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HOW TO BUILD A BETTER CANADIAN NEIGHBORHOOD I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. SAAS IS RIPE FOR DISRUPTION In 1999 a software company called Salesforce launched. They were using a new licensing and distribution model: Software as a Service (SaaS). Instead of buying individual licenses, you paid a monthly fee for each user. The software wasn't installed on THE SEX AND CASH THEORY The sex and cash theory. The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills.”. If you're a photographer, you can look for the "sexy" job of shooting art photos (cool job, but not high paying), or you can shoot weddings (drag job, but lucrative) If you're into food, you NON-ALCOHOLIC DRINK CHOICES YOU CAN ORDER AT THE BAR Non-alcoholic drinks you can order at the bar. Club soda with a splash of cranberry juice (very little sugar, easy to drink) Club soda + lime. Club soda + Blackcurrant. Club soda + bitters and lime. Virgin Caesar's (I order them spicy) Kombucha (if HI, I'M JUSTIN JACKSONWEEKLY NEWSLETTERBOOTSTRAP A SAASA VIKA BYSKE STANDING DESKTHE FREEDOM LADDER Hi, I’m Justin. I'm the co-founder of Transistor.fm. We do podcast hosting and analytics for folks like Indie Hackers, the Vegas Golden Knights, and VH1. You can hear about our journey on the Build your SaaS podcast. Want to start your own podcast? ARTICLES - JUSTIN JACKSON I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. BUILD YOUR AUDIENCE: AN ONLINE COURSE BY JUSTIN JACKSON Imagine having thousands of people lined up to hear about your next project. In this course, you'll learn how to build, research, and target your audience. By finding and focusing on their pain, you'll build your launch list from 0 to 1,000. get it now get sample. Don't launch to crickets: build your audience before you build your product. HOW DO YOU BUILD SOMETHING PEOPLE WANT? Finally, tell people about it! If your product is good, you should tell people about it. That's what marketing is. You do this by: Generating awareness and telling the world your product exists. Showing them how their lives could be better with it. Reducing a potential customer's anxiety. WHY YOU NEED A CO-FOUNDER Walt was an artist. Roy was a numbers guy. When Walt ran out of money while making Snow White, Roy secured more. 1. When Walt dreamed up Disneyworld, Roy labored to get it built and did so without incurring any debt. 2. "The key to the Walt Disney Company was the partnership of Walt and Roy. Walt knew he couldn’t do what Roy could do, and Roy IS "SALES" A DIRTY WORD? For a lot of us, our feeling about sales stems from a bad experience with a salesperson. The problem is, most salespeople are selling someone else's product; they're not directly invested in the product itself. A car salesman is a good example: he doesn't design, build, or distribute the cars, he's just responsible for moving them off thelot.
HOW TO BUILD A BETTER CANADIAN NEIGHBORHOOD I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. SAAS IS RIPE FOR DISRUPTION In 1999 a software company called Salesforce launched. They were using a new licensing and distribution model: Software as a Service (SaaS). Instead of buying individual licenses, you paid a monthly fee for each user. The software wasn't installed on THE SEX AND CASH THEORY The sex and cash theory. The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills.”. If you're a photographer, you can look for the "sexy" job of shooting art photos (cool job, but not high paying), or you can shoot weddings (drag job, but lucrative) If you're into food, you NON-ALCOHOLIC DRINK CHOICES YOU CAN ORDER AT THE BAR Non-alcoholic drinks you can order at the bar. Club soda with a splash of cranberry juice (very little sugar, easy to drink) Club soda + lime. Club soda + Blackcurrant. Club soda + bitters and lime. Virgin Caesar's (I order them spicy) Kombucha (if HOW DO YOU BUILD SOMETHING PEOPLE WANT? Finally, tell people about it! If your product is good, you should tell people about it. That's what marketing is. You do this by: Generating awareness and telling the world your product exists. Showing them how their lives could be better with it. Reducing a potential customer's anxiety. WHY GEEKS SHOULD SPEAK Why geeks should speak. As a geek, there's one skill that's helped me level-up professionally more than anything else: public speaking. Whether it's doing product demos, presenting an idea to my team, or being on a podcast, it's a skill I benefit from every day. But the biggest opportunities have come from giving talks. DON'T SELL TO BEGINNERS Startups and beginner customers might be easy to attract (they sign up for free newsletters, guides, and free tools), but they have three significant downsides: They'll use free tools and resources if they can. They don't have the same capacity to pay as experts do. Most new startups fail, so they don't make stable, long-term customers. THE HIERARCHY OF NEEDS FOR NEW PRODUCT IDEAS The resources and skills to execute on your vision. To give your product a chance at success, you are going to need enough resources to: built it. launch it. promote it. If your financial runway is 3 months, and someone else is launching a similar product but has 3 years of cash in the bank, they have an advantage. THE 80% ENERGY PRINCIPLE The 80% energy principle. There is an old Confucian practice called hara hachi bu. Roughly translated it means: “eat until you are 80% full.”. The people of Okinawa Island use this principle and eat only about 1,800 calories per day. Not surprising, their rates of cancer, heart disease, and dementia are much lower than those in the western BOOTSTRAPPING REALITY The main thing. Business is like surfing 🔥. Clearing up misconceptions about business. What people are saying: "Appreciate @mijustin sharing his doubts, struggles, and uncertainties about where to take his startup. No matter which path you take, it’s never easy. Rooting for you ️ ️". BUSINESS IS LIKE SURFING Business (and surfing) for beginners. Surfing is especially frustrating for beginners; largely because your first steps don't look like surfing. In the beginning, you focus on the fundamentals. Beginner surfers spend a lot of time out of the water, getting familiar with the board, practicing maneuvers, learning to paddle, andobserving waves.
SAAS IS RIPE FOR DISRUPTION In 1999 a software company called Salesforce launched. They were using a new licensing and distribution model: Software as a Service (SaaS). Instead of buying individual licenses, you paid a monthly fee for each user. The software wasn't installed on WHEN SHOULD YOU MOVE ON? When should you move on? In the past, I've written about the importance of persistence. A reader, Stuart, replied and said: This is good. But you should write about "when to give up" too. Not everything is worth pursuing for ten years. How do you know whether to keep fighting or not? He's right. JASON FRIED WANTS TO DELETE MY BACKLOG Jason Fried wants to delete my backlog. Today, Jon and I had a call with Jason Fried (the founder of Basecamp). We'll be publishing the whole interview here, but this clip in particular really resonated with me: Here's the excerpt: Jason Fried: "We don't believe in backlogs. When you have backlogs, they make you feel guilty. HI, I'M JUSTIN JACKSONWEEKLY NEWSLETTERBOOTSTRAP A SAASA VIKA BYSKE STANDING DESKTHE FREEDOM LADDER Hi, I’m Justin. I'm the co-founder of Transistor.fm. We do podcast hosting and analytics for folks like Indie Hackers, the Vegas Golden Knights, and VH1. You can hear about our journey on the Build your SaaS podcast. Want to start your own podcast? ARTICLES - JUSTIN JACKSON 8 habits for a better day at work. My rant on customer support for web apps. Stop screen sucking. Everybody stop. No one knows what they're doing. The coupon code is a slap in the face. I worked a day at 37signals, and I liked it. If you're from Edmonton, you'll BUILD YOUR AUDIENCE: AN ONLINE COURSE BY JUSTIN JACKSON Imagine having thousands of people lined up to hear about your next project. In this course, you'll learn how to build, research, and target your audience. By finding and focusing on their pain, you'll build your launch list from 0 to 1,000. get it now get sample. Don't launch to crickets: build your audience before you build your product. WHY YOU NEED A CO-FOUNDER Walt was an artist. Roy was a numbers guy. When Walt ran out of money while making Snow White, Roy secured more. 1. When Walt dreamed up Disneyworld, Roy labored to get it built and did so without incurring any debt. 2. "The key to the Walt Disney Company was the partnership of Walt and Roy. Walt knew he couldn’t do what Roy could do, and Roy HOW DO YOU BUILD SOMETHING PEOPLE WANT? Finally, tell people about it! If your product is good, you should tell people about it. That's what marketing is. You do this by: Generating awareness and telling the world your product exists. Showing them how their lives could be better with it. Reducing a potential customer's anxiety. HOW TO BUILD A BETTER CANADIAN NEIGHBORHOOD I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. SAAS IS RIPE FOR DISRUPTION In 1999 a software company called Salesforce launched. They were using a new licensing and distribution model: Software as a Service (SaaS). Instead of buying individual licenses, you paid a monthly fee for each user. The software wasn't installed on HOW TO MAKE A PODCAST (AND SUBMIT IT TO ITUNES) Update: I've just written a more updated "How to start a podcast" guide here. First, choose your topic. The most important step for a new podcaster isn't buying the right gear, choosing the right platform, or even finding guests. THE SEX AND CASH THEORY The sex and cash theory. The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills.”. If you're a photographer, you can look for the "sexy" job of shooting art photos (cool job, but not high paying), or you can shoot weddings (drag job, but lucrative) If you're into food, you NON-ALCOHOLIC DRINK CHOICES YOU CAN ORDER AT THE BAR Non-alcoholic drinks you can order at the bar. Club soda with a splash of cranberry juice (very little sugar, easy to drink) Club soda + lime. Club soda + Blackcurrant. Club soda + bitters and lime. Virgin Caesar's (I order them spicy) Kombucha (if HI, I'M JUSTIN JACKSONWEEKLY NEWSLETTERBOOTSTRAP A SAASA VIKA BYSKE STANDING DESKTHE FREEDOM LADDER Hi, I’m Justin. I'm the co-founder of Transistor.fm. We do podcast hosting and analytics for folks like Indie Hackers, the Vegas Golden Knights, and VH1. You can hear about our journey on the Build your SaaS podcast. Want to start your own podcast? ARTICLES - JUSTIN JACKSON 8 habits for a better day at work. My rant on customer support for web apps. Stop screen sucking. Everybody stop. No one knows what they're doing. The coupon code is a slap in the face. I worked a day at 37signals, and I liked it. If you're from Edmonton, you'll BUILD YOUR AUDIENCE: AN ONLINE COURSE BY JUSTIN JACKSON Imagine having thousands of people lined up to hear about your next project. In this course, you'll learn how to build, research, and target your audience. By finding and focusing on their pain, you'll build your launch list from 0 to 1,000. get it now get sample. Don't launch to crickets: build your audience before you build your product. WHY YOU NEED A CO-FOUNDER Walt was an artist. Roy was a numbers guy. When Walt ran out of money while making Snow White, Roy secured more. 1. When Walt dreamed up Disneyworld, Roy labored to get it built and did so without incurring any debt. 2. "The key to the Walt Disney Company was the partnership of Walt and Roy. Walt knew he couldn’t do what Roy could do, and Roy HOW DO YOU BUILD SOMETHING PEOPLE WANT? Finally, tell people about it! If your product is good, you should tell people about it. That's what marketing is. You do this by: Generating awareness and telling the world your product exists. Showing them how their lives could be better with it. Reducing a potential customer's anxiety. HOW TO BUILD A BETTER CANADIAN NEIGHBORHOOD I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. SAAS IS RIPE FOR DISRUPTION In 1999 a software company called Salesforce launched. They were using a new licensing and distribution model: Software as a Service (SaaS). Instead of buying individual licenses, you paid a monthly fee for each user. The software wasn't installed on HOW TO MAKE A PODCAST (AND SUBMIT IT TO ITUNES) Update: I've just written a more updated "How to start a podcast" guide here. First, choose your topic. The most important step for a new podcaster isn't buying the right gear, choosing the right platform, or even finding guests. THE SEX AND CASH THEORY The sex and cash theory. The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills.”. If you're a photographer, you can look for the "sexy" job of shooting art photos (cool job, but not high paying), or you can shoot weddings (drag job, but lucrative) If you're into food, you NON-ALCOHOLIC DRINK CHOICES YOU CAN ORDER AT THE BAR Non-alcoholic drinks you can order at the bar. Club soda with a splash of cranberry juice (very little sugar, easy to drink) Club soda + lime. Club soda + Blackcurrant. Club soda + bitters and lime. Virgin Caesar's (I order them spicy) Kombucha (if WHY YOU NEED A CO-FOUNDER Walt was an artist. Roy was a numbers guy. When Walt ran out of money while making Snow White, Roy secured more. 1. When Walt dreamed up Disneyworld, Roy labored to get it built and did so without incurring any debt. 2. "The key to the Walt Disney Company was the partnership of Walt and Roy. Walt knew he couldn’t do what Roy could do, and Roy DON'T SELL TO BEGINNERS Startups and beginner customers might be easy to attract (they sign up for free newsletters, guides, and free tools), but they have three significant downsides: They'll use free tools and resources if they can. They don't have the same capacity to pay as experts do. Most new startups fail, so they don't make stable, long-term customers. THE HIERARCHY OF NEEDS FOR NEW PRODUCT IDEAS The resources and skills to execute on your vision. To give your product a chance at success, you are going to need enough resources to: built it. launch it. promote it. If your financial runway is 3 months, and someone else is launching a similar product but has 3 years of cash in the bank, they have an advantage. THE 80% ENERGY PRINCIPLE The 80% energy principle. There is an old Confucian practice called hara hachi bu. Roughly translated it means: “eat until you are 80% full.”. The people of Okinawa Island use this principle and eat only about 1,800 calories per day. Not surprising, their rates of cancer, heart disease, and dementia are much lower than those in the western BOOTSTRAPPING REALITY The main thing. Business is like surfing 🔥. Clearing up misconceptions about business. What people are saying: "Appreciate @mijustin sharing his doubts, struggles, and uncertainties about where to take his startup. No matter which path you take, it’s never easy. Rooting for you ️ ️". WHY GEEKS SHOULD SPEAK Why geeks should speak. As a geek, there's one skill that's helped me level-up professionally more than anything else: public speaking. Whether it's doing product demos, presenting an idea to my team, or being on a podcast, it's a skill I benefit from every day. But the biggest opportunities have come from giving talks. SAAS IS RIPE FOR DISRUPTION In 1999 a software company called Salesforce launched. They were using a new licensing and distribution model: Software as a Service (SaaS). Instead of buying individual licenses, you paid a monthly fee for each user. The software wasn't installed on SELLING STUFF ON A BUSY BEACH Selling stuff on a busy beach. It's unlikely you'll convince someone to buy something where there wasn't already existing demand. Markets move towards desired solutions naturally; like folks lining up for ice cream on a hot summer's day. Hat tip to Jason Cohen for originally coming up with this metaphor: WHEN SHOULD YOU MOVE ON? When should you move on? In the past, I've written about the importance of persistence. A reader, Stuart, replied and said: This is good. But you should write about "when to give up" too. Not everything is worth pursuing for ten years. How do you know whether to keep fighting or not? He's right. JASON FRIED WANTS TO DELETE MY BACKLOG Jason Fried wants to delete my backlog. Today, Jon and I had a call with Jason Fried (the founder of Basecamp). We'll be publishing the whole interview here, but this clip in particular really resonated with me: Here's the excerpt: Jason Fried: "We don't believe in backlogs. When you have backlogs, they make you feel guilty. HI, I'M JUSTIN JACKSONWEEKLY NEWSLETTERBOOTSTRAP A SAASA VIKA BYSKE STANDING DESKTHE FREEDOM LADDER Hi, I’m Justin. I'm the co-founder of Transistor.fm. We do podcast hosting and analytics for folks like Indie Hackers, the Vegas Golden Knights, and VH1. You can hear about our journey on the Build your SaaS podcast. Want to start your own podcast? ARTICLES - JUSTIN JACKSON 8 habits for a better day at work. My rant on customer support for web apps. Stop screen sucking. Everybody stop. No one knows what they're doing. The coupon code is a slap in the face. I worked a day at 37signals, and I liked it. If you're from Edmonton, you'll BUILD YOUR AUDIENCE: AN ONLINE COURSE BY JUSTIN JACKSON Imagine having thousands of people lined up to hear about your next project. In this course, you'll learn how to build, research, and target your audience. By finding and focusing on their pain, you'll build your launch list from 0 to 1,000. get it now get sample. Don't launch to crickets: build your audience before you build your product. WHY YOU NEED A CO-FOUNDER Walt was an artist. Roy was a numbers guy. When Walt ran out of money while making Snow White, Roy secured more. 1. When Walt dreamed up Disneyworld, Roy labored to get it built and did so without incurring any debt. 2. "The key to the Walt Disney Company was the partnership of Walt and Roy. Walt knew he couldn’t do what Roy could do, and Roy HOW DO YOU BUILD SOMETHING PEOPLE WANT? Finally, tell people about it! If your product is good, you should tell people about it. That's what marketing is. You do this by: Generating awareness and telling the world your product exists. Showing them how their lives could be better with it. Reducing a potential customer's anxiety. HOW TO BUILD A BETTER CANADIAN NEIGHBORHOOD I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. SAAS IS RIPE FOR DISRUPTION In 1999 a software company called Salesforce launched. They were using a new licensing and distribution model: Software as a Service (SaaS). Instead of buying individual licenses, you paid a monthly fee for each user. The software wasn't installed on HOW TO MAKE A PODCAST (AND SUBMIT IT TO ITUNES) Update: I've just written a more updated "How to start a podcast" guide here. First, choose your topic. The most important step for a new podcaster isn't buying the right gear, choosing the right platform, or even finding guests. THE SEX AND CASH THEORY The sex and cash theory. The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills.”. If you're a photographer, you can look for the "sexy" job of shooting art photos (cool job, but not high paying), or you can shoot weddings (drag job, but lucrative) If you're into food, you NON-ALCOHOLIC DRINK CHOICES YOU CAN ORDER AT THE BAR Non-alcoholic drinks you can order at the bar. Club soda with a splash of cranberry juice (very little sugar, easy to drink) Club soda + lime. Club soda + Blackcurrant. Club soda + bitters and lime. Virgin Caesar's (I order them spicy) Kombucha (if HI, I'M JUSTIN JACKSONWEEKLY NEWSLETTERBOOTSTRAP A SAASA VIKA BYSKE STANDING DESKTHE FREEDOM LADDER Hi, I’m Justin. I'm the co-founder of Transistor.fm. We do podcast hosting and analytics for folks like Indie Hackers, the Vegas Golden Knights, and VH1. You can hear about our journey on the Build your SaaS podcast. Want to start your own podcast? ARTICLES - JUSTIN JACKSON 8 habits for a better day at work. My rant on customer support for web apps. Stop screen sucking. Everybody stop. No one knows what they're doing. The coupon code is a slap in the face. I worked a day at 37signals, and I liked it. If you're from Edmonton, you'll BUILD YOUR AUDIENCE: AN ONLINE COURSE BY JUSTIN JACKSON Imagine having thousands of people lined up to hear about your next project. In this course, you'll learn how to build, research, and target your audience. By finding and focusing on their pain, you'll build your launch list from 0 to 1,000. get it now get sample. Don't launch to crickets: build your audience before you build your product. WHY YOU NEED A CO-FOUNDER Walt was an artist. Roy was a numbers guy. When Walt ran out of money while making Snow White, Roy secured more. 1. When Walt dreamed up Disneyworld, Roy labored to get it built and did so without incurring any debt. 2. "The key to the Walt Disney Company was the partnership of Walt and Roy. Walt knew he couldn’t do what Roy could do, and Roy HOW DO YOU BUILD SOMETHING PEOPLE WANT? Finally, tell people about it! If your product is good, you should tell people about it. That's what marketing is. You do this by: Generating awareness and telling the world your product exists. Showing them how their lives could be better with it. Reducing a potential customer's anxiety. HOW TO BUILD A BETTER CANADIAN NEIGHBORHOOD I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. SAAS IS RIPE FOR DISRUPTION In 1999 a software company called Salesforce launched. They were using a new licensing and distribution model: Software as a Service (SaaS). Instead of buying individual licenses, you paid a monthly fee for each user. The software wasn't installed on HOW TO MAKE A PODCAST (AND SUBMIT IT TO ITUNES) Update: I've just written a more updated "How to start a podcast" guide here. First, choose your topic. The most important step for a new podcaster isn't buying the right gear, choosing the right platform, or even finding guests. THE SEX AND CASH THEORY The sex and cash theory. The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills.”. If you're a photographer, you can look for the "sexy" job of shooting art photos (cool job, but not high paying), or you can shoot weddings (drag job, but lucrative) If you're into food, you NON-ALCOHOLIC DRINK CHOICES YOU CAN ORDER AT THE BAR Non-alcoholic drinks you can order at the bar. Club soda with a splash of cranberry juice (very little sugar, easy to drink) Club soda + lime. Club soda + Blackcurrant. Club soda + bitters and lime. Virgin Caesar's (I order them spicy) Kombucha (if WHY YOU NEED A CO-FOUNDER Walt was an artist. Roy was a numbers guy. When Walt ran out of money while making Snow White, Roy secured more. 1. When Walt dreamed up Disneyworld, Roy labored to get it built and did so without incurring any debt. 2. "The key to the Walt Disney Company was the partnership of Walt and Roy. Walt knew he couldn’t do what Roy could do, and Roy DON'T SELL TO BEGINNERS Startups and beginner customers might be easy to attract (they sign up for free newsletters, guides, and free tools), but they have three significant downsides: They'll use free tools and resources if they can. They don't have the same capacity to pay as experts do. Most new startups fail, so they don't make stable, long-term customers. THE HIERARCHY OF NEEDS FOR NEW PRODUCT IDEAS The resources and skills to execute on your vision. To give your product a chance at success, you are going to need enough resources to: built it. launch it. promote it. If your financial runway is 3 months, and someone else is launching a similar product but has 3 years of cash in the bank, they have an advantage. THE 80% ENERGY PRINCIPLE The 80% energy principle. There is an old Confucian practice called hara hachi bu. Roughly translated it means: “eat until you are 80% full.”. The people of Okinawa Island use this principle and eat only about 1,800 calories per day. Not surprising, their rates of cancer, heart disease, and dementia are much lower than those in the western BOOTSTRAPPING REALITY The main thing. Business is like surfing 🔥. Clearing up misconceptions about business. What people are saying: "Appreciate @mijustin sharing his doubts, struggles, and uncertainties about where to take his startup. No matter which path you take, it’s never easy. Rooting for you ️ ️". WHY GEEKS SHOULD SPEAK Why geeks should speak. As a geek, there's one skill that's helped me level-up professionally more than anything else: public speaking. Whether it's doing product demos, presenting an idea to my team, or being on a podcast, it's a skill I benefit from every day. But the biggest opportunities have come from giving talks. SAAS IS RIPE FOR DISRUPTION In 1999 a software company called Salesforce launched. They were using a new licensing and distribution model: Software as a Service (SaaS). Instead of buying individual licenses, you paid a monthly fee for each user. The software wasn't installed on SELLING STUFF ON A BUSY BEACH Selling stuff on a busy beach. It's unlikely you'll convince someone to buy something where there wasn't already existing demand. Markets move towards desired solutions naturally; like folks lining up for ice cream on a hot summer's day. Hat tip to Jason Cohen for originally coming up with this metaphor: WHEN SHOULD YOU MOVE ON? When should you move on? In the past, I've written about the importance of persistence. A reader, Stuart, replied and said: This is good. But you should write about "when to give up" too. Not everything is worth pursuing for ten years. How do you know whether to keep fighting or not? He's right. JASON FRIED WANTS TO DELETE MY BACKLOG Jason Fried wants to delete my backlog. Today, Jon and I had a call with Jason Fried (the founder of Basecamp). We'll be publishing the whole interview here, but this clip in particular really resonated with me: Here's the excerpt: Jason Fried: "We don't believe in backlogs. When you have backlogs, they make you feel guilty. BUILD YOUR AUDIENCE: AN ONLINE COURSE BY JUSTIN JACKSON Build Your Audience online course by Justin Jackson. I'm Justin Jackson. One year ago, I got serious about building my audience. ARTICLES - JUSTIN JACKSON I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. HOW DO YOU BUILD SOMETHING PEOPLE WANT? There are over 5 million PHP developers worldwide. Before Taylor came along, the programming world ignored them. Everyone else focused on "cool" programming languages like Ruby, Python, and JavaScript. SELLING STUFF ON A BUSY BEACH Sidebar: I'm reading Walt Disney's biography right now. He created a whole new category (feature-length animation), but wow did he go through hell to get there. He pursued animation doggedly, despite incredible resistance, for 10 years before he saw any real traction.His release of Snow White was a BOOTSTRAPPING REALITY An honest look at bootstrapping and building a business online. What does it really take to bootstrap a startup these days? I've been sharing Jon and my journey since we started working on Transistor together in early 2018.. Bootstrapper's paradox 🔥; The hidden cost of bootstrapping 🔥; Two things that kill bootstrapped companies THE HIERARCHY OF NEEDS FOR NEW PRODUCT IDEAS The foundation: evidence of demand. The product you build should be a response to genuine demand. It's even better when you notice demand is growing, or is currently unmet. THE 80% ENERGY PRINCIPLE There is an old Confucian practice called hara hachi bu. Roughly translated it means: “eat until you are 80% full.”. The people of Okinawa Island use this principle and eat only about 1,800 calories per day. Not surprising, their rates of cancer, heart disease, anddementia are
THE SEX AND CASH THEORY I'm a big fan of Hugh MacLeod’s sex and cash theory:. The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills.” NON-ALCOHOLIC DRINK CHOICES YOU CAN ORDER AT THE BAR If you've quit drinking, what do you order at the bar when you go out for drinks with friends? Here's a list that I've been crowdsourcing from Twitter.Feel free to print it out (or copy and paste it into your Notes app) so you never feel stuck with what to order. IF YOU'RE FROM EDMONTON, YOU'LL REMEMBER HAPPY POP SODA I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. BUILD YOUR AUDIENCE: AN ONLINE COURSE BY JUSTIN JACKSON Build Your Audience online course by Justin Jackson. I'm Justin Jackson. One year ago, I got serious about building my audience. ARTICLES - JUSTIN JACKSON I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. HOW DO YOU BUILD SOMETHING PEOPLE WANT? There are over 5 million PHP developers worldwide. Before Taylor came along, the programming world ignored them. Everyone else focused on "cool" programming languages like Ruby, Python, and JavaScript. SELLING STUFF ON A BUSY BEACH Sidebar: I'm reading Walt Disney's biography right now. He created a whole new category (feature-length animation), but wow did he go through hell to get there. He pursued animation doggedly, despite incredible resistance, for 10 years before he saw any real traction.His release of Snow White was a BOOTSTRAPPING REALITY An honest look at bootstrapping and building a business online. What does it really take to bootstrap a startup these days? I've been sharing Jon and my journey since we started working on Transistor together in early 2018.. Bootstrapper's paradox 🔥; The hidden cost of bootstrapping 🔥; Two things that kill bootstrapped companies THE HIERARCHY OF NEEDS FOR NEW PRODUCT IDEAS The foundation: evidence of demand. The product you build should be a response to genuine demand. It's even better when you notice demand is growing, or is currently unmet. THE 80% ENERGY PRINCIPLE There is an old Confucian practice called hara hachi bu. Roughly translated it means: “eat until you are 80% full.”. The people of Okinawa Island use this principle and eat only about 1,800 calories per day. Not surprising, their rates of cancer, heart disease, anddementia are
THE SEX AND CASH THEORY I'm a big fan of Hugh MacLeod’s sex and cash theory:. The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills.” NON-ALCOHOLIC DRINK CHOICES YOU CAN ORDER AT THE BAR If you've quit drinking, what do you order at the bar when you go out for drinks with friends? Here's a list that I've been crowdsourcing from Twitter.Feel free to print it out (or copy and paste it into your Notes app) so you never feel stuck with what to order. IF YOU'RE FROM EDMONTON, YOU'LL REMEMBER HAPPY POP SODA I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write weekly about bootstrapping. HI, I'M JUSTIN JACKSON Hi, I’m Justin. I'm the co-founder of Transistor.fm.We do podcast hosting and analytics for folks like Indie Hackers, the Vegas Golden Knights, and VH1. You can hear about our journey on the Build your SaaS podcast. Want to start your own podcast? WHO WANTS THIS TODAY? This is the mental image we need to have when we're launching new products: who would line up for this today, money in hand? How to know if there's demand for your product THE HIERARCHY OF NEEDS FOR NEW PRODUCT IDEAS Anytime you see a founder (or a product) who's really killing it remember: there are tons of layers (under the surface) that contributed to their success.Here are the factors that lead to a SaaS gaining traction in a given market. WHY YOU NEED A CO-FOUNDER Why you should find a co-founder. Some of the most successful people in business, design, and media have partners: Jason Fried and DHHbuilt Basecamp.
BOOTSTRAPPING REALITY An honest look at bootstrapping and building a business online. What does it really take to bootstrap a startup these days? I've been sharing Jon and my journey since we started working on Transistor together in early 2018.. Bootstrapper's paradox 🔥; The hidden cost of bootstrapping 🔥; Two things that kill bootstrapped companiesIDEAS AREN'T CHEAP
John Doerr, a venture capitalist, is credited with saying: "Ideas are easy. Execution is everything." I disagree. If ideas are so easy, why are most business ideas so bad? THE 80% ENERGY PRINCIPLE There is an old Confucian practice called hara hachi bu. Roughly translated it means: “eat until you are 80% full.”. The people of Okinawa Island use this principle and eat only about 1,800 calories per day. Not surprising, their rates of cancer, heart disease, anddementia are
PEOPLE ON THE INTERNET CAN BE SO MEAN We’re way too quick to critique other people, and their work. It's especially bad on social media and in comment threads.THIS IS HARD
Jason Cohen has an old blog post from 2011 where he reveals:. Getting through this slog of a thing that’s a startup — or anything difficult and worthwhile — doesn’t require that you’re always confident or stoic or smart or right or wise. WHEN SHOULD YOU MOVE ON? In the past, I've written about the importance of persistence.A reader, Stuart, replied and said: This is good. But you should write about "when to give up"RECENT POSTS
People want the basics done well Jason Fried wants to delete my backlogLaracon 2019
ON THE WEB
social-media-twitter twitter.com/mijustin social-video-youtube-clip youtube.com/justinjackson social-instagram-1 instagram.com/mijustin video-game-logo-twitch twitch.tv/megajustin mailing-service-email Email newsletter You can email me at words megamaker.coHi, I’m Justin.
Currently, in 2019, I'm building a podcasting platform with my friend Jon Buda. It's called Transistor.fm . We provide podcast hosting and analytics for creatives, brands, and organizations. We've been working on it since the beginning of 2018. We hit $15k inMRR in May of 2019.
Professionally, I’ve been working with SaaS companies since 2008. I was the Product Manager at two startups (Sprintly and Mailout), and have consulted on marketing & growth for companies in London, San Francisco, Boulder, and Portland. My blog , podcasts, and videos
focus on topics like product marketing, traction, finding out what people want, idea validation,and mental health.
I also run MegaMaker (a community for bootstrappers) and wrote Marketing for Developersand Jolt
, which have sold 6,000+ copies. Every Saturday morning I send an email to my list. I talk about bootstrapping, making stuff with computers, and earning a living onthe internet.
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* Focus on your own shit– my most popular
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* We are not normal people– who should we
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