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CORPORATE IDENTITY
By having analyzed Audi's Marketing Strategy of 2012, one can find out that Audi has 4 deeply intertwined pillars that add their value to their Corporate Identity. The goal they want to achieve through this is authenticity and a sympathetic brand management. Audi has achieved that through the media relations (views on youtube, peoples SOURCES - AUDI CORPORATE IDENTITY AND MEDIA RELATIONS List of Sources. This is the list of the sources we used to frame and develop our website. For further information consult the PDF files and other websites as listed below. This is Audi's 2012 Marketing Strategy. For further insights consult this PDF file. This is the textbook we used to find out about the theories and definitionmentioned in
BACKGROUND INFORMATION Audi's History. August Horch. Audi was founded in 1909 by August Horch, who founded the company after he had been kicked out of Horch, a car company he founded in 1899. The son of Horch's financier and friend came up with the name Audi, which is latin for "listen". In Juli 1911, the first Audi rolled out of the Fabric in Zwickau,Germany.
AUDI CORPORATE IDENTITY AND MEDIA RELATIONS Audi Media Relations and Corporate Identity. This website is for students by students for our IE Communication course in Corporate Communication. For this website we have decided to explore the Corporate Identity and Media Relations of Audi. In this website you will find the different components of our class project in the navigations bar above.CORPORATE IDENTITY
By having analyzed Audi's Marketing Strategy of 2012, one can find out that Audi has 4 deeply intertwined pillars that add their value to their Corporate Identity. The goal they want to achieve through this is authenticity and a sympathetic brand management. Audi has achieved that through the media relations (views on youtube, peoples SOURCES - AUDI CORPORATE IDENTITY AND MEDIA RELATIONS List of Sources. This is the list of the sources we used to frame and develop our website. For further information consult the PDF files and other websites as listed below. This is Audi's 2012 Marketing Strategy. For further insights consult this PDF file. This is the textbook we used to find out about the theories and definitionmentioned in
BACKGROUND INFORMATION Audi's History. August Horch. Audi was founded in 1909 by August Horch, who founded the company after he had been kicked out of Horch, a car company he founded in 1899. The son of Horch's financier and friend came up with the name Audi, which is latin for "listen". In Juli 1911, the first Audi rolled out of the Fabric in Zwickau,Germany.
QUESTIONS? - AUDI CORPORATE IDENTITY AND MEDIA RELATIONS Questions? - Audi Corporate Identity and Media Relations. Audi Corporate Identity and Media Relations.MEDIA RELATIONS
Essentially media relations is 'the function of gaining positive media attention' (Cornelissen). In order to achieve this, as said before, Media Relations are crucial as it enables social interactions as a form of dialogue where customers and even employees can have their voices heard. Therefore, Audi is smart to be online and active through social media tools that help obtain more coverage. AUDI MARKENSTRATEGIE SVEN SCHUWIRTH, LEITER MARKEN- UND 3 Gesamtimage Audi hat sich in allen Weltregionen innerhalb der letzten 15 Jahre positiv entwickelt. BMW / MB Nr. 1 Nr. 3 Nr. 1 -0,8 -0,3 -0,1 +0,1 -1,8 -1,3 AUDI CORPORATE IDENTITY AND MEDIA RELATIONS Audi Media Relations and Corporate Identity. This website is for students by students for our IE Communication course in Corporate Communication. For this website we have decided to explore the Corporate Identity and Media Relations of Audi. In this website you will find the different components of our class project in the navigations bar above.CORPORATE IDENTITY
By having analyzed Audi's Marketing Strategy of 2012, one can find out that Audi has 4 deeply intertwined pillars that add their value to their Corporate Identity. The goal they want to achieve through this is authenticity and a sympathetic brand management. Audi has achieved that through the media relations (views on youtube, peoples SOURCES - AUDI CORPORATE IDENTITY AND MEDIA RELATIONS List of Sources. This is the list of the sources we used to frame and develop our website. For further information consult the PDF files and other websites as listed below. This is Audi's 2012 Marketing Strategy. For further insights consult this PDF file. This is the textbook we used to find out about the theories and definitionmentioned in
BACKGROUND INFORMATION Audi's History. August Horch. Audi was founded in 1909 by August Horch, who founded the company after he had been kicked out of Horch, a car company he founded in 1899. The son of Horch's financier and friend came up with the name Audi, which is latin for "listen". In Juli 1911, the first Audi rolled out of the Fabric in Zwickau,Germany.
QUESTIONS? - AUDI CORPORATE IDENTITY AND MEDIA RELATIONS Questions? - Audi Corporate Identity and Media Relations. Audi Corporate Identity and Media Relations.MEDIA RELATIONS
Essentially media relations is 'the function of gaining positive media attention' (Cornelissen). In order to achieve this, as said before, Media Relations are crucial as it enables social interactions as a form of dialogue where customers and even employees can have their voices heard. Therefore, Audi is smart to be online and active through social media tools that help obtain more coverage. AUDI MARKENSTRATEGIE SVEN SCHUWIRTH, LEITER MARKEN- UND 30 Fazit. •Vorsprung durch Technik ist unser Anspruch und unser Versprechen, dass wir jeden Tag aufs Neue erfüllen müssen. •Alle Säulen der Marke – Kommunikation, Handel, Mensch und Produkt – müssen im Gleichklang ausgerichtet sein. •Das Produkt ist die Substanz des Markenversprechens.* Home
* Corporate Identity* Media Relations
* Background Information* Sources
* Questions?
Audi Corporate Identity and Media Relations AUDI MEDIA RELATIONS AND CORPORATE IDENTITY This website is for students by students for our IE Communication course in Corporate Communication. For this website we have decided to explore the Corporate Identity and Media Relations of Audi. In this website you will find the different components of our class project in the navigations bar above. Feel free to explore as much as you want. We will be drawing from interesting concepts that we have learned during our studies and apply these to our findings THIS VIDEO SHOWS WHAT AUDI IS ALL ABOUT AND WHAT THIS WEBSITE WILL BE MAINLY ABOUT! Powered by Create your own unique website with customizable templates. Get StartedDetails
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