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ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
WEEK 1: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 1: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. A week after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution it’s been hard to THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORKSEE MORE ONAPPSUMER.IO
WEEK 2: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 2: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. We’re now a fortnight after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution. WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users. UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
WEEK 2: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 2: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. We’re now a fortnight after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution. THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORKSEE MORE ONAPPSUMER.IO
SKAN DATA AVAILABILITY GRID SKAN Data Availability (End of May 2021) Media. Partner. Raw SKAN. Postbacks. Native. Reporting & APIs. SKAN. Installs. Identifiable. MMP. Native. Reporting & APIs WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users. APPSUMER – CONNECT This website uses cookies to ensure you get the best experience on our website. We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests.ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
LOGIN - APPSUMERTRANSLATE THIS PAGE Platform Login. Forgot Password? LOGINPRIVACY NOTICE
Appsumer respects and protects your privacy. This Notice explains what personal data we collect, how we process it, and our GDPR compliance. TOP 4 TIPS FOR CREATIVE TESTING AND OPTIMISATION For example try tweaking the backgrounds or colours, or adjusting the type of theme. You can start by testing colours to understand which one works best for your brand, then, once you know the colour you can start testing different themes. For instance, with the chosen colour, you could now test in-situation creatives versus screenshot creatives. HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
INFLUENCER MARKETING: THE PERFORMANCE WAY Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a gaming brand. He began by running campaigns on traditional user acquisition channels such as Video and banner networks, and was later asked to take the lead on influencer marketing activity. He soon began to find HOW KEY MOBILE MEDIA CHANNELS ARE RESPONDING TO IOS14 AND How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place. Last updated: 29/01/21. I was recently reading through Eric Seufert’s well put together analysis of the winners and losers in mobile advertising from iOS14.Within it, he highlighted top mobile traffic sources and how he broadly expects Self Attributing Networks (SANs – e.g WHAT DO FACEBOOK ADS IOS14 AND SKADNETWORK CHANGES MEAN What do Facebook Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Facebook Ads are responding to Apple’s decision to make IDFA access opt-in for users.COOKIE POLICY
Cookie Policy. This site is provided by Teamtailor AB (“Teamtailor”) in co-operation with Appsumer. Appsumer and Teamtailor ("we", "us") use cookies, web beacons and similar technologies (jointly referred to as “cookies”) on this careersite.
UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
WEEK 1: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 1: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. A week after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution it’s been hard to THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORKSEE MORE ONAPPSUMER.IO
WEEK 2: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 2: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. We’re now a fortnight after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution. WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users. UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
WEEK 1: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 1: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. A week after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution it’s been hard to THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORKSEE MORE ONAPPSUMER.IO
WEEK 2: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 2: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. We’re now a fortnight after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution. WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users.ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
LOGIN - APPSUMERTRANSLATE THIS PAGE Platform Login. Forgot Password? LOGINPRIVACY NOTICE
Appsumer respects and protects your privacy. This Notice explains what personal data we collect, how we process it, and our GDPR compliance. TOP 4 TIPS FOR CREATIVE TESTING AND OPTIMISATION For example try tweaking the backgrounds or colours, or adjusting the type of theme. You can start by testing colours to understand which one works best for your brand, then, once you know the colour you can start testing different themes. For instance, with the chosen colour, you could now test in-situation creatives versus screenshot creatives. HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
INFLUENCER MARKETING: THE PERFORMANCE WAY Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a gaming brand. He began by running campaigns on traditional user acquisition channels such as Video and banner networks, and was later asked to take the lead on influencer marketing activity. He soon began to find HOW KEY MOBILE MEDIA CHANNELS ARE RESPONDING TO IOS14 AND How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place. Last updated: 29/01/21. I was recently reading through Eric Seufert’s well put together analysis of the winners and losers in mobile advertising from iOS14.Within it, he highlighted top mobile traffic sources and how he broadly expects Self Attributing Networks (SANs – e.g WHAT DO FACEBOOK ADS IOS14 AND SKADNETWORK CHANGES MEAN What do Facebook Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Facebook Ads are responding to Apple’s decision to make IDFA access opt-in for users.COOKIE POLICY
Cookie Policy. This site is provided by Teamtailor AB (“Teamtailor”) in co-operation with Appsumer. Appsumer and Teamtailor ("we", "us") use cookies, web beacons and similar technologies (jointly referred to as “cookies”) on this careersite.
UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
SKAN DATA AVAILABILITY GRID SKAN Data Availability (End of May 2021) Media. Partner. Raw SKAN. Postbacks. Native. Reporting & APIs. SKAN. Installs. Identifiable. MMP. Native. Reporting & APIs WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
APPSUMER – CONNECT This website uses cookies to ensure you get the best experience on our website. We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests. UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
SKAN DATA AVAILABILITY GRID SKAN Data Availability (End of May 2021) Media. Partner. Raw SKAN. Postbacks. Native. Reporting & APIs. SKAN. Installs. Identifiable. MMP. Native. Reporting & APIs WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
APPSUMER – CONNECT This website uses cookies to ensure you get the best experience on our website. We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests.COST AGGREGATION
Appsumer’s robust export API sends your clean and normalised cost data into your data warehouse effortlessly. Visualise the richest insights in your tool of choice. Appsumer aggregates data quickly and accurately providing us with the real-time and highly detailed insights required for optimising our campaigns effectively. HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
SKAN DATA AVAILABILITY GRID SKAN Data Availability (End of May 2021) Media. Partner. Raw SKAN. Postbacks. Native. Reporting & APIs. SKAN. Installs. Identifiable. MMP. Native. Reporting & APIs TOP 4 TIPS FOR CREATIVE TESTING AND OPTIMISATION For example try tweaking the backgrounds or colours, or adjusting the type of theme. You can start by testing colours to understand which one works best for your brand, then, once you know the colour you can start testing different themes. For instance, with the chosen colour, you could now test in-situation creatives versus screenshot creatives. SKADNETWORK REPORTING & MODELLING Apple’s latest privacy changes limit visibility for marketers and create further data fragmentation. Appsumer makes sense of it all so you can continue data-driven optimisation. Incorporate SKAdNetwork data into your existing UA reports & dashboards. Retain THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORK Three approaches to measure granular LTV in a SKAdnetwork era. With Apple’s App Tracking Transparency (ATT) framework rolling out inearly 2021, mobile
HOW KEY MOBILE MEDIA CHANNELS ARE RESPONDING TO IOS14 AND How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place. Last updated: 29/01/21. I was recently reading through Eric Seufert’s well put together analysis of the winners and losers in mobile advertising from iOS14.Within it, he highlighted top mobile traffic sources and how he broadly expects Self Attributing Networks (SANs – e.g WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users. WHAT DO FACEBOOK ADS IOS14 AND SKADNETWORK CHANGES MEAN What do Facebook Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Facebook Ads are responding to Apple’s decision to make IDFA access opt-in for users.logo
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