MARKETING AGENCY ST. LOUIS Brand Workshops. Workshops that combine strategy and creativity to show brands how they can quickly move ahead. Atomicdust is a branding and digital marketing agency. We help clients find focus through strategy, design, websites, social media and more. Learn more about

our agency.

WORK FROM ST. LOUIS BRANDING AND MARKETING AGENCY Work from St. Louis Branding and Marketing Agency | Atomicdust. To know truth, to make beauty, to do good. Atomicdust combines strategy, research and design to improve situations for our clients – and the world around us. Watch our video. CAREERS AT ATOMICDUST. DESIGN AND DEVELOPMENT JOBS IN ST Senior Web Developer / WordPress. Atomicdust is looking for web developers to join our team in full-time or contract roles. Developers at Atomicdust collaborate closely with the creative and account management teams throughout all phases of a project. Day-to-day tasks include converting designs into custom. View more. ATOMICDUST | AWARD-WINNING BRANDING AGENCY | BRANDING SERVICES Atomicdust’s four- to six-week branding program provides the foundation for all of our strategy and creative work, and is a mixture of consulting, marketing, writing and design. The process will help you clarify business values, spark new thinking about your organization’s market position and see things from a whole new

perspective.

GOGO CLUCKERS: A NEW RESTAURANT IN YOUR DRIVEWAY GoGo Cluckers: A New Restaurant in Your Driveway (Disclaimer: This was an April Fools’ joke. Proceed with caution.) A very wise man (Account Director Jesse McGowan’s Dad) once said that “The secret to getting rich is to nail two things together that have never been nailed together before.”After years of helping build great restaurant brands for wonderful clients, I’m happy to THE ROLE OF A MARKETING FIRM The Role of a Marketing Firm. If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients.. So what is a the role of a marketing firm, anyway? Let’s get into it. What does a marketing firm do? REBRANDING AFTER A MERGER When rebranding due to an acquisition or merger, your challenge begins internally. To combat dissidence within the organization, your goal is to get everyone (enthusiastically) on the same page. The best way to do that is to identify key stakeholders within both organizations, tell them about the plans for rebranding, interview them and listen. 20 GREAT AUDIOBOOKS FOR MARKETERS, ENTREPRENEURS AND The Conversion Code by Chris Smith. Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters. The War of Art by Stephen Pressfield. Ego is the Enemy by Ryan Holiday. The Subtle Art of YOU CAN’T COMPETE IF YOU’RE STUCK IN THE MIDDLE Famed competitive-strategy author Michael Porter believes that most businesses are somewhere in the middle, and that they face a constant struggle to take market share from their similarly priced and similarly positioned rivals.. The middle is the worst place to be. In the middle, products and services are so similar that consumers can barely tell them apart. WHY THE BEST MARKETING DOESN'T FEEL LIKE Why the Best Marketing Doesn’t Feel Like Marketing. “The best marketing doesn’t feel like marketing.”. I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs can, in fact, be mushed into one

strange career.

MARKETING AGENCY ST. LOUIS Brand Workshops. Workshops that combine strategy and creativity to show brands how they can quickly move ahead. Atomicdust is a branding and digital marketing agency. We help clients find focus through strategy, design, websites, social media and more. Learn more about

our agency.

WORK FROM ST. LOUIS BRANDING AND MARKETING AGENCY Work from St. Louis Branding and Marketing Agency | Atomicdust. To know truth, to make beauty, to do good. Atomicdust combines strategy, research and design to improve situations for our clients – and the world around us. Watch our video. CAREERS AT ATOMICDUST. DESIGN AND DEVELOPMENT JOBS IN ST Senior Web Developer / WordPress. Atomicdust is looking for web developers to join our team in full-time or contract roles. Developers at Atomicdust collaborate closely with the creative and account management teams throughout all phases of a project. Day-to-day tasks include converting designs into custom. View more. ATOMICDUST | AWARD-WINNING BRANDING AGENCY | BRANDING SERVICES Atomicdust’s four- to six-week branding program provides the foundation for all of our strategy and creative work, and is a mixture of consulting, marketing, writing and design. The process will help you clarify business values, spark new thinking about your organization’s market position and see things from a whole new

perspective.

GOGO CLUCKERS: A NEW RESTAURANT IN YOUR DRIVEWAY GoGo Cluckers: A New Restaurant in Your Driveway (Disclaimer: This was an April Fools’ joke. Proceed with caution.) A very wise man (Account Director Jesse McGowan’s Dad) once said that “The secret to getting rich is to nail two things together that have never been nailed together before.”After years of helping build great restaurant brands for wonderful clients, I’m happy to THE ROLE OF A MARKETING FIRM The Role of a Marketing Firm. If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients.. So what is a the role of a marketing firm, anyway? Let’s get into it. What does a marketing firm do? REBRANDING AFTER A MERGER When rebranding due to an acquisition or merger, your challenge begins internally. To combat dissidence within the organization, your goal is to get everyone (enthusiastically) on the same page. The best way to do that is to identify key stakeholders within both organizations, tell them about the plans for rebranding, interview them and listen. 20 GREAT AUDIOBOOKS FOR MARKETERS, ENTREPRENEURS AND The Conversion Code by Chris Smith. Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters. The War of Art by Stephen Pressfield. Ego is the Enemy by Ryan Holiday. The Subtle Art of YOU CAN’T COMPETE IF YOU’RE STUCK IN THE MIDDLE Famed competitive-strategy author Michael Porter believes that most businesses are somewhere in the middle, and that they face a constant struggle to take market share from their similarly priced and similarly positioned rivals.. The middle is the worst place to be. In the middle, products and services are so similar that consumers can barely tell them apart. WHY THE BEST MARKETING DOESN'T FEEL LIKE Why the Best Marketing Doesn’t Feel Like Marketing. “The best marketing doesn’t feel like marketing.”. I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs can, in fact, be mushed into one

strange career.

WORK FROM ST. LOUIS BRANDING AND MARKETING AGENCY Work from St. Louis Branding and Marketing Agency | Atomicdust. To know truth, to make beauty, to do good. Atomicdust combines strategy, research and design to improve situations for our clients – and the world around us. Watch our video. ATOMICDUST | BRANDING, WEBSITES AND DIGITAL MARKETING SERVICES A strong content strategy is the best thing professional services firms can do for inbound lead generation. CREATING AN IMMERSIVE BRAND AND WEBSITE DESIGN FOR M+H Creating an Immersive Brand and Website Design for M+H Architects. In our first meeting with M+H Architects, they said something we’ve found to be very common in business-to-business marketing. “We’re always behind the scenes.

BASS PRO SHOPS

One Central Source. Bass Pro Shops asked us to bring new life to the non e-commerce section of their site, with a cohesive experience that told the story of the brand’s scope and impact. CALL OF THE WILD: WEBSITE DESIGN FOR BASS PRO SHOPS Call of the Wild: Website Design for Bass Pro Shops. Last year, we got a call from Bass Pro Shops. As you probably know, Bass Pro Shops is an outdoor retail company with locations across the U.S. and Canada. Headquartered in Springfield, Missouri, Bass Pro and Cabela’s stores are mammoth in size, featuring immersive, interactive displays HAPPY BATCH BRANDING FROM SCRATCH Happy Batch Branding from Scratch. The cookie aisle at the grocery store is a pretty fun place to be. (I don’t get out much lately.) If you, like me, find yourself wandering the cookie aisle, you’re probably aware that there is no shortage of options on the market. MCCARTHY BUILDING COMPANIES, INC. McCarthy, one of the largest construction companies in the country, asked Atomicdust to create an interactive website that would bring gratitude and hope to its communities as 2020 drew to a close. FINDING MARKETING VALUE IN SHOCK VALUE Finding the Value in Shock Value. Want people to talk? Make a shocking ad. Want customers? That’s trickier. In the pursuit of “buzz,” too many marketers forget an important truth: while there’s typically a boost in brand awareness after the release of a shocking ad, brand affinity typically decreases. And awareness doesn’t mean much if people hate what you’re doing. THE NEXT BIG THING: HOW TO EVALUATE NEW SOCIAL MEDIA CHANNELS In the last few years, it isn’t the number of new channels that has marketers stunned, it’s the new forms of content being shared. The popularity of Instagram, along with changes to Facebook and Twitter, have made visual content, and video in particular, indispensable. WHY THE BEST MARKETING DOESN'T FEEL LIKE Why the Best Marketing Doesn’t Feel Like Marketing. “The best marketing doesn’t feel like marketing.”. I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs can, in fact, be mushed into one

strange career.

MARKETING AGENCY ST. LOUIS Brand Workshops. Workshops that combine strategy and creativity to show brands how they can quickly move ahead. Atomicdust is a branding and digital marketing agency. We help clients find focus through strategy, design, websites, social media and more. Learn more about

our agency.

WORK FROM ST. LOUIS BRANDING AND MARKETING AGENCY Work from St. Louis Branding and Marketing Agency | Atomicdust. To know truth, to make beauty, to do good. Atomicdust combines strategy, research and design to improve situations for our clients – and the world around us. Watch our video. CAREERS AT ATOMICDUST. DESIGN AND DEVELOPMENT JOBS IN ST Senior Web Developer / WordPress. Atomicdust is looking for web developers to join our team in full-time or contract roles. Developers at Atomicdust collaborate closely with the creative and account management teams throughout all phases of a project. Day-to-day tasks include converting designs into custom. View more. GOGO CLUCKERS: A NEW RESTAURANT IN YOUR DRIVEWAY GoGo Cluckers: A New Restaurant in Your Driveway (Disclaimer: This was an April Fools’ joke. Proceed with caution.) A very wise man (Account Director Jesse McGowan’s Dad) once said that “The secret to getting rich is to nail two things together that have never been nailed together before.”After years of helping build great restaurant brands for wonderful clients, I’m happy to REBRANDING AFTER A MERGER When rebranding due to an acquisition or merger, your challenge begins internally. To combat dissidence within the organization, your goal is to get everyone (enthusiastically) on the same page. The best way to do that is to identify key stakeholders within both organizations, tell them about the plans for rebranding, interview them and listen. THE OUTSOURCED CMO: HOW TO SUCCEED WITHOUT A CMO The best way to deal with competition is to stop directly competing. Rather than battle head-to-head and dollar-for-dollar against a rival with a similar offering, use positioning to declare why your business isn’t the same as your competition. Amplify your differences, not your similarities. Positioning is best defined as descriptive FINDING MARKETING VALUE IN SHOCK VALUE Finding the Value in Shock Value. Want people to talk? Make a shocking ad. Want customers? That’s trickier. In the pursuit of “buzz,” too many marketers forget an important truth: while there’s typically a boost in brand awareness after the release of a shocking ad, brand affinity typically decreases. And awareness doesn’t mean much if people hate what you’re doing. 20 GREAT AUDIOBOOKS FOR MARKETERS, ENTREPRENEURS AND The Conversion Code by Chris Smith. Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters. The War of Art by Stephen Pressfield. Ego is the Enemy by Ryan Holiday. The Subtle Art of YOU CAN’T COMPETE IF YOU’RE STUCK IN THE MIDDLE Famed competitive-strategy author Michael Porter believes that most businesses are somewhere in the middle, and that they face a constant struggle to take market share from their similarly priced and similarly positioned rivals.. The middle is the worst place to be. In the middle, products and services are so similar that consumers can barely tell them apart. WHY THE BEST MARKETING DOESN'T FEEL LIKE Why the Best Marketing Doesn’t Feel Like Marketing. “The best marketing doesn’t feel like marketing.”. I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs can, in fact, be mushed into one

strange career.

MARKETING AGENCY ST. LOUIS Brand Workshops. Workshops that combine strategy and creativity to show brands how they can quickly move ahead. Atomicdust is a branding and digital marketing agency. We help clients find focus through strategy, design, websites, social media and more. Learn more about

our agency.

WORK FROM ST. LOUIS BRANDING AND MARKETING AGENCY Work from St. Louis Branding and Marketing Agency | Atomicdust. To know truth, to make beauty, to do good. Atomicdust combines strategy, research and design to improve situations for our clients – and the world around us. Watch our video. CAREERS AT ATOMICDUST. DESIGN AND DEVELOPMENT JOBS IN ST Senior Web Developer / WordPress. Atomicdust is looking for web developers to join our team in full-time or contract roles. Developers at Atomicdust collaborate closely with the creative and account management teams throughout all phases of a project. Day-to-day tasks include converting designs into custom. View more. GOGO CLUCKERS: A NEW RESTAURANT IN YOUR DRIVEWAY GoGo Cluckers: A New Restaurant in Your Driveway (Disclaimer: This was an April Fools’ joke. Proceed with caution.) A very wise man (Account Director Jesse McGowan’s Dad) once said that “The secret to getting rich is to nail two things together that have never been nailed together before.”After years of helping build great restaurant brands for wonderful clients, I’m happy to REBRANDING AFTER A MERGER When rebranding due to an acquisition or merger, your challenge begins internally. To combat dissidence within the organization, your goal is to get everyone (enthusiastically) on the same page. The best way to do that is to identify key stakeholders within both organizations, tell them about the plans for rebranding, interview them and listen. THE OUTSOURCED CMO: HOW TO SUCCEED WITHOUT A CMO The best way to deal with competition is to stop directly competing. Rather than battle head-to-head and dollar-for-dollar against a rival with a similar offering, use positioning to declare why your business isn’t the same as your competition. Amplify your differences, not your similarities. Positioning is best defined as descriptive FINDING MARKETING VALUE IN SHOCK VALUE Finding the Value in Shock Value. Want people to talk? Make a shocking ad. Want customers? That’s trickier. In the pursuit of “buzz,” too many marketers forget an important truth: while there’s typically a boost in brand awareness after the release of a shocking ad, brand affinity typically decreases. And awareness doesn’t mean much if people hate what you’re doing. 20 GREAT AUDIOBOOKS FOR MARKETERS, ENTREPRENEURS AND The Conversion Code by Chris Smith. Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters. The War of Art by Stephen Pressfield. Ego is the Enemy by Ryan Holiday. The Subtle Art of YOU CAN’T COMPETE IF YOU’RE STUCK IN THE MIDDLE Famed competitive-strategy author Michael Porter believes that most businesses are somewhere in the middle, and that they face a constant struggle to take market share from their similarly priced and similarly positioned rivals.. The middle is the worst place to be. In the middle, products and services are so similar that consumers can barely tell them apart. WHY THE BEST MARKETING DOESN'T FEEL LIKE Why the Best Marketing Doesn’t Feel Like Marketing. “The best marketing doesn’t feel like marketing.”. I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs can, in fact, be mushed into one

strange career.

WORK FROM ST. LOUIS BRANDING AND MARKETING AGENCY Work from St. Louis Branding and Marketing Agency | Atomicdust. To know truth, to make beauty, to do good. Atomicdust combines strategy, research and design to improve situations for our clients – and the world around us. Watch our video. BRANDING, MARKETING AND DESIGN June 2021 Marketing + Design Events. Summer is finally here—and with it, plenty of events for marketers, designers, brand managers, social media marketers and other creatives. Peruse the list of below and remember you can always see these events and ATOMICDUST - ST. LOUIS BRANDING AND MARKETING AGENCY Atomicdust is a branding and digital marketing agency. Since 2001, we’ve helped our clients solve problems through solid brand positioning, clear strategy and purposeful design. We believe that every brand deserves the chance to be amazing – regardless of the complexity of its market or industry. Every day, we help businesses

reinvent

BASS PRO SHOPS

One Central Source. Bass Pro Shops asked us to bring new life to the non e-commerce section of their site, with a cohesive experience that told the story of the brand’s scope and impact. THE OUTSOURCED CMO: HOW TO SUCCEED WITHOUT A CMO The best way to deal with competition is to stop directly competing. Rather than battle head-to-head and dollar-for-dollar against a rival with a similar offering, use positioning to declare why your business isn’t the same as your competition. Amplify your differences, not your similarities. Positioning is best defined as descriptive CALL OF THE WILD: WEBSITE DESIGN FOR BASS PRO SHOPS Call of the Wild: Website Design for Bass Pro Shops. Last year, we got a call from Bass Pro Shops. As you probably know, Bass Pro Shops is an outdoor retail company with locations across the U.S. and Canada. Headquartered in Springfield, Missouri, Bass Pro and Cabela’s stores are mammoth in size, featuring immersive, interactive displays THE ROLE OF A MARKETING FIRM The Role of a Marketing Firm. If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients.. So what is a the role of a marketing firm, anyway? Let’s get into it. What does a marketing firm do? YOU CAN’T COMPETE IF YOU’RE STUCK IN THE MIDDLE Famed competitive-strategy author Michael Porter believes that most businesses are somewhere in the middle, and that they face a constant struggle to take market share from their similarly priced and similarly positioned rivals.. The middle is the worst place to be. In the middle, products and services are so similar that consumers can barely tell them apart. FINDING MARKETING VALUE IN SHOCK VALUE Finding the Value in Shock Value. Want people to talk? Make a shocking ad. Want customers? That’s trickier. In the pursuit of “buzz,” too many marketers forget an important truth: while there’s typically a boost in brand awareness after the release of a shocking ad, brand affinity typically decreases. And awareness doesn’t mean much if people hate what you’re doing. TAKING THE COMPLEXITY OUT OF CREDIT UNION WEB DESIGN FOR Taking the Complexity out of Credit Union Web Design for Alltru. Banking can be complex. That’s why the Alltru Credit Union web design is simple. It’s true. Making things easy – particularly something as detailed and multi-layered as banking – can be hard. But that’s exactly what 1 st Financial Credit Union asked us to do. MARKETING AGENCY ST. LOUIS Brand Workshops. Workshops that combine strategy and creativity to show brands how they can quickly move ahead. Atomicdust is a branding and digital marketing agency. We help clients find focus through strategy, design, websites, social media and more. Learn more about

our agency.

CAREERS AT ATOMICDUST. DESIGN AND DEVELOPMENT JOBS IN ST Senior Web Developer / WordPress. Atomicdust is looking for web developers to join our team in full-time or contract roles. Developers at Atomicdust collaborate closely with the creative and account management teams throughout all phases of a project. Day-to-day tasks include converting designs into custom. View more. ATOMICDUST | AWARD-WINNING BRANDING AGENCY | BRANDING SERVICES Atomicdust’s four- to six-week branding program provides the foundation for all of our strategy and creative work, and is a mixture of consulting, marketing, writing and design. The process will help you clarify business values, spark new thinking about your organization’s market position and see things from a whole new

perspective.

GOGO CLUCKERS: A NEW RESTAURANT IN YOUR DRIVEWAY GoGo Cluckers: A New Restaurant in Your Driveway (Disclaimer: This was an April Fools’ joke. Proceed with caution.) A very wise man (Account Director Jesse McGowan’s Dad) once said that “The secret to getting rich is to nail two things together that have never been nailed together before.”After years of helping build great restaurant brands for wonderful clients, I’m happy to THE ROLE OF A MARKETING FIRM The Role of a Marketing Firm. If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients.. So what is a the role of a marketing firm, anyway? Let’s get into it. What does a marketing firm do? REBRANDING AFTER A MERGER When rebranding due to an acquisition or merger, your challenge begins internally. To combat dissidence within the organization, your goal is to get everyone (enthusiastically) on the same page. The best way to do that is to identify key stakeholders within both organizations, tell them about the plans for rebranding, interview them and listen. YOU CAN’T COMPETE IF YOU’RE STUCK IN THE MIDDLE Famed competitive-strategy author Michael Porter believes that most businesses are somewhere in the middle, and that they face a constant struggle to take market share from their similarly priced and similarly positioned rivals.. The middle is the worst place to be. In the middle, products and services are so similar that consumers can barely tell them apart. FINDING MARKETING VALUE IN SHOCK VALUE Finding the Value in Shock Value. Want people to talk? Make a shocking ad. Want customers? That’s trickier. In the pursuit of “buzz,” too many marketers forget an important truth: while there’s typically a boost in brand awareness after the release of a shocking ad, brand affinity typically decreases. And awareness doesn’t mean much if people hate what you’re doing. THE NEXT BIG THING: HOW TO EVALUATE NEW SOCIAL MEDIA CHANNELS In the last few years, it isn’t the number of new channels that has marketers stunned, it’s the new forms of content being shared. The popularity of Instagram, along with changes to Facebook and Twitter, have made visual content, and video in particular, indispensable. WHY THE BEST MARKETING DOESN'T FEEL LIKE Why the Best Marketing Doesn’t Feel Like Marketing. “The best marketing doesn’t feel like marketing.”. I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs can, in fact, be mushed into one

strange career.

MARKETING AGENCY ST. LOUIS Brand Workshops. Workshops that combine strategy and creativity to show brands how they can quickly move ahead. Atomicdust is a branding and digital marketing agency. We help clients find focus through strategy, design, websites, social media and more. Learn more about

our agency.

CAREERS AT ATOMICDUST. DESIGN AND DEVELOPMENT JOBS IN ST Senior Web Developer / WordPress. Atomicdust is looking for web developers to join our team in full-time or contract roles. Developers at Atomicdust collaborate closely with the creative and account management teams throughout all phases of a project. Day-to-day tasks include converting designs into custom. View more. ATOMICDUST | AWARD-WINNING BRANDING AGENCY | BRANDING SERVICES Atomicdust’s four- to six-week branding program provides the foundation for all of our strategy and creative work, and is a mixture of consulting, marketing, writing and design. The process will help you clarify business values, spark new thinking about your organization’s market position and see things from a whole new

perspective.

GOGO CLUCKERS: A NEW RESTAURANT IN YOUR DRIVEWAY GoGo Cluckers: A New Restaurant in Your Driveway (Disclaimer: This was an April Fools’ joke. Proceed with caution.) A very wise man (Account Director Jesse McGowan’s Dad) once said that “The secret to getting rich is to nail two things together that have never been nailed together before.”After years of helping build great restaurant brands for wonderful clients, I’m happy to THE ROLE OF A MARKETING FIRM The Role of a Marketing Firm. If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients.. So what is a the role of a marketing firm, anyway? Let’s get into it. What does a marketing firm do? REBRANDING AFTER A MERGER When rebranding due to an acquisition or merger, your challenge begins internally. To combat dissidence within the organization, your goal is to get everyone (enthusiastically) on the same page. The best way to do that is to identify key stakeholders within both organizations, tell them about the plans for rebranding, interview them and listen. YOU CAN’T COMPETE IF YOU’RE STUCK IN THE MIDDLE Famed competitive-strategy author Michael Porter believes that most businesses are somewhere in the middle, and that they face a constant struggle to take market share from their similarly priced and similarly positioned rivals.. The middle is the worst place to be. In the middle, products and services are so similar that consumers can barely tell them apart. FINDING MARKETING VALUE IN SHOCK VALUE Finding the Value in Shock Value. Want people to talk? Make a shocking ad. Want customers? That’s trickier. In the pursuit of “buzz,” too many marketers forget an important truth: while there’s typically a boost in brand awareness after the release of a shocking ad, brand affinity typically decreases. And awareness doesn’t mean much if people hate what you’re doing. THE NEXT BIG THING: HOW TO EVALUATE NEW SOCIAL MEDIA CHANNELS In the last few years, it isn’t the number of new channels that has marketers stunned, it’s the new forms of content being shared. The popularity of Instagram, along with changes to Facebook and Twitter, have made visual content, and video in particular, indispensable. WHY THE BEST MARKETING DOESN'T FEEL LIKE Why the Best Marketing Doesn’t Feel Like Marketing. “The best marketing doesn’t feel like marketing.”. I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs can, in fact, be mushed into one

strange career.

WORK FROM ST. LOUIS BRANDING AND MARKETING AGENCY Work from St. Louis Branding and Marketing Agency | Atomicdust. To know truth, to make beauty, to do good. Atomicdust combines strategy, research and design to improve situations for our clients – and the world around us. Watch our video. ATOMICDUST - ST. LOUIS BRANDING AND MARKETING AGENCY Atomicdust is a branding and digital marketing agency. Since 2001, we’ve helped our clients solve problems through solid brand positioning, clear strategy and purposeful design. We believe that every brand deserves the chance to be amazing – regardless of the complexity of its market or industry. Every day, we help businesses

reinvent

GOGO CLUCKERS: A NEW RESTAURANT IN YOUR DRIVEWAY GoGo Cluckers: A New Restaurant in Your Driveway (Disclaimer: This was an April Fools’ joke. Proceed with caution.) A very wise man (Account Director Jesse McGowan’s Dad) once said that “The secret to getting rich is to nail two things together that have never been nailed together before.”After years of helping build great restaurant brands for wonderful clients, I’m happy to

BASS PRO SHOPS

Bits of Bass Pro Shops' brand story and community initiatives were scattered across the website. See how we tied it all together with a

new About section.

JIM MCKELVEY WEBSITE DESIGN Jim McKelvey. With his new book set to be published, artist, author and Square co-founder Jim McKelvey asked Atomicdust to make a tech-forward website design that would inspire others to take action and solve problems through innovation. header2 from Atomicdust on

Vimeo.

JANUARY 2021 MARKETING + DESIGN EVENTS January 2021 Marketing + Design Events. From data privacy changes to new tech and trends, there’s a lot to know for 2021. Ensure your year is strong from the get-go by attending one (or all) of these marketing and design events happening in January. As usual, check out our Marketing + Design Events App to see even more events this month and beyond, and follow us on LinkedIn for updates. CALL OF THE WILD: WEBSITE DESIGN FOR BASS PRO SHOPS Call of the Wild: Website Design for Bass Pro Shops. Last year, we got a call from Bass Pro Shops. As you probably know, Bass Pro Shops is an outdoor retail company with locations across the U.S. and Canada. Headquartered in Springfield, Missouri, Bass Pro and Cabela’s stores are mammoth in size, featuring immersive, interactive displays 20 GREAT AUDIOBOOKS FOR MARKETERS, ENTREPRENEURS AND The Pumpkin Plan by Mike Michalowicz (Affiliate link) The Pumpkin Plan compares growing a giant, blue-ribbon, novelty pumpkin with growing a business. It’s a blueprint for what to focus on, how to nurture the right clients and remove the rest, and how to build a business with repeatable experiences to best serve clients. 5 WAYS TO MAKE YOUR B2B SITE ACCESSIBLE (AND SEO-FRIENDLY) 5 Ways to Make Your B2B Site More Accessible (and SEO-Friendly) Accessibility is a big buzzword in design, marketing and tech. More and more giants like Google and Apple are prioritizing inclusivity, and the amount of accessibility lawsuits continues to climb. In 2019, a website that isn’t accessible isn’t keeping up. Unfortunately, B2B companies sometimes struggle to stay modern BRAND STANDARDS GUIDES Brand standards can become a guide for businesses – from the products and services offered, to identifying ideal customers, to the look and feel of a organization. Example of a Brand Standards Guide. Brand standards determine how an organization presents itself across every platform. Having a well-defined and accessible brand standards

guide

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BRANDING + BRAND STRATEGY A combination of research, creative and consulting to build better, more competitive brands.

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Workshops that combine strategy and creativity to show brands how they can quickly move ahead. Atomicdust is a branding and marketing agency. We help clients find focus through identity strategy, design, websites, social media and

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SERVING UP BRANDING FOR SMALL CIRCLE MIKE SPAKOWSKI TO MODERATE ‘HEY, YOUR BRAND IS SHOWING’ PANEL SEPTEMBER 2019 MARKETING + DESIGN EVENTS ATOMICDUST PROJECTS FEATURED BY COMM ARTS, AWWWARDS AND MORE

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BRANDING / BRAND STRATEGY A mixture of consulting, writing and design, our branding program helps organizations in times of growth and transition, usually when new products or services require a refined and refocused identity. Learn more about our branding services WEBSITE DESIGN AND DEVELOPMENT Our design and development work is the articulation of a brand’s strategy. We make beautiful, functional, award-winning websites that inspire, inform and reassure customers throughout the sales cycle. Learn more about our website design and development services SOCIAL MEDIA AND CONTENT STRATEGY Whether it’s building a new online identity or designing a full-scale social campaign, our award-winning social media team excels across industries and platforms. Learn more about our social media and content strategy services

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