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5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on any huge flubs that made your stomach turn. FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
A COMPLETE GUIDE TO CONTENT MARKETING CTAS Event promotion or registration. And almost any other content marketing goal. 2. Consider your channel. People interact with your content in different ways. Someone who opens your website on a mobile device one-handed should be just as able to engage with your CTA as someone who’s on a retina-display desktop computer. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
26 ILLUMINATING CONTENT MARKETING A/B TESTS TO RUN In short, these tests pit one variable directly against another to give you a quick, in-context understanding of the decisions your users make. Source: Optimizely. For example, each option is presented to half your visitors: Option A: green call-to-action button = 19% clickthrough rate. Option B: red call-to-action button = 31%clickthrough rate.
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on any huge flubs that made your stomach turn. FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
A COMPLETE GUIDE TO CONTENT MARKETING CTAS Event promotion or registration. And almost any other content marketing goal. 2. Consider your channel. People interact with your content in different ways. Someone who opens your website on a mobile device one-handed should be just as able to engage with your CTA as someone who’s on a retina-display desktop computer. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
26 ILLUMINATING CONTENT MARKETING A/B TESTS TO RUN In short, these tests pit one variable directly against another to give you a quick, in-context understanding of the decisions your users make. Source: Optimizely. For example, each option is presented to half your visitors: Option A: green call-to-action button = 19% clickthrough rate. Option B: red call-to-action button = 31%clickthrough rate.
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Packages to fit your podcasting needs. Monthly billing Quarterly billing (save 10%) Our two plans are the same except for the frequency of episodes. Standard. 1st Month Launch. $1,000 first month. Planning consultation. Podcast title, music & artwork. Feed setup & submission to iTunes & other platforms. A COMPLETE GUIDE TO CONTENT MARKETING CTAS How to Create Content Marketing CTAs that Convert. After examining dozens of CTAs, Kathryn Aragon for Crazy Egg found that most CTAs had three major components:. Offering something in order to reduce risk – giving the prospect more confidence toward the buying decision,focused on
AUDIENCE OPS BLOG • GET AN ROI FROM CONTENT MARKETING The Audience Ops Blog and newsletter teaches founders how to get an ROI from content marketing for their company. A BASIC CONTENT MARKETING SALES FUNNEL A Basic Content Marketing Sales Funnel. by Brian Casel. When most founders think about content marketing, they focus too heavily on “content” and not enough on “marketing”. Don’t get me wrong—it really is all about crafting highly valuable content. In fact, that’s exactly what leads to the best ROI from content, asI’ll get into
DRIP EMAIL AUTOMATION TEARDOWN: BUILDING A CONTENT Below, you’ll find: My 30-minute video teardown of our (live) Drip account and workflows that power our own content marketing funnel here at Audience Ops. A guide and framework you can use to build your own automated funnel in Drip. A bonus 10-step process and cheatsheet you can download and follow right now when you’re setting up your Drip HOW TO WRITE A COMPANY NEWSLETTER YOUR AUDIENCE WILL WANT Writing a company newsletter begins with a laser-beam focus on one subject at a time. Epic, value-added content increases your open and click-through rates. Remember to infuse personality as you go, and don’t forget to make the content useful and relevant to youraudience. Psst.
VIRTUAL TEAMS VS. IN-HOUSE EMPLOYEES: WHICH ONES ARE RIGHT Lack of consistent schedule; virtual employees work in chunks of time instead of long 9–5 days. Your virtual employees can work after normal business hours to keep your business working around the clock. Employees may not be fully invested in your company. Access to HOW TO CREATE CONSISTENT CONTENT EVEN WHEN YOU DON’T HAVE TIME Therefore, you should set your timer for an hour and fifteen minutes and see how much you can get done in that time. Keep in mind that you don’t want to sacrifice quality here, but you also don’t want to spend too much time making things perfect either. Strike a balance between the two and you’ll be THE 10 ELEMENTS OF AN EFFECTIVE LEAD SCORING MODEL Creating an Effective Lead Scoring Model. So now that we understand its usefulness, let’s talk about creating your scoring model. It may seem a little unscientific at first, especially if you’re starting without a lot of data to back up your educated guesses about behavior, demographics, and scoring weights. HOW OUTSOURCING CONTENT CREATION BRINGS BIG ROI FOR THE Podcast interview with Andy Alsop and Michael Ashford from The Receptionist talking about how they use content marketing to grow their customer-base. AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Key Takeaways. To recap, there are two key ideas I want you to take away from all of this: The only way to grow is to go beyond your personal network and attract strangers at scale. The way to do that is to build a content-based sales funnel that attracts and builds trust with strangers, systematically. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. 26 ILLUMINATING CONTENT MARKETING A/B TESTS TO RUN In short, these tests pit one variable directly against another to give you a quick, in-context understanding of the decisions your users make. Source: Optimizely. For example, each option is presented to half your visitors: Option A: green call-to-action button = 19% clickthrough rate. Option B: red call-to-action button = 31%clickthrough rate.
A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Key Takeaways. To recap, there are two key ideas I want you to take away from all of this: The only way to grow is to go beyond your personal network and attract strangers at scale. The way to do that is to build a content-based sales funnel that attracts and builds trust with strangers, systematically. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. 26 ILLUMINATING CONTENT MARKETING A/B TESTS TO RUN In short, these tests pit one variable directly against another to give you a quick, in-context understanding of the decisions your users make. Source: Optimizely. For example, each option is presented to half your visitors: Option A: green call-to-action button = 19% clickthrough rate. Option B: red call-to-action button = 31%clickthrough rate.
A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Packages to fit your podcasting needs. Monthly billing Quarterly billing (save 10%) Our two plans are the same except for the frequency of episodes. Standard. 1st Month Launch. $1,000 first month. Planning consultation. Podcast title, music & artwork. Feed setup & submission to iTunes & other platforms.WORK @ AUDIENCE OPS
Audience Ops takes care of its freelancers and pairs freelancers perfectly with the proper clients. Everyone brings different strengths, ideas and support to the team.”. Stephanie, New York. “The consistency and support that Audience Ops provides is priceless. As a freelancer, there can be ups and downs in workload, and being at Audience 5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on A COMPLETE GUIDE TO CONTENT MARKETING CTAS How to Create Content Marketing CTAs that Convert. After examining dozens of CTAs, Kathryn Aragon for Crazy Egg found that most CTAs had three major components:. Offering something in order to reduce risk – giving the prospect more confidence toward the buying decision,focused on
WHY OUTREACH SHOULD BE A BIG PART OF YOUR CONTENT STRATEGY The tactic of reaching out to Oprah is called “outreach marketing” and it works the same way online. Outreach marketing (sometimes called influencer marketing) is a simple strategy. It involves directly promoting your content to influential people whose audiences are similar to yours. The goal is to get the influencer to share yourcontent
WRITER - AUDIENCE OPS Writer. Write your very best stuff at Audience Ops. We give you steady writing work, a proven team-driven process that allows you to research each audience, come up with topics that matter, and we’ll support you so you can produce stuff that will resonate and genuinely help those readers get ahead. HOW TO CREATE CONSISTENT EMPATHY-FOCUSED B2B MARKETING CONTENT And so, your content marketing should leverage what your people are thinking about, wishing for, and wanting to accomplish—and position your content as a stepping stone that understands them. B2B companies taking advantage of empathetic content marketing understand the power of empathy and how to utilize it across all marketing channels: from HOW TO WRITE A COMPANY NEWSLETTER YOUR AUDIENCE WILL WANT Writing a company newsletter begins with a laser-beam focus on one subject at a time. Epic, value-added content increases your open and click-through rates. Remember to infuse personality as you go, and don’t forget to make the content useful and relevant to youraudience. Psst.
HOW AD BLOCKERS IMPACT PAID CONTENT PROMOTION The impact of ad blocking software is forcing a change in how marketers and content publishers look at advertising and revenue. Perhaps one of the starker examples is those publishers who have relied on advertising on their sites in order to generate revenue. A National Bureau of Economic Research study suggests that “adblocking produces a
BIG CONTENT MARKETING TRENDS FOR 2017 The value of content marketing is undisputed. A study by Smart Insights and HubSpot found that 53% of marketers see clear ROI and 43% at least see opportunities. But “content” is a big word. It includes countless topics, formats, and distribution channels. AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Key Takeaways. To recap, there are two key ideas I want you to take away from all of this: The only way to grow is to go beyond your personal network and attract strangers at scale. The way to do that is to build a content-based sales funnel that attracts and builds trust with strangers, systematically. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. 26 ILLUMINATING CONTENT MARKETING A/B TESTS TO RUN In short, these tests pit one variable directly against another to give you a quick, in-context understanding of the decisions your users make. Source: Optimizely. For example, each option is presented to half your visitors: Option A: green call-to-action button = 19% clickthrough rate. Option B: red call-to-action button = 31%clickthrough rate.
A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Key Takeaways. To recap, there are two key ideas I want you to take away from all of this: The only way to grow is to go beyond your personal network and attract strangers at scale. The way to do that is to build a content-based sales funnel that attracts and builds trust with strangers, systematically. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. 26 ILLUMINATING CONTENT MARKETING A/B TESTS TO RUN In short, these tests pit one variable directly against another to give you a quick, in-context understanding of the decisions your users make. Source: Optimizely. For example, each option is presented to half your visitors: Option A: green call-to-action button = 19% clickthrough rate. Option B: red call-to-action button = 31%clickthrough rate.
A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Packages to fit your podcasting needs. Monthly billing Quarterly billing (save 10%) Our two plans are the same except for the frequency of episodes. Standard. 1st Month Launch. $1,000 first month. Planning consultation. Podcast title, music & artwork. Feed setup & submission to iTunes & other platforms.WORK @ AUDIENCE OPS
Audience Ops takes care of its freelancers and pairs freelancers perfectly with the proper clients. Everyone brings different strengths, ideas and support to the team.”. Stephanie, New York. “The consistency and support that Audience Ops provides is priceless. As a freelancer, there can be ups and downs in workload, and being at Audience 5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on A COMPLETE GUIDE TO CONTENT MARKETING CTAS How to Create Content Marketing CTAs that Convert. After examining dozens of CTAs, Kathryn Aragon for Crazy Egg found that most CTAs had three major components:. Offering something in order to reduce risk – giving the prospect more confidence toward the buying decision,focused on
WHY OUTREACH SHOULD BE A BIG PART OF YOUR CONTENT STRATEGY The tactic of reaching out to Oprah is called “outreach marketing” and it works the same way online. Outreach marketing (sometimes called influencer marketing) is a simple strategy. It involves directly promoting your content to influential people whose audiences are similar to yours. The goal is to get the influencer to share yourcontent
WRITER - AUDIENCE OPS Writer. Write your very best stuff at Audience Ops. We give you steady writing work, a proven team-driven process that allows you to research each audience, come up with topics that matter, and we’ll support you so you can produce stuff that will resonate and genuinely help those readers get ahead. HOW TO CREATE CONSISTENT EMPATHY-FOCUSED B2B MARKETING CONTENT And so, your content marketing should leverage what your people are thinking about, wishing for, and wanting to accomplish—and position your content as a stepping stone that understands them. B2B companies taking advantage of empathetic content marketing understand the power of empathy and how to utilize it across all marketing channels: from HOW TO WRITE A COMPANY NEWSLETTER YOUR AUDIENCE WILL WANT Writing a company newsletter begins with a laser-beam focus on one subject at a time. Epic, value-added content increases your open and click-through rates. Remember to infuse personality as you go, and don’t forget to make the content useful and relevant to youraudience. Psst.
HOW AD BLOCKERS IMPACT PAID CONTENT PROMOTION The impact of ad blocking software is forcing a change in how marketers and content publishers look at advertising and revenue. Perhaps one of the starker examples is those publishers who have relied on advertising on their sites in order to generate revenue. A National Bureau of Economic Research study suggests that “adblocking produces a
BIG CONTENT MARKETING TRENDS FOR 2017 The value of content marketing is undisputed. A study by Smart Insights and HubSpot found that 53% of marketers see clear ROI and 43% at least see opportunities. But “content” is a big word. It includes countless topics, formats, and distribution channels. AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Key Takeaways. To recap, there are two key ideas I want you to take away from all of this: The only way to grow is to go beyond your personal network and attract strangers at scale. The way to do that is to build a content-based sales funnel that attracts and builds trust with strangers, systematically. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. 26 ILLUMINATING CONTENT MARKETING A/B TESTS TO RUN In short, these tests pit one variable directly against another to give you a quick, in-context understanding of the decisions your users make. Source: Optimizely. For example, each option is presented to half your visitors: Option A: green call-to-action button = 19% clickthrough rate. Option B: red call-to-action button = 31%clickthrough rate.
A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Key Takeaways. To recap, there are two key ideas I want you to take away from all of this: The only way to grow is to go beyond your personal network and attract strangers at scale. The way to do that is to build a content-based sales funnel that attracts and builds trust with strangers, systematically. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. 26 ILLUMINATING CONTENT MARKETING A/B TESTS TO RUN In short, these tests pit one variable directly against another to give you a quick, in-context understanding of the decisions your users make. Source: Optimizely. For example, each option is presented to half your visitors: Option A: green call-to-action button = 19% clickthrough rate. Option B: red call-to-action button = 31%clickthrough rate.
A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Packages to fit your podcasting needs. Monthly billing Quarterly billing (save 10%) Our two plans are the same except for the frequency of episodes. Standard. 1st Month Launch. $1,000 first month. Planning consultation. Podcast title, music & artwork. Feed setup & submission to iTunes & other platforms.WORK @ AUDIENCE OPS
Audience Ops takes care of its freelancers and pairs freelancers perfectly with the proper clients. Everyone brings different strengths, ideas and support to the team.”. Stephanie, New York. “The consistency and support that Audience Ops provides is priceless. As a freelancer, there can be ups and downs in workload, and being at Audience 5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on A COMPLETE GUIDE TO CONTENT MARKETING CTAS How to Create Content Marketing CTAs that Convert. After examining dozens of CTAs, Kathryn Aragon for Crazy Egg found that most CTAs had three major components:. Offering something in order to reduce risk – giving the prospect more confidence toward the buying decision,focused on
WHY OUTREACH SHOULD BE A BIG PART OF YOUR CONTENT STRATEGY The tactic of reaching out to Oprah is called “outreach marketing” and it works the same way online. Outreach marketing (sometimes called influencer marketing) is a simple strategy. It involves directly promoting your content to influential people whose audiences are similar to yours. The goal is to get the influencer to share yourcontent
26 ILLUMINATING CONTENT MARKETING A/B TESTS TO RUN We’ve considered 26 of the most effective content marketing A/B tests to run: Content Creation. Headlines; We’ve talked a lot about the importance of headlines and recommended tools like CoSchedule’s headline analyzer to improve yours.. They’re also one of the elements you should be testing. WRITER - AUDIENCE OPS Writer. Write your very best stuff at Audience Ops. We give you steady writing work, a proven team-driven process that allows you to research each audience, come up with topics that matter, and we’ll support you so you can produce stuff that will resonate and genuinely help those readers get ahead. HOW TO CREATE CONSISTENT EMPATHY-FOCUSED B2B MARKETING CONTENT And so, your content marketing should leverage what your people are thinking about, wishing for, and wanting to accomplish—and position your content as a stepping stone that understands them. B2B companies taking advantage of empathetic content marketing understand the power of empathy and how to utilize it across all marketing channels: from HOW TO WRITE A COMPANY NEWSLETTER YOUR AUDIENCE WILL WANT Writing a company newsletter begins with a laser-beam focus on one subject at a time. Epic, value-added content increases your open and click-through rates. Remember to infuse personality as you go, and don’t forget to make the content useful and relevant to youraudience. Psst.
HOW AD BLOCKERS IMPACT PAID CONTENT PROMOTION The impact of ad blocking software is forcing a change in how marketers and content publishers look at advertising and revenue. Perhaps one of the starker examples is those publishers who have relied on advertising on their sites in order to generate revenue. A National Bureau of Economic Research study suggests that “adblocking produces a
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Learn about the done-for-you content marketing service by Audience Ops. Power up your blog content and email marketing with thisend-to-end service.
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Done-for-you podcasting & YouTube service by Audience Ops. We'll host, produce and edit your show and interview you, your team, or yourclients. Easy!
WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Do you ever feel like your emails aren’t being read? You were sure the recipient would be interested in your message, but nothing came back. Whether you’re emailing your boss, your teammates, your partners, or your subscribers, dead silence is frustrating. 5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER If you really want to get inside your buyers’ heads, customer interviews are an effective tool.Pick a few of your current customers and set up a time to chat. Ask the right questions, and you’ll learn what they love about you, what they don’t like about you (I know, ouch), as well as what inspired them to choose you over yourcompetitors.
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Sell to Strangers. Grow your business by attracting strangers and converting them to customers—at scale. Learn how in this free 20-minute video workshop. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ A great case study will focus on your unique skills as a service provider. It should paint a picture of what it’s like to work with you from the customer’s perspective. A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Learn about the done-for-you content marketing service by Audience Ops. Power up your blog content and email marketing with thisend-to-end service.
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Done-for-you podcasting & YouTube service by Audience Ops. We'll host, produce and edit your show and interview you, your team, or yourclients. Easy!
WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Do you ever feel like your emails aren’t being read? You were sure the recipient would be interested in your message, but nothing came back. Whether you’re emailing your boss, your teammates, your partners, or your subscribers, dead silence is frustrating. 5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER If you really want to get inside your buyers’ heads, customer interviews are an effective tool.Pick a few of your current customers and set up a time to chat. Ask the right questions, and you’ll learn what they love about you, what they don’t like about you (I know, ouch), as well as what inspired them to choose you over yourcompetitors.
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Sell to Strangers. Grow your business by attracting strangers and converting them to customers—at scale. Learn how in this free 20-minute video workshop. 4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ A great case study will focus on your unique skills as a service provider. It should paint a picture of what it’s like to work with you from the customer’s perspective. A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Done-for-you podcasting & YouTube service by Audience Ops. We'll host, produce and edit your show and interview you, your team, or yourclients. Easy!
WORK @ AUDIENCE OPS
“When working remotely, it is hard to find a team atmosphere, but that is what Audience Ops provides. I highly recommend other freelancers to join the AO team for the team support, great business model, great communication and the ability to really strengthen yourcareer.
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER If you really want to get inside your buyers’ heads, customer interviews are an effective tool.Pick a few of your current customers and set up a time to chat. Ask the right questions, and you’ll learn what they love about you, what they don’t like about you (I know, ouch), as well as what inspired them to choose you over yourcompetitors.
HOW TO BUILD A SOCIAL MEDIA AUDIENCE FROM ZERO Understand Your Audience. This is the most important component of any social media strategy. Truthfully, it’s the most important component of any marketing strategy. The better you know your customer/fan, the better you can craft content (written or visual) that appeals to them.. Who are you trying to speak to? What are their problems andneeds?
A COMPLETE GUIDE TO CONTENT MARKETING CTAS How to Create Content Marketing CTAs that Convert. After examining dozens of CTAs, Kathryn Aragon for Crazy Egg found that most CTAs had three major components:. Offering something in order to reduce risk – giving the prospect more confidence toward the buying decision,focused on
WHY OUTREACH SHOULD BE A BIG PART OF YOUR CONTENT STRATEGY Outreach and Content Marketing. Reach out to your list of influencers whenever you publish something they might like. It should become part of your content marketing process, just like writing, editing, and promoting your content on social media.. In the beginning, outreach will take some time as you build up a pool of influencers who don’tignore your emails.
HOW TO MAP CONTENT TO DIFFERENT STAGES OF THE MARKETING The Funnel Stages. It’s worth taking a quick look at each stage as a reminder of what they mean: Discovery – The prospect has just found you by some means and is learning what you’re about.. Consideration – The prospect is aware of what you do and is weighing their options, deciding if what you offer is a good fit.. Conversion – The point at which the prospect is ready to make the WRITER - AUDIENCE OPS Writer. Write your very best stuff at Audience Ops. We give you steady writing work, a proven team-driven process that allows you to research each audience, come up with topics that matter, and we’ll support you so you can produce stuff that will resonate and genuinely help those readers get ahead. HOW TO CREATE CONSISTENT EMPATHY-FOCUSED B2B MARKETING CONTENT Sell to Strangers. Grow your business by attracting strangers and converting them to customers—at scale. Learn how in this free 20-minute video workshop. HOW AD BLOCKERS IMPACT PAID CONTENT PROMOTION Final thoughts. Are ad blockers killing paid content promotion? Well, the answer seems to be “yes and no.” While the use of ad blockers has increased, this doesn’t automatically mean a death knell to content promotion that is useful and relevant. AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Packages to fit your podcasting needs. Monthly billing Quarterly billing (save 10%) Our two plans are the same except for the frequency of episodes. Standard. 1st Month Launch. $1,000 first month. Planning consultation. Podcast title, music & artwork. Feed setup & submission to iTunes & other platforms. FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. 8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Key Takeaways. To recap, there are two key ideas I want you to take away from all of this: The only way to grow is to go beyond your personal network and attract strangers at scale. The way to do that is to build a content-based sales funnel that attracts and builds trust with strangers, systematically. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Packages to fit your podcasting needs. Monthly billing Quarterly billing (save 10%) Our two plans are the same except for the frequency of episodes. Standard. 1st Month Launch. $1,000 first month. Planning consultation. Podcast title, music & artwork. Feed setup & submission to iTunes & other platforms. FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ONAUDIENCEOPS.COM
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS) Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. 8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ONAUDIENCEOPS.COM
4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
HOW TO SELL TO STRANGERS Key Takeaways. To recap, there are two key ideas I want you to take away from all of this: The only way to grow is to go beyond your personal network and attract strangers at scale. The way to do that is to build a content-based sales funnel that attracts and builds trust with strangers, systematically. HOW TO DEVELOP CASE STUDIES YOUR AUDIENCE WILL ACTUALLY READ 4. Include a Call to Action. It’s a great accomplishment when a reader makes it all the way to the end of your case study. You’ve done something right. But now’s not the time to congratulate yourself. It’s time to go in for the kill, and you do that with a compelling call to action. A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
WORK @ AUDIENCE OPS
Audience Ops takes care of its freelancers and pairs freelancers perfectly with the proper clients. Everyone brings different strengths, ideas and support to the team.”. Stephanie, New York. “The consistency and support that Audience Ops provides is priceless. As a freelancer, there can be ups and downs in workload, and being at Audience AUDIENCE OPS BLOG • GET AN ROI FROM CONTENT MARKETING The Audience Ops Blog and newsletter teaches founders how to get an ROI from content marketing for their company. A COMPLETE GUIDE TO CONTENT MARKETING CTAS How to Create Content Marketing CTAs that Convert. After examining dozens of CTAs, Kathryn Aragon for Crazy Egg found that most CTAs had three major components:. Offering something in order to reduce risk – giving the prospect more confidence toward the buying decision,focused on
HOW TO MAP CONTENT TO DIFFERENT STAGES OF THE MARKETING The Funnel Stages. It’s worth taking a quick look at each stage as a reminder of what they mean: Discovery – The prospect has just found you by some means and is learning what you’re about.. Consideration – The prospect is aware of what you do and is weighing their options, deciding if what you offer is a good fit.. Conversion – The point at which the prospect is ready to make the WRITER - AUDIENCE OPS Writer. Write your very best stuff at Audience Ops. We give you steady writing work, a proven team-driven process that allows you to research each audience, come up with topics that matter, and we’ll support you so you can produce stuff that will resonate and genuinely help those readers get ahead. HOW TO POSITION YOUR COMPANY AS AN EXPERT (AND WIN TRUST) Your Company, the Trusted Guide. Positioning your company as an expert simply means leveraging your own expertise and authority to create content that offers knowledge, insight, and guidance. Your audience receives “free advice”—and they remember your company as the voice that helped them to solve a problem or gain a new insight. 5 REASONS YOU NEED A PAID MARKETING STRATEGY Here are the top reasons why you need a paid marketing strategy: #1 Organic reach on both search and social media is down. Way down. On Facebook, your unpaid posts will only reach about 2% of your audience. If you want to reach more, you’ve got to pay. #2 Ads are prettyaffordable.
HOW TO CREATE CONSISTENT EMPATHY-FOCUSED B2B MARKETING CONTENT And so, your content marketing should leverage what your people are thinking about, wishing for, and wanting to accomplish—and position your content as a stepping stone that understands them. B2B companies taking advantage of empathetic content marketing understand the power of empathy and how to utilize it across all marketing channels: from HOW TO WRITE A COMPANY NEWSLETTER YOUR AUDIENCE WILL WANT Writing a company newsletter begins with a laser-beam focus on one subject at a time. Epic, value-added content increases your open and click-through rates. Remember to infuse personality as you go, and don’t forget to make the content useful and relevant to youraudience. Psst.
HOW AD BLOCKERS IMPACT PAID CONTENT PROMOTION The impact of ad blocking software is forcing a change in how marketers and content publishers look at advertising and revenue. Perhaps one of the starker examples is those publishers who have relied on advertising on their sites in order to generate revenue. A National Bureau of Economic Research study suggests that “adblocking produces a
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Packages to fit your podcasting needs. Monthly billing Quarterly billing (save 10%) Our two plans are the same except for the frequency of episodes. Standard. 1st Month Launch. $1,000 first month. Planning consultation. Podcast title, music & artwork. Feed setup & submission to iTunes & other platforms. 5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ON AUDIENCEOPS.COMBUY CONTENT MARKETINGCONTENT MARKETING DEFINITIONCONTENT MARKETING STRATEGYCONTENT MARKETING STRATEGY TEMPLATEFORMS OF CONTENT MARKETINGTYPES OF CONTENT MARKETING 8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ON AUDIENCEOPS.COMTYPES OF CONTENT MARKETINGCONTENT MARKETING ARTICLESCONTENT MARKETING EXAMPLESCONTENT MARKETING METHODSCONTENT MARKETING WORLDWHAT IS CONTENT MARKETING VIDEO WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS)SHORTER COLLEGE ROME GASHORTER UNIVERSITY HAWKMAILCANVAS SHORTER UNIVERSITYSHORTER DIRECTORYSHORTER INSTRUCTURESHORTER UNIVERSITY EMAIL Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. HOW TO MAP CONTENT TO DIFFERENT STAGES OF THE MARKETINGSEE MORE ONAUDIENCEOPS.COM
4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
THE 10 ELEMENTS OF AN EFFECTIVE LEAD SCORING MODEL Creating an Effective Lead Scoring Model. So now that we understand its usefulness, let’s talk about creating your scoring model. It may seem a little unscientific at first, especially if you’re starting without a lot of data to back up your educated guesses about behavior, demographics, and scoring weights. AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, anddistribution
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Packages to fit your podcasting needs. Monthly billing Quarterly billing (save 10%) Our two plans are the same except for the frequency of episodes. Standard. 1st Month Launch. $1,000 first month. Planning consultation. Podcast title, music & artwork. Feed setup & submission to iTunes & other platforms. 5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER Step Three: Analyze Past Interactions. Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus. First, look back on FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ON AUDIENCEOPS.COMBUY CONTENT MARKETINGCONTENT MARKETING DEFINITIONCONTENT MARKETING STRATEGYCONTENT MARKETING STRATEGY TEMPLATEFORMS OF CONTENT MARKETINGTYPES OF CONTENT MARKETING 8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ON AUDIENCEOPS.COMTYPES OF CONTENT MARKETINGCONTENT MARKETING ARTICLESCONTENT MARKETING EXAMPLESCONTENT MARKETING METHODSCONTENT MARKETING WORLDWHAT IS CONTENT MARKETING VIDEO WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS)SHORTER COLLEGE ROME GASHORTER UNIVERSITY HAWKMAILCANVAS SHORTER UNIVERSITYSHORTER DIRECTORYSHORTER INSTRUCTURESHORTER UNIVERSITY EMAIL Their conclusion was that shorter emails are more likely to receive a response (or action taken, like a link click). Responses come more quickly, too. Hyper productive people like Jeff Bezos and Steve Jobs trim their writing to its barest bones. They strip out unnecessary language, sentiment, and fluff. HOW TO MAP CONTENT TO DIFFERENT STAGES OF THE MARKETINGSEE MORE ONAUDIENCEOPS.COM
4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
THE 10 ELEMENTS OF AN EFFECTIVE LEAD SCORING MODEL Creating an Effective Lead Scoring Model. So now that we understand its usefulness, let’s talk about creating your scoring model. It may seem a little unscientific at first, especially if you’re starting without a lot of data to back up your educated guesses about behavior, demographics, and scoring weights.WORK @ AUDIENCE OPS
Audience Ops takes care of its freelancers and pairs freelancers perfectly with the proper clients. Everyone brings different strengths, ideas and support to the team.”. Stephanie, New York. “The consistency and support that Audience Ops provides is priceless. As a freelancer, there can be ups and downs in workload, and being at Audience AUDIENCE OPS BLOG • GET AN ROI FROM CONTENT MARKETING The Audience Ops Blog and newsletter teaches founders how to get an ROI from content marketing for their company. WHY OUTREACH SHOULD BE A BIG PART OF YOUR CONTENT STRATEGY The tactic of reaching out to Oprah is called “outreach marketing” and it works the same way online. Outreach marketing (sometimes called influencer marketing) is a simple strategy. It involves directly promoting your content to influential people whose audiences are similar to yours. The goal is to get the influencer to share yourcontent
5 REASONS YOU NEED A PAID MARKETING STRATEGY Here are the top reasons why you need a paid marketing strategy: #1 Organic reach on both search and social media is down. Way down. On Facebook, your unpaid posts will only reach about 2% of your audience. If you want to reach more, you’ve got to pay. #2 Ads are prettyaffordable.
CREATING LANDING PAGES FOR HUB & SPOKE CONTENT The hub landing page should be the last asset you create as part of your hub and spoke content marketing package. This is the piece that ties the whole set together and gives your package that valuable structure. Grab our free checklist of elements to A BASIC CONTENT MARKETING SALES FUNNEL A Basic Content Marketing Sales Funnel. by Brian Casel. When most founders think about content marketing, they focus too heavily on “content” and not enough on “marketing”. Don’t get me wrong—it really is all about crafting highly valuable content. In fact, that’s exactly what leads to the best ROI from content, asI’ll get into
THE 10 ELEMENTS OF AN EFFECTIVE LEAD SCORING MODEL Creating an Effective Lead Scoring Model. So now that we understand its usefulness, let’s talk about creating your scoring model. It may seem a little unscientific at first, especially if you’re starting without a lot of data to back up your educated guesses about behavior, demographics, and scoring weights. DRIP EMAIL AUTOMATION TEARDOWN: BUILDING A CONTENT Below, you’ll find: My 30-minute video teardown of our (live) Drip account and workflows that power our own content marketing funnel here at Audience Ops. A guide and framework you can use to build your own automated funnel in Drip. A bonus 10-step process and cheatsheet you can download and follow right now when you’re setting up your Drip VIRTUAL TEAMS VS. IN-HOUSE EMPLOYEES: WHICH ONES ARE RIGHT Lack of consistent schedule; virtual employees work in chunks of time instead of long 9–5 days. Your virtual employees can work after normal business hours to keep your business working around the clock. Employees may not be fully invested in your company. Access to HOW TO REDUCE SAAS CHURN WITH FAST CUSTOMER ONBOARDING In fact, research by Frederick Reichheld of Bain & Company found that increasing customer retention by just 5% can increase profits by 25% to 95%. How much churn is acceptable? Numbers will vary by industry and customer type, but Pacific Crest’s Private SaaS Company Survey Results found that 70% of SaaS businesses report an annual churn under10%.
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Learn about the done-for-you content marketing service by Audience Ops. Power up your blog content and email marketing with thisend-to-end service.
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Done-for-you podcasting & YouTube service by Audience Ops. We'll host, produce and edit your show and interview you, your team, or yourclients. Easy!
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER If you really want to get inside your buyers’ heads, customer interviews are an effective tool.Pick a few of your current customers and set up a time to chat. Ask the right questions, and you’ll learn what they love about you, what they don’t like about you (I know, ouch), as well as what inspired them to choose you over yourcompetitors.
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ON AUDIENCEOPS.COMBUY CONTENT MARKETINGCONTENT MARKETING DEFINITIONCONTENT MARKETING STRATEGYCONTENT MARKETING STRATEGY TEMPLATEFORMS OF CONTENT MARKETINGTYPES OF CONTENT MARKETING WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS)SHORTER COLLEGE ROME GASHORTER UNIVERSITY HAWKMAILCANVAS SHORTER UNIVERSITYSHORTER DIRECTORYSHORTER INSTRUCTURESHORTER UNIVERSITY EMAIL Do you ever feel like your emails aren’t being read? You were sure the recipient would be interested in your message, but nothing came back. Whether you’re emailing your boss, your teammates, your partners, or your subscribers, dead silence is frustrating. 8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ON AUDIENCEOPS.COMTYPES OF CONTENT MARKETINGCONTENT MARKETING ARTICLESCONTENT MARKETING EXAMPLESCONTENT MARKETING METHODSCONTENT MARKETING WORLDWHAT IS CONTENT MARKETING VIDEO HOW TO MAP CONTENT TO DIFFERENT STAGES OF THE MARKETINGSEE MORE ONAUDIENCEOPS.COM
4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
THE 10 ELEMENTS OF AN EFFECTIVE LEAD SCORING MODEL Creating an Effective Lead Scoring Model. So now that we understand its usefulness, let’s talk about creating your scoring model. It may seem a little unscientific at first, especially if you’re starting without a lot of data to back up your educated guesses about behavior, demographics, and scoring weights. A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
AUDIENCE OPS DONE-FOR-YOU CONTENT SERVICESERVICESPODCASTINGCASE STUDIESCONTACTABOUT USCONTENT MARKETING ON AUTOPILOT Learn about the done-for-you content marketing service by Audience Ops. Power up your blog content and email marketing with thisend-to-end service.
PODCASTING SERVICE BY AUDIENCE OPS · PRODUCTION, HOSTING Done-for-you podcasting & YouTube service by Audience Ops. We'll host, produce and edit your show and interview you, your team, or yourclients. Easy!
5 STEPS TO IDENTIFY YOUR IDEAL CUSTOMER If you really want to get inside your buyers’ heads, customer interviews are an effective tool.Pick a few of your current customers and set up a time to chat. Ask the right questions, and you’ll learn what they love about you, what they don’t like about you (I know, ouch), as well as what inspired them to choose you over yourcompetitors.
FORMING YOUR CONTENT MARKETING TEAM: THE ESSENTIAL ROLESSEE MORE ON AUDIENCEOPS.COMBUY CONTENT MARKETINGCONTENT MARKETING DEFINITIONCONTENT MARKETING STRATEGYCONTENT MARKETING STRATEGY TEMPLATEFORMS OF CONTENT MARKETINGTYPES OF CONTENT MARKETING WHY SHORTER EMAILS WORK (PLUS COPYWRITING TIPS)SHORTER COLLEGE ROME GASHORTER UNIVERSITY HAWKMAILCANVAS SHORTER UNIVERSITYSHORTER DIRECTORYSHORTER INSTRUCTURESHORTER UNIVERSITY EMAIL Do you ever feel like your emails aren’t being read? You were sure the recipient would be interested in your message, but nothing came back. Whether you’re emailing your boss, your teammates, your partners, or your subscribers, dead silence is frustrating. 8 IMPORTANT COMPONENTS OF A CONTENT MARKETING STRATEGYSEE MORE ON AUDIENCEOPS.COMTYPES OF CONTENT MARKETINGCONTENT MARKETING ARTICLESCONTENT MARKETING EXAMPLESCONTENT MARKETING METHODSCONTENT MARKETING WORLDWHAT IS CONTENT MARKETING VIDEO HOW TO MAP CONTENT TO DIFFERENT STAGES OF THE MARKETINGSEE MORE ONAUDIENCEOPS.COM
4 STEPS TO IDENTIFY A BRAND VOICE THAT RESONATES WITH YOURSEE MORE ONAUDIENCEOPS.COM
THE 10 ELEMENTS OF AN EFFECTIVE LEAD SCORING MODEL Creating an Effective Lead Scoring Model. So now that we understand its usefulness, let’s talk about creating your scoring model. It may seem a little unscientific at first, especially if you’re starting without a lot of data to back up your educated guesses about behavior, demographics, and scoring weights. A 5-MINUTE GUIDE TO CONTENT MARKETING ON QUORASEE MORE ONAUDIENCEOPS.COM
WORK @ AUDIENCE OPS
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CASE STUDIES CONTENT SERVICE BY AUDIENCE OPS Done-for-you customer case studies content service by Audience Ops. We'll interview your customers, produce case study content & testimonials for you. Easy! AUDIENCE OPS BLOG • GET AN ROI FROM CONTENT MARKETING The Audience Ops Blog and newsletter teaches founders how to get an ROI from content marketing for their company. WHY OUTREACH SHOULD BE A BIG PART OF YOUR CONTENT STRATEGY Outreach and Content Marketing. Reach out to your list of influencers whenever you publish something they might like. It should become part of your content marketing process, just like writing, editing, and promoting your content on social media.. In the beginning, outreach will take some time as you build up a pool of influencers who don’tignore your emails.
5 REASONS YOU NEED A PAID MARKETING STRATEGY Here are the top reasons why you need a paid marketing strategy: #1 Organic reach on both search and social media is down. Way down. On Facebook, your unpaid A BASIC CONTENT MARKETING SALES FUNNEL Content marketing isn’t just about blog posts and email newsletters. It’s about driving new leads and customers through your salesfunnel.
VIRTUAL TEAMS VS. IN-HOUSE EMPLOYEES: WHICH ONES ARE RIGHT Pros and Cons of Using Virtual Employees. With over 40% of the population expected to shift towards full-time freelancing by 2020, it’s easy to see that hiring virtual employees is on the rise. And thanks to popular books such as Tim Ferriss’ 4-Hour WorkWeek, even your mother knows about outsourcing. But is this right for yourbusiness?
THE 10 ELEMENTS OF AN EFFECTIVE LEAD SCORING MODEL Creating an Effective Lead Scoring Model. So now that we understand its usefulness, let’s talk about creating your scoring model. It may seem a little unscientific at first, especially if you’re starting without a lot of data to back up your educated guesses about behavior, demographics, and scoring weights. HOW TO REDUCE SAAS CHURN WITH FAST CUSTOMER ONBOARDING In fact, research by Frederick Reichheld of Bain & Company found that increasing customer retention by just 5% can increase profits by 25% to 95%. How much churn is acceptable? Numbers will vary by industry and customer type, but Pacific Crest’s Private SaaS Company Survey Results found that 70% of SaaS businesses report an annual churn under10%.
DRIP EMAIL AUTOMATION TEARDOWN: BUILDING A CONTENT Important notes about this video: This was recorded in May, 2017. We routinely tweak (and sometimes completely overhaul) our Drip workflows—which I recommend you do from time to time as you come out with new content, product changes, etc. Let's Talk Toggle navigation __Blog Content __
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BETTER CONTENT. BETTER CUSTOMERS. Grow your audience, your email list, and customer-base with done-for-you content by Audience Ops.Learn more __
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FOUNDERS SHOULDN’T BLOG. Your business needs high-quality, relevant content for connecting with the right customers and selling your products. But you’ve been in business long enough to know that writing content yourself isn’tsustainable.
You can’t be the chief content creator _and_ grow your business at the same time. As the founder, writing blog posts, newsletters, or your lead magnets has the lowest return-on-investment: it prevents you from investing your most crucial resources—your time and energy—in product development and business growth. OUTSOURCING CONTENT SHOULDN’T BE HIT & MISS... ...Yet that’s what you get if you try hiring a freelancer or using a content-mill. Hit-and-miss quality, or worse: _Fluff content_ your customers can smell from a mile. Not to mention the headaches and time it takes to recruit, test, train, and manage your own writers. And what about all the legwork that writers _don’t_ do, like editing, images, publishing blog posts, and distributing to your audience? Doing all that busy-work yourself will keep your to-do list underwater for months! AN EFFICIENT & EFFECTIVE SOLUTION The whole point of content marketing is to resonate with your best customers at a deep level and do it consistently enough to build trust. That requires a sharp focus, ongoing commitment, and an incredible amount of in-depth research to back up your promise and educate your prospects. But how can you make that happen when, as the founder, you have so many hats to wear and hardly enough time? How do you create engaging content regularly when you need to complete or oversee a million tasksevery single day?
You don’t. Because _we_ do. “If you’re running a business, you have a thousand things to do. Sign up with Audience Ops and never think about content again. It’s been a no-brainer for us.” Nathan Powell Founder, Nusii “Our blog always took a backseat. But Audience Ops took it to another level. Traffic, email list, open-rates, they've all grown significantly. Plus it's one more thing off my plate!” Natasa Lekic Founder, NY Book Editors FREE YOURSELF TO GROW YOUR BUSINESS When you work with Audience Ops, you don’t just invest in high-quality content that represents your brand and attracts your perfect customers. You also buy your time back and become free again to invest it into growing your company to the level it deserves. You didn’t get into business to spend your time writing blog posts or queuing up newsletters and social posts. It’s time you got back to focusing your invaluable time and energy on what matters the most and what you do best: growing your business and developing yourproducts.
A PROVEN SYSTEM
Audience Ops began with a simple mission: To make doing content marketing _easy_ and _effective_ for businesses. Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, and distribution to your audience. All tailored for your audience, in your voice, and weaving in your keyinsights.
We’ve spent years refining our end-to-end content process & system so you don’t have to. In other words: Audience Ops has your content covered. Week in, week out. Custom and on-demand.HOW IT WORKS
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We’ll interview you, research your customers, plan your topics calendar and get your input to ensure we're off to a great start.3
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We handle the entire process from writing, to editing, setup & scheduling, lead magnets, publishing, newsletters, social media—weekin, week out.
“Audience Ops is a no-brainer for any company looking to scale with smart content delivered seamlessly. I HIGHLY recommend them and I'm very grateful for the huge impact they’ve made with our startup.” Russ Perry Founder, Design Pickle “Our traffic has increased significantly thanks to Audience Ops. The quality has been great, and a hit with our customers. But the biggest benefit for me has been freeing up my time to focus on our product.” Josh Ledgard Co-Founder, KickoffLabs __ More client reviews __ GOT IDEAS? ...NEED IDEAS? IF YOU’VE GOT IDEAS FOR CONTENT… You can send those our way and we’ll get them launched! Just provide the topic, any keywords you want to target, and answer a few questions to guide our writer’s research. We’ll handle the rest. IF YOU NEED CONTENT IDEAS… We’ll research and plan topics for you at no extra cost! Just answer a few questions about your business and our team will research and recommend a batch of new content ideas for your audience. DONE-FOR-YOU FROM END-TO-END We don’t just produce high-quality blog content. We also handle“the works”.
That means we’ll handle every piece of the process for you. From planning and drafting, to editing, to publishing, and distribution. Articles with “the works” include __* __ Topic planning
* __ Writing (~1,500 words)* __ Copy editing
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* __ Setup in your blog * __ Content Upgrade * __ Email Newsletter * __ Social Media Posts EVERGREEN LEAD MAGNETS TOO... A high-value lead magnet is essential if you want to attract email subscribers and nurture customers through your funnel, all year longand beyond.
When you need this content asset built & launched, we’ve got you covered. We’ll create an eBook, email course or a skyscraper article(your choice).
From planning the topic to writing the content to designing and launching a landing page and email automation. Get this critical piecedone right.
Lead magnets include __* __ Topic planning
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* __ Landing page design * __ Email Automation Consulting (optional) “Audience Ops makes getting quality content for our blog about as easy as imaginable. Super smooth onboarding, brainstorming, creating, review, and publishing process.” Brett Florio CEO, Foxy.io “Content marketing is an asset that we can leverage in everything we do. Audience Ops helped us build real content we can promote insteadof just offers.”
Jordan Gal Founder, CartHook “In our first 6 months, conversions are up 30%, traffic increased steadily, and more revenue is more predictable. All a direct result of content from Audience Ops.” Dave Rodenbaugh Founder, Business Directory Plugin “Audience Ops helped us land our biggest (big name) client to date thanks to the quality of our blog content. Our SEO traffic has increased significantly and steadily too.” Craig Hewitt Founder, Podcast Motor __ More client reviews __SIMPLE PRICING
PACKAGES TO FIT YOUR CONTENT NEEDS Monthly billing Quarterly billing (save 10%)STANDARD
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Purchase Let’s TalkLIGHT +
$850/month
Paid quarterly Includes lead magnet One-time +$1,000 add-on __ 1ST MONTH ONBOARDING * Research & topic planning * Draft & schedule your first article * Lead magnet development __2ND MONTH ONWARD...
* Continuous topic planning __ * New article every 2 weeks __* Copy editing __
* Featured images __ * Content upgrades __ * Email newsletters __ * 10 social posts per article __ * Setup in your blog __Apply
(remove)
Purchase Let’s TalkLIGHT
$850/month
Paid quarterly No lead magnet 1ST MONTH ONBOARDING * Research & topic planning * Draft & schedule your first article*
2ND MONTH ONWARD...
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“I loved how Audience Ops helped me shift my mindset to growing evergreen content that produces sales automatically forever.” Allan Branch Co-Founder, Less Everything “I'd recommend it to any SaaS founder who needs high quality content pushed to their audience on a regular basis. It helps us stay top-of-mind with our subscribers while allowing us to concentrate onour product.”
Richard Felix Founder, Stunning __ More client reviews __ GET OFF THE CONTENT TREADMILL Request a ConsultationSEE SAMPLE ARTICLES
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SELL TO STRANGERS·A free 20-minute video workshop. Watch Now (or save for later)Free Video Workshop __SELL TO STRANGERS
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