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growth platform.
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AdRoll is a simple and effective platform for advertising online and retargeting previous website visitors to bring them back to yoursite.'
ADVERTISING KPI BENCHMARKS REPORT Q2 2021 The most effective digital marketing campaigns are backed by rigorous research and structured according to tangible goals. Often called benchmarks or key performance indicators (KPIs), these metrics are essential for defining the parameters of a digital campaign, planning creative, seeking advertising budget, and determining successpost-campaign.
CONNECT ADROLL TO YOUR SITE BY INSTALLING THE ADROLL PIXEL Additionally, web developers can install PixelPal to verify that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.; Once installed, the extension’s icon will be available next to your address bar. STREAMING SERVICES: BREAKING INTO A COMPETITIVE MARKET Streaming services. Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded way back in1997.
WHAT IS THE ADROLL PIXEL? The AdRoll Pixel is a JavaScript code snippet placed in the header of your site that tracks everything your visitors are doing on your site. Your AdRoll Pixel is uniquely generated as soon as you sign up for your AdRoll account. If you manage multiple websites, and therefore create additional advertiser profiles, we generate a pixel code for CONNECT YOUR FACEBOOK BUSINESS PAGE On the AdRoll Connect to Facebook step, select Send an advertiser access request to a page you don't have Admin access to. Send the link we provide to the Facebook admin for the account. Instruct them go to the Page Roles section of their Facebook Business manager and accept the partner request. Back in AdRoll, click Connection Accepted. ADVERTISING POLICIES OVERVIEW Advertising Policies Overview. Our Advertising Policies aim to provide information and advice on the different types of ads, landing pages, and website content that is eligible to run via NextRoll. NextRoll is partnered with over 500 partner ad networks and exchanges, and we must ensure that our policies are aligned and compliant at all times. BIDIQ: OPTIMIZATION MADE EASY BidIQ: Optimization Made Easy. BidIQ is the artificial intelligence that powers AdRoll. The technology helps achieve the best ROAS possible by finding you the right visitor, at the right time, at the optimal price. BidIQ is active by default for all campaigns. BidIQfinds
PRIVACY NOTICE REQUIREMENTS In addition to using a “consent mechanism” to obtain consent to collect personal data via the pixel, the GDPR requires that you include at least the following information in your privacy notice: Disclosure of the purposes of processing the personal data collected on your sites (i.e. the NextRoll services which you are using); Thelegal
DIGITAL MARKETING & GROWTH MARKETING PLATFORM With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’sgrowth platform.
PLEASE SIGN IN
AdRoll is a simple and effective platform for advertising online and retargeting previous website visitors to bring them back to yoursite.'
ADVERTISING KPI BENCHMARKS REPORT Q2 2021 The most effective digital marketing campaigns are backed by rigorous research and structured according to tangible goals. Often called benchmarks or key performance indicators (KPIs), these metrics are essential for defining the parameters of a digital campaign, planning creative, seeking advertising budget, and determining successpost-campaign.
CONNECT ADROLL TO YOUR SITE BY INSTALLING THE ADROLL PIXEL Additionally, web developers can install PixelPal to verify that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.; Once installed, the extension’s icon will be available next to your address bar. DIGITAL ADVERTISING SOFTWARE WITH CROSS-CHANNEL AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. ADROLL CUSTOMER STORIES The first two years that we included the AdRoll campaign in our ongoing marketing cycles, our campaigns resulted in a 2–3X increase in traffic to our websites. This year, we faced a potential challenge when EDHEC launched a more expensive, luxury programme that needed itsown footprint.
POST-PANDEMIC REOPENINGS: WHAT DIGITAL BRANDS CAN EXPECT Here is how ecommerce brands can take advantage of post-pandemic retail reopenings with a mix of convenience and experience. WHAT IS EMAIL MARKETING AUTOMATION AND HOW DOES IT WORK Email marketing automation is the practice of using preset parameters to issue marketing communications to customers or subscribers. HOW TO CREATE A BEHAVIORAL TARGETING AND RETARGETING The more you “know” your customer, the more effective you will be in retargeting them with dynamic content that accomplishes your marketing goals. Here are three tips for creating a personalized behavioral retargeting strategy. 1. Use remarketing to target people who have already shown interest. HOW TO USE SOCIAL MEDIA TO INCREASE BRAND AWARENESS Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness.. Choose the Right Platform(s) for Your Audience 8 STRATEGIES FOR BUILDING BRAND EQUITY The Key to Brand Equity. Since brand equity is rooted in customer experience and perception, building it is much like building human relationships. Communication is key from the first initial encounter and throughout every touchpoint thereafter. That’s one reason brands like Amazon, Netflix, and Dove rank so highly among consumers. MEASURING IMPACT: THE BEGINNER’S GUIDE TO INCREMENTALITY A Closer Look Into Incrementality. Incrementality is a way to measure an event that wouldn’t have occurred without a specific interaction, such as an ad view, and that resulted in the desired outcome, such as a conversion. In the context of ads, it can be HOW TO CREATE AN ABANDONED CART RECOVERY CAMPAIGN Personalize Your Landing Page So, what do you do after your emails or ads bring the shoppers back to your site? This is the last part of your abandoned cart recovery campaign and often the last one marketers think about, if at all. BIDIQ: OPTIMIZATION MADE EASY BidIQ: Optimization Made Easy. BidIQ is the artificial intelligence that powers AdRoll. The technology helps achieve the best ROAS possible by finding you the right visitor, at the right time, at the optimal price. BidIQ is active by default for all campaigns. BidIQfinds
DIGITAL MARKETING & GROWTH MARKETING PLATFORM With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’sgrowth platform.
DIGITAL ADVERTISING SOFTWARE WITH CROSS-CHANNEL AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. BRAND AWARENESS TOOLS FOR MARKETING Find more customers like your VIPs. AdRoll audience targeting works with our AI to create awareness with the right shoppers, in the right place, at the right time, to get new high-quality traffic to yoursite.
DIGITAL MARKETING AD SIZES YOU NEED TO KNOW Digital Marketing Ad Sizes You Need to Know. There’s a lot of confusion surrounding the different types of digital ads. To make things less complicated, we’ve provided the creative requirements for all display/banner ad sizes and social ad sizes so that any display advertising company can create the proper-sized ads you need. AdRoll supports all these ad types and makes it easy to ADVERTISING KPI BENCHMARKS REPORT Q2 2021 The most effective digital marketing campaigns are backed by rigorous research and structured according to tangible goals. Often called benchmarks or key performance indicators (KPIs), these metrics are essential for defining the parameters of a digital campaign, planning creative, seeking advertising budget, and determining successpost-campaign.
ADROLL HELP CENTER
Getting Started. Set up your AdRoll account and learn how to use theplatform.
CONNECT ADROLL TO YOUR SITE BY INSTALLING THE ADROLL PIXEL Additionally, web developers can install PixelPal to verify that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.; Once installed, the extension’s icon will be available next to your address bar. RECOMMENDED AD SIZES Below are some recommended ad sizes for the most common type of ads used when getting started with AdRoll. Static Web Banners Recommended sizes: 300x250 160x600 300x600 970x250 728x BIDIQ: OPTIMIZATION MADE EASY BidIQ: Optimization Made Easy. BidIQ is the artificial intelligence that powers AdRoll. The technology helps achieve the best ROAS possible by finding you the right visitor, at the right time, at the optimal price. BidIQ is active by default for all campaigns. BidIQfinds
CONNECT YOUR FACEBOOK BUSINESS PAGE On the AdRoll Connect to Facebook step, select Send an advertiser access request to a page you don't have Admin access to. Send the link we provide to the Facebook admin for the account. Instruct them go to the Page Roles section of their Facebook Business manager and accept the partner request. Back in AdRoll, click Connection Accepted. DIGITAL MARKETING & GROWTH MARKETING PLATFORM With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’sgrowth platform.
DIGITAL ADVERTISING SOFTWARE WITH CROSS-CHANNEL AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. BRAND AWARENESS TOOLS FOR MARKETING Find more customers like your VIPs. AdRoll audience targeting works with our AI to create awareness with the right shoppers, in the right place, at the right time, to get new high-quality traffic to yoursite.
DIGITAL MARKETING AD SIZES YOU NEED TO KNOW Digital Marketing Ad Sizes You Need to Know. There’s a lot of confusion surrounding the different types of digital ads. To make things less complicated, we’ve provided the creative requirements for all display/banner ad sizes and social ad sizes so that any display advertising company can create the proper-sized ads you need. AdRoll supports all these ad types and makes it easy to ADVERTISING KPI BENCHMARKS REPORT Q2 2021 The most effective digital marketing campaigns are backed by rigorous research and structured according to tangible goals. Often called benchmarks or key performance indicators (KPIs), these metrics are essential for defining the parameters of a digital campaign, planning creative, seeking advertising budget, and determining successpost-campaign.
ADROLL HELP CENTER
Getting Started. Set up your AdRoll account and learn how to use theplatform.
CONNECT ADROLL TO YOUR SITE BY INSTALLING THE ADROLL PIXEL Additionally, web developers can install PixelPal to verify that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.; Once installed, the extension’s icon will be available next to your address bar. RECOMMENDED AD SIZES Below are some recommended ad sizes for the most common type of ads used when getting started with AdRoll. Static Web Banners Recommended sizes: 300x250 160x600 300x600 970x250 728x BIDIQ: OPTIMIZATION MADE EASY BidIQ: Optimization Made Easy. BidIQ is the artificial intelligence that powers AdRoll. The technology helps achieve the best ROAS possible by finding you the right visitor, at the right time, at the optimal price. BidIQ is active by default for all campaigns. BidIQfinds
CONNECT YOUR FACEBOOK BUSINESS PAGE On the AdRoll Connect to Facebook step, select Send an advertiser access request to a page you don't have Admin access to. Send the link we provide to the Facebook admin for the account. Instruct them go to the Page Roles section of their Facebook Business manager and accept the partner request. Back in AdRoll, click Connection Accepted.PRICING | ADROLL
Get free marketing tools, and see pricing for AdRoll's growth marketing automation platform, helping D2C e-commerce brands grow with brand awareness, retargeting, email, and onsite personalization. DIGITAL ADVERTISING SOFTWARE WITH CROSS-CHANNEL AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. POST-PANDEMIC REOPENINGS: WHAT DIGITAL BRANDS CAN EXPECT Here is how ecommerce brands can take advantage of post-pandemic retail reopenings with a mix of convenience and experience. AUDIENCE TARGETING AND RETARGETING SOFTWARE AdRoll’s Audience Targeting and Retargeting software offers contextual targeting, demographic targeting, affinity targeting, lookalike targeting, retargeting, and targeting for CRM audiences, to help you find your audience, and keep them coming back. Learn more. HOW RETARGETING WORKS How does Retargeting work? Retargeting works by utilizing “cookies”, a small piece of data stored by the Web browser that remembers users who visited your advertisement or webpage. Marketing teams can then utilize this cookie data to serve ads to the users again. By showing relevant, targeted ads to users that have shown aninterest in your
CONNECT ADROLL TO YOUR SITE BY INSTALLING THE ADROLL PIXEL Additionally, web developers can install PixelPal to verify that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.; Once installed, the extension’s icon will be available next to your address bar. STREAMING SERVICES: BREAKING INTO A COMPETITIVE MARKET Streaming services. Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded way back in1997.
A GUIDE ON MULTILINGUAL ECOMMERCE FOR SMALL BUSINESSES A guide on multilingual ecommerce for small businesses to grow revenue and operate on an international level from the comfort of your home. CONNECT YOUR FACEBOOK BUSINESS PAGE On the AdRoll Connect to Facebook step, select Send an advertiser access request to a page you don't have Admin access to. Send the link we provide to the Facebook admin for the account. Instruct them go to the Page Roles section of their Facebook Business manager and accept the partner request. Back in AdRoll, click Connection Accepted. LEVERAGING YOUR EXISTING EMAIL LISTS Re-engage: Reach out to leads and complement your lead nurturing programs with cross-channel retargeting. Leverage existing emails: Multiply the investment in your email database by leveraging your email audience on display. AdRoll makes it easy to onboard your first-party CRM data. Connect online and offline campaigns: Integrateyour offline
DIGITAL MARKETING & GROWTH MARKETING PLATFORM With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’sgrowth platform.
DIGITAL ADVERTISING SOFTWARE WITH CROSS-CHANNEL AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. ADVERTISING KPI BENCHMARKS REPORT Q2 2021 The most effective digital marketing campaigns are backed by rigorous research and structured according to tangible goals. Often called benchmarks or key performance indicators (KPIs), these metrics are essential for defining the parameters of a digital campaign, planning creative, seeking advertising budget, and determining successpost-campaign.
DIGITAL MARKETING AD SIZES YOU NEED TO KNOW Digital Marketing Ad Sizes You Need to Know. There’s a lot of confusion surrounding the different types of digital ads. To make things less complicated, we’ve provided the creative requirements for all display/banner ad sizes and social ad sizes so that any display advertising company can create the proper-sized ads you need. AdRoll supports all these ad types and makes it easy to CONNECT ADROLL TO YOUR SITE BY INSTALLING THE ADROLL PIXEL Additionally, web developers can install PixelPal to verify that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.; Once installed, the extension’s icon will be available next to your address bar. STREAMING SERVICES: BREAKING INTO A COMPETITIVE MARKET Streaming services. Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded way back in1997.
RECOMMENDED AD SIZES Below are some recommended ad sizes for the most common type of ads used when getting started with AdRoll. Static Web Banners Recommended sizes: 300x250 160x600 300x600 970x250 728x CONNECT YOUR FACEBOOK BUSINESS PAGE On the AdRoll Connect to Facebook step, select Send an advertiser access request to a page you don't have Admin access to. Send the link we provide to the Facebook admin for the account. Instruct them go to the Page Roles section of their Facebook Business manager and accept the partner request. Back in AdRoll, click Connection Accepted. BIDIQ: OPTIMIZATION MADE EASY BidIQ: Optimization Made Easy. BidIQ is the artificial intelligence that powers AdRoll. The technology helps achieve the best ROAS possible by finding you the right visitor, at the right time, at the optimal price. BidIQ is active by default for all campaigns. BidIQfinds
PRIVACY NOTICE REQUIREMENTS In addition to using a “consent mechanism” to obtain consent to collect personal data via the pixel, the GDPR requires that you include at least the following information in your privacy notice: Disclosure of the purposes of processing the personal data collected on your sites (i.e. the NextRoll services which you are using); Thelegal
DIGITAL MARKETING & GROWTH MARKETING PLATFORM With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’sgrowth platform.
ADVERTISING KPI BENCHMARKS REPORT Q2 2021 The most effective digital marketing campaigns are backed by rigorous research and structured according to tangible goals. Often called benchmarks or key performance indicators (KPIs), these metrics are essential for defining the parameters of a digital campaign, planning creative, seeking advertising budget, and determining successpost-campaign.
STREAMING SERVICES: BREAKING INTO A COMPETITIVE MARKET Streaming services. Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded way back in1997.
CONNECT ADROLL TO YOUR SITE BY INSTALLING THE ADROLL PIXEL Additionally, web developers can install PixelPal to verify that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.; Once installed, the extension’s icon will be available next to your address bar. WHAT IS THE ADROLL PIXEL? The AdRoll Pixel is a JavaScript code snippet placed in the header of your site that tracks everything your visitors are doing on your site. Your AdRoll Pixel is uniquely generated as soon as you sign up for your AdRoll account. If you manage multiple websites, and therefore create additional advertiser profiles, we generate a pixel code for RECOMMENDED AD SIZES Below are some recommended ad sizes for the most common type of ads used when getting started with AdRoll. Static Web Banners Recommended sizes: 300x250 160x600 300x600 970x250 728x CONNECT YOUR FACEBOOK BUSINESS PAGE On the AdRoll Connect to Facebook step, select Send an advertiser access request to a page you don't have Admin access to. Send the link we provide to the Facebook admin for the account. Instruct them go to the Page Roles section of their Facebook Business manager and accept the partner request. Back in AdRoll, click Connection Accepted. ADVERTISING POLICIES OVERVIEW Advertising Policies Overview. Our Advertising Policies aim to provide information and advice on the different types of ads, landing pages, and website content that is eligible to run via NextRoll. NextRoll is partnered with over 500 partner ad networks and exchanges, and we must ensure that our policies are aligned and compliant at all times. BIDIQ: OPTIMIZATION MADE EASY BidIQ: Optimization Made Easy. BidIQ is the artificial intelligence that powers AdRoll. The technology helps achieve the best ROAS possible by finding you the right visitor, at the right time, at the optimal price. BidIQ is active by default for all campaigns. BidIQfinds
PRIVACY NOTICE REQUIREMENTS In addition to using a “consent mechanism” to obtain consent to collect personal data via the pixel, the GDPR requires that you include at least the following information in your privacy notice: Disclosure of the purposes of processing the personal data collected on your sites (i.e. the NextRoll services which you are using); Thelegal
ADROLL CUSTOMER STORIES The first two years that we included the AdRoll campaign in our ongoing marketing cycles, our campaigns resulted in a 2–3X increase in traffic to our websites. This year, we faced a potential challenge when EDHEC launched a more expensive, luxury programme that needed itsown footprint.
DIGITAL ADVERTISING SOFTWARE WITH CROSS-CHANNEL AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. BRAND AWARENESS TOOLS FOR MARKETING Find more customers like your VIPs. AdRoll audience targeting works with our AI to create awareness with the right shoppers, in the right place, at the right time, to get new high-quality traffic to yoursite.
POST-PANDEMIC REOPENINGS: WHAT DIGITAL BRANDS CAN EXPECT Here is how ecommerce brands can take advantage of post-pandemic retail reopenings with a mix of convenience and experience. THE ULTIMATE GUIDE TO EMAIL RETARGETING We value your privacy and you can learn about all our data collection practices here.Don't forget, you can always unsubscribe at any time.. I consent to receive marketing communications from NextRoll, Inc., and understand that I can unsubscribe at any time by contacting thesender.
CROSS-CHANNEL ATTRIBUTION Full-Funnel Attribution for Your Entire Customer Journey. Get to know your most important customers, and personalize their journeys. AdRoll’s Growth Marketing Platform comes complete with a suite of free, powerful cross-channel attribution tools you need to effectively monitor and optimize all your marketing activities in one place. VIDEO ADS – ADROLL HELP CENTER Upload Video Ads. You can add video ads to AdRoll either from your ad library, or directly in a campaign. From your ad library, click on Upload on the top right. While creating or editing a campaign, when you get to the ads step, click Upload. Drag and drop your MP4 or MOV video file (s) into the drop zone. 8 STRATEGIES FOR BUILDING BRAND EQUITY The Key to Brand Equity. Since brand equity is rooted in customer experience and perception, building it is much like building human relationships. Communication is key from the first initial encounter and throughout every touchpoint thereafter. That’s one reason brands like Amazon, Netflix, and Dove rank so highly among consumers. HOW TO USE SOCIAL MEDIA TO INCREASE BRAND AWARENESS Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness.. Choose the Right Platform(s) for Your AudienceTRACK CONVERSIONS
Place your AdRoll Pixel so that it fires on every page of your site. Your AdRoll Pixel is the key to tracking your site activity, including conversions. We’ll know when someone converts based on how you define your conversion audience. There are several ways to define a conversion: Fixed. URL. DIGITAL MARKETING & GROWTH MARKETING PLATFORM With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’sgrowth platform.
DIGITAL ADVERTISING SOFTWARE WITH CROSS-CHANNEL AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. ADVERTISING KPI BENCHMARKS REPORT Q2 2021 The most effective digital marketing campaigns are backed by rigorous research and structured according to tangible goals. Often called benchmarks or key performance indicators (KPIs), these metrics are essential for defining the parameters of a digital campaign, planning creative, seeking advertising budget, and determining successpost-campaign.
DIGITAL MARKETING AD SIZES YOU NEED TO KNOW Digital Marketing Ad Sizes You Need to Know. There’s a lot of confusion surrounding the different types of digital ads. To make things less complicated, we’ve provided the creative requirements for all display/banner ad sizes and social ad sizes so that any display advertising company can create the proper-sized ads you need. AdRoll supports all these ad types and makes it easy to CONNECT ADROLL TO YOUR SITE BY INSTALLING THE ADROLL PIXEL Additionally, web developers can install PixelPal to verify that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.; Once installed, the extension’s icon will be available next to your address bar. STREAMING SERVICES: BREAKING INTO A COMPETITIVE MARKET Streaming services. Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded way back in1997.
RECOMMENDED AD SIZES Below are some recommended ad sizes for the most common type of ads used when getting started with AdRoll. Static Web Banners Recommended sizes: 300x250 160x600 300x600 970x250 728x CONNECT YOUR FACEBOOK BUSINESS PAGE On the AdRoll Connect to Facebook step, select Send an advertiser access request to a page you don't have Admin access to. Send the link we provide to the Facebook admin for the account. Instruct them go to the Page Roles section of their Facebook Business manager and accept the partner request. Back in AdRoll, click Connection Accepted. BIDIQ: OPTIMIZATION MADE EASY BidIQ: Optimization Made Easy. BidIQ is the artificial intelligence that powers AdRoll. The technology helps achieve the best ROAS possible by finding you the right visitor, at the right time, at the optimal price. BidIQ is active by default for all campaigns. BidIQfinds
PRIVACY NOTICE REQUIREMENTS In addition to using a “consent mechanism” to obtain consent to collect personal data via the pixel, the GDPR requires that you include at least the following information in your privacy notice: Disclosure of the purposes of processing the personal data collected on your sites (i.e. the NextRoll services which you are using); Thelegal
DIGITAL MARKETING & GROWTH MARKETING PLATFORM With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’sgrowth platform.
DIGITAL ADVERTISING SOFTWARE WITH CROSS-CHANNEL AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. ADVERTISING KPI BENCHMARKS REPORT Q2 2021 The most effective digital marketing campaigns are backed by rigorous research and structured according to tangible goals. Often called benchmarks or key performance indicators (KPIs), these metrics are essential for defining the parameters of a digital campaign, planning creative, seeking advertising budget, and determining successpost-campaign.
DIGITAL MARKETING AD SIZES YOU NEED TO KNOW Digital Marketing Ad Sizes You Need to Know. There’s a lot of confusion surrounding the different types of digital ads. To make things less complicated, we’ve provided the creative requirements for all display/banner ad sizes and social ad sizes so that any display advertising company can create the proper-sized ads you need. AdRoll supports all these ad types and makes it easy to CONNECT ADROLL TO YOUR SITE BY INSTALLING THE ADROLL PIXEL Additionally, web developers can install PixelPal to verify that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.; Once installed, the extension’s icon will be available next to your address bar. STREAMING SERVICES: BREAKING INTO A COMPETITIVE MARKET Streaming services. Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded way back in1997.
RECOMMENDED AD SIZES Below are some recommended ad sizes for the most common type of ads used when getting started with AdRoll. Static Web Banners Recommended sizes: 300x250 160x600 300x600 970x250 728x CONNECT YOUR FACEBOOK BUSINESS PAGE On the AdRoll Connect to Facebook step, select Send an advertiser access request to a page you don't have Admin access to. Send the link we provide to the Facebook admin for the account. Instruct them go to the Page Roles section of their Facebook Business manager and accept the partner request. Back in AdRoll, click Connection Accepted. BIDIQ: OPTIMIZATION MADE EASY BidIQ: Optimization Made Easy. BidIQ is the artificial intelligence that powers AdRoll. The technology helps achieve the best ROAS possible by finding you the right visitor, at the right time, at the optimal price. BidIQ is active by default for all campaigns. BidIQfinds
PRIVACY NOTICE REQUIREMENTS In addition to using a “consent mechanism” to obtain consent to collect personal data via the pixel, the GDPR requires that you include at least the following information in your privacy notice: Disclosure of the purposes of processing the personal data collected on your sites (i.e. the NextRoll services which you are using); Thelegal
ADROLL CUSTOMER STORIES The first two years that we included the AdRoll campaign in our ongoing marketing cycles, our campaigns resulted in a 2–3X increase in traffic to our websites. This year, we faced a potential challenge when EDHEC launched a more expensive, luxury programme that needed itsown footprint.
DIGITAL ADVERTISING SOFTWARE WITH CROSS-CHANNEL AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. BRAND AWARENESS TOOLS FOR MARKETING Find more customers like your VIPs. AdRoll audience targeting works with our AI to create awareness with the right shoppers, in the right place, at the right time, to get new high-quality traffic to yoursite.
CROSS-CHANNEL ATTRIBUTION Full-Funnel Attribution for Your Entire Customer Journey. Get to know your most important customers, and personalize their journeys. AdRoll’s Growth Marketing Platform comes complete with a suite of free, powerful cross-channel attribution tools you need to effectively monitor and optimize all your marketing activities in one place. THE ULTIMATE GUIDE TO EMAIL RETARGETING We value your privacy and you can learn about all our data collection practices here.Don't forget, you can always unsubscribe at any time.. I consent to receive marketing communications from NextRoll, Inc., and understand that I can unsubscribe at any time by contacting thesender.
VIDEO ADS – ADROLL HELP CENTER Upload Video Ads. You can add video ads to AdRoll either from your ad library, or directly in a campaign. From your ad library, click on Upload on the top right. While creating or editing a campaign, when you get to the ads step, click Upload. Drag and drop your MP4 or MOV video file (s) into the drop zone. 8 STRATEGIES FOR BUILDING BRAND EQUITY The Key to Brand Equity. Since brand equity is rooted in customer experience and perception, building it is much like building human relationships. Communication is key from the first initial encounter and throughout every touchpoint thereafter. That’s one reason brands like Amazon, Netflix, and Dove rank so highly among consumers.ADROLL HELP CENTER
Getting Started. Set up your AdRoll account and learn how to use theplatform.
MEASURING IMPACT: THE BEGINNER’S GUIDE TO INCREMENTALITY A Closer Look Into Incrementality. Incrementality is a way to measure an event that wouldn’t have occurred without a specific interaction, such as an ad view, and that resulted in the desired outcome, such as a conversion. In the context of ads, it can beTRACK CONVERSIONS
Place your AdRoll Pixel so that it fires on every page of your site. Your AdRoll Pixel is the key to tracking your site activity, including conversions. We’ll know when someone converts based on how you define your conversion audience. There are several ways to define a conversion: Fixed. URL.*
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WE LEVEL THE PLAYING FIELD FOR D2C BRANDS Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales.Get Started __
PEOPLE BUY MORE FROM BRANDS THEY LOVE Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll.GROW YOUR BRAND
Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Explore ways to build your brandGROW YOUR SALES
Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Explore ways to engage your customersGROW THEIR LOYALTY
Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences. Explore how to build customer loyaltyALL IN ONE PLACE
MAKE THE MOST OF MOMENTS THAT MATTER Automatically show shoppers the most relevant products to them, with dynamic ads, email, and personalized product recommendations in youronline store.
INCREASE CUSTOMER LIFETIME VALUE Let our AI power your entire customer journey, from awareness through purchase, to increase sales, average order value, and loyalty, and get a centralized picture of cost, ROI, and impact. CONNECT & CREATE A SEAMLESS CUSTOMER EXPERIENCE AdRoll integrates easily with everything else in your world—including leading e-commerce platforms, email and marketing automation, popular reporting tools and more. BE SEEN IN MORE PLACES Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. ADDITIONAL RESOURCES Where ambitious D2C marketers get the latest actionable insights, research, and templates that build their brand and grow loyalcustomers.
Visit the AdRoll Blog Grow your brand, increase sales and optimize your customer journey with in-depth information and resources. Explore Marketing Resources See how brands like yours used our growth marketing platform to overcome challenges, exceed expectations and grow exponentially. Discover our customer stories "ADROLL HAS BEEN SUCH AN IMPORTANT PART OF OUR GROWTH STORY. MY FIRST EVER CAMPAIGN TOOK PLACE ON BLACK FRIDAY AND DELIVERED 27X ROI. TO THIS DAY, IT STILL BLOWS MY MIND." Nav Salimian, Head of Marketing, Claudio Lugli Shirts HOW WILL YOU GROW WITH ADROLL? AdRoll helps brands generate $246 billion in sales every year. Get started, and grow faster.Start Now __
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