THE BARREL FREELANCE DEVELOPER NETWORK New York. 197 Grand Street. Suite 7S. New York, NY 10013 . Los Angeles. 600 Wilshire Blvd. Suite 500. Los Angeles, CA 90017

BARREL + BARC

Barrel + BARC 24 Hour Challenge. The Barrel 24-Hour Challenge brings together the Barrel team, volunteers, and a nonprofit partner to accomplish big goals in a span of 24 hours. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES What is headless commerce? And who should consider going headless? Learn more about leveraging a headless site to scale your ecommerce

business.

INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website

HUROM | BARREL

Barrel helped Hurom bring the world's best juicers to the United States with a rebuild of their brand on Shopify and a multi-channel

marketing strategy.

MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.

YINOVA | BARREL

Yinova is an acupuncture clinic in New York City transforming patient care. We partnered with them to redefine their digital experiences with a new WordPress and Shopify site. BARREL | 10 YEAR ANNIVERSARY Barrel 10th Year Anniversary On June 1, 2016, Barrel celebrated its 10-year anniversary. A big thank you to our clients, our team members, our team alumni, our friends, and REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion. BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosing

Rentacrate.

BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.

ABOUT | BARREL

Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

CAREERS | BARREL

We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. ‍. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. View

Job Listings.

SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopify

ecommerce websites.

INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosing

Rentacrate.

CONTACT | BARREL

Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,

and LinkedIn.

STUDIO | BARREL

Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify for

example

GOOGLE SHOPPING FREE LISTINGS AND WHAT THEY MEAN FOR MARKETERS Screen view of free listings in the Shopping tab. Though free listings are a cost-effective addition to any marketing mix, marketers should continue to invest in paid Shopping. Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results. An efficient paid Shopping strategy paired

HUROM | BARREL

Lifestyle Photography. An easy to navigate recipe page for creating your perfect juicing moment. Custom infographics for creating the perfect recipes for any season. We created a robust email strategy and design system to encourage education and repeat purchases. The email system extends and modifies for different campaigns like holidays. SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosing

Rentacrate.

DR. JART+ | BARREL

Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. LOOKING INTO THE FUTURE OF HOMEBUILDING WITH LENX LenX is driving forward technology-powered solutions to enhance their customer's experience, making single family living accessible to a broader and more diverse array of the American population, and building healthier and more sustainable communities. This opens in a new window. Barrel was tasked with designing and building LenX a

website

REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion.

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