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ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it isnot a drill. ITV
BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience.ALPEN ARCHIVES
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano, Bitcoin Cash, XRP and Dogecoin. Each PAXG token is backed by a piece of London Good Delivery gold bar, kept in Brink’s gold vaults, which is the approved storage company of the London Bullion MarketAssociation.
BEAUTIFUL NEW BRAND FILM LAUNCHED FOR JAMES JOYCE GIN James Joyce Gin releases a new brand film that celebrates two of the authors greatest works, ‘Finnegan’s Wake’ and ‘The Dead’. Directed by Dermot Malone and produced by Banjoman, the ad subverts the typical alcohol genre in a unique celebration of emotionalexperience.
SHUTTERSTOCK LAUNCHED THE NEWSROOM, FOR 24/7 ACCESS TO Shutterstock, a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, recently announced the launch of The Newsroom, the go-to resource for global breaking news, exclusives, and archival content that will transcend traditional newsrooms. ADHUGGER | EMBRACING ADVERTISING! Anton Gherca (g7): “At Shopgrade we will be joined by professionals whom we highly respect”. 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano, Bitcoin Cash, XRP and Dogecoin. Each PAXG token is backed by a piece of London Good Delivery gold bar, kept in Brink’s gold vaults, which is the approved storage company of the London Bullion MarketAssociation.
BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. MCCANN WORLDGROUP ROMANIA APPOINTED IONELA BUTA AS ITS NEW McCann Worldgroup Romania appointed Ionela Buta as its new COO. With over 18 years of experience in digital advertising industry, from which half as member of the MRM Romania team, Ionela Buta is promoted Chief Operations Officer McCann Worlgroup Romania. On top, she will continue to supervise the business operations of MRM Romania as CEO. BEAUTIFUL NEW BRAND FILM LAUNCHED FOR JAMES JOYCE GIN James Joyce Gin releases a new brand film that celebrates two of the authors greatest works, ‘Finnegan’s Wake’ and ‘The Dead’. Directed by Dermot Malone and produced by Banjoman, the ad subverts the typical alcohol genre in a unique celebration of emotionalexperience.
BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? Keep It Simple. Sometimes, you just have to keep it simple. Stop overthinking it, stop trying to do too many things at once, and just strip it all back. Choose one channel, master it, see results, then add another into the mix. Overcomplicating it can be overwhelming and way too hard to manage. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to TOP 10 WHITE LABEL TOOLS FOR MARKETING AGENCIES Active Campaign is a marketing automation tool for email marketing, CRM, digital marketing and messaging. It claims to be the #1 automation platform for e-commerce, digital businesses and B2B companies. They offer white label services, including custom domains, HTML/CSS rebranding, custom button colours, borders, font colours,font size, etc.
SHUTTERSTOCK LAUNCHED THE NEWSROOM, FOR 24/7 ACCESS TO Shutterstock, a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, recently announced the launch of The Newsroom, the go-to resource for global breaking news, exclusives, and archival content that will transcend traditional newsrooms. FCB TO HANDLE CREATIVE AND BTL STRATEGY FOR AVON IN FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to action resonating with a recruiting campaign for future Avon representatives.ALPEN ARCHIVES
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it isnot a drill. ITV
CLIMATE NEUTRALITY IN THE ADVERTISING MARKET: MEDIAPLUS Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 – has initiated the “Green GRP”. ADHUGGER | EMBRACING ADVERTISING! Anton Gherca (g7): “At Shopgrade we will be joined by professionals whom we highly respect”. 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it isnot a drill. ITV
BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience.ALPEN ARCHIVES
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano, Bitcoin Cash, XRP and Dogecoin. Each PAXG token is backed by a piece of London Good Delivery gold bar, kept in Brink’s gold vaults, which is the approved storage company of the London Bullion MarketAssociation.
BEAUTIFUL NEW BRAND FILM LAUNCHED FOR JAMES JOYCE GIN James Joyce Gin releases a new brand film that celebrates two of the authors greatest works, ‘Finnegan’s Wake’ and ‘The Dead’. Directed by Dermot Malone and produced by Banjoman, the ad subverts the typical alcohol genre in a unique celebration of emotionalexperience.
SHUTTERSTOCK LAUNCHED THE NEWSROOM, FOR 24/7 ACCESS TO Shutterstock, a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, recently announced the launch of The Newsroom, the go-to resource for global breaking news, exclusives, and archival content that will transcend traditional newsrooms. ADHUGGER | EMBRACING ADVERTISING! Anton Gherca (g7): “At Shopgrade we will be joined by professionals whom we highly respect”. 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it isnot a drill. ITV
BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience.ALPEN ARCHIVES
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano, Bitcoin Cash, XRP and Dogecoin. Each PAXG token is backed by a piece of London Good Delivery gold bar, kept in Brink’s gold vaults, which is the approved storage company of the London Bullion MarketAssociation.
BEAUTIFUL NEW BRAND FILM LAUNCHED FOR JAMES JOYCE GIN James Joyce Gin releases a new brand film that celebrates two of the authors greatest works, ‘Finnegan’s Wake’ and ‘The Dead’. Directed by Dermot Malone and produced by Banjoman, the ad subverts the typical alcohol genre in a unique celebration of emotionalexperience.
SHUTTERSTOCK LAUNCHED THE NEWSROOM, FOR 24/7 ACCESS TO Shutterstock, a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, recently announced the launch of The Newsroom, the go-to resource for global breaking news, exclusives, and archival content that will transcend traditional newsrooms. HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? Keep It Simple. Sometimes, you just have to keep it simple. Stop overthinking it, stop trying to do too many things at once, and just strip it all back. Choose one channel, master it, see results, then add another into the mix. Overcomplicating it can be overwhelming and way too hard to manage. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to TOP 10 WHITE LABEL TOOLS FOR MARKETING AGENCIES Active Campaign is a marketing automation tool for email marketing, CRM, digital marketing and messaging. It claims to be the #1 automation platform for e-commerce, digital businesses and B2B companies. They offer white label services, including custom domains, HTML/CSS rebranding, custom button colours, borders, font colours,font size, etc.
SHUTTERSTOCK LAUNCHED THE NEWSROOM, FOR 24/7 ACCESS TO Shutterstock, a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, recently announced the launch of The Newsroom, the go-to resource for global breaking news, exclusives, and archival content that will transcend traditional newsrooms. ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it isnot a drill. ITV
FCB TO HANDLE CREATIVE AND BTL STRATEGY FOR AVON IN FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to action resonating with a recruiting campaign for future Avon representatives. ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’.ALPEN ARCHIVES
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as CLIMATE NEUTRALITY IN THE ADVERTISING MARKET: MEDIAPLUS Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 – has initiated the “Green GRP”. ADHUGGER | EMBRACING ADVERTISING! As Some SMEs Reopen for Business, E-commerce Remains Key for Sustainable Growth. The pandemic restrictions are being slowly loosened, and the usual brick-and-mortar stores in countries like the United Kingdom, Ireland, France and Czech Republic, are being opened again, while some states in the U.S. are planning May 28, 2021. CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to O2 AND SERVICEPLAN BUBBLE STAGE FREEDOM OF CHOICE ON THE O2 and Serviceplan Bubble Stage Freedom of Choice on the Big Stage. March 15, 2021. March 15, 2021. Maggie Hanson Ads, Advertising. Under the slogan “We have the entertainment. You have the choice”, Serviceplan Bubble and O 2 are drawing attention to the O 2 Select & Stream offer on TV, online, print and OOH. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. ADFORUM LAUNCHES PHNX, AN UNIQUE, FREE-TO-ENTER ONLINE AdForum launches a unique, free-to-enter online competition and a n online ceremony on July 9 will celebrate the talent behind the year’s greatest work as a tribute to the resilience of creativity.. Over the past 20 years AdForum has existed to celebrate advertisingcreativity.
BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. THE EVENING STANDARD APPOINTED JAMES WHITE AS NEW The Evening Standard announced the appointment of James White as its new Commercial Director, who will begin in the role with immediate effect.. In a newly created role, White will be responsible for all revenue lines across the multi-platform news brand, read by 2.5 million adults daily. SENAIN KHESHGI AND JONATHON KER PARTNER TO LAUNCH MAJORITY Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based Majority, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to ADHUGGER | EMBRACING ADVERTISING! As Some SMEs Reopen for Business, E-commerce Remains Key for Sustainable Growth. The pandemic restrictions are being slowly loosened, and the usual brick-and-mortar stores in countries like the United Kingdom, Ireland, France and Czech Republic, are being opened again, while some states in the U.S. are planning May 28, 2021. CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to O2 AND SERVICEPLAN BUBBLE STAGE FREEDOM OF CHOICE ON THE O2 and Serviceplan Bubble Stage Freedom of Choice on the Big Stage. March 15, 2021. March 15, 2021. Maggie Hanson Ads, Advertising. Under the slogan “We have the entertainment. You have the choice”, Serviceplan Bubble and O 2 are drawing attention to the O 2 Select & Stream offer on TV, online, print and OOH. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. ADFORUM LAUNCHES PHNX, AN UNIQUE, FREE-TO-ENTER ONLINE AdForum launches a unique, free-to-enter online competition and a n online ceremony on July 9 will celebrate the talent behind the year’s greatest work as a tribute to the resilience of creativity.. Over the past 20 years AdForum has existed to celebrate advertisingcreativity.
BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. THE EVENING STANDARD APPOINTED JAMES WHITE AS NEW The Evening Standard announced the appointment of James White as its new Commercial Director, who will begin in the role with immediate effect.. In a newly created role, White will be responsible for all revenue lines across the multi-platform news brand, read by 2.5 million adults daily. SENAIN KHESHGI AND JONATHON KER PARTNER TO LAUNCH MAJORITY Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based Majority, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to FCB TO HANDLE CREATIVE AND BTL STRATEGY FOR AVON IN 1 day ago · FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to action resonating with a recruiting campaign for future Avon representatives. ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH 1 day ago · Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’.CRYPTO ARCHIVES
Crypto: The countries most interested in Ether. Cryptocurrency has become more prominent than ever before and one of the digital coins making the most noise is Ether. Unlike its closest crypto rival Bitcoin, people can build applications May 27, 2021. May 27, 2021. Newsroom Business, Digital & Media, Finances, Studies. CLIMATE NEUTRALITY IN THE ADVERTISING MARKET: MEDIAPLUS 1 day ago · Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 – has initiated the “Green GRP”. CONTACT & NEWSLETTER You can get in touch with us anytime at adhuggergmail.com, cristinaadhugger.net or marketing adhugger.net for advertising, advertorials, partnerships or special projects. Or use the form below. * indicates required field ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN 1 day ago · Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it is not a drill. ITV EASE OF USE AND WHY THAT'S IMPORTANT FOR YOUR BUSINESS Relieves Pressure On Customer Service. When your business is easy to use, it will relieve some of the pressure on customer services. Not as many people are going to be calling to ask for help, or emailing to say that they don’t understand something. Your customers are the backbone of your business, but that doesn’t mean that you can reply WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? Keep It Simple. Sometimes, you just have to keep it simple. Stop overthinking it, stop trying to do too many things at once, and just strip it all back. Choose one channel, master it, see results, then add another into the mix. Overcomplicating it can be overwhelming and way too hard to manage. SHUTTERSTOCK RELEASED 2021 CREATIVE TRENDS REPORT Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and innovation in 2021. The current edition is the 10th anniversary one of Creative Trends Report, highlighting both global and local trends that will inspire creative expression and NESCAFE PUTS THE "GOOD" BACK IN "GOOD MORNING", IN AN Nescafe and Publicis Worldwide introduce a new campaign in Europe with a meaningful statement, as most markets gradually get out ofconfinement. For
ADHUGGER | EMBRACING ADVERTISING! As Some SMEs Reopen for Business, E-commerce Remains Key for Sustainable Growth. The pandemic restrictions are being slowly loosened, and the usual brick-and-mortar stores in countries like the United Kingdom, Ireland, France and Czech Republic, are being opened again, while some states in the U.S. are planning May 28, 2021. CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to O2 AND SERVICEPLAN BUBBLE STAGE FREEDOM OF CHOICE ON THE O2 and Serviceplan Bubble Stage Freedom of Choice on the Big Stage. March 15, 2021. March 15, 2021. Maggie Hanson Ads, Advertising. Under the slogan “We have the entertainment. You have the choice”, Serviceplan Bubble and O 2 are drawing attention to the O 2 Select & Stream offer on TV, online, print and OOH. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. ADFORUM LAUNCHES PHNX, AN UNIQUE, FREE-TO-ENTER ONLINE AdForum launches a unique, free-to-enter online competition and a n online ceremony on July 9 will celebrate the talent behind the year’s greatest work as a tribute to the resilience of creativity.. Over the past 20 years AdForum has existed to celebrate advertisingcreativity.
BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. THE EVENING STANDARD APPOINTED JAMES WHITE AS NEW The Evening Standard announced the appointment of James White as its new Commercial Director, who will begin in the role with immediate effect.. In a newly created role, White will be responsible for all revenue lines across the multi-platform news brand, read by 2.5 million adults daily. SENAIN KHESHGI AND JONATHON KER PARTNER TO LAUNCH MAJORITY Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based Majority, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to ADHUGGER | EMBRACING ADVERTISING! As Some SMEs Reopen for Business, E-commerce Remains Key for Sustainable Growth. The pandemic restrictions are being slowly loosened, and the usual brick-and-mortar stores in countries like the United Kingdom, Ireland, France and Czech Republic, are being opened again, while some states in the U.S. are planning May 28, 2021. CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to O2 AND SERVICEPLAN BUBBLE STAGE FREEDOM OF CHOICE ON THE O2 and Serviceplan Bubble Stage Freedom of Choice on the Big Stage. March 15, 2021. March 15, 2021. Maggie Hanson Ads, Advertising. Under the slogan “We have the entertainment. You have the choice”, Serviceplan Bubble and O 2 are drawing attention to the O 2 Select & Stream offer on TV, online, print and OOH. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. ADFORUM LAUNCHES PHNX, AN UNIQUE, FREE-TO-ENTER ONLINE AdForum launches a unique, free-to-enter online competition and a n online ceremony on July 9 will celebrate the talent behind the year’s greatest work as a tribute to the resilience of creativity.. Over the past 20 years AdForum has existed to celebrate advertisingcreativity.
BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. THE EVENING STANDARD APPOINTED JAMES WHITE AS NEW The Evening Standard announced the appointment of James White as its new Commercial Director, who will begin in the role with immediate effect.. In a newly created role, White will be responsible for all revenue lines across the multi-platform news brand, read by 2.5 million adults daily. SENAIN KHESHGI AND JONATHON KER PARTNER TO LAUNCH MAJORITY Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based Majority, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to FCB TO HANDLE CREATIVE AND BTL STRATEGY FOR AVON IN 1 day ago · FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to action resonating with a recruiting campaign for future Avon representatives. ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH 1 day ago · Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’.CRYPTO ARCHIVES
Crypto: The countries most interested in Ether. Cryptocurrency has become more prominent than ever before and one of the digital coins making the most noise is Ether. Unlike its closest crypto rival Bitcoin, people can build applications May 27, 2021. May 27, 2021. Newsroom Business, Digital & Media, Finances, Studies. CLIMATE NEUTRALITY IN THE ADVERTISING MARKET: MEDIAPLUS 1 day ago · Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 – has initiated the “Green GRP”. CONTACT & NEWSLETTER You can get in touch with us anytime at adhuggergmail.com, cristinaadhugger.net or marketing adhugger.net for advertising, advertorials, partnerships or special projects. Or use the form below. * indicates required field ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN 1 day ago · Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it is not a drill. ITV EASE OF USE AND WHY THAT'S IMPORTANT FOR YOUR BUSINESS Relieves Pressure On Customer Service. When your business is easy to use, it will relieve some of the pressure on customer services. Not as many people are going to be calling to ask for help, or emailing to say that they don’t understand something. Your customers are the backbone of your business, but that doesn’t mean that you can reply WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? Keep It Simple. Sometimes, you just have to keep it simple. Stop overthinking it, stop trying to do too many things at once, and just strip it all back. Choose one channel, master it, see results, then add another into the mix. Overcomplicating it can be overwhelming and way too hard to manage. SHUTTERSTOCK RELEASED 2021 CREATIVE TRENDS REPORT Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and innovation in 2021. The current edition is the 10th anniversary one of Creative Trends Report, highlighting both global and local trends that will inspire creative expression and NESCAFE PUTS THE "GOOD" BACK IN "GOOD MORNING", IN AN Nescafe and Publicis Worldwide introduce a new campaign in Europe with a meaningful statement, as most markets gradually get out ofconfinement. For
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THOMAS BJERG AND FARAH DIB LAUNCH TWENTYTWENTY AGENCY NAMED AFTER THE YEAR WE WILL NEVER FORGET ADVERTY IS GRANTED US PATENT FOR IN-GAME AD VIEWABILITY TECHNOLOGYBRAINIMPRESSION™
CAVAI OPENS OFFICE IN MUNICH, GERMANY, AND APPOINTS FLORIAN WOLF AS SALES DIRECTOR FOR THE DACH REGION NEW PC POSTER STICKER GAME AND ANZU FORM AN EXCLUSIVE PARTNERSHIP TO BRING IMMERSIVE IN-GAME ADS INTO THE GAMEPLAY STENDAHLS GOES IN THE SEARCH OF TRUTH IN NEW CAMPAIGN FOR ACTIVISION’S LATEST RELEASE – CALL OF DUTY: BLACK OPS COLD WAR. EUROBEST – 2020 SHORTLISTS, ANNOUNCED RECORD-BREAKING PARCEL VOLUMES DURING BLACK WEEK: +31% UP COMPARED TO2019
WARNERMEDIA EMEA ANNOUNCES LEADERSHIP TEAM FOR EMEA AFFILIATE & AD SALES FUNCTION AND FOR THE NORDIC, CEE, MIDDLE EAST, TURKEY & AFRICAREGIONS
WARC REPORT: THE GLOBAL AD MARKET -$63BN IN 2020 DUE TO COVID-19. RECOVERY TO TAKE MIN.2 YRS. WORST HIT: TRADITIONAL MEDIA 41 AWARDS AT THE ROMANIAN 2020 EFFIES CONFIDENT COMMUNICATIONS WON THE “SMALL CONSULTANCY OF THE YEAR” AWARD AT ROMANIAN PR AWARD 2020 GRUPO NOVATECH SELECTED DRUID TECHNOLOGY TO DELIVER CONVERSATIONAL AUTOMATION PROJECTS IN LATIN AMERICA THOMAS BJERG AND FARAH DIB LAUNCH TWENTYTWENTY AGENCY NAMED AFTER THE YEAR WE WILL NEVER FORGET ADVERTY IS GRANTED US PATENT FOR IN-GAME AD VIEWABILITY TECHNOLOGYBRAINIMPRESSION™
CAVAI OPENS OFFICE IN MUNICH, GERMANY, AND APPOINTS FLORIAN WOLF AS SALES DIRECTOR FOR THE DACH REGION NEW PC POSTER STICKER GAME AND ANZU FORM AN EXCLUSIVE PARTNERSHIP TO BRING IMMERSIVE IN-GAME ADS INTO THE GAMEPLAY STENDAHLS GOES IN THE SEARCH OF TRUTH IN NEW CAMPAIGN FOR ACTIVISION’S LATEST RELEASE – CALL OF DUTY: BLACK OPS COLD WAR. EUROBEST – 2020 SHORTLISTS, ANNOUNCED__
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NEW PC POSTER STICKER GAME AND ANZU FORM AN EXCLUSIVE PARTNERSHIP TO BRING IMMERSIVE IN-GAME ADS INTO THE GAMEPLAY Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s December 3, 2020December 2, 2020 Cristina Blanaru Ads,
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STENDAHLS GOES IN THE SEARCH OF TRUTH IN NEW CAMPAIGN FOR ACTIVISION’S LATEST RELEASE – CALL OF DUTY: BLACK OPS COLD WAR. Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black Ops Cold War. In Sweden, Activision decided to launch a local campaign December 2, 2020December 2, 2020Newsroom Ads
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EUROBEST – 2020 SHORTLISTS, ANNOUNCED Eurobest has today announced that 377 entries from across 23 European countries have made it onto the 2020 shortlists. Sweden, France and Belgium lead, while Belarus has received its first December 2, 2020December 2, 2020 Newsroom Advertising, Eurobest
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RECORD-BREAKING PARCEL VOLUMES DURING BLACK WEEK: +31% UP COMPARED TO2019
Shopping really hit top gear in the Nordic countries around this year’s Black Friday. The volume of e-commerce parcels resulting from this day of shopping – which has now become December 2, 2020December 2, 2020 Cristina Blanaru Business, e-Commerce
,
Marketing , Media
WARNERMEDIA EMEA ANNOUNCES LEADERSHIP TEAM FOR EMEA AFFILIATE & AD SALES FUNCTION AND FOR THE NORDIC, CEE, MIDDLE EAST, TURKEY & AFRICAREGIONS
Pierre Branco, recently named to the dual roles of Head of WarnerMedia EMEA Affiliate & Ad Sales and Country Manager for WarnerMedia Nordic, CEE, Middle East, Turkey & Africa, today December 2, 2020December 2, 2020 Cristina Blanaru Business, Digital & Media
, Marketing
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WARC REPORT: THE GLOBAL AD MARKET -$63BN IN 2020 DUE TO COVID-19. RECOVERY TO TAKE MIN.2 YRS. WORST HIT: TRADITIONAL MEDIA Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & November 30, 2020November 30, 2020Cristina Blanaru
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41 AWARDS AT THE ROMANIAN 2020 EFFIES 18 agencies and companies were awarded at the 17th Effie Awards Gala that took part for the first time ever in the competition’s history in an online format on EFFIE November 28, 2020November 29, 2020Romanita Oprea
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CONFIDENT COMMUNICATIONS WON THE “SMALL CONSULTANCY OF THE YEAR” AWARD AT ROMANIAN PR AWARD 2020 Confident Communications, an agency specialized in tech, real estate, medical communications, and automotive, won the “Small Consultancy of the Year” award at the Romanian PR Award 2020 Gala, which took November 28, 2020November 29, 2020 Romanita Oprea Festivals, PR
, Romanian PR
Award
GRUPO NOVATECH SELECTED DRUID TECHNOLOGY TO DELIVER CONVERSATIONAL AUTOMATION PROJECTS IN LATIN AMERICA Grupo Novatech, one of the leading digital transformation solution providers in Latin America, is partnering with DRUID, specialists in conversational AI, to engage with emerging conversational automation sector in Latin America. The November 26, 2020November 26, 2020Newsroom Business
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THOMAS BJERG AND FARAH DIB LAUNCH TWENTYTWENTY AGENCY NAMED AFTER THE YEAR WE WILL NEVER FORGET Thomas Bjerg, founder of award-winning creative agency Very, and Farah Dib, former creative strategist at AKQA and Droga5, have partnered to launch TwentyTwenty Agency to support brands to combat loneliness November 26, 2020November 26, 2020Cristina Blanaru
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* New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay * Stendahls goes in the search of truth in new campaign for Activision’s latest release – Call of Duty: Black Ops Cold War. * Eurobest – 2020 shortlists, announced * Record-breaking parcel volumes during Black Week: +31% up comparedto 2019
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