BARB | BROADCASTERS AUDIENCE RESEARCH BOARDVIEWING DATABVOD SERVICESBARB EXPLAINEDNEWSPROJECT DOVETAILTRENDSPOTTING Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies.

LOGIN | BARB

Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies. WEEKLY VIEWING SUMMARY (FROM JAN 2020) Weekly viewing summary (from Jan 2020) Where * is shown, the figures are small but not zero. Data is for All Individuals aged 4+ against Multi-Channel Universe. This report contains reach, share and time spent viewing data based on two definitions of television viewing (hover over for definition): Total Three Screen Viewing (As Viewed) C7

TV

UK HOUSEHOLDS BY TV PLATFORM UK households by TV platform. 1 December 2020. Created with Highcharts 4.0.1. Source: BARB Establishment Survey Millions of households UK households by TV platform Q4 2010 - Q3 2020, 4 quarter moving average, millions of households Terrestrial Ter. only Sky Cable YouView (inc BT TV and TalkTalk TV homes) Other sat Freesat Q4 2010 Q1 2011 Q2

UNIVERSES | BARB

BARB universes – monthly. In the table below, the current month’s universes are available for 30 different audiences. There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs.

Network.

THE VIEWING REPORT 2020 The Viewing Report 2020. 12 May 2020. BARB has today published The Viewing Report 2020, our annual exploration of the UK’s television viewing habits in the previous year. BARB EXPLAINED: HOW WE COLLECT VIEWING DATA FROM THE BARB In the first of this two-part BARB Explained, we look at how we collect viewing data from our first data source, the BARB panel. The BARB panel is a sample of 5,300 households that represent television viewing in all types of households across the UK. The panel is essential because it tells us what is being watched, who is watching

and which

OUR ANNUAL EXPLORATION OF THE UK’S VIEWING HABITS MAY 2020 Objective information is critical for the UK’s television and advertising industry. Each year, £7.5 billion is spent by broadcasters and advertisers on the production ESTABLISHMENT SURVEY Establishment survey. To ensure that the BARB panel properly represents the UK population, a range of data on the characteristics of television households are needed. These are derived from the establishment survey, a continuous survey involving approximately 53,000 household interviews a year, carried out, on behalf of BARB, by

Ipsos MORI.

GAMES CONSOLE HOUSEHOLDS The games console tracker follows the number of homes with a games console connected to a TV set. The Establishment Survey tracks each generation of the three main console brands: Sony PlayStation, Microsoft Xbox and Nintendo. BARB | BROADCASTERS AUDIENCE RESEARCH BOARDVIEWING DATABVOD SERVICESBARB EXPLAINEDNEWSPROJECT DOVETAILTRENDSPOTTING Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies.

LOGIN | BARB

Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies. WEEKLY VIEWING SUMMARY (FROM JAN 2020) Weekly viewing summary (from Jan 2020) Where * is shown, the figures are small but not zero. Data is for All Individuals aged 4+ against Multi-Channel Universe. This report contains reach, share and time spent viewing data based on two definitions of television viewing (hover over for definition): Total Three Screen Viewing (As Viewed) C7

TV

UK HOUSEHOLDS BY TV PLATFORM UK households by TV platform. 1 December 2020. Created with Highcharts 4.0.1. Source: BARB Establishment Survey Millions of households UK households by TV platform Q4 2010 - Q3 2020, 4 quarter moving average, millions of households Terrestrial Ter. only Sky Cable YouView (inc BT TV and TalkTalk TV homes) Other sat Freesat Q4 2010 Q1 2011 Q2

UNIVERSES | BARB

BARB universes – monthly. In the table below, the current month’s universes are available for 30 different audiences. There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs.

Network.

THE VIEWING REPORT 2020 The Viewing Report 2020. 12 May 2020. BARB has today published The Viewing Report 2020, our annual exploration of the UK’s television viewing habits in the previous year. BARB EXPLAINED: HOW WE COLLECT VIEWING DATA FROM THE BARB In the first of this two-part BARB Explained, we look at how we collect viewing data from our first data source, the BARB panel. The BARB panel is a sample of 5,300 households that represent television viewing in all types of households across the UK. The panel is essential because it tells us what is being watched, who is watching

and which

OUR ANNUAL EXPLORATION OF THE UK’S VIEWING HABITS MAY 2020 Objective information is critical for the UK’s television and advertising industry. Each year, £7.5 billion is spent by broadcasters and advertisers on the production ESTABLISHMENT SURVEY Establishment survey. To ensure that the BARB panel properly represents the UK population, a range of data on the characteristics of television households are needed. These are derived from the establishment survey, a continuous survey involving approximately 53,000 household interviews a year, carried out, on behalf of BARB, by

Ipsos MORI.

GAMES CONSOLE HOUSEHOLDS The games console tracker follows the number of homes with a games console connected to a TV set. The Establishment Survey tracks each generation of the three main console brands: Sony PlayStation, Microsoft Xbox and Nintendo.

LOGIN | BARB

Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies.

BARB MAPS | BARB

These regional panels are non-overlapping geographical areas based on the ITV1 Sky Digital reception regions. Regional viewing is also available for 14 BBC regions. Viewing that takes place in a particular region is reported as viewing from that region, even if the broadcast actually originated from another regional area. Under this system, all HOW WE DO WHAT WE DO How we do what we do. BARB is responsible for delivering the UK’s television audience measurement currency. We commission research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing behaviour of the UK’s 28 million TV and broadband-only households. BARB EXPLAINED: BVOD PLANNER & OPTIMISER BARB Explained: BVOD Planner & optimiser. This opens in a new window. In March 2021, BARB launched upgrades to its BVOD planner to improve functionality and user experience. The BVOD planner, first released in June 2020, is designed to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters BARB FOR PANEL MEMBERS If you are a BARB Panel Member and have a general or technical enquiry, or would like to inform us of new equipment or a household member please telephone 0800 018 9671 or email help@barbpanel.com If you are a BARB Panel Member and would like to know how we and our research contractors process your personal information, please read our How we process your personal data pamphlet.

EXECUTIVE TEAM

Simon started at BARB as Research Manager in 2003 and was appointed Research Director in 2010. Before joining BARB, he held roles within commercial television broadcasters and advertising and media agencies. Over fifteen years he gathered considerable experience in media audience research, including as a user of BARB data. simon.bolus@barb.co.uk.

GLOSSARY | BARB

A classification of household social status based on the occupation of the chief income earner. BARB reports the following social grades: AB – higher (A) or intermediate (B) managerial, administrative or professional. C1 – supervisory or clerical and junior managerial, administrative or professional. BARB EXPLAINED: HOW WE COLLECT VIEWING DATA FROM THE BARB In the first of this two-part BARB Explained, we look at how we collect viewing data from our first data source, the BARB panel. The BARB panel is a sample of 5,300 households that represent television viewing in all types of households across the UK. The panel is essential because it tells us what is being watched, who is watching

and which

THE SVOD REPORT 2020 The SVOD Report looks at what BARB knows about viewing to subscription video-on-demand (SVOD) services Netflix, Amazon Prime Video and Now TV in the UK. The report provides the latest update on the number of UK households that subscribe to each of these SVOD services, and the number that subscribe to two or more, with a look at how these

MILLENNIALS

The answer here is a much clearer yes. The most striking difference is in access to a smartphone: 90% of millennials (in both age groups) have a smartphone, compared to 69% of all adults (including 16-34 year-olds), and only 59% of over 35s. The smartphone is a device that is practically ubiquitous for younger people. BARB | BROADCASTERS AUDIENCE RESEARCH BOARDVIEWING DATABVOD SERVICESBARB EXPLAINEDNEWSPROJECT DOVETAILTRENDSPOTTING Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies.

LOGIN | BARB

Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies. WEEKLY VIEWING SUMMARY (FROM JAN 2020) This report contains reach, share and time spent viewing data based on two definitions of television viewing (hover over for definition): Total Three Screen Viewing (As Viewed)

UNIVERSES | BARB

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis. BARB universes – monthly UK HOUSEHOLDS BY TV PLATFORM This tracker focuses on the platforms viewers use to watch linear TV.The platform categories used are as follows. Cable: households that claim to receive cable; these households are almost entirely Virgin Media customers. Freesat: homes which have access to Freesat, either through a set top box or integrated into the TV set. This does not include former Sky homes who do not have a THE VIEWING REPORT 2020 BARB has today published The Viewing Report 2020, our annual exploration of the UK’s television viewing habits in the previous

year.

ESTABLISHMENT SURVEY 2020 Q4 Annual Network Report 2020 Q4 Annual BBC Area Report 2020 Q4 Annual ITV Area Report 2020 Q4 Questionaire 2020 Q3 Annual Network

Report

OUR ANNUAL EXPLORATION OF THE UK’S VIEWING HABITS MAY 2020 Objective information is critical for the UK’s television and advertising industry. Each year, £7.5 billion is spent by broadcasters and advertisers on the production BARB EXPLAINED: HOW WE COLLECT VIEWING DATA FROM THE BARB BARB is the official provider of UK television viewing figures, but how do we know what’s being watched? In the first of this two-part BARB Explained, we look at how we collect viewing data from our first data source, the BARB panel. GAMES CONSOLE HOUSEHOLDS The games console tracker follows the number of homes with a games console connected to a TV set. The Establishment Survey tracks each generation of the three main console brands: Sony PlayStation, Microsoft Xbox and Nintendo. BARB | BROADCASTERS AUDIENCE RESEARCH BOARDVIEWING DATABVOD SERVICESBARB EXPLAINEDNEWSPROJECT DOVETAILTRENDSPOTTING Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies.

LOGIN | BARB

Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies. WEEKLY VIEWING SUMMARY (FROM JAN 2020) This report contains reach, share and time spent viewing data based on two definitions of television viewing (hover over for definition): Total Three Screen Viewing (As Viewed)

UNIVERSES | BARB

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis. BARB universes – monthly UK HOUSEHOLDS BY TV PLATFORM This tracker focuses on the platforms viewers use to watch linear TV.The platform categories used are as follows. Cable: households that claim to receive cable; these households are almost entirely Virgin Media customers. Freesat: homes which have access to Freesat, either through a set top box or integrated into the TV set. This does not include former Sky homes who do not have a THE VIEWING REPORT 2020 BARB has today published The Viewing Report 2020, our annual exploration of the UK’s television viewing habits in the previous

year.

ESTABLISHMENT SURVEY 2020 Q4 Annual Network Report 2020 Q4 Annual BBC Area Report 2020 Q4 Annual ITV Area Report 2020 Q4 Questionaire 2020 Q3 Annual Network

Report

OUR ANNUAL EXPLORATION OF THE UK’S VIEWING HABITS MAY 2020 Objective information is critical for the UK’s television and advertising industry. Each year, £7.5 billion is spent by broadcasters and advertisers on the production BARB EXPLAINED: HOW WE COLLECT VIEWING DATA FROM THE BARB BARB is the official provider of UK television viewing figures, but how do we know what’s being watched? In the first of this two-part BARB Explained, we look at how we collect viewing data from our first data source, the BARB panel. GAMES CONSOLE HOUSEHOLDS The games console tracker follows the number of homes with a games console connected to a TV set. The Establishment Survey tracks each generation of the three main console brands: Sony PlayStation, Microsoft Xbox and Nintendo.

LOGIN | BARB

Broadcasters' Audience Research Board. Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies.

BARB MAPS | BARB

Reporting Regional Viewing. The breakdown of viewing data into regional areas is important for broadcasters and advertisers. Many advertising spots are traded not only on a national Network basis, but also on combinations of regional areas called macro regions. BARB EXPLAINED: BVOD PLANNER & OPTIMISER In March 2021, BARB launched upgrades to its BVOD planner to improve functionality and user experience. The BVOD planner, first released in June 2020, is designed to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms. The BVOD planner enables agencies and advertisers to forecast the unduplicated BARB FOR PANEL MEMBERS If you are a BARB Panel Member and have a general or technical enquiry, or would like to inform us of new equipment or a household member please telephone 0800 018 9671 or email help@barbpanel.com If you are a BARB Panel Member and would like to know how we and our research contractors process your personal information, please read our How we process your personal data pamphlet. BARB EXPLAINED: HOW WE COLLECT VIEWING DATA FROM THE BARB BARB is the official provider of UK television viewing figures, but how do we know what’s being watched? In the first of this two-part BARB Explained, we look at how we collect viewing data from our first data source, the BARB panel.

EXECUTIVE TEAM

Justin Sampson Chief Executive. Justin’s formative experience of media research was from the perspective of a media owner. A long stint at the Radio Advertising Bureau was followed by a move into television when he joined ITV in 2004.

GLOSSARY | BARB

A measure of viewing to commercial spots. One impact is one member of the target audience viewing one commercial. Impacts are added together to give, e.g. the total impacts delivered by a particular spot, the gross total achieved by a particular advertising campaign or the total supplied by a given channel. THE SVOD REPORT 2020 BARB has published a new version of its annual SVOD Report as part of The Viewing Report 2020. The SVOD Report looks at what BARB knows about viewing to subscription video-on-demand (SVOD) services Netflix, Amazon Prime Video and Now TV in the UK. WHAT PEOPLE WATCH: AGE PROFILE OF NEWS VIEWING Welcome to What People Watch, a new series exploring different aspects of how UK audiences are watching television now.In this week’s edition, we focus on the changing age profile of news viewing in light of the coronavirus pandemic. TV set viewing to BARB-reported channels

MILLENNIALS

The difference in access to these other devices is not especially surprising. Millennials, particularly younger millennials, have a strong incentive to exploit the portability of non-TV devices to enable them to control their own television experience, since in many households they will not have control over the main TV screen, and often will not want to share their viewing with older adults __ Customer Login __

Toggle navigation

* Viewing data

* All the latest reports * How can I get BARB data? * Weekly viewing data * Weekly top programmes on four screens (from Sept 2018) * Weekly viewing summary (from Jan 2020) * Archive TV set viewing data * Weekly top 10 programmes on TV sets (July 1998 – Sept 2018) * Weekly top 30 programmes on TV sets (July 1998 – Sept 2018) * Weekly viewing by channel group (Jan 2010 – Jan 2020) * Weekly TV set viewing summary (Jan 2010 – Jan 2020) * Weekly TV set viewing summary (Jan 1992 – Dec 2009) * Weekly TV set multi-channel viewing summary (Jan 1992 – Dec

2009)

* BVOD services

* BARB Explained

* News

* Project Dovetail

* Trendspotting

* Insight articles

* What People Watch

* Reports

* The Viewing Report

* The SVOD Report

* Trackers

* Tracker: Device access * Tracker: Number of TV sets per household * Tracker: UK households by TV platform * Tracker: Subscription VOD households * Tracker: Games console households

* Resources

* TV facts

* TV since 1981

* Panel facts and figures * Establishment survey * Latest reporting sample

* Universes

* BARB maps

* BARB reference manual * Lifestyle questionnaire * Guide to sampling error

* About us

* How we do what we do * Joint Industry Currencies * BARB for panel members * BARB for journalists

* BARB for students

* Executive team

* How to subscribe

* Registered users

* Training

* Contact us

* FAQs

* Glossary

* Customer login

WHAT IS BARB?

How we do what we do Four-screen viewing dashboard BVOD services report

SVOD tracker

The Viewing Report

Training

FAQs

BARB for journalists

BARB for students

BARB for panel

members

SEE MORE RECENT POSTS SVOD HOUSEHOLDS GROW IN Q3 2020

18 November 2020

JUSTIN SAMPSON: CROSS-MEDIA MEASUREMENT

09 November 2020

WHAT PEOPLE WATCH: NON-TV DEVICE VIEWING

21 October 2020

BVOD PLANNER BRINGS BENEFITS TO CLIENTS

05 October 2020

BROADCASTERS' AUDIENCE RESEARCH BOARD Founded by the major players in the industry it supports, BARB is a not-for-profit limited company. It is one of the UK’s Joint Industry Currencies.

* ABOUT BARB

* Training and events * BARB for panel members

* BARB for students

* Executive team

* How to subscribe

* Contact us

* FAQs

* Press

ABOUT JOINT INDUSTRY CURRENCIES The Joint Industry Currencies are unique. The industry created them to provide audience numbers and trading metrics for each advertising

medium.

They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium. As well as creating the standard metrics that serve as the bedrock for evaluating and trading advertising media, the joint industry currencies also provide critical inputs that enable advertisers and their agencies to understand the effectiveness of cross-media marketing campaigns. How they are built and how they work is open to scrutiny – they are transparent in what they do. The currencies are the most robust and comprehensive datasets available. Each is produced and offered at cost, delivering unrivalled value for money. The UK Joint Industry Currencies are ABC, BARB, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR and ROUTE. * © BARB 2020. All rights reserved. Legal

* Contact us