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FRIEDMAN
By Jay Friedman, President of Goodway Group. There are two guarantees in every industry. First, that it will be transformed to be more scientific than intuitive, and second, that people will lament the loss of the ‘art’ of that intuition. THE 5 BIGGEST SMALL BUSINESS MARKETING CHALLENGES Challenge #1: Lack of Leads. Without leads, you have no customers. Without customers you have no business. Not for long anyway. If your business is struggling to find leads, know that you’re not alone. According to survey data from small business network Alignable, a shortage of leads is the biggest marketing challenge for smallbusinesses.
HOW CAN YOU INCENTIVIZE CONSUMERS TO GO GREEN&QUEST This green consumer movement is even more amplified given that an increasing number of consumers expect brands to help fill the void when it comes to fixing sustainability and social issues. This movement, coupled with the economic woes due to COVID19 shuttering businesses, means that brands need to innovate and expand their environmental efforts. OVER 50 PERCENT OF UK CUSTOMERS FIND BANKING DIGITAL New research reveals consumer dissatisfaction and the key areas of digital transformation banks need to bank on to deliver on customer needs. London, UK, Monday, 26 th April 2021 – Over 50% of customers in the UK find their bank’s digital experience lacking, according to new research launching today from digital transformation agency Equator.. The agency polled 1,000 UK consumers to DISTINCTION OR EXTINCTION: FOUR WAYS DEPARTMENT STORES The well-worn, global story of the struggling department store shines a stark light on the crisis facing high streets and malls everywhere. There are some retailers, however, that are tackling this challenge head on by revitalising the multi-brand store as a multi-experienceplatform.
UBER’S POWERFUL REBRAND Uber’s Powerful Rebrand. Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. That’s exactly what happened with Uber when it rebranded for the second time in three years. The Uber brand became associated with negative attention rather than a positive brand experience, and its IT’S TIME TO STOP UNDERESTIMATING NEURODIVERSE PEOPLE’S It’s Time to Stop Underestimating Neurodiverse People’s Superpowers. Greta Thunberg is a phenomenal person, who at the age of 16 has hit global headlines and has got everyone talking about global warming. It’s not just that she is young which has surprised many, it’s also that she is autistic – something that some social mediatrolls
BEYOND THE SCREEN: HOW TECHNOLOGY IS CHANGING BRANDING Technology is once again creating new challenges and opportunities for brands. We are now entering the “third wave” of the internet, which introduces immersive technologies like virtual and augmented reality, artificial intelligence, wearable devices, and conversational interfaces like voice-controlled speakers and chat bots. ARTIFICIAL INTELLIGENCE; FACTS VS FICTION While AI is the broader concept or skill of machines being able to carry out tasks in a way that we consider as ‘smart,’ machine learning is the technique where through the consumption of data machines are able to learn for themselves. It is machine learning that is most often referred to in today’s AI conversations. THE UNTOLD STORY OF NESTLÉ’S FARFEL THE DOG The Untold Story of Nestlé’s Farfel the Dog. Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere. His name was Farfel and with the help of ventriloquist Jimmy Nelson andhis dummy
WHAT’S AFTER DIGITAL TRANSFORMATION IN MARKETING&QUESTAUTHOR: JAYFRIEDMAN
By Jay Friedman, President of Goodway Group. There are two guarantees in every industry. First, that it will be transformed to be more scientific than intuitive, and second, that people will lament the loss of the ‘art’ of that intuition. THE 5 BIGGEST SMALL BUSINESS MARKETING CHALLENGES Challenge #1: Lack of Leads. Without leads, you have no customers. Without customers you have no business. Not for long anyway. If your business is struggling to find leads, know that you’re not alone. According to survey data from small business network Alignable, a shortage of leads is the biggest marketing challenge for smallbusinesses.
HOW CAN YOU INCENTIVIZE CONSUMERS TO GO GREEN&QUEST This green consumer movement is even more amplified given that an increasing number of consumers expect brands to help fill the void when it comes to fixing sustainability and social issues. This movement, coupled with the economic woes due to COVID19 shuttering businesses, means that brands need to innovate and expand their environmental efforts. OVER 50 PERCENT OF UK CUSTOMERS FIND BANKING DIGITAL New research reveals consumer dissatisfaction and the key areas of digital transformation banks need to bank on to deliver on customer needs. London, UK, Monday, 26 th April 2021 – Over 50% of customers in the UK find their bank’s digital experience lacking, according to new research launching today from digital transformation agency Equator.. The agency polled 1,000 UK consumers to DISTINCTION OR EXTINCTION: FOUR WAYS DEPARTMENT STORES The well-worn, global story of the struggling department store shines a stark light on the crisis facing high streets and malls everywhere. There are some retailers, however, that are tackling this challenge head on by revitalising the multi-brand store as a multi-experienceplatform.
UBER’S POWERFUL REBRAND Uber’s Powerful Rebrand. Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. That’s exactly what happened with Uber when it rebranded for the second time in three years. The Uber brand became associated with negative attention rather than a positive brand experience, and its IT’S TIME TO STOP UNDERESTIMATING NEURODIVERSE PEOPLE’S It’s Time to Stop Underestimating Neurodiverse People’s Superpowers. Greta Thunberg is a phenomenal person, who at the age of 16 has hit global headlines and has got everyone talking about global warming. It’s not just that she is young which has surprised many, it’s also that she is autistic – something that some social mediatrolls
BEYOND THE SCREEN: HOW TECHNOLOGY IS CHANGING BRANDING Technology is once again creating new challenges and opportunities for brands. We are now entering the “third wave” of the internet, which introduces immersive technologies like virtual and augmented reality, artificial intelligence, wearable devices, and conversational interfaces like voice-controlled speakers and chat bots. ARTIFICIAL INTELLIGENCE; FACTS VS FICTION While AI is the broader concept or skill of machines being able to carry out tasks in a way that we consider as ‘smart,’ machine learning is the technique where through the consumption of data machines are able to learn for themselves. It is machine learning that is most often referred to in today’s AI conversations. THE UNTOLD STORY OF NESTLÉ’S FARFEL THE DOG The Untold Story of Nestlé’s Farfel the Dog. Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere. His name was Farfel and with the help of ventriloquist Jimmy Nelson andhis dummy
THE FRIENDS REUNION: FOUR NEW MARKETING INSIGHTS ABOUT 50 By Patricia Lippe Davis, VP Marketing, AARP Media Solutions. The Friends reunion special, which has been “on a break” this past year, is back in production at last – giving fans everywhere something to look forward to as we think about what our own post-pandemic lives will look like.. For many Gen Xers and Boomers like myself, Friends was a cultural touchstone; it reflected who wewere
HOW ADVERTISING CREATED, THEN DESTROYED, AMERICAN CULTURE Advertising’s success brought new tools and strategies to marketers in the boom of the 80s. “Target marketing” enabled the super slicing of the American public by age, race, income, education, geography and other factors that helped brands laser-focus on their ideal customer. “Adults 18–49” became the currency of mediaplanners.
IT’S TIME TO STOP UNDERESTIMATING NEURODIVERSE PEOPLE’S It’s Time to Stop Underestimating Neurodiverse People’s Superpowers. Greta Thunberg is a phenomenal person, who at the age of 16 has hit global headlines and has got everyone talking about global warming. It’s not just that she is young which has surprised many, it’s also that she is autistic – something that some social mediatrolls
BEYOND THE SCREEN: HOW TECHNOLOGY IS CHANGING BRANDING Technology is once again creating new challenges and opportunities for brands. We are now entering the “third wave” of the internet, which introduces immersive technologies like virtual and augmented reality, artificial intelligence, wearable devices, and conversational interfaces like voice-controlled speakers and chat bots. A HOW TO GUIDE TO SUSTAINABILITY IN EXPERIENTIAL A How To Guide To Sustainability in Experiential. The internet is filled with articles on why sustainability is an important consideration for experiential campaigns. But the issue with these articles is that the ‘why’ is always the focus. They neglect the ‘how’ and leave readers who care about the environment confusedabout what they
HOW TOYOTA CHANGED AN ENTIRE GENERATION’S PERCEPTION OF How Toyota Changed An Entire Generation’s Perception Of Its Brand. Verizon Media is proud to announce its 2019 collection of best-in-class, innovative advertising campaigns. Chosen by a panel of advertising industry leaders, campaigns featured as part of this two-part series made the best use of Verizon Media’s ad solutions,broke new
ELMER, BUCKETS, DOC, AND MORE: MEET THE KEEBLER ELVES Perhaps the eldest of all the elves is Doc, who adds a sprinkling of wisdom into every creation he makes in the baking room. Sam has starred alongside Roger in a commercial spot for Wheatables — and is named after Sam Cornell, a long-time Keeblber animation director! Elwood is a tweenage elf who tends to act before he thinks, butremains just
THE UNTOLD STORY OF NESTLÉ’S FARFEL THE DOG The Untold Story of Nestlé’s Farfel the Dog. Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere. His name was Farfel and with the help of ventriloquist Jimmy Nelson andhis dummy
BREAKFAST BREAKTHROUGH: HOW EGGO MADE A MAJOR COMEBACK IN In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.Oh, and she got away with it using her psychokinetic abilities. THE BRIEF, UNUSUAL LIFE OF THE ARBY’S OVEN MITT Eleven years before Pharrell Williams was spotted at the Grammy Awards in a fedora that bore a striking resemblance to the hat featured in the Arby’s logo, the fast food chain was turning heads for their latest advertising campaign.Arby’s introduced an animated character on March 2, 2003 named Oven Mitt to become the new spokesmitt for thebrand.
DISTINCTION OR EXTINCTION: FOUR WAYS DEPARTMENT STORESAUTHOR: KEVINGILL
The well-worn, global story of the struggling department store shines a stark light on the crisis facing high streets and malls everywhere. There are some retailers, however, that are tackling this challenge head on by revitalising the multi-brand store as a multi-experienceplatform.
IT’S TIME TO STOP UNDERESTIMATING NEURODIVERSE PEOPLE’S It’s Time to Stop Underestimating Neurodiverse People’s Superpowers. Greta Thunberg is a phenomenal person, who at the age of 16 has hit global headlines and has got everyone talking about global warming. It’s not just that she is young which has surprised many, it’s also that she is autistic – something that some social mediatrolls
HOW CAN YOU INCENTIVIZE CONSUMERS TO GO GREEN&QUEST This green consumer movement is even more amplified given that an increasing number of consumers expect brands to help fill the void when it comes to fixing sustainability and social issues. This movement, coupled with the economic woes due to COVID19 shuttering businesses, means that brands need to innovate and expand their environmental efforts. WHAT’S AFTER DIGITAL TRANSFORMATION IN MARKETING&QUEST By Jay Friedman, President of Goodway Group. There are two guarantees in every industry. First, that it will be transformed to be more scientific than intuitive, and second, that people will lament the loss of the ‘art’ of that intuition. THE 5 BIGGEST SMALL BUSINESS MARKETING CHALLENGES Challenge #1: Lack of Leads. Without leads, you have no customers. Without customers you have no business. Not for long anyway. If your business is struggling to find leads, know that you’re not alone. According to survey data from small business network Alignable, a shortage of leads is the biggest marketing challenge for smallbusinesses.
OVER 50 PERCENT OF UK CUSTOMERS FIND BANKING DIGITAL New research reveals consumer dissatisfaction and the key areas of digital transformation banks need to bank on to deliver on customer needs. London, UK, Monday, 26 th April 2021 – Over 50% of customers in the UK find their bank’s digital experience lacking, according to new research launching today from digital transformation agency Equator.. The agency polled 1,000 UK consumers to UBER’S POWERFUL REBRAND Uber’s Powerful Rebrand. Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. That’s exactly what happened with Uber when it rebranded for the second time in three years. The Uber brand became associated with negative attention rather than a positive brand experience, and its THE UNTOLD STORY OF NESTLÉ’S FARFEL THE DOG The Untold Story of Nestlé’s Farfel the Dog. Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere. His name was Farfel and with the help of ventriloquist Jimmy Nelson andhis dummy
ARTIFICIAL INTELLIGENCE; FACTS VS FICTION While AI is the broader concept or skill of machines being able to carry out tasks in a way that we consider as ‘smart,’ machine learning is the technique where through the consumption of data machines are able to learn for themselves. It is machine learning that is most often referred to in today’s AI conversations. BEYOND THE SCREEN: HOW TECHNOLOGY IS CHANGING BRANDING Technology is once again creating new challenges and opportunities for brands. We are now entering the “third wave” of the internet, which introduces immersive technologies like virtual and augmented reality, artificial intelligence, wearable devices, and conversational interfaces like voice-controlled speakers and chat bots. DISTINCTION OR EXTINCTION: FOUR WAYS DEPARTMENT STORESAUTHOR: KEVINGILL
The well-worn, global story of the struggling department store shines a stark light on the crisis facing high streets and malls everywhere. There are some retailers, however, that are tackling this challenge head on by revitalising the multi-brand store as a multi-experienceplatform.
IT’S TIME TO STOP UNDERESTIMATING NEURODIVERSE PEOPLE’S It’s Time to Stop Underestimating Neurodiverse People’s Superpowers. Greta Thunberg is a phenomenal person, who at the age of 16 has hit global headlines and has got everyone talking about global warming. It’s not just that she is young which has surprised many, it’s also that she is autistic – something that some social mediatrolls
HOW CAN YOU INCENTIVIZE CONSUMERS TO GO GREEN&QUEST This green consumer movement is even more amplified given that an increasing number of consumers expect brands to help fill the void when it comes to fixing sustainability and social issues. This movement, coupled with the economic woes due to COVID19 shuttering businesses, means that brands need to innovate and expand their environmental efforts. WHAT’S AFTER DIGITAL TRANSFORMATION IN MARKETING&QUEST By Jay Friedman, President of Goodway Group. There are two guarantees in every industry. First, that it will be transformed to be more scientific than intuitive, and second, that people will lament the loss of the ‘art’ of that intuition. THE 5 BIGGEST SMALL BUSINESS MARKETING CHALLENGES Challenge #1: Lack of Leads. Without leads, you have no customers. Without customers you have no business. Not for long anyway. If your business is struggling to find leads, know that you’re not alone. According to survey data from small business network Alignable, a shortage of leads is the biggest marketing challenge for smallbusinesses.
OVER 50 PERCENT OF UK CUSTOMERS FIND BANKING DIGITAL New research reveals consumer dissatisfaction and the key areas of digital transformation banks need to bank on to deliver on customer needs. London, UK, Monday, 26 th April 2021 – Over 50% of customers in the UK find their bank’s digital experience lacking, according to new research launching today from digital transformation agency Equator.. The agency polled 1,000 UK consumers to UBER’S POWERFUL REBRAND Uber’s Powerful Rebrand. Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. That’s exactly what happened with Uber when it rebranded for the second time in three years. The Uber brand became associated with negative attention rather than a positive brand experience, and its THE UNTOLD STORY OF NESTLÉ’S FARFEL THE DOG The Untold Story of Nestlé’s Farfel the Dog. Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere. His name was Farfel and with the help of ventriloquist Jimmy Nelson andhis dummy
ARTIFICIAL INTELLIGENCE; FACTS VS FICTION While AI is the broader concept or skill of machines being able to carry out tasks in a way that we consider as ‘smart,’ machine learning is the technique where through the consumption of data machines are able to learn for themselves. It is machine learning that is most often referred to in today’s AI conversations. BEYOND THE SCREEN: HOW TECHNOLOGY IS CHANGING BRANDING Technology is once again creating new challenges and opportunities for brands. We are now entering the “third wave” of the internet, which introduces immersive technologies like virtual and augmented reality, artificial intelligence, wearable devices, and conversational interfaces like voice-controlled speakers and chat bots. THE FRIENDS REUNION: FOUR NEW MARKETING INSIGHTS ABOUT 50 By Patricia Lippe Davis, VP Marketing, AARP Media Solutions. The Friends reunion special, which has been “on a break” this past year, is back in production at last – giving fans everywhere something to look forward to as we think about what our own post-pandemic lives will look like.. For many Gen Xers and Boomers like myself, Friends was a cultural touchstone; it reflected who wewere
HOW ADVERTISING CREATED, THEN DESTROYED, AMERICAN CULTURE Advertising’s success brought new tools and strategies to marketers in the boom of the 80s. “Target marketing” enabled the super slicing of the American public by age, race, income, education, geography and other factors that helped brands laser-focus on their ideal customer. “Adults 18–49” became the currency of mediaplanners.
IT’S TIME TO STOP UNDERESTIMATING NEURODIVERSE PEOPLE’S It’s Time to Stop Underestimating Neurodiverse People’s Superpowers. Greta Thunberg is a phenomenal person, who at the age of 16 has hit global headlines and has got everyone talking about global warming. It’s not just that she is young which has surprised many, it’s also that she is autistic – something that some social mediatrolls
BEYOND THE SCREEN: HOW TECHNOLOGY IS CHANGING BRANDING Technology is once again creating new challenges and opportunities for brands. We are now entering the “third wave” of the internet, which introduces immersive technologies like virtual and augmented reality, artificial intelligence, wearable devices, and conversational interfaces like voice-controlled speakers and chat bots. 12 PREDICTIONS FOR THE FUTURE OF VR AND AR In this article, I cover 12 high level concepts about what I believe is the future of immersive technologies, and how it will impact our lives over the next decade. 1. Immersive technologies are the next change of interface. History shows that every 10 to 15 years, a new computing platform emerges: computer in the 70s, Internet in the 90s A HOW TO GUIDE TO SUSTAINABILITY IN EXPERIENTIAL A How To Guide To Sustainability in Experiential. The internet is filled with articles on why sustainability is an important consideration for experiential campaigns. But the issue with these articles is that the ‘why’ is always the focus. They neglect the ‘how’ and leave readers who care about the environment confusedabout what they
HOW TOYOTA CHANGED AN ENTIRE GENERATION’S PERCEPTION OF How Toyota Changed An Entire Generation’s Perception Of Its Brand. Verizon Media is proud to announce its 2019 collection of best-in-class, innovative advertising campaigns. Chosen by a panel of advertising industry leaders, campaigns featured as part of this two-part series made the best use of Verizon Media’s ad solutions,broke new
THE UNTOLD STORY OF NESTLÉ’S FARFEL THE DOG The Untold Story of Nestlé’s Farfel the Dog. Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere. His name was Farfel and with the help of ventriloquist Jimmy Nelson andhis dummy
BREAKFAST BREAKTHROUGH: HOW EGGO MADE A MAJOR COMEBACK IN In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.Oh, and she got away with it using her psychokinetic abilities. THE BRIEF, UNUSUAL LIFE OF THE ARBY’S OVEN MITT Eleven years before Pharrell Williams was spotted at the Grammy Awards in a fedora that bore a striking resemblance to the hat featured in the Arby’s logo, the fast food chain was turning heads for their latest advertising campaign.Arby’s introduced an animated character on March 2, 2003 named Oven Mitt to become the new spokesmitt for thebrand.
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Brand Stars
5 STRATEGIES TO HELP PROTECT YOUR BRAND IN SOCIAL MEDIA_by_ Dane Panes
December 1,
2020
Brand Stars
APPLE VS. FACEBOOK: THE FIGHT OVER IDFA AND THE IMPACT ON MOBILE APPMARKETERS
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.Read More →
December 1, 2020
Brand Stars
GET THE INSIGHTS YOUR BRAND NEEDS TO SUCCEED IN DIGITAL AUDIOMARKETING
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November 30, 2020
Techtelligence
WHAT’S SHAPING THE FUTURE OF STREAMING? Download this exclusive intelligence report from Tubi to learn what is happening in the TV and advertising-supported video on-demand sector.Read More →
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SIX STEPS FOR BUILDING A CULTURE OF DIGITAL INNOVATION Digital innovation is essential for modern brands – now more than ever. Last month, Gartner released a report urging companies to prioritize digitization now to succeed in a post-COVID world.Read More →
November 30, 2020
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5 STRATEGIES TO HELP PROTECT YOUR BRAND IN SOCIAL MEDIA As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.Read More →
December 1, 2020
Brand Stars
APPLE VS. FACEBOOK: THE FIGHT OVER IDFA AND THE IMPACT ON MOBILE APPMARKETERS
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.Read More →
December 1, 2020
Brand Stars
GET THE INSIGHTS YOUR BRAND NEEDS TO SUCCEED IN DIGITAL AUDIOMARKETING
As an advertiser, you have surely considered digital audio for your brand, but how do you measure the impact of a campaign when it runs on streaming audio or the latest hot podcast?Read More →
November 30, 2020
Techtelligence
WHAT’S SHAPING THE FUTURE OF STREAMING? Download this exclusive intelligence report from Tubi to learn what is happening in the TV and advertising-supported video on-demand sector.Read More →
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SIX STEPS FOR BUILDING A CULTURE OF DIGITAL INNOVATION Digital innovation is essential for modern brands – now more than ever. Last month, Gartner released a report urging companies to prioritize digitization now to succeed in a post-COVID world.Read More →
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5 STRATEGIES TO HELP PROTECT YOUR BRAND IN SOCIAL MEDIA As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.Read More →
December 1, 2020
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GET THE INSIGHTS YOUR BRAND NEEDS TO SUCCEED IN DIGITAL AUDIOMARKETING
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Techtelligence
WHAT’S SHAPING THE FUTURE OF STREAMING? Download this exclusive intelligence report from Tubi to learn what is happening in the TV and advertising-supported video on-demand sector.Read More →
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Techtelligence
2 days
ago
WHAT’S SHAPING THE FUTURE OF STREAMING? Download this exclusive intelligence report from Tubi to learn what is happening in the TV and advertising-supported video on-demand sector.November 30, 2020
Storytellers
2 days ago
TIDES ARE CHANGING IN THE TV/VIDEO LANDSCAPE: FOLLOW THE TECH One thing that isn’t divided these days is traditional and digital media. And the lines haven’t just blurred—they’ve effectively dissolved. TV is no longer only traditional cable and satellite packages; now, it’s viewed in multiple ways on every screen in thehome.
November 30, 2020
Podcasts 3
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ADELPHOI MUSIC PODCAST: AUDIO BRANDING – THE SHADOW OF INTEL In this new episode of The Adelphoi Music Podcast Series we share some of the fruits of our research, as we take a critical look at one of the classic sonic logos, the Intel ‘bongs’November 29, 2020
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November 27, 2020
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NEW SURVEY REVEALS IMPACT OF COVID AND REMOTE WORK ON EMPLOYEES Organizations have made significant changes to enable working from home – but what has it meant for employees, and specifically theirexpense claims?
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ADELPHOI MUSIC PODCAST: AUDIO BRANDING – THE SHADOW OF INTEL In this new episode of The Adelphoi Music Podcast Series we share some of the fruits of our research, as we take a critical look at one of the classic sonic logos, the Intel ‘bongs’ GREAT MINDS: SUE UNERMAN ON LEADERSHIP AND PERSONAL RESPONSIBILITY Mediacom’s Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace. PERSPECTIVES: STACI BRINKMAN, FOUNDER AND CEO, SIPS BY Tips and lessons on creating a business around something you love, the beauty and benefits of tea, coupling DTC, research, technology andtea.
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