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#ANAinfluencer.
2021 B2 AWARDS
For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companies hold themselves to the highest standards of excellence, from extraordinary marketing processinsight
2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering in-person only content, including discussion groups with 2021 ANA/BAA MARKETING LAW CONFERENCE (HYBRID EVENT The ANA has negotiated a special room rate of $299/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. WELCOME FROM THEDMA.ORG Welcome from TheDMA.org Why You're Here. In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association). This acquisition aligned the overall strategies of both organizations under a single brand and created the largest trade association in the U.S. devoted to serving all aspects of marketing.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key to GARM BRAND SAFETY FLOOR + SUITABILITY FRAMEWORK Category Brand Safety “Floor” Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgustAUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering. THE PROS AND CONS OF AUDITING The Pros and Cons of Auditing By Audit Type The Pros and Cons of Auditing Types of Audits Pros Cons Activation 1. Contract Compliance Ensures agency is properly 5 BRANDS SUCCESSFULLY MARKETING TO PARENTS 5 Brands Successfully Marketing to Parents. Parents are an important target audience for many brands, but the diversity within the segment can pose a challenge for even the savviest of marketers. Parenting comes in many forms: single parents, dual-income, heterosexual parents, LBGTQ+ parents, foster parents, just for starters. ASSOCIATION OF NATIONAL ADVERTISERS Association of National Advertisers | ANA. The CMO Growth Council and ANA Growth Agenda. A 360-degree focus on driving growth for your business. View the 12-Point Growth Agenda. 2021 Influencer Marketing Conference. May 25-26: Join this virtual event showcasing creative campaigns across varying sectors and budgets. Join us for#ANAinfluencer.
2021 B2 AWARDS
For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companies hold themselves to the highest standards of excellence, from extraordinary marketing processinsight
2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering in-person only content, including discussion groups with 2021 ANA/BAA MARKETING LAW CONFERENCE (HYBRID EVENT The ANA has negotiated a special room rate of $299/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. WELCOME FROM THEDMA.ORG Welcome from TheDMA.org Why You're Here. In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association). This acquisition aligned the overall strategies of both organizations under a single brand and created the largest trade association in the U.S. devoted to serving all aspects of marketing.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key to GARM BRAND SAFETY FLOOR + SUITABILITY FRAMEWORK Category Brand Safety “Floor” Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgustAUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering. THE PROS AND CONS OF AUDITING The Pros and Cons of Auditing By Audit Type The Pros and Cons of Auditing Types of Audits Pros Cons Activation 1. Contract Compliance Ensures agency is properly 5 BRANDS SUCCESSFULLY MARKETING TO PARENTS 5 Brands Successfully Marketing to Parents. Parents are an important target audience for many brands, but the diversity within the segment can pose a challenge for even the savviest of marketers. Parenting comes in many forms: single parents, dual-income, heterosexual parents, LBGTQ+ parents, foster parents, just for starters. THE ESG BRAND PERCEPTION INDEX The index is based on daily surveys of consumer opinions on the ESG performance of more than 430 brands and was created in partnership with Swayable, a research technology platform that specializes in providing consumer insights. WELCOME FROM THEDMA.ORG Welcome from TheDMA.org Why You're Here. In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association). This acquisition aligned the overall strategies of both organizations under a single brand and created the largest trade association in the U.S. devoted to serving all aspects of marketing. 2021 ANA DATA & ANALYTICS CONFERENCE: A VIRTUAL EXPERIENCE ELEVATING CUSTOMER CENTRICITY IN YOUR ORGANIZATION: DEEPENING CUSTOMER RELATIONSHIPS WITH INSIGHTS THAT DRIVE ACTION. As companies look to operate with customer centric organizations, we should be rethinking value creation by going beyond just increasing revenues and lowering acquisition costs to developing customer relationship strategies thatchange the way
ANA NEWSSTAND
Marketers and agencies are struggling with how to tackle the issues that have taken on newfound urgency in the past 18 months, ranging from spurring diversity to protecting consumer privacy to cultivating talent. The various challenges are perhaps most vividly represented by the striking number of agency reviews, consolidations, and overall account changes in the past few months. 2021 ANA MASTERS OF MARKETING CONFERENCE: AN IN-PERSON AND As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today's evolving customer needs. 2021 ANA MASTERS OF MARKETING CONFERENCE: AN IN-PERSON AND The ANA is committed to making the 2021 ANA Masters of Marketing Conference a safe and valuable event for all attendees. To that end, we are working with our host hotel, the Rosen Shingle Creek, to provide attendees with an environment that is clean and safe, and which maintains social distancing guidelines, including a separate area for registration and appropriately distanced seating and 2021 ANA MASTERS OF MARKETING CONFERENCE: AN IN-PERSON AND The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities andpersonalized ads.
2021 ANA MASTERS OF MARKETING CONFERENCE: AN IN-PERSON AND A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost. THE SECOND CITY PREVIEWS THEIR SESSION AT THE 2021 ANACLICK TO VIEW The Second City Previews Their Session at the 2021 ANA Brand Activation & Creativity Conference. Nicole Cylkowski, director of group sales and events at The Second City, offers a sneak preview of the session that the legendary improvisational comedy enterprise will lead at the 2021 ANA Brand MEDIA KPIS THAT MATTER The ANA Media Leadership Growth Council was recently established to be a direct counterpart to the CMO Growth Council, with an exclusive focus on media. The group is currently working to establish its growth agenda, and measurement will certainly be an important part of that. ASSOCIATION OF NATIONAL ADVERTISERS Association of National Advertisers | ANA. The CMO Growth Council and ANA Growth Agenda. A 360-degree focus on driving growth for your business. View the 12-Point Growth Agenda. 2021 Influencer Marketing Conference. May 25-26: Join this virtual event showcasing creative campaigns across varying sectors and budgets. Join us for#ANAinfluencer.
2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
SPONSORSHIP
Sponsorship across our 11 national industry conferences provides opportunities for organizations to have access to, and exposure with, ANA members and other conference attendees through exhibit spaces, coffee breaks, dinners, breakfasts, receptions, and so much more. There are two levels of sponsorship offered at national industry conferences (conference sponsor and exhibitor), as well as MEDIA KPIS THAT MATTER The ANA Media Leadership Growth Council was recently established to be a direct counterpart to the CMO Growth Council, with an exclusive focus on media. The group is currently working to establish its growth agenda, and measurement will certainly be an important part of that.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toAUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering. GARM BRAND SAFETY FLOOR + SUITABILITY FRAMEWORK Category Brand Safety “Floor” Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust THE PROS AND CONS OF AUDITING The Pros and Cons of Auditing By Audit Type The Pros and Cons of Auditing Types of Audits Pros Cons Activation 1. Contract Compliance Ensures agency is properly NEW RESEARCH REVEALS A LINK BETWEEN ORGANIZATIONAL Earlier this month, the ANA released its second research study on Marketing Organization in two years. The new Organizational Structurestudy reveals a
5 BRANDS SUCCESSFULLY MARKETING TO PARENTS 5 Brands Successfully Marketing to Parents. Parents are an important target audience for many brands, but the diversity within the segment can pose a challenge for even the savviest of marketers. Parenting comes in many forms: single parents, dual-income, heterosexual parents, LBGTQ+ parents, foster parents, just for starters. ASSOCIATION OF NATIONAL ADVERTISERS Association of National Advertisers | ANA. The CMO Growth Council and ANA Growth Agenda. A 360-degree focus on driving growth for your business. View the 12-Point Growth Agenda. 2021 Influencer Marketing Conference. May 25-26: Join this virtual event showcasing creative campaigns across varying sectors and budgets. Join us for#ANAinfluencer.
2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
SPONSORSHIP
Sponsorship across our 11 national industry conferences provides opportunities for organizations to have access to, and exposure with, ANA members and other conference attendees through exhibit spaces, coffee breaks, dinners, breakfasts, receptions, and so much more. There are two levels of sponsorship offered at national industry conferences (conference sponsor and exhibitor), as well as MEDIA KPIS THAT MATTER The ANA Media Leadership Growth Council was recently established to be a direct counterpart to the CMO Growth Council, with an exclusive focus on media. The group is currently working to establish its growth agenda, and measurement will certainly be an important part of that.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toAUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering. GARM BRAND SAFETY FLOOR + SUITABILITY FRAMEWORK Category Brand Safety “Floor” Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust THE PROS AND CONS OF AUDITING The Pros and Cons of Auditing By Audit Type The Pros and Cons of Auditing Types of Audits Pros Cons Activation 1. Contract Compliance Ensures agency is properly NEW RESEARCH REVEALS A LINK BETWEEN ORGANIZATIONAL Earlier this month, the ANA released its second research study on Marketing Organization in two years. The new Organizational Structurestudy reveals a
5 BRANDS SUCCESSFULLY MARKETING TO PARENTS 5 Brands Successfully Marketing to Parents. Parents are an important target audience for many brands, but the diversity within the segment can pose a challenge for even the savviest of marketers. Parenting comes in many forms: single parents, dual-income, heterosexual parents, LBGTQ+ parents, foster parents, just for starters. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 WELCOME FROM THEDMA.ORG Welcome from TheDMA.org Why You're Here. In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association). This acquisition aligned the overall strategies of both organizations under a single brand and created the largest trade association in the U.S. devoted to serving all aspects of marketing. LESSONS LEARNED FROM THE DAY THE WORLD WENT REMOTE Remember January of 2020? You have just finished your busy commute to work. You arrive at the office and everyone is talking about their weekend adventures — the venues they went to, the gatherings they enjoyed, the weekend that always seems to IT'S NOT JUST THE RUSSIANS On May 28, 2021, the U.S. Attorney's office for the Eastern District of New York announced that following a multiyear FBI investigation, a Brooklyn jury convicted Aleksandr Zhukov, a Russian national, of wire fraud and money laundering stemming from a digital advertising scheme that bilked brands out of more than $7 million. 2021 ANA B2 AWARDS GALA: A VIRTUAL EXPERIENCE The 2021 ANA B2 Awards Virtual Presentation of Winners, presented by Google, will occur on July 30, 2021 and present awards to over 100 winners representing top-performing business-to-business marketer and agency teams who were focused on driving demonstrable business growth. THE ESG BRAND PERCEPTION INDEX The index is based on daily surveys of consumer opinions on the ESG performance of more than 430 brands and was created in partnership with Swayable, a research technology platform that specializes in providing consumer insights.ANA PRIVACY SHIELD
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities andpersonalized ads.
THE DOS EQUIS SEIS-FOOT COOLER MAKES SOCIAL DISTANCING Heineken USA’s Dos Equis brand created a Seis-Foot Cooler to help provide friends and family a safe way to meet up and share a beerwhile remaining
BUILDING TEAMS THAT DRIVE GROWTH Functional silos and diverse personalities can lead to team frustration, personality clashes, and conflicts that sideline productivity. With the best of intentions, many marketers struggle with how to collaborate, whether working in an office or remotely. MEDIA KPIS THAT MATTER The ANA Media Leadership Growth Council was recently established to be a direct counterpart to the CMO Growth Council, with an exclusive focus on media. The group is currently working to establish its growth agenda, and measurement will certainly be an important part of that. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
2021 ANA NONPROFIT FEDERATION SUMMER CONFERENCE (HYBRID A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost. In-person registration may be converted to virtual at any time before the conference starts. 2021 ANA INFLUENCER MARKETING CONFERENCE, PRESENTED BY The second in a year-long series of three virtual and in-person events that cover the most important brand activation disciplines, the third annual ANA Influencer Marketing Conference, hosted virtually, will showcase creative campaigns across varying sectors and budgets. 2021 ANA DIGITAL & SOCIAL MEDIA CONFERENCE, PRESENTED BY The past year has brought unprecedented challenges and changes to the digital space as everyone moved to virtual everything. At the 12th annual ANA Digital and Social Media Conference, presented by Meredith, leaders from top brands will cover how the pandemic and social justice issues of 2020 have changed what consumers expect from corporationsand products.
2021 ANA/BAA MARKETING LAW CONFERENCE (HYBRID EVENT The ANA has negotiated a special room rate of $299/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toLIODICE, BOB
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995.AUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
2021 ANA NONPROFIT FEDERATION SUMMER CONFERENCE (HYBRID A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost. In-person registration may be converted to virtual at any time before the conference starts. 2021 ANA INFLUENCER MARKETING CONFERENCE, PRESENTED BY The second in a year-long series of three virtual and in-person events that cover the most important brand activation disciplines, the third annual ANA Influencer Marketing Conference, hosted virtually, will showcase creative campaigns across varying sectors and budgets. 2021 ANA DIGITAL & SOCIAL MEDIA CONFERENCE, PRESENTED BY The past year has brought unprecedented challenges and changes to the digital space as everyone moved to virtual everything. At the 12th annual ANA Digital and Social Media Conference, presented by Meredith, leaders from top brands will cover how the pandemic and social justice issues of 2020 have changed what consumers expect from corporationsand products.
2021 ANA/BAA MARKETING LAW CONFERENCE (HYBRID EVENT The ANA has negotiated a special room rate of $299/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toLIODICE, BOB
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995.AUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 THE ESG BRAND PERCEPTION INDEX The index is based on daily surveys of consumer opinions on the ESG performance of more than 430 brands and was created in partnership with Swayable, a research technology platform that specializes in providing consumer insights. 2021 ANA DATA & ANALYTICS CONFERENCE: A VIRTUAL EXPERIENCE At the 2021 ANA Data & Analytics Conference, leading marketers, data providers, and industry experts showcased how they have used data and analytics to increase personalization, build brand loyalty, deliver a better overall customer experience, and drive overall brand growth. This two-day event offered content for data-inspired marketers andANA PRIVACY SHIELD
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities andpersonalized ads.
‘DON’T GET STUCK IN A MARKETING BUBBLE’ AND OTHER WAYS CMOs and marketers, forever spooked by balance sheets, lean on right-brained activities like imagination and intuition, but lack left-brained tools such as mathematics and linear thinking. As data management and online analytics play a bigger role in marketing and advertising, CMOs who don’t get out of their comfort zone could paya heavy price.
OVERVIEW OF THE 2021 ANA INFLUENCER MARKETING CONFERENCE Overview of the 2021 ANA Influencer Marketing Conference. May 26, 2021. In this video, get a two-minute overview of the 2021 ANA Influencer Marketing Conference. USING STORYTELLING AND TALENT PARTNERSHIPS TO CREATE Using Storytelling and Talent Partnerships to Create Socially Effective Content. May 25, 2021. In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels. MAXIMIZING RELATIONSHIPS WITH INFLUENCERS TO DRIVE Maximizing Relationships with Influencers to Drive Relevance. May 26, 2021. In this video, OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.LIODICE, BOB
Bob Liodice Chief Executive Officer. Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. INFOGRAPHIC: THE FUTURE OF AGENCIES ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
2021 ANA NONPROFIT FEDERATION SUMMER CONFERENCE (HYBRID A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost. In-person registration may be converted to virtual at any time before the conference starts. 2021 ANA INFLUENCER MARKETING CONFERENCE, PRESENTED BY The second in a year-long series of three virtual and in-person events that cover the most important brand activation disciplines, the third annual ANA Influencer Marketing Conference, hosted virtually, will showcase creative campaigns across varying sectors and budgets. 2021 ANA DIGITAL & SOCIAL MEDIA CONFERENCE, PRESENTED BY The past year has brought unprecedented challenges and changes to the digital space as everyone moved to virtual everything. At the 12th annual ANA Digital and Social Media Conference, presented by Meredith, leaders from top brands will cover how the pandemic and social justice issues of 2020 have changed what consumers expect from corporationsand products.
2021 ANA/BAA MARKETING LAW CONFERENCE (HYBRID EVENT The ANA has negotiated a special room rate of $299/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toLIODICE, BOB
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995.AUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
2021 ANA NONPROFIT FEDERATION SUMMER CONFERENCE (HYBRID A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost. In-person registration may be converted to virtual at any time before the conference starts. 2021 ANA INFLUENCER MARKETING CONFERENCE, PRESENTED BY The second in a year-long series of three virtual and in-person events that cover the most important brand activation disciplines, the third annual ANA Influencer Marketing Conference, hosted virtually, will showcase creative campaigns across varying sectors and budgets. 2021 ANA DIGITAL & SOCIAL MEDIA CONFERENCE, PRESENTED BY The past year has brought unprecedented challenges and changes to the digital space as everyone moved to virtual everything. At the 12th annual ANA Digital and Social Media Conference, presented by Meredith, leaders from top brands will cover how the pandemic and social justice issues of 2020 have changed what consumers expect from corporationsand products.
2021 ANA/BAA MARKETING LAW CONFERENCE (HYBRID EVENT The ANA has negotiated a special room rate of $299/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toLIODICE, BOB
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995.AUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 THE ESG BRAND PERCEPTION INDEX The index is based on daily surveys of consumer opinions on the ESG performance of more than 430 brands and was created in partnership with Swayable, a research technology platform that specializes in providing consumer insights. 2021 ANA DATA & ANALYTICS CONFERENCE: A VIRTUAL EXPERIENCE At the 2021 ANA Data & Analytics Conference, leading marketers, data providers, and industry experts showcased how they have used data and analytics to increase personalization, build brand loyalty, deliver a better overall customer experience, and drive overall brand growth. This two-day event offered content for data-inspired marketers andANA PRIVACY SHIELD
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‘DON’T GET STUCK IN A MARKETING BUBBLE’ AND OTHER WAYS CMOs and marketers, forever spooked by balance sheets, lean on right-brained activities like imagination and intuition, but lack left-brained tools such as mathematics and linear thinking. As data management and online analytics play a bigger role in marketing and advertising, CMOs who don’t get out of their comfort zone could paya heavy price.
OVERVIEW OF THE 2021 ANA INFLUENCER MARKETING CONFERENCE Overview of the 2021 ANA Influencer Marketing Conference. May 26, 2021. In this video, get a two-minute overview of the 2021 ANA Influencer Marketing Conference. USING STORYTELLING AND TALENT PARTNERSHIPS TO CREATE Using Storytelling and Talent Partnerships to Create Socially Effective Content. May 25, 2021. In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels. MAXIMIZING RELATIONSHIPS WITH INFLUENCERS TO DRIVE Maximizing Relationships with Influencers to Drive Relevance. May 26, 2021. In this video, OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.LIODICE, BOB
Bob Liodice Chief Executive Officer. Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. INFOGRAPHIC: THE FUTURE OF AGENCIES ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making. ASSOCIATION OF NATIONAL ADVERTISERS Association of National Advertisers | ANA. The CMO Growth Council and ANA Growth Agenda. A 360-degree focus on driving growth for your business. View the 12-Point Growth Agenda. 2021 Influencer Marketing Conference. May 25-26: Join this virtual event showcasing creative campaigns across varying sectors and budgets. Join us for#ANAinfluencer.
ANA TO PROBE PROGRAMMATIC MEDIA TRANSPARENCY ANA To Probe Programmatic Media Transparency Issues RFP for Comprehensive Study of Industry Waste. NEW YORK (April 29, 2021) — The ANA announced today it is launching a comprehensive study of the programmatic media buying ecosystem, which it described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.”2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
AGENCY MANAGEMENT
2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toYANG, KAISER
Kaiser is the CEO of Platypus Labs, helping organizations unlock their innovation potential so that they can outpunch the competition and drive measurable business growth. Kaiser is an ANA Faculty member who has gained client-side experience working at Fortune 500 companies. MANAGING CHANGE IN HIGH PERFORMING CREATIVE TEAMS Managing Change in High Performing Creative Teams. January 23, 2020. We all go through it, but we never want to talk about it. In this session, senior manager, creative services Mandy Janicki will discuss managing change in high-performing creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creativeleaders.
3 BRANDS SUCCESSFULLY MARKETING TO THE LGBTQ+ COMMUNITY The Mastercard brand is built around the central belief that everyone, everywhere, deserves to live a richer life and to be accepted for who they are. To be inclusive and show support to the LGBTQ+ community, Mastercard responded to North Carolina's proposed the "bathroom bill" in 2016 Mastercard with its campaign " Restroom for All ." PROGRAMMATIC NON-DISCLOSED BUYS The term in programmatic is "non-disclosed media buying" (versus "disclosed media buying"). A non-disclosed model typically refers to an arrangement where an agent and/or intermediary purchasing media on an advertiser's behalf does not disclose the actual closing/winning bid prices of media purchased, instead providing only a final price,which
ASSOCIATION OF NATIONAL ADVERTISERS Association of National Advertisers | ANA. The CMO Growth Council and ANA Growth Agenda. A 360-degree focus on driving growth for your business. View the 12-Point Growth Agenda. 2021 Influencer Marketing Conference. May 25-26: Join this virtual event showcasing creative campaigns across varying sectors and budgets. Join us for#ANAinfluencer.
ANA TO PROBE PROGRAMMATIC MEDIA TRANSPARENCY ANA To Probe Programmatic Media Transparency Issues RFP for Comprehensive Study of Industry Waste. NEW YORK (April 29, 2021) — The ANA announced today it is launching a comprehensive study of the programmatic media buying ecosystem, which it described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.”2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
AGENCY MANAGEMENT
2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toYANG, KAISER
Kaiser is the CEO of Platypus Labs, helping organizations unlock their innovation potential so that they can outpunch the competition and drive measurable business growth. Kaiser is an ANA Faculty member who has gained client-side experience working at Fortune 500 companies. MANAGING CHANGE IN HIGH PERFORMING CREATIVE TEAMS Managing Change in High Performing Creative Teams. January 23, 2020. We all go through it, but we never want to talk about it. In this session, senior manager, creative services Mandy Janicki will discuss managing change in high-performing creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creativeleaders.
3 BRANDS SUCCESSFULLY MARKETING TO THE LGBTQ+ COMMUNITY The Mastercard brand is built around the central belief that everyone, everywhere, deserves to live a richer life and to be accepted for who they are. To be inclusive and show support to the LGBTQ+ community, Mastercard responded to North Carolina's proposed the "bathroom bill" in 2016 Mastercard with its campaign " Restroom for All ." PROGRAMMATIC NON-DISCLOSED BUYS The term in programmatic is "non-disclosed media buying" (versus "disclosed media buying"). A non-disclosed model typically refers to an arrangement where an agent and/or intermediary purchasing media on an advertiser's behalf does not disclose the actual closing/winning bid prices of media purchased, instead providing only a final price,which
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Workshop Catalog. At ANA, we equip thousands of marketers every year with the skills they need to advance their careers, increase the capabilities of their teams, and enhance their brands. Each live instructor-led workshop delivers insights that address your business challenges and build your competitive advantage.CONTENT LIBRARY
Search the ANA’s extensive collection of best practices, event recaps, in-depth research reports, videos, webinars, and more. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 CERTIFIED ANA MARKETING PROFESSIONAL PROGRAM Certified ANA Marketing Professional Program. The Certified ANA Marketing Professional (CAMP) program ensures you and your team meet the ANA standard for today’s multi-faceted marketer. The program combines comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training.CAREERS | ANA
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THE ESG BRAND PERCEPTION INDEX The index is based on daily surveys of consumer opinions on the ESG performance of more than 430 brands and was created in partnership with Swayable, a research technology platform that specializes in providing consumer insights.ANA PRIVACY SHIELD
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‘DON’T GET STUCK IN A MARKETING BUBBLE’ AND OTHER WAYS CMOs and marketers, forever spooked by balance sheets, lean on right-brained activities like imagination and intuition, but lack left-brained tools such as mathematics and linear thinking. As data management and online analytics play a bigger role in marketing and advertising, CMOs who don’t get out of their comfort zone could paya heavy price.
INFOGRAPHIC: THE FUTURE OF AGENCIES ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.__Log in __Search
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