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Desirability Lab

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* About & Opportunities
* Services
* Contact

* About & Opportunities
* Services
* Contact

DATA SCIENCE MEETS DESIGN

Even the best innovation teams fail about 70% of the time. We help
teams maximize their chances of success based on our reseach at
Harvard, and our experience applying behavioral science to product
design since 2014 for clients like Gucci Group, Disney, Uber, Diageo,
SAB Miller, and more.

Get in Touch

ONE STOP SOLUTION FOR HIGH PERFORMANCE DESIGN & INNOVATION TRAINING

CUSTOMER INTENT

CREATE PRODUCTS USERS WANT. We created new methods to discover
customer intent more efficiently. Learn to build better for users’
underlying values.

 

INNOVATION

LEARN FROM THE BEST. Our methods are based on our original research at
Harvard University on what separates the most and least successful
Fortune 500 innovation teams.

 

DEVELOPMENT

TURN CONCEPTS INTO REALITY.We can take you beyond design thinking,
deploy our data-science and dev teams, or tap into our network of
strategic partners. Whatever you can dream, we can help you build.

 

DESIGN

WOW YOUR VISITORS WITH TOP-NOTCH DESIGNS. Our team performs design
audits and teaches you ways to improve your own design sensibilities.

BOOTSTRAPPING HELP

MAXIMIZE YOUR RESOURCES. Innovation doesn’t have to be expensive. We
can help your team or academic lab find professional tech help on a
limited budget based on what we’ve learned from our digital nomads
research and experience building early-stage startups.

BALANCING CREATIVITY AND DATA SCIENCE

MASTER THE BALANCE BETWEEN DATA AND CREATIVITY.We help you balance the
tension of design-led versus data-driven team decision-making. We
teach you to find meaningful patterns in natural text language of
customer review data.

WHY WORK WITH US ?

We are a one-stop shop of design and innovation training from concept
to delivery. Our team has been creating hands-on courses, workshops,
and programs at Harvard University for over a decade. We will help you
create more empowering products, services, and experiences for your
users (and your employees, who make the magic happen in the first
place!)

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WE ARE CREATIVE AND EDUCATIONAL LEADERS

Our founder runs a successful design practice, was named to the 2018
Thinkers50 Radar list of management thinkers most likely to shape the
future of how organizations are managed and led, and has been voted
one of the top 15 professors at Harvard.

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TIMELY DELIVERY

Whether it’s a keynote, custom workshop, or a longer consulting
project, we are always detail-oriented and get stuff done.

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WE LOVE WHAT WE DO

We are enthusiastic about great design, and bring that passion to
every project.

HAVE AN IDEA ? WORK WITH US

RESEARCH OFFICE

Pierce Hall 204C
Harvard University
Cambridge, MA 02138

PROFESSIONAL SERVICES PARTNER

Quale Design
P.O. Box 120760
Boston, Massachusetts 02112-0760

CONTACT US

ba@quale.co

ABOUT

The Desirability Lab was founded in 2014 by Dr. Beth Altringer, core
faculty at Harvard University’s John A. Paulson School of
Engineering and Applied Sciences. We now have a research team at
Harvard and a professional services design, data science, and
full-stack development team at our small Boston-based partner design
firm, Quale.

DESIGN COMMUNITY JOB BOARD

We run a closed design job board for past students, professionals, and
friends of the lab.
Request to join .

SPECIAL THANKS FOR PAST FUNDING:

Harvard School of Engineering & Applied Sciences


Harvard Initiative for Learning and Teaching


Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society


SUTD-MIT International Design Center

OCCASIONAL TWEETS

Beth Altringer @bethaltringer
1 week ago

Mozilla is announcing today the creation of a COVID-19 Solutions Fund
as part of the Mozilla Open Source Support Program (MOSS). Awards of
up to $50,000 each to open source technology projects which are
responding to the COVID-19 pandemic in some way.
https://t.co/vxK4qHXT4U
View on Twitter

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Beth Altringer @bethaltringer
2 weeks ago

Want to help keep your favorite restaurants in business + provide
nourishment for heroic frontline care workers fighting #COVID19
? We partnered with Jose
Andres’ World Central Kitchen and are rapidly expanding in US
cities. Join our efforts: https://t.co/ALvlE83CdC
View on Twitter

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Beth Altringer @bethaltringer
4 months ago

Wild - research on how people judge the same person in different
clothing https://t.co/e0mvLn4PUy
View on Twitter

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Beth Altringer @bethaltringer
4 months ago

This new take on eggs Benedict AND grilled cheese AND tomato soup
feels right https://t.co/5EzFLqRaHx
View on Twitter

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Beth Altringer Retweeted · HBS
Digital Initiative @digHBS
4 months ago

Do you struggle to articulate why you like — or dislike — certain
things? Most people do. @hseas researcher
@bethaltringer offers some
innovative #futuretech
solutions.
https://t.co/Q8uMNYNB4d
View on Twitter

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SELECTED NEWS

Fifteen Professors of the Year
,
Harvard Crimson, 2016

Applying human-centered design processes to build successful teams.
_Into Practice, _Harvard Vice Provost
Office for Advances in Learning, 2019.

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions,
2018

A new model for innovation in big companies
,
Harvard Business Review, 2013

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