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TESTIMONIALS.
WHAT’S HAPPENING WITH THIRD-PARTY COOKIES IN 2021 Third-party cookies in 2021. Cookies have been a key component of the web since the mid-nineties – but some instances of this divisive technology could soon crumble into internet history. Join us as we discuss the latest plans to phase out third-party tracking cookies, including a Google initiative to replace intrusive tracking tech witha
THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. THE DIGITAL MARKETING PODCAST The Digital Marketing Podcast is an advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aimsto be
FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best THE HONEYCOMB MODEL FOR SOCIAL MEDIA STRATEGY The honeycomb model is a tool for understanding how social media works, especially from a digital marketing strategy perspective. Join us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work. USING QR CODES IN MARKETING CAMPAIGNS QR codes embed data. The more characters there are in your link, the more complex the code will be. The code below also takes you to my LinkedIn profile, however, I shortened the URL first using www.bitly.com which has resulted in a simpler code. With more complex codes, there is more of a risk that the scanner might have difficulty reading the code should your camera go out of focus. BODYFORM – THE TRUTH CASE STUDY. A STORY OF SOCIAL Caroline then goes on to explain that Bodyform were trying to protect men from the reality of periods because some people ‘just can’t handle the truth.’. The video was scripted and produced in less than a week and received over 1million views in its first few days. When the video launched there was a fair amount of speculation around HOW TO EMBED A YOUTUBE VIDEO WITHOUT SHOWING RELATED Here is how it looks now ( see below) As you can see, two of the original four embed code control options have been removed including the all-important ‘ Show suggested videos when the video finishes.”. Unchecking the ‘Show suggested videos’ option used to ensure your video just ended and didn’t show any links to othervideos.
HOW TO PUT CONTACT DETAILS INTO A QR CODE Another option is to create your digital contact file and then upload it to your website. You can then use an url shortener to create a link to that file, and embed the shortened url into your contact details QR code. Champions of this method argue that should your details change you simply upload an updated vcf file with the same name and ONLINE DIGITAL MARKETING COURSES WHO WE WORK WITH. “Target Internet’s courses break down the complex, demystify rapidly changing tools and trends, distil information down to exactly what the end user needs to know, with insight into how to best utilise it.”. Veronica Tucker, Global Learning & Talent Manager DDB Worldwide Communications Group. READ ALLTESTIMONIALS.
WHAT’S HAPPENING WITH THIRD-PARTY COOKIES IN 2021 Third-party cookies in 2021. Cookies have been a key component of the web since the mid-nineties – but some instances of this divisive technology could soon crumble into internet history. Join us as we discuss the latest plans to phase out third-party tracking cookies, including a Google initiative to replace intrusive tracking tech witha
THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. THE DIGITAL MARKETING PODCAST The Digital Marketing Podcast is an advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aimsto be
FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best THE HONEYCOMB MODEL FOR SOCIAL MEDIA STRATEGY The honeycomb model is a tool for understanding how social media works, especially from a digital marketing strategy perspective. Join us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work. USING QR CODES IN MARKETING CAMPAIGNS QR codes embed data. The more characters there are in your link, the more complex the code will be. The code below also takes you to my LinkedIn profile, however, I shortened the URL first using www.bitly.com which has resulted in a simpler code. With more complex codes, there is more of a risk that the scanner might have difficulty reading the code should your camera go out of focus. BODYFORM – THE TRUTH CASE STUDY. A STORY OF SOCIAL Caroline then goes on to explain that Bodyform were trying to protect men from the reality of periods because some people ‘just can’t handle the truth.’. The video was scripted and produced in less than a week and received over 1million views in its first few days. When the video launched there was a fair amount of speculation around HOW TO EMBED A YOUTUBE VIDEO WITHOUT SHOWING RELATED Here is how it looks now ( see below) As you can see, two of the original four embed code control options have been removed including the all-important ‘ Show suggested videos when the video finishes.”. Unchecking the ‘Show suggested videos’ option used to ensure your video just ended and didn’t show any links to othervideos.
HOW TO PUT CONTACT DETAILS INTO A QR CODE Another option is to create your digital contact file and then upload it to your website. You can then use an url shortener to create a link to that file, and embed the shortened url into your contact details QR code. Champions of this method argue that should your details change you simply upload an updated vcf file with the same name and THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best practice, trends and news, become a freemember below.
EXAMPLES OF EFFECTIVE A/B TESTING IN ACTION Example 1: Faced with poor banner ad performance in an advertising campaign for customisable laptops, a marketer at Sony Europe used A/B testing via Optimizely to identify the a better approach to improve click-through-rate and shopping cart adds. The campaign’s existing ads intentionally avoided emphasising the customisability of thelaptops.
PODCAST: QR CODES MARKETING IN 2020 We speak to Nils Engelking from QR code specialists QR-code-generator.com who shares what's now possible for marketers wanting o make use of the QR code format. COMPLETE GUIDE TO TWITTER CARDS First, use hashtags and tags sparingly in tweets made with Twitter Cards. These components give users another place to click-through from the card, which may reduce the click-through rate to your target destination. And secondly, you should avoid using GIFs in TwitterCards.
DIGITAL TRANSFORMATION Digital Transformation is the process of understanding where our organisation is currently, and where it needs to be in order to use digital marketing effectively to achieve our business objectives. By understanding the difference between where we are and where we need to be, we can then also understand what we need to do in order to ‘fix AN INTRODUCTION TO MASTERING MULTI CHANNEL FUNNELS Digital marketers are moving away from trying to sell to customers through single channels. Gone are the days when we would typically acquire, cultivate and convert leads using one platform alone (e.g. Facebook, or an email marketing sequence); the new industry standard is to use a multi-channel funnel that targets individuals based on their stage in the customer journey and personal data. INTRODUCTION TO BRAND AND TRADEMARK PROTECTION The intangible things people or companies create can be considered their intellectual property. This covers everything from trade secrets and product design patents to copyrights on blog posts and musical compositions. Brand and trademark protection, the two areas we will focus on in this article, are key parts of the intellectual propertypicture.
12 WAYS TO GET YOUR PODCAST RANKING HIGHER The price you pay for publishing more frequently is increased workload, and podcasters do need to be careful to avoid overcommitting – otherwise there’s a risk of episode production being rushed, leading to a decline in quality. ONLINE DIGITAL MARKETING COURSES, QUALIFICATIONS AND Online digital marketing courses, qualifications and ONLINE DIGITAL MARKETING COURSES WHO WE WORK WITH. “Target Internet’s courses break down the complex, demystify rapidly changing tools and trends, distil information down to exactly what the end user needs to know, with insight into how to best utilise it.”. Veronica Tucker, Global Learning & Talent Manager DDB Worldwide Communications Group. READ ALLTESTIMONIALS.
WHAT’S HAPPENING WITH THIRD-PARTY COOKIES IN 2021 Third-party cookies in 2021. Cookies have been a key component of the web since the mid-nineties – but some instances of this divisive technology could soon crumble into internet history. Join us as we discuss the latest plans to phase out third-party tracking cookies, including a Google initiative to replace intrusive tracking tech witha
THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. THE DIGITAL MARKETING PODCAST The Digital Marketing Podcast is an advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aimsto be
FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best THE HONEYCOMB MODEL FOR SOCIAL MEDIA STRATEGY The honeycomb model is a tool for understanding how social media works, especially from a digital marketing strategy perspective. Join us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work. USING QR CODES IN MARKETING CAMPAIGNS QR codes embed data. The more characters there are in your link, the more complex the code will be. The code below also takes you to my LinkedIn profile, however, I shortened the URL first using www.bitly.com which has resulted in a simpler code. With more complex codes, there is more of a risk that the scanner might have difficulty reading the code should your camera go out of focus. BODYFORM – THE TRUTH CASE STUDY. A STORY OF SOCIAL Caroline then goes on to explain that Bodyform were trying to protect men from the reality of periods because some people ‘just can’t handle the truth.’. The video was scripted and produced in less than a week and received over 1million views in its first few days. When the video launched there was a fair amount of speculation around HOW TO EMBED A YOUTUBE VIDEO WITHOUT SHOWING RELATED Here is how it looks now ( see below) As you can see, two of the original four embed code control options have been removed including the all-important ‘ Show suggested videos when the video finishes.”. Unchecking the ‘Show suggested videos’ option used to ensure your video just ended and didn’t show any links to othervideos.
HOW TO PUT CONTACT DETAILS INTO A QR CODE Another option is to create your digital contact file and then upload it to your website. You can then use an url shortener to create a link to that file, and embed the shortened url into your contact details QR code. Champions of this method argue that should your details change you simply upload an updated vcf file with the same name and ONLINE DIGITAL MARKETING COURSES WHO WE WORK WITH. “Target Internet’s courses break down the complex, demystify rapidly changing tools and trends, distil information down to exactly what the end user needs to know, with insight into how to best utilise it.”. Veronica Tucker, Global Learning & Talent Manager DDB Worldwide Communications Group. READ ALLTESTIMONIALS.
WHAT’S HAPPENING WITH THIRD-PARTY COOKIES IN 2021 Third-party cookies in 2021. Cookies have been a key component of the web since the mid-nineties – but some instances of this divisive technology could soon crumble into internet history. Join us as we discuss the latest plans to phase out third-party tracking cookies, including a Google initiative to replace intrusive tracking tech witha
THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. THE DIGITAL MARKETING PODCAST The Digital Marketing Podcast is an advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aimsto be
FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best THE HONEYCOMB MODEL FOR SOCIAL MEDIA STRATEGY The honeycomb model is a tool for understanding how social media works, especially from a digital marketing strategy perspective. Join us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work. USING QR CODES IN MARKETING CAMPAIGNS QR codes embed data. The more characters there are in your link, the more complex the code will be. The code below also takes you to my LinkedIn profile, however, I shortened the URL first using www.bitly.com which has resulted in a simpler code. With more complex codes, there is more of a risk that the scanner might have difficulty reading the code should your camera go out of focus. BODYFORM – THE TRUTH CASE STUDY. A STORY OF SOCIAL Caroline then goes on to explain that Bodyform were trying to protect men from the reality of periods because some people ‘just can’t handle the truth.’. The video was scripted and produced in less than a week and received over 1million views in its first few days. When the video launched there was a fair amount of speculation around HOW TO EMBED A YOUTUBE VIDEO WITHOUT SHOWING RELATED Here is how it looks now ( see below) As you can see, two of the original four embed code control options have been removed including the all-important ‘ Show suggested videos when the video finishes.”. Unchecking the ‘Show suggested videos’ option used to ensure your video just ended and didn’t show any links to othervideos.
HOW TO PUT CONTACT DETAILS INTO A QR CODE Another option is to create your digital contact file and then upload it to your website. You can then use an url shortener to create a link to that file, and embed the shortened url into your contact details QR code. Champions of this method argue that should your details change you simply upload an updated vcf file with the same name and THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best practice, trends and news, become a freemember below.
EXAMPLES OF EFFECTIVE A/B TESTING IN ACTION Example 1: Faced with poor banner ad performance in an advertising campaign for customisable laptops, a marketer at Sony Europe used A/B testing via Optimizely to identify the a better approach to improve click-through-rate and shopping cart adds. The campaign’s existing ads intentionally avoided emphasising the customisability of thelaptops.
PODCAST: QR CODES MARKETING IN 2020 We speak to Nils Engelking from QR code specialists QR-code-generator.com who shares what's now possible for marketers wanting o make use of the QR code format. COMPLETE GUIDE TO TWITTER CARDS First, use hashtags and tags sparingly in tweets made with Twitter Cards. These components give users another place to click-through from the card, which may reduce the click-through rate to your target destination. And secondly, you should avoid using GIFs in TwitterCards.
DIGITAL TRANSFORMATION Digital Transformation is the process of understanding where our organisation is currently, and where it needs to be in order to use digital marketing effectively to achieve our business objectives. By understanding the difference between where we are and where we need to be, we can then also understand what we need to do in order to ‘fix AN INTRODUCTION TO MASTERING MULTI CHANNEL FUNNELS Digital marketers are moving away from trying to sell to customers through single channels. Gone are the days when we would typically acquire, cultivate and convert leads using one platform alone (e.g. Facebook, or an email marketing sequence); the new industry standard is to use a multi-channel funnel that targets individuals based on their stage in the customer journey and personal data. INTRODUCTION TO BRAND AND TRADEMARK PROTECTION The intangible things people or companies create can be considered their intellectual property. This covers everything from trade secrets and product design patents to copyrights on blog posts and musical compositions. Brand and trademark protection, the two areas we will focus on in this article, are key parts of the intellectual propertypicture.
12 WAYS TO GET YOUR PODCAST RANKING HIGHER The price you pay for publishing more frequently is increased workload, and podcasters do need to be careful to avoid overcommitting – otherwise there’s a risk of episode production being rushed, leading to a decline in quality. ONLINE DIGITAL MARKETING COURSES, QUALIFICATIONS AND Online digital marketing courses, qualifications and ONLINE DIGITAL MARKETING COURSES WHO WE WORK WITH. “Target Internet’s courses break down the complex, demystify rapidly changing tools and trends, distil information down to exactly what the end user needs to know, with insight into how to best utilise it.”. Veronica Tucker, Global Learning & Talent Manager DDB Worldwide Communications Group. READ ALLTESTIMONIALS.
WHAT’S HAPPENING WITH THIRD-PARTY COOKIES IN 2021 Third-party cookies in 2021. Cookies have been a key component of the web since the mid-nineties – but some instances of this divisive technology could soon crumble into internet history. Join us as we discuss the latest plans to phase out third-party tracking cookies, including a Google initiative to replace intrusive tracking tech witha
THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. THE DIGITAL MARKETING PODCAST The Digital Marketing Podcast is an advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aimsto be
FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best THE HONEYCOMB MODEL FOR SOCIAL MEDIA STRATEGY The honeycomb model is a tool for understanding how social media works, especially from a digital marketing strategy perspective. Join us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work. USING QR CODES IN MARKETING CAMPAIGNS QR codes embed data. The more characters there are in your link, the more complex the code will be. The code below also takes you to my LinkedIn profile, however, I shortened the URL first using www.bitly.com which has resulted in a simpler code. With more complex codes, there is more of a risk that the scanner might have difficulty reading the code should your camera go out of focus. BODYFORM – THE TRUTH CASE STUDY. A STORY OF SOCIAL Caroline then goes on to explain that Bodyform were trying to protect men from the reality of periods because some people ‘just can’t handle the truth.’. The video was scripted and produced in less than a week and received over 1million views in its first few days. When the video launched there was a fair amount of speculation around HOW TO EMBED A YOUTUBE VIDEO WITHOUT SHOWING RELATED Here is how it looks now ( see below) As you can see, two of the original four embed code control options have been removed including the all-important ‘ Show suggested videos when the video finishes.”. Unchecking the ‘Show suggested videos’ option used to ensure your video just ended and didn’t show any links to othervideos.
HOW TO PUT CONTACT DETAILS INTO A QR CODE Another option is to create your digital contact file and then upload it to your website. You can then use an url shortener to create a link to that file, and embed the shortened url into your contact details QR code. Champions of this method argue that should your details change you simply upload an updated vcf file with the same name and ONLINE DIGITAL MARKETING COURSES WHO WE WORK WITH. “Target Internet’s courses break down the complex, demystify rapidly changing tools and trends, distil information down to exactly what the end user needs to know, with insight into how to best utilise it.”. Veronica Tucker, Global Learning & Talent Manager DDB Worldwide Communications Group. READ ALLTESTIMONIALS.
WHAT’S HAPPENING WITH THIRD-PARTY COOKIES IN 2021 Third-party cookies in 2021. Cookies have been a key component of the web since the mid-nineties – but some instances of this divisive technology could soon crumble into internet history. Join us as we discuss the latest plans to phase out third-party tracking cookies, including a Google initiative to replace intrusive tracking tech witha
THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. THE DIGITAL MARKETING PODCAST The Digital Marketing Podcast is an advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aimsto be
FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best THE HONEYCOMB MODEL FOR SOCIAL MEDIA STRATEGY The honeycomb model is a tool for understanding how social media works, especially from a digital marketing strategy perspective. Join us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work. USING QR CODES IN MARKETING CAMPAIGNS QR codes embed data. The more characters there are in your link, the more complex the code will be. The code below also takes you to my LinkedIn profile, however, I shortened the URL first using www.bitly.com which has resulted in a simpler code. With more complex codes, there is more of a risk that the scanner might have difficulty reading the code should your camera go out of focus. BODYFORM – THE TRUTH CASE STUDY. A STORY OF SOCIAL Caroline then goes on to explain that Bodyform were trying to protect men from the reality of periods because some people ‘just can’t handle the truth.’. The video was scripted and produced in less than a week and received over 1million views in its first few days. When the video launched there was a fair amount of speculation around HOW TO EMBED A YOUTUBE VIDEO WITHOUT SHOWING RELATED Here is how it looks now ( see below) As you can see, two of the original four embed code control options have been removed including the all-important ‘ Show suggested videos when the video finishes.”. Unchecking the ‘Show suggested videos’ option used to ensure your video just ended and didn’t show any links to othervideos.
HOW TO PUT CONTACT DETAILS INTO A QR CODE Another option is to create your digital contact file and then upload it to your website. You can then use an url shortener to create a link to that file, and embed the shortened url into your contact details QR code. Champions of this method argue that should your details change you simply upload an updated vcf file with the same name and THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best practice, trends and news, become a freemember below.
EXAMPLES OF EFFECTIVE A/B TESTING IN ACTION Example 1: Faced with poor banner ad performance in an advertising campaign for customisable laptops, a marketer at Sony Europe used A/B testing via Optimizely to identify the a better approach to improve click-through-rate and shopping cart adds. The campaign’s existing ads intentionally avoided emphasising the customisability of thelaptops.
PODCAST: QR CODES MARKETING IN 2020 We speak to Nils Engelking from QR code specialists QR-code-generator.com who shares what's now possible for marketers wanting o make use of the QR code format. COMPLETE GUIDE TO TWITTER CARDS First, use hashtags and tags sparingly in tweets made with Twitter Cards. These components give users another place to click-through from the card, which may reduce the click-through rate to your target destination. And secondly, you should avoid using GIFs in TwitterCards.
DIGITAL TRANSFORMATION Digital Transformation is the process of understanding where our organisation is currently, and where it needs to be in order to use digital marketing effectively to achieve our business objectives. By understanding the difference between where we are and where we need to be, we can then also understand what we need to do in order to ‘fix AN INTRODUCTION TO MASTERING MULTI CHANNEL FUNNELS Digital marketers are moving away from trying to sell to customers through single channels. Gone are the days when we would typically acquire, cultivate and convert leads using one platform alone (e.g. Facebook, or an email marketing sequence); the new industry standard is to use a multi-channel funnel that targets individuals based on their stage in the customer journey and personal data. INTRODUCTION TO BRAND AND TRADEMARK PROTECTION The intangible things people or companies create can be considered their intellectual property. This covers everything from trade secrets and product design patents to copyrights on blog posts and musical compositions. Brand and trademark protection, the two areas we will focus on in this article, are key parts of the intellectual propertypicture.
12 WAYS TO GET YOUR PODCAST RANKING HIGHER The price you pay for publishing more frequently is increased workload, and podcasters do need to be careful to avoid overcommitting – otherwise there’s a risk of episode production being rushed, leading to a decline in quality. ONLINE DIGITAL MARKETING COURSES, QUALIFICATIONS AND Online digital marketing courses, qualifications and ONLINE DIGITAL MARKETING COURSES WHO WE WORK WITH. “Target Internet’s courses break down the complex, demystify rapidly changing tools and trends, distil information down to exactly what the end user needs to know, with insight into how to best utilise it.”. Veronica Tucker, Global Learning & Talent Manager DDB Worldwide Communications Group. READ ALLTESTIMONIALS.
THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. THE DIGITAL MARKETING PODCAST The Digital Marketing Podcast is an advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aimsto be
THE HONEYCOMB MODEL FOR SOCIAL MEDIA STRATEGY The honeycomb model is a tool for understanding how social media works, especially from a digital marketing strategy perspective. Join us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work. USING QR CODES IN MARKETING CAMPAIGNS QR codes embed data. The more characters there are in your link, the more complex the code will be. The code below also takes you to my LinkedIn profile, however, I shortened the URL first using www.bitly.com which has resulted in a simpler code. With more complex codes, there is more of a risk that the scanner might have difficulty reading the code should your camera go out of focus. BODYFORM – THE TRUTH CASE STUDY. A STORY OF SOCIAL Caroline then goes on to explain that Bodyform were trying to protect men from the reality of periods because some people ‘just can’t handle the truth.’. The video was scripted and produced in less than a week and received over 1million views in its first few days. When the video launched there was a fair amount of speculation around HOW TO EMBED A YOUTUBE VIDEO WITHOUT SHOWING RELATED Here is how it looks now ( see below) As you can see, two of the original four embed code control options have been removed including the all-important ‘ Show suggested videos when the video finishes.”. Unchecking the ‘Show suggested videos’ option used to ensure your video just ended and didn’t show any links to othervideos.
HOW TO PUT CONTACT DETAILS INTO A QR CODE Another option is to create your digital contact file and then upload it to your website. You can then use an url shortener to create a link to that file, and embed the shortened url into your contact details QR code. Champions of this method argue that should your details change you simply upload an updated vcf file with the same name and ONLINE DIGITAL MARKETING COURSES, QUALIFICATIONS ANDDIGITAL MARKETING TECHNIQUESDIGITAL MARKETING TOOLSDIGITAL MARKETING ANALYSIS TOOLSDIGITAL MARKETING STRATEGYEXAMPLES OF DIGITAL MARKETING TOOLSWHAT IS DIGITAL MARKETING Online digital marketing courses, qualifications and LINKEDIN’S NEW LOOK: HOW TO CONNECT TO 3RD CONNECTIONS ON Click on the name of the person you want to connect. Their profile page appears. Before, you had a “Connect” button next to the “View in Sales Navigator” button, right? Well, now, you need to click on the three dots on the top right-hand corner of their profile. And there it is! You can now send your invitation to connect the wayyou
ONLINE DIGITAL MARKETING COURSES WHO WE WORK WITH. “Target Internet’s courses break down the complex, demystify rapidly changing tools and trends, distil information down to exactly what the end user needs to know, with insight into how to best utilise it.”. Veronica Tucker, Global Learning & Talent Manager DDB Worldwide Communications Group. READ ALLTESTIMONIALS.
THE 7 PS OF MARKETING WHAT ARE THEY AND The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.. In this article, we’ll take you through the 7 Ps, and how you can use them to inform your work. THE DIGITAL MARKETING PODCAST The Digital Marketing Podcast is an advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aimsto be
THE HONEYCOMB MODEL FOR SOCIAL MEDIA STRATEGY The honeycomb model is a tool for understanding how social media works, especially from a digital marketing strategy perspective. Join us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work. USING QR CODES IN MARKETING CAMPAIGNS QR codes embed data. The more characters there are in your link, the more complex the code will be. The code below also takes you to my LinkedIn profile, however, I shortened the URL first using www.bitly.com which has resulted in a simpler code. With more complex codes, there is more of a risk that the scanner might have difficulty reading the code should your camera go out of focus. BODYFORM – THE TRUTH CASE STUDY. A STORY OF SOCIAL Caroline then goes on to explain that Bodyform were trying to protect men from the reality of periods because some people ‘just can’t handle the truth.’. The video was scripted and produced in less than a week and received over 1million views in its first few days. When the video launched there was a fair amount of speculation around HOW TO EMBED A YOUTUBE VIDEO WITHOUT SHOWING RELATED Here is how it looks now ( see below) As you can see, two of the original four embed code control options have been removed including the all-important ‘ Show suggested videos when the video finishes.”. Unchecking the ‘Show suggested videos’ option used to ensure your video just ended and didn’t show any links to othervideos.
HOW TO PUT CONTACT DETAILS INTO A QR CODE Another option is to create your digital contact file and then upload it to your website. You can then use an url shortener to create a link to that file, and embed the shortened url into your contact details QR code. Champions of this method argue that should your details change you simply upload an updated vcf file with the same name and ONLINE DIGITAL MARKETING COURSES, QUALIFICATIONS ANDDIGITAL MARKETING TECHNIQUESDIGITAL MARKETING TOOLSDIGITAL MARKETING ANALYSIS TOOLSDIGITAL MARKETING STRATEGYEXAMPLES OF DIGITAL MARKETING TOOLSWHAT IS DIGITAL MARKETING Online digital marketing courses, qualifications and LINKEDIN’S NEW LOOK: HOW TO CONNECT TO 3RD CONNECTIONS ON Click on the name of the person you want to connect. Their profile page appears. Before, you had a “Connect” button next to the “View in Sales Navigator” button, right? Well, now, you need to click on the three dots on the top right-hand corner of their profile. And there it is! You can now send your invitation to connect the wayyou
WHAT’S HAPPENING WITH THIRD-PARTY COOKIES IN 2021 Third-party cookies in 2021. Cookies have been a key component of the web since the mid-nineties – but some instances of this divisive technology could soon crumble into internet history. Join us as we discuss the latest plans to phase out third-party tracking cookies, including a Google initiative to replace intrusive tracking tech witha
FREE DIGITAL MARKETING TOOLKIT Free Digital Marketing Toolkit. Over 50 of the latest Digital Marketing tools included. All tools are tried and tested for effectiveness and ease of use. Compiled, filtered and updated regularly. Includes tips on usage and key feature guide. For the latest digital marketing best practice, trends and news, become a freemember below.
DIGITAL MARKETING SKILLS BENCHMARK WHAT IS THE DIGITAL SKILLS BENCHMARK. Target Internet’s digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and industrysector.
THE ULTIMATE GUIDE TO DIGITAL MARKETING TRAINING The Ultimate Guide to Digital Marketing Training. This report outlines the key ways in which teams and individuals and can improve their digital marketing skills and then keep them up to date. It includes analysis of demand for digital marketing training, a summary of key solutions and an in-depth guide to different training solutions and WHERE SHOULD DIGITAL MARKETING SIT IN A COMPANY STRUCTURE According to The Tech Nation 2016 report into the UK’s digital marketing sector was worth £3.9bn in 2015, up 13.4% on the previous year. It’s clear that even the most antiquated of British businesses are awakening to the opportunities afforded by digital marketing – but for some companies, smoothly incorporating a digital specialist or department remains a work-in-progress. WHAT ARE THE 4 C'S OF MARKETING? The original and most fundamental of the “4 C’s” frameworks is the 4 C’s of the marketing mix (Lauterborn, 1990), which sets out four crucial factors which can determine whether or not the marketing of a product or brand is successful. Find out all about this useful marketing framework and how to use it. A GUIDE TO PERSONAL BRANDING Whether you’re searching for new clients, applying for a job or optimising your public image with a view to long-term career growth, the strength of your personal brand will profoundly affect your levelof success.
INTRODUCTION TO BRAND AND TRADEMARK PROTECTION The intangible things people or companies create can be considered their intellectual property. This covers everything from trade secrets and product design patents to copyrights on blog posts and musical compositions. Brand and trademark protection, the two areas we will focus on in this article, are key parts of the intellectual propertypicture.
WHAT IS DATA SCRAPING AND HOW CAN YOU USE IT? Data scraping, also known as web scraping, is the process of importing information from a website into a spreadsheet or local file saved on your computer.It’s one of the most efficient ways to get data from the web, and in some cases to channel that data to another website. WHICH IS THE FASTEST GROWING SOCIAL MEDIA NETWORK The overall growth of the platform is healthy at 15.83% but in growth terms, it would certainly appear to be slowing. In terms of sheer numbers growth, Facebook as a network still had the highest overall number of new active monthly users, topped only by messaging apps WhatsApp and Facebook Messenger, both of which are obviously owned byFacebook.
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