ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

FIND YOUR "WHY" TO ACHIEVE YOUR GOALS 3. Prioritize the motivations from most to least important. Now, put your list in an easily accessible place so that you can review it weekly. That’s it. It’s pretty simple. There is much at stake if you don’t plan your steps and set your goals. You will not take those steps without being motivated to do so. HOW TO MAKE A FIELD EASEL QUICKLY AND CHEAPLY Remember to dampen the wood and the magnets with water before applying the glue. Avoid getting the glue onto your skin. 5] Screw the tripod mounting plate to the back of the board that has the magnets. I positioned center on the long side, but closer to COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks. 6 APPS TO HELP IMPROVE YOUR COLOR VISION Adobe Color CC is a handy palette-capturing app that syncs with Adobe Creative Cloud. Point your camera at a scene and the app scans and selects colors, creates palettes and stores them in Creative Cloud for later use. Cost: Free. 8 TIPS FOR IMPROVING YOUR DRAWING SKILLS 8. Be intentional. This is the hardest thing, because if you want to improve at anything, you must decide to do it. You need to make a commitment and even schedule regular time in your week or your day to pursue drawing. In order to become better at it you need to make a

habit of it.

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

FIND YOUR "WHY" TO ACHIEVE YOUR GOALS 3. Prioritize the motivations from most to least important. Now, put your list in an easily accessible place so that you can review it weekly. That’s it. It’s pretty simple. There is much at stake if you don’t plan your steps and set your goals. You will not take those steps without being motivated to do so. HOW TO MAKE A FIELD EASEL QUICKLY AND CHEAPLY Remember to dampen the wood and the magnets with water before applying the glue. Avoid getting the glue onto your skin. 5] Screw the tripod mounting plate to the back of the board that has the magnets. I positioned center on the long side, but closer to COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks. 6 APPS TO HELP IMPROVE YOUR COLOR VISION Adobe Color CC is a handy palette-capturing app that syncs with Adobe Creative Cloud. Point your camera at a scene and the app scans and selects colors, creates palettes and stores them in Creative Cloud for later use. Cost: Free. 8 TIPS FOR IMPROVING YOUR DRAWING SKILLS 8. Be intentional. This is the hardest thing, because if you want to improve at anything, you must decide to do it. You need to make a commitment and even schedule regular time in your week or your day to pursue drawing. In order to become better at it you need to make a

habit of it.

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

OPTICAL COLOR MIXING Optical mixing, also known as partitive color, is the perception of color resulting from the combination of adjacent colors. In other words, when color is mixed optically, the blending occurs perceptually, and takes place between our eyes and our brain. The perceived blending of color increases with distance. FROM THE CLIENT'S POINT OF VIEW From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has WHAT IS DESIGN THEORY? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how we see and perceive visual information, and separates ideas of style, taste and trend from the universal principles of aesthetics that are common to every person. It is foundational to the pursuit of design 10 GOOD REASONS TO STUDY DESIGN HISTORY To build a visual vocabulary and recognize how design elements are used and organized. To learn to see rather than simply look. To acquire good taste. To strengthen one’s communication skills. To become a better designer. To appreciate the past, be inspired in the present and anticipate the future. Because other designers know design

history

GESTURE AND CONTOUR IN DRAWING In drawing, there are essentially 2 ways we use line: as gesture, and as contour. Gesture line is drawn quickly and is used to lay in the structure of a form. It describes movement and direction. To create gesture with confidence, you need to develop an understanding of how the mechanics of a form— how the parts of a form work together for HOW TO USE GRAPHITE PAPER TO TRANSFER DRAWINGS Graphite transfer is a simple, traditional method used by illustrators, designers and artists to transfer same-sized drawings from a preliminary surface to a final working surface. This tutorial presents two methods for transferring images using the same materials: graphite and tracing paper. 5 WAYS TO CREATE A FOCAL POINT Flip through a magazine or catalog or your email inbox, or take pictures of products, signs and billboards. Collect 5-7 examples of focal points. Pay attention to how focal point is achieved in each image. If you keep a design journal, swipe file, or common book, add

the

12 QUESTIONS YOU NEED TO ASK EVERY CLIENT BEFORE YOU By asking these 12 questions before your client signs your contract! When you do a little homework and investigation up front, you can reduce the risk of taking on a client who turns sour on you once the project has begun. When you can make an assessment in advance of signing the contract, you have the information you need and freedom

(and

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to THE BASICS OF VISUAL BALANCE If you’re a designer or artist trying to wrap your head around what balance is all about, you’re not alone. Balance is sometime obvious, sometimes not, but always necessary for a design to work well. I got a question from a reader about this topic and so wanted to give you the

basics of visual

HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

8 TIPS FOR IMPROVING YOUR DRAWING SKILLS Alvalyn Lundgren is the founder and design director at Alvalyn Creative, an independent practice near Thousand Oaks, California. She creates visual branding, publications and books for business, entrepreneurs and authors. USING VISUAL PLANES IN DESIGN AND ART INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow 10 GOOD REASONS TO STUDY DESIGN HISTORY The top 10 reasons to study design history. Blog comments are moderated and won’t appear immediately. I make every effort to respond to comments. I reserve the right to edit approved comments by removing outbound links that are included in the reader comment. DRAWING THE LINE BETWEEN IMITATION AND CREATION I’m a professional artist I have been for 38 years I went to the Cadda me a fine art and I can tell you right now if somebody ripped off my work derivative work we be in litigation right now and it has happened where my stuff was knocked off a real large should be able to take their own photographs to pay from should be able to design their own things without stealing someone else’s work

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks.

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to THE BASICS OF VISUAL BALANCE If you’re a designer or artist trying to wrap your head around what balance is all about, you’re not alone. Balance is sometime obvious, sometimes not, but always necessary for a design to work well. I got a question from a reader about this topic and so wanted to give you the

basics of visual

HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

8 TIPS FOR IMPROVING YOUR DRAWING SKILLS Alvalyn Lundgren is the founder and design director at Alvalyn Creative, an independent practice near Thousand Oaks, California. She creates visual branding, publications and books for business, entrepreneurs and authors. USING VISUAL PLANES IN DESIGN AND ART INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow 10 GOOD REASONS TO STUDY DESIGN HISTORY The top 10 reasons to study design history. Blog comments are moderated and won’t appear immediately. I make every effort to respond to comments. I reserve the right to edit approved comments by removing outbound links that are included in the reader comment. DRAWING THE LINE BETWEEN IMITATION AND CREATION I’m a professional artist I have been for 38 years I went to the Cadda me a fine art and I can tell you right now if somebody ripped off my work derivative work we be in litigation right now and it has happened where my stuff was knocked off a real large should be able to take their own photographs to pay from should be able to design their own things without stealing someone else’s work

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks. OPTICAL COLOR MIXING There are two ways color is mixed to make new colors. One is commonly known as admixing. The other is optical mixing, also known as optical fusion or perceptual mixing. DRAWING BASICS: HOW TO FIND ANGLES AND PROPORTIONS IN This article is Part Two in a series of tutorial articles explaining linear perspective from a visual, non-technical approach. By visual, I mean drawing from direct observation and the imagination rather than from a measured approach. My goal with this series is to help beginners and more experienced artists, illustrators and designers improve their drawing WHAT IS DESIGN THEORY? Alvalyn Lundgren is the founder and design director at Alvalyn Creative, an independent practice near Thousand Oaks, California. She creates visual branding, publications and books for business, entrepreneurs and authors. HOW TO DRAW THE BASIC FORMS Basic forms are the building blocks of any realistic drawing or painting. Whether you work from life or photo reference, use the basic forms to set up the entire drawing. Then work your way to the details. HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS Shading is the process of adding tonal areas to your drawings and paintings to make them look more life-like. How to shade a drawing is one of the most-asked questions people have when first learning to

draw.

10 GOOD REASONS TO STUDY DESIGN HISTORY The top 10 reasons to study design history. Blog comments are moderated and won’t appear immediately. I make every effort to respond to comments. I reserve the right to edit approved comments by removing outbound links that are included in the reader comment. HOW TO MAKE A FIELD EASEL QUICKLY AND CHEAPLY I searched around for pochade boxes and French easels, but couldn’t find exactly what I wanted — easy to set up, lightweight, and low-cost — that I could see myself using well. So I did some research and hacked one for very little money. 5 WAYS TO CREATE A FOCAL POINT The focal point of a design or image is the main thing that you want the viewer to see or understand. Everything else becomes a supporting

character.

HOW TO USE GRAPHITE PAPER TO TRANSFER DRAWINGS Graphite transfer is a simple, traditional method used by illustrators, designers and artists to transfer same-sized drawings from a preliminary surface to a final working surface. This tutorial presents two methods for transferring images using the same materials: graphite and tracing paper. 12 QUESTIONS YOU NEED TO ASK EVERY CLIENT BEFORE YOU By asking these 12 questions before your client signs your contract, you set the stage for serving high-quality clients and encourage repeat business and referrals. In

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. 8 TIPS FOR IMPROVING YOUR DRAWING SKILLS 8. Be intentional. This is the hardest thing, because if you want to improve at anything, you must decide to do it. You need to make a commitment and even schedule regular time in your week or your day to pursue drawing. In order to become better at it you need to make a

habit of it.

WHAT IS DESIGN THEORY? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how we see and perceive visual information, and separates ideas of style, taste and trend from the universal principles of aesthetics that are common to every person. It is foundational to the pursuit of design USING VISUAL PLANES IN DESIGN AND ART COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS 1] We don’t see without light, and where there’s light, there’s also shadow. So light and shadow combine to “reveal” form. The stronger the light, the stronger the shadows. On a cloudy day, shadows are less defined and forms are less distinct because the light is diffused. 2] Light and shadow reveal form.

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks.

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. 8 TIPS FOR IMPROVING YOUR DRAWING SKILLS 8. Be intentional. This is the hardest thing, because if you want to improve at anything, you must decide to do it. You need to make a commitment and even schedule regular time in your week or your day to pursue drawing. In order to become better at it you need to make a

habit of it.

WHAT IS DESIGN THEORY? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how we see and perceive visual information, and separates ideas of style, taste and trend from the universal principles of aesthetics that are common to every person. It is foundational to the pursuit of design USING VISUAL PLANES IN DESIGN AND ART COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS 1] We don’t see without light, and where there’s light, there’s also shadow. So light and shadow combine to “reveal” form. The stronger the light, the stronger the shadows. On a cloudy day, shadows are less defined and forms are less distinct because the light is diffused. 2] Light and shadow reveal form.

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks. WHAT IS DESIGN THEORY? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how we see and perceive visual information, and separates ideas of style, taste and trend from the universal principles of aesthetics that are common to every person. It is foundational to the pursuit of design OPTICAL COLOR MIXING Optical mixing, also known as partitive color, is the perception of color resulting from the combination of adjacent colors. In other words, when color is mixed optically, the blending occurs perceptually, and takes place between our eyes and our brain. The perceived blending of color increases with distance. HOW TO DRAW THE BASIC FORMS Form From Shape. Painting and drawing are each two-dimensional. When we intend to create a sense of realism or representational, objective images, we need to create the illusion of volume. Therefore, we begin with two-dimensional shape and “carve” it into three-dimensional form visually. From the 3 basic shapes: circle, triangle and DRAWING BASICS: HOW TO FIND ANGLES AND PROPORTIONS IN This article is Part Two in a series of tutorial articles explaining linear perspective from a visual, non-technical approach. By visual, I mean drawing from direct observation and the imagination rather than from a measured approach. My goal with this series is to help beginners and more experienced artists, illustrators and designers improve their drawing FROM THE CLIENT'S POINT OF VIEW From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has DRAWING THE LINE BETWEEN ART AND DESIGN The dividing line between art and design is drawn by the purpose of each: Art allows for self-expression. The artist decides what he or she wants to evoke and works toward that end. It is self-satisfying. Design is communication and function in visual form, created for the general population or a segment of it. 10 GOOD REASONS TO STUDY DESIGN HISTORY To build a visual vocabulary and recognize how design elements are used and organized. To learn to see rather than simply look. To acquire good taste. To strengthen one’s communication skills. To become a better designer. To appreciate the past, be inspired in the present and anticipate the future. Because other designers know design

history

HOW TO MAKE A FIELD EASEL QUICKLY AND CHEAPLY Remember to dampen the wood and the magnets with water before applying the glue. Avoid getting the glue onto your skin. 5] Screw the tripod mounting plate to the back of the board that has the magnets. I positioned center on the long side, but closer to HOW TO DRAW THREE-POINT PERSPECTIVE This diagram illustrates the construction of a cube in three-point perspective. It assumes that the closest object point (OP) is the top, forward corner, and that the cube is rotated so that its angle measurements are equal on either side of its center axis. This drawing uses triangularity to 5 WAYS TO CREATE A FOCAL POINT Flip through a magazine or catalog or your email inbox, or take pictures of products, signs and billboards. Collect 5-7 examples of focal points. Pay attention to how focal point is achieved in each image. If you keep a design journal, swipe file, or common book, add

the

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. 8 TIPS FOR IMPROVING YOUR DRAWING SKILLS 8. Be intentional. This is the hardest thing, because if you want to improve at anything, you must decide to do it. You need to make a commitment and even schedule regular time in your week or your day to pursue drawing. In order to become better at it you need to make a

habit of it.

WHAT IS DESIGN THEORY? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how we see and perceive visual information, and separates ideas of style, taste and trend from the universal principles of aesthetics that are common to every person. It is foundational to the pursuit of design USING VISUAL PLANES IN DESIGN AND ART COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS 1] We don’t see without light, and where there’s light, there’s also shadow. So light and shadow combine to “reveal” form. The stronger the light, the stronger the shadows. On a cloudy day, shadows are less defined and forms are less distinct because the light is diffused. 2] Light and shadow reveal form.

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks.

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. 8 TIPS FOR IMPROVING YOUR DRAWING SKILLS 8. Be intentional. This is the hardest thing, because if you want to improve at anything, you must decide to do it. You need to make a commitment and even schedule regular time in your week or your day to pursue drawing. In order to become better at it you need to make a

habit of it.

WHAT IS DESIGN THEORY? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how we see and perceive visual information, and separates ideas of style, taste and trend from the universal principles of aesthetics that are common to every person. It is foundational to the pursuit of design USING VISUAL PLANES IN DESIGN AND ART COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS 1] We don’t see without light, and where there’s light, there’s also shadow. So light and shadow combine to “reveal” form. The stronger the light, the stronger the shadows. On a cloudy day, shadows are less defined and forms are less distinct because the light is diffused. 2] Light and shadow reveal form.

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks. WHAT IS DESIGN THEORY? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how we see and perceive visual information, and separates ideas of style, taste and trend from the universal principles of aesthetics that are common to every person. It is foundational to the pursuit of design OPTICAL COLOR MIXING Optical mixing, also known as partitive color, is the perception of color resulting from the combination of adjacent colors. In other words, when color is mixed optically, the blending occurs perceptually, and takes place between our eyes and our brain. The perceived blending of color increases with distance. HOW TO DRAW THE BASIC FORMS Form From Shape. Painting and drawing are each two-dimensional. When we intend to create a sense of realism or representational, objective images, we need to create the illusion of volume. Therefore, we begin with two-dimensional shape and “carve” it into three-dimensional form visually. From the 3 basic shapes: circle, triangle and DRAWING BASICS: HOW TO FIND ANGLES AND PROPORTIONS IN This article is Part Two in a series of tutorial articles explaining linear perspective from a visual, non-technical approach. By visual, I mean drawing from direct observation and the imagination rather than from a measured approach. My goal with this series is to help beginners and more experienced artists, illustrators and designers improve their drawing FROM THE CLIENT'S POINT OF VIEW From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has DRAWING THE LINE BETWEEN ART AND DESIGN The dividing line between art and design is drawn by the purpose of each: Art allows for self-expression. The artist decides what he or she wants to evoke and works toward that end. It is self-satisfying. Design is communication and function in visual form, created for the general population or a segment of it. 10 GOOD REASONS TO STUDY DESIGN HISTORY To build a visual vocabulary and recognize how design elements are used and organized. To learn to see rather than simply look. To acquire good taste. To strengthen one’s communication skills. To become a better designer. To appreciate the past, be inspired in the present and anticipate the future. Because other designers know design

history

HOW TO MAKE A FIELD EASEL QUICKLY AND CHEAPLY Remember to dampen the wood and the magnets with water before applying the glue. Avoid getting the glue onto your skin. 5] Screw the tripod mounting plate to the back of the board that has the magnets. I positioned center on the long side, but closer to HOW TO DRAW THREE-POINT PERSPECTIVE This diagram illustrates the construction of a cube in three-point perspective. It assumes that the closest object point (OP) is the top, forward corner, and that the cube is rotated so that its angle measurements are equal on either side of its center axis. This drawing uses triangularity to 5 WAYS TO CREATE A FOCAL POINT Flip through a magazine or catalog or your email inbox, or take pictures of products, signs and billboards. Collect 5-7 examples of focal points. Pay attention to how focal point is achieved in each image. If you keep a design journal, swipe file, or common book, add

the

THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS 1] We don’t see without light, and where there’s light, there’s also shadow. So light and shadow combine to “reveal” form. The stronger the light, the stronger the shadows. On a cloudy day, shadows are less defined and forms are less distinct because the light is diffused. 2] Light and shadow reveal form. COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow 7 TIPS FOR QUALIFYING A PRINTER 3. FSC Certification. Whether or not a print job is run on recycled paper, FSC certification should be a qualifying criteria for choosing a printer. This means that the printer is using sustainable methods and materials such as soy inks, house stock containing post-consumer content, recycling and

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks. HOW TO BUDGET FOR A DESIGN PROJECT Six items that need to be considered when developing a project budget are: Creative fees. This involves the designer’s time and effort – from initial consultation through delivery of the completed work. Designers may charge by the hour (hourly rates vary depending upon experience, expertise and demand), by the project (based on the actual HOW TO USE GRAPHITE PAPER TO TRANSFER DRAWINGS Graphite transfer is a simple, traditional method used by illustrators, designers and artists to transfer same-sized drawings from a preliminary surface to a final working surface. This tutorial presents two methods for transferring images using the same materials: graphite and tracing paper. 3 TYPES OF FREELANCE CONTRACTS AND WHICH ONES TO AVOID In other cases, you should write the contract because it needs to be based on your business practices. There are three basic types of freelance contracts that you can consider: the buyout, work for hire and rights managed. When you’re creating intellectual property, copyright is involved. THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS 1] We don’t see without light, and where there’s light, there’s also shadow. So light and shadow combine to “reveal” form. The stronger the light, the stronger the shadows. On a cloudy day, shadows are less defined and forms are less distinct because the light is diffused. 2] Light and shadow reveal form. COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow 7 TIPS FOR QUALIFYING A PRINTER 3. FSC Certification. Whether or not a print job is run on recycled paper, FSC certification should be a qualifying criteria for choosing a printer. This means that the printer is using sustainable methods and materials such as soy inks, house stock containing post-consumer content, recycling and

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks. HOW TO BUDGET FOR A DESIGN PROJECT Six items that need to be considered when developing a project budget are: Creative fees. This involves the designer’s time and effort – from initial consultation through delivery of the completed work. Designers may charge by the hour (hourly rates vary depending upon experience, expertise and demand), by the project (based on the actual HOW TO USE GRAPHITE PAPER TO TRANSFER DRAWINGS Graphite transfer is a simple, traditional method used by illustrators, designers and artists to transfer same-sized drawings from a preliminary surface to a final working surface. This tutorial presents two methods for transferring images using the same materials: graphite and tracing paper. 3 TYPES OF FREELANCE CONTRACTS AND WHICH ONES TO AVOID In other cases, you should write the contract because it needs to be based on your business practices. There are three basic types of freelance contracts that you can consider: the buyout, work for hire and rights managed. When you’re creating intellectual property, copyright is involved.

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS 1] We don’t see without light, and where there’s light, there’s also shadow. So light and shadow combine to “reveal” form. The stronger the light, the stronger the shadows. On a cloudy day, shadows are less defined and forms are less distinct because the light is diffused. 2] Light and shadow reveal form. FROM THE CLIENT'S POINT OF VIEW From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s needed? 2. Is the creative capable of delivering? Understanding What’s Needed Defining the problem accurately is necessary to solving it. If a designer can do that, he in essence has 7 TIPS FOR QUALIFYING A PRINTER 3. FSC Certification. Whether or not a print job is run on recycled paper, FSC certification should be a qualifying criteria for choosing a printer. This means that the printer is using sustainable methods and materials such as soy inks, house stock containing post-consumer content, recycling and HOW TO BUDGET FOR A DESIGN PROJECT Six items that need to be considered when developing a project budget are: Creative fees. This involves the designer’s time and effort – from initial consultation through delivery of the completed work. Designers may charge by the hour (hourly rates vary depending upon experience, expertise and demand), by the project (based on the actual LIGHT AND SHADOW IN SKIN TONES Light and Shadow in Skin Tones. In this tutorial I begin with some color theory about skin tones and how we perceive light and shadow. Then I move into how to mix flesh tones using the 3 subtractive primaries, and why you are better off not using black to create shadow areas. Use complements instead. ADD ENERGY TO YOUR DRAWINGS WITH STRUCTURAL SYNTAX Gesture describes movement and direction. Without structure and gesture, our drawings have no energy. Structure is the combination of forms on which we “flesh out” the form. It’s what we hang the details on. In gesture, you’re forced to look at the entire figure

at once. You

3 TYPES OF FREELANCE CONTRACTS AND WHICH ONES TO AVOID In other cases, you should write the contract because it needs to be based on your business practices. There are three basic types of freelance contracts that you can consider: the buyout, work for hire and rights managed. When you’re creating intellectual property, copyright is involved. 12 QUESTIONS YOU NEED TO ASK EVERY CLIENT BEFORE YOU By asking these 12 questions before your client signs your contract! When you do a little homework and investigation up front, you can reduce the risk of taking on a client who turns sour on you once the project has begun. When you can make an assessment in advance of signing the contract, you have the information you need and freedom

(and

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. FIND YOUR "WHY" TO ACHIEVE YOUR GOALS 3. Prioritize the motivations from most to least important. Now, put your list in an easily accessible place so that you can review it weekly. That’s it. It’s pretty simple. There is much at stake if you don’t plan your steps and set your goals. You will not take those steps without being motivated to do so. HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS 1] We don’t see without light, and where there’s light, there’s also shadow. So light and shadow combine to “reveal” form. The stronger the light, the stronger the shadows. On a cloudy day, shadows are less defined and forms are less distinct because the light is diffused. 2] Light and shadow reveal form.

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks. 7 TIPS FOR QUALIFYING A PRINTER 3. FSC Certification. Whether or not a print job is run on recycled paper, FSC certification should be a qualifying criteria for choosing a printer. This means that the printer is using sustainable methods and materials such as soy inks, house stock containing post-consumer content, recycling and 6 APPS TO HELP IMPROVE YOUR COLOR VISION Adobe Color CC is a handy palette-capturing app that syncs with Adobe Creative Cloud. Point your camera at a scene and the app scans and selects colors, creates palettes and stores them in Creative Cloud for later use. Cost: Free. HOW TO USE GRAPHITE PAPER TO TRANSFER DRAWINGS Graphite transfer is a simple, traditional method used by illustrators, designers and artists to transfer same-sized drawings from a preliminary surface to a final working surface. This tutorial presents two methods for transferring images using the same materials: graphite and tracing paper.

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to THE BASICS OF VISUAL BALANCE In visual design— whether it’s illustration, graphic design, photography — balance is one way forms and space relate to each other. It deals with the positioning and proportion of elements in a design as they relate to each other and also to the entire design space. Balance is an innate, fundamental human expectation. We need

balance.

HOW TO BUILD YOUR PROSPECTING PIPELINE As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of prospective clients. Prospecting is an ongoing marketing activity. Prospects are simply those people who might be your clients but aren’t yet. The goal is to turn prospects into

clients. A

INTRODUCTION TO GRAPHIC DESIGN SUPPLY LIST Introduction to Graphic Design Course Supply List. For your convenience, use these links to source and purchase software, gear, and supplies online. You are not required or obligated to obtain your gear through these links. Disclosure: The Amazon links and Blick links are affiliate links. FIND YOUR "WHY" TO ACHIEVE YOUR GOALS 3. Prioritize the motivations from most to least important. Now, put your list in an easily accessible place so that you can review it weekly. That’s it. It’s pretty simple. There is much at stake if you don’t plan your steps and set your goals. You will not take those steps without being motivated to do so. HOW TO SHADE A DRAWING: 3 FUNDAMENTALS FOR BEGINNERS 1] We don’t see without light, and where there’s light, there’s also shadow. So light and shadow combine to “reveal” form. The stronger the light, the stronger the shadows. On a cloudy day, shadows are less defined and forms are less distinct because the light is diffused. 2] Light and shadow reveal form.

LEADS AND REFERRALS

Leads and referrals aren't the same. A referral has a greater potential for becoming a working relationship than a cold lead, and you don't need to work as hard for it. Here are some tactics for getting leads, referrals and recommendations through your networks. 7 TIPS FOR QUALIFYING A PRINTER 3. FSC Certification. Whether or not a print job is run on recycled paper, FSC certification should be a qualifying criteria for choosing a printer. This means that the printer is using sustainable methods and materials such as soy inks, house stock containing post-consumer content, recycling and 6 APPS TO HELP IMPROVE YOUR COLOR VISION Adobe Color CC is a handy palette-capturing app that syncs with Adobe Creative Cloud. Point your camera at a scene and the app scans and selects colors, creates palettes and stores them in Creative Cloud for later use. Cost: Free. HOW TO USE GRAPHITE PAPER TO TRANSFER DRAWINGS Graphite transfer is a simple, traditional method used by illustrators, designers and artists to transfer same-sized drawings from a preliminary surface to a final working surface. This tutorial presents two methods for transferring images using the same materials: graphite and tracing paper.

ALVALYN CREATIVE

Alvalyn Creative LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to WHY THE DESIGN PROCESS IS IMPORTANT Why the Design Process Is Important. The strength of a design lies as much in the steps taken to create it as in the final result. The process — the totality of time, effort and attempt at solving the given design problem — demonstrates the care a designer is willing to take and the depth to which he is willing to go on behalf of the

client.

WHAT IS DESIGN THEORY? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It deals with how we see and perceive visual information, and separates ideas of style, taste and trend from the universal principles of aesthetics that are common to every person. It is foundational to the pursuit of design COLOR MIXING FOR SKIN TONES Three Principles for Mixing Skin Tones. THE FIRST PRINCIPLE to know is: No matter what the ethnicity, all skin tones are chromatic neutrals created by mixing the three subtractive primaries — red, yellow and blue — in various proportions and densities. For example, Caucasian or light flesh colors can be mixed from two primaries: alizarin crimson (a red) and naples yellow (from the yellow HOW TO BUDGET FOR A DESIGN PROJECT Six items that need to be considered when developing a project budget are: Creative fees. This involves the designer’s time and effort – from initial consultation through delivery of the completed work. Designers may charge by the hour (hourly rates vary depending upon experience, expertise and demand), by the project (based on the actual 8 QUALITIES OF SUCCESSFUL FREELANCERS Freelancing is on the rise. According to the U.S. Bureau of Labor Statistics, the freelance (contract, temp worker and freelancer — in all industries) economy has a healthy population of 15.5 million and is growing. Creatives are seeking and establishing alternatives to traditional career paths. Freelancing – self-employment – beckons with the sense of freedom, no boundaries, no time clocks. DRAWING TIP: THE EARS ARE PIVOTAL These 2 drawing tips from my sketchbook are all about ear position and human head proportions. First, let’s look at the head in profile (side view): The Position of the Ears in Profile (Side) View As you can see, the ear is the pivot point and anchors the head to the neck column. Whether the head 5 WAYS TO CREATE A FOCAL POINT Flip through a magazine or catalog or your email inbox, or take pictures of products, signs and billboards. Collect 5-7 examples of focal points. Pay attention to how focal point is achieved in each image. If you keep a design journal, swipe file, or common book, add

the

8 TIPS FOR IMPROVING YOUR DRAWING SKILLS 8. Be intentional. This is the hardest thing, because if you want to improve at anything, you must decide to do it. You need to make a commitment and even schedule regular time in your week or your day to pursue drawing. In order to become better at it you need to make a

habit of it.

TAXING TOPICS: A 9-POINT Q&A FOR YOUR SCHEDULE C These are some common questions about taxes for freelancers received from students and coaching clients. I provide short, concise answers with this disclaimer: I am not an attorney or accountant. I am not offering legal or financial advice. Talk with your accountant, tax preparer or tax attorney to confirm what deductions are available to

you.

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ON THE EYE LEVEL BLOG PRIMARY FORMS: PRISMS AND CYLINDERS WHAT TO LOOK FOR IN A MENTOR OR COACH HOW TO DRAW THE BASIC FORMS DON’T LET DRAWING MISTAKES HOLD YOU BACK HOW TO OVERCOME OVERWHELM THE 4 SEASONS OF CREATIVITY CAPTURE ATTENTION WITH VISUAL HIERARCHY DRAWING BASICS: TO DRAW ACCURATELY, DRAW FORMS, NOT EDGES IS THE RULE OF THIRDS AN IDEAL PROPORTION? DON’T RELY ON REFERRAL BUSINESS PORTRAIT DRAWING TUTORIAL: JT WITH HAT A 5-POINT TUNE UP FOR YOUR FREELANCE BUSINESS HOW TO FORM A DAILY DRAWING HABIT STAYING MOTIVATED WHEN YOU DON’T FREAKING FEEL LIKE IT HOW TO WORK WITH PURCHASE ORDERS ALVALYN LUNDGREN BEGAN HER CREATIVE CAREER IN 1981 WITH A FOCUS ON EDITORIAL AND ADVERTISING ILLUSTRATION. SHE HAS CREATED WORK FOR NUMEROUS PUBLICATIONS, COMPANIES, AND PORTRAIT COMMISSIONS. COPYRIGHT and PRIVACY

PAYING IT FORWARD

Alvalyn Creative supports organizations serving our military veterans, providing humanitarian aid and educational or technical scholarships. A portion of every dollar received from projects and products is donated to select organizations. Alvalyn is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

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