Are you over 18 and want to see adult content?
More Annotations
Villas at Poipu Kai | Kauai Island
Are you over 18 and want to see adult content?
Bim Şok A101 Aktüel Ürünler | Aktüel Semti |
Are you over 18 and want to see adult content?
https://www.perfumeuae.com – Shop in Perfumeuae.com
Are you over 18 and want to see adult content?
Bwat le studio de Création Web & Print élevé en plein air | Bwat
Are you over 18 and want to see adult content?
Besoyepirozi Website - صفحه, اصلی, سایت, بسوی, پیروزی
Are you over 18 and want to see adult content?
ایران ترانه - دانلود رایگان فیلم و سریال - دانلود آهنگ جدید فیلم و سریال با لینک رایگان و مستقیم
Are you over 18 and want to see adult content?
Informationsportal Versicherungs- und Finanzdienstleistungsbranche - dvb
Are you over 18 and want to see adult content?
IT-курсы Харьков, обучение ИТ-специалистов в 【Lemon.School】 с нуля, стоимость курсов в IT-школе в Харькове 2018.
Are you over 18 and want to see adult content?
Скриншотер - Сделать скриншот экрана в один клик!
Are you over 18 and want to see adult content?
Cheap Online Shop for Fertilizers, Insecticides, Seeds and Agricultural Products | AgriBegri
Are you over 18 and want to see adult content?
ICO & Blockchain Consulting Services | ICO Service India | Blockchain Service
Are you over 18 and want to see adult content?
Favourite Annotations
Flats for rent in Debrecen | Nile النيل Real estate
Are you over 18 and want to see adult content?
メガネの賞月堂は岐阜・愛知で「めがね」をお探しのあなたに快適な眼鏡を提供します。|トップページ|
Are you over 18 and want to see adult content?
AutoXandTrack — Dedicated to autocross and track coverage
Are you over 18 and want to see adult content?
Sharkbrew - The Competitive Gaming Community
Are you over 18 and want to see adult content?
Text
BABAK AZAD
Babak is a businessman first and a marketer second. One of his first suggestions (which took us only 4 days to implement), is going to NET us $300K in 12 months. Needless to say, the initial investment of working with him has more than paid off.MEDIA - BABAK AZAD
Babak Azad is a performance marketing expert with deep experience in the direct-to-consumer space--think Beach Body. He provides great insight on which campaigns work and why, How & Why You Need To Improve LTV:CAC In 2019. It’s getting really expensive to acquire newcustomers.
ABOUT - BABAK AZAD
A few more thingsyou might be interestedin knowing about me. I graduated from MIT with a degree in Mathematics and got my MBA from Stanford Business School. I live in Los Angeles with my wife and 2 sons. I’ve completed 2 Ironman triathlons, biked across the country when I was in college, and finished The 508 (a 508-mile bicycle race)in 43
SPEAKING - BABAK AZAD Many 7- and 8-figure businesses look to their larger counterparts with awe and intimidation. And often with a sense that the bigger businesses have it easier and “figured-out.”. The reality is that no one does. And yet those 9-figure businesses have worked through their challenges. What they learned while continuing to grow, as wellas how
WORK WITH ME
Babak provides C-level strategic thinking. He helped us restructure our DTC team to be more specialized, thereby eliminating duplicate work and ultimately driving higher sales and conversions. Babak quickly helped us identify and overcome a core challenge we were having with our business. HOW BLUE APRON REVEALED A LOT MORE ABOUT CUSTOMER I’ll cut to the chase first. I have no inside information, but my analysis has lead me to conclude that Blue Apron is acquiring customers at a rough CPA of $150, its current monthly churn appears to be ~10%, and the Company eventually nets ~$150+ of contribution margin over the lifetime of an average customer. 10 WAYS TO INCREASE YOUR SUBSCRIPTION STICK RATE This is a simple (note, not always “easy”) one. Sure you can go crazy by splicing and dicing your numbers countless ways. By cohort. By channel or front-end campaign. Gross or net of returns. By customer count and by revs. But start with the basics. IT'S NO WONDER YOUR ANALYTICS TEAM ISN'T GETTING YOU WHAT Set the bar high. It doesn’t matter how your company used to operate or what the norm was at a prior employer. Demand more of your people. Tell your people to come with ideas, implications, and next steps. They may not be high-ROI ideas at the outset, but just like any muscle, that skill has to be nurtured. A PROVEN FRAMEWORK FOR OPTIMIZING A SUBSCRIPTION BUSINESS A Proven Framework for Optimizing a Subscription Business. This is not a “how to start a subscription business from scratch” piece. If you want to know the first 3 things you should do, stop here. That’s not what you’re going to find. This piece is intended for marketers with at least $5 million of annualized revenues, and certainly COST OPTIMIZATION ISN'T SEXY UNTIL YOU SEE WHAT IT DOES TO Some of these services may be $50 per month, some may be several thousand per month. For starters, if you’re not using something, cancel it. Just as important, doing this type of review is a healthy way to reinforce to the rest of your organization that you don’ttolerate waste.
BABAK AZAD
Babak is a businessman first and a marketer second. One of his first suggestions (which took us only 4 days to implement), is going to NET us $300K in 12 months. Needless to say, the initial investment of working with him has more than paid off.MEDIA - BABAK AZAD
Babak Azad is a performance marketing expert with deep experience in the direct-to-consumer space--think Beach Body. He provides great insight on which campaigns work and why, How & Why You Need To Improve LTV:CAC In 2019. It’s getting really expensive to acquire newcustomers.
ABOUT - BABAK AZAD
A few more thingsyou might be interestedin knowing about me. I graduated from MIT with a degree in Mathematics and got my MBA from Stanford Business School. I live in Los Angeles with my wife and 2 sons. I’ve completed 2 Ironman triathlons, biked across the country when I was in college, and finished The 508 (a 508-mile bicycle race)in 43
SPEAKING - BABAK AZAD Many 7- and 8-figure businesses look to their larger counterparts with awe and intimidation. And often with a sense that the bigger businesses have it easier and “figured-out.”. The reality is that no one does. And yet those 9-figure businesses have worked through their challenges. What they learned while continuing to grow, as wellas how
WORK WITH ME
Babak provides C-level strategic thinking. He helped us restructure our DTC team to be more specialized, thereby eliminating duplicate work and ultimately driving higher sales and conversions. Babak quickly helped us identify and overcome a core challenge we were having with our business. HOW BLUE APRON REVEALED A LOT MORE ABOUT CUSTOMER I’ll cut to the chase first. I have no inside information, but my analysis has lead me to conclude that Blue Apron is acquiring customers at a rough CPA of $150, its current monthly churn appears to be ~10%, and the Company eventually nets ~$150+ of contribution margin over the lifetime of an average customer. 10 WAYS TO INCREASE YOUR SUBSCRIPTION STICK RATE This is a simple (note, not always “easy”) one. Sure you can go crazy by splicing and dicing your numbers countless ways. By cohort. By channel or front-end campaign. Gross or net of returns. By customer count and by revs. But start with the basics. IT'S NO WONDER YOUR ANALYTICS TEAM ISN'T GETTING YOU WHAT Set the bar high. It doesn’t matter how your company used to operate or what the norm was at a prior employer. Demand more of your people. Tell your people to come with ideas, implications, and next steps. They may not be high-ROI ideas at the outset, but just like any muscle, that skill has to be nurtured. A PROVEN FRAMEWORK FOR OPTIMIZING A SUBSCRIPTION BUSINESS A Proven Framework for Optimizing a Subscription Business. This is not a “how to start a subscription business from scratch” piece. If you want to know the first 3 things you should do, stop here. That’s not what you’re going to find. This piece is intended for marketers with at least $5 million of annualized revenues, and certainly COST OPTIMIZATION ISN'T SEXY UNTIL YOU SEE WHAT IT DOES TO Some of these services may be $50 per month, some may be several thousand per month. For starters, if you’re not using something, cancel it. Just as important, doing this type of review is a healthy way to reinforce to the rest of your organization that you don’ttolerate waste.
BLOG - BABAK AZAD
Crafting Incredible Customer Experiences – Presentation at Traffic Mastery Live, Nashville, Sept 2018. Ed O'Keefe asked me to come speak at his event in Nashville CONTACT - BABAK AZAD See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences. IT'S NO WONDER YOUR ANALYTICS TEAM ISN'T GETTING YOU WHAT Set the bar high. It doesn’t matter how your company used to operate or what the norm was at a prior employer. Demand more of your people. Tell your people to come with ideas, implications, and next steps. They may not be high-ROI ideas at the outset, but just like any muscle, that skill has to be nurtured. COST OPTIMIZATION ISN'T SEXY UNTIL YOU SEE WHAT IT DOES TO Some of these services may be $50 per month, some may be several thousand per month. For starters, if you’re not using something, cancel it. Just as important, doing this type of review is a healthy way to reinforce to the rest of your organization that you don’ttolerate waste.
SERVING THE UNDERSERVED CREATES THEIR EXPERIENCE Serving the Underserved Creates THEIR Experience. In a literal way, inclusivity is the opposite of exclusivity. And so, while being exclusive means something is for a select group, inclusivity, particularly for marketers, doesn’t necessarily have to about trying to include everyone. At times, companies can simply target people whohave been
HOW SUBSCRIPTION COMPANIES ARE LOSING CUSTOMERS WHO DON’T Because the answer is NOT 100%. In fact, depending on your business, it could range from 60% to 95%. Which is a MONSTROUS range. Said a different way, 5% to 40% of those people who dropped off as paying customers didn’t take a proactive step to do so. Which begs THERE’S A GOOD REASON WHY YOU WERE NOT INVITED TO THAT There’s a line near the end of the movie Apollo 13 when one of the engineers at flight command tells Ed Harris’ character (the Flight Director) that the capsule is a bit lower than desired for theirre-entry.
CRAFTING AMAZING CUSTOMER EXPERIENCES: THE STRATEGY THAT Think about what happens when a customer has an amazing experience with your business. They are happier, more satisfied and more engaged. Which typically means they will buy again from you. DO PERFORMANCE MARKETERS INTENTIONALLY IGNORE BRAND In one of 2PM‘s recent Member Brief’s, (article is here – behind a paywall), he describes the reaction to his Brand-First Strategy. (In a nutshell, it’s an outgrowth of the growing CAC’s, at least in bigger digital channels. And that those who’ve used aggressive performance marketing strategies are struggling a bit to continuetheir growth.
HOW HARLEY-DAVIDSON AND THE BEARD CLUB USE “IDENTITY” TO It’s important to recognize that Harley-Davidson and The Beard Club have a well-defined target customer. They don’t try to be all things to all people. If the leaders of Harley-Davidson decided tomorrow to target a completely different demographic, they would need deliver their experience in a different way.BABAK AZAD
Hey there, I’m Babak Azad.And I never thought I would become a “marketer.” I mean, I was a math major at MIT, spent a bunch of years in investment banking in the 90s (that’s the 1990s for those of you keeping score at home), and then I went to Stanford BusinessSchool.
ABOUT - BABAK AZAD
I’m certainly not your average marketer. In many ways. You’ll quickly find that my background, experience, and approach are not the norm. It is this combination that has led to uncommon,above-average results for my clients.MEDIA - BABAK AZAD
9 Subscription Experts that I follow on LinkedIn (plus a couple of bonus names) Babak Azad is a performance marketing expert with deep experience in the direct-to-consumer space--think Beach Body. SPEAKING - BABAK AZAD An impactful talk (based on the book I’m writing about the same topic) that showcases the value towards scale, branding, and a business’ sustainability that comes from focusing on customerexperience
BLOG - BABAK AZAD
See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences. CONTACT - BABAK AZAD See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences.WORK WITH ME
From my first interactions with Babak, it was clear that he understands performance marketing in a different and better way than most others. He brings a unique combination of an analytical approach towards marketing with an understanding of what can serve 10 WAYS TO INCREASE YOUR SUBSCRIPTION STICK RATE See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences. SERVING THE UNDERSERVED CREATES THEIR EXPERIENCE In a literal way, inclusivity is the opposite of exclusivity. And so, while being exclusive means something is for a select group, inclusivity, particularly for marketers, doesn’t necessarily have to about trying to include everyone. PELOTON – A MARVEL AT CUSTOMER ACQUISITION, BRAND-BUILDING A couple years ago, I dug into the Blue Apron S-1 here.People seemed to liked the way I broke down what wasn’t always explicit in their filing. I figured it’s time to do another breakdown.BABAK AZAD
Hey there, I’m Babak Azad.And I never thought I would become a “marketer.” I mean, I was a math major at MIT, spent a bunch of years in investment banking in the 90s (that’s the 1990s for those of you keeping score at home), and then I went to Stanford BusinessSchool.
ABOUT - BABAK AZAD
I’m certainly not your average marketer. In many ways. You’ll quickly find that my background, experience, and approach are not the norm. It is this combination that has led to uncommon,above-average results for my clients.MEDIA - BABAK AZAD
9 Subscription Experts that I follow on LinkedIn (plus a couple of bonus names) Babak Azad is a performance marketing expert with deep experience in the direct-to-consumer space--think Beach Body. SPEAKING - BABAK AZAD An impactful talk (based on the book I’m writing about the same topic) that showcases the value towards scale, branding, and a business’ sustainability that comes from focusing on customerexperience
BLOG - BABAK AZAD
See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences. CONTACT - BABAK AZAD See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences.WORK WITH ME
From my first interactions with Babak, it was clear that he understands performance marketing in a different and better way than most others. He brings a unique combination of an analytical approach towards marketing with an understanding of what can serve 10 WAYS TO INCREASE YOUR SUBSCRIPTION STICK RATE See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences. SERVING THE UNDERSERVED CREATES THEIR EXPERIENCE In a literal way, inclusivity is the opposite of exclusivity. And so, while being exclusive means something is for a select group, inclusivity, particularly for marketers, doesn’t necessarily have to about trying to include everyone. PELOTON – A MARVEL AT CUSTOMER ACQUISITION, BRAND-BUILDING A couple years ago, I dug into the Blue Apron S-1 here.People seemed to liked the way I broke down what wasn’t always explicit in their filing. I figured it’s time to do another breakdown.BLOG - BABAK AZAD
See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences. IT'S NO WONDER YOUR ANALYTICS TEAM ISN'T GETTING YOU WHAT Depending on your perspective, you may or may not want to know how times you were presented with a set of analyses that could have had a meaningful impact on your business, but for one reason or another (which I’ll talk to in a moment), you didn’t realize it. I TRULY BELIEVED I WAS GOING TO BE FIRED THE FOLLOWING DAY See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences. COST OPTIMIZATION ISN'T SEXY UNTIL YOU SEE WHAT IT DOES TO I have previously shared the process that businesses can use to scale media and revenues.If you’re a small company, that’s where the focus should be, because ifTHINKING 3 DAYS OUT
It’s pretty common on my business trips that I head out after dinner with friends, colleagues or vendors to a bar or club. And until recently, those nights usually ended a good deal later than normal, and certainly later than my body would’ve preferred. SERVING THE UNDERSERVED CREATES THEIR EXPERIENCE In a literal way, inclusivity is the opposite of exclusivity. And so, while being exclusive means something is for a select group, inclusivity, particularly for marketers, doesn’t necessarily have to about trying to include everyone. THERE’S A GOOD REASON WHY YOU WERE NOT INVITED TO THAT There’s a line near the end of the movie Apollo 13 when one of the engineers at flight command tells Ed Harris’ character (the Flight Director) that the capsule is a bit lower than desired for theirre-entry.
DO PERFORMANCE MARKETERS INTENTIONALLY IGNORE BRAND In one of 2PM‘s recent Member Brief’s, (article is here – behind a paywall), he describes the reaction to his Brand-First Strategy. (In a nutshell, it’s an outgrowth of the growing CAC’s, at least in bigger digital channels. And that those who’ve used aggressive performance marketing strategies are struggling a bit to continuetheir growth.
HOW HARLEY-DAVIDSON AND THE BEARD CLUB USE “IDENTITY” TO (Note: This is one of a series of posts to come around the various ways that marketers are crafting incredible customer experiences. In so doing, they are dramatically improving their customer retention and acquisition efforts, and concurrently building their brand.) HOW SUBSCRIPTION COMPANIES ARE LOSING CUSTOMERS WHO DON’T You may have decent metrics in place. When people ask you what a customer is worth, you confidently say a figure. You may even have a quick response for what the average stick rate for a customer is – “7 months,” you might utter.* About
* Work with Me
* Speaking
* Testimonials
* Media
* Blog
* Contact
__ Menu
* About
* Work with Me
* Speaking
* Testimonials
* Media
* Blog
* Contact
Linkedin __ Twitter __HELPING PERFORMANCE
MARKETERS SCALE THEIR BUSINESS INTO BRANDS Your marketing capabilities should help you accelerate _into_ your next phase of growth. I help my clients find a faster path to success while avoiding the costly mistakes which can hinder growth. GET MY PROVEN PROCESS TO SCALE YOUR ECOMMERCE BUSINESS AND BUILD YOURBRAND
See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences. WHO I’VE WORKED WITH (CLICK ON A LOGO BELOW TO LEARN MORE) Babak built an LTV model to measure the success of our acquisition strategies; and he put a framework together to optimize our CPAs. The analysis Babak provided has optimized our ad spend and decreased ourCPAs by over 20%.
Pre-IPO we worked with Babak to help us launch our TV campaigns. His extensive experience and network accelerated our time to launch. TV became an important component of our growth, and we were glad we had Babak on our side as we navigated this new channel. Babak led the strategy across all of our paid ads channels. Signups from paid ads jumped from 5% to 25% in just 6 months. We were getting 1,500 additional signups/month because of Babak. For us that meant an additional $1M+ in revenue each month. We had struggled with paid customer acquisition in the past, but now we're seeing a 100%+ increase of new customers every month based onhis guidance.
Babak's efforts have allowed us to level up our TV marketing with 150% year-over-year growth. His analytical prowess, agency management skills, and extensive experience allow him to both start channels from scratch as well as rapidly scale existing ones. I spent 8 years at Beachbody, helping to build the business from $100 million to over $1 billion. I worked to build the analytics team and spent the last 5 years as SVP of Media & Customer Acquisition, where my teams managed over $500 million in media. Babak not only has an understanding for the mechanics of a business but a keen sense of the customer’s experience and what I now view as the most important metric, LTV. Babak's input helps guide WHEN we should focus on a project, and HOW. Things we might normally have figured out would have taken us a much longer time and with many more mistakes. With TV budgets over $100 million in the Q4-2015, Fanduel's CMO knew that there were few people who have seen those levels of spend over any time period. I was brought in to help them in managing a huge and concentrated effort. Babak is a businessman first and a marketer second. One of his first suggestions (which took us only 4 days to implement), is going to NET us $300K in 12 months. Needless to say, the initial investment of working with him has more than paid off. Currently working with this industry leading CBD retailer on their digital activities, helping them with core acquisition and retention strategies, refining their customer analytics and helping them to build out their team. Our business has increased multiple-fold during our time working with Babak, and having him on our side has been invaluable as we navigate the various (but good) challenges that come with that type of growth. Hey there, I’m BABAK AZAD. And I never thought I would become a “marketer.” I mean, I was a math major at MIT, spent a bunch of years in investment banking in the 90s (that’s the 1990s for those of you keeping score at home…), and then I went to Stanford Business School. Finance? Sure. I even spent some time doing Leadership Development. I’VE ALWAYS BEEN AN INTENSE INDIVIDUAL, HAVING COMPLETED 2 IRONMAN TRIATHLONS, RIDING A BIKE ACROSS THE COUNTRY, AND RIDING 43+ HOURS IN A 508-MILE BIKE RACE. So I guess I had some inclinations towards “grind-it-out” type of work. But after failing at a magazine here in LA and then spending several years at Napster (the legal, public, and frankly not-sexy one), I got a lucky break from the only headhunter I knew. And somehow ended up getting an offer from Beachbody (P90X, Insanity, Shakeology). 8 YEARS LATER, I HAD HELPED THE COMPANY GROW FROM $100MM TO OVER $1 BILLION IN REVENUES, IN MY ROLES IN ANALYTICS AND OVERSEEING MEDIA & CUSTOMER ACQUISITION. It then became time to move on.Read More
Linkedin __ Twitter __AS FEATURED IN
WORK WITH ME
My goal is to help my clients win. And if winning for you means building your business and your brand, then keep reading. Let’s face it. We have all likely worked with a consultant and not gotten what we wanted out of the engagement. It’s all about results. That’s your aim. And it’s mine. You don’t spend over $500 million in media and acquire over 10 million customers if the results don’t measure up to performance goals. But that’s exactly what my teams did at Beachbody. And now over the past few years, I’ve helped numerous clients achieve 3x-5x growth (and more). The reason I love what I do and why clients continue to work with me is that I am able to leverage my years of experience to deliver significant impact to their businesses. I will also make sure that we are aligned on your goals and expectations, as well as what I believe it will take to achieve them. You can read what my clients have to say throughout the site, but categorically, these are the types of client outcomes I havedelivered:
* __ Meaningful growth, measured by the P&L as well as the strengthof the brand
* __ A more professionalized business * __ Decisions that are based on trusted metrics and similarly guided with the brand vision in mind * __ Customers that feel more connected and engaged with thebusiness
* __ Talented individuals who deliver results in the key roles forthe business
Learn More
SPEAKING
Whether to an audience of 3,000 or 30, my goal as a speaker is to deliver relevant, insightful and most importantly actionable content to your audience. I don’t believe in shiny objects or untested strategies or tools. Instead, my talks are based on first-hand experience, whether from my direct operational experience or from working with the clients you see on this site. Helping your audience think differently is crucial, but inspiring them and giving them the tools to take action is the true purpose. I will work with you to make sure that I understand your goals and those of your audience. And then it’s my expectation that I overdeliver to everyone. SPEAKING AND MEDIA INQUIRIESFEATURED ARTICLES
CRAFTING INCREDIBLE CUSTOMER EXPERIENCES – PRESENTATION AT TRAFFIC MASTERY LIVE, NASHVILLE, SEPT 2018 HOW BLUE APRON REVEALED A LOT MORE ABOUT CUSTOMER ACQUISITION AND RETENTION THAN IT LIKELY INTENDED TO WHAT I LEARNED FROM MANAGING $500MM+ IN MEDIA AND ACQUIRING OVER 10MMCUSTOMERS
DO PERFORMANCE MARKETERS INTENTIONALLY IGNORE BRAND?READ MORE Articles
GET MY PROVEN PROCESS TO SCALE YOUR ECOMMERCE BUSINESS AND BUILD YOURBRAND
See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences.* about
* work with me
* speaking
* Testimonials
* Media
* Blog
* Contact
Linkedin __ Twitter __* Privacy policy
* Terms of Service
* © 2019 BABAK AZAD . All Rights ReservedDetails
Copyright © 2024 ArchiveBay.com. All rights reserved. Terms of Use | Privacy Policy | DMCA | 2021 | Feedback | Advertising | RSS 2.0