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COMPANY - ADAPTLY
Opened NYC headquarters in “Silicon Alley,” Manhattan’s Flatiron District. 2011. Received Series A funding. Expanded into EMEA with a London office. Ranked in Business Insider’s u0003Silicon Alley 100 list. Designated a member of Facebook’s selective Marketing Partner program. 2012. Named “One to Watch” by Time Inc. TECHNOLOGY - ADAPTLY Cross-Channel Efficiencies Through One Powerful Platform. Adaptly’s single sign-on experience provides on-demand access to cross-platform campaign data within a single proprietary technology. Users can easily toggle between various ad accounts and platforms for quick insights into their entire paid media budget in real-time.INSIGHTS ARCHIVE
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Ads API Integration. Our technology enables marketing automation with Facebook, Instagram, Pinterest, and Twitter advertising platforms through API integrations. Our solution boosts efficiencies and includes cost savings for clients: nearly 50% off premium inventory.CAREERS - ADAPTLY
Careers. People are the core of Adaptly and remarkability is what drives us. We’re always looking for ambitious new hires who inspire us to learn, grow, and innovate. ADAPTLY JOINING FORCES WITH ACCENTURE INTERACTIVE Nikhil is a builder, gamer, and animal lover. Nikhil has been honored by Forbes and included on their “30 Under 30: The Brightest Minds Rocking The Marketing World” list as well as AdAge’s “40 Under 40” which honors the innovative, young marketing leaders who have made their mark in the client, agency and media worlds. A GUIDE TO FACEBOOK DYNAMIC ADS: HOW TO TARGET BROAD In the third quarter of 2017, Adaptly launched Dynamic Ads for Broad Audiences for a major retailer and experienced a clickthrough rate nearly 10% higher for Broad Audiences compared to regular Dynamic Ads. The campaign showed strong return on ad spend (ROAS) for both 1-day and 7-day conversion windows – 20% higher ROAS for same-daypurchases
AUTONOMOUS MARKETING PLATFORMS OFFER A BLUEPRINT FOR Autonomous marketing platforms offer a blueprint for digital marketing. Mastering an abundance of advertising formats including traditional display, keyword search, engaging native, and high impact video – while also ensuring seamless delivery across an ever increasing range of connected devices – can present a difficult taskfor today’s
A GUIDE TO FACEBOOK OFFLINE CONVERSIONS API: HOW TO TIE IN Closing the loop between in-store sales and online advertising campaigns is a pain point for many brands. There are often multiple touchpoints between a consumer and a brand before the consumer makes a purchase, which gives little visibility into the impact of an individual advertisement on the consumer’s purchase journey. TESTING FACEBOOK CBO: AUTOMATION LOWERS COSTS, PEOPLE Manual Optimization vs. CBO. As mentioned above, our first test – which compared CBO to manual optimizations based on a decade of experience and best practices – did result in a 4% lower CPM (cost per thousand impressions) using CBO. Ad recall and favorability,however, were
COMPANY - ADAPTLY
Opened NYC headquarters in “Silicon Alley,” Manhattan’s Flatiron District. 2011. Received Series A funding. Expanded into EMEA with a London office. Ranked in Business Insider’s u0003Silicon Alley 100 list. Designated a member of Facebook’s selective Marketing Partner program. 2012. Named “One to Watch” by Time Inc. TECHNOLOGY - ADAPTLY Cross-Channel Efficiencies Through One Powerful Platform. Adaptly’s single sign-on experience provides on-demand access to cross-platform campaign data within a single proprietary technology. Users can easily toggle between various ad accounts and platforms for quick insights into their entire paid media budget in real-time.INSIGHTS ARCHIVE
We use cookies to enable website functionality, understand the performance of our site, provide social media features, and serve more relevant content to you.SELECT ACCESS
Ads API Integration. Our technology enables marketing automation with Facebook, Instagram, Pinterest, and Twitter advertising platforms through API integrations. Our solution boosts efficiencies and includes cost savings for clients: nearly 50% off premium inventory.CAREERS - ADAPTLY
Careers. People are the core of Adaptly and remarkability is what drives us. We’re always looking for ambitious new hires who inspire us to learn, grow, and innovate. ADAPTLY JOINING FORCES WITH ACCENTURE INTERACTIVE Nikhil is a builder, gamer, and animal lover. Nikhil has been honored by Forbes and included on their “30 Under 30: The Brightest Minds Rocking The Marketing World” list as well as AdAge’s “40 Under 40” which honors the innovative, young marketing leaders who have made their mark in the client, agency and media worlds. A GUIDE TO FACEBOOK DYNAMIC ADS: HOW TO TARGET BROAD In the third quarter of 2017, Adaptly launched Dynamic Ads for Broad Audiences for a major retailer and experienced a clickthrough rate nearly 10% higher for Broad Audiences compared to regular Dynamic Ads. The campaign showed strong return on ad spend (ROAS) for both 1-day and 7-day conversion windows – 20% higher ROAS for same-daypurchases
AUTONOMOUS MARKETING PLATFORMS OFFER A BLUEPRINT FOR Autonomous marketing platforms offer a blueprint for digital marketing. Mastering an abundance of advertising formats including traditional display, keyword search, engaging native, and high impact video – while also ensuring seamless delivery across an ever increasing range of connected devices – can present a difficult taskfor today’s
A GUIDE TO FACEBOOK OFFLINE CONVERSIONS API: HOW TO TIE IN Closing the loop between in-store sales and online advertising campaigns is a pain point for many brands. There are often multiple touchpoints between a consumer and a brand before the consumer makes a purchase, which gives little visibility into the impact of an individual advertisement on the consumer’s purchase journey. TESTING FACEBOOK CBO: AUTOMATION LOWERS COSTS, PEOPLE Manual Optimization vs. CBO. As mentioned above, our first test – which compared CBO to manual optimizations based on a decade of experience and best practices – did result in a 4% lower CPM (cost per thousand impressions) using CBO. Ad recall and favorability,however, were
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Ads API Integration. Our technology enables marketing automation with Facebook, Instagram, Pinterest, and Twitter advertising platforms through API integrations. Our solution boosts efficiencies and includes cost savings for clients: nearly 50% off premium inventory. SNAPCHAT, FACEBOOK, INSTAGRAM STORIES: AUTHENTIC CONTENT Stories Shift on Facebook and Instagram. Over the past 2 years, Adaptly data shows that Stories has grown to almost 10% of overall spend on the Facebook platform. It’s a favorable advertiser investment for many reasons, including the much lower costs available in Stories vs. the news feed. Our data showed that Stories CPMs were34% cheaper on
TESTING FACEBOOK CBO: AUTOMATION LOWERS COSTS, PEOPLE Manual Optimization vs. CBO. As mentioned above, our first test – which compared CBO to manual optimizations based on a decade of experience and best practices – did result in a 4% lower CPM (cost per thousand impressions) using CBO. Ad recall and favorability,however, were
FACEBOOK'S RE-BRANDED MARKETING PARTNER PROGRAM AND WHAT Rather, it is intended to recognize Adaptly’s core strengths, re-inforce the specialties that differentiate the company, and clarify our unique areas of focus. The changes to Facebook’s Marketing Partner program are logical and reflect a clear evolution in the ecosystem. The additional designations between specialties furtherclarifies the
HOW DIRECT RESPONSE IS EXPANDING SOCIAL'S ROLE AS A Every brand with an online presence is doing something on social. But what many don’t realize is that social channels aren’t strictly for upper funnel strategies, like reach and message frequency. Brands can drive stronger business results by spreading their social strategies across all stages of the funnel, including lower-funnel, direct response (DR) tactics. As THE ULTIMATE LIST OF 550+ STARTUP RESOURCES IN NEW YORK New York Private Equity Network. Slow Money NYC. Startup Nation NYC. The Trading Show NYC. Worldwide Investor Network. Major Media: Mainstream local business press. (i.e. major local or regional publications that frequently champion local businesses) CBS New York.CNBC.
A GUIDE TO FACEBOOK OFFLINE CONVERSIONS API: HOW TO TIE IN Closing the loop between in-store sales and online advertising campaigns is a pain point for many brands. There are often multiple touchpoints between a consumer and a brand before the consumer makes a purchase, which gives little visibility into the impact of an individual advertisement on the consumer’s purchase journey. HOW VERTICAL VIDEO IS TRANSFORMING SOCIAL As recently as five years ago, vertical video was the enemy of the internet. A “Say No to Vertical Videos” campaign was launched in June 2012, producing a meme, 8 million video views, and dozens of news articles that all seemed to agree on one thing: Vertical video was the worst.“Not only are the thick black pillarbox bars on either side of the video extremely annoying, but the human SOCIAL VIDEO ADS: WHY BRANDS NEED CREATIVE THAT’S NATIVE Sarah Maloy is a former journalist specializing in data-driven content and brand marketing. Before joining Adaptly, she managed digital marketing for brands like Fuse, Shutterstock, and Billboard. THE SCIENCE OF SOCIAL MEDIA ADVERTISING Audience Creation Creating the right audience for this experiment was important. Refinery29 started with the most active 5%1 of its existing email subscribers. Then, Adaptly created a Custom Audience – a privacy-safe matching Adaptly-Logo-1-Blue Adaptly-Logo-2-White Facebook Facebook Twitter Twitter Instagram Instagram Linkedin Linkedin Pinterest Pinterest Email Previous Next Search Clock* Company
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Adaptly, part of Accenture, enables the world’s biggest advertisers to scale campaigns across digital platforms through technology andstrategic services.
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Adaptly, part of Accenture, enables the world’s biggest advertisers to scale campaigns across digital platforms through technology andstrategic services.
see more >
WE'RE MOVING!
Adaptly is excited to now be part of Accenture. Find us at our new home: ACCENTUREINTERACTIVE.COMVisit us >
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WE EMPOWER GLOBAL BRANDS AND AGENCIES TO MANAGE DATA-DRIVEN CAMPAIGNS ACROSS LEADING DIGITAL AD PLATFORMS.See How >
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HOW DIRECT RESPONSE IS EXPANDING SOCIAL’S ROLE AS A CONVERSIONCHANNEL
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OUR PROPRIETARY TECHNOLOGY DELIVERS MULTI-PLATFORM CAMPAIGN OPTIMIZATION AND REAL-TIME INSIGHTS WITH WORKFLOW EFFICIENCIES THAT ARE UNIQUE TO ADAPTLY.Learn More >
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SOCIAL OUTPERFORMS TV, BUT WHEN THE TWO COMBINE: MARKETING MAGICHAPPENS
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