Are you over 18 and want to see adult content?
More Annotations
A complete backup of https://unipress.dk
Are you over 18 and want to see adult content?
A complete backup of https://hepatitiscentral.com
Are you over 18 and want to see adult content?
A complete backup of https://ipcop.org
Are you over 18 and want to see adult content?
A complete backup of https://forexspot.website
Are you over 18 and want to see adult content?
A complete backup of https://haleproducts.com
Are you over 18 and want to see adult content?
A complete backup of https://dwellinglive.com
Are you over 18 and want to see adult content?
A complete backup of https://academyofideas.org.uk
Are you over 18 and want to see adult content?
A complete backup of https://waughthistleton.com
Are you over 18 and want to see adult content?
A complete backup of https://absolutewrite.com
Are you over 18 and want to see adult content?
A complete backup of https://blackstarproject.org
Are you over 18 and want to see adult content?
Favourite Annotations
A complete backup of aaaplustrains4u.com
Are you over 18 and want to see adult content?
A complete backup of mobilebulgaria.com
Are you over 18 and want to see adult content?
A complete backup of brisbanepowerhouse.org
Are you over 18 and want to see adult content?
A complete backup of improntaunika.it
Are you over 18 and want to see adult content?
A complete backup of goldengoosesneakerstore.com
Are you over 18 and want to see adult content?
Text
across the nation.
RED LABEL'S 6-PACK BAND: THE FULL STORY Patil's team, no more than four people-strong, worked with Mindshare to put this transgender music band, called '6-Pack Band', together.The
MERCEDES-BENZ PROJECT X: IS THIS THE FACE OF THE NEW AGE A look at 'Mercedes-Benz Project X', an ad with no creative agency on its credits list. The campaign has been created by media agency MEC and online broadcast network Qyuki. The ad features A ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND On April 23, 1985, The Coca-Cola Company (USA) also made an attempt to change its formula, but was met with widespread indignation. It was dubbed as a ‘marketing blunder’ by many. KANSAI NEROLAC LAUNCHES INDIA’S FIRST ANTI-VIRAL PAINT Kansai Nerolac Paints (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and PHONEPE’S LATEST IPL ADS BID ADIEU TO DIALOGUES There is a famous saying: a picture is worth a thousand words. Leading Bengaluru-based digital payments and financial services company PhonePe’s new ads take this saying a step further. VASMOL ADVERTISES SHAMPOO THAT COLOURS HAIR… The Hygienic Research Institute-owned brand has been in the business of hair products – hair colour and hair oil, for over six decades now. Founded in 1950, the company’s portfolio includes HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. LIFEBUOY EFFECTIVE AGAINST COVID-19 CORONAVIRUS IN Lifebuoy is the first soap brand to confirm its liquid hand wash and alcohol- based hand sanitiser* are over 99.9% effective against COVID-19 Coronavirus. NIELSEN’S FINDINGS ON COVID-19'S IMPACT ON INDIAN CONSUMER Nielsen has released its findings on consumer behaviour patterns in light of the recent Coronavirus pandemic that is rapidly spreadingacross the nation.
RED LABEL'S 6-PACK BAND: THE FULL STORY Patil's team, no more than four people-strong, worked with Mindshare to put this transgender music band, called '6-Pack Band', together.The
MERCEDES-BENZ PROJECT X: IS THIS THE FACE OF THE NEW AGE A look at 'Mercedes-Benz Project X', an ad with no creative agency on its credits list. The campaign has been created by media agency MEC and online broadcast network Qyuki. The ad features A CAN CREATIVITY BE MEASURED? 1 day ago · The connect test is a litmus test and separates the good from the great, because the beauty is in the creative magnifier being deeply rooted in the brand and category truth. DABUR LAUNCHES ANU TAILAM, AYURVEDIC NASAL DROP India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic Nasal Drop. ARE YOU SHOPPING AT THE GREAT INDIAN ONLINE CHEMIST? 1 day ago · A look at the fledgling e-pharmacy category in India, the challenges it faces, and how its ongoing consolidation phase will shape its future. Innovation in the simplest sense is letting you BARBIE GOES GREEN: MATTEL ANNOUNCES DOLL LINE MADE OF 1 day ago · 'The future of pink is green' — reads the tagline of Mattel's new range of eco-friendly dolls. Mattel has announced that it will be introducing 'Barbie Loves the Ocean' — a fashion doll line NAVIGATING THE CHALLENGES OF CREATING BRAND INFLUENCE The session’s moderator Ershad Kaleebullah, editor-in-chief, MySmartPrice.com, began with a statistic. Nearly 68 per cent of buyers research the product before buying it, and 40 per cent take AS DETTOL WINS HEARTS WITH 'WARRIOR PACKS', A LOOK AT 1 day ago · Brands like Maggi, Amazon, Coca-Cola, Ghadi and Lay’s have also eased up on brand guidelines, extending campaigns to assets like product packaging, logos PUNITH IYER APPOINTED COO OF CANDERE BY KALYAN JEWELLERS 22 hours ago · In accepting the position, Punith Iyer said, "Candere is committed to providing uncompromising quality and craftsmanship to the masses. The company has been a path-breaker in creating an onlineDIGIES - AFAQS
Read stories listed under on DIGIES. A total of 95 metals were awarded across 34 categories. Of the total wins, there were 39 gold, 28 silver and 28 bronze metals. OKCUPID BECOMES THE FIRST DATING APP IN INDIA TO LAUNCH AN 15 hours ago · As the second wave of Covid-19 ebbs and life for people in India unlocks, bringing forth the changing realities of a new normal, there is a marked increase in IN10 MEDIA’S JUGGERNAUT PRODUCTIONS PARTNERS WITH NUCLEUS 1 day ago · A strategic step towards international partnerships, IN10 Media Network’s production arm, Juggernaut Productions, has joined hands with Nucleus Media Rights, a fast-growing UK ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. WARNERMEDIA APPOINTS MELISSA LIM AS THE NEW HEAD OF 14 minutes ago · WarnerMedia has appointed Melissa Lim as the new head of content acquisitions and co-productions for its kids networks in Asia Pacific, whichDIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communicationALL WEEK @ AFAQS!
Announcing CMO Week - Innovation 2021: The sharpest tool in the marketer's kit At CMO Week - 3.0, our theme is product and marketing innovation. Through in-depth discussions with brand marketing BATCHMATES SETUP FUNDRAISER FOR THE LATE RAVI GANESH Ravi Ganesh passed away recently due to covid. A fundraiser has been set up for his family on Milaap. After the sad demise of Ravi Ganesh, founder of TMber Data Consulting, earlier this month, an FILMS RELEASING DIRECTLY ON OTT ARE NOT EATING AWAY In 2020, Coolie No. 1 was released on Amazon Prime Video. This direct to OTT releases cast a shadow of doubt on the 'World TelevisionPremieres' - the
SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors KANSAI NEROLAC LAUNCHES INDIA’S FIRST ANTI-VIRAL PAINT Kansai Nerolac Paints (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and “I DIDN’T WANT A MICHELIN STAR CHEF TO ENDORSE RASNA Traditionally consumed as a summer beverage, Rasna’s instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes. ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. WARNERMEDIA APPOINTS MELISSA LIM AS THE NEW HEAD OF 14 minutes ago · WarnerMedia has appointed Melissa Lim as the new head of content acquisitions and co-productions for its kids networks in Asia Pacific, whichDIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communicationALL WEEK @ AFAQS!
Announcing CMO Week - Innovation 2021: The sharpest tool in the marketer's kit At CMO Week - 3.0, our theme is product and marketing innovation. Through in-depth discussions with brand marketing BATCHMATES SETUP FUNDRAISER FOR THE LATE RAVI GANESH Ravi Ganesh passed away recently due to covid. A fundraiser has been set up for his family on Milaap. After the sad demise of Ravi Ganesh, founder of TMber Data Consulting, earlier this month, an FILMS RELEASING DIRECTLY ON OTT ARE NOT EATING AWAY In 2020, Coolie No. 1 was released on Amazon Prime Video. This direct to OTT releases cast a shadow of doubt on the 'World TelevisionPremieres' - the
SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors KANSAI NEROLAC LAUNCHES INDIA’S FIRST ANTI-VIRAL PAINT Kansai Nerolac Paints (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and “I DIDN’T WANT A MICHELIN STAR CHEF TO ENDORSE RASNA Traditionally consumed as a summer beverage, Rasna’s instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes.AFAQS! MARKETPLACE
afaqs! Marketplace has been created to connect these marketers with the vast array of comm partners – traditional ad agencies, pure digital agencies, production houses, design studios, content creators and activation agencies. Plus others. ADVERTISING IN TIMES OF CORONAVIRUS Advertising in times of Coronavirus. While happenings around us inspire advertising, a timely and promising opportunity might blur the line between the dos and don'ts of the job. As the INTERVIEW WITH CMOS OF DABUR, EMAMI, L’ORÉAL AND GODREJ 1 day ago · The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs. At CMO Week, we sat down with executives from Dabur,Emami
WARNERMEDIA APPOINTS MELISSA LIM AS THE NEW HEAD OF 14 minutes ago · WarnerMedia has appointed Melissa Lim as the new head of content acquisitions and co-productions for its kids networks in Asia Pacific, which WHEN A LETTER FROM ZOMATO’S DISTRIBUTION TEAM LANDED UP IN 1 day ago · Framed like a long-form letter, it is written in simple language and is an example of a branded communication that puts the customers at the centre of it. AFTER CHAAYOS, TATA, AND DABUR, SOCIETY TEA INTRODUCES After Chaayos, Tata, and Dabur, Society Tea introduces Haldi Doodh mix. In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instantWORKEX - AFAQS.COM
Read stories listed under on Workex. As part of the mandate, Enormous will be handling integrated creative duties for Workex. NAVIGATING THE CHALLENGES OF CREATING BRAND INFLUENCE 13 hours ago · The session’s moderator Ershad Kaleebullah, editor-in-chief, MySmartPrice.com, began with a statistic. Nearly 68 per cent of buyers research the product before buying it, and 40 percent take
FILMS RELEASING DIRECTLY ON OTT ARE NOT EATING AWAY Digital will eat into TV in India is a popular belief that Ruchir Tiwari, cluster head- Hindi movie channels, ZEEL says the data contradicts. "World Television Premiere of Coolie No.1 on Zee RESULTS FOR 'NUCLEUS MEDIA' Read stories listed under on Nucleus Media. The production house will locally develop and produce international mini-series ‘Mark Twain inIndia’.
ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication AFTER CHAAYOS, TATA, AND DABUR, SOCIETY TEA INTRODUCES After Chaayos, Tata, and Dabur, Society Tea introduces Haldi Doodh mix. In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instant AMERICAN RAPPER SNOOP DOGG STARS IN CORONA ADS American rapper Snoop Dogg stars in Corona ads. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Snoop Dogg is one chill dude. He oozes cool and the high life PHONEPE’S LATEST IPL ADS BID ADIEU TO DIALOGUES There is a famous saying: a picture is worth a thousand words. Leading Bengaluru-based digital payments and financial services company PhonePe’s new ads take this saying a step further. WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. KANSAI NEROLAC LAUNCHES INDIA’S FIRST ANTI-VIRAL PAINT Kansai Nerolac Paints (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
VASMOL ADVERTISES SHAMPOO THAT COLOURS HAIR… The brand claims that the herbal hair colouring shampoo has the goodness of Ayurprash - a mixture of herbal extracts, including Amla,Hibiscus, Methi and
ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication AFTER CHAAYOS, TATA, AND DABUR, SOCIETY TEA INTRODUCES After Chaayos, Tata, and Dabur, Society Tea introduces Haldi Doodh mix. In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instant AMERICAN RAPPER SNOOP DOGG STARS IN CORONA ADS American rapper Snoop Dogg stars in Corona ads. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Snoop Dogg is one chill dude. He oozes cool and the high life PHONEPE’S LATEST IPL ADS BID ADIEU TO DIALOGUES There is a famous saying: a picture is worth a thousand words. Leading Bengaluru-based digital payments and financial services company PhonePe’s new ads take this saying a step further. WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. KANSAI NEROLAC LAUNCHES INDIA’S FIRST ANTI-VIRAL PAINT Kansai Nerolac Paints (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
VASMOL ADVERTISES SHAMPOO THAT COLOURS HAIR… The brand claims that the herbal hair colouring shampoo has the goodness of Ayurprash - a mixture of herbal extracts, including Amla,Hibiscus, Methi and
A CHAT WITH DABUR’S GAURAV PARASHAR ABOUT A SHAMPOO 1 day ago · The latest addition to Dabur’s Vatika line of shampoos ‘protects’ the hair from germs and Coronavirus. This is also probably the first time a shampoo brand has claimed to rid our hair ofgerms.
INTERVIEW WITH CMOS OF DABUR, EMAMI, L’ORÉAL AND GODREJ 1 day ago · The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs. At CMO Week, we sat down with executives from Dabur,Emami
GROUPM AND AMAZON ADVERTISING INDIA LAUNCH THEIR FIRST 13 hours ago · Insights foray into emerging types of products, the role of search in the purchase journey, and recommendations for building awareness and driving WHEN A LETTER FROM ZOMATO’S DISTRIBUTION TEAM LANDED UP IN 1 day ago · Framed like a long-form letter, it is written in simple language and is an example of a branded communication that puts the customers at the centre of it.AFAQS! MARKETPLACE
afaqs! Marketplace has been created to connect these marketers with the vast array of comm partners – traditional ad agencies, pure digital agencies, production houses, design studios, content creators and activation agencies. Plus others. CROMPTON APPOINTS PRAGYA BIJALWAN AS ITS NEW CHIEF 13 hours ago · Leading consumer electrical company, Crompton Greaves Consumer Electricals has announced the appointment of Pragya Bijalwan as its new chief marketing officer. TINDER GIVES MEMBERS MORE CONTROL WITH A NEW FEATURE 1 day ago · The new Block Contacts feature, which gives members more control over their experience, is launching just in time to help consumers navigate this year’s wave of springtime uncouplings. HINDUSTAN TIMES CODE-A-THON 19 hours ago · Hindustan Times Code-a-thon was an initiative imagined and executed end-to-end in the middle of the pandemic to build the next generation of coders, through a virtual platform. WHY DID A BISCUIT GIANT DECIDE TO EXTEND ITS EQUITY TO The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present. After spending yearsturning kids into
ZEE DIGITAL ANNOUNCES THE EDUFUTURE EXCELLENCE AWARDS 1 day ago · Commenting on the initiative, Rohit Chadda, CEO – Digital Publishing, ZEE Group says, “India is the youngest country in the world, the teachers and universities play a significant role in ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication ADVERTISING IN TIMES OF CORONAVIRUS Advertising in times of Coronavirus. While happenings around us inspire advertising, a timely and promising opportunity might blur the line between the dos and don'ts of the job. As the AMERICAN RAPPER SNOOP DOGG STARS IN CORONA ADS American rapper Snoop Dogg stars in Corona ads. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Snoop Dogg is one chill dude. He oozes cool and the high life HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
ABID HUSSAIN BARLASKAR Dabur combines Ayurveda with 'no burn' promise to take on Moov, Volini with pain relief spray Rheumatil. We spoke to Durga Prasad, marketing head - Ethicals, Dabur India, about the brand extension ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication ADVERTISING IN TIMES OF CORONAVIRUS Advertising in times of Coronavirus. While happenings around us inspire advertising, a timely and promising opportunity might blur the line between the dos and don'ts of the job. As the AMERICAN RAPPER SNOOP DOGG STARS IN CORONA ADS American rapper Snoop Dogg stars in Corona ads. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Snoop Dogg is one chill dude. He oozes cool and the high life HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
ABID HUSSAIN BARLASKAR Dabur combines Ayurveda with 'no burn' promise to take on Moov, Volini with pain relief spray Rheumatil. We spoke to Durga Prasad, marketing head - Ethicals, Dabur India, about the brand extensionAFAQS! MARKETPLACE
afaqs! Marketplace has been created to connect these marketers with the vast array of comm partners – traditional ad agencies, pure digital agencies, production houses, design studios, content creators and activation agencies. Plus others. ITC SAVLON INTRODUCES A SUSTAINABLE “SQUEEZABLE” HANDWASH 4 hours ago · Called Pichkiao, it’s reusable, refillable and easy to use and carry. ITC Savlon has been at the forefront of disruptive thinking and design re-engineering to enable innovation and efficiencyin
TINDER GIVES MEMBERS MORE CONTROL WITH A NEW FEATURE The new Block Contacts feature, which gives members more control over their experience, is launching just in time to help consumers navigate this year’s wave of springtime uncouplings. DETTOL REPLACES ITS ICONIC LOGO WITH THE PICTURES OF COVID 1 day ago · The 4 million #DettolSalute packs will be available on e-commerce channels and across 500,000 stores in India from the 3rd week of June Dettol, India’s most trusted germ protection brand DABUR LAUNCHES VATIKA PROTECT ‘GERM PROTECTION SHAMPOO’ 1 day ago · Announcing the launch, Gaurav Parashar, marketing head- Hair Care, Dabur India said, “We are happy to add a new member to the Vatika Brand. The new ‘Vatika Germ Protection shampoo’is afirst
PARLE PRODUCTS ENTERS BRANDED ATTA PORTFOLIO WITH PARLE G 1 day ago · Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg, 5kg and 10kg with competitive pricing. Parle Products, India’s leading biscuits SPOTIFY LAUNCHES PERSONALISED ‘ONLY YOU’ IN-APP EXPERIENCE 1 day ago · The personalised feature gives the listeners unique insights about their musical habits in a shareable ‘Story’ format. There are more than 356 million Spotify users globally, who streammusic
ARTI SINGH JOINS DENTSU INDIA TO HEAD HYPERSPACE, NATIONALLY 6 hours ago · This is Arti's second innings with dentsu India. Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit, WHY DID A BISCUIT GIANT DECIDE TO EXTEND ITS EQUITY TO 12 hours ago · The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present. After spending years turning kids into SUNDER VENKETRAMAN JOINS JOSH AS HEAD 1 day ago · Sunder Venketraman in his new role as Head - Creator and Content Ecosystem at Josh, added “I am excited to be a part of Josh which I believe is a perfect blend of international structuring and ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication ADVERTISING IN TIMES OF CORONAVIRUS Advertising in times of Coronavirus. While happenings around us inspire advertising, a timely and promising opportunity might blur the line between the dos and don'ts of the job. As the AMERICAN RAPPER SNOOP DOGG STARS IN CORONA ADS American rapper Snoop Dogg stars in Corona ads. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Snoop Dogg is one chill dude. He oozes cool and the high life HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
ABID HUSSAIN BARLASKAR Dabur combines Ayurveda with 'no burn' promise to take on Moov, Volini with pain relief spray Rheumatil. We spoke to Durga Prasad, marketing head - Ethicals, Dabur India, about the brand extension ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication ADVERTISING IN TIMES OF CORONAVIRUS Advertising in times of Coronavirus. While happenings around us inspire advertising, a timely and promising opportunity might blur the line between the dos and don'ts of the job. As the AMERICAN RAPPER SNOOP DOGG STARS IN CORONA ADS American rapper Snoop Dogg stars in Corona ads. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Snoop Dogg is one chill dude. He oozes cool and the high life HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
ABID HUSSAIN BARLASKAR Dabur combines Ayurveda with 'no burn' promise to take on Moov, Volini with pain relief spray Rheumatil. We spoke to Durga Prasad, marketing head - Ethicals, Dabur India, about the brand extensionAFAQS! MARKETPLACE
afaqs! Marketplace has been created to connect these marketers with the vast array of comm partners – traditional ad agencies, pure digital agencies, production houses, design studios, content creators and activation agencies. Plus others. ITC SAVLON INTRODUCES A SUSTAINABLE “SQUEEZABLE” HANDWASH 3 hours ago · Called Pichkiao, it’s reusable, refillable and easy to use and carry. ITC Savlon has been at the forefront of disruptive thinking and design re-engineering to enable innovation and efficiencyin
TINDER GIVES MEMBERS MORE CONTROL WITH A NEW FEATURE 34 minutes ago · The new Block Contacts feature, which gives members more control over their experience, is launching just in time to helpconsumers navigate
DETTOL REPLACES ITS ICONIC LOGO WITH THE PICTURES OF COVID 1 day ago · The 4 million #DettolSalute packs will be available on e-commerce channels and across 500,000 stores in India from the 3rd week of June Dettol, India’s most trusted germ protection brand DABUR LAUNCHES VATIKA PROTECT ‘GERM PROTECTION SHAMPOO’ 1 day ago · Announcing the launch, Gaurav Parashar, marketing head- Hair Care, Dabur India said, “We are happy to add a new member to the Vatika Brand. The new ‘Vatika Germ Protection shampoo’is afirst
PARLE PRODUCTS ENTERS BRANDED ATTA PORTFOLIO WITH PARLE G 1 day ago · Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg, 5kg and 10kg with competitive pricing. Parle Products, India’s leading biscuits SPOTIFY LAUNCHES PERSONALISED ‘ONLY YOU’ IN-APP EXPERIENCE 1 day ago · The personalised feature gives the listeners unique insights about their musical habits in a shareable ‘Story’ format. There are more than 356 million Spotify users globally, who streammusic
ARTI SINGH JOINS DENTSU INDIA TO HEAD HYPERSPACE, NATIONALLY 5 hours ago · This is Arti's second innings with dentsu India. Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit, WHY DID A BISCUIT GIANT DECIDE TO EXTEND ITS EQUITY TO 11 hours ago · The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present. After spending years turning kids into SUNDER VENKETRAMAN JOINS JOSH AS HEAD 1 day ago · Sunder Venketraman in his new role as Head - Creator and Content Ecosystem at Josh, added “I am excited to be a part of Josh which I believe is a perfect blend of international structuring andAdvertisement
Advertisement SEARCH*
Home
*
Subscribe to newsletters*
Contact Us
*
Subscribe to afaqs! Reporter*
JobSwitch
*
All Vacancies
*
Top Employer
*
Charter Members
*
Post Resume
*
Articles
*
Interviews
*
People Spotting
*
Points of View
*
Marketing Initiative*
Guest Articles
*
Special Reports
*
Afaqs! Reporter
*
Last 30 days
*
Companies
*
Brands and Sports marketing*
Showcase
*
Digital
*
TV
*
*
OOH
*
International
*
Media
*
Digital
*
Television
*
*
OOH
*
BTL
*
Radio
*
Events
*
Great LifeStyle Brands*
DIGIES
*
Digipub world
*
Media Brand Awards
*
Foxglove Awards
*
Media Innovation Awards*
vdonxt Asia
*
CMO Special
By Abid Hussain Barlaskar Published: 21 Jan 2020, 5:30 AM ISTTOP STORY
FEMALE CREATIVE HEAD HELMS NEW 'MEN WILL BE MEN' AD The latest ad for 'Imperial Blue' has been crafted by two men and awoman.
By Abid Hussain BarlaskarTOP STORY
FEMALE CREATIVE HEAD HELMS NEW 'MEN WILL BE MEN' AD The latest ad for 'Imperial Blue' has been crafted by two men and awoman.
By Ananya Pathak
ADVERTISING
OLA SALUTES DRIVER PARTNERS IN NEW CAMPAIGN Asks consumers to share their experiences with Ola drivers.By Aishwarya Ramesh
MARKETING
SUBWAY PROMOTES NEW SUB AT COLLEGIAN-FRIENDLY PRICE POINT The new ad film has been conceptualised and created by Dentsu Impact.By Aishwarya Ramesh
ADVERTISING
WHEN A GOOGLE PRODUCT GOT IN THE WAY OF A GOOGLE AD... The script of Google Nest's latest ad contains an unlikely glitch... By Anirban Roy ChoudhuryINTERVIEWS
"MY FOCUS IS TO DELAY THE SUNSET OF PRINT": WORLDWIDE MEDIA'S DEEPAKLAMBA
An interaction with the CEO of Worldwide Media By afaqs! news bureauPEOPLE SPOTTING
SAMBIT MOHANTY JOINS MCCANN AS HEAD OF CREATIVE - SOUTH Prior to joining McCann, Sambit was National Creative Director at JWTDelhi
Advertisement
By Aishwarya Ramesh
ADVERTISING
FLIPKART CASTS COMEDIANS AND CONTENT CREATORS IN NEW AD FILMS The ads star stand up comic Varun Thakur and influencer Dolly Singh.Advertisement
By Ananya Pathak
ADVERTISING
OLA SALUTES DRIVER PARTNERS IN NEW CAMPAIGN Asks consumers to share their experiences with Ola drivers.By Aishwarya Ramesh
MARKETING
SUBWAY PROMOTES NEW SUB AT COLLEGIAN-FRIENDLY PRICE POINT The new ad film has been conceptualised and created by Dentsu Impact.By Aishwarya Ramesh
ADVERTISING
WHEN A GOOGLE PRODUCT GOT IN THE WAY OF A GOOGLE AD... The script of Google Nest's latest ad contains an unlikely glitch... By Anirban Roy ChoudhuryINTERVIEWS
"MY FOCUS IS TO DELAY THE SUNSET OF PRINT": WORLDWIDE MEDIA'S DEEPAKLAMBA
An interaction with the CEO of Worldwide Media By afaqs! news bureauPEOPLE SPOTTING
SAMBIT MOHANTY JOINS MCCANN AS HEAD OF CREATIVE - SOUTH Prior to joining McCann, Sambit was National Creative Director at JWTDelhi
By Aishwarya Ramesh
ADVERTISING
FLIPKART CASTS COMEDIANS AND CONTENT CREATORS IN NEW AD FILMS The ads star stand up comic Varun Thakur and influencer Dolly Singh. MARKETING INITIATIVEMORE
*
TO MEDIACOM’S K SRINIVAS RAO, THE BIGGEST LEAP IS ABOUT LEARNINGEVERYDAY
By News Bureau, Marketing Interactive*
COLORS NARRATES THE EPIC RAMAYANA THROUGH THE VOICE OF LUV KUSH It will showcase Lord Ram and Sita's journey and will premiere onAugust 05, 2019.
By Debashish Chakraborty*
AFFORDABLE AND EFFICIENT! OPPO A9 IS ALL SET TO TAKE THE SMARTPHONEMARKET BY STORM
The device is equipped with a 6.53-inch full-HD+ waterdrop screen, MediaTek Helio P70 processor, 16 MP dual camera, 4020mAh battery, andmore.
By Debashish Chakraborty*
XIAOMI’S KARAN SHROFF BELIEVES THAT FAILURE PLAYS AN IMPORTANT ROLE IN OUR LEAPS OF SUCCESS By News Bureau, Marketing Interactive*
ENGAGE WITH YOUR AUDIENCE LIKE NEVER BEFORE WITH ZEE5'S ADVAULT AdVault dives into the digital space to help brands maximise their reach and build awareness. By Karan Ghosh and Debashish Chakraborty*
TAKING SEHAT KA PROMOTION TO THE NEXT LEVEL: FORTUNE RICE BRAN HEALTH OIL'S 21 DAY CHALLENGE MAKES WAVE Started on January 01, 2020, #SehatKaPromotionChallenge is being taken up by country's top digital fitness enthusiasts. By Debashish Chakraborty*
HOUSEFULL 4 BREAKS TV VIEWERSHIP RECORDS The film emerged as the biggest movie premiere of 2019. By afaqs! news bureau*
HERE’S WHAT TO EXPECT IN SEASON 4 OF NAAGIN–BHAGYA KA ZEHREELAKHEL
December 14 marked the premier of Naagin’s 4th season on COLORS.By Karan Ghosh
*
AMUL JUMPS ON THE FOOTBALL BRAND WAGON AS BROADCAST ASSOCIATE SPONSORFOR PREMIER LEAGUE
afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more. By Debashish Chakraborty*
COLORS ‘WEAVES’ WITH INDIA FOR A STRONGER TOMORROW... ...partners with Rouble Nagi Art Foundation to weave the longest sustainable linen to commemorate the launch of its new love story,Shubharambh.
By Debashish Chakraborty*
OLX BUILDS ON THE NEXT BILLION USERS OPPORTUNITY The OLX app which is among the top three downloaded apps on play store, enjoys more than 100 million downloads and 100 million dailyimpressions.
By afaqs!
*
FAR COMMERCIALS PEELS BACK THE LAYER'R TO REVEAL A FRESH NEW LOOK The new TVCs feature Parineeti Chopra as she G'race-fully woos park goers with the Wottagirl perfume and takes center-stage. By afaqs! news bureau*
HERO DRIVES THE INDIAN FOOTBALL SCENE AHEAD; ON BOARDS PREMIER LEAGUE AS PRESENTING SPONSOR FOR BROADCAST To understand more about this, afaqs! Reporter got in touch with Bharatendu Kabi, who leads the brand’s sports associations. By Debashish Chakraborty*
GIVE YOUR SMARTPHONE A BREAK WHILE ON THE ROADS, APOLLO TYRES INITIATES #NOTHINGTOSEEHERE The campaign throws light on the pressing issue of distracted driving.By Karan Ghosh
*
SUNDAY MID-DAY'S NEW RECIPE: 70% FEATURES, 30% NEWS, 100% MUMBAI Tinaz Nooshian, Editor-In-Chief of Mid-day discusses why the all-new Sunday mid-day deserves to be the Mumbaikar's favourite weekend read.By Karan Ghosh
*
OPPO RENO2 IS THE ULTIMATE SMARTPHONE YOU NEED THIS YEAR Packed with powerful camera features and stylish innovations, here’s why we think OPPO Reno2 is the best smartphone of 2019.By Karan Ghosh
*
BUDWEISER MAKES A SPORTY MOVE IN INDIA; PARTNERS AS BROADCAST CO-PRESENTING WITH PREMIER LEAGUE We interviewed Ben Verhaert, President – South Asia, AB InBev, about the brand’s association with global football, marketing objectives, customised activations, yield factor, and more. By Debashish Chakraborty*
HAPPY TIMES: FOR THE ‘SELECTIVELY’ ATTENTIVE CONSUMER Today, we have more of everything. More brands. More products...By afaqs!
*
LET'S MAKE #HARDILROSHAN THIS DIWALI, SAYS VIVO INDIA IN ITS NEW ADCAMPAIGN
The campaign is conceptualized by Autumn Grey. By afaqs!, New Delhi*
FORTUNE FOODS LIGHTS UP INSTAGRAM WITH A NIFTY PLATFORM INNOVATION Conceived and Executed by Digital Agency Experience Commerce, the campaign calls out to people to make digital Rangolis using customized food GIFs on Instagram.By Karan Ghosh
*
YOUNG SHUTTERBUGS FIND GOOD REASON TO #DOGREATWITHCANON Unraveling the thoughts behind the fabulous #DoGreatWithCanon campaign that highlighted the all new Canon’s EOS 200D II DSLR camera.By Karan Ghosh
*
WITH JK SUPER CEMENT AS TITLE SPONSOR, DABANG DELHI 'CEMENTS' ITS POSITION IN THE SEMI-FINALS The brand adds its own values of strength, durability, and consistency to that of the team's. By Debashish Chakraborty*
EXPERIENCE COMMERCE ADDS FESTIVE FLAVORS TO DURGA PUJA WITH FORTUNE FOODS’ PET PUJO PARIKRAMA Here’s how Experience Commerce turned the ‘Ghoti & Bangal’ tussle into a gastronomical union this Durga Pujo.By Karan Ghosh
*
“WE RECOGNISE KHICHDI AS A 'SUPERFOOD'”: AJAY MOTWANI, ADANIWILMAR
We interviewed Adani Wilmar’s Head of Marketing about the contrasting and unexpected entry into the ready-to-cook segment withKhichdi.
By Debashish Chakraborty*
TO OMG’S YATIN BALYAN, #EVERYDAYLEAPS ARE ABOUT CREATING RIGHT PROCESSES TO GET RIGHT OUTPUT By afaqs!, New Delhi & Mumbai*
WITH THE NEW #EDUTOK CAMPAIGN, TIKTOK ADVANCES TOWARDS MEANINGFUL ANDINSPIRING CONTENT
The campaign is aimed at empowering creators to create content around various themes with a focus on education, motivation, safety, health,and wellness.
By Debashish Chakraborty*
“I BELIEVE THE ONLY WAY TO MAKE A TABOO ACCEPTED IS TO TALK ABOUT IT FEARLESSLY...” : RISHAV RASTOGI, CELLAR DOOR PRODUCTIONS We interviewed the young award-winning ad director about his take on virality, taboo topics, favourite ads, what went in bringing home two ABBYs as an “outsider” director, and more. By Debashish Chakraborty*
TO FCB INDIA’S ROHIT OHRI, ‘THEATRE’ HELPED HIM MAKE THE BIGGESTLEAP IN SELF-BELIEF
By afaqs
*
THE WAIT IS OVER, BIGG BOSS’ NEW SEASON IS ALL SET TO SIZZLE YOUR TVSETS!
India’s biggest reality show is ready to premiere on COLORS on 29th September at 9:00 PM, and thereafter will telecast every Monday - Friday at 10:30 PM and Saturday – Sunday at 9:00 PMBy Karan Ghosh
*
SOMANY CERAMICS NEW BRAND CAMPAIGN WITH SALMAN KHAN The new brand campaign will showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”.By afaqs!, New Dehi
*
A MODERN BLEND OF PANCHALI AND PATACHITRA – HERE’S HOW EXPERIENCE COMMERCE TOOK FORTUNE FOODS’ ILISH UTSAB TO ANOTHER LEVEL OFNOSTALGIA
The digital film has been curated keeping in mind the popular festival and its significance in the Bengali culture. By Debashish Chakraborty*
IS UC THE NEXT BIG CONTENT PLATFORM FOR MARKETERS? Amazon.in recently collaborated with the platform to create an innovative activity. The Campaign was launched Along With MissionMangal Promotions
By Debashish Chakraborty*
RENO2 SET TO TAKE FAST CHARGING TO NEXT LEVEL WITH ITS VOOC FLASHCHARGE 3.0
The new addition to the popular Reno series is scheduled to launch onAugust 28, 2019.
By Debashish Chakraborty*
RELIANCE MARKET CELEBRATED INDEPENDENCE DAY WITH AN ENTHRALLING ANTHEM As a part of its #IndiaKaMarket campaign, the brand re-created the music of “Sare Jahan Se Accha” from the daily use products By Debashish Chakraborty*
TO DENTSU’S ASHISH BHASIN, THE BIGGEST LEAP WILL BE TO STILL GO BACK TO COLLEGE, AT HARVARD OR OXFORDBy afaqs!, Mumbai
*
TO OMD’S PRITI MURTHY, THE BIGGEST LEAP IS TO BE BOLD AND BRAVEEVERYDAY
By afaqs!, Mumbai
*
AMAZON DELIVERS A HEARTWARMING BROTHER-SISTER TALE IN ITS NEW RAKSHABANDHAN AD FILM
Part of the #DeliverTheLove campaign, the film narrates the story of cute little Sonu and his unique dilemma. By Debashish Chakraborty*
TO SKODA’S TARUN JHA, THE BIGGEST LEAP IS ABOUT PURSUING SOMETHING THAT OTHERS CONSIDER IMPOSSIBLEBy afaqs!, Mumbai
*
COLORS’ SETS NEW BENCHMARKS WITH DISRUPTIVE MARKETING FOR ITS LATEST OFFERING RAM SIYA KE LUV KUSH The 360-degree campaign includes on-ground, print, digital, and television initiatives along with brand collaborations. By Debashish Chakraborty*
TO MAHINDRA AND MAHINDRA’S VIKRAM GARGA, HIS LIMITLESS POSSIBILITIES ARE ABOUT WORKING TOWARDS A LARGER PURPOSE By News Bureau, Marketing Interactive*
TO MEDIACOM’S K SRINIVAS RAO, THE BIGGEST LEAP IS ABOUT LEARNINGEVERYDAY
By News Bureau, Marketing Interactive*
COLORS NARRATES THE EPIC RAMAYANA THROUGH THE VOICE OF LUV KUSH It will showcase Lord Ram and Sita's journey and will premiere onAugust 05, 2019.
By Debashish Chakraborty*
AFFORDABLE AND EFFICIENT! OPPO A9 IS ALL SET TO TAKE THE SMARTPHONEMARKET BY STORM
The device is equipped with a 6.53-inch full-HD+ waterdrop screen, MediaTek Helio P70 processor, 16 MP dual camera, 4020mAh battery, andmore.
By Debashish Chakraborty*
XIAOMI’S KARAN SHROFF BELIEVES THAT FAILURE PLAYS AN IMPORTANT ROLE IN OUR LEAPS OF SUCCESS By News Bureau, Marketing Interactive*
ENGAGE WITH YOUR AUDIENCE LIKE NEVER BEFORE WITH ZEE5'S ADVAULT AdVault dives into the digital space to help brands maximise their reach and build awareness. By Karan Ghosh and Debashish Chakraborty*
TAKING SEHAT KA PROMOTION TO THE NEXT LEVEL: FORTUNE RICE BRAN HEALTH OIL'S 21 DAY CHALLENGE MAKES WAVE Started on January 01, 2020, #SehatKaPromotionChallenge is being taken up by country's top digital fitness enthusiasts. By Debashish Chakraborty*
HOUSEFULL 4 BREAKS TV VIEWERSHIP RECORDS The film emerged as the biggest movie premiere of 2019. By afaqs! news bureau*
HERE’S WHAT TO EXPECT IN SEASON 4 OF NAAGIN–BHAGYA KA ZEHREELAKHEL
December 14 marked the premier of Naagin’s 4th season on COLORS.By Karan Ghosh
INTERVIEWS
MORE
*
"REGIONAL LANGUAGE HELPS CONNECT WITH NEWER FANS": GAUTAM THAKAR The World Cup is here and the CEO of Star Sports is hoping to capture a fresh set of audiences. A chat on the need to regionalise this'content'.
By Anirban Roy Choudhury*
"MY FOCUS IS TO DELAY THE SUNSET OF PRINT": WORLDWIDE MEDIA'S DEEPAKLAMBA
An interaction with the CEO of Worldwide Media By Anirban Roy Choudhury*
“WE COMPETE WITH ENTREPRENEURS”: GAUTAM SINHA, TIMES INTERNET The CTO-turned-CEO of Times Internet spoke at Digipub World.By Ashwini Gangal
*
“RETROFITTING TV NEWS ON MOBILE IS LIKE OXEN PULLING A FERRARI”:VIKRAM CHANDRA
Editorji founder spoke about the lacunae in the video news space, atDigipub World.
By Ashwini Gangal
*
“I'M TASKED WITH GETTING LOCAL INSIGHTS”: SUMIT WALIA, OPPO INDIA An interview with the first Indian CMO of the Chinese smartphone brand By Abid Hussain Barlaskar*
“MORE IMPORTANT FOR BRANDS TO BE FAMOUS THAN PERSUASIVE”: SUDHIR SITAPATI, HINDUSTAN UNILEVER HUL executive Sudhir Sitapati has written his first book.By Ashwini Gangal
*
Advertisement
*
"LOWER THE PRICE POINT, HIGHER THE CONSUMPTION RATE": ANUPAM BOKEY,CMO, TOO YUMM!
In an interview, Bokey says snacking is a Rs 28,000 crore industry inIndia
By Aishwarya Ramesh
*
"LIVING ROOM EXPERIENCE GROWING IN INDIA": AMAZON PRIME'S VIJAY SUBRAMANIAM ON OTT VIEWING HABITS An interaction with Vijay Subramaniam, director and head, content, Amazon Prime Video India By Anirban Roy Choudhury*
ITC'S SACHID MADAN ON THE MARKET FOR FROZEN FOODS... Why is ITC bullish on this segment?By Ananya Pathak
*
"BRANDS ARE ADDING TIKTOK TO OVERALL MEDIA PLAN": SAMEER SINGH A chat with the head of monetisation of ByteDance India.By Ananya Pathak
*
"NON-MUSIC CONTENT IS THE ONLY DIFFERENTIATOR FOR RADIO": NISHANARAYANAN
Rediscovering radio with Red FM and Magic FM's COO & director By Abid Hussain Barlaskar*
"WE TREAT EACH PIECE OF CONTENT LIKE A PRODUCT": KARAN BEDI, MX PLAYER MX Player recently raised $110 million. An interview with CEO KaranBedi.
By Anirban Roy Choudhury*
“ADAPTATION IS NOT A STRATEGY FOR US”: GAURAV BANERJEE, STAR INDIA An interview with the president and head, Hindi Entertainment - StarIndia
By Anirban Roy Choudhury*
"THERE IS NO TECHNOLOGICAL WAY TO ENSURE ADS ARE 100% CHILD-SAFE:" SAUGATO BHOWMIK, VOOT KIDS An interaction with the business head - VOOT Kids By Anirban Roy Choudhury*
“OUR MARKETING TASK STARTS NOW” An interview with Uniqlo India’s head of marketing - Shantanu.By Ananya Pathak
*
“DIGITAL VIEWERSHIP IS 100X LINEAR TELEVISION”: RAJESH SETHI, NBA A chat with the new managing director of NBA India By Anirban Roy Choudhury*
“FOR DOCUMENTARIES, THERE ARE AWARDS AND FESTIVALS BUT NO PLATFORM:” AKUL TRIPATHI, DOCUBAY A gap that DocuBay intends to fill says COO, Akul Tripathi in aninterview
By Anirban Roy Choudhury*
“CUTTING NOISE OUT OF DATA IS THE BIGGEST CHALLENGE TODAY”: GAURAV JEET SINGH, UNILEVER General Manager - Media, South Asia, Unilever speaks about data, agencies and the challenges... By Anirban Roy Choudhury*
SAMEER NAIR - THE STORYTELLER An interview with a television veteran, who now inhabits a contentworld.
By Anirban Roy Choudhury*
“AN OTT SERIES IS LIKE SHOOTING A FILM”: RITESH SIDHWANI Excel Entertainment’s co-founder speaks about the similarities between films and OTT and the digital ecosystem… By Anirban Roy Choudhury*
DANGAL: RULING THE HEARTLAND Enterr10 Television Network’s free-to-air Hindi GEC has been topping the charts since March 2019. By Anirban Roy Choudhury*
"EXPECTING DOUBLE-DIGIT GROWTH IN AD REVENUE OF BIGG BOSS" Says Nina Elavia Jaipuria, head, Hindi Mass Entertainment and Kids TVNetwork, Viacom18
By Anirban Roy Choudhury*
“HAVE TO DIVERSIFY REVENUE; CAN’T JUST BE ADVERTISING LED”:ANANT GOENKA
He spoke about print roots and digital shoots, at Digipub.By Ashwini Gangal
*
“WE WERE LATE TO THE PARTY IN INDIA”: PARRY RAVINDRANATHAN,BLOOMBERG MEDIA
He spoke about the company’s digital journey, at Digipub.By Ashwini Gangal
*
“WE COMPETE WITH ENTREPRENEURS”: GAUTAM SINHA, TIMES INTERNET The CTO-turned-CEO of Times Internet spoke at Digipub World.By Ashwini Gangal
*
“RETROFITTING TV NEWS ON MOBILE IS LIKE OXEN PULLING A FERRARI”:VIKRAM CHANDRA
Editorji founder spoke about the lacunae in the video news space, atDigipub World.
By Ashwini Gangal
*
“THE CONSUMER DOESN’T PAY FOR FAMILIARITY”: RAMEET ARORA, HTDIGITAL STREAMS
He spoke about the revamp of Livemint at Digipub World 2019.By Ashwini Gangal
*
"COPYING WESTERN PLAYBOOK WON’T WORK FOR OTT IN INDIA": GOURAVRAKSHIT, VIACOM18
The newly appointed Viacom18, Digital Ventures COO, Gourav Rakshit speaks about the OTT space in India and the future of VOOT By Anirban Roy Choudhury*
MTV STOPPED BEING A "TV CHANNEL" IN 2010: FERZAD PALIA Viacom18's Head of Youth, Music and English Entertainment says Digital is now a big revenue generator even as TV ad sales continue to grow. By Anirban Roy Choudhury*
"OTT PLATFORMS ARE OUR SIZEABLE COMPETITOR": TIMES NETWORK'S VIVEKSRIVASTAVA
In an interview with afaqs! Srivastava speaks about the impact of OTT on English movies and entertainment on TV. By Anirban Roy Choudhury*
"ALL THE MEDIA WE'VE DONE IS ONE BIG EXPERIMENT": VIKAS AGARWAL,ONEPLUS
An interview with the custodian of a hot brand with the quirkiest attitude to media and marketing.By Ashwini Gangal
*
"CHANGING HABITS TAKES TIME": ABHISHEK JOSHI OF MX PLAYER The head of marketing and business partnerships for MX Player, speaks about the marketing challenges... By Anirban Roy Choudhury*
"WE'LL BRING BACK BIGGER, BETTER, BOLDER CONTENT" The new managing director of Discovery Communications India has atough task at hand.
By Anirban Roy Choudhury*
"MARKETERS HAVE A LONG WAY TO GO": FACEBOOK'S SUNITA GR ON10-SECONDERS
We spoke to Facebook India's marketing head on the platform's 'Thumbstoppers' initiative of telling crisp brand stories in short, vertical and mobile-first video formats. By Abid Hussain Barlaskar*
"WE CAN'T JUST CHASE RATINGS ANYMORE": NEERAJ VYAS Business Head, Sony SAB, PAL and Sony MAX movie cluster believes its high time broadcasters thought about paid consumers' contentpreferences too.
By Anirban Roy Choudhury*
"MARKETERS ARE ARTISTES": KOSHY GEORGE, CMO, MARICO It's been six months since former Hindustan Unilever hand Koshy George took over as chief marketing officer at Marico India. An interview.By Ashwini Gangal
*
"WHEN IT COMES TO UNSCRIPTED CONTENT, TV HAS SET A VERY HIGH BAR, SO WE NEED TO BE DIFFERENTIATED": PRIME VIDEO'S VIJAY SUBRAMANIAM The streaming service will release the second season of Comicstaan onJuly 12, 2019.
By Anirban Roy Choudhury*
"EVENTS LIKE THE ICC WORLD CUP HELP US IN BRINGING THE NON-CINEMA LOVERS TO OUR MULTIPLEXES": INOX'S ALOK TANDON Cinema chain Inox is screening ICC Cricket World Cup matches in its theatres; here is what CEO Alok Tandon had to say about the move. By Anirban Roy Choudhury*
"I DON'T WANT TO SPEND ON FANCY MARKETING": REALME CEO MADHAV SHETH Smartphone manufacturer realme has made its space among the top five brands by market share since its launch a year back. It did so despite not conforming to category codes of splurging on media. By Abid Hussain Barlaskar*
"WANT TO DELIGHT 'MILLENNIAL MOMS'": PANKAJ DUHAN, RB, ON DETTOL SOAPS We spoke to the CMO of RB, South Asia Health, about Dettol's latest 'Co-Created with Moms' range of products in the soap segment.By Sunit Roy
*
"REGIONAL LANGUAGE HELPS CONNECT WITH NEWER FANS": GAUTAM THAKAR The World Cup is here and the CEO of Star Sports is hoping to capture a fresh set of audiences. A chat on the need to regionalise this'content'.
By Anirban Roy Choudhury*
"MY FOCUS IS TO DELAY THE SUNSET OF PRINT": WORLDWIDE MEDIA'S DEEPAKLAMBA
An interaction with the CEO of Worldwide Media By Anirban Roy Choudhury*
“WE COMPETE WITH ENTREPRENEURS”: GAUTAM SINHA, TIMES INTERNET The CTO-turned-CEO of Times Internet spoke at Digipub World.By Ashwini Gangal
*
“RETROFITTING TV NEWS ON MOBILE IS LIKE OXEN PULLING A FERRARI”:VIKRAM CHANDRA
Editorji founder spoke about the lacunae in the video news space, atDigipub World.
By Ashwini Gangal
*
“I'M TASKED WITH GETTING LOCAL INSIGHTS”: SUMIT WALIA, OPPO INDIA An interview with the first Indian CMO of the Chinese smartphone brand By Abid Hussain Barlaskar*
“MORE IMPORTANT FOR BRANDS TO BE FAMOUS THAN PERSUASIVE”: SUDHIR SITAPATI, HINDUSTAN UNILEVER HUL executive Sudhir Sitapati has written his first book.By Ashwini Gangal
*
*
"LOWER THE PRICE POINT, HIGHER THE CONSUMPTION RATE": ANUPAM BOKEY,CMO, TOO YUMM!
In an interview, Bokey says snacking is a Rs 28,000 crore industry inIndia
By Aishwarya Ramesh
PEOPLE SPOTTING
MORE
*
K MADHAVAN TO REPLACE SANJAY GUPTA AS COUNTRY MANAGER, STAR AND DISNEYINDIA
Gupta moved on from the network to join Google India. By afaqs! news bureau*
BARC INDIA APPOINTS MAHENDRA UPADHYAY AS CHIEF INFORMATION OFFICER Upadhyay was head of data and technology, India at Mindshare By afaqs! news bureau*
PUBLICIS GROUPE APPOINTS ANUPRIYA ACHARYA AS CEO, SOUTH ASIA Saurabh Varma, CEO of Publicis Communications moves on. By afaqs! news bureau*
GUNJAN ARYA IS ONLY MUCH LOUDER'S NEW CEO Dhruv Sheth is the new Chief Operating Officer. By afaqs! news bureau*
SAMBIT MOHANTY JOINS MCCANN AS HEAD OF CREATIVE - SOUTH Prior to joining McCann, Sambit was National Creative Director at JWTDelhi
By afaqs! news bureau*
DDB MUDRA GROUP APPOINTS PREETHAM VENKKY AS PRESIDENT – 22FEETTRIBAL WORLDWIDE
Venkky will also serve as the Group’s Chief Digital Officer. By afaqs! news bureau*
CARNIVAL GROUP APPOINTS VAISHALI SARWANKAR AS CEO & DIRECTOR OF CARNIVAL MOTION PICTURES Vaishali Sarwankar to head Carnival Motion Pictures. By afaqs! news bureau*
EX- MINDSHARE DIGITAL HEAD, PALLAVI VYAS JOINS BRAND STREET INDIA She was previously the Senior Business Director at Mindshare. By afaqs! news bureau*
YUM! APPOINTS MERRILL PEREYRA AS MD PIZZA HUT INDIAN SUBCONTINENT He will oversee the growth and expansion of the brand’s footprint across the subcontinent countries. By afaqs! news bureau*
RUCHIKA VARMA APPOINTED AS CMO OF FUTURE GENERALI INDIA INSURANCE Prior to this, she was the Chief Marketing Officer at IDFC FIRST Bank. By afaqs! news bureau*
MARS WRIGLEY INDIA APPOINTS KALPESH PARMAR AS GENERAL MANAGER He will be based out of the Gurgaon office. By afaqs! news bureau*
ADK FORTUNE APPOINTS ANIRUDDHA DEB AS BRANCH HEAD (SR. VP & EXECUTIVEBUSINESS DIRECTOR)
He will be based out of the Bengaluru office. By afaqs! news bureau*
GAUTAM REGHUNATH TO LEAD DENTSU WEBCHUTNEY AS ITS NEW CEO In his new role, Reghunath will continue to report into Sidharth Rao. By afaqs! news bureau*
WATCONSULT ELEVATES HEERU DINGRA AS CEO Rajiv Dingra will now be the Chief Mentor and Advisor forWATConsult.
By afaqs! news bureau*
SONALI KHANNA APPOINTED HEAD OF LOWE LINTAS, SOUTH She has spent 15 years with Lowe Lintas across offices. By afaqs! news bureau*
MEGHA CHOPRA APPOINTED AS GENERAL MANAGER AND VICE PRESIDENT, GLOBAL COMMERCIAL SERVICES INDIA, AMERICAN EXPRESS She joins American Express from Citibank, where she led the transaction business for the northern region of India. By afaqs! news bureau*
ALEX ROBERTSON MOVES ON FROM LANDOR His new role will see him don the marketer's hat.By Aishwarya Ramesh
*
GREY ASSIGNS NEW ROLES TO ANUSHA SHETTY AND SANDIPAN BHATTACHARYYA Shetty is Chairman and croup CEO, GREY India and Bhattacharyya MD andCCO
By afaqs! news bureau*
SONYLIV ON BOARDS MANISH AGGARWAL TO HEAD - GROWTH AND MONETIZATION,DIGITAL BUSINESS
Prior to joining Sony Pictures Networks, Manish was working with Zee Entertainment Enterprises. By afaqs! news bureau*
RANADEEP DASGUPTA JOINS PUBLICIS INDIA AS ECD, NORTH He joins Publicis India from 82.5 Communications where he was the Creative Head, North. By afaqs! news bureau*
"IT'S TIME FOR NEWER EXPERIENCES": SAMSUNG INDIA'S RANJIVJIT SINGH Singh has decided to move on from Samsung By afaqs! news bureau*
DAN'S SIDHARTH RAO IS NOW CHAIRMAN - HAPPY MCGARRYBOWEN AND DENTSUWEBCHUTNEY
He will work with Samarjit Choudhry, president, HMB India. By afaqs! news bureau*
BEI CONFLUENCE PROMOTES ABHISHEK GUPTA TO DY. MANAGING DIRECTOR The BEI Confluence Board has elevated Abhishek Gupta to Dy. MD with effect from January 1, 2020. By afaqs! news bureau*
AMWAY INDIA APPOINTS AJAY KHANNA AS HEAD OF MARKETING OPERATIONS INDIA Khanna will based out of Gurugram office and will report to Anshu Budhraja, CEO, Amway India. By afaqs! news bureau*
PREETA MATHUR APPOINTED GROUP CREATIVE DIRECTOR, 82.5 COMMUNICATIONS She will be based out of Delhi. By afaqs! news bureau*
NEWS BROADCASTERS FEDERATION APPOINTS R JAI KRISHNA AS SECRETARYGENERAL
Previously, he was working with Tv18 Broadcast (Network 18) as AGM -Public Policy.
By afaqs! news bureau*
OUTBRAIN APPOINTS JAINAB SHAIKH AS DIRECTOR OF SALES Jainab will lead the India Amplify Sales for Outbrain. By afaqs! news bureau*
AZIM LALANI ELEVATED AS COO, BRAND SOLUTIONS & CONVERGENCE Lalani was business head - English News Cluster - Firstpost, News18,in.com.
By afaqs! news bureau*
SAMEER BATRA MOVES ON FROM BHARTI AIRTEL, JOINS AMAZON Sameer Batra was chief executive officer for Airtel's Broadbandservices
By afaqs! news bureau*
PIVOTROOTS APPOINTS NITESH KUMAR AS VP- MEDIA & NEW BUSINESS He will head Delhi operations. By afaqs! news bureau*
BBDO INDIA APPOINTS JAZRYK GILL AS VICE PRESIDENT She will be reporting to Nikhil Mahajan, EVP and Chief Growth Officer. By afaqs! news bureau*
MADISON BMB APPOINTS AMEET JOSHI AS GENERAL MANAGER Prior to joining Madison BMB, Ameet was a Business Head atCreativeland Asia.
By afaqs! news bureau*
STARCOM APPOINTS ANIL SHANKAR AS VICE PRESIDENT, DIGITAL MEDIASOLUTIONS
Prior to joining Starcom, he was with Times Internet. By afaqs! news bureau*
ORIENT ELECTRIC APPOINTS SALIL KAPOOR TO LEAD ITS HOME APPLIANCESBUSINESS
He will be based at the company’s head office located in New Delhi. By afaqs! news bureau*
VIKAS AGNIHOTRI MOVES ON FROM GOOGLE INDIA He was working as the interim head of Google IndiaBy Aishwarya Ramesh
*
OYO APPOINTS ANKIT GUPTA AS COO FOR INDIA & SOUTH ASIA He will report to Rohit Kapoor, CEO, OYO Hotels & Homes, India & SouthAsia.
By afaqs! news bureau*
VANDANA VERMA PARTS WAYS WITH PUBLICIS GROUPE She was the COO of Arc Worldwide By afaqs! news bureau*
HARI KRISHNAN APPOINTED CEO, MULLEN LINTAS The appointment will be effective, January 2020. By afaqs! news bureau*
SHIKHA KAPUR MOVES ON FROM FOX STAR STUDIOS She was the CMO and Business Head. By afaqs! news bureau*
VISHNU SHARMA JOINS CRAYONS NETWORK Prior to this Vishnu was heading the Arena division at Havas mediagroup.
By afaqs! news bureau*
K MADHAVAN TO REPLACE SANJAY GUPTA AS COUNTRY MANAGER, STAR AND DISNEYINDIA
Gupta moved on from the network to join Google India. By afaqs! news bureau*
BARC INDIA APPOINTS MAHENDRA UPADHYAY AS CHIEF INFORMATION OFFICER Upadhyay was head of data and technology, India at Mindshare By afaqs! news bureau*
PUBLICIS GROUPE APPOINTS ANUPRIYA ACHARYA AS CEO, SOUTH ASIA Saurabh Varma, CEO of Publicis Communications moves on. By afaqs! news bureau*
GUNJAN ARYA IS ONLY MUCH LOUDER'S NEW CEO Dhruv Sheth is the new Chief Operating Officer. By afaqs! news bureau*
SAMBIT MOHANTY JOINS MCCANN AS HEAD OF CREATIVE - SOUTH Prior to joining McCann, Sambit was National Creative Director at JWTDelhi
By afaqs! news bureau*
DDB MUDRA GROUP APPOINTS PREETHAM VENKKY AS PRESIDENT – 22FEETTRIBAL WORLDWIDE
Venkky will also serve as the Group’s Chief Digital Officer. By afaqs! news bureau*
CARNIVAL GROUP APPOINTS VAISHALI SARWANKAR AS CEO & DIRECTOR OF CARNIVAL MOTION PICTURES Vaishali Sarwankar to head Carnival Motion Pictures. By afaqs! news bureau*
EX- MINDSHARE DIGITAL HEAD, PALLAVI VYAS JOINS BRAND STREET INDIA She was previously the Senior Business Director at Mindshare. By afaqs! news bureauPOINTS OF VIEW
MORE
*
POINTS OF VIEW: WHAT DOES 'AFFORDABLE LUXURY' MEAN AND WHO'S BUYING INTO THE 'MASS PREMIUM' SEGMENT? For consumers, it's no longer about the price of the product, but the post purchase experience that the brand offers.By Aishwarya Ramesh
*
LEARNING FROM SURF EXCEL'S SOCIAL MEDIA FIRE What happened with HUL's Holi spot for Surf Excel this week could happen to absolutely any brand campaign tomorrow. What should brands do when a simple advert is monsterised, then bashed on social media? By Aishwarya Ramesh and Abid Hussain Barlaskar*
WHAT DOES THE MEDIA INDUSTRY EXPECT FROM BUDGET 2019? We spoke to TV, print and radio experts - Partho Dasgupta, Pradeep Dwivedi, MV Shreyams Kumar, Nisha Narayanan and Ashit Kukian. By Sunit Roy & Anirban Roy Choudhury*
ANALYSING THE OLD WAFER CREAM 'FORMAT'... Why is Britannia entering an old category that all major players havesteered clear of?
By Abid Hussain Barlaskar*
IS THERE A SILVER LINING TO THE GREY 'TROLL CLOUD'? Here is what industry experts think.By Ubaid Zargar
*
IS FREELANCING THE NEW NAME OF THE AGENCY GAME? We ask experts Bobby Pawar, Debarpita Banerjee and Sohail Khan. By Abid Hussain Barlaskar*
ARE MARKETERS EQUIPPED TO TARGET PRIVACY-CONSCIOUS CONSUMERS? We spoke to industry experts to get their points of view.By Ubaid Zargar
*
WILL JIOMART DISRUPT THE E-COMM DISCOUNT GAME? Reliance will now compete with the likes of Amazon and Grofers.By Ananya Pathak
*
IRS Q3 2019: EXPERTS SHARE HIGHLIGHTS AND CHALLENGES We spoke to DD Purkayastha of ABP, M V Shreyams Kumar of Mathrubhumi Group and Karan Darda of Lokmat. By Anirban Roy Choudhury*
IS IT TIME TO MONITOR INFLUENCER ADVERTISING LIKE TVCS? Here is what experts think.By Ubaid Zargar
*
IF E-COMM PLAYERS LOSE THE DISCOUNT CARROT... how will they bait FMCG buyers?By Ananya Pathak
*
WILL CHULBUL'S 'SWAG' OVERRIDE MEMORIES OF THUNDER? Pepsi recently announced Salman Khan as its new brand ambassador. By Abid Hussain Barlaskar*
DOES INDIAN ADVERTISING NEED MORE POLICING? Here's what experts think.By Ananya Pathak
*
WHAT DOES THE TELECOM TARIFF HIKE MEAN FOR DIGITAL BRANDS IN INDIA? With digital deeply entrenched in our daily lives, what changes? By Abid Hussain Barlaskar*
ARE IDEAS THEFT-PROOF IN AD LAND? Experts share their opinions in wake of two recent cases...By Ananya Pathak
*
SHOULD SOCIAL MEDIA PLATFORMS ACCEPT POLITICAL ADS? Here's what the experts think...By Ananya Pathak
*
CAN PARKING AGENCY TALENT AT CLIENT OFFICES WORK IN INDIA? DAN's digital arm Isobar just launched Accelerate, an in-housingservice
By Abid Hussain Barlaskar*
THE SINGLE-USE PLASTIC BAN WILL CHOKE WHICH INDUSTRY? The ban on SUP was due on October 2,2019 and has been postponed. When it comes into effect, who will it hurt the most?By Ananya Pathak
*
IS MEME MARKETING OVERDONE? A quick analysis of brands' current favourite digital marketingtack...
By Ananya Pathak
*
WILL NETFLIX'S MOBILE 'SACHET' PACKS CHANGE THE OTT GAME? Netflix announced its mobile-only 199 pack for India; we spoke to Jehil Thakkar of Deloitte, Girish Menon of KPMG, Ashish Pherwani of EY and PwC's Raman Kalra to understand the implications in the OTT space. By Anirban Roy Choudhury*
VERTICAL VS HORIZONTAL FORMAT – HOW DOES IT AFFECT AD FILMMAKING? Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer’s attention span - four ad-filmmakers tell us.By Aishwarya Ramesh
*
WHAT DO THE IRS NUMBERS MEAN FOR REGIONAL PUBLICATIONS? Here's what Varghese Chandy of Malayala Manorama, Shreyams Kumar of Mathrubhumi, Lokmat's Karan Darda, and B Srinivasan of the Vikatangroup had to say...
By Anirban Roy Choudhury*
THE TATA FOCUS ON FMCG - WHO WILL IT IMPACT THE MOST? As Tata gets bullish on its FMCG push, we ponder on who it will affect most - in terms of rivals and the category. By Abid Hussain Barlaskar*
DO'S AND DON'TS WHILE CRAFTING 'THE 10-SECONDER' FOR BRANDS... Facebook's recent show of interest in the 10-second video ad format has sparked many discussions around how brands can make the most of it. Is there any science to it? By Deepashree Banerjee*
WHY ARE AUTO SALES ON THE DECLINE? We interviewed a doyen of the automobile business, an auto expert and a brand consultant to get different points of view.By Sunit Roy
*
GROFERS TAKES ON THE SUPERMARKET; HARD-SELLS PRICE FACTOR In a new spot, online grocer Grofers spells out why it's cheaper than the offline supermarket. By Deepashree Banerjee*
4 RIVAL PRINT MEDIA GROUPS JOIN HANDS... The Times of India, Hindustan Times, The Hindu and Dainik Bhaskar come together to highlight the credibility of print as a medium.By Aishwarya Ramesh
*
SHOULD THE LIKES OF HOTSTAR, NETFLIX, AMAZON PRIME BE AFRAID OF APPLETV+?
As Apple enters the world of original content, we ponder its impact on its rivals - and the ecosystem.By Sunit Roy
*
TRAI'S NEW TARIFF ORDER: HOW DO THE COMMUNICATION & MARKETING CHALLENGES OF CHANNEL HEADS CHANGE We spoke to Prathyusha Agarwal of ZEE, Nina Elavia Jaipuria of Viacom18, Zulfia Waris of Discovery and Sony Entertainment Television's Aman Srivastava... By Anirban Roy Choudhury*
POINTS OF VIEW: WHAT DOES 'AFFORDABLE LUXURY' MEAN AND WHO'S BUYING INTO THE 'MASS PREMIUM' SEGMENT? For consumers, it's no longer about the price of the product, but the post purchase experience that the brand offers.By Aishwarya Ramesh
*
LEARNING FROM SURF EXCEL'S SOCIAL MEDIA FIRE What happened with HUL's Holi spot for Surf Excel this week could happen to absolutely any brand campaign tomorrow. What should brands do when a simple advert is monsterised, then bashed on social media? By Aishwarya Ramesh and Abid Hussain Barlaskar*
WHAT DOES THE MEDIA INDUSTRY EXPECT FROM BUDGET 2019? We spoke to TV, print and radio experts - Partho Dasgupta, Pradeep Dwivedi, MV Shreyams Kumar, Nisha Narayanan and Ashit Kukian. By Sunit Roy & Anirban Roy Choudhury*
ANALYSING THE OLD WAFER CREAM 'FORMAT'... Why is Britannia entering an old category that all major players havesteered clear of?
By Abid Hussain Barlaskar*
AS GILLETTE SLAMS MISOGYNY, MANSPLAINING, MACHOISM... We asked a few brand experts to analyse the international spot. By Abid Hussain Barlaskar*
HOW WILL THE REVISION OF AD RATES AFFECT THE PRINT INDUSTRY? Here's what industry has to say...By Sunit Roy
*
WHY ARE AUTO SALES ON THE DECLINE? We interviewed a doyen of the automobile business, an auto expert and a brand consultant to get different points of view.By Sunit Roy
*
GROFERS TAKES ON THE SUPERMARKET; HARD-SELLS PRICE FACTOR In a new spot, online grocer Grofers spells out why it's cheaper than the offline supermarket. By Deepashree Banerjee*
4 RIVAL PRINT MEDIA GROUPS JOIN HANDS... The Times of India, Hindustan Times, The Hindu and Dainik Bhaskar come together to highlight the credibility of print as a medium.By Aishwarya Ramesh
*
SHOULD THE LIKES OF HOTSTAR, NETFLIX, AMAZON PRIME BE AFRAID OF APPLETV+?
As Apple enters the world of original content, we ponder its impact on its rivals - and the ecosystem.By Sunit Roy
*
TRAI'S NEW TARIFF ORDER: HOW DO THE COMMUNICATION & MARKETING CHALLENGES OF CHANNEL HEADS CHANGE We spoke to Prathyusha Agarwal of ZEE, Nina Elavia Jaipuria of Viacom18, Zulfia Waris of Discovery and Sony Entertainment Television's Aman Srivastava... By Anirban Roy Choudhury*
POINTS OF VIEW: WHAT DOES 'AFFORDABLE LUXURY' MEAN AND WHO'S BUYING INTO THE 'MASS PREMIUM' SEGMENT? For consumers, it's no longer about the price of the product, but the post purchase experience that the brand offers.By Aishwarya Ramesh
*
LEARNING FROM SURF EXCEL'S SOCIAL MEDIA FIRE What happened with HUL's Holi spot for Surf Excel this week could happen to absolutely any brand campaign tomorrow. What should brands do when a simple advert is monsterised, then bashed on social media? By Aishwarya Ramesh and Abid Hussain Barlaskar*
WHAT DOES THE MEDIA INDUSTRY EXPECT FROM BUDGET 2019? We spoke to TV, print and radio experts - Partho Dasgupta, Pradeep Dwivedi, MV Shreyams Kumar, Nisha Narayanan and Ashit Kukian. By Sunit Roy & Anirban Roy Choudhury*
ANALYSING THE OLD WAFER CREAM 'FORMAT'... Why is Britannia entering an old category that all major players havesteered clear of?
By Abid Hussain Barlaskar*
IS THERE A SILVER LINING TO THE GREY 'TROLL CLOUD'? Here is what industry experts think.By Ubaid Zargar
*
IS FREELANCING THE NEW NAME OF THE AGENCY GAME? We ask experts Bobby Pawar, Debarpita Banerjee and Sohail Khan. By Abid Hussain Barlaskar*
ARE MARKETERS EQUIPPED TO TARGET PRIVACY-CONSCIOUS CONSUMERS? We spoke to industry experts to get their points of view.By Ubaid Zargar
*
WILL JIOMART DISRUPT THE E-COMM DISCOUNT GAME? Reliance will now compete with the likes of Amazon and Grofers.By Ananya Pathak
LATEST STORIES (CONTD.)Details
Copyright © 2024 ArchiveBay.com. All rights reserved. Terms of Use | Privacy Policy | DMCA | 2021 | Feedback | Advertising | RSS 2.0