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ANN HANDLEY
Real. Ann draws on 25 years of experience as a marketer, educator, entrepreneur, and best-selling author to inspire and motivate you to shed marketing mediocrity and ignite real business results. In-person or virtual team training programs on Content Marketing, Marketing Writing, Storytelling, Lead Generation, and Branding—taught by theEVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite YourBLOG - ANN HANDLEY
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I sense I’m being watched. Followed. Stalked, almost. He’s quiet as a ninja. And like a ninja, he seems everywhere at once. TRAINING - ANN HANDLEY Level-up your career and possibly change your life by working with Ann and the MarketingProfs team of educators through the marketing training programs at MarketingProfs. And, if you are a business-to-business marketer, attend the annual MarketingProfs B2B Marketing Forum, the premier marketing event for business-to-business marketers. Mike Santoro, President, Walker Sands MarketingProfs MARKETING KEYNOTE SPEAKER Keynote Speaker and Best-Selling Author Ann Handley from Ann Handley on Vimeo. Hi, I’m Ann. Thank you for considering me as a keynote speaker for your conference. The rest of this website is written in the third person (“Ann Handley is a marketing keynote speaker, best-selling author, and entrepreneur”). But I’m switching to the NEWSLETTER - ANN HANDLEY SUBSCRIBE TO MY NEWSLETTER Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s free. And 100% spam-free. Unsubscribe HOW TO FIND YOUR COMPANY'S BRAND VOICE The brand voice you use in your marketing is potentially a huge differentiator. But brand voice is ignored by most companies—especially business-to-business 17 NON-NEGOTIABLE THINGS YOUR EMAIL NEWSLETTER NEEDS RIGHT What your 2020 email newsletter needs: A clear niche: Specific bests sweeping. A clear POV within that niche. In the age of content abundance, your niche is already covered. No problem: Add your spin/angle/point of view that others can’t replicate in quite the 12 BOOKS THAT CAN HELP YOU BE A BETTER WRITER AND STORYTELLER The craft is really nice. And reading good writing from the hand of a master writer is a relief, like you can relax and just enjoy the ride. Plus, I suspect that Elif’s next book will be way better than this one, so you should discover her early. 7. One Man’s Meat. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN And most curiously, three numbers in an implied triangle formation: 10, 2, 4. As in the above photo. It turns out that the numbers are a reference to “Drink a bite to eat at 10, 2, and 4,” a marketing campaign inspired by a 1920s study by Columbia University’s Dr. Walter Eddy, who found that a person’s blood sugar is lowest aroundthose
ANN HANDLEY
Real. Ann draws on 25 years of experience as a marketer, educator, entrepreneur, and best-selling author to inspire and motivate you to shed marketing mediocrity and ignite real business results. In-person or virtual team training programs on Content Marketing, Marketing Writing, Storytelling, Lead Generation, and Branding—taught by theEVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite YourBLOG - ANN HANDLEY
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I sense I’m being watched. Followed. Stalked, almost. He’s quiet as a ninja. And like a ninja, he seems everywhere at once. TRAINING - ANN HANDLEY Level-up your career and possibly change your life by working with Ann and the MarketingProfs team of educators through the marketing training programs at MarketingProfs. And, if you are a business-to-business marketer, attend the annual MarketingProfs B2B Marketing Forum, the premier marketing event for business-to-business marketers. Mike Santoro, President, Walker Sands MarketingProfs MARKETING KEYNOTE SPEAKER Keynote Speaker and Best-Selling Author Ann Handley from Ann Handley on Vimeo. Hi, I’m Ann. Thank you for considering me as a keynote speaker for your conference. The rest of this website is written in the third person (“Ann Handley is a marketing keynote speaker, best-selling author, and entrepreneur”). But I’m switching to the NEWSLETTER - ANN HANDLEY SUBSCRIBE TO MY NEWSLETTER Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s free. And 100% spam-free. Unsubscribe HOW TO FIND YOUR COMPANY'S BRAND VOICE The brand voice you use in your marketing is potentially a huge differentiator. But brand voice is ignored by most companies—especially business-to-business 17 NON-NEGOTIABLE THINGS YOUR EMAIL NEWSLETTER NEEDS RIGHT What your 2020 email newsletter needs: A clear niche: Specific bests sweeping. A clear POV within that niche. In the age of content abundance, your niche is already covered. No problem: Add your spin/angle/point of view that others can’t replicate in quite the 12 BOOKS THAT CAN HELP YOU BE A BETTER WRITER AND STORYTELLER The craft is really nice. And reading good writing from the hand of a master writer is a relief, like you can relax and just enjoy the ride. Plus, I suspect that Elif’s next book will be way better than this one, so you should discover her early. 7. One Man’s Meat. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN And most curiously, three numbers in an implied triangle formation: 10, 2, 4. As in the above photo. It turns out that the numbers are a reference to “Drink a bite to eat at 10, 2, and 4,” a marketing campaign inspired by a 1920s study by Columbia University’s Dr. Walter Eddy, who found that a person’s blood sugar is lowest aroundthose
BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHOR Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us. TRAINING - ANN HANDLEY Level-up your career and possibly change your life by working with Ann and the MarketingProfs team of educators through the marketing training programs at MarketingProfs. And, if you are a business-to-business marketer, attend the annual MarketingProfs B2B Marketing Forum, the premier marketing event for business-to-business marketers. Mike Santoro, President, Walker Sands MarketingProfs MARKETING KEYNOTE SPEAKER Keynote Speaker and Best-Selling Author Ann Handley from Ann Handley on Vimeo. Hi, I’m Ann. Thank you for considering me as a keynote speaker for your conference. The rest of this website is written in the third person (“Ann Handley is a marketing keynote speaker, best-selling author, and entrepreneur”). But I’m switching to the SHOULD YOU UNGATE YOUR CONTENT IN 2021? Pageviews increased 143% between Q1 2020 and Q1 2021. Social media followings increased 45% for the same period. Email newsletter signups increased 55%. One prospect she’d been talking to for 4 years finally became a client. Anecdotal, Ahava says. But still. * *PARENT BINGO
The pure white lotus flower Replica Handbags, the only plant to fruit and flower simultaneously, emerges from the depths of the muddy swamp. Growing from Designer Handbags ,lower rises above the water and is usually white or pink with 15 or more oval, spreading petals, and a peculiar, flat seedcase at its center. 6 SIGNS THAT IT'S TIME FOR YOU TO WRITE YOUR BOOK ALREADY Image Cred: Powell’s Books A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer.Get it in your inbox INTRODUCING MY NEW CREATOR COIN: A PEN IS MIGHTIER THAN A Image cred: GIPHY A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN And most curiously, three numbers in an implied triangle formation: 10, 2, 4. As in the above photo. It turns out that the numbers are a reference to “Drink a bite to eat at 10, 2, and 4,” a marketing campaign inspired by a 1920s study by Columbia University’s Dr. Walter Eddy, who found that a person’s blood sugar is lowest aroundthose
INTRODUCING EVERYBODY WRITES AND A FREE GIFT FOR YOU Newsletter. Introducing ‘Everybody Writes’ and a Free Gift for Anti-Mediocre Writers (This Means You) This is the official announcement of my new book, and I couldn’t be more thrilled to finally be sharing some details with you. I’m also excited to talk about a fun freebie for those who buy the book in the next few weeks(more on that
HONEY MAID TAKES ON HATERS, AND NOW I WANT GRAHAM CRACKERS Honey Maid Takes On Haters, and Now I Want Graham Crackers. A month ago, the graham cracker brand Honey Maid launched a new program that aimed to redefine “wholesome” by telling the stories of interracial, single-parent and gay families. The idea was to align the 90-year-old Honey Maid with a modern yet steadfast narrative on whatmakes for
ANN HANDLEY
Real. Ann draws on 25 years of experience as a marketer, educator, entrepreneur, and best-selling author to inspire and motivate you to shed marketing mediocrity and ignite real business results. In-person or virtual team training programs on Content Marketing, Marketing Writing, Storytelling, Lead Generation, and Branding—taught by the BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHORTRAININGABOUTBLOGCONTACTSPEAKINGEVERYBODY WRITES Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us.BLOG - ANN HANDLEY
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I sense I’m being watched. Followed. Stalked, almost. He’s quiet as a ninja. And like a ninja, he seems everywhere at once.EVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your NEWSLETTER - ANN HANDLEY SUBSCRIBE TO MY NEWSLETTER Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s free. And 100% spam-free. Unsubscribe HOW TO FIND YOUR COMPANY'S BRAND VOICE The brand voice you use in your marketing is potentially a huge differentiator. But brand voice is ignored by most companies—especially business-to-business 17 NON-NEGOTIABLE THINGS YOUR EMAIL NEWSLETTER NEEDS RIGHT What your 2020 email newsletter needs: A clear niche: Specific bests sweeping. A clear POV within that niche. In the age of content abundance, your niche is already covered. No problem: Add your spin/angle/point of view that others can’t replicate in quite thePARENT BINGO
The pure white lotus flower Replica Handbags, the only plant to fruit and flower simultaneously, emerges from the depths of the muddy swamp. Growing from Designer Handbags ,lower rises above the water and is usually white or pink with 15 or more oval, spreading petals, and a peculiar, flat seedcase at its center. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN And most curiously, three numbers in an implied triangle formation: 10, 2, 4. As in the above photo. It turns out that the numbers are a reference to “Drink a bite to eat at 10, 2, and 4,” a marketing campaign inspired by a 1920s study by Columbia University’s Dr. Walter Eddy, who found that a person’s blood sugar is lowest aroundthose
12 BOOKS THAT CAN HELP YOU BE A BETTER WRITER AND STORYTELLER The craft is really nice. And reading good writing from the hand of a master writer is a relief, like you can relax and just enjoy the ride. Plus, I suspect that Elif’s next book will be way better than this one, so you should discover her early. 7. One Man’s Meat.ANN HANDLEY
Real. Ann draws on 25 years of experience as a marketer, educator, entrepreneur, and best-selling author to inspire and motivate you to shed marketing mediocrity and ignite real business results. In-person or virtual team training programs on Content Marketing, Marketing Writing, Storytelling, Lead Generation, and Branding—taught by the BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHORTRAININGABOUTBLOGCONTACTSPEAKINGEVERYBODY WRITES Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us.BLOG - ANN HANDLEY
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I sense I’m being watched. Followed. Stalked, almost. He’s quiet as a ninja. And like a ninja, he seems everywhere at once.EVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your NEWSLETTER - ANN HANDLEY SUBSCRIBE TO MY NEWSLETTER Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s free. And 100% spam-free. Unsubscribe HOW TO FIND YOUR COMPANY'S BRAND VOICE The brand voice you use in your marketing is potentially a huge differentiator. But brand voice is ignored by most companies—especially business-to-business 17 NON-NEGOTIABLE THINGS YOUR EMAIL NEWSLETTER NEEDS RIGHT What your 2020 email newsletter needs: A clear niche: Specific bests sweeping. A clear POV within that niche. In the age of content abundance, your niche is already covered. No problem: Add your spin/angle/point of view that others can’t replicate in quite thePARENT BINGO
The pure white lotus flower Replica Handbags, the only plant to fruit and flower simultaneously, emerges from the depths of the muddy swamp. Growing from Designer Handbags ,lower rises above the water and is usually white or pink with 15 or more oval, spreading petals, and a peculiar, flat seedcase at its center. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN And most curiously, three numbers in an implied triangle formation: 10, 2, 4. As in the above photo. It turns out that the numbers are a reference to “Drink a bite to eat at 10, 2, and 4,” a marketing campaign inspired by a 1920s study by Columbia University’s Dr. Walter Eddy, who found that a person’s blood sugar is lowest aroundthose
12 BOOKS THAT CAN HELP YOU BE A BETTER WRITER AND STORYTELLER The craft is really nice. And reading good writing from the hand of a master writer is a relief, like you can relax and just enjoy the ride. Plus, I suspect that Elif’s next book will be way better than this one, so you should discover her early. 7. One Man’s Meat. BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHOR Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us.EVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite YourABOUT - ANN HANDLEY
About. Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author who inspires and empowers you to create marketing that your customers will love, igniting real results for your business. Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. TRAINING - ANN HANDLEY Level-up your career and possibly change your life by working with Ann and the MarketingProfs team of educators through the marketing training programs at MarketingProfs. And, if you are a business-to-business marketer, attend the annual MarketingProfs B2B Marketing Forum, the premier marketing event for business-to-business marketers. Mike Santoro, President, Walker Sands MarketingProfs MARKETING KEYNOTE SPEAKER Keynote Speaker and Best-Selling Author Ann Handley from Ann Handley on Vimeo. Hi, I’m Ann. Thank you for considering me as a keynote speaker for your conference. The rest of this website is written in the third person (“Ann Handley is a marketing keynote speaker, best-selling author, and entrepreneur”). But I’m switching to the HOW TO WRITE A FIRST DRAFT OF ANYTHING So it’s hard to know what to say to you here as a way to welcome you and me and all our creative souls to the new dawn of 2021. Maybe that’s why I keep thinking of the horse. Here’s my wish for you this year: Forget 2020 to the degree we all can. That nincompoop of a year is gone; we’ve bolted the door behind it. 9 QUALITIES OF GOOD WRITING 3. Good writing is like good teaching. Good writing strives to explain, to make things a little bit clearer, to make sense of our world even if it’s just a product description. “A writer always tries to be part of the solution, to understand a little about life and to pass this on,” says Anne Lamott in Bird by Bird. INTRODUCING MY NEW CREATOR COIN: A PEN IS MIGHTIER THAN A Image cred: GIPHY A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. 8 WRITING TOOLS I USE EVERY DAY Here they are, in the order I use them: 1. Moleskine, Field Notes. I don’t keep a journal, because I don’t have the patience or discipline or interest to write only for myself. But I do use these tools to record minutiae, ephemera, and thoughts and observations I might be able to use somewhere, somehow, someday. THE OXFORD COMMA AND WHY WE ARGUE OVER GRAMMAR It’s the final comma in a list of things in a sentence. As in: Marketers love clever creative, remarkable ROI, and respect. The Oxford comma is that comma after “ROI.”. Here’s a well-known explanation of how the Oxford comma adds critical clarity: One Morning in Maine. The Maine dairy story is a convoluted story, as mostlaw-related
ANN HANDLEY
Real. Ann draws on 25 years of experience as a marketer, educator, entrepreneur, and best-selling author to inspire and motivate you to shed marketing mediocrity and ignite real business results. In-person or virtual team training programs on Content Marketing, Marketing Writing, Storytelling, Lead Generation, and Branding—taught by the BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHORTRAININGABOUTBLOGCONTACTSPEAKINGEVERYBODY WRITES Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us.BLOG - ANN HANDLEY
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I sense I’m being watched. Followed. Stalked, almost. He’s quiet as a ninja. And like a ninja, he seems everywhere at once.EVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your NEWSLETTER - ANN HANDLEY SUBSCRIBE TO MY NEWSLETTER Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s free. And 100% spam-free. Unsubscribe HOW TO FIND YOUR COMPANY'S BRAND VOICE The brand voice you use in your marketing is potentially a huge differentiator. But brand voice is ignored by most companies—especially business-to-business 17 NON-NEGOTIABLE THINGS YOUR EMAIL NEWSLETTER NEEDS RIGHT What your 2020 email newsletter needs: A clear niche: Specific bests sweeping. A clear POV within that niche. In the age of content abundance, your niche is already covered. No problem: Add your spin/angle/point of view that others can’t replicate in quite thePARENT BINGO
The pure white lotus flower Replica Handbags, the only plant to fruit and flower simultaneously, emerges from the depths of the muddy swamp. Growing from Designer Handbags ,lower rises above the water and is usually white or pink with 15 or more oval, spreading petals, and a peculiar, flat seedcase at its center. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN And most curiously, three numbers in an implied triangle formation: 10, 2, 4. As in the above photo. It turns out that the numbers are a reference to “Drink a bite to eat at 10, 2, and 4,” a marketing campaign inspired by a 1920s study by Columbia University’s Dr. Walter Eddy, who found that a person’s blood sugar is lowest aroundthose
12 BOOKS THAT CAN HELP YOU BE A BETTER WRITER AND STORYTELLER The craft is really nice. And reading good writing from the hand of a master writer is a relief, like you can relax and just enjoy the ride. Plus, I suspect that Elif’s next book will be way better than this one, so you should discover her early. 7. One Man’s Meat.ANN HANDLEY
Real. Ann draws on 25 years of experience as a marketer, educator, entrepreneur, and best-selling author to inspire and motivate you to shed marketing mediocrity and ignite real business results. In-person or virtual team training programs on Content Marketing, Marketing Writing, Storytelling, Lead Generation, and Branding—taught by the BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHORTRAININGABOUTBLOGCONTACTSPEAKINGEVERYBODY WRITES Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us.BLOG - ANN HANDLEY
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I sense I’m being watched. Followed. Stalked, almost. He’s quiet as a ninja. And like a ninja, he seems everywhere at once.EVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your NEWSLETTER - ANN HANDLEY SUBSCRIBE TO MY NEWSLETTER Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s free. And 100% spam-free. Unsubscribe HOW TO FIND YOUR COMPANY'S BRAND VOICE The brand voice you use in your marketing is potentially a huge differentiator. But brand voice is ignored by most companies—especially business-to-business 17 NON-NEGOTIABLE THINGS YOUR EMAIL NEWSLETTER NEEDS RIGHT What your 2020 email newsletter needs: A clear niche: Specific bests sweeping. A clear POV within that niche. In the age of content abundance, your niche is already covered. No problem: Add your spin/angle/point of view that others can’t replicate in quite thePARENT BINGO
The pure white lotus flower Replica Handbags, the only plant to fruit and flower simultaneously, emerges from the depths of the muddy swamp. Growing from Designer Handbags ,lower rises above the water and is usually white or pink with 15 or more oval, spreading petals, and a peculiar, flat seedcase at its center. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN And most curiously, three numbers in an implied triangle formation: 10, 2, 4. As in the above photo. It turns out that the numbers are a reference to “Drink a bite to eat at 10, 2, and 4,” a marketing campaign inspired by a 1920s study by Columbia University’s Dr. Walter Eddy, who found that a person’s blood sugar is lowest aroundthose
12 BOOKS THAT CAN HELP YOU BE A BETTER WRITER AND STORYTELLER The craft is really nice. And reading good writing from the hand of a master writer is a relief, like you can relax and just enjoy the ride. Plus, I suspect that Elif’s next book will be way better than this one, so you should discover her early. 7. One Man’s Meat. BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHOR Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us.EVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite YourABOUT - ANN HANDLEY
About. Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author who inspires and empowers you to create marketing that your customers will love, igniting real results for your business. Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. TRAINING - ANN HANDLEY Level-up your career and possibly change your life by working with Ann and the MarketingProfs team of educators through the marketing training programs at MarketingProfs. And, if you are a business-to-business marketer, attend the annual MarketingProfs B2B Marketing Forum, the premier marketing event for business-to-business marketers. Mike Santoro, President, Walker Sands MarketingProfs MARKETING KEYNOTE SPEAKER Keynote Speaker and Best-Selling Author Ann Handley from Ann Handley on Vimeo. Hi, I’m Ann. Thank you for considering me as a keynote speaker for your conference. The rest of this website is written in the third person (“Ann Handley is a marketing keynote speaker, best-selling author, and entrepreneur”). But I’m switching to the HOW TO WRITE A FIRST DRAFT OF ANYTHING So it’s hard to know what to say to you here as a way to welcome you and me and all our creative souls to the new dawn of 2021. Maybe that’s why I keep thinking of the horse. Here’s my wish for you this year: Forget 2020 to the degree we all can. That nincompoop of a year is gone; we’ve bolted the door behind it. 9 QUALITIES OF GOOD WRITING 3. Good writing is like good teaching. Good writing strives to explain, to make things a little bit clearer, to make sense of our world even if it’s just a product description. “A writer always tries to be part of the solution, to understand a little about life and to pass this on,” says Anne Lamott in Bird by Bird. INTRODUCING MY NEW CREATOR COIN: A PEN IS MIGHTIER THAN A Image cred: GIPHY A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. 8 WRITING TOOLS I USE EVERY DAY Here they are, in the order I use them: 1. Moleskine, Field Notes. I don’t keep a journal, because I don’t have the patience or discipline or interest to write only for myself. But I do use these tools to record minutiae, ephemera, and thoughts and observations I might be able to use somewhere, somehow, someday. THE OXFORD COMMA AND WHY WE ARGUE OVER GRAMMAR It’s the final comma in a list of things in a sentence. As in: Marketers love clever creative, remarkable ROI, and respect. The Oxford comma is that comma after “ROI.”. Here’s a well-known explanation of how the Oxford comma adds critical clarity: One Morning in Maine. The Maine dairy story is a convoluted story, as mostlaw-related
ANN HANDLEY
Actionable. Inspirational. Real. Ann draws on 25 years of experience as a marketer, educator, entrepreneur, and best-selling author to inspire and motivate you to shed marketing mediocrity and ignite realbusiness results.
BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHORTRAININGABOUTBLOGCONTACTSPEAKINGEVERYBODY WRITES Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us.EVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your TRAINING - ANN HANDLEY Level-up your career and possibly change your life by working with Ann and the MarketingProfs team of educators through the marketing training programs at MarketingProfs. And, if you are a business-to-business marketer, attend the annual MarketingProfs B2B Marketing Forum, the premier marketing event for business-to-business marketers. Mike Santoro, President, Walker Sands MarketingProfsBLOG - ANN HANDLEY
What I Learned from Keeping a Journal and Why I’m Relaunching My Newsletter Recently my friend Ben Opsahl sent me a note. He had subscribed here in early 2017 expecting a regular newsletter, and then noticed that he didn’t hear from me much. He had four emails from me last year, he pointed out. Four? NEWSLETTER - ANN HANDLEY SUBSCRIBE TO MY NEWSLETTER Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s free. And 100% spam-free. Unsubscribe MARKETING KEYNOTE SPEAKER Time: 45-60 minutes Tactics, tricks, takeaways for improving your marketing writing. Suited to: Marketing practitioners, writers, journalists looking to move into content marketing, creatives Most everyone hates writing. But most everyone loves to have written. HOW TO FIND YOUR COMPANY'S BRAND VOICE The brand voice you use in your marketing is potentially a huge differentiator. But brand voice is ignored by most companies—especially business-to-business 12 BOOKS THAT CAN HELP YOU BE A BETTER WRITER AND STORYTELLER My favorite book is always the one I’m reading now. I get vested in the story, in the characters, in the voice of the writer. The last few pages can feel like a kind of death (a sense of foreboding, a final ending), which is why I often sequentially, and (sometimes) obsessively, read the works of a writer I like. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN What can modern marketers learn from Dr Pepper's 10-2-4 campaign, which has been used for decades? A surprising lot.ANN HANDLEY
Actionable. Inspirational. Real. Ann draws on 25 years of experience as a marketer, educator, entrepreneur, and best-selling author to inspire and motivate you to shed marketing mediocrity and ignite realbusiness results.
BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHORTRAININGABOUTBLOGCONTACTSPEAKINGEVERYBODY WRITES Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us.EVERYBODY WRITES
The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran of creating and managing digital content. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your TRAINING - ANN HANDLEY Level-up your career and possibly change your life by working with Ann and the MarketingProfs team of educators through the marketing training programs at MarketingProfs. And, if you are a business-to-business marketer, attend the annual MarketingProfs B2B Marketing Forum, the premier marketing event for business-to-business marketers. Mike Santoro, President, Walker Sands MarketingProfsBLOG - ANN HANDLEY
What I Learned from Keeping a Journal and Why I’m Relaunching My Newsletter Recently my friend Ben Opsahl sent me a note. He had subscribed here in early 2017 expecting a regular newsletter, and then noticed that he didn’t hear from me much. He had four emails from me last year, he pointed out. Four? NEWSLETTER - ANN HANDLEY SUBSCRIBE TO MY NEWSLETTER Every two weeks I send out a (literal) letter about things I’m doing and things I believe are worth sharing. I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning. It’s free. And 100% spam-free. Unsubscribe MARKETING KEYNOTE SPEAKER Time: 45-60 minutes Tactics, tricks, takeaways for improving your marketing writing. Suited to: Marketing practitioners, writers, journalists looking to move into content marketing, creatives Most everyone hates writing. But most everyone loves to have written. HOW TO FIND YOUR COMPANY'S BRAND VOICE The brand voice you use in your marketing is potentially a huge differentiator. But brand voice is ignored by most companies—especially business-to-business 12 BOOKS THAT CAN HELP YOU BE A BETTER WRITER AND STORYTELLER My favorite book is always the one I’m reading now. I get vested in the story, in the characters, in the voice of the writer. The last few pages can feel like a kind of death (a sense of foreboding, a final ending), which is why I often sequentially, and (sometimes) obsessively, read the works of a writer I like. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN What can modern marketers learn from Dr Pepper's 10-2-4 campaign, which has been used for decades? A surprising lot. BOOKS - ANN HANDLEY: MARKETING KEYNOTE AND BEST-SELLING AUTHOR Ann Handley is the Wall Street Journal best-selling author of two books that help you shed mediocre marketing. For more information on keynote presentations based on these books, or for book signings, bulk orders, book discussions, or appearances, please Contact Us. TRAINING - ANN HANDLEY Level-up your career and possibly change your life by working with Ann and the MarketingProfs team of educators through the marketing training programs at MarketingProfs. And, if you are a business-to-business marketer, attend the annual MarketingProfs B2B Marketing Forum, the premier marketing event for business-to-business marketers. Mike Santoro, President, Walker Sands MarketingProfs MARKETING KEYNOTE SPEAKER Time: 45-60 minutes Tactics, tricks, takeaways for improving your marketing writing. Suited to: Marketing practitioners, writers, journalists looking to move into content marketing, creatives Most everyone hates writing. But most everyone loves to have written.CONTACT ANN HANDLEY
Contact Ann to book her for a speaking engagement or other inquiries.Within reason.
SHOULD YOU UNGATE YOUR CONTENT IN 2021? Gated content is the B2B gold standard, but in a post-COVID world where trust is paramount, is it time to rethink that strategy?13 WRITING RULES
We are all capable of shedding mediocre writing to reveal something more inspired and reader-centric. The first step is to get into the right mindset. Here are 13 writing tips (or writing rules) to help youget started.
PARENT BINGO
My 17-year-old will be in college next year, and right now he and I are deep in the process of applications and school visits and talks that spring up suddenly at dinner or in the car and begin with, “Maybe I should think about?” or “Have you considered?” It’s a process that feels very much INTRODUCING MY NEW CREATOR COIN: A PEN IS MIGHTIER THAN A Image cred: GIPHY A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. WHAT MARKETING CAN LEARN FROM DR PEPPER'S 10-2-4 CAMPAIGN What can modern marketers learn from Dr Pepper's 10-2-4 campaign, which has been used for decades? A surprising lot. HONEY MAID TAKES ON HATERS, AND NOW I WANT GRAHAM CRACKERS A month ago, the graham cracker brand Honey Maid launched a new program that aimed to redefine “wholesome” by telling the stories of interracial, single-parent and gay families. The idea was to align the 90-year-old Honey Maid with a modern yet steadfast narrative on what makes for wholesome.Details
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